标签归档 武汉夜网论坛

Export to domestic sales has become an important measure for many foreign trade enterprises to cope with the current challenges. The reporter recently learned from the tax authorities in many places that according to the statistics of tax big data, many foreign trade enterprises are accelerating the export to domestic sales, and the pace is becoming more and more stable.

According to the tax economic analysis data of Guangdong Provincial Taxation Bureau in State Taxation Administration of The People’s Republic of China, the domestic sales amount of export enterprises in Guangdong Province has exceeded last year’s level in April, while the domestic sales amount in May was basically the same as that in April, and the domestic sales amount in June increased by 3.8% year-on-year. Among them, the export of communication equipment manufacturing industry, textile and garment industry and motor manufacturing industry has achieved outstanding results, and domestic sales have increased significantly against the trend; Private and foreign-funded export enterprises have a high degree of domestic sales. From January to May, the proportion of domestic sales increased by 0.8 and 0.7 percentage points respectively. In June, the domestic sales of private enterprises increased by 6.7% year-on-year.

The same phenomenon happened in Ningbo. According to Pan Congbo, director of the Second Taxation Branch of Ningbo Taxation Bureau, State Taxation Administration of The People’s Republic of China, from the recent big tax data, 17.6% of foreign trade enterprises’ VAT invoices increased year-on-year, among which 27.7% of production-oriented export enterprises’ domestic sales increased.

The change from export to domestic sales has made some enterprises go against the trend. Xinli Optoelectronic Co., Ltd. is a supplier of intelligent terminal accessories. In the first half of this year, the company’s export volume decreased by 50.4%, but domestic sales increased by 91.2% against the trend, eventually driving the overall sales growth by 39.8%.

Guangdong Yuanhua New Materials Co., Ltd., located in Foshan, is mainly engaged in the research and development of new anti-skid mats and yoga mats. Before the COVID-19 epidemic, 80% of its market was overseas. With the rise of new models such as "cloud fitness" in China, they have accelerated the development of products that meet the fitness habits of Asians. From February to June, the sales volume of the company’s official online store increased by 43% year-on-year.

It is not easy for enterprises to export to domestic market, and they are faced with a series of problems such as channel development and brand remodeling. The reporter learned that the tax authorities in many places use tax big data to help foreign trade enterprises find domestic sales channels and help them explore the domestic market through platform distribution, live broadcast and new retail.

"Zhuji, Zhejiang is known as the’ socks capital’. Relying on big data analysis, tax officials have sorted out 546 socks enterprises that generate foreign trade data." The staff of Zhuji City Taxation Bureau in State Taxation Administration of The People’s Republic of China introduced that after on-the-spot visits and understanding, they identified two batches of more than 50 hosiery enterprises that want to sell domestically and can sell domestically. In the first half of this year, these hosiery enterprises have successfully transferred to domestic sales through the new retail channels established by local e-commerce associations, and the total sales volume has reached 56 million pairs.

All localities have also speeded up export tax rebates to solve problems for foreign trade enterprises to export to domestic sales. It is understood that in the first half of this year, the tax authorities of Sichuan Province accelerated the implementation of the new export tax rebate policy through a series of measures such as opening a "green channel" for tax rebate in the tax service hall and promoting paperless tax rebate, with a total export tax rebate of 5.088 billion yuan.

From January to May this year, the domestic sales turnover of Guangdong Ouya Home Furnishing Co., Ltd. was 48.106 million yuan, a year-on-year increase of 252.7%. Lian Yushan, executive deputy general manager of Eurasia Home Furnishing, said: "Since the beginning of this year, we have enjoyed 6.59 million yuan in export tax rebate and 1.467 million yuan in social security fee reduction, which provided financial support for us to move to the domestic market."

Ningbo Shunda Risheng Electric Appliance Co., Ltd. enjoyed a preferential income tax of 170,000 yuan for small and micro enterprises in the first half of this year; After the value-added tax rate is reduced from 16% to 13%, the capital occupation of enterprises will be reduced by about 400 thousand yuan; The phased reduction of social insurance premiums saved another 86,000 yuan. "With tax incentives, we have increased the R&D and production of new domestic products, which makes us more confident in adjusting our market strategy." The person in charge of the company said.

It is understood that in order to alleviate the financial pressure of export enterprises and help stabilize foreign trade and foreign investment, the tax authorities have vigorously promoted paperless tax refund declaration, speeding up the average processing time of normal tax refund business by 20%, and even reducing it by more than 50% in some areas. (Reporter Dong Bijuan)

With the spread of overseas epidemic and the sharp drop of international trade scale, foreign trade enterprises are facing unprecedented challenges. Faced with the problems of goods stranded in Hong Kong, cancellation of orders, and warehouse backlog, some enterprises try to dig the domestic market and seek the way of domestic sales. Recently, the General Office of the State Council issued the "Implementation Opinions on Supporting Export Products to Domestic Sales" (hereinafter referred to as "Implementation Opinions"), clearly promoting the docking of domestic and foreign export market standards and systems, and helping enterprises to accurately dock production and sales. "Inside and outside", how can Soviet enterprises turn inward and expand the market?

Exports were blocked and orders fell.

In foreign trade business, because of the time difference, I often go to bed late and get up early. Recently, Dai Shengcai, the general manager of Suzhou Xingying Clothing Co., Ltd., was gradually able to get to work on time. "The newly developed customers in South Africa and Brazil were basically out of touch, and even the old customers in Egypt and Spain canceled the order contract years ago because of the epidemic. At present, they still have contact with customers in the Korean market. In the first half of the year, they signed 100,000 pairs of pants and sent the samples in the past two days."

Although the work and rest time tends to be normal, Dai Shengcai said frankly: "For our small business, as long as there is an order to sleep for a few hours, no order is the most urgent." The company’s trousers and other products have been exported to Europe, America, Australia, Southeast Asia and other markets for 10 years. Faced with the sluggish overseas demand, Dai Shengcai got in touch with the domestic customers accumulated in the past. "This domestic sales has never stopped, and it has a high reputation in the hearts of old customers. At present, it has contacted a number of old customers with a total of 300 to 400 stores, filling the shortage of foreign trade." Not only that, the company also bought a more mature Taobao shop and started online sales.

There is more than one experience. Established in 1976, Yangzhou Shuguang Toothbrush Factory, the first toothbrush factory in Asia, has an annual output of nearly 200 million toothbrushes. Since March this year, affected by the epidemic, overseas orders have dropped by more than 30%. Tu Xinye, the general manager of the company, introduced that the large-scale supermarket chain sales model was adopted in the American market, in which a large number of orders only paid the deposit and the products were not made for the time being. At present, more than 10 million orders for toothbrushes have been put on hold, resulting in huge losses. "Can you transfer the surplus foreign trade capacity of the factory to the domestic trade market?" Faced with the status quo, Tu Xinye chose online sales. "During the Tmall 618 promotion, we sold more than 160,000 toothbrushes a day. Recently, orders in the domestic market rebounded by 30%, basically smoothing the’ trauma’ of overseas markets."

"Jiangsu’s manufacturing industry is developed and its industrial clusters are obvious. Nantong stacked stone Home Textiles, Changshu Clothing, Yangzhou Plush Toys and Hotel Supplies are all important businesses in our export-to-domestic channel." Yi Xuan, head of Alibaba Taobao special edition foreign trade channel, said.

In order to help foreign trade enterprises expand the domestic market, Kunshan Customs launched a centralized declaration mode. According to the relevant person in charge of Kunshan Customs, the centralized declaration for domestic sales means that qualified processing trade enterprises can declare goods for domestic sales after being approved and filed by the customs in advance, and then go through the tax payment procedures for domestic sales with the competent customs. This can break the time limit, simplify the domestic sales procedures and gain more time for enterprises. According to reports, from January to May alone, Kunshan Customs approved 105 applications for centralized declaration of domestic sales of foreign trade enterprises, and the domestic sales of centralized declaration enterprises accounted for 78% of the total domestic sales of processing trade enterprises, hitting a new high.

Although domestic demand is good, it is not easy to turn around.

Export to domestic sales is not achieved overnight, and it needs to go through several thresholds. The first threshold is the sales channel.

"As a foreign trade-oriented enterprise, the biggest problem in the process of transferring to domestic sales is the lack of sales channels. Because this market has not been cultivated. " Tu Xinye feels that thanks to the e-commerce platform, it is easy to build sales channels. Tang Song, general manager of Taobao C2M (User Direct Manufacturing) Industrial Belt, told the reporter that since the horn of "Spring Thunder Action" was sounded at the beginning of the year, more than 1,000 factories in Jiangsu have applied to settle in the platform within a week, and the sales volume has gradually increased since they came in.

Zhou Peng, who works in Wuxi Ruimi Information Technology Co., Ltd., has a deep understanding of the differences between domestic and foreign sales channels. In 2015, the company tried to push the products of an independent brand to the domestic and foreign markets simultaneously, and found the difference between the sales ends. "Taking vacuum cleaners as an example, the domestic online and offline sales ratio is 9: 1, and the overseas online and offline sales ratio is 2: 8. This is not only a change in sales channels, but also the whole idea." He said that at present, overseas market revenue accounts for 60%-70% of the company’s total revenue, mainly because in overseas markets, vacuum cleaners have a longer use history and a higher penetration rate, and China has just emerged, but the growth rate is very fast. In the past three years, the annual growth rate has exceeded 30%, and the competition has gradually increased.

In addition to the differences in sales channels, the lack of information such as product standards and consumer preferences is also a major obstacle for foreign trade enterprises to "turn inward". Tu Xinye said that a small toothbrush, the European and American markets prefer a larger brush head and harder bristles, while domestic consumers prefer soft and delicate toothbrushes. "In fact, what kind of products, shapes and prices are produced after domestic sales, and foreign trade enterprises are seriously lacking these data."

Dai Shengcai also found this problem. "It is difficult for clothes exported to European and American markets to directly transfer their sizes and styles to domestic sales. After all, there are differences in body shape and body shape. We have to readjust the production line according to the needs of domestic customers. " In addition, domestic and foreign settlement modes are different. After signing a contract, foreign countries pay a 20% deposit first and receive the final payment after shipment. However, in China, factories need to pay in advance, reconcile accounts at the end of each month and settle accounts once every six months, which will put pressure on some enterprises to turn over funds.

What is more noteworthy is that for foreign trade enterprises engaged in OEM and OEM production, turning to domestic sales means changing from the original supplier to the seller, from a certain link of overseas production chain to the whole industrial chain, including design, research and development, production and sales. In addition, it also involves intellectual property rights.

In this regard, the "Implementation Opinions" clearly supports foreign trade enterprises to negotiate with brand owners about the authorization of intellectual property rights involved in exporting products for domestic sale, and do a good job in patent application, trademark registration and copyright registration. Relevant experts reminded that foreign trade enterprises can "export to domestic market" by directly removing trademarks and outer packaging, which can not avoid the risk of intellectual property rights, but need to obtain authorization from the foreign party first. In addition, it is necessary to consider whether there is any right dispute about the intellectual property rights involved in the commodity in China.

Walking on two legs, internal and external circulation

After the domestic production was frustrated in early February and the overseas consumption was blocked after March, enterprises also had different understandings of the domestic and foreign markets.

"Before, foreign trade enterprises made production plans based on the order information of foreign customers, and there was almost no communication with market terminals, but the domestic trade market was a completely opposite process. We had to find ways to develop goods and then push them to the market. If the developed goods are not welcomed by the market, it will be fatal to the factory. " Tu Xinye said that at present, using the data of e-commerce platform, adopting the direct manufacturing mode of users and adjusting production in time can cater to the market.

Jiangsu Sulbon Petrochemical Co., Ltd. is the largest acrylonitrile production and export enterprise in China. In recent years, the company has actively deployed overseas markets, and its export volume has been continuously improved. However, due to overseas local epidemic control and other reasons, it is difficult for customers to pick up the goods, and the order can only be delayed or cancelled. "We immediately adjusted the plan and sent the products to downstream customers in China, which eased the inventory pressure." Zhou Yingying, the company’s marketing manager, said that this year, while expanding the domestic market, we will continue to explore overseas markets and strive to achieve an annual export volume of 100,000 tons. "Considering both internal and external markets, we can adjust the ratio of product export and domestic sales according to market conditions."

"This is an opportunity to force the transformation and upgrading of foreign trade enterprises. Because for a long time, under the favorable international trade environment, enterprises have made high income from processing and OEM, and naturally invested less in technology research and development and independent intellectual property rights. Now, after turning to domestic sales, enterprises need to consider intellectual property rights, technology patents and brand building, which requires enterprises to cultivate their internal strength. " Zhou Peng said. In addition, if an enterprise wants to sell domestically, it should consider the development stage of the domestic market in its industry and effectively position itself according to the current market situation and its own situation.

"In the short term, after the export of enterprises turns to domestic sales, the competition effect will be greater than the cooperation effect, which requires the government to introduce supporting policies to ease it; In the long run, it will not only bring diversified choices to domestic consumers, but also promote the transformation and upgrading of domestic industries, create superior products with international competitiveness, and form new growth drivers. " Yang Jijun, deputy dean of the School of International Business and Economics of Nanjing University of Finance and Economics, believes that government departments need to exert their efforts at both ends of supply and consumption. On the one hand, they should adjust the supply structure, on the other hand, they should boost consumption by issuing consumer vouchers.

Previously, the Provincial Department of Commerce issued the "Several Measures on Further Improving the Current Work of Stabilizing Foreign Trade", which explicitly encouraged foreign trade enterprises to actively participate in the "Consumption Promotion Month" activities in the province and supported local organizations to organize domestic sales docking of export products. In addition, two online exhibitions will be held in the near future.

"It is not contradictory for enterprises to participate in the two markets of domestic and foreign division of labor, but they complement each other. Both of these models have promoted domestic economic growth. We need to co-ordinate the domestic and foreign markets to promote domestic and international double circulation and mutual promotion. " Yang Jijun said that after the epidemic, globalization is still a general trend, and foreign trade enterprises should pay attention to new trends in foreign markets while enhancing their own strength. (Ding Qianqian, Zhao Weili)

On the afternoon of July 30th, an environmental protection riverside swimming competition was held in Chuansha Town, Pudong New Area, Shanghai, and more than 110 Shanghai residents competed to get into the water.

Through the application of the "zero discharge system for all-water reuse", the river channel that originally discharged domestic sewage from the factory has become a clear water river bank, which not only realizes zero discharge to the municipal sewage pipe network, but also allows the public to relive the childhood fun of swimming in the river.

On the afternoon of July 30th, an environmental protection riverside swimming competition was held in Chuansha Town, Pudong New Area, Shanghai. More than 110 Shanghai residents rushed into the water, and even two officials of the Pudong New Area Environmental Protection Bureau "couldn’t resist the temptation" and jumped into the river to complete the 80-meter race. Yao Haiyang, a 26-year-old boy who climbed ashore from the end of the river, said several "unexpected" words to The Paper (www.thepaper.cn). He said that he didn’t expect to swim in the river in Shanghai, and he didn’t expect his childhood memories of playing with water to be relived in Shanghai.

Riverbanks that discharge domestic sewage become clear water swimming lanes.

The natural river course for this swimming competition is 100 meters long, 8-10 meters wide and 2.2 meters deep. At one end of the river course is the starting platform covered with red carpet, and 80 meters away is the finish line made of red and white buoys.

At the competition site, a sign of "River Water Quality Test Conclusion" just issued by the environmental protection department on July 30th this year was hung in front of the departure platform: CMA authorities certified by the state sampled and tested the water quality and hygiene indicators of the river water, such as chromaticity, turbidity, pH value and total coliform. The test results showed that the measured water quality indicators met the Class I standard of surface water in the National Environmental Quality Standard for Surface Water GB3838-2002, and reached the national standard at the same time.

"Many people are asking me how you came up with the idea of hosting the Riverside Swimming Competition and how you achieved this goal. In fact, it originated from the dream of a 6-year-old boy ten years ago." Qu jianguo, chairman of Shanghai Kaineng Environmental Protection Equipment Co., Ltd., told The Paper a short story.

Ten years ago, a German customer and his son came to visit Kaineng Environmental Protection Park the day before returning home. qu jianguo showed them around the factory in the park and asked his six-year-old son, who was accompanying him, what he wanted in China? The child pointed to a river bank more than 100 meters long in the factory and blurted out, "I hope I can swim in this river bank." At that time, everyone was speechless. Looking at the disappointment of the German boy, qu jianguo promised: "When you come to China again in a few years, my uncle will definitely let you swim in this river."

Qu jianguo told The Paper that although he lost contact with this German friend later, this promise has been buried in his heart. After years of management and efforts, the natural river in this factory finally reached the surface water environmental protection standard for swimming in the river. The first Kaineng Environmental Protection River Swimming Competition came into being in the summer of 2013, and it lasted for four years.

How to achieve it technically?

A wish is a wish, but how can an ordinary natural river originating from Pudong New Area be transformed into a "clear river bank" with crystal clear water quality reaching the municipal first-class water?

"Thirty years ago, I caught up with the era of swimming in Qingshui River, but I never saw it again." Qu jianguo told The Paper that in 2012, they took the lead in launching the application of "Zero Discharge System for Water Reuse" in the environmental protection park in Chuansha. Simply put, it is to establish two sewage treatment stations in the east and north of the environmental protection park to realize full automatic control. The sewage from each unit in the park flows into the sewage treatment station through the sewage collection pipe network, and then undergoes anaerobic and aerobic degradation by microorganisms, so that the sewage reaches the treatment and discharge standards and enters the next constructed wetland ecosystem.

In the Kaineng Environmental Protection Park in Chuansha, large and small constructed wetlands and emergent plants form a unique green landscape, and there are many small sewage treatment systems hidden in the park. The water in the river swimming track is obtained from the recycling treatment of sewage, all of which is the ecological reuse of wastewater, and the environmental protection park has realized zero discharge to the municipal sewage pipe network.

“The treatment capacity of this zero-emission system can reach 100 tons/day, which is equivalent to the treatment capacity of 100 household water purification equipment. As far as technology is concerned, the system can be applied in southern China, and the difficulty of popularization mainly depends on the degree of government support and the source of funds."qu jianguo said.

Despite this, it is still not easy for the public to regain confidence in the river. Qu jianguo admitted that in 2013, when the swimming competition was held in the riverside of the factory for the first time, he took his 6-year-old grandson to jump into the river first to dispel people’s concerns about the safety and health of the river. In the first competition, only more than 30 swimmers participated in the end. With the improvement of everyone’s confidence, there are more than 100 swimmers participating in this year. "Many parents take the initiative to bring their children who are practicing swimming, let them play in the river lane and feel the joy of their parents when they were young."

Two deputy directors of Pudong New Area Environmental Protection Bureau (first from left and third from left) personally entered the river to participate in the competition.

Environmental protection officials also went into the river.

On the 30th, many people at the scene said that another signal that reassured them about the water quality was that two officials from the Environmental Protection Bureau of Pudong New Area also entered the river.

Liang Ming, the 57-year-old deputy director of the Environmental Protection Department of the Environmental Protection Bureau of Pudong New Area, signed up for the Youth Group, and won the third place in the group. He admitted to The Paper that it was "not easy" to have such a clean river bank in Pudong New Area. After all, most of the natural rivers in Shanghai still belong to Grade 5 water quality. From this perspective, the task of river bank regulation is "a long way to go".

Han Haibin, deputy director of Shanghai Pudong New Area Environmental Protection and City Appearance Sanitation Administration, revealed in an interview that, on the whole, the surface water quality of Pudong New Area ranks second in the whole city, and Chuanyang River, Zhangjiabang River and heqing town River, which have been vigorously regulated, have begun to reach Class III water quality. The natural rivers in Pudong New Area have reversed from 60% of the original water quality failing to meet the standard to 71.8% of the rivers meeting the requirements of surface water functional zoning in June this year. "After the renovation of Zhangjiabang, the water quality has been greatly improved, showing the great changes of smelly water bang, Qingshui River and landscape river, and it has become the first ecological landscape river in Shanghai. It is estimated that by 2020, there will be more and more rivers like Zhangjiabang and Kaineng Park. "

However, there is still an essential difference between river regulation and swimming in the river. Qu jianguo said, for example, the water quality of Suzhou River has bid farewell to the black smell and reappeared the clean water after vigorous rectification, but the dragon boat race is ok, and swimming in the river is still not up to the requirements. "In addition to the complexity of the river water body and potential safety hazards, whether the water quality of the river source can meet the national drinking water standard is also one of the decisive factors. Only when the water quality in the river reaches the level where rice can be washed and vegetables washed directly as in the past, swimming in the river can be called safe for human health."