标签归档 武汉夜生活

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Interview with Ceng Qinghong of Guangzhou Automobile Group: Maximize overtime work and strive to recover lost output value.

Since 2003, Ceng Qinghong, Party Secretary and Chairman of Guangzhou Automobile Group, has been elected to the National People’s Congress for three times from the 10th, 11th to 13th sessions.

Ceng Qinghong, deputy to the National People’s Congress and chairman of Guangzhou Automobile Group

The National People’s Congress in 2020 is the 13th year for him to participate in and discuss state affairs as a representative of the National People’s Congress. This time, he brought five suggestions, three of which were related to the automobile industry.

"Overall, the impact of this epidemic on the automobile industry is not small, and it may take a long time to digest and absorb these effects. However, we must also actively face up to this impact, and our confidence in the long-term development of China’s automobile industry cannot be shaken. " Recently, Ceng Qinghong said this in an interview with a reporter from The Paper.

Guangzhou Automobile Group actively carried out the work of resuming work and production.

In the interview, in addition to carefully interpreting his own suggestions, Ceng Qinghong also comprehensively analyzed various measures that Guangzhou Automobile Group was prepared to face difficulties, and responded to the latest progress of strategic cooperation with SAIC and Weilai Automobile, which were concerned by the outside world.

He revealed that although the current production and operation encountered some difficulties and challenges, the sales volume of new energy vehicles of Guangzhou Automobile Group rose by 85% against the trend in the first four months, and the group’s goal this year is to achieve a sales growth of 3%.

In his view, the future automobile market will be the world in the field of intelligent networked new energy. Guangzhou Automobile Group will further expand joint ventures and cooperation, and is willing to join hands with new forces to create a better future.

It is suggested that the cost of car purchase should be substantially reduced.

You have brought five suggestions to the two sessions this year, three of which are related to the automobile industry. Among them, the proposal to reduce the total tax burden of automobile consumption is particularly impressive. Compared with the various policies that have been introduced to promote consumption, what are the advantages of this proposal?

Ceng Qinghong:This year, I put forward suggestions related to the automobile industry from three aspects: fighting against epidemic, reducing burdens, promoting automobile consumption, and accelerating the construction of new energy automobile industrial cluster in Guangdong-Hong Kong-Macao Greater Bay Area.

Among them, further reducing the overall tax burden of automobile consumption will essentially reduce the cost of consumers’ car purchase, reduce the burden of consumers’ cars and promote automobile consumption.

One of the suggestions is to reduce the tax burden of vehicle purchase tax and vehicle consumption tax. The second is to further reduce the value-added tax burden. Third, the eligible car loan interest will be included in the special additional deduction of personal income tax to reduce the burden on residents.

Recently, countries and localities have introduced policies to promote automobile consumption, such as liberalizing purchase restrictions and subsidizing car purchases. What do you think of these policies?

Ceng Qinghong: No matter in the short term or in the medium and long term, these policies are conducive to the further development of domestic new energy vehicles.

Guangzhou Automobile Plus Car Purchase Discount, Guangzhou "Guangzhou Car Purchase" launched to promote automobile consumption.

The state has taken many measures to improve the automobile consumption environment and reduce the tax burden on automobile consumption. Especially since the outbreak of the COVID-19 epidemic this year, many departments have issued a number of policies on stabilizing and expanding automobile consumption, including subsidies, delays and financial support for national sixth and new energy vehicles, which have effectively boosted automobile consumption.

Guangzhou Automobile Group actively participates in live broadcast with goods to promote sales.

For example, on the eve of May 1 ST, Guangzhou launched the subsidy activity for automobile consumption benefiting the people. During April and May 1 ST, the passenger flow and order volume of various brand stores under Guangzhou Automobile Group increased significantly, and some even exceeded the level of the same period last year. During the May 1 ST period alone, the total passenger traffic of seven vehicle brands under GAC increased by 6% year-on-year, the number of clues increased by 19%, the order volume increased by 20%, and the terminal sales increased by 19% year-on-year. The effect of promoting sales is quite remarkable.

It takes a long time to digest and absorb the impact of the epidemic.

In April, China’s auto sales ended the negative growth for 21 consecutive months. Does this mean that the turning point of auto market recovery has arrived?

Ceng Qinghong:On the whole, the impact of this epidemic on the automobile industry is not small, and it may take a long time to digest and absorb these effects. However, we should also face up to this impact positively, and our confidence in the long-term development of China’s automobile industry cannot be shaken.

What impact did this epidemic have on Guangzhou Automobile Group? What measures have we taken to make up for the possible losses?

Ceng Qinghong:Affected by the COVID-19 epidemic, from January to April, domestic automobile production and sales were 5.596 million and 5.761 million, down 33.4% and 31.1% year-on-year; From January to April, the production and sales of Guangzhou Automobile Group were 444,000 vehicles and 472,400 vehicles, down by 30.54% and 27.49% respectively, which was slightly better than the industry average.

Although there are some difficulties and challenges in current production and operation, our goal of 3% sales growth has not changed, and we mainly make efforts in the following aspects:

First, make real moves in increasing sales. Strengthen product innovation, and develop vehicle products equipped with CN95 high-efficiency vehicle air conditioning filter elements; Strengthen marketing innovation, such as VR car watching, live broadcast with goods, etc.; Actively follow up local policies to promote automobile consumption.

Second, efforts should be made to replenish production and increase production. Strive for the support of all parties, stabilize the effective operation of domestic and foreign supply chains, and avoid supply interruption, especially the imported parts and components. Major vehicle companies make the best use of working days after work and weekends to arrange overtime, do everything possible to tap and improve production capacity, and strive to recover the lost output value.

Third, make a fuss about project guidance. Focusing on the construction task of "attacking the city and pulling out the village" project in Guangzhou in 2020, we will continue to strengthen the construction of independent research and development capabilities and accelerate the construction of a series of projects of Guangzhou Automobile Zhilian New Energy Automobile Industrial Park.

Fourth, tap the potential in increasing revenue and reducing expenditure. Vigorously carry out the activities of increasing revenue and reducing expenditure, reducing costs and increasing efficiency, actively expand the international market, and reduce the minor expenditures of various management affairs.

Guangzhou Automobile Group’s sales of new energy vehicles increased by 85% in the first four months of this year.

The rapid development of GAC New Energy in the past two years is obvious to all. What advantages do you think GAC has in developing new energy products?

Ceng Qinghong:Guangzhou Automobile Group has accelerated its layout and investment in the field of new energy vehicles, and its strategic transformation has achieved initial results.

From January to April, 2020, although the overall sales volume of the automobile industry suffered a double-digit decline due to the epidemic, GAC’s new energy sales volume increased against the trend. In April, Guangzhou Automobile Group sold 5,281 new energy vehicles, a year-on-year increase of 55%; From January to April, the sales volume of new energy vehicles was about 15,900, an increase of 85% year-on-year. Among them, GAC New Energy sold 4,006 vehicles in April, up 125% year-on-year and 14% quarter-on-quarter; From January to April, the sales volume was 11,900 vehicles, with year-on-year and quarter-on-quarter growth exceeding 94%.

Rendering of Guangzhou Automobile Zhilian New Energy Automobile Industrial Park

In terms of new energy vehicle manufacturing, the first phase of the Guangzhou Automobile Zhilian New Energy Automobile Industrial Park, which started construction in 2017, was completed at the end of December 2018.

The key technology of GAC Class A pure electric vehicle won the first prize of Guangdong Science and Technology Award.

In terms of pure electric platform GEP, GAC GEP platform can expand different levels of pure electric platform models, greatly saving development costs, shortening development cycle and enhancing product competitiveness. At present, three models of Aion S, Aion LX and Aion V have been launched, and a new energy vehicle is planned to be launched every six months.

In terms of new energy R&D test, in December 2019, Guangzhou Automobile South (Shaoguan) Intelligent Networked New Energy Vehicle Test and Testing Center officially started.

ADiGO (intelligent driving interconnection) ecosystem

In the future, we will jointly develop core technologies with SAIC to jointly expand overseas markets.

In December 2019, GAC and SAIC signed a strategic cooperation framework agreement.

After cooperating with Weilai, GAC announced a strategic cooperation with SAIC at the end of last year. What is the current cooperation progress and project promotion?

Ceng Qinghong:Win-win cooperation, innovative development, Guangzhou Automobile Group has always adhered to joint venture cooperation and independent innovation for common development, and we very much welcome partners who share common goals and seek common development.

Guangzhou Automobile Group and Weilai are committed to all-round cooperation in all aspects of the industrial chain. In May 2019, GAC Weilai’s brand new brand "HYCAN Hechuang" was officially released; In April this year, HYCAN 007, the first model of Guangzhou Automobile Weilai Hechuang brand, was officially launched.

In December 2019, Guangzhou Automobile Group and SAIC signed a strategic cooperation framework agreement, and Guangdong-Hong Kong-Macao Greater Bay Area and the Yangtze River Delta Economic Circle, two leading high-end manufacturing enterprises, joined hands for the first time.

At present, we are exploring the feasibility of cooperation from the technical field. Logistics, mobile travel, big data, international business, spare parts, insurance and other fields are also gradually sorting out the cooperation direction of business.

In the future, we will jointly develop core technologies and discuss joint investment and development of strategic core technologies and platforms in the fields of new energy, intelligence, networking and lightweight. Share industrial chain resources, explore cooperation in the field of manufacturing, and plan to cooperate in logistics, auto finance, insurance services, aftermarket, industrial investment and so on; Focus on new business models and jointly strengthen research and cooperation in new business models such as car sharing, travel service, and separation of vehicles and electricity; Work together to expand overseas markets.

Further expand joint ventures and cooperation, and are willing to create a better future with Ctrip, a new force in car manufacturing.

This year, the automobile market has obviously accelerated the speed of elimination. Do you think there is anything that traditional car companies can learn from the new car companies?

Ceng Qinghong:In the long run, the automobile industry is in a period of profound historical changes in the transformation of old and new kinetic energy. Electrification, intelligence, networking and sharing are the general trend of automobile development. The future cars will be self-driving cars and driverless cars to solve the problems of traffic, environment and old-age care. Artificial intelligence will change life and travel. Therefore, the future automobile market will be the world in the field of intelligent networked new energy.

Most new car-making forces are better than traditional car-making enterprises in terms of internet thinking and business model innovation. Guangzhou Automobile Group is willing to further expand joint ventures and cooperation with Ctrip, a new car-making force, and accelerate the innovation of "car+internet".

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Betta established the first party branch in online celebrity: Where did the live broadcast go and where did the party building advance?

Betta established the first online celebrity Party branch.

Where did the live broadcast go? Where did the party building advance? Where did the fighting fish set up the first "online celebrity Party Branch" in China?

  Among more than 500 live broadcast platforms in China, this "online celebrity Party Branch" is the first one, directly under the Betta Party Committee, and has 18 network anchors, party member. In May last year, when Betta just established the Party organization, the number of people in party member was 65. After one year’s development, the number of people in party member has increased to 178, accounting for more than 10% of the total number of employees.

  With the implementation of the "Red Engine Project" in Wuhan, party member has become the most energetic "red cell" around the masses. According to the data provided by Ai Media Consulting, in 2017, there were nearly 400 million users of China live broadcast platform, accounting for more than 50% of the total netizens. At present, there are more than 100 million registered users of Betta.

  Zhang Wenming, CEO of Betta Company, said that he fully supports the establishment of a Party organization in Betta, and the Party building will be promoted wherever the live broadcast goes. Gu Na, secretary of online celebrity Party Branch, a "post-90s" betta fish, said that betta fish has been striving to be an experimental field for party building in the live broadcast industry. After the establishment of "online celebrity Party Branch", it will continuously build a clean and tidy cyberspace through live broadcast.

  The network anchor "Lan Panger" has 80,000 "fans" on the platform of fighting fish, and was approved as the organizing committee member of "online celebrity Party Branch" after active application. "Lan Panger", who participated in several live broadcasts on the theme of party building, said that he met a 69-year-old man in the live broadcast. During the rainy season last year, the community was flooded. She volunteered to join the volunteer team in party member, carrying the children whose parents were not at home barefoot and taking them home to take care of them. Many netizens have praised her.

  "The spirit of party member in my eyes is to spread daily good deeds more widely by live broadcast." "Blue Panger" said, "A recent live party building activity about singing red songs attracted more than 1.05 million people to watch in 48 hours." In June this year, Betta began to broadcast the deeds of advanced party member on a large scale, starting from Wuhan and covering the whole country one after another.

  Wang Pu, a professor at Huazhong University of Science and Technology who has compiled the book "30 Years of Agitation", believes that Optics Valley is the most active place in Wuhan’s non-public economy, and Betta’s exploration in party building has a strong demonstration and driving role.

  On the 29th, a number of betta network anchors proposed to transfer the party organization relationship to the "online celebrity Party Branch".

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"Star Live" is underage

Text | Xia Xiaoyu

Edit | Zhang Youfa

 

Angelabay, an artist, entered the live studio in Tik Tok with the stunt of the first show of live broadcast with goods.

This is 8: 00 pm on July 18th. After that, everything is done step by step according to the rules of bringing goods. When recommending lipstick, she daubs the color test with her arm and writes down the color number. When recommending weighing scale, weigh yourself on the spot; Invite Jing Bo Ran and Bao Wenjing, star friends, to reward each other interactively.

But after the live broadcast, the media are more willing to discuss her less eye-catching data. According to the data monitoring of flying melon, the total sales of this Tik Tok live broadcast "First Show" is about 12,149,400 yuan, which is lower than that of the head e-commerce anchor.

 

Angelabay live screenshot

If the Internet can remember, everyone will remember that in 2016, Angelababy and 50 online celebrity broadcasted live simultaneously, and sold 10,000 lipsticks in two hours, which turned into more than 1.4 million yuan. In the "Thousand Broadcasting Wars" dominated by shows and games, this live broadcast once triggered the discussion of "live broadcast+e-commerce".

 

Behind Angelababy’s experience is the change of star live broadcast.

In the embryonic stage of live broadcast, stars were important participants, but when live broadcast e-commerce really became an industry, Viya, Li Jiaqi and Simba were sitting in the live broadcast room. Last year, when the live e-commerce was in full swing, the stars once again poured into the live broadcast room, but the controversy continued.

 

In this year’s epidemic and multi-platform e-commerce competition, the status of stars in live broadcast has become more important, but what the public is keen to discuss is rollover.

according toPoisonous eyes (WeChat ID: domoredumou)According to incomplete statistics, in 2020, there have been 16 "rollover" accidents in the live broadcast rooms of celebrities, and stars such as Xiao Shenyang, Ye Yixi, Jordan chan and Ceng Zhiwei all overturned their cars. It involves problems such as "low quantity of goods", "fictitious price" and "shoddy".

 

 

In the cry of many brands and consumers, the perception of star live broadcast by the industry and ordinary users is gradually biased towards "negative". Some merchants once complained in an interview with 21Tech: "It is simply a fraud to ask the stars to broadcast live now."

 

After summing up the achievements of stars bringing goods in 2020, poison eyes think that,Most stars can’t carry goods, but they still need stars in the live broadcast room.

 

Stars are naturally close to brands. In the past, commodities promoted the audience of TV programs to become their own consumers through advertisements, and the stars who spoke for brands were an important bridge connecting commodities and users. After the rise of live e-commerce, the original advertising and endorsement logic faced adjustment, and the relationship between stars, brands and users was also reconstructed in the live broadcast room in 2020.

 

However, the core of live e-commerce is e-commerce, and the value of stars also needs to be understood according to the rules of e-commerce.

Xiaofeng, the person in charge of the live broadcast of a well-known domestic shoe and clothing brand, told Poison Eye that they would divide the stars into traffic type and goods type. When they need to rush sales, they never trust the gimmick of "a star’s live broadcast debut", but will analyze multiple data and choose the stars who can really bring goods to cooperate.

Looking back at the live broadcast of stars in 2020, these questions are still valuable: what kind of stars can bring goods? What is the relationship between stars and brands in the live broadcast room? If there is more value in the star, how can the live broadcast make use of this influence?

foam

Even with all kinds of beautiful expectations, most stars with aura will quickly become mortal when they enter the live broadcast room.

 

In August this year, actor Ng Man Tat made his live broadcast debut in Aauto Quicker. Some merchants told the media that they had paid 150,000 yuan for the parking space, but less than 10 orders were sold.

In November, actor Jordan chan sold 9.9 yuan gold bars, and consumers reported receiving plastic pieces; According to the report of "Commercial Street Detective", in the same month, singer Yang Kun brought 1.22 million goods. After the cancellation, the actual sales were only 40,000. The merchant said that the worst thing was that he had put a pile of goods on himself.

 

Generally, the star anchor has not been able to avoid the problems that online celebrity anchor may encounter when bringing goods;On the contrary, because it is a star anchor, the artillery fire of public opinion supervision will be more fierce.. Nowadays, in the comment area of Aauto Quicker account in Ng Man Tat, some netizens wrote this comment: "Uncle Da, I heard that you only sold 6 bags of rice?"

 

Although it has been in this field for more than a year, there are very few star anchors with strong cargo power.

In the TOP50 anchor list of the whole network sales in November released by Fat Ball Data, only one star, Michael Chen, ranked 41st; In the October list, only three star anchors, Zhang Ting (27), Lin Yilun (32) and Ji Jie (49), were on the list.

 

Live broadcast with goods is a brand-new job for stars. Without the protection of the agent, the stars and fans in the live broadcast room lack buffer. The relationship between stars and fans is not communication. Under the mode of selling goods, the relationship between them becomes more complicated.

 

In April this year, Li XiaoLu made its first live show with goods. According to the statistics of small gourd, the single sales reached 47.915 million, but in the live broadcast, almost the whole process was introduced by the helper, and Li XiaoLu didn’t know about the product. Coupled with previous negative personal emotional events, Li XiaoLu suffered a lot of bad comments, and did not conduct a second live broadcast, ending his short live broadcast career.

 

Li XiaoLu said that the live broadcast is for life.

Even if the objective conditions allow the stars to continue to bring goods, some stars themselves will temporarily create accidents. In the live broadcast on August 21st, Zheng Shuang didn’t cooperate with the helper, and even collapsed on the spot, bluntly saying that "whether the performance is good or not has nothing to do with me", driving away two partners, and one person stuttered about the remaining products. The next day, the topic # Zheng Shuang Emotion # boarded a hot search in Weibo.

 

Compared with the e-commerce anchor, the star itself is busy and can’t bring goods full-time..

E-commerce anchor itself is a profession that needs long-term investment. The live broadcast at the front desk and the selection and rehearsal of backstage goods need a lot of time and energy. Head anchors such as Li Jiaqi and Viya all work with goods as the center.

 

In the most critical goods, the identity of stars is not enough for them to influence consumption decisions in the short term. When discussing star live broadcast, Zou Zhendong, a professor at Xiamen University, divided opinion leaders into three types according to the effect of public opinion war: attention opinion leaders, influence opinion leaders and appeal opinion leaders. The focus of its role is to arouse attention, influence identity and change action respectively.

 

In his view, successfully guiding consumers to buy products belongs to the category of "appeal", which is much heavier than "attention". butMost stars belong to attention opinion leaders, not influence opinion leaders and appeal opinion leaders, which is the deep reason why they can’t carry goods..

 

Li Jiaqi’s ability to bring goods is inseparable from the trust accumulated by long-term live broadcast.

Live selling has always emphasized the compression of prices, which attracts most users to pay more attention to the practicality and cost performance of products. If the stars don’t have hard-core and cost-effective products, the number of viewers in the live broadcast room will not be transformed into potential or actual consumers.

Whether a mink coat sold in Li Xiang is not sold or a tea set sold in Ye Yixi is 2000 yuan, it proves that the underlying logic of live broadcast with goods is "goods with people", not "people with goods".

 

But there is still room for discussion on this view. In addition to the dimension of "carrying goods", stars are naturally close to the brand and can also bring value enhancement to the brand.

 

Founded in May 2020, the e-commerce live broadcast MCN Galaxy Zhongxing focuses on star live broadcast. Zhuang Zhu, co-founder and vice president of the company, told Poison Eye.Stars with their own traffic can help brands achieve the result of "product efficiency and sales".

According to the owner, brands used to need artists to speak for them, and star live broadcast can give brands some more direct and flexible ways, such as the use of portraits and live sliced short videos, which is equivalent to’ light endorsement’: "It can bring both traffic and sales."

 

Image source: vision china

The platform has not given up the star live broadcast business.

At the end of November, the huge star map opened the star business. The cooperation methods include live broadcast with goods, live broadcast with goods, and short video with a price. At present, more than 50 stars have settled in. In the same month, on November 23rd, Cao Ying held a special jewelry delivery, which won the first place with sales of 18.1333 million yuan.

Live broadcast by needed stars

In the early development of live e-commerce, the anchors with goods were mainly shopping guides, naughty girls, merchants and short video online celebrity. July 2019 is an important time node. Taobao began to promote the "Star Project", and more and more stars entered the live broadcast room.

 

What the platform looks at is the traffic of star live broadcast and the spread of endorsement effect.

Xuande, general manager of Taobao Content E-commerce Division, once said that in the past, many stars showed their ability to bring goods by endorsement, but through the "Star Start Program", small and medium-sized businesses and brands can also cooperate with stars to broadcast live with low thresholds to attract new customers and expand their influence.

 

On April 1st, 2020, Luo Yonghao launched its first live show with goods in Tik Tok, with a total flow of 110 million and a total audience of 48 million, which became a nodal event.When Tik Tok launched live broadcast with goods, it became a very important means of drainage when it quickly created news events and attracted the audience of merchants and users..

 

Tik Tok also brings its own star genes. As of June this year, more than 2,000 stars have settled in Tik Tok. When live broadcast of goods becomes a trend, Tik Tok naturally becomes the main battlefield for stars to bring goods. In May, Michael Chen opened the first show of live broadcast in Tik Tok, with sales exceeding 80 million; In the first half of the year, more than 20 stars brought goods live in Tik Tok, and 65% of them were actors.

 

Under the background of multi-platform competition of live broadcast e-commerce, star live broadcast also shows the trend of multi-platform distribution.

During the period of 618, 300 stars brought goods in Taobao; In June, Aauto Quicker officially announced Yuqi Zhang as an e-commerce spokesperson, and in August, he invited Zheng Shuang to make a live show with goods. Stars like Wong Cho Lam will try on Taobao and Tik Tok platforms when they enter the game.

The star’s battlefield with cargo owners is still concentrated in Tik Tok. According to the statistics of small gourd, in the last 90 days,Among the TOP20 star anchors with average sales, 13 stars broadcast live in Tik Tok, 4 from Taobao and 3 from Aauto Quicker.

But this pattern is not constant, and more MCN are trying multi-platform layout. Master Zhuang told Poison Eyes that Galaxy Stars are also accelerating the layout of other platforms such as Tik Tok to create a full-matrix live broadcast ecology.

 

From the star’s point of view, it is also the general trend to strive to be a "worker" in the live broadcast room.

 

In the first half of 2020, the crew stopped working, the variety show was postponed, and many stars and actors were unemployed. At this time, entering the live broadcast with goods provides not only job opportunities for the stars, but also rich commissions and reward fees.

Compared with filming film and television dramas, live delivery is a cost-effective job.

The source of income of star anchors is generally "pit fees+sales commission", with pit fees ranging from tens of thousands to hundreds of thousands of yuan and commission ratio ranging from 15% to 30%. Take Mabel Yuan’s first live show in Tik Tok on June 19th as an example. According to the statistics of Cicada’s mother, the sales per show is 31.249 million. If the pit fee is not calculated, the commission will exceed 6 million if the proportion is 20%.

 

Screenshot of Mabel Yuan live broadcast

The high reward comes from the strong live broadcast demand of the brand..

This year’s epidemic has brought about a rapid increase in online marketing scenarios. Many brands and businesses want to find increments from live e-commerce and hope to reach cooperation with stars. According to the survey data of the second hand, in 2020, over 50% of brand advertisers said that live broadcast would be the marketing focus.

Adaptation rule

In the arena of live broadcast with goods, stars can’t change the rules, they can only adapt to them.

 

To become the "Li Jiaqi" and "Viya" in the star anchor, we must first ensure a stable and continuous live broadcast frequency. There is a saying in the live broadcast industry that a live broadcast is not important at all. What matters is how the 100th live broadcast is. But at present, only a few stars can broadcast live for a long time.

 

Source: vision china

The owner of the villa told Poison Eye that many stars cooperated with the Galaxy stars this year. "We will pay attention to whether artists have suffered and whether they are willing to take live broadcast as a career. We will ask clearly. If you tell me that you are coming to see it, I heard that live broadcast is very hot. If you give it a try, we will definitely not want it. I will communicate with artists first and need to consider it clearly. "

 

Tamia Liu is one of the "Kung Fu anchors" promoted by Taobao, and her personal brand has established a deep connection with the sub-brands created by Juhua. CBNData Consumer Station counted the keyword cloud in Tamia Liu live broadcast room, and the two words of Tamia Liu live broadcast and tens of billions subsidy were mentioned most frequently.

Even so, Tamia Liu has to turn around in the live broadcast and filming. In the past month, she only conducted a live broadcast because of her busy filming.

At present, the stars who still choose to stay in the live broadcast room and develop the e-commerce anchor into a long-term career are mostly middle-aged artists, with few plays or have already left the entertainment circle.

 

According to the statistics of Xiao Hulu, in June, the sales of a live broadcast in Zhang Ting reached 256 million, which is the first in the single live broadcast of stars. But in a strict sense, Zhang Ting has been far away from the star circle. In public, he is the founder of Wechat business brand TST. Such stars are more like "businessmen", belong to business anchors and turn themselves into salespeople.

 

Michael Chen and Lin Yilun also belong to the category of "businessmen". Michael Chen, an actor, not only participated in variety shows, made short videos and broadcast live, but also set up his own street brand and opened a hot pot restaurant. Singer Lin Yilun founded his own hot sauce brand "Fanye" in 2014 and received 83 million yuan in financing in 2016.

Lin Yilun (Source: vision china)

 

High-quality content output is also an important source of attraction in the live broadcast room.

 

Galaxy Stars created a live broadcast room for Wang Han to set out for a better life, positioning itself as "recommending high-quality domestic products". Master Zhuang told Poison Eye that Wang Han has advantages over other anchors, such as rich life experience, cultural connotation and intimacy. Wang Han can quickly understand the history and culture of many brands because of the contact with many brands, the accumulation of experience in agricultural and public welfare projects, and the study of the industry.

The owner said that he was deeply impressed by one of the live broadcasts: "I have a deep memory. When talking about a silk quilt, he will talk about how the silk came and how the silkworm mother collected it. When I mention the hardships of these traditional craftsmen, I will choke.This kind of empathy can only be achieved by people who have an understanding of life.. "

Stars with a strong sense of variety can bring the atmosphere of the live broadcast room and make users shop more happily. On September 24th, the night after the final of Talk Show 3 was broadcast, Li Birthday’s partners Luo Yonghao and Huang He made their first live show with goods in Tik Tok, telling jokes and bringing goods. According to official statistics, the payment amount exceeded 24 million.

 

Li Dan, Luo Yonghao and Huang He broadcast live together.

Supply chain capability is the key factor affecting the results of live broadcast. The brand coverage, product quality and new ability of live e-commerce need the support of supply chain team. Behind Li Jiaqi, there is a product selection team of more than 100 people in MCN Beauty Watch, which controls the category, value and price of every product that enters the live broadcast room.

 

The star anchors who can really bring the goods, without exception, choose the signing head MCN, such as Qianxun, Galaxy Stars, Yuanwang and other institutions.

According to Billion Power Network, MCN Qianxun, behind Viya, has built a large-scale supply chain base, which can accommodate thousands of brands and tens of thousands of SKUs. Lin Yilun and Li Jing, who have achieved good results in bringing goods, are among the stars who are modest in signing contracts.

Companies like Galaxy Zhongxing are also making efforts in the supply chain.

The company’s product selection team consists of four groups of people. First, buyers and purchasers with more than 5 years experience in each commodity category conduct research and investigation on the supply chain of goods; Second, the quality inspectors recruited from the quality inspection bureaus of various provinces and cities control the quality of the products themselves; Third, in the special category of beauty cosmetics, almost all masters or even doctors are recruited to control the quality of beauty products; Fourth, analysts with data analysis positions should ensure that the goods are needed and loved by consumers.

 

"Relatively speaking, the operating cost may be higher. Our initial intention is to do a good job of IP for every artist, use IP attributes to empower brands and bring better choices to consumers, so we don’t care about the cost. After all, it is a long-term career." Master Zhuang told Poisonous Eyes.

 Wang Han Live Room "Starting for the Beautiful"

The promotion and marketing of goods still need stars, but star fans are not equal to consumers, and the logic of relying on fan economy to bring goods will not work. Fang Jian, president of Yuanwang, who has signed stars such as David Wang and Wong Cho Lam, said in an interview that the stars who want to sign Yuanwang need to put down their star figure, learn the knowledge of live broadcast with goods, and cooperate with Yuanwang’s operation strategy. The signing time should be at least one year.

The shunting is continued in 2021.

As a sought-after attention resource, stars have the potential to become attractive anchors with goods. In 2021, this resource needs to be further optimized according to the rules of live e-commerce.

 

First of all, brands need to think about whether the effect of star live broadcast is drainage or goods.

 

Xiaofeng told Poisonous Eyes that they would divide star anchors into traffic type and cargo type. The former helps the brand to do new publicity and preheating, bringing a series of products, such as inviting Adam to broadcast live and recommending new shoes; The latter will bring the transformation effect of actual sales. As a result of her observation, Lin Yilun, Ji Jie, Tamia Liu, Wong Cho Lam and others belong to this category at present.

 

The star needs to determine the positioning in the live broadcast room, whether it is the anchor or the help broadcast.For amateur anchors, cooperation with stars can bring attention; For stars, helping to broadcast can reduce the "rollover" caused by not knowing the goods.

For example, David Wang is both a performer and a performer, so it is a good choice to liven up the atmosphere in the live broadcast room, and the product details are handed over to the professional anchor. In fact, David Wang has become a "helper".

 

Screenshot of David Wang live broadcast

Next year, more and more stars who are unwilling to act as "salesmen" and are not professional enough at the commodity end will have their own comfort zone-to help broadcast.

 

In the selection of products, stars may change from "bringing everything" to "exploring the advantages of vertical categories", which is also a return to the law of bringing goods.

 

After deep cultivation, the e-commerce anchor in the head is expanding the category. According to DT’s financial statistics, on the first day of pre-sale in double 11 this year, the number of products in Li Jiaqi’s live broadcast room increased to hundreds, which still mainly consisted of beauty cosmetics, but also included some household products, bags and household appliances. 

The star anchor gradually explored the suitable category.. Xiaofeng told the poisonous eyes, "The live broadcast of Lin Yilun is more and more perpendicular to the food; Jing Tian is more suitable for bringing beauty products, and other categories are basically unable to bring goods; Tamia Liu belongs to all categories, but relatively speaking, home products have better delivery effect than shoes and clothing products. "

 

With the entry of many platforms, the fading of star enthusiasm and the appearance of star live MCN, the live broadcast of star e-commerce will become professional.

 

According to a report by KPMG, in the first half of 2020, there were more than 10 million live e-commerce nationwide, and the number of active anchors had exceeded 400,000. Among the TOP20 star anchors counted by Xiaohulu, many stars showed abnormal live broadcast reminders, and Li Dan, Ceng Zhiwei, Wong Cho Lam, etc. all showed that the audience retention rate was less than 15% in the five-minute live broadcast room.

 

Source: small gourd

In the Red Sea competition, MCN, the agent of star live broadcast business, needs to make different plans according to the characteristics of each star.

 

For example, Galactic Stars once customized a 24-hour uninterrupted live broadcast called "The Fifth Space Module" for Hu Bing. At home, Hu Bing reminisced with his star friends, ate, and showed his taste in clothes and life.

The owner told Poison Eye that the first live broadcast was effective, and such live broadcast will continue. The founding team has participated in the production and planning of variety shows such as "Chinese Restaurant" and "Mars Creation Bureau", and will pay more attention to content creativity when setting up live broadcast plans for stars.

 

From the macro environment, after the tightening of supervision, the industry may usher in a new round of reshuffle.

Recently, the competent authorities began to strengthen supervision over the live broadcast industry. On December 23rd, the Guangzhou market supervision department announced the handling of the event of "Simba live broadcast of ready-to-eat bird’s nest with goods", and Guangzhou Heyi E-commerce Co., Ltd., a subsidiary of Simba, was ordered to stop the illegal act and was fined 900,000 yuan.

 

Aauto Quicker also announced the punishment information, and closed the account of "Shida Beauty" for 60 days, closed the personal account of Xin Youzhi, the head of Heyi Company, for 60 days, and closed the accounts of 27 anchors such as Cat Sister and Chu Ruixue for 15 days.

 

After more than half a year of disorderly and crazy national influx and competition, live broadcast with goods deserves to be viewed and discussed more soberly, while star live broadcast, like other anchors with goods, is in such an increasingly standardized e-commerce environment, and should follow the rules of e-commerce industry and gradually move towards the "adult" stage.

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Create a car, a car, a whole ecological millet, and complete the package with OS.

  [car home Information] Recently, we learned from the official that Xiaomi’s brand-new operating system was officially named Xiaomi surging OS, and the English name was Xiaomi HyperOS. The official version has been packaged! Xiaomi 14 series is the first mobile phone equipped with a new system. It is expected that Xiaomi will also be equipped with this system, and Xiaomi 澎湃 OS will gradually replace MIUI. According to previous news, Xiaomi 14 will be officially released at the end of October, and Xiaomi Auto is also expected to make its debut at the press conference.

Home of the car

Home of the car

  On August 16th, 2010, Xiaomi’s first product, MIUI, was officially born. In 2014, the IoT business began to take shape and began exploratory development and verification. In 2017, the new system research and development work was officially started, and a set of integrated system framework was created to support the whole ecological equipment and applications. On October 17, 2023, Xiaomi 澎湃 OS was officially born. Based on the deep evolution of Android and the integration of self-developed Vela systems, it completely rewrote the underlying architecture and made a public base for the future tens of billions of devices and tens of billions of connections.

Home of the car

Home of the car

Home of the car

"Previously exposed Xiaomi car spy photos"

  In addition, the first Xiaomi car is expected to be released in 2024, with an estimated shipment of 50,000-60,000 units. The key selling points are autonomous driving, software ecology, 800V fast charging and power configuration, and the estimated price is less than 300,000 RMB. If the price is close to or even 250 thousand, there should be room for improvement in the shipment. Xiaomi Auto will use a high-speed chipset, probably Qualcomm Snapdragon 8295. According to some previous information, pure electric vehicles will adopt 800V platform, equipped with 101kWh ternary lithium battery, and the battery life may exceed 700km. The new car will also be equipped with laser radar to support high-order automatic driving assistance. (Compile/car home Guo Chen)

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Community group buying welcomes new players, and the industry war is coming back?

Text |Tech Planet Lin Jing Wang Lin

Before the epidemic prevention and control was released, the maximum number of group purchases in the community could reach 600 a day, which could not be put in a 10-square-meter dry cleaner in Liu Miao, and the sorted goods piled up all the way to the door. Now, on the list of heads she shows to Tech Planet, there are an average of 100 to more than 200 orders per day, which has dropped sharply.

As a key bridge between the community group buying platform and users, the situation of the head of the group reflects the current situation of the community group buying track to some extent.

After the group-buying war in the community, nowadays, it is called "the new third group" and "the third group", and the life of the tenth group and the same journey has collapsed, leaving only the prosperity and optimization. Profitability has become the primary task of the platform. With the recovery of offline merchants, community group buying is also facing new challenges.

However, JD.COM has recently "killed" the group purchase in the community again, renaming Jingxi Pinpin as JD.COM Pinpin, and choosing Hefei as the first stop to expand the city. A local head of Hefei said, "JD.COM BD (Business Development) personally came to the door to talk about the cooperation of heads. They will select heads who have done well on other platforms and directly invite them to become the head of JD.COM."

Although Jingxi Pinpin had not been laid out in Hefei before, in the head’s view, the renamed "JD.COM Pinpin" was endorsed by the word JD.COM, with obvious brand power and rich incentives for innovation, and it broke the order on the first day. According to her observation, JD.COM’s capacity and other aspects have not kept up, and some commodities are out of stock.

When the whole track has died down, will the community group buying rekindle the war with JD.COM?

After the 01 fierce battle subsided, the only pioneer

Withdrawal from the city and contraction are the key words of community group buying track in the past year. The US delegation is preferably evacuated from Beijing and four northwestern provinces (Gansu, Qinghai, Xinjiang and Ningxia), and currently covers more than 20 key provinces. Xingsheng prefers to retreat from the 17 provinces with the highest peak. At present, its business is only in six provinces: Shaanxi, Hubei, Hunan, Guangxi, Jiangxi and Guangdong. Buying more vegetables has the widest coverage at present, covering 31 provinces and cities except Tibet.

Nowadays, apart from group buying in the community, Xingsheng Youxuan APP has also added the business of "Yuanben Mall", which is an e-commerce platform similar to Taobao, involving clothing, shoes and bags, department stores, food, electrical appliances, jewelry and other categories, mainly taking the cost-effective route. For example, a T-shirt for women ranges from 9 yuan to 40 yuan.

Figure: Screenshot of Xingsheng Preferred APP

According to an employee who resigned from Xingsheng, "Yuanben Mall" is Xingsheng’s preferred cooperation with external companies. In her view, categories that were not available before, such as clothing, can increase revenue for the company. A head of Xingsheng Preferred Group said that its staff had introduced new business because the single quantity was eroded by some competitors.

In today’s "new three groups", the US group preferred and bought more food as the two major heads, and competed for the "top spot" in the past year. According to the research data of Guojin Securities, as of the first half of 2022, the market share of community group buying preferred by Meituan reached 38%, second only to 45% of buying more food.

From the perspective of organizational structure, the "No.1 position" of community group buying has also changed. According to "Late", at the beginning of last year, Guo Wanhuai, vice president of Meituan, took over the fast donkey, food shopping and optimization business from Chen Liang, former senior vice president of Meituan and member of S-team, the highest decision-making body. She made a series of arrangements for Meituan’s optimization and transferred the more effective fast donkey management team to the optimization. At the same time, Meituan preferred to abolish the large-scale system and adjust the five major regions (North China, South China, East China, Central China and West China) to 17 regions, which have more decision-making power and are responsible for their own profits and losses.

According to Shenwang, since September last year, Temu, a cross-border e-commerce business, has been one of the most important strategic projects in Pinduoduo, led by Gu Yaoxian, the main person in charge of buying more vegetables.

With the full liberalization of the epidemic, retaining existing customers has become a top priority for community group buying platforms. In some areas, many people who buy more vegetables and choose the best leaders of the US delegation told Tech Planet that after the epidemic was released, the platform adjusted the latest rules in time. Originally, the commission was mainly calculated according to the order quantity. Now, users must enter through the link shared by the leader. As long as the order amount exceeds 1 yuan, the leader can get a commission of 1 to 2 yuan through this user.

When the whole track stopped, unlike the subsidy war and the influx of capital in the past, JD.COM restarted the community group buying business, which was inseparable from the sinking strategy of the whole group.

In 618 this year, Xu Ran, the new CEO of JD.COM Group, who made her first public appearance, revealed the next strategic task of the Group. Among them, sinking the market has become one of JD.COM’s three major strategies and was first mentioned. Xin Lijun, CEO of JD.COM Retail, once put forward one of the four must-win battles of JD.COM Retail 2023 in JD.COM, which is also sinking the market.

To create a low-cost mind, community group buying is undoubtedly one of the important starting points. In the past, the community group buying business in JD.COM made a rough progress. Jingxi, once led by Liu Qiangdong personally, went through the personnel adjustment and withdrew from the city, leaving only two markets, Langfang and Beijing.

In terms of organizational structure, JD.COM now belongs to the newly established Innovation Retail Department of JD.COM Group, which is headed by Yan Xiaobing, a veteran who returned to JD.COM, and reports to Xu Ran, CEO of JD.COM Group.

Compared with the radical expansion of the city, JD.COM’s spell is now a small step. A head of Hefei revealed to Tech Planet that JD.COM began to recruit heads in mid-July. Judging from the current Hefei new site, JD.COM’s spelling is still carried out through the head mode, and there are still too many innovations in the business model.

For JD.COM, high-quality logistics experience and rich 3C categories have made it accumulate huge high-net-worth users’ minds, but they have also become shortcomings in exploring the sinking market. Moreover, in the "short-chain logistics" of community group buying, JD.COM can’t directly use the advantages of the previous warehouse network distribution system.

In the eyes of a consumer investor, community group buying competes for supply chain and efficiency, and wins by scale. After the reshuffle of the industry, the pattern has been initially determined. JD.COM will enter the game at this time and must find a new breakthrough to have a certain chance of winning.

Zhuang Shuai, an e-commerce retail analyst, believes that JD.COM’s brand image, supply chain advantages and self-operated logistics are all great advantages, but JD.COM has not accumulated particularly good methods and teams in social organization management (the head of the group is a freelancer, not a direct employee) and head expansion, and the organizational structure and process cannot well support the business model of community group buying, so it needs to be adjusted and optimized accordingly.

The bitter business of "bending down to pick up steel shovel" ushered in a new rival of "group shop"?

Community group buying, which carries the ambitions of Internet giants, is actually a bitter business. Yang Yi, an investor who entered the community group purchase in the early days, once calculated an account. The gross profit of the goods selected by Prosperity is around 20 points, and the profit rate of each order is only two or three points after deducting the commission and performance fees of the store. The customer’s unit price is ten yuan, and each order can only earn a few cents.

"Purchasing-warehousing-distribution-outlet-head -C (consumer), which involves too many links, the supply chain process is too long, and if the business process is not completely run through, the loss rate of fresh food is too high", an original orange heart optimization middle-level once analyzed to Tech Planet. This means that the homework that Internet manufacturers need to do most may be how to operate finely, and the price difference of a catty of vegetables should be considered by a few cents.

This seems to be not good for the big Internet companies. They still use the money-burning subsidies that they have always been good at for the market, shouting that there is no upper limit for investment and All In slogans, and it is easy to fall into the quagmire of losses.

Judging from the financial report data, from 2021 to 2022, the operating losses of the new business represented by Meituan Youxuan were 35.9 billion yuan and 28.4 billion yuan respectively. Previously, the financial report data released by JD.COM Group showed that in 2021, when Jingxi made every effort to expand the market, the accumulated loss of new business in JD.COM reached 10.6 billion yuan.

In the past year, players from all walks of life have relied on their own resource advantages to explore. Buy more vegetables relying on the advantages of the original supply chain of agricultural products, and build a low-price model with the help of the supply chain advantages of direct source mining; Meituan’s optimization is to change its positioning to "Tomorrow’s Day" supermarket. One advantage is that from fresh labels to supermarkets, it can cover more categories and SKUs and enhance gross profit; Amoy Caicai merged with Amoy Xianda (an instant retail business with one-hour delivery) and changed its name to Taobao to buy vegetables. This can effectively avoid traffic dispersion and reduce product distribution costs and commodity procurement costs.

According to "Late" news, as of June this year, except Sichuan, Chongqing, Guangdong, Xiangbei and Hangzhou, at present, the gross profit of buying more vegetables has turned positive in other regions of the country, but the US Mission has not yet achieved gross profit.

In addition, when the big Internet companies are caught in a profit quagmire, the group store model has become a new trend in 2023, mainly based on local group buying platforms. At present, Shijiazhuang’s "Jamlom Home" has opened more than 600 group stores all over the country, and the number of stores in Miaomeilian and Meilin Taotao has exceeded hundreds. In March of this year, Zhihua Zhiguo started the group store business and plans to open 1000 stores nationwide.

Different from the traditional community group purchase, in the group store mode, the head of the group is equivalent to the franchisee of the platform, no longer relying on commissions, but relying on the difference between the purchase and sale of goods to make money. This makes the community group buying platform itself reduce the financial pressure.

An investment promoter who "arrived home from Jamlom" introduced to Tech Planet that it was mainly aimed at middle-aged and elderly people, and Jamlom’s secret book of arriving home was "violent innovation" in the early stage. The new team leader needs to pay a promotion fee of 10,000 yuan. On the opening day, the headquarters will send employees to quickly set up a private domain group by distributing leaflets, and continue to pull new products through "a few kilograms of potatoes for one dollar".

The operation and maintenance of the WeChat group is the key. The head of the group also needs to "warm up" irregularly, take out part of the turnover regularly, and carry out new discount activities to ensure the stickiness of users. In addition, Jamlom’s home business has also been expanded to local life services such as eating, drinking and having fun, and the original private domain traffic has been directed to package tours and home service with higher unit price, thus achieving "everything can be organized".

According to Lingwu Media, Xingsheng Youxuan has set up a group store business unit, which is one of its key strategies in the next three years, and plans to open 100,000 group stores by the end of 2024.

03 tens of billions of investment, far from the end.

There has never been a shortage of challengers in the trillion-scale fresh retail. They used to be full of pride, but the fate of the challengers was not smooth. There were only 55 employees, and the daily fresh food that was once on the verge of delisting, Yiguo Fresh, and the ten clubs invested by Ali were all lost in the fresh track.

Even so, it can’t stop the enthusiasm of Internet companies, especially after "picking the drooping fruits". The year of 2020, when both Meituan and Pinduoduo attacked on a large scale, was the brightest year for community group buying. In this year, Meituan invested tens of billions in community group buying.

The optimization business has brought high user growth to Meituan. As of December 31, 2021, the number of trading users of Meituan was 690 million, an increase of 35.2% compared with 510 million in the same period of last year. However, on the other hand, it has also brought huge losses. The new business where Meituan is optimized is one of the business sectors with the largest losses.

Meituan hopes to infiltrate users in the fourth and fifth tier cities by optimizing them, with a view to transforming them into users of take-away and wine tours. However, the consistency between community group purchase and take-out/wine tour is poor, with the unit price of the former being around 30 yuan, while the unit price of take-out is around 50 yuan.

However, the US Mission did not give up. Compared with elephant fresh food, food encyclopedia, etc., optimization has been the most successful exploration of the US Mission in the field of fresh food. In June this year, after nearly two years of "reducing costs and increasing efficiency", Meituan preferred to restart its growth strategy.

A person in charge of a community group buying cloud warehouse told Tech Planet that the number of dealers who buy more food is decreasing now. In his warehouse, the GMV preferred by Meituan has surpassed that of buying more food, but the gross profit of buying more food is higher.

A partial victory does not mean the end. In his area, buying more food was profitable as early as a year ago. Not only that, according to "Late" report, a number of secondary market analysts predict that in 2022, buying more vegetables will realize the gross profit (commodity price minus purchase price, local operating costs, etc.) of half of the provinces and regions in China.

Now, Pinduoduo has devoted his energy to Temu, and many shopkeepers have become Temu’s investment promotion personnel, who send out investment promotion advertisements in the circle of friends every day.

Compared with Meituan’s optimization, Pinduoduo didn’t even make a separate APP for buying more food, because the original main APP crowd was enough to meet the user portrait of community group purchase, which meant higher efficiency of new shopping. In addition, the original accumulation in the agricultural products industry has made Pinduoduo more familiar with the supply chain.

HAYDEN CAPITAL estimates that buying more vegetables will achieve overall profit from 2023. According to conservative estimates, by 2025, this business will contribute at least about 14 billion yuan of earnings before interest and tax to Pinduoduo. This will become another big profit source for Pinduoduo, providing sufficient food and grass for its cross-border business exploration.

In addition to the "New Three Groups" of Internet giants, Xingsheng Youxuan is the only startup company that has successfully resisted the "Li Bao" of Internet giants. Community group buying is its core business and is related to the company’s lifeline.

No enterprise, whether it is a big Internet company or a survivor of the "Old Three Group", is willing to give up. Community group buying bears the ambitions of Internet companies for fresh retail and the lifeblood of startups. Even if everyone knows that it is extremely difficult to make money in the field of fresh food.

(Liu Miao is a pseudonym in the text)

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CCTV’s exposure of Apple’s old mobile phone is slow, and changing the battery reloading system can’t solve the problem.

  CCTV News:Recently, Apple’s mobile phone has been caught in the storm of "slowing down the door". Many users have found that after upgrading the latest system, the performance of their old iphone has weakened and the response has slowed down.

  The Apple iPhone6 phone used in Shanghai was stuck after the system was updated to iOS10 version. At that time, he thought it was some accidental phenomenon after the system was upgraded, so he ignored it, but then the mobile phone system was updated and upgraded again, which made Xiao Shao very upset.

  When consumers were younger than September 2017, after upgrading iOS11, they felt that their mobile phones were getting stuck, which was particularly unacceptable. Sometimes they even said that it would take about five or six seconds to answer the phone, and seven or eight seconds to respond.

  Then, one day in December, he came across a post on the forum, in which a user said that his iPhone 6 had been downgraded and introduced the test software he used.

  After monitoring the frequency of the iphone6 mobile phone, I found that the maximum frequency of the original mobile phone was maintained at 1400 MHz, and the frequency of his mobile phone was maintained at 600 MHz, which was less than half of the maximum frequency of this mobile phone.

  Therefore, Xiao believes that the real reason for the jam is that his mobile phone is down-converted. Subsequently, less than contacted Apple’s online customer service.

  Consumers are less than that, that is to say, we don’t admit that you consumers get the information of CPU frequency software at first, and we won’t make any explanation for you, that is, his explanation is that all our explanations are written in that statement issued by their Apple company.

  The explanation of Apple’s online customer service makes Xiao Xiao very helpless. Later, Apple’s online customer service also suggested reinstalling the system and restoring the factory settings, and raised the objection whether the aging of the mobile phone battery led to frequency reduction. The reporter inquired about Apple official website and found the so-called statement less than that mentioned by Apple. The simple description is that, first, there are some temporary minor errors in the system that have been solved, and second, it is recommended to change a battery.

  I listened to Apple’s customer service solution, but I didn’t do it one by one, but as a result, except for wasting 588 yuan of battery money, the problem of being stuck with a mobile phone was not solved.

  Consumers are less than saying,I replaced the battery at the Apple Putuo Global Harbor Direct Store. He told me that the battery of my mobile phone was in a very good condition, and suggested that I just reinstall the system and restore all the settings, but after I did these things, I found that the jam had not been eliminated.

  Two so-called solutions given by Apple, one is to reinstall the system and the other is to replace the battery. Consumers have done both, but the phenomenon of mobile phone jam has not been alleviated. So what is the real reason for the slowdown of mobile phones? Continue to look at the reporter’s investigation.

  Reporter Wang Jing said that the reporter learned from the Shanghai Consumer Protection Committee that there were more than 2,600 complaints about Apple products and quality in 2017. However, in the past two months, there were more than 300 complaints about product slowdown. The staff of the Shanghai Consumer Protection Committee told us that this number is still rising.

  According to statistics, the Shanghai Consumer Protection Committee received 964 complaints about Apple products and services in 2015, 4,021 in 2016 and 2,615 in 2017. These complaints involved battery quality, unexpected shutdown, account theft and after-sales service. On the basis of sorting out and summarizing consumers’ opinions, Shanghai Consumer Protection Committee sent inquiry letters to Apple China Company and Apple Global Headquarters respectively.

  Tang Jiansheng, deputy secretary-general of the Shanghai Consumer Protection Committee, said that we also noticed that in fact, some explanations of Apple and its related measures failed to solve consumer dissatisfaction. In other words, what should we consumers do with those slow-down mobile phones? What did Apple do, and what kind of behavior did Apple take to make consumers’ mobile phones slow down and become stuck?

  Experts stressed that,The higher the frequency of CPU, the stronger the computing power, and the lower the frequency, the weaker the computing power. This time, the user appears stuck. In fact, the frequency of the mobile phone is down, and the computing power is reduced.

  Wang Chaodong, deputy director of the Information Security Department of china academy of telecommunication research Huadong Branch, said that this time Apple aimed at this matter, but it was actually a patch package that it turned off abnormally. If it turned off abnormally, it should be one. Technically, this is a BUG, and its solution to this BUG is one of its solutions, but we talked about this solution earlier, and it may have chosen one that is not very appropriate without the user’s knowledge.

  In response to the Apple Caton issue, the China Consumers Association said that it was suspected of infringing on the legitimate rights and interests of consumers.

  Jian Chen, director of the Legal and Theoretical Research Department of the China Consumers Association, said that Apple used this software upgrade to slow down its mobile phone without telling consumers the real situation. In fact, it was to solve the problem of its own mobile phone battery, but it was suspected of infringing consumers’ right to know, choose and dispose of property.

  Experts say that Apple has deprived consumers of their right to know and control.

  Wang Chaodong, deputy director of the Information Security Department of china academy of telecommunication research East China Branch, said, if you move the smart terminal, it is very important for the user to know and control it, that is, to make any upgrade, you should actually let the user know what upgrades to make and what impact it will have. Moreover, users can make their own choices, and after the upgrade, we can return to the previous version. If users need it, we can return it. This means that I think it means respecting the rights and interests of consumers.

  On January 19th, Apple submitted the Reply to the Shanghai Consumer Protection Committee to the Shanghai Consumer Protection Committee, which clearly admitted that the slowdown operation existed. At the same time, it promises to give consumers a clear prompt when upgrading the operating system in the future, and set the consumer’s own choice switch.

  After Apple’s reply was made public, the reporter called the consumers in Shanghai less than, less than, which clearly showed his views.

  Consumers are less than saying that if Apple can fulfill its promise, it will be a good thing, but how can it compensate or compensate consumers for the losses they have already suffered? This is completely ignored by Apple in his statement. This is the most important issue for our consumers and also related to their direct interests. We hope to see Apple’s sincerity in these aspects.

  In response to Apple’s reply, the Shanghai Consumer Protection Committee said that it would continue to follow up and pay attention to Apple’s final treatment measures until Apple put all necessary measures in place.

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Did the police overreact to the handling of a flight of Sichuan Airlines by a "hijacked" crew?

       CCTV News:At 20: 53 on the 14th, the command center of the Airport Public Security Bureau of Hunan Provincial Public Security Bureau received an alarm from Changsha Huanghua Airport, claiming that there was a suspected hijacking on Sichuan Airlines flight 3U8952. After police investigation, this was a case of "disturbing the normal order of the flight".

       Sichuan Airlines flight 3U8952 was originally scheduled to take off from Xiamen and stop in Changsha to Chongqing. At 20: 53 on the same day, the command center of the Airport Public Security Bureau of Hunan Provincial Public Security Bureau received an alarm from the Changsha Huanghua Airport Transportation Control Center, saying that there was a suspected hijacking on Sichuan Airlines flight 3U8952, and the suspect had been subdued and the plane was about to land.

one

Sichuan airlines

       Immediately, the Airport Public Security Bureau organized the police to rush to the plane to stand by. At 21: 16, after the 3U8952 flight landed, the police communicated with the crew and entered the cabin to control the suspect, brought him back for investigation, and organized the rest of the passengers to disembark in an orderly manner. After all passengers leave the plane, organize cabin cleaning, and at the same time, re-check the passengers who have passed the station. There is no abnormality in cabin cleaning and security inspection.

       After investigation, the passenger Zhang, male, from Chongqing, aged 22, suddenly pointed to the cockpit and shouted that someone was going to hijack the plane when he left his seat to go to the toilet at the tail of the plane during the flight.

       After verification by the airport public security machine, Zhang has no criminal record and no history of drug abuse; The urine test was negative, which ruled out the suspicion of recent drug abuse. Through contact with Zhang’s family, I learned that he had caused mental fluctuations due to emotional and work reasons this year. At present, the police have taken Zhang to the hospital for further examination.

       [China Southern Airlines Flight Report Fire Alarm Alternate Changsha] Preliminary investigation found that it was a warning system failure.

       Just the day before this incident, on the evening of November 13th, the CZ6406 flight of China Southern Airlines from Nanjing to Guilin caught fire in the back cargo hold during the flight, and the plane landed safely at Changsha Airport at 21: 56. 151 passengers on board were evacuated safely, and one passenger sprained his ankle slightly during the evacuation.

one

Video screenshot

       According to the website of the Civil Aviation Administration of China, according to the preliminary investigation by the Central and South Regional Administration of Civil Aviation, this incident is an alternate flight incident that caused false fire alarm information due to the failure of the aircraft warning system, and does not constitute an air transport accident or a symptom of accident due to liability. Airlines, air traffic control, airports and other related units cooperated closely, the air handling of the crew was correct, the ground evacuation was decisive, the air traffic control emergency support was strong, and the emergency handling work of relevant airport departments was timely and effective, which met the safety requirements.

       [Does the unit disposal overreact? 】 Expert: The unit disposal process is reasonable, legal and compliant.

       We can see that in the two incidents of Sichuan Airlines and China Southern Airlines, one of the suspects has been under control, and the other has been safely prepared. However, in the case that everyone thinks it is safe, the crew has carried out a series of follow-up disposal. Is this disposal overreacting?

one

       Zhang Wei, director of the Aviation Society of China, commented that both Sichuan Airlines and China Southern Airlines are reasonable, legal and compliant in handling emergencies. Because for airlines, the safety of passengers is always the first. In case of the following situations: for example, explosives are left on the plane, or other illegal items are left on the plane. When the plane takes off again, it will have unpredictable consequences. In addition, many lessons from air crashes show that fires after landing can still cause passengers casualties. Therefore, in today’s aviation industry, whether it is aircraft manufacturers or aircraft operators, we must adopt a demanding attitude towards aviation safety, because even a mistake of 0.1% may cause irreparable losses.

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The adjustment is effective but it has not yet "landed"! Xpeng Motors will push more than 10 new cars in the next three years, and Wang Fengying wants to challenge BYD with the Great Wall.

Every reporter Sun Lei, every editor Pei Jianru

Out of the ICU, but not ashore yet. This is the evaluation of Xpeng Motors’s 2023 financial report by many people in the industry.

On March 19th, the latest data disclosed by Xpeng Motors showed that in 2023, the company’s total revenue was 30.68 billion yuan, a year-on-year increase of 14.2%. In terms of delivery volume, Xpeng Motors delivered 141,600 new cars in 2023, a year-on-year increase of 17%.

Although both revenue and delivery have increased, Xpeng Motors has not yet got rid of losses. In 2023, the net loss of Xpeng Motors was 10.38 billion yuan, which was 13.6% larger than that of 2022 (loss of 9.14 billion yuan). The gross profit margin of automobiles for the whole year was -1.6%.

The adjustment was effective, but it did not get rid of the annual loss.

Throughout the whole year of 2023, Xpeng Motors’s financial performance improved in the fourth quarter of that year, but it was under pressure due to the performance in the first three quarters.

Image source: Xpeng Motors Guanwei

The financial report shows that in the fourth quarter of 2023, the gross profit margin of automobiles in Xpeng Motors was 4.1%, while in the third quarter it was -6.1%, and the gross profit margin turned from negative to positive. In 2023, the gross profit rate of automobiles in Xpeng Motors was -1.6%, and in 2022 it was 9.4%.

It is reported that although Xpeng Motors has adopted discount and preferential policies for its models in order to meet the year-end sales, the change of sales structure and the change of average bicycle price have made Xpeng Motors improve its gross profit margin. In terms of sales structure, the proportion of Tucki G9 with higher unit price increased from 7% in the third quarter of 2023 to 26% in the fourth quarter.

In terms of bicycle cost, in the fourth quarter of 2023, the bicycle cost in Xpeng Motors was 191,000 yuan (excluding the impact of deduction), a decrease of 11,000 yuan from the previous month. The reason is that although the price of the new Tucki G9 is lower than that of the old one, the gross profit margin exceeds that of the old one under the technical cost reduction. At the same time, the price of lithium carbonate continued to decline, which naturally reduced the cost of vehicles in Xpeng Motors.

In fact, the above data changes are the result of Xpeng Motors’s continuous adjustment for more than a year. Since October, 2022, Xpeng Motors has made adjustments in its organizational structure. Especially after Wang Fengying joined Xpeng Motors as president, he tried to achieve the goal of cost reduction by streamlining SKUs, eliminating inefficient stores, merging sales theaters and optimizing purchasing strategies.

According to the financial report data, "saving money" has become one of the key directions of Xpeng Motors in 2023. This year, the number of employees in Xpeng Motors decreased from 15,829 in the same period last year to 13,550. At the same time, in terms of R&D, Xpeng Motors only increased its expenditure by 1.2% in 2023, and the number of R&D personnel decreased from 6,313 in the same period last year to 5,401.

Thanks to various measures, although the situation in Xpeng Motors has improved, it is still not completely "out of trouble". According to the financial report data, in the fourth quarter of 2023, Xpeng Motors’s net loss was 1.35 billion yuan, compared with 2.36 billion yuan in the same period last year and 3.89 billion yuan in the previous quarter. In 2023, Xpeng Motors’s net loss was 10.38 billion yuan, while in 2022, its net loss was 9.14 billion yuan, showing an expanding trend.

He Xiaopeng, Chairman and CEO of Xpeng Motors, said, "Xpeng Motors has integrated the intelligence, powertrain and vehicle platform into a large intelligent platform, so as to realize the maximum common sharing among all vehicles. Platform-based R&D and scale effect not only reduce the supply chain cost and manufacturing cost, but also greatly improve the efficiency of R&D iteration, thus enabling Tucki to accelerate the goal of reducing costs by 25%.

Want to challenge BYD with smart driving?

Looking forward to the first quarter of 2024, Xpeng Motors expects its car delivery to be between 21,000 and 22,500, an increase of about 15.2% to 23.4% year-on-year; The total revenue will be between 5.8 billion yuan and 6.2 billion yuan, increasing by about 43.8% to 53.7% year-on-year.

Data show that from January to February this year, Xpeng Motors delivered nearly 12,800 new cars. According to the delivery guideline for the first quarter, the delivery volume of Xpeng Motors in March may be less than 10,000 vehicles.

Investors are also cautious about Xpeng Motors’s future sales prospects and profit plans. "In addition to paying attention to the sales prospects in the first quarter of 2024, investors are also interested in the ‘ that Xpeng Motors plans to launch next month; Cheaper ’ The detailed plan of the model sub-brand is full of curiosity. " Qu Ke, an international analyst at CCB, said.

He Xiaopeng revealed in the earnings conference call: "During the 2024 Beijing Auto Show, Xpeng Motors will officially launch a brand-new brand for the level of 100,000 ~ 150,000 yuan. The first model of the brand new brand will be listed and delivered in the third quarter of this year. "

Image source: Every reporter Sun Lei photo (data map)

Gu Hongdi, honorary vice chairman and co-president of Xpeng Motors, said that the new brand will be sold first from the C-end, and then sold in the B-end and other channels a few months after being recognized by consumers. "The new brand model will be successful if it sells more than 10,000 vehicles per month. At present, our production capacity can support this goal." Gu Hongdi said.

It is worth noting that for the market segment of 100,000 ~ 150,000 yuan, new brands such as Wenjie, Ideality and Weilai have not been involved, while traditional brands such as BYD and Geely have not formed the advantage of intelligent driving. Therefore, the industry believes that He Xiaopeng has successfully found the breakthrough point in the cracks — — Play new brands with cost performance, and play traditional brands with smart driving.

National business daily reporter learned that the first model of Xpeng Motors’s new brand will cancel the lidar to reduce the cost of intelligent driving. At the same time, according to He Xiaopeng’s financial report conference call, Xpeng Motors has excellent cost control ability in intelligent driving, and it is expected to achieve the goal of reducing the cost of intelligent driving by 50% in 2024.

However, some people believe that consumers who buy cars in the price range of 150,000 yuan pay more attention to the cost performance, and the ability of intelligent driving has not yet entered the top five decisive factors affecting car purchase. In 2022, Xpeng Motors once put the intelligent driving function in the urban area on the P5 model in Tucki, but the purchase ratio of the actual intelligent driving version was not high.

The number of sales stores will increase to 600 in the third quarter.

In He Xiaopeng’s view, from 2024 to 2027, the elimination of smart electric vehicles officially began. "Xpeng Motors will enter the big product cycle of launching more than 10 new models in the next three years. Together with globalization and upgraded models, the total number of SOP models will reach 30." He Xiaopeng said in the earnings conference call.

When talking about the impact of the intensive release of new products on old products, He Xiaopeng said that the first thing to do after Wang Fengying joined Xpeng Motors at the beginning of last year was to solve this problem. "In order to avoid ‘ Infighting ’ Xpeng Motors will try to avoid the same type of products and there will be fewer car categories. " He Xiaopeng said.

Xpeng Motors’s product planning is regarded as similar to Wang Fengying’s product strategy of "having more children and fighting" when he worked for Great Wall Motor. It is reported that at the beginning of this year, Wang Fengying led a new round of organizational restructuring in Xpeng Motors, which involved product planning. According to industry analysts, Xpeng Motors may sell these models in a way similar to BYD’s sub-network, which is what Wang Fengying is good at.

From the channel point of view, Xpeng Motors is also moving closer to the field that Wang Fengying is good at. It is understood that Xpeng Motors launched the "Jupiter Plan" in July last year, releasing the franchise authorization of dealers and transferring some direct stores in Xpeng Motors to dealers for operation. By December 31st, 2023, there were 500 stores in Xpeng Motors, covering 181 cities.

Image source: Every photo by reporter Sun Tongtong (data map)

He Xiaopeng said in the earnings conference call that Xpeng Motors completed a round of channel upgrade in 2023, eliminated more than 130 stores at the end, and introduced more than 160 dealers through "Jupiter Plan". Most of the new dealer stores have been open since the end of last year. It is estimated that the incubation period will take 3-4 months, which will make a significant contribution to the overall sales from April.

In addition, the reporter learned that since the second quarter of this year, Xpeng Motors has set up a channel inventory for about half a month to speed up terminal delivery. "Xpeng Motors will further expand the sales network coverage and accelerate the channel sinking. It is planned that by the third quarter of 2024, the number of sales stores will increase to 600, and it will continue to expand after the listing of new brands to accelerate sales growth. " He Xiaopeng said.

It is worth mentioning that since Wang Fengying joined Xpeng Motors, He Xiaopeng gave full support and authorization to her work, which made the effect of Xpeng Motors’s adjustment appear initially. However, such achievements are only the beginning. Whether the reform led by Wang Fengying can finally help Xpeng Motors get rid of losses and successfully "land" remains to be answered by time and the market.

Cover Image Source: Every photo by reporter Kong Zesi (data map)

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Israeli festivals

Topic: "Perception of China" in Israel.

  1. RoshHashana The Jewish New Year is the beginning of the year of the Jewish calendar (lunar calendar). It is one of the most important festivals for Jews. During the festival, the whole country has a two-day holiday. In the church, the horn was blown to talk to God, hoping to get God’s blessing. Friends meet to say "ShanaTova". According to tradition, people eat apples dipped in honey during the New Year, which indicates that the new year is sweet and beautiful.


  2. YomKippur Yom Kippur is the tenth day after the Jewish New Year and is an important religious festival. Jews set this festival to confess to God and ask for forgiveness. Judaism stipulates that during Yom Kippur, you should fast for one day and pray and meditate in the church. When people meet in church, they wish each other a good evaluation from God. Yom Kippur ended with the melodious sound of horns in the evening.


  3. Sukkot (Sukkot) This festival is to commemorate the life of living in a hut during the 40-year exile in Sinai after the Jewish ancestor Moses led the Jews out of Egypt. Therefore, the festival is in the harvest season, so it is also called the harvest festival. It is the main feature of every household to build a straw shed during the festival. The festival is celebrated for eight days. During this period, the IDF usually holds tank exhibitions in Tel Aviv’s municipal square.



Israel’s "Tent Festival"


  4. SimhatTorah It usually takes a year for Jews to read Jewish classics. The Simhattorah is designed to celebrate the completion of reading, and the religious atmosphere is strong. This festival is a happy festival, so people (mainly Christians) should sing, dance and eat sweets. In the celebration ceremony, an essential item is to take down the scroll and walk seven times in your hand.


  5. Hanukah Festival is to commemorate the success of Macabies’s uprising against the Greek invaders and the freedom of Jews. Legend has it that during the Jewish temple period, the seven olive oil lamps in the temple kept on burning, but they were eventually broken due to the destruction of the Greek invaders. After the victory of Macabies Uprising, I hope to rekindle the oil lamp. People looked around and found only enough olive oil for one day, but this olive oil was miraculously ordered for eight days until the new olive matured and new oil was added. Since then, Jews have set up festivals to commemorate this day when God helped them. This festival lasts for eight days, with two days off at the beginning and the end. The main celebration ceremony is to light a candle every day. Candlesticks with nine candlesticks are specially designed for this festival. Among them, the higher one in the middle is designed to ignite the other eight. At the beginning of the festival, people eat a special potato cake and then exchange gifts.


  6. Purim means drawing lots. It is said that a wicked official hated a Jew who had offended him and set a date for killing all Jews by drawing lots. A Jewish woman who became a queen executed the wicked official and saved the Jews by playing around. During festivals, theaters usually put on plays about this story. People (mainly children) also wear masks about the characters in the story to attend the party, so some people call it the masquerade festival. At the party, people usually eat a special triangle cookie, which symbolizes the ear or hat of a bad official.


  7. The Passover (Pessah) originated from the Bible Exodus. When Moses led the Jews out of Egypt to the Red Sea, he raised his staff to separate the Red Sea, and the Jews walked out of the Red Sea smoothly, while the chasing Egyptian army was submerged in the sea. The festival is celebrated for eight days, with two days off at the beginning and the end. Before the festival, people should remove all fermented pasta from their homes. During the festival, it is forbidden to sell and eat fermented food, and only a special unleavened pancake called Matsa can be eaten to commemorate the day when Jews could not eat fermented cakes when they left Egypt because of time constraints.



The traditional family feast of Jews during Passover.


  8. Holocaust Remembrance Day (also known as Holocaust Remembrance Day) In order to commemorate the six million Jews killed by the Nazis between 1933 and 1945, the Knesset passed a decree in 1951, establishing the 27th of the Jewish calendar (April in Gregorian calendar) as Holocaust Remembrance Day. During the festival, orthodox Jews all over the world will fast for one day. Every family lights candles and reads the Jewish scripture Kadish. In Israel, an assembly or procession attended by the President, the Prime Minister and other important figures will be held to mourn the victims and celebrate the survival of the Jewish nation. At 10 o’clock in the morning, the national whistle sounded for two minutes, and the people stopped all work and stood in silence for the victims.


  9. IDFMemorialDay This festival is set on the day before Independence Day to commemorate the soldiers of the National Defence Force who have given their lives to protect national security since the War of Liberation. At 8 o’clock the night before the festival, the national whistle sounded for one minute, and the people stood in silence. The National Defence Force also held an official commemorative ceremony at 8: 00 on the same day, attended by the President. At eleven o’clock the next morning, whistle again for two minutes.


  10. IndependentDay was established to commemorate Israel’s independence in 1948. At eight o’clock the night before the festival, the Knesset held a formal celebration ceremony in Mount Herzl, Jerusalem, with the participation of parliamentarians and cabinet members. The ceremony included lighting 12 torches and firing salutes. The main activities on the day of the festival include a parade of the National Defence Forces, an air show, a reception hosted by the President for diplomatic missions and outstanding soldiers, an international Bible contest and an Israel Prize awarding ceremony. In addition, municipal governments also hold entertainment parties and set off fireworks.



Independence Day


  11. Lagba-Omer means the 33rd day after the first day of Passover. According to legend, the Jewish rabbi Akiva organized Jews to recapture Jerusalem from the Romans on this day and lit a bonfire to inform the surrounding villages. Since then, Jews have commemorated the story of Achiwarabi and his recapture of Jerusalem with bonfires.


  12. Jerusalem Day is a festival to commemorate Israel’s unification of Jerusalem in 1967. During festivals, there are usually grand celebrations in Jerusalem. The main celebration ceremony was held in front of the Western Wall at sunset the day before. Before the ceremony began, eighteen candles were lit to commemorate the soldiers who died in the battle to recapture Yecheng, followed by a thanksgiving ceremony. On the day of the festival, mass parades and other celebrations are held.


  13. The forty-ninth day after the first day of Pentecost Passover is the day to commemorate Moses’ acquisition of the Ten Commandments. Therefore, the festival is catching up with the harvest of wheat and fruit, so it is also called the harvest festival. This is a happy festival, people should decorate their homes with flowers, and have a rich holiday meal with milk and cheese the night before the festival. Read the Ten Commandments on the festival day. At present, this festival has basically evolved into a children’s festival.


  14. Tesha b ‘av means the ninth day of the Jewish calendar. According to legend, the Jewish temple was destroyed twice on this day. Jews commemorated this sad day with fasting.

Editor: Wang Yilin

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Will it be "karoshi" for Japanese fighters to double "flying with China military aircraft"?

  CCTV News:The normal activities of Japanese military aircraft in the East China Sea and the South China Sea have caused overreaction in some neighboring countries. The Japanese Air Self-Defense Force fighters have been exhausted because of frequent emergency take-off, which is unbearable not only for people, but also for machines.

  On August 12th and 13th, Japanese military planes flew over the Miyako Strait for two consecutive days, and the Japanese Air Self-Defense Force dispatched fighter planes to respond. Japan’s NHK TV reported on August 15 that the Japanese defense center Onoji Five Code visited Okinawa on the 14th and inspected the Naha base of the Air Self-Defense Force.

Five Codes of Japanese Defense Center Onoji

Five Codes of Japanese Defense Center Onoji

  The Japanese defense center Onoji Five Code said that the Self-Defense Force aircraft was launched 1068 times in 2016, setting a new record. Among them, 803 emergency launches were made to cope with the situation in the southwest airspace.

  Naha base of Japan Air Self-Defense Force undertakes most of the emergency lift-off mission.

Naha military base

Naha military base

diagrammatic presentation

diagrammatic presentation

  In order to cope with the activities of Japanese military aircraft and strengthen the air defense situation in the so-called southwest region, the Japanese Self-Defense Force established the 9th Air Corps on January 31, 2016, expanded the 83rd Air Force of the Air Self-Defense Force originally stationed at Naha base in Okinawa, and moved the 204th Air Force at Baili base in Ibaraki Prefecture and the 304th Air Force at Tsukuba base in Fukuoka Prefecture to Naha base, and also moved the 305th Air Force to Xintianyuan base in Miyazaki Prefecture near Okinawa. At present, the 9 th Air Corps has about 40 F-15 fighters, and has undertaken about half of the emergency launch mission of the entire Air Self-Defense Force.

  Chuanbo Qingming, commander of Naha base of Japan Air Self-Defense Force, said that sometimes there are several emergency liftoffs in one day, and from this point of view, it is true that the number of emergency liftoffs has increased.

Emergency liftoff

Emergency liftoff

  According to reports, the fighters of the Self-Defense Forces in Naha base are not using real missiles during training, but they will be equipped with live ammunition during emergency lift-off. Sometimes the number of emergency liftoffs from Naha base can reach 10 times a day, but because of the high frequency of liftoffs, the number of fighters in Naha base is seriously insufficient.

  The Self-Defense Forces added two F-15s to monitor China military aircraft from the rear.

  At the beginning of this year, the Japanese Defense Ministry also revised the formation of the Air Self-Defense Force for emergency take-off, from the original two Air Self-Defense Force fighters to one Chinese mainland military aircraft, to four to one, and two additional F-15s were added to monitor the Chinese mainland military aircraft from the rear, and to watch for any additional aircraft. This 4:1 "gameplay" has increased the burden on the Japan Air Self-Defense Force. The outside world can’t help but question, will these fighters F-15s "overwork"?

  More importantly, unlike other air self-defense force bases, the airport of Naha base is a military-civilian shared airport with only one runway. With the formation of the 9th Air Corps, the number of F-15s has doubled and the number of emergency take-offs has surged, so Naha Airport is extremely crowded.

  Although the self-defense forces claimed that the frequent take-off of military aircraft did not affect civilian aircraft. However, on July 26th, the nose landing gear indicator light of an F-15 fighter of the Air Self-Defense Force was broken during take-off, leaving many objects suspected of glass fragments on the taxiway, causing a large number of civil airliners to stay. On January 30th, the front wheel of an F-15 fell off during take-off, which made it impossible for Naha Airport to take off and land for nearly two hours. According to the Japan Air Self-Defense Force, the second runway of Naha Airport will be put into use before the end of March 2020, but it is inevitable that civil aircraft will be affected before that.

  Commander of China Air Force: It is a normal demand to go to the distant sea for training. The Sea of Japan is not the Sea of Japan.

  China’s normal navigation and flight activities have always been regarded as a "threat" by Japan. In the 2017 edition of the White Paper on Defense, Japan also played up the threat of China and expressed "concern" about the active activities of China’s navy and air force in the East China Sea and the South China Sea. In response, China Air Force Commander Ma Xiaotian responded on the 10th that training in the open sea is the development demand of China Air Force itself, and I don’t know what the Japanese are worried about.

China Air Force Commander Ma Xiaotian

China Air Force Commander Ma Xiaotian

  China Air Force Commander Ma Xiaotian said, "We are developing our own. What is he worried about?"? Training at sea is also necessary. Our air force can’t just stay on land, but the Sea of Japan doesn’t seem to be too much. What he said is a bit exaggerated. It is not impossible to go to the Sea of Japan in the future, and the Sea of Japan is not the Sea of Japan.