标签归档 武汉夜生活

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German doctor exposure: There is a disease that is the hardest hit area of "over-medical treatment" or becomes a means of making money.

According to news reports, a woman named Wagner in Germany was arrested because.The back pain is unbearableShe went to the hospital for many times, and the attending doctor made a variety of diagnosis and treatment plans for her, but all of them had little effect.

Seeing that conventional treatment was ineffective, Ms. Gewana came up with the idea of radical cure of back pain through surgery. However, after many operations in the plastic surgery hospital, Ms. Gewana’s back pain has not eased, but has become more and more serious.

According to a report in the German weekly Der Spiegel,In two years, Ms. Gwana underwent six major operations and treated 26 spinal positions.. However, complicated surgery still can’t completely solve Ms. Wagner’s back pain. Now she is 80 years old and has to rely on a walker to walk.

In fact, cases like Ms. Wagner are not uncommon. According to the data, in 2020, there were 387,000 back operations in Germany, 71% more than 14 years ago, and more and more spinal interventions can be paid separately in each operation. In this regard, many medical experts began to question the rationality of such operations.

By analyzing the data of more than 7,500 people from 2015 to 2021, German doctor Michael Belal and his colleagues concluded that,Less than 5% of the suggestions for back surgery are reasonable. This means that most spinal interventions are unnecessary, and about 95% of cases have experienced "over-medical treatment".

Many people have had shoulder back pain and low back pain. The main reason why back pain is common is that,Back pain is usually caused by muscle strain caused by poor sitting posture or muscle weakness caused by lack of exercise, which leads to "neck, shoulder and back pain". Especially smokers over 40 years old, because nicotine is absorbed into the blood, it will cause vasoconstriction and spasm, reduce blood supply, and affect the blood circulation outside the intervertebral disc. The symptoms of back pain may be more serious.

It can be seen that not all back pain problems require surgical intervention. Pain doctor Michael K thinks:"In the back treatment, filming, puncture and cutting are particularly profitable. As a result, there are too many such operations. "

In fact, in addition to the back pain caused by tumor, smokers suffer from chronic low back pain. If they quit smoking for a period of time, they will find that the pain has improved. Exercise to strengthen the function of the back muscles through swimming and other sports is also helpful to exercise the back muscles and spinal joints and relieve the symptoms of back pain.

In China, overtreatment also exists.Former Vice Minister of Health Huang JiefuI once bluntly said at a meeting: "Many medicines should not be taken, but they are being taken; Many treatments are not needed, but they are still being done; Many operations will only make patients more painful, but they are also being done."

Huang Jiefu appealed that the phenomena of "ineffective medical treatment" and "over-medical treatment" in China need to be reflected. Is every treatment necessary? We need to re-examine the problem.

Excessive medical treatment is a diagnosis and treatment behavior that exceeds the actual needs of diseases, which usually manifests as excessive medication, excessive examination, excessive hospitalization, excessive consumables, abuse of surgery and antibiotics, etc., which will lead to a huge waste of social medical resources.

The most direct disadvantage of overtreatment is thatIncrease the burden on patientsThe emergence of "expensive medical treatment" has caused some people to look down on the disease. According to the data, the waste of medical resources can reach 20%-30% due to the abuse of drugs and inspections by medical institutions.

Secondly,Harm the health of patients, resulting in an increase in iatrogenic diseases.. For example, the data show that the cases of drug-induced liver damage in China are increasing at a rate of 3%-4.5% every year, and there are often cases in which patients with hepatitis B get worse or even worse after blindly using traditional Chinese medicine compound.

Overtreatment may alsoDamage the doctor-patient relationship,Affect social harmony. Random inspections, arbitrary charges and the appearance of "sky-high medical care" have greatly damaged the image of medical institutions and medical personnel.

1. Cervical erosion

The term "cervical erosion" has been abandoned at present, and it has been replaced by"Ectopic columnar epithelium of cervix"Nouns. The so-called "cervical erosion" is essentially the eversion of cervical columnar epithelium, which is exposed to the external cervix. The columnar epithelium is arranged in a single layer, and there is a rich vascular network under it. The columnar epithelium fuses with each other into villi or granules to form a rough appearance.

In the past, because many doctors lacked a correct understanding of "cervical erosion", clinical overtreatment or improper treatment often occurred and was quite serious. This is not only the problem of antibiotic abuse, but also the abuse of loop electrode resection in many hospitals to treat "cervical erosion", which leads to women’s health problems such as cervical adhesion, decreased cervical secretion, cervical endometriosis and cervical incompetence.

Clinically, gynecological examination found that the outside of the cervix was red, striped or granular.Local cleaners do not need treatment at all.; If there is purulent secretion, it can be treated by local vaginal plugging for several days; If the area is extremely large and there is no obvious improvement after local treatment, cervical cytology and HPV-DNA detection should be done, and artificial cervical cancer screening is the correct way if necessary.

2, thyroid nodules

Among thyroid nodules, 80%~90% are nodular goiter, which belongs to thyroid tissue hyperplasia and degenerative diseases, not to tumors, and there is no surgical indication.Only 5%~10% of thyroid cancer may need surgery.

However, due to the low level of ultrasound and cytology diagnosis in some hospitals in China, it is impossible to distinguish the benign and malignant nature of nodules before operation, so that some doctors operate on all patients with thyroid nodules, which not only wastes a lot of medical resources, but also causes different degrees of damage to the appearance and function of patients.

Experts say that more than 80% of thyroid nodules are benign, and under normal circumstances, they have no obvious impact on human health, just need regular observation. Benign nodules generally do not require surgery, and only have symptoms of oppression such as dysphagia and dyspnea, or are found.The rapid enlargement of nodules in a short time and suspicious lymph node metastasis under the condition of unchanged nodule size indicate that the lesions are progressing continuously and should be treated surgically.

3. Heart stent

In 2013, the American Medical Association released a report saying that stents are one of the most frequently abused medical interventions. In this regard,Hu Dayi, Chairman of Cardiovascular Branch of Chinese Medical Association.The professor said: "The problem of heart stent abuse in China is not more optimistic than that in the United States. Few patients abroad need more than three stents. But in China, many patients have been placed with 5 to 10 stents, which is obvious over-medical treatment. "

Professor Hu Dayi said that some patients did not meet the indications of interventional therapy, but were placed with one or more stents. Because they did not take medicine on time after operation, they developed thrombosis, which led to more serious myocardial infarction.

Before considering stent surgery, patients diagnosed with coronary artery obstructive disease should focus on lifestyle changes, such as not smoking, eating a healthy diet and exercising according to regulations. This also means that this group of people should receive a variety of necessary drug treatments, such as aspirin to prevent thrombosis, beta-blockers to slow down heart rate and control blood pressure, and statins to lower cholesterol levels.Paying attention to preventive lifestyle changes and drug treatment are often the best methods for patients with coronary heart disease.

4. Cancer screening

Han Qide, an academician of China Academy of Sciences, once pointed out at the "Medical and Humanities Summit Forum" that heIt is not recommended that healthy people do cancer screening.

He explained that "early cancer" and "lazy cancer" hidden in people’s bodies do not matter even if they are not found and not treated. This has also become his questioning point about the universal cancer early screening technology and early detection and early treatment strategy that are highly praised by the medical community at present. He believes that after cancer is screened out, it may have a negative impact on the screened object: if early intervention is carried out, such as removing early lesions or gene regulation, but a large number of them will eventually develop into severe diseases, it is equal to "getting a knife in vain."

"Early detection and early diagnosis and treatment are beneficial to cancer patients" does not violate logic, and it has become a consensus in the medical field. But cancer screening is different from clinical medical treatment, and not all people and all tumors should be screened. Tumors suitable for screening should have the following characteristics:High incidence, and it is "high incidence in a certain population (high-risk objects)"; Severe prognosis (high mortality); There is a detectable "subclinical stage".

"No disease, excessive inspection, minor illness, serious illness" not only increases the economic burden of patients, damages their health, but also seriously affects the relationship between doctors and patients. It is not only a technical problem, but also a moral problem and a social problem. Only by improving the guidelines for diagnosis and treatment of various diseases, formulating standardized diagnosis and treatment processes, and establishing indicators and management systems for quality control and evaluation of medical services can we achieve "reasonable examination, rational drug use, reasonable treatment and reasonable fees" and let modern medicine benefit the majority of patients. # Questions and answers about chronic diseases #

References:

[1] Mars. Ineffective medical treatment can’t afford injury [N]. Science and Technology Daily, 2016(12).

[2] Liu Bin. Analysis of the safety and countermeasures of clinical rational drug use [J]. International infections diseases (electronic edition) .2020 (01)

[3] Zhang Dayan. On the harm of antibiotic abuse and preventive measures [J]. Psychological Monthly, 2020(08).

Reprinting is prohibited without the permission and authorization of the author.

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Why is it more and more difficult for beauty brands to be "new"?

Source: bof

The beauty industry has always relied on a steady stream of products to attract consumers. However, the epidemic is causing the supply chain and product testing to lag, which makes it more difficult for them to launch new products.

New york, USA-The "latest products" area on the shelves in the beauty shop may soon be empty.

Beauty brands and retailers have been relying on a steady stream of products to attract consumers to shop in stores and e-commerce platforms. However, many so-called "new products" were actually put into production before the epidemic. Experts believe that once these products are exhausted, the negative impact of the epidemic will be highlighted, and every link in the supply chain of the beauty industry will have different chaotic problems such as shortage of key raw materials, insufficient packaging and even blocked research and development process.

Therefore, although major brands may be eager to launch new products suitable for the epidemic situation, such as moisturizing cream for "mask skin" and skin care products that can soothe the face or reduce blue light damage, it is not easy to ensure that the supply chain can keep up. Many companies are focusing on maintaining the inventory of existing products.

"From the perspective of product development and release, the growth momentum of beauty cosmetics has definitely weakened compared with the past few years," said Daniel Granatell, managing director of Grant Industries, which develops and produces personal care products.Most brands are still producing core or popular products, and their focus is on continuing existing products rather than developing new products or innovating growth models.. "

Many beauty companies have postponed the launch of new products until 2021, which means that the most eye-catching new product launch will miss the key year-end shopping season. Jessica Richards, founder of Shen Beauty, a retailer focusing on emerging luxury brands, said that most of the press conferences she had hoped to hold had been cancelled.

During the epidemic, brands that want to introduce new products to consumers have to be creative. Researchers are looking for new ways to use raw materials from traditional formulas, such as adding a new fragrance full of "tropical flavor" to the existing shower gel series to help realize the creativity of new products. It is also one of the ways to introduce "new" products without purchasing new raw materials, updating product formulas or expanding products in existing series.

Other companies are changing the way they produce and package their products. Retrouvé, a skin care brand, chose to break away from convention. When Dermal Defense hand cream was launched, the cumbersome outer packaging was cancelled and the inner packaging was streamlined. "My new slogan is,’ Get things done,’" said Jami Morse Heidegger, co-founder of the brand.

Problems in the supply chain

Forced isolation and consumer demand for sterilization products have had an unparalleled impact on the beauty supply chain. Take packaging containers as an example: Charlene Valledor, chairman and product development director of SOS Beauty, a beauty brand incubation company, said that when all retailers are rushing to put hand sanitizer into production, there will be a shortage of containers such as pressing pumps and bottles for other products.

The epidemic also affected the growth and cultivation of many raw materials.

The COVID-19 outbreak this spring disrupted the cultivation of many special raw materials for high-performance beauty products., "said Jared Reynolds, a beauty chemist who is also the founder of Zenagen and Actiiv, the anti-hair loss brands. He explained that this has had a domino effect on companies that now find themselves forced to strive for a stable supply chain, especially those suppliers from China and Europe, who are facing a longer delivery cycle due to travel restrictions and related import and export agreements.

For example, some of Zenagen’s products use a green tea extract from Asia. "Because the supplier was forced to stop production, it could not continue production. When the factory resumed processing and manufacturing, its production cycle was tripled, "Reynolds said.

Other links in the manufacturing industry have also been affected. Earlier this year, Joanna Vargas had trouble purchasing accessories for her face massager under the skin care brand of the same name. She had to postpone the product release for three months to avoid looking for a new supplier.

"Relationships with manufacturers, suppliers and partners are very important to us," she said. "We don’t want to turn to new business partners just to speed up profits for a month or two."

Try to get through it

Big brands have certain advantages in today’s supply chain shortage. They have a better ability to pay higher raw material prices, and they can jump to the forefront of manufacturers’ cooperation teams by placing a large number of orders.

In addition, they usually have more opportunities for cooperation. Christine Hall, vice president of R&D department of Estée lauder, said that Aveda, a subsidiary of the group, has arranged a new product release plan for the next 12 months, which also gives the brand more room for manoeuvre. She said, "We are also striving for more time to finish the work", so that Aveda can ensure the orderly development of new products.

But small brands are also more flexible to some extent. When Seen, a hair care brand, couldn’t get enough press pumps for its shampoo and conditioner, it temporarily decided to switch to a different color press pump. A larger company may not be able to make this change so soon.

Brands that have completed their purchases at home have also gained the upper hand. Bradley Ryan, founder of men’s beauty brand Undercover Man, attributed his recent success to the use of pomegranate oil and beeswax purchased locally.

Credo also doesn’t think its new product launch activities will decrease in the next few months. This is partly because this retailer only sells "clean" and sustainable beauty brands, which Annie Jackson, its founder and chief operating officer, calls "flexible" because these brands don’t rely on fancy packaging design, and they "tend to purchase in China, without considering long-term transportation delivery and other constraints from the epidemic".

The number of tests is reduced.

Product testing is another obstacle that needs to be overcome. Products must meet the safety standards before they are officially listed. For example, the slogan "90% of product users think their fine lines have decreased" requires clinical trials, but the efficiency of these tests has slowed down due to the outbreak of the epidemic.

This means that brands will have to wait longer to publicize the benefits of their new products, which is particularly difficult for the skin care industry.Because many brands take the commitment to quality innovation as their key selling point.

"Most third-party testing institutions have been closed, and the testing institutions that are still operating in the United States need to queue up for a long time to make an appointment," said Tamerri Ater, product development director of Versed Skin Care. "We have found a spare testing institution and tried our best to shorten the testing cycle accordingly."

The above problems also caused Ron Robinson, a cosmetics chemist and founder of BeautyStat, to feel "frustrated" when he launched a new product in early June and failed to conduct clinical trials to prove its efficacy.

"Before the release of the product, we have completed the safety test and internal performance test, so we know that the product is safe and effective ….. but we also hope to be verified by a third party," said Robinson, who completed a four-week test for 31 subjects at the end of July, and wrote in the information description of the product: "90% of crow’s feet, fine lines and wrinkles seem to have improved."

A turning point is coming.

Experts believe that with the epidemic under control, most of these problems can be solved. The sales boom of some products may also stimulate investment in resources needed to accelerate supply chain development.

Dan Langer, chairman of the hair care brand R+Co, said: "People’s interest in health, personal care and sustainability is rising again, and I think we will see real innovation in this industry next year."

Vargas predicts that the slowdown in R&D business will eventually recover, and before that, the whole industry can barely survive. "Now is not the time to introduce new products on a large scale for marketing," she said. "I think products with good quality, high efficiency and simple use will eventually stand out."

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Beauty cosmetics or become the next dark horse of Russian e-commerce

According to YooKassa data, in 2022, the sales of Russian beauty cosmetics e-commerce reached 38.35 billion rubles (about 3.9 million US dollars), and the share of beauty and health products in the Russian e-commerce market accounted for 7.7%, ranking the top five in sales.

Prior to this, Russia’s beauty market was mainly occupied by some European and American brands, including Estée Lauder, Fa, Palmolive, Lush, NYX, Kiehl’s, Wella, Guerlain, Dior and so on. As we all know, since the conflict between Russia and Ukraine in 2022, the West has imposed unprecedented sanctions on Russia, and a large number of companies have withdrawn.

This phenomenon has led to a large number of gaps in the beauty market, providing opportunities for other brands and emerging enterprises to enter the market. For example, China’s beauty brand Perfect Diary has emerged in the Russian market, and its market share is growing. In addition, Russian local brands such as Henney and Svoboda have also gained some recognition in the domestic market.

The Russian beauty market is in a reshuffle period, with new and old brands alternating. Russia did not encounter the economic avalanche as expected by the west, but lived well. The Russian beauty market is expected to expand further. If you are a cross-border e-commerce company doing beauty categories, you can consider it.

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Respect and Humility: The Art of Education

In this rapidly changing era, knowledge is constantly updated and technology is constantly improving, and we are facing unprecedented challenges. As parents and educators, how can we lead the next generation in the right way and let them adapt, grow and surpass in the future world?

Plato once said, "Don’t force children to go your way, because they were created in an era different from your own."

The biggest misunderstanding of education is that we often guide a child who belongs to the future with a lofty and omniscient attitude.

We ignore that they have their own thoughts, ideas and dreams, and they are shaped in a brand-new era.

Facing the rush of the times, we can’t stay on the past experience and knowledge. We should remain humble, admit our shortcomings, and be willing to learn and accept new ideas. We need to understand and accept children’s thoughts and needs with an open mind, instead of imposing our expectations.

Treating children with the vision of growth and development is the key to education. Every child is a unique individual, and they have their own interests, talents and potentials. We should pay attention to their personality development, provide suitable education methods for them, let them learn in happiness, and thus stimulate their potential and creativity.

At the same time, we should also teach them the ability to think and solve problems independently. We should encourage them to face challenges bravely, not be afraid of failure, learn lessons from failure, and grow better. We should make them understand that growth is a process of continuous learning and change, and only by continuous efforts can they realize their dreams.

In this era full of changes, we need to realize the value and significance of education. Education is not only the imparting of knowledge, but also the process of cultivating people’s thinking and ability. We should treat education with an open mind, a humble attitude and a developmental vision, and create a better future for the next generation.

Let’s treat children and education in an advanced way of love, so that they can grow up with respect and understanding and become the people they want to be. Let’s use practical actions to prove that the power of education is infinite. It can change a person’s fate and the future of the whole society.

In this era full of infinite possibilities, let’s work together to create a better tomorrow for children!