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The first new energy owners to eat crabs silently return to fuel vehicles, and the reasons are revealed

"The last breath of the fuel car is broken", "The swan song of the fuel age", "The fuel car is about to end"…

In today’s public opinion environment, fuel vehicles seem to have been sentenced to "capital punishment", and the undermining of fuel vehicles has long been a mainstream trend in the automotive public opinion field.

For new energy vehicles, the trend of branding, changes in sales, the mutual confrontation between business executives, and the operation of car owners and users’ rice circles are all the focus of public opinion.

According to the Baidu index keyword search trend comparison data, the online traffic popularity of new energy vehicles and trams far exceeds that of fuel vehicles and fuel vehicles. Of course, these all reflect the "silence" of fuel vehicles.

"A joint venture is not a representative of backwardness, it has maturity and stability, and it also has the tenacity to start later." Wen Dali, executive deputy general manager of GAC Toyota, made a public shout at the Guangzhou Auto Show, which is quite worth pondering.

The joint venture "big brothers" who have promoted the development of the automobile industry in the past few decades have also had to use this peculiar way to "confess" to consumers, which can be regarded as a special footnote for the various challenges faced by fuel vehicles.

Is it true that no one supports fuel vehicles anymore? In fact, for a long time to come, the development of the global automobile market will definitely be a parallel between gasoline and electricity, and fuel vehicles are far from being sentenced to death.

The same is true from the data point of view. According to the data released by the 2023 Guangzhou Auto Show, nearly 60% of the cars on display at this auto show are fuel vehicles, which is still the absolute main body. In October this year, among the 308,000 cars sold by Volkswagen in China, new energy accounted for only 8%, and fuel vehicles accounted for 92%.

In fact, users who insist on fuel vehicles may not be active in major online forums, do not operate in circles, and rarely participate in public opinion wars and war of words. They do not seem to have such a strong "sense of existence", but they still use real money to buy cars to "vote" for fuel vehicles and brands, expressing a "silent" support.

During the multi-day visit to the Guangzhou Auto Show, Zhixing Driving Road also found some voices behind the "silent majority", whose stories and choices reflect the development of enterprises and industries.

1. New energy owners returning to fuel vehicles

If young people are more likely to be attracted by new energy vehicles, then Brother Yu, who is in his 40s, is a special case.

Many years ago, when new energy vehicles were still widely questioned and challenged, Brother Yu became one of the early owners. There were two main reasons. He liked to try new technologies and thought that charging was more cost-effective than refueling. However, after a few years, Brother Yu found that he still paid by mistake.

"Now I’m angry when I mention trams." At the Guangzhou Auto Show, when Big Brother Yu and Zhixing Driving Road talked about the topic of new energy vehicles, he seemed quite excited. After a deeper understanding, Zhixing Driving Road also found that his experience has a certain group image representation, which can also bring some inspiration to consumers who are torn between oil cars and trams.

Brother Yu said helplessly, a few days ago on a business trip, came back to find the car can not start, also can not charge, many times with the brand after-sales staff communication, the final conclusion is always not in line with the quality assurance rights and interests, change the battery at your own expense, the price to tens of thousands, and ultimately can only find a third-party auto repair company to try their luck, to see if there can be a low-cost solution.

After experiencing this bad thing, Brother Yu even more believes that many early tram owners were taken advantage of and bought at a high price. The performance and functions of the car are far inferior to the current ones, and many shortcomings are also more obvious. For example, the battery life is more serious. Charging in the city often requires queuing up for empty charging piles, and the cost of charging is not cheap. The overall cost of using a car is not necessarily much cheaper than that of an oil car. More importantly, it is tiring.

In fact, like Brother Yu, car owners who are willing to buy cars for real money in the early stage of the development of new energy vehicles should be well maintained by car companies. But it backfired. After the vehicle battery failed, the brand tried its best to distance itself from the relationship and refused quality assurance. Eventually, the new energy owners like Brother Yu were pushed back into the arms of fuel vehicles.

At the auto show, Brother Yu actually went to the new energy vehicle booth for a stroll. He confessed to Zhixing Driving Road that many sales pitches are still similar today, and car purchase rights look very good.

All kinds of lifelong free, lifelong quality assurance and so on, behind a lot of details and rules are not explained in detail, after a few years really need quality assurance, it is estimated that another way of saying, just like their current tram manufacturers use some reasons to reject quality assurance.

Zhixing Driving Road also found by visiting the new energy vehicle booth that the sales staff often simply inform Sandian of the lifetime quality assurance, but did not mention the specific rules and conditions. We also found through inquiry that there are various rules behind the so-called lifetime quality assurance. If the owner is not careful, he will violate the rules, or lose the rights and interests of lifetime quality assurance because of some easily negligent reasons.

On the other hand, in the eyes of Big Brother, the current fuel vehicles have made great progress in terms of fuel consumption, making up for a competitive shortcoming. After understanding several different brand booths, he found that today’s fuel vehicle brands are developing faster in terms of gasoline-electric hybrid engines. After replacing the hybrid engine with traditional models, the fuel consumption value is directly "cut in half", and the progress is more obvious, which also makes him think that the so-called "electricity saving" advantage of new energy vehicles is not so prominent.

In addition to Big Brother Yu, Zhixing Driving Road interviewed many consumers who still firmly choose fuel vehicles in the fuel vehicle exhibition area. In their opinion, the inconvenience of charging is only secondary, and the risk of car companies going bankrupt and running away is even more important. Behind this are various vehicle function upgrades, after-sales services, maintenance and replacement issues.

Consumers’ concerns in this regard are not biased. Some time ago, the rumors of Weimar’s "bankruptcy" that swiped the screen on the whole network led to a series of chain reactions such as the lack of protection of owners’ rights and interests, the "shutdown" of some car functions, and the collapse of prices in the second-hand market.

The relevant report released by the China Consumers Association in May this year also shows that new energy vehicle companies have closed down and delisted, and it is difficult to continue to provide relevant vehicle maintenance, after-sales maintenance, and original spare parts services. The problem of after-sales insecurity of consumer vehicles is frequent.

Therefore, some consumers have admitted to Zhixing Driving Road that they will still pay more attention to the models and products of mainstream fuel vehicle brands. After all, fuel vehicles have very mature solutions and systems in this regard.

It is understood that when a fuel vehicle company withdraws from the market, the relevant after-sales services will be taken over by other main enterprises of the group or entrusted to qualified third parties. For example, after the withdrawal of GAC Mitsubishi, the relevant services will be handled by GAC Group.

However, there are many original enterprises in the new energy market. Once the enterprise has a problem, it is often a plot of "walking away". The lack of reliable related parties to continue to provide services to car owners is one of the important factors affecting consumer decision-making.

2. Worried about backstabs, etc. Party

Zhixing Driving Road found that all kinds of new energy brands at the Guangzhou Auto Show are showcasing their muscles in new technologies and experiences such as intelligent driving, charging battery life, and intelligent cockpit. There are also many models with a greater sense of technology, product power, and cost performance.

But through interviews with some consumers, we found that some consumers are actually scared away by the rapid replacement of new energy vehicles. Of course, most of them will not battle in the public opinion field, but will silently invest their car purchase budget in fuel vehicle brands.

"New energy vehicles are now being packaged more and more like mobile phones, but buying a car is completely different from buying a mobile phone." At a new energy vehicle booth, Ah Shui, who had just learned about the new model, told Zhixing Driving Road that the new energy vehicles are indeed becoming more and more "cool", but because of this, he does not know when is the right time to start.

In Ah Shui’s opinion, if he decided to buy a new energy vehicle this year, there might be newer, stronger, and more cost-effective models on the market in a few months, and even his own car would launch a facelifted model with additional features and reduced prices. This would not only make it appear that he was backstabbed, but also make the car in the quasi-new car state a little "outdated".

In this regard, Ah Shui also admitted that such problems rarely occur in fuel vehicles, such as Santana, Jetta, Accord, Camry, etc. After years of precipitation, the product power has long been very stable, and the appearance of new and modified models will not affect the experience and mentality of old car owners too much.

He used mobile phone products to make a metaphor, the fuel car is a bit like the iPhone of squeezing toothpaste, the overall difference is not bad, do not have to pursue the latest generation of products. But the new energy vehicle is now a bit like the stage of alternating between functional machines and smart machines, and there may be large product iterations at any time. If you need a car urgently, it is better to be a fuel car first, and it is better to be a new energy vehicle and so on.

In conversations with a number of consumers, Zhixing Driving Road also learned that the maintenance and after-sales system for new energy vehicles needs to be improved, which has also caused many consumers to back down.

For traditional fuel vehicles, daily scratches and collisions can be relatively simple to repair. Whether it is a 4S shop or a third-party auto repair shop, they already have a very mature system, and the price is relatively transparent.

But new energy vehicles are different, involving sensors such as radar, cameras, and chassis battery packs. Even seemingly minor scratches and collisions may damage these expensive components and even lead to changes in battery safety. As mentioned earlier, due to restrictions such as quality assurance agreements, maintenance can only choose official channels, which are not as flexible as fuel vehicles, and will continue to increase the psychological burden of owners.

Zhixing Driving Road found that, in general, the client base that still favors fuel vehicles has a more rational side, and in their opinion, the reliability, practicality, safety and long-tail cost of vehicles are more important.

That is to say, the price war and the so-called "charging is cheaper than refueling" and other selling points cannot convince these consumers to switch to new energy vehicles at present. They are waiting for a more mature opportunity, at least after the replacement no longer has a strong sense of backstabbing, the maintenance and after-sales system is further mature, and the price system of used cars is relatively stable.

3. "Yes, but not many."

When it comes to the topic of fuel vehicles, the brand side, especially the first-line sales who face customers, also has the voice over.

"There is indeed a big impact, and the number of customers I receive is obviously less." Xiao Xin, a salesperson for a Japanese fuel vehicle brand, told Zhixing Driving Road that many of the models displayed by the brand at the Guangzhou Auto Show this year are fuel vehicles, which are indeed not as lively as new energy brands.

Sales staff said that the overall impact is relatively limited, whether it is their own brand or other fuel vehicle brands, have a relatively loyal and large client base.

Although the brand is benchmarking the new energy vehicle market, it has also developed and configured technologies such as L2 smart driving and smart cockpit, but Xiaoxin found that many consumers who come to see the car are not too "cold" about these functions, but still focus on suspension upgrades, chassis design advantages, body robustness, safety, and improved control.

The intelligent driving lane also observed at the relevant fuel vehicle booths that the salesperson was interrupted by the consumer when he took the initiative to show the functional upgrade of the intelligent driving to the consumer, and was instead consulted about the interior space, tire wheelbase, and other information.

Sales staff who have served several new energy and fuel vehicle brands said that in addition to a few new energy vehicle companies that really have full-stack self-research capabilities and are "far ahead", each product has entered a relatively homogeneous stage in terms of function, performance, product power, etc. What is the competition at this time is naturally the hard power of the company itself.

For example, the safety and comfort experience brought by various hardware dimensions of the vehicle; the tonality of the brand, the stability of the pre-sales and after-sales services system, etc., are all areas where fuel vehicle brands have advantages; and the stories of overcharging and high-end intelligent driving told by new energy vehicles are more likely to take a long time to land in the future.

Sales of fuel vehicle brands have generally admitted that some customers have been robbed by new energy vehicle brands, but they still generally have confidence in their own brands and products, and do not express too much concern about future market competition.

This is actually not blind confidence. On the one hand, many new energy brands are still in the loss stage of burning money to develop and improve the system to "sell one at a loss", and there are still great uncertainties in the future. The monthly sales competition seems to be lively, but in fact most of them are far less than the sales data of fuel vehicle brands.

On the other hand, fuel vehicle brands not only have a deep technical heritage and a strong sales network, but also actively seek change and face the competition with new energy vehicle brands.

4. The hard-working elephant turns around

"New energy vehicles are the trend of the future, so the group is also transforming towards electrification, developing technologies, launching new energy sub-brands, and so on." The sales staff of a pure electric sub-brand under a fuel vehicle brand told Zhixing Driving Road that at this year’s Guangzhou Auto Show, the group did not issue the task of releasing new fuel vehicles, but only released a few new energy models. The original fuel models of the subsequent brand will also be gradually transformed into gasoline-electric mixing, plug-in mixing, etc.

The person also said that such as the design of vehicle appearance, interior space, intelligent cockpit, intelligent driving and other functions, these new energy models are equipped with standard elements. In short, "what new energy vehicles should have, we also have it." According to reports, about 40% of the current pure electric vehicle users of the fuel vehicle brand are from the previous conversion of their own fuel vehicle owners.

In the Guangzhou Auto Show, GAC Honda, GAC Toyota, Kia, Jiangqi, Changan Mazda and other mainstream fuel vehicle brands have displayed many new energy-related models such as gasoline-electric hybrid and plug-in hybrid, as well as many electrification The results of transformation, some brands are even reported by the media to cancel the traditional pure fuel version models and fully embrace electrification.

Not only that, but some of the unique selling points of new energy vehicles have also begun to appear in fuel vehicles, such as the new generation of BMW 5 series long wheelbase version exhibited by BMW, which is equipped with a 31-inch rear floating screen, which is nicknamed "big color TV" for rear passengers.

There are also the previously mentioned smart cockpit, L2-assisted driving, embedded door handles, and a more sci-fi and streamlined design language similar to new energy vehicles. It can be observed that many elements of fuel vehicles are aligned with new energy vehicles, or in order to narrow the competitive differences between them.

In this regard, the sales staff of the joint venture fuel vehicle brand said that in response to the user habits and changes in the Chinese market, the brand has indeed been making some corresponding targeted improvements, which are actually rolled up by new energy vehicles. Many configurations and designs that have been recognized by consumers may have some disadvantages in the competition if we do not integrate them in the modification.

So the question is, sales account for the main body and accelerating recovery, the client base coverage is still broad, car companies are also working hard to transform and change, why are fuel vehicles still being sung down and losing the voice of public opinion?

In the exchange with many consumers at the Guangzhou Auto Show, Zhixing Driving Road found one of the most important reasons, that is, the social thinking, user thinking and Internet thinking of new energy brands are far ahead, occupying the network of natives has the voice over.

Some new energy vehicle owners told Zhixing Driving Road that the new energy vehicle brand has done a good job in building an online and offline car owner community, which is an experience that has not been experienced before when driving a fuel vehicle.

The offline activities of new energy vehicles, online community interaction, and social interaction have gradually cultivated the owner’s sense of brand belonging. If there is any problem, they will give feedback through online social interaction, and they will also go to the Internet as tap water to help the brand promote and so on.

Obviously, when a large number of car owners are developed into such online social and interactive habits, the online popularity of new energy brands will naturally increase.

From another perspective, this is precisely what fuel vehicle brands can learn from and make up for. If fuel vehicles can break the "silent" label and gradually become active in various platforms, just like new energy vehicle brands, they can truly return to the center of the stage and return to the "C position" in the market.

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Ma Shanglong | Materializing Chinese hegemony, wealth, and homesickness in the age

Original, Ma Shanglong, Shanghai Xiaolong Lane

Women love tianjiao, men like to dominate. When Santana couldn’t afford it, men made their dream a Rolls-Royce – the Rolls-Royce of the moped drove to Shanghai. Baofu’s advertisement is "Rolls-Royce of the moped".

** the most powerful thing is to reduce the 50cc light ride to 49cc, no longer belongs to the motorcycle series, and can ride without a driver’s license. The flood of mopeds and ** also began

Piaggio should be translated as "Piaggio", but "Baofu" seems to be more domineering. It is not particularly exaggerated to call it the Rolls-Royce of the scooter. When Baofu first entered the Shanghai market, it was only sold in overseas Chinese stores, not only for money, but also for overseas Chinese exchange coupons. Driving on the road, compared to the "one-pull" permanent scooter, Baofu was very angry. At that time, there was no concept of private car buying.

The Chinese are really good at taking advantage of loopholes. The moped is a concept that only China has. Bawu belongs to the moped in Italy, which is the "light ride" in the Chinese concept. Its power is 50cc, not 250cc or more of motorcycles. Although it is a moped, it still belongs to the category of motorcycles and has a government-stipulated light ride driver’s license. The most powerful thing about the Chinese is that they downgraded the 50cc moped to 49cc, which no longer belongs to the motorcycle series. You can ride without a motorcycle driver’s license. Later, the flood of mopeds in Shanghai started with 49cc, what Thomson, Firebird, Jialing… Later, the all-powerful traffic police brigade disappeared like this. Why? You know.

At that time, more than 10,000 yuan a Baofu, now it seems that it can be compared with the car around 200,000?

The real "materialization era" of the Chinese people began in the 1990s.

Before, especially until the 1980s, the Chinese mainland had been in the "age of dematerialization." A person who was named a model worker was rewarded with a certificate on the wall, at most an enamel cup and a notebook, and society was very poor in material goods – a typical dematerialized society.

After the 1980s, society used material things as a standard and weighing instrument to transform into spiritual life. Giving high rewards to advanced workers is a materialized reward, donations to help the poor and disaster relief, and materialized goodwill; a diamond ring "passed down forever" at a wedding is a materialized love. Material has shown an unprecedented role in any aspect of society – the age of materialization has arrived.

The whole people are doing business, the overnight wealth of stock subscription certificates, the sudden emergence of "Yang Million" and other social coordinates, and the desire of the Chinese to get rich can be said to be "suddenly like a spring breeze, thousands of trees and pear blossoms".

Diamonds last forever, one will last forever, provided that there is money, there must be enough money — the core value of the materialized era

In 1994, there was an advertisement for making a fortune that went with public opinion: "Hengyuanxiang, sheep make a fortune". It’s really funny in the new year. Shanghainese people prefer to read it as "making a foreign fortune". Making a foreign fortune is the ability of Shanghainese in the old days, making money from foreigners, and it is also a true record of going to Japan to study in Australia in those years to really make a foreign fortune.

1994 was not the Year of the Sheep in the lunar calendar. Apparently, Hengyuanxiang was excited about his "Sheep Fa Cai" advertising ideas, but he couldn’t wait for the next round of the Year of the Sheep to arrive in 2003. So in the year of brainstorming, he took it out and shared it with people, singing loudly: Hengyuanxiang, Sheep Fa Cai. I remember that the TV station also did advertisements one after another on each channel. It was much more cultured than the current Granny Zhang sea cucumber and decoration advertisements, like a child’s voice reciting the "Three Character Classic": Hengyuanxiang, Sheep Fa Cai. "Sheep Fa Cai" is an octave high with an exclamation mark.

The dream of making a fortune is the true Chinese dream of the Chinese people

But maybe Chinese people still like to "make a fortune in silence". A few days after the sheep made a fortune, the TV advertisement was changed: Hengyuanxiang, sheep, sheep! Still like a child’s voice reciting the "Three Character Classic", still "sheep, sheep" is an octave high with an exclamation mark.

The 1999 Hengyuanxiang calendar card I saw is still "Sheep Fa Cai". I believe that this is no longer Hengyuanxiang’s social advertisement, because the calendar card has long been out of the enthusiasm of Shanghai people every year, and may just be a small gift from Hengyuanxiang’s sales channels.

The unintended spin-off of "Beijingers in New York", Kong Fu’s wine, is homesick

Also in 1995. The 1990s was the most memorable and memorable decade in many Chinese people’s lives.

The materialized era brought material things, people would be materialized, and things would also be humanized. "The wine of the Confucius Mansion makes people homesick" is the most successful integration of materialization and humanization.

The separation of family ties among the Chinese people was the most prominent syndrome of the 1990s. A large number of foreign people who cut the queue made a fortune, but at the expense of family ties and even the breakdown of marriages and families; there is a more turbulent wave that has already hit, that is, the wave of migrant workers that has not yet calmed down.

"Homesickness" became the voice of the times for the first time, and that bottle of wine took advantage of the opportunity to imitate Dukang and relieve sorrow.

From the educated youth going to the mountains and going to the countryside in the 1960s, to the foreign queue jumping in the 1990s, to the emerging migrant workers, homesickness has become the theme of social and people’s livelihood in China for half a century

The endorsement of this advertisement is Wang Ji, and the background song of this advertisement is Sun Nan’s "I Pursue You for Thousands of Miles". Before that, in 1993, the TV drama "Beijingers in New York" was a big success, Wang Ji was the star, and "I Pursue You for Thousands of Miles" was the theme song – it can be said that the full value of Kong Fu’s wine is almost this advertisement, which is such a eight-word sentence: Kong Fu’s wine makes people homesick.

Family love, in the materialized era, has become a social public issue, and a bottle of wine is the first to be handed in in this public issue examination room.

This article is the third of "The Three View Curve of Shanghai Street Advertising in Forty Years"; one of the two is the first two official accounts "Jinsky blinked out the desire of Chinese women" and "The leader of the Celebrity Gate, the new wife, the girl in red, how to rival her wearing Tianjiao".

Thank you to many friends for leaving messages on my last official account, giving their impressive advertising slogans, and I also enjoyed it.

(The photos in this article are all selected from the Internet, and I would like to express my gratitude to the photographer and editor of the original photos.)

Ma Shanglong

Member of the Chinese Writers Association, director of the Shanghai Writers Association, deputy director of the professional creation committee of prose reportage; editor

Deputy Director of the Shanghai Municipal Committee Publishing and Media Committee

Chairperson of Mingfu Library, Huangpu District, Shanghai

Consultant of Shanghai Pingtan Troupe Art Committee

Ma Shanglong Director of Haipai Culture Studio

The works are mainly divided into three series, namely the essay series such as "Humor Should Laugh at Me" and "Students with Celebrities", the Shanghai series such as "Made in Shanghai", "Why Shanghai" and "Shanghai Women", and the essay series such as "Roll Sign Language" and "Some Meaning You Never Understand".

The new book published in 2019 is "Shanghai Road Numbers".

Several books published in recent years are available online, at publishers and in physical bookstores.

The original title: "Ma Shanglong | Materializing Chinese Hegemony, Wealth, and Homesickness in the Age"

Read the original text

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The first batch of M5 Smart Driving Edition was delivered, and Huawei was empowered to innovate "acceleration"

# Q: The first batch of M5 Smart Driving Edition delivered in China # 2023 Guangdong-Hong Kong-Macao Greater Bay Area International Automobile Expo and New Energy Automobile Expo was held in Shenzhen Convention and Exhibition Center from June 16th to 24th. On the first day of the Expo, the first delivery of the M5 Smart Drive Edition of AITO was successfully completed.

The M5 series intelligent driving version made its debut at the press conference in April this year. At the same time, it was equipped with Huawei ADS 2.0 advanced intelligent driving system and HarmonyOS Intelligent Cockpit 3.0. According to reports, this car is the first to realize the intelligent driving function without relying on high-precision maps, which expands the application scope of intelligent driving and makes driving safer and easier.

At the first delivery ceremony, the first owners of the M5 Smart Driving Edition, on behalf of @ Feifei’s car COOL, shared their personal experience of driving and their understanding of intelligence. At the same time, at the meeting, Yu Chengdong, managing director of Huawei, CEO of BG, and CEO of BU, a smart car solution, said that the first delivery of the M5 version of Zhijie will help more users enjoy the bonus brought by smart cars.

Not long ago, AITO asked the community to announce the completion of the official production of the 100,000 th vehicle, which lasted for 15 months and stood out among a number of new energy brands, becoming the fastest new energy vehicle brand in the industry to reach 100,000 vehicles.

For the brand of new energy vehicles, the first 100,000 vehicles are of great significance, which means that the enterprise has the ability to systematize. Once it reaches 100,000 vehicles, it is equal to the "line of life and death" that it has crossed. The completion of the first 100,000 new energy brands is a leap from "0 to 1", which opens up the market and builds the brand’s own value system. Not only that, the figure of 100,000 vehicles also represents the possibility of profit.

Earlier, Xu Haidong, deputy chief engineer of China Automobile Association, said in an interview that with the rapid growth of the new energy vehicle market, cakes are getting bigger and bigger, and related car companies can reach sales of 100,000 vehicles or more, which may make a profit. In March 2022, the pure electric versions of the M5, M7 and M5 were delivered one after another, and the cumulative sales volume of AITO vehicles in 2022 was nearly 80,000.

In addition, AITO’s brand has been recognized in the industry evaluation and consumer reputation. According to the data, the net recommended value (NPS) of the M5 car owners is as high as 86.4%. In the "Report on the Quality of New Passenger Cars in 2022", AITO ranked first in the quality ranking of new energy brands, far exceeding the industry average.

Behind the delivery volume and word of mouth, what needs to be guaranteed is the production capacity. Yu Chengdong said at the ceremony of asking about the 100,000 vehicles off the assembly line, "Celestial already has two factories, and now the third factory is under construction, which has a large enough production capacity. At present, the sales volume is not high enough because the new car (Wujie M5 Smart Driving Edition) will be delivered to consumers in the middle and late June, and we need time to complete the process of sales growth. "

The cooperation between Cyrus and Huawei began in 2021. At that time, Yu Chengdong was appointed as CEO of Huawei BU, and he took the lead in choosing the "intelligent selection mode". As Yu Chengdong later said at the automobile 100-member conference, Huawei BG has more than ten years’ experience in user experience design, product design, industrial design, brand marketing and channel retailing, which can help car companies make their cars competitive together.

The performance of the media just proves that this statement is true. In the time since Yu Chengdong took office, Huawei and Cyrus have launched four AITO series vehicles, namely, the extended-range version of the five-seat SUV, the six-seat SUV, the pure electric version of the M5, and the full-size SUV, the M9, which will be launched in the fourth quarter. After it was released in March 2022, M5 became the sales leader among the new forces at that time.

The automobile industry has formed a consensus that new energy is electrified in the first half and intelligent in the second half. The technical advantages provided by Huawei have helped the products in the world win the front seats in the second half competition.

Specific to the technology, the "double intelligent ceiling" of the M5 can be summarized, one is the HarmonyOS intelligent cockpit 3.0, and the other is the ADS 2.0 system equipped with the M5 intelligent driving version.

HarmonyOS cockpit has been recognized as "smart car ceiling" by the industry. With the maturity and integrity of HarmonyOS’s ecosystem, HarmonyOS Cockpit allows cars, mobile phones, tablets, laptops and other electronic products, and even smart homes and other equipment to be connected to the same technological ecosystem. The HarmonyOS cockpit of Wujie M5 Intelligent Driving Edition can also realize all-round automatic adjustment of seat position, HUD height and rearview mirror position.

It is understood that Huawei ADS2.0 system does not rely on high-definition maps, and can reduce traffic accidents caused by inattention and complex road conditions by 90%. In terms of actual driving experience, Yu Chengdong personally drove the ADS 2.0 version in Shanghai the day before the press conference, carried out a test drive across several districts, and ran all morning on elevated roads, tunnels and roads with mixed people and vehicles. He told us that even if we didn’t run the road during the test, we didn’t need someone to take over the steering wheel, and we achieved zero take-over in the whole process.

For smart driving, Huawei wants to go further. Huawei plans to land intelligent driving assistance in at least 15 cities in the third quarter of this year without relying on high-precision maps, and land in 45 cities in the fourth quarter.

How do the results of intelligent selection mode reach users? Using its huge retail channels, Huawei has built a sales network of cars in just a few months, so that new products can reach users faster.

According to media reports, the sales channels of the world are usually divided into three types: the flagship store operated by Huawei, the smart life museum or authorized experience store led by dealers, and the AITO authorized user center led by Cyrus. At present, the user center and experience center of AITO has covered 230 cities, with more than 1,000. And the AITO user center is still being upgraded one after another, and more than 178 companies have taken the lead in completing the image upgrade.

The dual advantages of technology and channels make AITO become the best-performing brand in Cyrus Group. Judging from the 2022 financial report of Sailis, the revenue of new energy automobile business, as the core growth engine of Sailis, reached 24.934 billion yuan, a year-on-year increase of 482.8%. The cumulative production and sales of Sailisi new energy vehicles were 139,100 vehicles and 135,100 vehicles, with year-on-year growth rates of 233.64% and 225.90% respectively. According to the data, the sales volume of the consulting industry accounts for 60% of the sales volume of Celestial new energy vehicles. It can be said that the consulting industry is the main force driving the performance growth of Celestial new energy vehicles.

There is no reference for the intelligent selection model. Judging from the current delivery data and market performance of the car, this is a road that can lead to the future. As for what kind of future? Zhang Xinghai, the chairman of Celestial Group, once proposed that Celestial should be a Chinese-style new energy automobile head enterprise when the 100,000 th car rolled off the assembly line, and AITO would build another 5 million market in 10 years.

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79,800 yuan! The price of BYD Qin PLUS will fall below 80,000 yuan.

On February 16th, IT House quoted sources as saying that BYD Qin PLUS and destroyer 05 were about to launch a new model with "Glory Edition", and the official guide price dropped to 79,800 yuan.

In the same period of last year, when BYD Qin PLUS DM-i went public, it launched a "Champion Edition" model of 99,800 yuan, and the price of DM-i model dropped to less than 100,000 for the first time, accelerating the same price of oil and electricity. After several rounds of price reduction, the price of Qin PLUS DM-i fell below 90,000 yuan for the first time at the end of last year, which was 89,800 yuan.

It should be noted that price is only one of BYD’s competitive means. Facing 2024, BYD will usher in a wave of intelligent upgrading of its models, and more than 10 intelligent new cars will be launched during the year.

Intelligence has also become the focus of BYD’s product upgrade in 2024. Wang Chuanfu, chairman of BYD, said that in the future, 100 billion yuan will be invested in the field of intelligence to realize the selection of high-level intelligent driving systems in models with a price of more than 200,000 yuan, and high-level intelligent driving systems will be standard in models with a price of more than 300,000 yuan.

A few days ago, Zhao Changjiang, general manager of BYD’s Tengshi brand sales division, issued a document saying, "Go back to the network reply on the other side half a month ago! Say that you are an auto software company, as if we are not or weak! I’m telling you, we’re strong now! In 2024, you will encounter serious challenges of intelligent assisted driving systems and models. For example, Tengshi N7 will change the market structure and beat Y models! "

(Proofreading/Deng Qiuxian)

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Fierce than a raptor! What do you think of the pre-sale of 126,800 pickup trucks for the Great Wall Gun?

Which one do you think of when you mention high-end pickup trucks? Toyota Road, Ford Raptor? I promise, if you pay attention to its release on August 18th, there will definitely be only one answer to this question in the future: Great Wall Cannons and Pickups. Speaking of the Great Wall Cannon pickup truck, it is much more "genuine" than those high-priced pickup trucks. What knocked on the blackboard was that at the press conference, Great Wall Motor not only released the new brand of Great Wall Cannon, but also officially opened the pre-sale of the Great Wall Cannon pickup truck, with the price range of 126,800-159,800. For this reason, domestic pickup fans are all boiling!

In fact, since the first appearance of the Great Wall Gun, many people have been curious about why this brand was named after "Gun". On the battlefield, "cannon" is a powerful weapon, and "cannon" has naturally become synonymous with strength and energy in everyone’s cognition. Named after "Cannon", it also reflects the strength and determination of Great Wall pickup truck to enter the international market once in generate.

Release a brand-new logo

At this brand launch site, Great Wall Gun also released a brand new logo. This logo evolved from the letter "P", which has the triple meanings of "POWER strength and strength", "PK challenge and innovation" and "PERFECT perfection and extreme life", and seamlessly matches the connotation of freedom, fearless challenge and pursuit of perfection of the Great Wall Gun.

The Great Wall pickup truck has always been praised as "national pride", and this time the Great Wall Gun has set its sights on the global market while basing itself on the domestic market. In other words, the Great Wall Gun will face the international mainstream pickup truck brands such as Toyota and Ford on the international stage. To this end, the Great Wall Gun has also determined the "1-2-3" global development strategy, that is, to maintain the absolute first domestic and export sales; By 2020, the annual sales will exceed 200,000; In 2025, the cumulative global sales exceeded 3 million.

Create the strongest ecological circle of pickup culture

The release of the pickup truck for the Great Wall Gun also officially opened the "one gun and three rings" plan of the Great Wall Gun. In the future, the Great Wall Gun will focus on users and create a full-scene pickup truck life around three dimensions: super products, super services and super experiences. To this end, at the press conference, the Great Wall Gun also established the "Great Wall Gun Alliance" in conjunction with outdoor clubs, modified brands, sports brands and public welfare organizations.

In the future, members of the Great Wall Gun Alliance will realize the open sharing of marketing promotion, peripheral products, space and user circles, and gather various forces to make pickup trucks popular and become a culture. With connotation and ambition, it is the most appropriate summary of the Great Wall Gun brand. The connotation of a brand often needs to be based on the quality of the product in order to become a super brand with connotation, ambition and strength.

BMW 8AT gearbox with the same model

As for the specific strength foundation of the Great Wall Gun, we might as well take a look at the newly released Great Wall brand passenger pickup truck. In terms of basic hardware configuration, the pickup truck for the Great Wall Gun is equipped with ZF 8AT gearbox and 2.0T gasoline engine of the same model as BMW. It is worth noting that this 2.0T engine is independently developed by Great Wall, with 4 cylinders in line, with a maximum power of 140kW, a maximum torque of 360N·m and a maximum torque and speed range of 1800-3600r/min, which meets the national emission standard of 6 B..

At the same time, this engine is also equipped with 350bar fuel injection system, double balance shaft, timing mute system, intake/exhaust VVT, etc. The stability, NVH characteristics, power and environmental protection of the engine have been greatly upgraded. Motorists who are familiar with Great Wall Motor should know that the Great Wall auto start is located in pickup trucks, but it also plays an important role in the SUV market. At the moment when the high-end process of pickup trucks is highlighted, the Great Wall has also made full use of its advantages in SUV and made full preparations for the interior of pickup trucks.

The cab of the pickup truck used for the Great Wall Gun comes standard with a six-way main driver’s electrically adjustable seat. The seat has its own electric heating function and is equipped with dual-temperature automatic air conditioning. More than 100 partitions/sound absorption treatments and multi-link rear suspension applications are set in the car, which greatly improves the driving comfort. In addition, the pickup truck for the Great Wall Gun is also equipped with TOD intelligent four-wheel drive, high-strength cage body of the whole vehicle, ESP with the latest generation Bosch 9.3 version, equipped with 360 look around, reversing image, parallel assistance, intelligent forward looking, 12 radar probe and so on.

This car also adopts a brand-new car networking technology, which can realize functions including intelligent voice control and intelligent dynamic information service. It is equipped with L2-level automatic driving technology, matching ACC adaptive cruise, lane keeping, intelligent driving assistance and other functions, and can realize assisted driving, environmental awareness, planning and decision-making and other functions.

Oh, yes! Another point is to inform you that the Great Wall Gun is built on the new P71 platform of Great Wall Motor, which is safer, more comfortable, lighter and more extensible. It can also derive more than 100 models with different sizes, different power and different driving forms, such as commercial pickups and off-road pickups. It can be said that the birth of the Great Wall Gun means that Great Wall Motor is accelerating the globalization process in an all-round way, opening the era of pickup trucks and making pickup trucks the mainstream cars!

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Buy a car and enjoy benefits! AITO asks M5 EV pure electric version for a new trip.

Looking at the current new energy vehicle market, the development momentum is rapid, and the production and sales volume have hit record highs. According to the data released by the Ministry of Industry and Information Technology, in 2022, the production and sales of new energy vehicles in China were 7.058 million and 6.887 million respectively, increasing by 96.9% and 93.4% simultaneously, ranking first in the world for eight consecutive years. From the data point of view, the development momentum of new energy vehicles in China is very strong, in which the domestic market sales of self-owned brand new energy passenger cars accounted for 79.9%.

Among them, the Sailisi AITO brand has become a dark horse in the new energy market in 2022, and its brand sales in the first year exceeded 75,000 units, surpassing the total sales of "Wei Xiaoli" in the same period, and its product strength was widely recognized by the market. As the latest product of Sailis AITO Jiejie series, AITO Jiejie M5 EV pure electric version brings users a new travel experience with extreme intelligence, super control and luxury and comfort, and becomes the first choice for pure electric travel.

Wisdom can replenish energyplan Fearless of mileage anxiety

For pure electric vehicles, cruising range is the core issue that users pay attention to. AITO asks the M5 EV pure electric version to be very competitive in the same class. In the fully charged state, AITO’s M5 EV pure electric version can realize CLTC cruising range of 620km and daily commuting. If you commute for 30 km, you can charge it once every half a month, which is not only low in car cost, but also very worry-free. In addition, AITO’s M5 EV pure electric version is compatible with 97% public charging piles on the market, and it is convenient to replenish energy. It is worth mentioning that users can also know the range of the current mileage through the "poached egg map" to get a good idea of the remaining cruising range. The car will also give a low battery warning through "Xiaoyi" and recommend nearby charging piles. In addition, the M5 EV pure electric version of AITO also adopts the super power-saving mode pioneered by the industry, which can increase the emergency mileage after being turned on with one button.

All-aluminum chassis energizeExtreme sense of control

For all kinds of complicated road conditions, the pure electric version of the M5 EV can AITO be handy. Empowered by DATS dynamic adaptive torque system jointly developed by Celestial Automobile and Huawei, the ride comfort and driving comfort of the pure electric version of AITO Wujie M5 EV have been greatly improved, and it is very stable to drive. Not only that, the pure electric version of AITO M5 EV adopts all-aluminum chassis, which makes the performance of the whole vehicle more stable. The front double wishbone and rear H-arm multi-link independent suspension, which complement each other with the chassis, can keep the body in a calm posture under different driving conditions, so that every departure can be handled calmly.

HarmonyOS threeIntelligent cockpit Bring the ultimateSmart travel

With the wave of intelligence, the convenient operation experience brought by intelligence can capture the hearts of consumers. At this point, AITO is well versed in it. AITO asks the M5 EV pure electric version equipped with the brand-new HarmonyOS 3 intelligent cockpit is a typical representative of intelligent and networked new energy vehicles. It breaks through the three major pain points of "less application, slow upgrade and poor experience" of traditional car machines. With the support of distributed technology of HarmonyOS, it opens up the boundary of full scene and multi-intelligent devices, and realizes the integration and sharing of mobile phone ecology and car machine ecology.

On the whole, AITO’s M5 EV pure electric version is a model with many advantages. Whether in battery life, maneuverability or intelligent configuration, it has industry-leading performance to meet users’ high-quality travel needs.

New year courtesy SeresLet new and old users

Excellent product strength makes AITO’s products "sell like hot cakes when they are launched", and during the New Year, Cyrus warmly gives back to new and old users. On January 13th, the official account of Sailis AITO released a message saying: For the car owners who had picked up their cars before 8: 30 on January 13th, 2023, a New Year Thanksgiving feedback activity was launched, and the first car owner of the M5 EV pure electric system and the M7 comfort version and luxury version was asked to extend the vehicle warranty to 8 years/160,000 kilometers and give 120,000 AITO points, with the maximum value of rights and interests of 35,000 yuan; The first owner of the M7 flagship edition of Wenjie extended the vehicle warranty to 8 years/160,000 kilometers; The owners of all M5 cars in Wenjie give a 2-year basic maintenance.

In addition, some models of AITO series released new prices for the New Year. Among them, the starting price of the standard version of the Wujie M5 EV pure electric rear drive is 259,800 yuan, and the starting price of the performance version of the Wujie M5 EV pure electric four-wheel drive is 289,800 yuan; The starting price of the comfort version of Wenjie M7 is 289,800 yuan, and the starting price of the luxury version of Wenjie M7 is 309,800 yuan.

It coincides with the Spring Festival holiday. I went to the store with my family to see the pure electric version of the M5 EV. This car is impeccable in terms of cruising range, cockpit comfort and handling. Compared with Tesla and Wei Xiaoli, it is much better. In addition, in the context of rising global raw materials, AITO has been able to adjust the price greatly and fully protect the rights and interests of old car owners. It can be said that AITO series not only keeps ahead of its peers in product quality, but also excels in quality-price ratio and service.

Compared with other new forces’ behavior of increasing prices in the beginning of the year, Sailis AITO asked the world to take the user as the center, give warm feedback, give real money to new and old users, and make a big move with a maximum discount of 30,000, plus leapfrog product expression, which makes many competing products somewhat "unable to sit still"!

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Why is online celebrity’s being an actor frequently controversial? Changing careers is "not that simple"

Video screenshot: In the TV series "Story of Yanxi Palace", Zhang Tianyun (left) in online celebrity, Tik Tok was called by netizens as different from that in the short video.

  Video screenshot: In the TV series Story of Yanxi Palace, Zhang Tianyun (left) in online celebrity, Tik Tok is accused of being different from the short video.

  BEIJING, July 31 (Yuan Xiuyue) Recently, Yu Zheng’s new drama "Story of Yanxi Palace" was on fire. Seeing the rise, many people even turned up the "Draft of the History of Qing Dynasty" to discuss what the Empress Fucha and your concubine were like in history. Outside the play, a maid-in-waiting with few scenes has caused a lot of controversy.

  This maid-in-waiting is called Pearl, and the actor who plays her is called Zhang Tianyun, and she is also a present of Tik Tok online celebrity @ XiaoXiao. The reporter saw on Tik Tok that she has nearly three million fans. In the short video, she is sweet or cute, and the short video of "Husband, Husband, What?" once made her popular on the Internet.

  However, many people say that in the TV series, she seems to be different from the short video, and it looks "very ordinary" compared with the heroine. Some netizens joked that they suddenly admired Tik Tok’s filter. Some netizens wrote with emotion that there really is an insurmountable gap between online celebrity and the real actors. The topic that online red face and movie face are two kinds of faces was once popular in Weibo.

Video screenshot: Zhang Tianyun or online celebrity, Tik Tok

  Online celebrity turned to be an actor and "overturned" a lot.

  Internet has an indelible "grassroots" attribute since its birth, which gives ordinary people the opportunity to express themselves. From blogs and Weibo to live broadcasts and short videos, in the media changes, online celebrity characters also appeared one after another, such as Sister Furong and Sister Feng in the early days, Huang Cancan, the flower of Wuda University, Royi, Zhang Xinyuan and so on.

  When online celebrity has accumulated a certain fame, many people will choose to change careers as actors. However, it is not easy to switch from flat and short video to TV screen, and many people "roll over" in the process.

  In 2013, Huang Cancan became popular on the Internet with a group of pure photos under cherry blossoms, and was called "the campus flower of Wuhan University" by netizens, and then officially entered the entertainment circle. In 2015, he starred in the movie "Summer of Bubbles". However, the box office of the movie is generally not mentioned, and the Douban score is only 2.6 points.

Webpage screenshot

  Some netizens commented sharply, "Huang Cancan’s performance in his works has repeatedly proved that online celebrity is not only a bad actor, but also a factor that brings box office".

  The same example is Royi. She became popular because of a set of retro photos on Douban, and was called a new generation of national goddess. However, when I was a guest in Everyday Up in 2014, it caused a lot of controversy because of the big difference between the dynamics and photos.

  Later, she also appeared in many TV series, such as The Wonderland of Cocoon Town, The Half Demon City, The Biography of Chu Qiao, but the response was average.

  For Zhang Xinyuan, who turned actress, some netizens said that her biggest memory might be her white face and bright red lips.

Video screenshot: Royi plays Laner in Chu Qiao Biography.

  Why is online celebrity frequently diss by netizens?

  Online celebrity can’t leave the Internet? In the face of controversy, Zhang Tianyun also responded in Weibo, "I am wronged, I just opened a beauty and filter, I am afraid to turn these off, and everyone will take them off." She also said that her waist is not so thin, and drinking cold water makes her flesh grow.

  Different from the doubts on the Internet, in the comment area, many netizens are aggrieved by it. "I think it’s ok, not as bad as everyone said, and it has a lot to do with makeup."

  Some netizens also said that everyone was too harsh on online celebrity. "I think it’s pretty good. Being on TV would have magnified the small shortcomings, and it’s pretty good to put people in the pile."

  Some people look at the problem from the opposite side, saying that these images of online celebrity in the play are really good. On the contrary, it is terrible for some people to see talents with "they are online celebrity" colored glasses.

"Hot Blood Changan" poster, in which Zhang Xinyuan plays the role of Sun Siniang.

  Why diss online celebrity frequently disowned by netizens, just because he wears "colored glasses"? From the writing age, the graphic age to the video age, online celebrity always combines controversy and enthusiasm, which is closely related to netizens’ psychology of appreciating ugliness, aesthetics, entertainment, stimulation, voyeurism and spectator.

  In addition, online celebrity has a low threshold, mixed fish and dragons, showing off wealth, money worship, cheating, vulgarity and other negative news emerge one after another, and many online celebrity will be pulled out of a pile of black history when he just became famous, and the word online celebrity has gradually taken on a lot of derogatory meanings.

  Today, it is usually a bad description to say that a person is a "net red face". Because this may mean that this face has been decorated too much, including plastic surgery, retouching, filter beauty and so on.

  Netizens’ aversion to "net red face" is more of a resistance to a homogeneous aesthetic. Uniform pointed chin, European-style double eyelids, full forehead, and prominent risorius are fresh once, and they see a lot every day. No wonder netizens are joking. Seeing online celebrity’s photo is "lianliankan".

Video screenshot: Chun Xia won the Best Actress Award for her performance in the movie "Walking in the Snow Xun Mei".

  The difference between online celebrity and the actor is not only in the face.

  Why are "net red face" and "movie face" two kinds of faces? In fact, this is different from their presentation media. Generally speaking, the "net red face" emphasizes plane effect, and its presentation terminal is mostly a small screen of mobile phone. With the help of filters and beauty, people’s faces will look more beautiful.

  In the film and television drama, the high-definition professional lens is used for shooting, and the display terminal is a wide-screen TV, so the defects of the human face are obvious.

  Take off the "colored glasses". To be fair, for online celebrity, the criticism of appearance is only the first step. Unlike receiving praise in a small circle, online celebrity has to face more stringent requirements from the audience and a highly competitive entertainment circle if he wants to become an actor.

  The difference between online celebrity and an actor is not only in the face, but strictly speaking, they are completely different industries and industrial systems. Actors who are trained in a regular class have to go through several years of study and training, and those who are not trained in a regular class have to be honed in the crew. Actors can eat only by their faces, but they can only eat for a while. To go on for a long time, they must have excellent strength.

Video screenshot: Yuxi Zhang starred in the online drama "Dear, Princess Disease"

  And online celebrity really can’t be a good actor? In fact, there are also successful transformations. For example, in the spring and summer, she was also a little online celebrity of Douban at first, and she played several TV dramas intermittently. Later, she won the Best Actress Award in the Academy Award for her wonderful performance in the movie "Walking through the Snow in Xun Mei".

  Another example is Chen Douling, who once became popular on the Internet as the beauty queen of China Southern Airlines. She entered the entertainment circle for filming Left Ear, and then made many works. The dancer she played in "Worry-Free Grocery Store" also broke the previous pure single image.

  Online celebrity may not be "disillusioned" when he arrives on the screen. online celebrity Yuxi Zhang turned to be an actor, which caused a lot of controversy, but instead made a lot of money with the online drama "Dear, Princess Disease".

  There is never a shortage of people in the film and television industry. Let’s not say that if you really want to change careers as an actor, you must have the basic cultivation as an actor. You must have one talent, appearance, acting, hard work and luck.

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Mileage anxiety It doesn’t exist! Ask M5 to accompany you on your way home in the Spring Festival.

  With the approaching of the Spring Festival in the Year of the Loong, people are more and more eager to go home. Air tickets are too expensive, and high-speed trains can’t get tickets. Many people choose to go home by car. Traveling in winter, choosing a new energy vehicle with long battery life and high performance has become the key to a long journey. With excellent endurance and strong power, the M5 can easily cope with all kinds of road conditions, and is undoubtedly the ideal partner for young people to return home in winter.

  1400+km long battery life, bid farewell to the anxiety of replenishing energy.

  Endurance has always been one of the most worrying issues for new energy users, not to mention traveling in winter. But for M5, there is no need to have these concerns. In the case of full fuel and electricity, the four-wheel drive version CLTC of the M5 intelligent driving version has a battery life of up to 1265km, and the rear-wheel drive version has reached an astonishing 1425km. Whether it’s a long journey across the north and south or a short trip in the suburbs, the M5 can meet your needs. Even if you return home across provinces, the long cruising range greatly reduces the number of times of recharging, which makes users easily get rid of the anxiety of endurance and makes your way home more secure. Not only that, the charging of the M5 is also very efficient. In just 45 minutes, the power can be quickly charged from 20% to 80%. In the time of a cup of coffee, the M5 can be "full of blood".

  Huawei is empowered, and it can be smooth and steady in winter travel.

  I have been wandering outside for a whole year. During the Spring Festival holiday, migrant workers want to release their inner passion and forget the pressure of work and life on weekdays. If you want to have a carefree travel experience, you can’t do without a powerful travel partner.

  Wenjie M5 is equipped with HUAWEI DriveONE three-in-one electric drive system, which provides unparalleled driving experience for migrant workers. Its maximum power can reach 365kW, the peak torque is as high as 675N·m, and the acceleration of 100 kilometers takes only 4.4 seconds, which makes you feel passionate, whether it is the silky overtaking on the expressway or the first step in the congested road section.

  Under the complicated road conditions in winter, driving needs to face multiple challenges. As a "treasure performance car", with its excellent performance strength, Wenjie M5 can not only be comfortable on the expressway, but also easily cope with all kinds of complicated road conditions in winter. In the face of icy, snow-covered roads, many vehicles will feel inadequate and have a strong sense of bumps when driving. The Wujie M5 is equipped with HUAWEI DATS dynamic adaptive torque system, which provides a stable driving experience for drivers and passengers. The system can reduce the impulse feeling before driving by 31% and the bump feeling by 46%, and even when driving on the snowy and icy road, it can maintain the stability of the body posture.

  In addition, thanks to the blessing of the million-level all-aluminum chassis, the Wujie M5 has excellent cushioning effect on bumpy roads and speed bumps, giving perfect consideration to sports performance and comfort. The design of the front double wishbone and the rear multi-link independent suspension makes the M5 reduce the body shaking feeling during driving, and maintain better stability and smoothness under different driving conditions.

  Before the arrival of the Spring Festival, in order to thank the majority of users for their support, the customer M5 specially launched a surprise gift package, so that users can buy this high-quality new energy vehicle at a more favorable price. If you buy M5 before January 31st, you can enjoy the rights package with a maximum value of 52,000 yuan, including 12,000 yuan for interior and exterior decoration and 15,000 yuan for technology enjoyment package. For users who choose the smart driving version, they will be given an additional 20,000 yuan of Huawei ADS 2.0 urban NCA smart driving package matching rights and benefits, and enjoy 5,000 yuan of insurance subsidies. In addition, users who have made up their minds now only need to wait for 2 ~ 3 weeks to mention their cars, so they don’t have to wait for a long time.

  During the Spring Festival in the Year of the Loong, the reporter M5 accompanied the migrant workers to enjoy a safe and comfortable trip home and became the best partner on the way home. No matter when and where, you can gallop and move forward without worry, adding endless laughter and happiness to users’ journey, and marching towards a new year with hope.

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Extreme krypton IPO: a valuation stop loss in the "reverse growth cycle"

Wen | Tan Qing said AI, author | Zheng Kaiche

In the matter of building a car, although everyone has different resource endowments, US stocks seem to be a common destination.

Less than three years after its establishment, Krypton is finally going public in the United States.

With capital technology and other resources, coupled with its strong brand-building ability, Geely has successfully created a valuation of nearly 100 billion yuan. The IPO road is obviously faster than Tesla and Wei Xiaoli. Although there is Geely’s support behind it, the speed of this IPO has surprised many investors.

The extremely krypton IPO was interpreted by the outside world as a powerful counterattack by the traditional car-making forces. It’s just,Look closely, although this hand counterattack is menacing, it still lacks some internal force.

This IPO, the planned amount of funds raised is not high, and the planned financing is 1 billion US dollars, compared with the expected valuation of 18 billion US dollars.This fundraising plan is still a bit conservative.Conservative fundraising plans often have a cause, either because the industry valuation is not ideal or because they are not confident in their own growth value.

In short, lowering the planned fundraising may make it easier for the IPO to succeed. After all, before the growth is really realized, the valuation will still be variable, and the current market valuation of new energy car companies is not the highest point, and it is more pragmatic to be conservative.

From an external perspective, this may be related to the financial demand for funds. After all, after two and a half years of operation, the accumulated loss of Krypton is as high as 16 billion yuan. According to the data of Tianyancha APP, in February this year, the A-round financing was 750 million US dollars, and the valuation reached 13 billion US dollars.

Under the continuous loss, the "second generation of cars" will be "independent" after all. It is also a road that needs to be taken after all to get out of the arm of the parent company and run its own profits and losses.

Geely’s plan to split Krypton and list it independently has been planned for a long time. In October 2022, Geely Automobile planned to split and go public. So, why wait until now to go public?

From the financial point of view, the conditions for split listing are also mature.

According to the data in the prospectus, the revenue from 2020 to 2023 was 3.185 billion yuan, 6.528 billion yuan and 31.899 billion yuan respectively, and the revenue growth rate in 2021 and 2022 was 104.94% and 388.69% respectively.

What is this concept?

Let’s look at Tucki. In the corresponding reporting period, Tucki’s revenue was 5.844 billion, 20.988 billion and 26.855 billion respectively, and the revenue growth rate in 2021 and 2022 was 259.12% and 27.95% respectively.

In other words, from 2021 to 2022,Krypton’s revenue scale and growth rate have surpassed that of Xpeng Motors.

Compared with Weilai and Ideality, the latter’s revenue in 2022 was 45.507 billion and 45.287 billion respectively, with growth rates of 37.19% and 67.67% respectively. If krypton can maintain a similar growth rate, then krypton is likely to come from behind in terms of revenue scale.

At least for now,Weilai revenue > ideal revenue > krypton revenue > Tucki revenue.

Let’s look at the net profit.

From 2020 to 2023, the net profit of Krypton was 104 million yuan,-4.514 billion yuan and-7.655 billion yuan respectively. In the same period, the figures in Tucki were-2.732 billion,-4.863 billion and-9.139 billion. Obviously, Krypton has more revenue, less losses and higher management quality than Tucki.

The other two companies had less ideal losses, with net profits of-166 million,-321 million and-2.032 billion respectively, and the net profits of Weilai were-5.304 billion,-4.017 billion and-14.437 billion respectively.

As far as losses are concerned, Weilai > Tucki > Extreme Krypton > Ideal.

Coincidentally, the current ideal market value of US stocks is US$ 44.8 billion, which is greater than US$ 16.3 billion in Tucki and US$ 13.8 billion in Weilai. That is to say, from the perspective of profit valuation, if Krypton is valued at $18 billion, it is just between the ideal and Tucki.

Overall,No matter from the revenue valuation or profit valuation, with the current scale and profitability, it has reached a node that can be an independent IPO.

Tan Qing said that AI believes that besides its mature operating conditions, the listing of Krypton may be more influenced by external environmental factors.At this time, it is extremely listed, which may be intended to stop loss.

The first is the stop loss on valuation.

Affected by the market cycle, the secondary market is experiencing a reverse growth cycle. At this time, the extremely listing means more "stop loss" in valuation for shareholders such as Geely.

From the external environment, whether it is a science and technology track or a new energy vehicle track, the growth valuation has been killed. Weilai’s market value has dropped from more than 60 billion US dollars to 13.8 billion US dollars, Tucki has dropped from more than 30 billion US dollars to more than 16 billion US dollars, and even Tesla has dropped from one trillion US dollars to more than 700 billion US dollars.

Even if Krypton waits any longer, it may not have a good valuation window. It is better to go public at this time, relying on its own experience quality and growth ability, and strive for a better valuation as much as possible, at least higher than that in Tucki.

Extreme krypton has this confidence.

On the one hand, the average bicycle price in Krypton is better than that in Tucki.

Taking the data in 2022 as an example, the sales revenue of vehicles (19.67 billion) and the sales volume of krypton in 2022 were 71,941 vehicles.

According to the accounting, the income of extremely krypton bicycles is about 270,000. In the same period, Weilai was 370,000, Tucki was 210,000 and Ideal was 330,000.

On the other hand, Krypton’s gross profit margin performed better.

In terms of gross profit margin, Krypton’s gross profit margin was 10.5% last year, while it was 21.22% in the same period. Tucki’s gross profit margin has not yet turned positive, and Weilai’s is only 1.28%.

The listing of MPV Extreme Krypton 009 raised the average selling price of bicycles in the first half of the year. The average selling price of bicycles in the first half of the year was 309,000 yuan, up 30,000 yuan year-on-year. In addition, with the increase in product sales and the support of Geely’s industrial chain, the cost of building a car is also declining. As these advantages are further revealed, the performance of Krypton may have more room for release.

Therefore, IPO may not be the best time at this time, but it is indeed a more suitable time for valuation.

Second, the financial stop loss.

Finance here does not mean extreme krypton, but Geely. Geely is not only a brand of extreme krypton, but it is indeed a one with more losses.

In August this year, Geely released its financial report for the first half of this year. The company’s total revenue increased by 25.8% year-on-year, slightly increased by 1% year-on-year, and its gross profit margin was 14.4%. Compared with the same period last year, it decreased by 0.2 percentage points. In this unsatisfactory net profit data, it is difficult to ignore the loss impact caused by extreme krypton and Lectra.

Next, the competition in the whole automobile industry will become more intense, not only in the new energy market, but also in the fuel market. Therefore, financially, Geely does have a lot of pressure.

In fact, if the losses continue, the impact of Krypton on Geely’s finance will be no less than a "bad asset". If Krypton’s independent listing is successful, then Geely’s pressure will be relatively less.

Maybe,The listing of krypton is not only a kind of "sizing up the situation", but also a kind of "having to do it".Even in the "reverse growth cycle" of the secondary market, the market will not give a satisfactory price.

For Krypton, IPO means to really "grow up" and decide your own destiny in terms of brand, product and manufacturing.

According to the prospectus, 90% of the fund-raising plan is related to further expansion of business, such as investing in research and development, increasing product portfolio, and further improving the service network and energy-supplementing facilities network.

In other words, before the product can truly achieve large-scale hematopoietic capacity, krypton still needs a considerable amount of fresh blood from the secondary market.

From the perspective of business structure,The main automobile sales business urgently needs to form a stronger positive cycle ability.

In krypton business, automobile sales accounted for 61.9%, battery and other parts sales accounted for 34.6%, and R&D services and other services accounted for 3.4%. Among the three major businesses, the gross profit margin of Krypton automobile sales business is actually not as high as expected.

In comparison, the gross profit margin of extremely krypton vehicle sales in 2022 was 4.69%, and Wei Xiaoli was 13.70%, 9.45% and 19.09% in the same period.

Gross profit margin is so low,It is because of the market strategy of exchanging price for quantity in the early stage of product launch.

One fact is that most of Krypton’s revenue is supported by 001. In terms of the sales proportion of the brand, before January 2023, there was only one product, 001, and after delivery began in October 2022, the sales volume was more than 10,000 vehicles for three consecutive months.

In February, 2023, after the new car was delivered, the sales volume of Krypton 001 dropped to 88%, and in July, it dropped to 51%, and in September, it returned to 71%.

From this point of view, the sales volume of Krypton 001 is still very large.

I understand that it is impossible to "eat all over the sky in one stroke" by changing the price with the price of Extreme Krypton 001, so I immediately launched Extreme Krypton 009 and Extreme Krypton X, which respectively correspond to hunting MPV and young personalized SUV market segments.

In addition to exchanging price for quantity, the big move released by Krypton is"product positioning and market segmentation win". At the end of October this year, Krypton 001FR, with a starting price of 769,000 yuan, went on the market, which is the ultimate performance of Krypton’s consistent market strategy.

Can this strategy succeed? It remains to be seen.

After the launch of new models such as Extreme Krypton X and Extreme Krypton 009, the brand has indeed gone up, and the price of bicycles has also gone up. Extreme Krypton has firmly established itself in the luxury market.Although the price has gone up, the sales volume of 001 is still very high.

Of course, this may also be related to the production side.

On the one hand, in the case of insufficient production capacity of its own factory, it may still be necessary to hand over some models to Geely for production, which means that even if it comes to IPO, it may still not have complete autonomy in production.

On the other hand, for Krypton, it also needs a climbing process from the release of new products to the release of production capacity. The production capacity of 001 is sufficient, but it is still unknown whether other product lines can successfully complete the capacity climbing.

Whatever the reason,A situation that cannot be ignored is that there is not much time left for krypton.

From the data point of view, the driving force of 001 sales growth is declining. The sales data show that from January to September 2023, the cumulative sales volume of Krypton 001 reached 52,998 vehicles, down 26.33% year-on-year.

Judging from the prospectus, a number of models have been launched.And further research and development of more models to put on the market and spread the product line is a road that has been selected.

According to the prospectus, in 2020-2022 and the first six months of 2023, the R&D expenses of Krypton were RMB 23 million, RMB 3.16 billion, RMB 5.446 billion and RMB 3.189 billion respectively. The expense rates are 1%, 48%, 17% and 15% respectively. We compare the R&D expenditure in 2022, and the ideal R&D expenditure rate is 15%, Weilai 22% and Tucki 19%.

Further, the prospectus shows that 50% of the expenses of Krypton during the reporting period are consulting fees, SEA (Geely Vast Architecture) licensing fees and verification and testing fees.

In other words, half of the research and development expenses are actually given to Geely for the development of new models on the vast architecture. Eager to develop new models and put them on the market,It also seems to explain from the side that the strategy of market segmentation and niche brand style can not support the growth of revenue scale.

Tesla, Ideal, Tucki and Zero Run have all proved that,The real success of building a car is not the success of the niche market, but the success of the mass market.

Why is the sales of Krypton 001 so good? Not because he is a hunting car, but because he can play Krypton 001 in the whole large market of medium and large cars. Therefore, even if we dig deeper into market segments such as MPV, we really can’t support real sales. What Krypton really lacks is to find another mass market product besides 001.

This product is Krypton 007, which appeared at Guangzhou Auto Show.

Extreme Krypton 007 brings an 800V platform and dual motors, with a starting price of 229,900 yuan. In addition, 007 is equipped with an 8295 chip, a 90-inch smart light screen and three laser radars, and its hardware configuration is full.

In the medium-sized car market, Krypton obviously put more chips on it.

Compared with the products of Krypton brand in the past, Krypton 007 faces a more rational market and more intense competition. This market not only includes Tesla Model3, but also Tucki P7 and BYD Han EV, which is the most competitive market for new energy. This also means that the former "car second generation" began to walk out of the comfort zone and walked into the most important main battlefield of new energy vehicles.

"This market is extremely awkward and does not have overwhelming product advantages." Xiao Guo, a brand salesman, said: "Judging from the newly released product information of Krypton 007, it seems that Krypton still emphasizes the hardware parameters of the product, but when users in this market make decisions, after the test drive experience, their intellectual driving ability will often become the key factor in the final transaction, and the advantages of Krypton in this respect are not obvious."

In 2022, Krypton once said that it would put into production L4 self-driving cars for the C-end consumer market in 2024, and Krypton also cooperated with Mobileye to pave the way for the intelligent driving ability of Krypton cars.

Once the rhetoric has gradually arrived at the moment of landing, what kind of answer sheet will Krypton hand over? Can this answer sheet satisfy the market? Perhaps the next secondary market will give the fairest judgment.

What will happen to the performance of krypton IPO? It is worth our common expectation.

通过admin

The silver saddle shines on the white horse and rushes like a meteor to test drive BYD Han EV.

  [Aika car test drive original]

  Not long ago, my colleagues and I tested the real cruising range of the (|) ultra-long endurance version in Lianyungang, and the result of 601.5km really amazed us (Click on the link to review the highlights:Test BYD Han EV Long Life Edition in the Name of Being a Strong Man), but I still regret not being able to experience the charm of the four-wheel drive high-performance model. Fortunately, this regret was soon made up. After two days and one night of getting along, the performance of the four-wheel drive high-performance flagship edition kept echoing two poems in my mind — — The silver saddle and the white horse reflected each other, and galloped like a rustling.

Byd Han EV four-wheel drive edition

  This time, I test-drive the flagship model of BYD Han EV, a four-wheel drive high-performance flagship model (hereinafter referred to as the four-wheel drive version) with a subsidized price of 279,500 yuan. The test drive route is Lijiang-Shangri-La section of National Highway 214, which is also a section of Yunnan-Tibet Highway that people often say enters Tibetan areas. The starting point of Lijiang is 2400 meters above sea level, and the turning-back point of Shangri-La is 3200 meters above sea level. The highest altitude on the way is about 3500 meters. It can be said that the journey is climbing all the way and the return journey is downhill.

  In addition, according to the official data, among BYD Han’s pre-sale models, the four-wheel drive version accounts for more than 50%, and most of the models have higher sales during the pre-sale period, which are basically middle and high-end cars. So, what’s it like to drive this hot model recently? Don’t worry, let me tell you about it slowly.

Byd Han EV four-wheel drive edition

  The official four-wheel drive high-performance flagship version only takes 3.9 seconds to accelerate 100 kilometers, which is a very beautiful result even on a performance car, not to mention that Han EV is still a medium-sized and large car.

BYD Auto 2020 Han EV

Byd Han EV four-wheel drive edition

Byd Han EV four-wheel drive edition

Byd Han EV four-wheel drive edition

  Different from the terrain and road conditions of the last endurance test, the Lijiang-Shangri-La section of National Highway 214 is all mountain roads, so there is no lack of novelty in driving such an electric car. Of course, in addition to the driving experience, I will also experience the riding experience in the back row.

Byd Han EV four-wheel drive edition

Byd Han EV four-wheel drive edition

Byd Han EV four-wheel drive edition

Byd Han EV four-wheel drive edition

Byd Han EV four-wheel drive edition

Byd Han EV four-wheel drive edition

Byd Han EV four-wheel drive edition

Byd Han EV four-wheel drive edition

Byd Han EV four-wheel drive edition

Byd Han EV four-wheel drive edition

  This electro-hydraulic braking solution, which is highly integrated with iBooster and ESP systems, cancels the traditional vacuum-assisted braking mechanism, so that the first half of the brake is no longer lost due to mechanical braking, which not only reduces the frequency of braking, but also greatly improves the starting threshold of energy recovery, which can be regarded as a "magic weapon" for electric vehicles.

Byd Han EV four-wheel drive edition

Byd Han EV four-wheel drive edition