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JD.COM consumption observation: advanced beauty and skin care consumption from immediate effect to long-term pursuit, from external modification to natural health, from follow-up consumption to demand

From immediate effect to long-term, from external modification to internal health, from following the trend to rational decision-making, after experiencing the development stage of rapid growth and concept flooding, the beauty and skin care market in China is entering a more mature and calm new cycle. Today’s consumers in China no longer blindly follow the trend and are not easily moved by marketing words, but slow down, examine the real needs and return to the essence of products.

Recently, JD.COM Consumer and Industry Development Research Institute and JD.COM Beauty launched a topic research, and through the dialogue with 1,000 consumers, we learned about the current pursuit and use concept of beauty and skin care products. The Research Report on Beauty Consumption Trends shows that consumers’ understanding of beauty is being reconstructed, and their pursuit of beauty and skin care products points to three core keywords: long-term, natural and streamlined. Behind the change is not only the diversification of aesthetic concepts, but also the overall awakening of health awareness. Everyone’s pursuit of "from the inside out" health status has extended to the field of beauty and skin care.

Specifically, in terms of consumer demands for beauty and skin care products, consumers’ core demands for beauty and skin care focus on health, nature and anti-aging, while paying attention to the emotional value and social attributes of products. The survey shows that 44.4% of the respondents choose "long-term skin care" and 39.0% choose "healthy beauty from the inside out", both of which emphasize the long-term management of skin health, which shows that long-term healthy skin care has become the mainstream demand. In terms of beauty cosmetics, more consumers prefer natural makeup effect, with 33.0% of the respondents choosing "no makeup is better than makeup" and 24.9% choosing "mother gives birth to good skin". They refuse the over-decorated "false face" and pursue "natural good state". On the whole, the demand for anti-aging also shows an obvious trend of "pre-positioning", and 34.8% of the respondents pursue "anti-aging before showing old age". 22.7% of the respondents pursue "self-pleasure" and 21.9% pay attention to "social soft power", which reflects the psychological and social attributes of beauty and skin care consumption.

In terms of consumption concept, the overall consumption of skin care and beauty cosmetics presents three characteristics: "long-term, naturalism and minimalism". The survey shows that 43.3% of the respondents pursue "the effect of daily maintenance is greater than beauty", and 39.2% choose "long-term". Consumers are more willing to pursue simple ingredients and long-term effects, and pay attention to the matching of products with their own needs. They are not obsessed with improving the "immediate state" but pursuing the promotion of "long-term state". At the same time, 30.1% of the respondents are more willing to present "natural makeup", 27.0% of the respondents recognize "precision and simplicity", and generally prefer to pay less attention to makeup effect and skin care methods and pursue "simple beauty".

Is beauty more important or skin care more important? What do they mean to consumers? For the vast majority of consumers, both of them are "indispensable", but they also have their own emphasis. However, whether it is beauty or skin care, consumers want to improve their own state. Beauty and skin care is no longer just a step for "remediation", but a set of long-term systematic projects of "prevention+repair+maintenance".

In addition, the survey results have more findings about the consumption trend of beauty and skin care:

· Basic nursing is the mainstream, and the demand for advanced efficacy is rising. Research shows that facial cleansing, lotion/cream and sunscreen products are the "golden triangle" of basic skin care. The increase in the frequency of use of facial essence and lotion indicates that consumption is advanced to functional products. In the pursuit of efficacy, moisturizing and hydrating are still the core, and advanced needs such as anti-aging/anti-wrinkle, whitening and oil control are obvious. In addition to basic care, consumers’ product selection and skin care concepts have become more focused, focusing on long-term use effects.

· Consumers will pay attention to the matching degree between different product ingredients and their actual needs, and pursue the long-term health of the skin. According to the survey, only 4% of the respondents never pay attention to ingredients. At the same time, consumers pay attention to multi-angle segmentation of their own needs and "matching on demand" has become an important trend. The survey shows that 54.9% of the respondents will subdivide "efficacy (such as moisturizing, whitening, anti-aging and barrier repair)", nearly half of the respondents will subdivide "skin type (such as oily skin, dry skin, sensitive muscles and acne muscles)" and 44.6% of the respondents will subdivide "skin feeling (such as moisturizing and refreshing)".

· "Medical beauty" and "cinema-level" skin care products gradually gained a certain market recognition. In the choice of functional products consumption, 74.4% of the respondents used functional products such as acids and alcohol. At the same time, consumers pay great attention to "safety and reliability", "use effect" and "cost performance" when choosing "medical beauty" products. From the perspective of "long-term doctrine", consumers pay more attention to whether "medical beauty" skin care products can help them get long-term quality experience rather than immediate obvious effect, and safety surpasses others and becomes the most important decision-making factor.

· The pursuit of makeup has become the core demand of this consumer’s beauty products consumption, and daily and efficient products have become the core category of beauty products consumption. The survey shows that commuter makeup and pseudo-plain makeup are the most frequently pursued makeup styles, and they prefer clear and natural makeup and even skin color. In the process of purchasing, 47.6% of the respondents emphasized the "skin feeling" experience, preferred low-cost beauty products and looked forward to a more natural feeling.

· In addition to pursuing the efficacy of products, consumers are also very concerned about the purchase channels when purchasing, and choose a more trusted platform to ensure the product’s "integrity and fidelity". The survey shows that "authentic" is one of the important factors that affect the decision-making of most consumers. 92.4% of the respondents attach importance to authentic products, and 60.6% of them regard it as a "decisive factor". The emphasis on "genuine products" is also reflected in the choice of consumption channels. 81.0% of users buy beauty and skin care products through JD.COM, and 67.6% of the respondents choose this channel because of "genuine protection".

· Domestic beauty and skin care brands have risen. According to the survey, among the skin care brands, the domestic head brand has the highest vote rate, accounting for 42.5%; In the choice of make-up, domestic head brands and imported high-end brands have the same votes, accounting for 33.2% and 35.2% respectively. In the survey, consumers believe that the advantages of domestic beauty and skin care products are "more suitable for Chinese skin" (56.8% of the votes) and "high cost performance" (52.8% of the votes).

· Consumer behavior is becoming highly scene-oriented. Gifts, as an important consumption scene, drive the consumption growth of beauty and skin care product gift boxes. In addition, early adopters and travel drive the consumption growth of sample beauty products. According to the survey, 72.1% of the respondents have bought beauty and skin care gift boxes, the main purpose of which is to give gifts; At the same time, many consumers will choose to buy small packaging products, and 82.2% of the respondents have bought samples/trial packages. In the usage scenario, 45.6% of the respondents travel and 42.3% of the respondents use them for tasting new products.

Long-term pursuit, advanced skin care and on-demand segmentation

Skin care needs from basic care to anti-aging needs.

Cinema-level skin care products are gradually moving from "niche" to "mass"

The development of the times drives the change of ideas. When skin care becomes an important part of life, consumers trust data, respect science, and pursue a scientific skin care system with traceable ingredients, visible efficacy and sensible experience. At the same time, skin care has also been given more emotional value-from "daily task" to "self-ritual".

Generally speaking, basic care is still the ballast stone in the skin care market, but consumers are no longer satisfied with single moisturizing and hydrating, and advanced needs such as anti-aging, whitening, anti-aging and repair are rising, which also promotes the development of skin care products in the direction of refined functions to better meet the diversified needs of consumers. According to the survey, among the skin care products most commonly used by consumers, "facial cleansing", "lotion/cream" and "sunscreen" rank in the top three, which constitute the "golden triangle" of basic skin care, accounting for 54.2%, 50.8% and 48.1% respectively. 43.6% of "facial essence" and 41.2% of "make-up water" followed closely, showing that they gradually advanced to functional products on the basis of basic nursing.

The same advancement is also reflected in the use target of skin care products, which is above the mainstream demand of "moisturizing" (51.1%) and "hydrating" (50.0%). 36.8% of the respondents chose "anti-aging/anti-wrinkle", 35.0% chose "whitening", 32.4% chose "oil control" and 31. This is also in line with the skin care feeling that consumers expect. According to the survey, 36.6% of the respondents expect the feeling of "youthful skin" in addition to the basic "refreshing and non-greasy", "water-oil balance" and "safety without burden".

In addition to the functional needs of skin care, consumers also pay attention to the sensory experience and emotional resonance brought by skin care, and the skin care experience of "healing system" is very important for this session of consumers. According to the survey, 65.8% of the respondents expect skin care products to bring "comfortable texture and touch", while 49.9% choose "pleasant smell", which is much higher than the "packaging design" chosen by 23.8% and the "sense of using ceremony" chosen by 33.2%. Most consumers expect the emotional value provided by skin care products from "self-feeling".

At the same time, 47.6% of the respondents regard skin care products as "necessities to maintain skin health", and 41.0% of the respondents expect skin care products to be "functional solutions for specific skin problems"; 41.1% of the respondents believe that skin care products can help them "improve their external image and internal self-confidence", and 35.5% of the respondents believe that they can "relax and heal themselves through skin care". It is not difficult to find that the "practicality" and "feeling" of skin care products are equally important to consumers.

Facing all kinds of skin care products, consumers’ attitude is becoming more and more professional, and "transparent ingredients" and "scientific proportion" have become the cornerstones of trust, and they think that clinical data or expert endorsement is more reliable. It has become a normal state for consumers to rationally choose skin care products by paying attention to ingredients and understanding the ratio. According to the survey, 62.1% of the respondents always pay attention to ingredients, and only 4% of the respondents never pay attention to ingredients. Among the users who pay attention to ingredients, 46.5% of the respondents want to "avoid harmful ingredients", 40.3% want to "avoid allergens" and 33.6% want to "confirm effective ingredients".

Consumers are more clear about their actual needs through multi-angle segmentation, so as to make rational decisions and choose skin care products that better match their actual needs, and the choice is more clear and systematic. The survey shows that 54.9% of the respondents will subdivide "efficacy (such as moisturizing, whitening, anti-aging and barrier repair)", nearly half of the respondents will subdivide "skin type (such as oily skin, dry skin, sensitive muscles and acne muscles)" and 44.6% of the respondents will subdivide "skin feeling (such as moisturizing and refreshing)".

Focusing on functional products, 74.4% of the respondents used functional products such as acids and alcohol A, which had a wide audience. "Medical beauty" skin care is in the stage of market education. Consumers are willing to pay a premium to get "real and effective" and "safe and reliable" in the consumption decision of "medical beauty" and "cinema level" skin care products. The data shows that when choosing medical beauty products, 49.2% of the respondents are most concerned about whether they are safe and reliable, 34.7% are concerned about the effect and speed of use, and 30.8% are concerned about the price and cost performance, which is the most important decision-making factor for consumers to choose medical beauty products and cinema-level skin care products.

Simplification of ingredients, light burden on skin, and high adaptation have become the new criteria.

Make-up demand returns to "true beauty"

Make-up consumption pays attention to natural makeup effect, pragmatism and self-satisfaction.

Reject the "mask feeling" and embrace the "original feeling". The makeup effect should be natural, the function should be practical, and the experience should be pleasant-for this consumer, the natural makeup effect is really popular. The consumption of beauty products is shifting from "concealer" to the carrier of "self-confidence expression" and "self-pleasure", showing a trend of coexistence of complexity, practicality and emotional value.

From the perspective of makeup style, 55.8% of the respondents prefer "commuting daily makeup" and 38.2% prefer "pseudo-plain makeup". From the two dominant makeup styles, consumers prefer natural and efficient makeup. In daily commuting scenes, makeup and lipstick are most frequently used. Specifically, lipstick accounts for 40.3%, liquid foundation/cream accounts for 36.7%, makeup remover accounts for 36.4%, followed by air cushion for 31.0% and concealer for 29.1%.

In terms of specific makeup effect, most consumers are more pursuing "clear and natural" makeup effect. The survey shows that 39.3% of the respondents prefer "clearness and naturalness" and 32.5% attach importance to "even skin color". Consumers hope that make-up "looks like no make-up" and highlights the true beauty, rather than just covering up the true state of skin through make-up products, which also drives consumers to choose more light and natural beauty products.

In the process of use, consumers value the actual value of make-up products and expect a pleasant experience in the process of use. According to the survey, 42.4% of the respondents expect to bring "pleasant experience (such as no powder, easy to use)" through make-up products, and 47.6% of the respondents pay attention to "skin feeling (such as lightness, durability and no dryness)" when buying make-up products, which shows that "practicality" has become an important decision-making factor for consumers when facing make-up products.

Make-up products are not "face-changing tools", but "self-confidence blessing devices", which are an important carrier of consumers’ self-expression and emotional management, and an important tool to highlight self-confidence and increase "social capital". According to the survey, consumers are more looking forward to "pleasing themselves" by using make-up products, more than half of the respondents are looking forward to "improving their color and looking more energetic", 42.3% of the respondents are looking forward to "enhancing their self-confidence and making themselves more comfortable in social interaction" and 38.8% of the respondents are looking forward to "self-pleasure and the ceremony of making up to please themselves". 23.5% of the respondents often adjust their makeup, and 45.7% of the respondents occasionally adjust their makeup. This year’s consumers are willing to adjust according to the actual needs, and makeup has become an important part of improving their own state and gaining a sense of healing.

"practicality" and "sensibility" in the consumption of beauty cosmetics and skin care products

Imported high-end brands firmly occupy the technical highland, and domestic brands break through with "high cost performance"

Scenario demand-driven gift box and sample consumption growth

In the process of consumption of beauty and skin care products, consumers not only pay attention to the practical and tangible parts such as ingredients, efficacy, price, channels and packaging, but also care about the high-dimensional feelings of brand stories, use experience and emotional identity. Consumers are becoming more rational, professional, emotional and scene-sensitive. They not only pursue the balance between efficacy and experience, but also pay attention to the safety of ingredients and the guarantee of authenticity, and are also willing to pay for emotional value and self-expression. Driven by the change of consumer demand, domestic brands have risen rapidly with the advantages of cost performance and localization, but in high-end markets and international brands, they still have advantages in ingredient technology and brand accumulation, and consumer behavior is also highly scene-oriented.

In the purchase decision, consumers become more rational, thinking that "efficacy is the starting point of purchase, and genuine products are the bottom line of transaction", and consumers are still "pragmatists". The survey shows that "efficacy", "skin feeling" and "authentic" are the three core factors, and the proportion of respondents is 52.4%, 47.5% and 43.1% respectively. "Authentic" is extremely important to consumers’ decision-making. Over 90% of consumers will pay attention to whether beauty and skin care products are genuine or not. Among them, 60.6% of the respondents think that "authentic" is a "decisive factor" in the decision-making of beauty and skin care products, and 31.8% of the respondents think that this is an "important factor". In order to meet the demand of "buying genuine products", 81.0% of the respondents are used to buying beauty and skin care products through the platform of JD.COM, and 67.6% of the respondents believe that the main purpose is to choose platforms such as JD.COM to run their own "genuine products protection". It can be seen that for the vast majority of consumers, channel trust and genuine guarantee are unshakable bottom lines.

Values are also an important factor affecting consumption decision-making. Social responsibility, environmental protection concept and cultural self-confidence have all become components of a brand and a product, and brand values will gradually affect consumption choices. According to the survey, 24.5% of the respondents will "give priority to brands with values", and 16.7% of the respondents refuse to buy products that do not meet their own values. It can be seen that values are becoming a filter for consumption decisions of beauty and skin care products.

In the process of using beauty and skin care products, consumers want not only the results, but also the process. Experience upgrading and emotional resonance have become an important concern of consumers. In terms of product meaning, 51.5% of the respondents regard beauty and skin care products as "daily necessities to care for the skin and enhance the image", 41.2% of the respondents think that it is a source of happiness that can "please oneself and bring happiness and satisfaction", and 34.8% of the respondents think that it can "help improve self-confidence". In terms of use value, in addition to the actual efficacy, 51.4% of the respondents expect a "more comfortable experience" and 45.1% of the respondents hope that the product can "relieve stress and bring pleasure".

This has also affected consumers’ consumption expectation of beauty and skin care products. According to the survey, 30.7% of the respondents expect that "the product effect will reach or even exceed expectations" and 24.7% of the respondents expect that "the purchase and use process will make them feel happy and satisfied". It is not difficult to find that the product strength is always the absolute core, and the consumption always revolves around whether the product is really effective and whether it brings a pleasant experience.

When consumers buy beauty and skin care products, they will not only pay attention to the efficacy and price of the products themselves, but also pay attention to the brands. In terms of skin care products, 42.5% people tend to choose domestic head brands. Respondents believe that the products of these brands can achieve the effect of "more suitable for Chinese’s skin", and the products mainly focus on basic cleaning, face cream and other daily high-frequency use categories. In the choice of domestic brand products, there are still some people who tend to choose cutting-edge domestic brands, and are willing to try brand products that are newly listed or have never experienced themselves. The reasons for choosing products are "cost performance" and "new ingredients". The proportion of people who tend to choose imported high-end brands such as SK-II and Hailan Mystery is 36.7%, and more than half of the respondents think that high-end imported brands have "guaranteed product quality" and "guaranteed technology accumulation and word-of-mouth in efficacy". These consumers are highly sensitive to the actual effect and safety of products, and will pay more attention to imported high-end brands in products such as facial essence and eye cream/eye essence. Different from skin care products, the votes of imported high-end brands in cosmetics are slightly higher than those of domestic brands, among which the proportion of imported high-end brands in perfume/fragrance and base makeup products is higher, and lipstick/lipstick products made in China are more concerned.

Consumer behavior is becoming highly scene-oriented. Gift scenes drive the consumption growth of beauty and skin care products gift boxes, while early adopters and travel drive the consumption growth of sample beauty products. According to the survey, 72.1% of the respondents have bought gift boxes. For the purpose of purchase, 50.8% of the respondents are for their own use and 35.7% are gifts, which are two important consumption scenarios of beauty and skin care product gift boxes. "High cost performance" and "efficient decision-making" are two important reasons for consumers to buy beauty and skin care product gift boxes, accounting for 46.7% and 39.6% of the respondents respectively. The sample/trial outfit is widely accepted. Over 80% of the respondents have bought the sample/trial outfit, and their main motives are "traveling" and "trying something new", accounting for 45.6% and 42.3% respectively. The consumption of beauty and skin care products is changing with the scene and the demand. And more than 90% of users think that if the sample/trial experience is good, they will buy formal clothes. "Try before you buy" has become a popular choice, and "experience" has been placed as one of the core links of consumption decision-making. In essence, consumers vote of confidence for products through personal trial.

The beauty and skin care market in China is undergoing a profound change from external modification to internal health, from passionate pursuit to rational choice, from functional satisfaction to emotional resonance. Consumers are willing to actively study ingredients, rationally compare efficacy, attach importance to genuine products, and are also eager for products to bring emotional value and realize self-expression.

When consumers talk about beauty and skin care products, they expect the actual efficacy and experience brought by beauty and skin care products, and refuse the extra burden and pressure. Beauty and skin care is a life behavior, but also an independent and sober attitude-not perfect, but healthy and natural; Not an instant change, but a long-term companionship; Instead of following the trend with passion, it is concise and effective, which essentially stems from consumers’ respect and recognition of self-demand, and others’ recognition and second, self-acceptance is the way home.

China’s beauty and skin care market is entering a new stage of paying equal attention to rationality and emotion, which is a more rational, delicate and confident consumption era. It belongs to consumers who clearly know what they want and are willing to pay for truth, health and self-pleasure. Let’s participate together and be better ourselves in the new era of beauty and skin care consumption.

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The third world internet conference held the second collective interview with representatives of Internet entrepreneurs.

    On the morning of November 18th, the second group interview of the third world internet conference entrepreneurs was held in Wuzhen Internet International Convention and Exhibition Center. The picture shows the event site. (Photo by China Netcom Jiao Peng)

  On the morning of November 18th, the second group interview of the third world internet conference entrepreneurs was held in Wuzhen Internet International Convention and Exhibition Center Network Theater. Wang Xing, CEO of Meituan Review, Yao Jinbo, CEO of 58 Group, Li Ya, CEO of Little Information, Kelly Y Zhou, founder and CEO of Zhihu, Wang Xiaofeng, co-founder and CEO of mobike Science and Technology, Liu Chengcheng, founder and CEO of 36Kr, and other representatives of Internet companies answered reporters’ questions on the theme of "innovation drives the benefit of mankind". The group interview was presided over by Jiang Jun, director of the Network News and Information Dissemination Bureau of the National Internet Information Office.

  Wang Xing said that the value of life service in internet plus lies in the combination of network technology and traditional business, making everyone’s life more comfortable and convenient. He believes that for the O2O industry, after the breadth of users reaches a certain level, it is more important to tap the depth of users. He suggested that there are three ways to deepen internet plus at this stage: the first is to launch a search method with updated interface and more efficient algorithm based on artificial intelligence and big data; The second is deep integration with traditional industries; The third is to seek international development.

  Yao Jinbo believes that the mission of "58 City" is to make people’s lives more convenient through the Internet. For users, the quality of service they get is the most important. Only when the enterprise service is well done can the growth rate of the number of users be guaranteed. In the process of seeking development, enterprises continue to give back to society and benefit mankind, which is the value and due responsibility of Internet enterprises.

  Kelly Y Zhou believes that it is becoming a trend for users to pay for knowledge. Practice has proved that knowledge sharing has high market value, and useful information can become customized and personalized knowledge goods, so that knowledge providers and sharers can obtain direct benefits. This is an innovation based on the change of information consumption demand. Information providers and demanders have their own needs, which is beneficial to everyone.

  In response to a reporter’s question, Li Ya said that personalized reading has become a standard in the era of mobile Internet. He believes that although the information pushed based on simple intelligent recommendation algorithm can cater to users’ interests, it lacks value. The combination of "personal tailor" and "value reading" is the future direction of reading evolution and network culture development. While encouraging users to actively express their interests through search, subscription, etc., it can help users better obtain truly valuable content for their work and life.

  Wang Xiaofeng believes that when many people encounter problems like traffic congestion and air pollution, they mostly consider seeking solutions from the government or other angles. However, as entrepreneurs, we should improve people’s living environment, make our life simple and healthy, and make the relationship between people more harmonious through the application of innovative technology.

    In response to a reporter’s question, Liu Chengcheng said, the data show that as of the third quarter of this year, the Internet entrepreneurial innovation situation in various places has maintained a high level of activity, but entrepreneurs must better combine the Internet with the real economy and truly create value before they can get investors’ attention. (China Netcom Guo Zihan)

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Brand Communication Helps Brand Power Central Radio and Television General Station to Release the Media Communication Scheme of "Brand Power Project" in 2021.

  On September 24th, China Central Radio and Television General Station held the launch of the 2021 "Brand Power Project" in Beijing. Vice Minister Publicity Department of the Communist Party of China, Shen Haixiong and Du Hangwei, member of the Party Committee and Vice Minister of Public Security, director of the Central Radio and Television General Station, Tang Jun, member of the Party Group and Deputy Director of the State Administration of Market Supervision, Jiang Xiwei, member of the Party Group and Deputy Director of the Central Radio and Television General Station, Zong Qinghou, chairman of Hangzhou Wahaha Group Co., Ltd., Gao Weidong, secretary of the Party Committee and chairman of Guizhou, China Maotai Distillery (Group) Co., Ltd., leaders of relevant stations of the Central Radio and Television General Station, leaders of relevant central ministries and commissions, heads of hundreds of brand enterprises and representatives of advertising companies attended the event.

  In August 2019, in accordance with the instructions of leading comrades, the Central Radio and Television General Station, in conjunction with the relevant central ministries and commissions, the propaganda departments of some provincial and municipal party committees and well-known domestic brand enterprises, launched the "Brand Power Project", relying on the all-media resources of the General Station to cultivate national brands in the new era.

  Shen Haixiong said in his speech that over the past year or so, the General Station has completed a series of major tasks and promoted a series of key projects. The media carrier, the Central Radio and Television General Station, has sailed into the vast world of "diving by leaps and bounds" and is forging ahead towards the world-class new mainstream media with strong leading power and influence.

  Shen Haixiong pointed out that in 2021, we will celebrate the centenary of the founding of the Communist Party of China (CPC). The main station will accelerate the transformation from the traditional radio and television media to the world-class original audio and video production and distribution all-media organization, from the traditional program production and broadcasting mode to the deepening of the structural reform of the content production and supply side, from the traditional technical layout to the strategic pattern of "5G+4K/8K+AI", pay close attention to revision and quality improvement, launch more acclaimed and blockbuster masterpieces, and strive to account for more than 80% of the programs in Taiwan in three to five years.

  In 2021, the reception desk will also continue to play the leading and driving role of brands in the economy, further optimize the communication services for brand partners, and make greater contributions to accelerating the formation of a new development pattern with domestic big circulation as the main body and domestic and international double circulation promoting each other.

  Peng Jianming, deputy editor-in-chief of CCTV and general manager of the General Manager’s Office of the Central Radio and Television Station, introduced the operation of the "Brand Power Project" in the past year and the overall plan for 2021. Over the past year, the "Brand Power Project" has served more than 40 excellent brands from all walks of life. Through the online and offline communication of the main station, large screen and small screen, and the three-dimensional linkage of advertising and content, the selected enterprises such as Huawei, Yili, Hisense, Geely Automobile, Wahaha, Maotai and Junlebao have all achieved good market performance and achieved the unity of social and economic benefits. The "Brand Power Project" in 2021 will further optimize and upgrade the communication service plan on the basis of good operation in the first year. The "Brand Power Project" in 2021 is a media communication service scheme, covering all kinds of resources such as TV, radio and new media, especially increasing the proportion of new media resources. The scheme can better meet the individual needs of the selected enterprises in the "Brand Power Project" and the resource selection method is more flexible.

  Ren Xuean, executive deputy convener of the General Manager’s Office of the Central Radio and Television General Station, released the 2021 "Brand Power Project" integrated communication service plan. He said that in 2021, the "Brand Power Project" adhered to the general policy of "1+N" communication mode, and optimized and upgraded it "1331". The first "one" refers to a brand-new media communication service scheme, which includes core resources, fixed configuration, brand solutions and value-added services. The first "three" refers to the launch of three media products, namely "TOP brand — In 2021, the Central Radio and Television General Station broadcasted the TOP cooperation platform with goods "and" TOP brand — In 2021, CCTV broadcasted China’s exclusive media partner and leading brand — In 2021, CCTV news is broadcasting an exclusive cooperation platform. " The second "three" refers to the launch of three brand solutions, namely brand reach, brand penetration and brand transformation. The last "one" refers to the establishment of a set of brand coins for the selected enterprises to purchase the resources of the main desk in one stop.

  At the launch event, the head IP resources of the main station in 2021 were introduced through the short film "Number" and "Main Station Anchor Live Show", including news, finance, sports, variety shows and seasonal broadcasts, TV dramas and documentaries, new media and other sections. In 2021, the news program of the main station will be innovated vigorously. At noon, "News 30 Minutes" will realize "multi-platform interaction" with an hour-long program, and a one-hour brand-new international news column will be launched at night. The variety show will launch "China in Classics" to tell the history of Chinese civilization from classics. New media outlets such as CCTV News and Central Video will launch brand-new content products such as Super Release and China Short Video Conference.

  At the scene, the Central Radio and Television General Station signed the strategic partnership agreement of "Brand Power Project" in 2021 with Maotai, Wahaha, JD.COM, Lenovo, Baoneng, China Post, COFCO, Huawei, Haier, China UnionPay, Shandong Provincial Department of Culture and Tourism and Gome. Signed an agreement with Shanghai Dream Information Technology Co., Ltd. (Pinduoduo) on the strategic partner of "Brand Power Project" in 2021 and the exclusive red envelope interactive partner of Spring Festival Gala in 2021.

  The release event was hosted by Kang Hui, Dong Qing, Zhang Bin, Lu Jian and Xie Yingying, and Han Lei sang the theme song "Stars Shine" of "Brand Power Project" on the spot.

  (Photography Liao Jiangheng Meng Meizhen Yan Xuan Chen Kaiqiang)

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The roadshow of "Fierce Insects Crossing the River" started the small Shenyang Vivian Sung to challenge pancake fruit.

Xiao Shenyang and Vivian Sung watch the trailer happily.

Small Shenyang, Vivian Sung nifty selfie.

Xiao Shenyang, Vivian Sung and college students talk cross talk.

Small Shenyang and Vivian Sung interact with students.


1905 movie network news A few days ago, Xiao Shenyang and Vivian Sung appeared on the Tianjin campus hand in hand to launch the first stop of the road show for the gangster action comedy movie to be released nationwide on June 15th. The two masters brought the thick comedy atmosphere of the film into the century-old universities of Tianjin University and Nankai University, which triggered laughter one after another on campus. The students enthusiastically called for Xiao Shenyang, who was the first director. "I hope I can watch a good show in the summer vacation. I believe Xiao Shenyang is a super comedy." In the film, Shenyang entered the gang by mistake. Thanks to Vivian Sung’s help, the tacit understanding between the two masters in and out of the play was reflected in the "Fierce Bug Challenge" on the spot. The two men teamed up to make pancake fruit, which was affirmed by Tianjin pancake celebrities. The students said that they had feasted their eyes and tasted delicious food.


Laugh out of Haihe River! Interpretation of "Fierce Insect Spirit" in Vivian Sung, Shenyang.


The gangster action comedy movie "The Fierce Worm Crossing the River" is the first film directed by Xiao Shenyang. The story tells the comedy story of two rural youths from Northeast China who happened to come to Taipei by chance and made a scene in Taiwan Province gangster society. At the scene of the road show, the two talked about shooting interesting things, and the bits and pieces behind the birth of comedy also encouraged the students. When asked about the feeling of being a director for the first time in tianjin railway station, director Xiao Shenyang explained the "fierce spirit" for the first time: "There is a first time for everything, and being a director is no exception. In our impression, bugs can’t cross the river, but there is a fierce bug that keeps trying and working hard. It may fly ten meters today and twenty meters tomorrow. Over time, it becomes the first bug to fly across the river and become a fierce bug. " Vivian Sung, who cooperated with mainland comedians for the first time, bluntly said: "This is the biggest and most challenging performance since her debut. The role is very cool and the filming process is particularly happy. Dongbei dialect is the essence of Northeast comedy, which is very brainwashing. No matter what you are talking about, Taiwanese, Sichuanese or Cantonese can all be led astray by Dongbei dialect in the end. "


Xiaoshenyang

Xiao Shenyang answers students’ questions

Watch the trailer with college students

Fierce insects smell fierce! Small Shenyang Vivian Sung Pancake Challenge won professional praise


In the "Fierce Bug Challenge" session, Xiao Shenyang and Vivian Sung showed off their tongue twister skills, and the scene burst into laughter and applause. Later, each team led a live competition to make the most grounded pancake fruit in Tianjin, and the organizer specially invited Hong Jie, who was famous for "China on the Tip of the Tongue 3", as a judge. The two masters who spread pancakes for the first time showed superior talent, which made the students on the spot feast their eyes. Small Shenyang shows that if you want to spread pancake fruit in one go, you must take the word "fierce" as the head and do it neatly. Vivian Sung said that he was flattered by the affirmation of folk masters, and would share pancake fruit with his family when he returned to Taiwan Province. The atmosphere at the event was very warm. Vivian Sung, a young Shenyang, interacted enthusiastically with the audience, sent gifts and took photos. The zero-distance contact made the students appreciate the unique charm of comedy after school. After the activity, the students at the scene were still enthusiastic and unwilling to leave, and the audience shouted "Little Shenyang"! In the end, Xiao Shenyang returned to the scene with everyone’s enthusiasm, sang a few words of his "famous song" and "The Sea" on the comedy stage many years ago, and bowed deeply in applause, which successfully ended the Tianjin road show.


Vivian Sung and college students work together to spread pancakes.

Xiao Shenyang and Vivian Sung send pancake fruit to college students.

Xiao Shenyang and Vivian Sung asked Sister Hong, the goddess of pancakes, for tips on pancakes.

Xiao Shenyang tan pancake

The movie "The Fierce Insect Crossing the River" will be released nationwide on June 15th, and will officially meet with the national audience. The call-up order has been issued for the national "Fierce Insect Challenge", and the roadshow activities are fully launched. The film’s masters will go all the way south and reach more than 20 cities for close communication and interaction with the audience.


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Deepen the Blending of Civilizations, Learn from each other and Meet the Global Challenges together —— Voice from the Sino-French Civilization Dialogue

Wang Yi

Jianguo Jiang

Laurent fabius (President of the French Constitutional Council)

Irina Bokova

Dominique villepin (former French Prime Minister)

Dan Jixiang

Justin Vais

Weiwei Zhang

Dieu Benaim

Wu Weishan

Chiala Colazza

Maijia

Hervé Barbale

Shi nai

Luo guoxiang

Deborah Frett

Liu Ye

Jean Christopher Bass

Meng Man

Zhao Xiaoxing

Shen Jian

Liu Shaowen

Emmanuel linko

Xiang Yunju

Jean-Franç ois di Meglio

Feng Ying

Franç ois Guntan

(The pictures in this edition are provided by the conference organizer.)

  "2019 Paris Consensus" of the Sino-French Civilization Dialogue

  We, representatives of Chinese and French intellectuals, cultural and artistic circles and international organizations, gathered in Paris from October 21 to 22, 2019 to participate in the Sino-French Civilization Dialogue and discuss the plan of Sino-French civilization exchange and mutual learning.

  We believe that culture and civilization are inexhaustible motive forces for promoting the development and progress of human society and building a community of human destiny. It is our common aspiration to carry out the dialogue between Chinese and French civilizations, and it is also a great cause that needs our unremitting efforts. China and France should set an example and lead the world in strengthening dialogue and exchanges between civilizations, coping with global challenges and promoting world peace and sustainable development.

  We can see that China and France, as representatives of the two major civilizations of the East and the West, are committed to maintaining the diversity of human civilization, jointly raising the banner of multilateralism and improving the global governance system, and have become an important force in maintaining world peace and stability and promoting the progress of human civilization.

  We suggest that different civilizations coexist on an equal footing and harmoniously, cherish and respect each civilization, and let the diverse civilizations of various countries and nationalities achieve the vitality of the human planet.

  We suggest that different civilizations appreciate each other, tolerate each other, learn from each other’s strong points in dialogue and exchange, and provide value guidance and spiritual support for mankind.

  We suggest that different civilizations help each other and cooperate together, so that the achievements of various civilizations can become valuable wealth shared by mankind and ensure world peace, development, prosperity and stability.

  We hope to take this meeting as an opportunity to carry out regular civilized exchanges and dialogues, build a communication platform, learn from the wisdom of civilization, promote the communication between the people and let the light of civilization better illuminate the human planet.

  editorial comment/note

  The Sino-French Civilization Dialogue, hosted by the Press Office of the State Council, China, and jointly hosted by the Chinese Foreign Languages Bureau and the French "Bridge" think tank, was held in Paris from October 21st to 22nd.

  Wang Yi, State Councilor and Foreign Minister of China, Jiang Jianguo, Vice Minister of the Propaganda Department of the CPC Central Committee, laurent fabius, Chairman of the French Constitutional Council, dominique villepin, former French Prime Minister and irina bokova, former Director-General of UNESCO, attended and delivered speeches. More than 200 representatives from the Chinese and French governments, well-known experts and scholars, outstanding figures in the field of culture and art, and executives of Sino-French cooperative enterprises attended the meeting. Representatives of the two sides held frank exchanges and in-depth dialogues around the conference theme of "Dialogue among Civilizations and Mutual Learning: Building a Community of Human Destiny" and contributed their thoughts and wisdom.

  Let the light of human civilization of equality, tolerance and cooperation shine forever.

  Wang Yi (State Councilor and Foreign Minister of China)

  As important representatives of eastern and western civilizations, China and France have each created profound and excellent cultures, which, like two bright pearls, complement each other in the long river of human history. Not only that, the cultural exchanges between China and France have a long history. In the past hundreds of years, we have always appreciated each other and learned from each other, which has become a model for exchanges and mutual learning between different civilizations.

  As early as the Western Renaissance and Enlightenment, many French thinkers, including Voltaire, had a strong interest in China culture and advocated that Europe should learn from China’s rational spirit. In 1688, King Louis XIV sent the first batch of "the king’s mathematicians" to China, which played a positive role in promoting Sino-French scientific and cultural exchanges. Gu Hongming, a master of Confucianism in modern China, once said in the famous book "The Spirit of China": "It seems that only the French understands the civilizations of China and China best in the world, because the French has an extraordinary spiritual quality as Chinese."

  After the founding of People’s Republic of China (PRC), Sino-French relations and Sino-French cultural exchanges opened a new chapter. In 1964, France became the first western power to formally establish diplomatic relations with New China, and the first cultural center established by China in the west was located in Paris. The "Sino-French Cultural Year" started the trend of holding cultural years with foreign countries in China. In March this year, the Chairman of the Supreme Leader paid a historic visit to France. During the visit, President Macron presented a French version of A Guide to the Analects of Confucius, which was first published in 1688, to President Xi as a national gift, which once again wrote a wonderful story about the encounter between eastern and western cultures. Later, I will co-chair the fifth meeting of the Sino-French high-level people-to-people exchange mechanism with Foreign Minister Le Drian. We will implement the important consensus of the two heads of state on strengthening civilized exchanges and mutual learning, and push the Sino-French cultural exchange to a new level.

  The world today is facing a great change that has never happened in a hundred years. Whether countries are heading for conflict or prosperity, and whether history is heading for retrogression or progress, largely depends on how we treat and deal with the differences between different civilizations. As two civilized countries, China and France are fully capable of providing answers for mankind, that is, they should have a pair of eyes to appreciate the beauty of different civilizations, have a broader mind than the sea and the sky, and let the light of equal, inclusive and cooperative human civilization shine forever.

  We should treat each other as equals and let different civilizations have their own beauty. There is no distinction between superior and inferior civilizations. Every civilization is rooted in its own soil, has advantages and advantages, and has become the common wealth of mankind. Chinese civilization advocated "harmony but difference" more than 2000 years ago, stressing that "all things coexist and do not harm each other, and Tao is parallel but not contradictory". We oppose any form of "theory of superiority of civilizations" or "theory of clash of civilizations", and advocate respecting all countries and nations to inherit and develop their own civilizations and independently choosing a development path that suits their national conditions, so that our world can blossom and become more colorful.

  We must persist in openness and tolerance, and let the beauty of different civilizations. History tells us that selfish and narrow civilizations are doomed to be unsustainable, and only by appreciating, accepting and constantly learning from other civilizations can any civilization last forever. This is the case in China and France. All countries should treat other civilizations and the progress of other countries with a rational and inclusive attitude, and should not put their own interests above other countries. Confucius, a sage in China, said, "Don’t do to others what you don’t want others to do to you", while Mencius pointed out that "if you love others, you will always love them; Those who respect others will always respect them. " Different countries and civilizations should respect each other, understand and accommodate each other, and pay more attention to the beauty of adults than the evil of adults, so as to achieve mutual success and common development.

  We must persist in cooperation and progress together, so that different civilizations can share beauty and beauty. In the past few decades, globalization and informatization have completely broken geographical isolation and provided unprecedented convenience for countries to strengthen mutually beneficial cooperation and achieve collective prosperity. Facts have proved that cooperation is the only correct choice, self-isolation is inappropriate and unilateralism is unpopular. In recent years, the Chairman of the Supreme Leader has put forward a series of important initiatives, such as jointly building the Belt and Road Initiative and building a "community of human destiny", which is a new major contribution made by the ancient Chinese civilization to mankind in the 21st century. Under the guidance of these initiatives, we are willing to uphold and carry forward the concept of multilateralism, deepen cooperation with other countries and make unremitting efforts to promote the overall development and progress of human civilization.

  Draw on the wisdom of civilization, promote the communication between the people and make joint progress towards the goal of realizing the dream of China and France.

  Jiang Jianguo (Deputy Director of Propaganda Department of CPC Central Committee)

  Just now, State Councilor and Foreign Minister Wang Yi’s speech profoundly expounded the important proposition of solving the difficult problems of international relations through civilized exchanges and mutual learning. President fabius’s speech expressed his unique views on the common development of diverse civilizations. The speeches of the two leaders set the tone and provided guidance for our dialogue. Here, I would like to share with you my understanding of the exchange and mutual learning between Chinese and French civilizations with a few symbolic historical symbols.

  The first symbol: "One Road". The exchange of civilizations and mutual learning is the main driving force to promote human progress. More than 2,000 years ago, with the simple desire of friendly exchanges, our ancestors opened up the ancient Silk Road and opened an era of great exchanges in the history of human civilization. On this road, the Chinese and French people, together with the people of other countries, constantly deepen their understanding of different civilizations, appreciate their charm, and learn from their strengths in an open and inclusive manner. A large number of facts have fully proved that exchanges and mutual learning among civilizations can make the fruitful achievements created by different civilizations shared by all mankind. It is also the communication on this road that makes China and France stand on the highland of world civilization and become bright pearls that reflect the two civilizations of the East and the West.

  The second symbol: "A book". President Macron presented The Analects of Confucius, published in France in 1688, to the Chairman of the Supreme Leader, evoking a precious memory in the history of Sino-French civilization exchange. "Sinology spread to the west" and "European learning spread to the east" is a legend that eastern and western civilizations met and learned from each other, leaving a deep imprint on the history of world civilization. Confucian classics such as Confucius’ The Analects of Confucius have had an important influence on the philosophical thoughts of Montesquieu and Voltaire. Facts have fully proved that learning from each other between China and France is like lighting another lamp, which can not only illuminate the way forward for the two peoples, but also make the world a better place.

  The third symbol: "a group of people". 100 years ago, a group of ambitious young people from China came to France not far from Wan Li with longing for the progress of French civilization, seeking the truth of saving the country and the people and the good prescription for transforming old China. Enthusiastic French people opened their arms to these young people who failed to study, helping them to reserve knowledge and skills for serving their motherland. Some of them have become outstanding leaders of New China, while others have become outstanding talents in the fields of science and technology, culture and art. What I want to say here is that the people of China always remember those who helped them and should be good friends with them from generation to generation. The seeds of Sino-French friendship sown by our ancestors have already taken root and sprouted in the storms of the years and grown into towering trees.

  The fourth symbol: "a word". General de Gaulle said in those days: "China and France have deep admiration and respect for each other, and the obvious tacit understanding between the two countries will one day develop into a deeper and deeper cooperation." We are very happy to see that since President Mao Zedong and General De Gaulle made the historic decision to establish diplomatic relations in an all-round way, China and France and their peoples have respected each other, treated each other as equals, supported each other and cooperated closely, and Sino-French relations have become a model of win-win cooperation between different systems and cultural traditions.

  The fifth symbol: "a dream". At the commemorative meeting celebrating the 50th anniversary of the establishment of diplomatic relations between China and France in 2014, the Chairman of the Supreme Leader said: "I sincerely hope that China and France and the two peoples will understand each other, pay attention to each other and jointly realize the ‘ Sino-French dream ’ 。” During his first visit to China in 2018, President Macron said: "We live in an era when France and China can share a dream. This is exactly what I expect from Sino-French relations. " The words of the two heads of state made us deeply realize that the Chinese dream and the French dream are interlinked, and we share a "Sino-French dream". Realizing the "China-France Dream" is a process of deepening the exchanges between Chinese and French civilizations and promoting win-win cooperation between the two countries.

  Carrying out the dialogue between Chinese and French civilizations is a cause for which both China and France are striving. Today’s dialogue is a useful attempt and a new beginning. I believe that the Sino-French Civilization Dialogue will surely become an ideological feast for exchanges and mutual learning between Chinese and French civilizations!

  Laurent fabius (President of the French Constitutional Council)

  Sino-French dialogue is not only a meeting to discuss, but also a practice of the common future of the two countries and the future of the whole world. The civilizations of China and France are different, and they are different in education, history, land area and neighboring countries. That is why it is more important to have a common vision and unite. In 1964, Charles de Gaulle and Mao Zedong decided to establish diplomatic relations between the two countries, and France was the first western power to establish diplomatic relations with China. During my 40 years in politics, I kept in touch with my friends in China. Recently, our two countries have strengthened ties and exchanged frequent high-level visits, which further shows that our ideas are the same. Although we are different, we still have something in common.

  First of all, both China and France have the long-term idea of establishing long-term ties. This is the case in China, and it is also the case in France. Instead of looking at short-term interests, we can foresee the future, overcome short-term difficulties, and look at problems from a long-term perspective.

  Secondly, both China and France have the spirit of openness. In the history of our two countries, we were tempted to close up, and in the end we both chose to open up, so we are very proud. Now many countries, especially big countries, are becoming more and more closed. However, China and France are not like this, which shows the importance of the road we have traveled together.

  Finally, we all attach importance to finding a balance, which is what Wang Yi said: seeking common ground while reserving differences. There are many threats in the world today, and the biggest threat is the threat against multilateralism. Some people do not accept multilateralism more and more. China and France, two great countries, should find solutions to their difficulties under the principle of multilateralism and seeking common ground while reserving differences. We can find new knowledge by studying history, and those who can do this are great masters. In the future, let everyone become such a person and wish the Sino-French Civilization Dialogue Conference a complete success.

  Dominique villepin (former French Prime Minister)

  At present, the world is facing an unprecedented crisis, which is comprehensive and threatens the social, economic, political and international relations system for decades.

  At present, various international relations systems are complicated, and now bipolar, multilateral and unilateral relations are intertwined. Moreover, we can see that there is still a tendency of power politics in the current international system. Today’s world is facing a crisis of trust. Since 1945, people’s confidence in peace, stability and social justice has been shaken. There is also a tool crisis, the United Nations system, the international currency, the World Bank, and so on. The United States left UNESCO because it questioned the efficiency of international organizations.

  So, what should we do? We should start with civilization. The clash of civilizations will lead to a kind of self-isolation. Protectionism has become more and more popular after the "9.11" incident, extremism has spread to the west and south, and we have also seen many conflicts, especially in the Middle East and Libya. There is also a trend of blocking among civilizations. We see that some people provoke sanctions or disputes easily. The obvious example is the Sino-US trade dispute. There are also risks of war in many places. World War I was the destruction of world civilization, and France fought side by side in World War II. War is a brutal destruction of civilization.

  In addition, we also face two major challenges, one is selfish globalization, which benefits us for our own interests, and the other is environmental challenge.

  I make three suggestions, which are very urgent. The first is that our diplomacy must be devoted to common interests. People of all countries must be equal, and all civilizations are equal to each other. Peace is very important. I think the United Nations Military Academy and the General Staff are a good idea, because we are all facing the crisis of terrorism. France and China are both victims, and China and France can join hands with all parties to combat extremism from the global level. The second is to protect the environment, and it is urgent to establish a global carbon market. The 11% increase in global emissions is due to deforestation. The third is culture. Many China artists have lived in France, and they have made great contributions to the cultural exchanges between the two countries. Especially in literature and art, cultural diversity is very important. In addition, we should emphasize multilateralism, promote pragmatic diplomacy through cooperation, and ensure regional scientific and cultural cooperation. France provides assistance to Africa, and China also provides assistance to Africa under the Belt and Road Initiative. Tripartite cooperation should be promoted and a permanent secretariat should be established.

  China and France have the responsibility to contribute to global culture and play the role of thought laboratories.

  Irina bokova (former Director-General of UNESCO)

  Thank you for inviting me to attend this conference to discuss the multipolarization of culture and the world. How to protect civilization in diversity is a very important topic. Respect for international law is the only way to maintain peace. We can only meet the challenge through cooperation. We respect diversity, so we are United. China and France can play an important role. Both countries are defenders of multipolarization, and both countries firmly believe in the role of culture in development. Today’s conference brings us more opportunities. We have seen great changes brought about by technology, information and communication, which have lifted thousands of people out of poverty and closely linked globalization and localization. But society and individuals are increasingly divided. How can we protect peace?

  Humans form a big family, sharing the earth and sharing diversity. We have been looking for this solution. Because another culture may bring conflict, even exclude others and destroy cultural heritage. Some people reject others according to religious standards, think that different ethnic groups cannot coexist peacefully, and think that the world should go back to the past. We should oppose isolationism and respect other cultures. All cultures can learn from each other and make people feel more belonging.

  The thousand-year history of the Silk Road is a dialogue among nations, religions and knowledge. These past exchanges have brought more exchanges and innovations. More culture and art are handed down from generation to generation. The culture of the Silk Road shows that no culture can develop alone. The Silk Road is an important exchange, through the exchange of economy, trade and commodities — — Not only that, but also innovation and identity exchange bring dialogue.

  Once upon a time, the Silk Road was a social network, which linked people together and told the history of human learning from each other. No culture developed alone, and human civilization learned from each other. The Silk Road was an important and lasting development and a soft power. Only in this way can we find solutions to all social challenges in different languages and cultures.

  In the past few years, we have been constantly innovating and expanding the concept of our culture, which shows that our culture and history should be preserved and shared.

  Culture is rooted in the people and affects our ideas. Every culture is alive and constantly evolving. The end result is a beautiful world.

  Diversity is reflected in the world heritage. It can be said that in the past century, although these heritages belong to different cultures, they represent common values. Cultural differences will not divide us, but will unite us. There are 45 cultural heritages in France and 55 in China, both of which are countries with more cultural heritages. Once again, I congratulate a heritage in Liangzhou, China, and a cultural heritage in Zhejiang on being included in the World Cultural Heritage List in July.

  All ethnic groups in the world must exchange innovations and create contacts, so that diversity can be used by us. Sino-French culture is profound, with heritage and innovation, and at the same time, it is integrated with tradition and innovation. There are more than 1000 museums in France, and 200 cultural institutions manage all kinds of archives.

  When a country awakens, the first thing is the awakening of culture. China knows that culture is cohesive and can promote economic development. China’s cultural industry has developed very fast, and a lot of work has been done in cultural inheritance. In 2015, China’s investment in culture is also increasing, which shows that culture can promote social and economic development and bring innovation.

  The experience of China and France shows that culture can be constantly innovated. To encourage human beings to expand their imagination and see further, human beings need this ability to see further.

  Dan Jixiang (former president of the Palace Museum)

  In 2013, the Chairman of the Supreme Leader first proposed the idea of jointly building the "Silk Road Economic Belt" and the "21st Century Maritime Silk Road". This grand idea spanning time and space and a magnificent blueprint bear the dream of development and prosperity of all countries. China and France are both trade centers and cultural hubs connecting the East and the West. After thousands of years, they have witnessed the historical chapter of camel bells ringing and boats facing each other. Thousand-year-old kinship, Wan Li tea fragrance, the ancient and youthful Silk Road, closely linked the two civilizations, exchanged ideas and learned from each other.

  France has nurtured an ancient civilization that has lasted for thousands of years, and has gone through a tortuous and long road of self-improvement. Its splendid scientific culture, rich artistic creation and stirring philosophical thoughts have been the treasure of human civilization for thousands of years. France has always been at the forefront of the world in terms of cultural heritage protection and museum construction. Sino-French cultural exchanges are constantly emerging with great vitality, and the future is even more enviable. In recent years, the museums of the two countries have carried out a number of practical cooperation, including collection research, cultural relics restoration, education and training, and academic exchanges. In these activities, the ancient civilizations of the two countries have given off new splendor, written many stories of cultural exchanges, and expanded mutual understanding among the people.

  Justin Vais (President of the Paris Peace Forum)

  China and France, two great civilizations, span thousands of miles and attract each other. I think the theme of culture can connect two civilizations. Both civilizations can transcend geographical boundaries. Both China and France have foresight and ideas. We talk about cultural communication, that is, soft power, which means that the power of culture can attract other countries.

  Our two countries can’t just look at each other, but also look in the same direction, how our institutions handle bilateral relations, which not only promotes Sino-French relations, but also brings many achievements in Sino-French cooperation. What is the meaning of discussing civilization? It is how to manage the earth in a good way, coexist harmoniously on the earth, and pay attention to the future, which also involves biodiversity, climate change and so on. This is also where Chinese and French civilizations can play a role.

  Zhang Weiwei (Professor, China Research Institute, Fudan University)

  I regard the rise of China as the greatest event in the 21st century. China has gradually taken the lead in some fields from backwardness to catching up. Now China has entered the fourth industrial revolution marked by big data and quantum communication, as well as AI and artificial intelligence. China is now in the first phalanx, which has changed the international situation. The rise of China is different. I call it the rise of a civilized country. Its definition is that an ancient civilization that has not been interrupted for thousands of years and a super-large modern country are almost completely superimposed.

  China and France have a long history, and both have fine traditions and are tolerant. Great Enlightenment thinkers like Voltaire and Diderot, their spirit is essentially emancipating the mind and seeking truth from facts. Under the guidance of this spirit, I believe that the dialogue between Chinese and French civilizations will get better and better, and Sino-French relations will get better and better.

  Dieu Benaim (Fellow of Communication, French Academy of Arts, Representative of China Affairs)

  The French Academy of Fine Arts may not be well known, but many people in Chinese know it very well. The Monet Museum and the Monet House in giverny have many tourists from China. We have a long history with China.

  China and France are very close. I have been to the National Museum of China and once saw a bronze vase, which may be 3000 years old. I can see the sculptor’s gestures and tools at that time, which shows that artistic techniques and feelings spanning 3000 years can be exchanged. When organizing the exhibition, what moved me most was the audience in China. China audiences come from all ages and cultural backgrounds. I remember a girl from China, maybe 15 years old, who watched a sculpture for at least 15 minutes. I was very moved that we couldn’t see such a dedicated audience in France.

  Wu Weishan (curator of China Art Museum)

  In the China Cultural Center on the Seine River, which bears the profound history of France, flows with the blood of French culture and reflects the light of French wisdom, there stand two bronze statues of China saints, Lao Zi and Confucius. The theme of the performance is that Confucius asked Laozi. This is a widely circulated historical allusion. This group of sculptures points out Chinese’s modesty to learn from others, and also points out that the China Cultural Center is a platform for asking questions to the world. Only by combining questioning and preaching can we have a wide-ranging dialogue around the world. Only through dialogue can we communicate our hearts, integrate our emotions, enhance our understanding and seek common development.

  Dialogue, as a rational form of communication between different civilizations, has now become a mighty worldwide trend. The ancient Silk Road once demonstrated for us the glory of civilized dialogue and win-win cooperation, and at the same time inspired us with hope for the future.

  Liu Ye (a famous actor in China)

  In 2001, I participated in a film co-produced by China and France called Balzac and the Little Tailor of China, which was adapted from the best-selling novel of the same name by Dai Sijie, a Chinese writer living in France. It was my first time to cooperate with a French filmmaker, and we discussed the understanding of film aesthetics at most after shooting. France was the first western country to introduce China films, which made many people interested in China’s aesthetics and culture.

  My wife Anna is a French girl, born in Nice. Every time I come to France, I will be called Nice son-in-law, and my wife will be called Northeast daughter-in-law in China. My two children like reading Tang poems and singing "On the Bridge of Evignon" (a famous French nursery rhyme). Children are the future, and the future of Sino-French friendship depends on them.

  Chiala Colazza (President of the French Women’s Economic and Social Forum)

  I have been promoting France, stressing its attraction and attracting investment. Now I want to go to China, and I want to see the role of China. Moreover, China has great potential, and men and women in China can work together to create the future.

  Now we are very concerned about four themes. One is climate, and we hope that women will also sit at the negotiating table and participate in climate negotiations. It is necessary to study how to increase women’s participation in climate action. The second area is how to obtain funds, especially women’s entrepreneurship. We want more women to become entrepreneurs and create jobs and wealth. Another theme is science, artificial intelligence and so on. Women should be given more opportunities in these fields. There is also the need to encourage women to participate in the work of changing society. Improving women’s participation in science is also a major theme of civilization.

  Jean Christopher Bass (CEO of the Institute for Dialogue among Civilizations and Senior Advisor for Strategic Development and Cooperation of the United Nations Alliance of Civilizations)

  It has been 30 years since the fall of the Berlin Wall. At that time, many people thought that the collapse of the Berlin Wall meant the end of an era, and the era of universal and single values and world outlook would come. But in fact, the status quo after 30 years is quite different from what these people originally imagined. The rise of the BRICS countries and the changes in the world’s economic and financial structure have made them feel deeply worried. The development of BRICS countries not only involves the economic level, in fact, the strengthening of BRICS countries has also brought the values of emerging countries to the world. In the past, we talked about the concept of "nation state", but now it is a "civilized country". "Civilized country" is built on the cultural accumulation of thousands of years, and its role in international communication is becoming more and more important.

  Mai Jia (a special expert in Zhejiang Province and a full-time writer in Hangzhou Federation of Literary and Art Circles)

  In my exchanges and mutual learning with readers from all over the world, I deeply feel that in this era of "the world is flat" and "the community of human destiny", dialogue and exchanges between different civilizations are particularly important. Communication and dialogue are the most effective ways to eliminate misunderstandings, reduce conflicts and correctly recognize each other. Economic and trade exchanges are exchanges, sitting together for meetings and dialogues are exchanges, and reading and inheriting each other’s literary and artistic works are also exchanges. We hope that all countries in the world can share China literature as much as we share world literature, and learn more about China from it.

  Today’s writers in China are lucky enough to learn from the outstanding achievements of world literature, and at the same time, they are in a great period of vitality, prosperity and national security. The passionate, multi-level and multi-faceted life provides inexhaustible creative water for China writers.

  Meng Man (Professor, School of History and Culture, Minzu University of China)

  How should we face our own cultural traditions? Confucius is called a saint in China. Confucius is the most important symbol of China culture, whether in France or in other countries. In Confucius’ view, his most important job is to protect and pass on Zhou culture, which is actually order and harmony. Among Confucius’ contemporary thinkers, Confucius seems to be the most conservative one, but it is also the one who has gone farthest. To this day, we are still deeply influenced by him. For example, when dealing with different cultures, we will talk about "harmony without difference" and "don’t do to others what you don’t want us to do to you", which are all Confucius’ sayings. I have lived in the north of China since I was a child, and my favorite fruit is apples. And France is famous for its wine. Isn’t culture the same? The most important meaning of communication is that you and I both know each other, understand each other and appreciate each other. Eat your own fruit and taste the fruit of others, so that your mouth can be full of rich flavor.

  Hervé Barbale (former Secretary-General of French Ministry of Culture and former Deputy Director of Louvre Museum)

  One thing in common between Chinese and French civilizations is that they have a long history, so our dialogue should be more fruitful. There are differences between us, and we should admit that we have differences. We often hear the word "harmony", but harmony does not mean to converge, but to be harmonious and different, and admit that we have different opinions. On this premise, we should move forward together through civilized dialogue and build a more fruitful future.

  Museums can be said to be a theme in the traditional values of France, that is, these works are national, but at the same time they are shared by human beings. The museum shows the long and visible history of mankind. As a museum professional, what touches me most is that the dialogue between civilizations is very active. In the past few centuries, this kind of dialogue has been a great impetus to human development.

  Zhao Xiaoxing (Deputy Director and Research Fellow, Institute of Literature, Dunhuang Research Institute)

  Dunhuang has been at the crossroads of eastern and western civilizations since ancient times. Openness, tolerance, pluralism and mutual learning have always been the attributes of Dunhuang culture. Our research on Dunhuang studies is also based on international cooperation and exchanges. Since 2014, we have held an international academic conference "Dunhuang Forum" every year, providing a platform for Dunhuang researchers all over the world to exchange and inspect Dunhuang. We also actively send scholars from our institute to participate in international conferences and international cooperation. Among them, two visiting scholars are sent to the East Asian Civilization Research Center of the French National Academy of Sciences every year. Here, I would like to express my heartfelt thanks to my French colleagues who have been helping us! I also hope that in the future, we can further carry out cooperative research on Dunhuang ancient Tibetan literature in the French National Library and Dunhuang artworks in the Asian Art Collection in Ji Mei.

  Shi Fei (former Minister Counsellor of the French Embassy in China and former Ambassador to the Philippines)

  There are two ways to spread values, one of which is through war and revolution, but forcing others to accept the values of freedom is against freedom itself. Napoleon forced the promotion of French in Slovenia, but the country’s language and cultural characteristics also remained. The spread of French culture in this period was behind a high degree of centralization.

  We learned from Confucius and China, and implemented the examination system. People born in poverty like me can also become diplomats. French is the language of diplomats, the official language of the United Nations, and the official language of NATO. There are 550 million people studying French and French culture in the world, and there are 17 French Union centers in China.

  Shen Jian (Professor of Zhejiang University, President of China French History Research Association)

  China French History Research Association is one of the earliest national academic mass organizations since the reform and opening up. It has been 40 years since its establishment in August 1979. In the past 40 years, through the efforts of several generations of scholars and researchers, the Research Association has vigorously promoted and carried out the research and teaching of French history in China, strengthened contacts and exchanges with foreign counterparts, and achieved fruitful results.

  With the joint promotion of China and France, since 2003, the Research Association has begun to implement a plan for academic exchanges between Chinese and French history and culture. Every summer, we invite some famous French historians to China to teach young scholars and graduate students in China together with China scholars. Through exchanges, we have trained a large number of talents in the study of French history.

  Luo Guoxiang (Director, Center for French Studies, Wuhan University)

  After World War II, cultural exchanges between countries have become more frequent and fruitful. However, we also see that there are still political, economic and cultural disputes in today’s world, and the world is still not peaceful, which urgently requires us cultural researchers to do a very important job: to find and establish a harmonious world with sustainable and stable development.

  In my opinion, French culture with respect for diversity as its core value and China Confucianism that Voltaire once admired and used for reference can be one of the options to solve the above problems. Confucius once said to his disciple Zilu, "Gentlemen are harmonious but different, while villains are at odds.". It can be said that the principle of "diversity and harmony", which is the mainstream in Chinese and French cultures, can make our world fairer not only in the cultural sense, but also politically and economically.

  Liu Shaowen (Vice President of China Cyberspace Research Institute)

  After 50 years’ development, the Internet has become the main channel and platform for cultural exchange. The achievements of various civilizations are widely gathered, easily flowed and spread around the world in digital form. Cyberspace has increasingly become the common spiritual home of all mankind, providing a broad space for protecting and displaying the diversity of human civilization.

  China and France have a long history of civilization and profound cultural heritage. It is of great and far-reaching significance to deepen the cultural exchanges between the two countries by using online channels to enhance the friendship between the two countries and promote the communication between the people. We should adhere to the principle of equality and respect, let people of all countries know each other about the world’s outstanding cultures through the Internet, take the vision of jointly building an online cultural exchange platform, promote multi-level, multi-dimensional and multi-field cultural dialogue, respect multiculturalism, safeguard cultural diversity, and truly realize the beauty of different cultures and diverse civilizations, the beauty of beauties, the coexistence of beauty and beauty, and harmonious coexistence.

  Deborah Frett (Director of Development, French Institute for Advanced Studies in Social Sciences)

  Confucius said, "A gentleman seeks himself, while a villain seeks others". In 1617, the German enlightenment thinker LeMonetz read the Latin translation of The Analects of Confucius. He said that it brought him a lot of gains, and his learning content was related to the French Revolution. I once saw an article written by Chinese. When talking about the translation of The Analects of Confucius, this article mentioned that the final English version was actually translated from the French version, and these translations were actually done by an American translator. If this is connected in series, we can speculate that Martin Luther King may also be influenced by The Analects of Confucius.

  The French version of The Analects of Confucius wrote, "The only goal of philosophy is to constantly improve yourself and others. Self-improvement is a must and a prerequisite for improving others. " Nowadays, society is becoming more and more materialistic, so we should review the thoughts of ancient thinkers.

  Emmanuel Linko (Professor, China Political and Art History Expert, Sinologist).

  Every country and every civilization share common values with other countries and have their own unique traditions. Civilization includes ideology and values. When French historians refer to China civilization, it has the color that Europeans see the world. the French called this view Orientalism. Corresponding to Westernism, for example, oriental scholars look at the West with oriental colors. Some scholars also believe that western civilization is a realistic civilization, and the west has dispersed and imposed its values on various regions through war and colonization.

  Sino-French cultural exchange is to fight against barbarism, and the opposite of civilization is barbarism, which is terrorism. Both China and France face the threat of terrorism. Al Qaeda has destroyed many world cultural heritages. In the name of civilization, we should crack down on barbarism, and China and France should cooperate in this respect and jointly oppose terrorism.

  Xiang Yunju (Executive Vice President and Secretary General of China Literature and Art Foundation)

  China’s present achievements have been developed through exchanges and mutual learning among civilizations. The people of China are willing to dedicate this great and valuable experience to the world, and China is also willing to put forward China’s plan for world peace and development: building a community of human destiny. Promoting the exchange and integration of human civilizations and learning from each other is the only way to make the world more beautiful and people of all countries live a better life. The community of human destiny, political multipolarity, diversity of civilizations, economic pluralism, sovereign equality, national independence and freedom of personality are mutually external and internal, which is the theory of dialectical unity of human commonness and individuality, and the inevitable conclusion of China’s cultural cosmology of harmony between man and nature, harmonious but different social outlook, people’s heart and good moral outlook.

  The community of human destiny pursues and promotes exchanges and mutual learning among civilizations, and resolves and transcends conflicts and hostility among civilizations. China culture will embrace the openness of the times and world civilization, and the Chinese nation and Chinese excellent traditional culture will also achieve great rejuvenation through creative transformation and innovative development.

  Jean-Franç ois di Meglio (President of French Center for Asian Studies)

  I have been following China for over 40 years. At the moment, we mainly discuss the communication between different ideologies and cultures. The dialogue between China and France has a long history. The furniture decoration in France in the 18th century was deeply influenced by China style, which shows that France recognized China art..

  China’s civilization itself is diverse, so we should have a dialogue with all forms of expression, instead of generalizing. China civilization also has different forms of expression in contemporary art. When it comes to China’s civilization, the first thing we think of is contemporary art, but when it comes to civilization, it actually includes cultural diversity, which enables us to have a dialogue with other cultures. Chinese civilization is bigger than China itself. Speaking of Chinese civilization, in addition to local roots, we should also consider the cultural elements of Southeast Asia and overseas Chinese gathering places. Chinese civilization has gone beyond the territory of its own country.

  Feng Ying (Head of the Central Ballet)

  History has proved that the real world of "harmony but difference" has created the inevitability of civilization diversity and world multipolarization. The trend of civilization’s advancement and development has enabled mankind to form a community of destiny more closely, and in the future, they will all be brilliant and join hands to sail to a broader sea of stars. This development law of "different but identical, same but different" can be found everywhere in the history of human civilization. Of course, ballet art is no exception. Today, when we appreciate the romance of Italian and French ballet, the innovation of British and German ballet, the unrestrained Russian ballet, the casual and natural American ballet, and the delicate China ballet, it is not difficult to find that although each school is colorful, while adhering to the inheritance, all schools invariably place their future development in the international art vocabulary to explore new ways of contemporary trends, which can be described as hand in hand and diversified development.

  Franç ois Guntan (former Chairman of the French Board of Directors of Huawei Technologies and Chairman of the Research and Strategic Prediction Center)

  In cooperation with different countries, we are faced with differences in different cultures and languages. For entrepreneurs, if they want to carry out business smoothly in any country, they must have a deep understanding of local customs and culture, which cannot be obtained only by reading newspapers.

  The world is now facing multipolarization, and the situation is not as simple as it was 20 or 30 years ago. In the past, we used a single language, and the business model was gradually integrated, but now it is multicultural. Therefore, it is more difficult to become a multinational enterprise than before. The diversified characteristics of the team require that large international groups in the future must absorb cultural courses in the leadership training courses and incorporate culture into the group strategy, otherwise it will be difficult to operate. Knowledge sharing can transcend the challenges brought by cultural diversity, which is also a challenge that enterprises must overcome.

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"Visible Happiness, Tangible Democracy" —— The Braille version of the government work report made its debut at the National People’s Congress

    On the morning of March 5, the Second Session of the 14th National People’s Congress opened in the Great Hall of the People in Beijing. Wang Yongcheng, the first blind NPC deputy, got a special government work report-

    Snow-white 8K paper, ring-bound, with concave and convex Braille arranged orderly on it …

    Deputy Wang Yongcheng listened carefully to the report, while carefully stroking this more heavy document with both hands, and it was difficult to hide his excitement.

    This is the first time that the Braille version of the government work report has appeared at the National People’s Congress.

   On the morning of March 5, the second session of the 14th National People’s Congress opened in the Great Hall of the People in Beijing. This is Wang Yongcheng, a representative of the National People’s Congress, reading the conference document in Braille with his fingers. Xinhua News Agency reporter Yao Dawei photo

    "Visible happiness, tangible democracy." Fingertips across the ups and downs of Braille, Wang Yongcheng was filled with emotion.

    At the age of 18, Wang Yongcheng overcame many difficulties and gradually became the chief physician of medical massage for the blind. He held a training course on blind massage, founded the Fujian Strait Blind Massage Guidance Center, and trained more than 6,000 blind masseurs free of charge, driving more blind people onto the road of self-reliance.

    "Walking in the dark, I understand the value of light better; I am a member of the blind, and I know their desire better. "

    After being elected as the representative of the 14th National People’s Congress, Wang Yongcheng has been receiving demands from friends with disabilities from all over the country. He carefully recorded and conducted in-depth research, formed representative suggestions, and actively spoke for this group.

    At last year’s National People’s Congress, Wang Yongcheng, as the only representative of the blind in the NPC, submitted four suggestions on issues such as employment, education and barrier-free environment construction for the blind, one of which was about publishing large-sized textbooks for students with low vision in regular classes.

    In June last year, he was invited to attend the the National People’s Congress Standing Committee (NPCSC) Conference, and his proposal to compile and publish teaching books in Braille and low vision for different educational stages was adopted in the legislative process of the barrier-free environment construction law.

    In November last year, the Working Committee of the National People’s Congress Standing Committee (NPCSC), together with four representatives from the Ministry of Education, National Health Commission, China State Railway Group Co.,Ltd. and China Disabled Persons’ Federation, suggested the organizer to send staff to Fuzhou to deliver the Braille version of the representative’s suggestion reply made for the first time in the work of NPC deputies.

    "When I received the Braille version of the reply, I touched the Braille on it over and over again, and my heart was very warm. The whole process, face-to-face, intimate and down-to-earth, and the response process of four suggestions made me feel full of democracy. " Wang Yongcheng said that this reflects the special concern and special concern of the party and the state for the majority of disabled people, and reflects the responsibility and responsibility of the National People’s Congress to respect the people’s dominant position and support the deputies to perform their duties according to law.

    Nowadays, the government work report and other conference documents are simultaneously published in Braille, which makes the performance of Wang Yongcheng’s representative more smooth.

    The Braille version of the conference documents was produced by the Braille Translation Group first established by the Secretariat of the National People’s Congress this year. This group is composed of the backbone personnel sent by China Disabled Persons’ Federation and compiled and printed by China Braille Publishing House, including 3 blind braille experts.

    "The two sessions produced the Braille version of the conference documents for the first time, which provided a better guarantee for the blind representatives to perform their duties." Wo Shuping, editor-in-chief of China Braille Publishing House, told reporters that in December last year, she officially received the task of producing Braille documents for the conference, and she felt that her mission was glorious and significant. This new measure is not only an active practice of the barrier-free environment construction law, which came into effect on September 1 last year, but also a vivid embodiment of the people’s democracy in the whole process.

    "In the braille translation work, we closely communicated with Wang Yongcheng, understood the needs, adjusted the production plan in time, and finally determined the format of the conference document in Braille." Yin Menglan, a member of the group and an expert in Braille for the blind, introduced that the Braille version of the conference documents transformed complex charts such as bar charts and line charts into specific and clear graphic texts; A folio form was made to facilitate cross-checking; The documents with more contents are presented in volumes for easy reading and carrying. "I hope to help blind representatives achieve high-quality performance through barrier-free reading."

    See the true meaning in detail. Little by little changes have made a vivid footnote for Chinese democracy.

    "Last year, I participated in the National People’s Congress for the first time. My wife accompanied me as a guide. The resident room was equipped with a Braille computer, and the venue was equipped with barrier-free access; This year, the conference provided me with a document in Braille. As a representative of the blind, I am deeply encouraged to continue to drum up and shout for the cause of the disabled. " Wang Yongcheng said.

   At noon on March 5, representative Wang Yongcheng read the Braille version of the government work report with his finger in the resident room. Xinhua News Agency reporter Shi Jingnan photo

    Over the past year, Wang Yongcheng has truly felt the surging pulse of people’s democracy in the whole process and faithfully performed the sacred duties of NPC deputies. His voice has enabled the voices of 85 million disabled people to be heard and the wishes of 17 million visually impaired people to be "seen".

    "I pay special attention to the’ urgent difficulties and worries’ of the disabled. This year, I prepared two suggestions on improving the construction of the old-age service system, paying attention to the special needs of the disabled for the elderly, and promoting the integrated development of the disabled on both sides of the Taiwan Strait, in order to better promote the development of the disabled." Wang Yongcheng said that it is his greatest happiness to turn one suggestion into a visible and tangible well-being of the people.

   On the afternoon of March 5, the Fujian delegation deliberated the government work report, and the representative Wang Yongcheng made a speech. Xinhua News Agency reporter Gao Jieshe

    When spring blossoms again, the halls of democracy gather people’s wisdom and public opinion. The road of barrier-free performance represented by Wang Yongcheng continues to expand, and the wonderful story continues. (Reporter Shi Jingnan, Chen Hongyi)

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"May Day" get together to eat barbecue? This health tip must be read!

  BEIJING, Beijing, April 29 (Wei Xianghui) The "May Day" holiday started. With the recent popularity of the topic of "barbecue food" in various places, the "barbecue army" heading for various places has set off one after another. In order to let everyone enjoy delicious food and avoid worrying about their health, Zhongxin.com interviewed Liu Meng, deputy chief physician of the Department of Oncology of Integrated Traditional Chinese and Western Medicine of China-Japan Friendship Hospital, and Ban Lingwei, attending physician of Clinical Nutrition Department of Chang Gung Hospital in Tsinghua, Beijing, and recommended a healthy barbecue guide.

  These people get in the car and wait!

  Barbecue is delicious, but the experience of indulging is not suitable for everyone. Liu Meng reminded the following people to pay special attention to health risks.

  Patients with cardiovascular diseases: Barbecue food contains high fat and cholesterol, while patients with cardiovascular diseases may have diseases such as atherosclerosis, and excessive consumption may aggravate the degree of the disease.

  Patients with gastrointestinal diseases: barbecue food is difficult to digest, and patients with gastrointestinal diseases may get worse symptoms due to indigestion and other problems.

  Children: Children’s digestive system is not fully mature, so they can’t fully digest the fat, protein and other substances in barbecue food. Long-term consumption can easily cause problems such as gastrointestinal burden and picky eaters.

  Pregnant women: Barbecue food is difficult to guarantee hygiene, and there may be harmful substances such as bacteria and toxins, while pregnant women’s physique is relatively sensitive, so it is not suitable for eating more barbecue.

  Obese people: Barbecue food usually contains high calories and fat, and excessive consumption may lead to health problems such as obesity.

  Ban Lingwei introduced that during barbecue, the ingredients in food undergo pyrolysis or thermal polymerization at high temperature, producing harmful substances such as polycyclic aromatic hydrocarbons and heterocyclic amines, which are recognized as carcinogens in the world and directly related to gastric cancer, lung cancer and rectal cancer. Meat is generally tender in the outside, and if it is not fully cooked inside, it may be infected with bacteria, parasites, etc., and the nutrients are also seriously damaged.

  It’s more reassuring to bake like this!

  However, for most people, it is not easy to resist the temptation of barbecue. Therefore, the two doctors also recommended some healthy barbecue methods, so that taste enjoyment and physical health are not mistaken.

  Liu Meng suggested that in the choice of food and seasoning, low-fat ingredients, moderate vegetables, yogurt, lemon juice, low-salt soy sauce and so on. The use of aluminum foil paper can prevent food from directly contacting with charcoal fire, maintain the moisture and nutrition of food, and reduce the generation of harmful substances.

  In addition, in the way of barbecue, the baking time and temperature are controlled, and the food is turned during baking to ensure that the food is baked evenly; Use aluminum foil paper to prevent food from direct contact with charcoal fire, and keep the moisture and nutrition of food; And drinking water in moderation, keeping enough water can help the body metabolize excess harmful substances. 、

  Ban Lingwei suggested keeping away from open flames and smoke as much as possible, using electric baking, baking plates or wrapping food with tin foil; Cut the ingredients into small pieces and pretreat them with microwave oven in advance to reduce the baking time; Reduce the barbecue temperature and choose an oven that can control the temperature.

  These collocations are not good!

  Eating barbecue healthily and side dishes are also very important.

  The combination of lobster, beer and barbecue is called "gout set meal" by many people. Judging from the experience of some netizens, "it is definitely an experience that goes deep into the soul, which makes people" painstakingly remember their hearts ". Recurrent gout may also cause chronic gouty arthritis, joint deformity, uric acid stones, gouty nephropathy and other problems, and even lead to organ and system dysfunction.

  The two doctors told Zhongxin. com that the main cause of gout is eating foods rich in purines, such as animal viscera, shrimps and some fish, so try not to eat a lot at the same time when barbecuing.

  In addition, Ban Lingwei mentioned that it is not recommended to mix cola and sweets, because high oil and sugar will seriously exceed the calorie, and obesity, hyperglycemia and hyperlipidemia will follow. At the same time, try not to eat with French fries, fried chicken and other foods, frying will also produce carcinogens, and the risk of double superposition will double.

  Liu Meng reminded everyone to pay attention to the sanitary conditions of barbecue stalls, such as tableware hygiene, mixing raw and cooked food, etc., so as to avoid food poisoning and Salmonella infection. (End)

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The price reduction of the polar fox Alpha T5 in Taiyuan is coming! The lowest price is 123,900, so act quickly.

[car home Taiyuan Promotion Channel] Good news! A series of preferential activities are being carried out in Taiyuan to give back to consumers’ love for this electric SUV. At present, car buyers can enjoy a generous cash discount of up to 31,900 yuan, which further reduces the already competitive starting price, and the minimum starting price has dropped to 123,900 yuan. This opportunity should not be missed. Friends who want to know more details or strive for higher discounts must click "Check the car price" in the quotation form and take action quickly!

太原地区极狐

Arc Fox Alpha T5 has a futuristic design, and the front part adopts an exquisite matrix air intake grille, which is smooth and powerful, creating a unique recognition. Overall style, the body lines are simple and tough, which highlights the sports and technical aesthetics of urban SUVs and brings strong visual impact to drivers.

太原地区极狐

Arc Fox Alpha T5, with its well-designed body proportion and streamlined side lines, shows elegant sports aesthetics. The body size is 4690mm x 1936mm x 1650mm, and the wheelbase is as long as 2845mm, which provides a good balance between interior space and handling. Its front and rear wheel tracks are 1640mm, which ensures the stability of the vehicle. Tyre size adopts 235/50 R19, and the front and rear wheels match this specification. With exquisite rim design, it not only enhances the visual effect, but also brings more comfortable driving experience to drivers.

太原地区极狐

The interior design of Extreme Fox Alpha T5 shows the perfect combination of elegance and technology. In the spacious interior space, the steering wheel is made of exquisite leather material, which provides a good grip and comfort, and supports manual up and down+front and rear adjustment to meet the needs of drivers. The 15.6-inch large central control screen is the visual focus of the car, which integrates multimedia system, navigation, telephone, air conditioning and window control, and provides convenient operation experience through voice recognition technology.

The seat part is made of imitation leather, which pays attention to comfort and texture. The main driver’s seat supports multi-directional adjustment functions of front and rear adjustment, backrest adjustment and height adjustment, providing personalized space for passengers. The co-pilot seat also supports front and rear and backrest adjustment to meet the needs of passengers in various sitting positions. The rear seats are equipped with a proportional reclining function, which makes the space flexibly adjustable according to the actual needs and improves the practicality. The overall interior design pays attention to practicality and luxury, creating a spacious and comfortable driving experience for passengers.

太原地区极狐

Arc Fox Alpha T5 is equipped with a powerful engine with a maximum power of 185 kW, which can provide a smooth and efficient driving experience. At the same time, the maximum torque of the vehicle reaches 360 Nm, which makes it possible to feel full thrust during acceleration and daily driving. This power configuration has brought excellent performance to the driver.

Generally speaking, Extreme Fox Alpha T5 has won high recognition from car home car owners for its outstanding design aesthetics and exquisite interior technology. He praised the beautiful appearance and the simple and classy interior, and emphasized the vehicle’s insistence on environmentally friendly materials, so that passengers can enjoy the odorless interior environment. These characteristics undoubtedly make the Extreme Fox Alpha T5 establish a good brand image in the hearts of consumers.

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Young people want to "eat the valley" after running in groups, purchasing smuggling and copyright turmoil.

Cctv news(Reporter/edited by Lu Yang/edited by Yang Wei/Kan Chunyu): "I saw someone on the second-hand platform ‘ Millet ’ And ate it hard. When the delivery date was agreed, the owner could not be found, and more than 600 people were cheated in the group. " This passage comes from the lightning protection post of "Eat Valley" provided by an insider to CCTV News+reporter, in which "Millet" (transliteration of goods) refers to the derivative periphery of animation IP, such as cards, badges, acrylic cards, etc. Buying these periphery is called "Eat Valley". According to statistics, in the past year, the interaction of social media about "eating millet" and "millet" exceeded 1.1 billion times, and there were more and more discussions about the price of "millet" and the dispute over "millet circle".

Dubbed as a "small broken tin box", official website sells for about RMB in 40 yuan, but popular IP figures can be sold for 20,000 yuan per respondent.

Instead of buying, it is difficult to protect rights across borders, and the cold storm under the upsurge of "millet"

Whenever I want to buy some rare "millet", Juanjuan, who has more than ten years of experience in buying around animation, will pay attention to whether anyone posts a group. "After adding the group number, I can place an order in the WeChat link provided by the group owner. They have some internal channels." As "Rare Valley" is hard to buy in official website, the business of assembling hundreds of people to help people buy from overseas is also growing.

Different from ordinary commodities, "millet" adopts the pre-sale system, and it takes at least three months to six months from production and purchasing to domestic packaging and delivery. "But sometimes you can’t wait," Juanjuan told CCTV’s "News+"reporter that it is not a rare thing to buy a road in the "Valley Circle". "If you wait, you can’t find a purchase, but the second-hand platform or micro-store will automatically confirm the receipt when the order arrives."

The reporter of CCTV News+learned that in 2023, a large-scale "purchasing and running" incident occurred in the "Valley Circle". A group owner named "Millet Shop" collected more than 200,000 yuan in payment for more than 600 people, but it was not delivered in one year. "Members buy less than one or two hundred yuan, and more than one or two thousand yuan." The affected group members told the reporter, "Purchasing ‘ Millet ’ Whether it can reach your hands or not depends on trust and conscience. "

In the face of purchasing money, the victims can only expose the payment accounts that send lightning protection posts and ban purchasing, but it is difficult to really recover the losses. This is mainly because the loss of each person who "eats the valley" in the group is not large. "Two or three hundred people have been cheated, and the police can’t help it." And if you want to gather people from all over the world to defend their rights together, the attribution of the case is another problem.

The insider told the reporter of CCTV News+that it has been more than a year since the 600-member "Millet" group was cheated. At first, members would go to the police station near their home to call the police and pull a small group to discuss ways, but they found that the solution was hopeless, and they would not be able to do it. In the year when she continued to pay attention to the progress, she found that there were more and more tricks for purchasing the money. Using fake identities, pretending to pull back the refund group, and telling the members that they were "working for repayment" all reduced the incident to an economic dispute by showing their willingness to repay. "But in any case, they just don’t pay back the money, and they can only see more and more lightning protection posts and hanging posts."

"Millet" puzzle, purchasing lightning protection stickers/provided by respondents

Lawyer Lu Yun of Beijing Yihe Zhonghong Law Firm said that purchasing is an entrusted civil legal relationship, and the act of collecting money may constitute unjust enrichment, fraud or contract fraud. "Not only will the criminal responsibility of the purchaser be investigated, but also the civil losses of consumers will be compensated. In the aforementioned case, the loss of more than 200,000 yuan of the 600-member group has reached the standard of filing a case. Consumers can collect relevant evidence, such as purchase records, payment vouchers and related chat clues, and report the case to the public security organ. "

In addition to the malicious "rolling bills", there are also cases where "millet" was seized by the customs because of suspected illegal smuggling when purchasing. According to the Measures of People’s Republic of China (PRC) Customs on the Supervision of Luggage and Articles of Inbound and Outbound Passengers, when the total value of articles taken abroad by inbound residents exceeds RMB 5,000, they need to declare to the customs. The group of hundreds of people is often hundreds of thousands of big orders, and the number of cards, acrylic cards and pendants will easily exceed 1000.

If it is 13% per piece & mdash; Calculated by the import tax rate of 20%, the profits generated by purchasing without declaring customs duties according to the process and taking risks without telling the members are quite rich. Juanjuan told CCTV’s "News+"reporter that the group suspected of smuggling often has both money and goods, and the owner of the group is punished, the store is gone, and the goods are broken. "Only the group members are left, and hundreds of dollars to buy grain are wasted."

"Millet" purchasing failed to declare suspected smuggling/official Weibo of the General Office of the General Administration of Customs

According to the "Regulations on the Implementation of Administrative Punishment of People’s Republic of China (PRC) Customs", whether the entry around animation involves smuggling should be judged according to the content, quantity, amount and whether a deposit is charged. Generally speaking, the animation surrounding which is declared according to laws and regulations and does not involve contraband can enter the country according to the procedures, but it is illegal to bring the animation surrounding which involves pornographic content into the country. According to the judgment documents, in 2021, Guangzhou Customs Anti-smuggling Bureau investigated and dealt with Li Moumou’s purchase and sale of 1,550 prohibited animation books, sentenced him to 11 years’ imprisonment, fined him 200,000 yuan, and confiscated and destroyed all smuggled goods.

Lawyer Lu Yun said that purchasing "millet" from overseas needs to comply with the relevant laws and regulations in People’s Republic of China (PRC). "It may not only be the legal responsibility of the trustee to bring contraband into the country illegally, but also his behavior will be held accountable for the client."

Regulations on the Implementation of People’s Republic of China (PRC) Customs Administrative Punishment/Source: China Government Network

Copyright Boundary of Secondary Creation: Prosperity and Risk of Millet Production

With the business model of "millet" trading becoming more and more mature, the front-end design and production market has also formed a spontaneous industrial chain. Hua Hua, a post-00 interviewee, told the reporter of CCTV News+that in the half year when she was most addicted to buying grain, she only left herself money for eating, and all the rest of the money was changed. However, because "millet" became more and more expensive, she had to start a "millet business" while "eating millet".

Because of their love for common anime characters, Huahua hit it off with a Malaysian painter, who designed it, contacted domestic manufacturers to customize it, and then opened a group online to sell it. In more than three months, their small team put on the shelves a badge from 12 yuan, a key chain from 18 yuan, and an acrylic board &hellip for more than 30 yuan; … More than 6,000 pieces were sold. Huahua, as a middleman in this business, can draw 1— 2 yuan’s dividend, and the painter, as the main designer, can draw 5— 6 yuan.

Group management announcement/provided by respondents

After tasting the sweetness of "millet business", Huahua also contacted a Korean painter to cooperate. He once had an explosive design of bronzing tickets, which was exquisite in style and distinctive. However, I didn’t expect that because the order link broke through 30,000 orders, "too many people bought it, which made him feel scared", and the Korean painter quickly closed the store. Huahua told CCTV News+that the design and production of "Millet" belongs to a gray area, and there may be economic disputes caused by copyright. "It is profitable, but it has nothing to do with the original author, so I don’t want to make it too big."

As a re-creation of the original animation works and character IP story lines, the copyright issue of "Fan Gu" has always been controversial, that is, it is still unknown whether the painter will be held accountable for commercial profits without the explicit authorization of the original production company.

Because painters play the most important role in the whole production chain and get the highest dividend, more and more fans are trying to get a piece of it. Although in the community discussion, some artists laughed at themselves that "producing grain" must "check the publishing law, beware of reporting, beware of searching", but "millet" lovers usually acquiesce that the copyright of the second creation belongs to the painter.

So does the "established practice" in this practice work? The reporter of CCTV News+consulted Professor Yao Linqing, an expert on copyright research in school of economics and management, Communication University of China. She said that this tacit understanding in the market is mainly related to the "win-win" between painters and IP companies. Because the painter’s second creation can greatly enhance the exposure and popularity of the original works, the copyright holders of IP original works often acquiesce in the spread of such works as a kind of free publicity.

"But if the commercial profit of the painter in the process of secondary development is large to a certain extent, or the adapted patterns and designs infringe the copyright of the original works, then the IP producer still has the right to sue the other party for infringement." It is understood that since 2024, a number of second-time bloggers of a video platform have been sued by the original video copyright party, demanding compensation ranging from 100,000 yuan to 1 million yuan. In 2021, there was also a precedent that stickers and puzzles made by a arts and crafts company in Yiwu, Zhejiang Province were sued by the animation copyright party for copyright infringement, and Professor Yao Linqing said: "From this perspective, ‘ Millet ’ The second creation still has legal risks. "

Copyright Law of People’s Republic of China (PRC) (revised in 2020)/Source: China Government Network

Professor Ma Zhonghong believes that although there are some temptations and disorderly behaviors in the buying and selling, design and production of "millet", the consumption of "millet" by young people can also be regarded as a "growing consumption preference".

So how to understand this growth? Professor Ma Zhonghong explained that, firstly, the information gathering ability of "Millet" fans has grown. They will collect past lives of IP characters, dig it out with Excel or big data, and tell it clearly. In order to get closer to the people they like, they will learn to draw, Cosplay and make props by hand, and then they will shoot, retouch and write a copy. Finally, "Deep familiarity ‘ Millet ’ Cultural people are very likely to transform into practitioners in the fashion, entertainment and cultural industries in the future, helping our cultural industry to keep pace with the times and connect with the international community. " Professor Ma Zhonghong believes that while being alert to the chaos in the "Valley Circle", encouraging young people to pursue personalized cultural production with their own consumption preferences can only promote the healthy and sustainable development of the cultural industry.

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Decheng District: 35 high-frequency government affairs services can be "done nearby" in Wanda Business Circle.

Qilu Evening News Qilu Yidian reporter Zhang Lei correspondent Ai Min Zhang Lixin
"Going to the mall is not only for shopping, but also for the convenience of the people. I really didn’t expect it!" On September 27th, Ms. Xie, a citizen who was shopping in wanda plaza, Texas, found that she wanted to run the business license registration in the government service hall before she happened to see the guidance catalogue of "political-business cooperation" set up by the service desk of Dezhou wanda plaza Commercial Management Co., Ltd., and she came to consult the relevant materials with an attitude of asking by the way. When she was told that she could be assisted by the agent of Wanda Service Desk all the time, and the materials were fully prepared and submitted to the examination and approval bureau, the postal staff could directly submit the license after the examination and approval. The convenience of all this benefits from the strategic cooperation agreement of "political and business cooperation" signed by Decheng District Administrative Examination and Approval Service Bureau and Dezhou wanda plaza Commercial Management Co., Ltd.
In order to further deepen the "one-time success", around the structural reform of the supply side in the field of government services, we will further expand the cooperation field according to the principles of "mass point, commercial super-connection, postal operation and government operation", and integrate the service modes of "running nearby" and "running from home" to "running at most once". On September 27th, Decheng District Administrative Examination and Approval Service Bureau held a signing ceremony for the strategic cooperation agreement of "political and business cooperation" with Dezhou wanda plaza Commercial Management Co., Ltd., which unveiled the "Government Convenience Service Point" in wanda plaza. Since then, the District Administrative Examination and Approval Service Bureau has delegated the first batch of 35 high-frequency items (see the guidance catalogue for details) including business licenses, food business licenses and public places hygiene licenses to the "Government Convenience Service Point" in Wanda Shopping Mall, realizing that government services can be handled nearby and more.
The people who handle affairs can take the way of doing things nearby, bring materials to the staff of the "Government Convenience Service Point" at the wanda plaza General Service Desk for consulting services, and at the same time call the postal telephone Commissioner’s hotlines 0534-12345, 0534-228675 and 15954777187, and the postal staff will respond within 5 minutes, and arrive in wanda plaza within 30 minutes after the response to handle the uploading of materials for the people, and accept the materials for administrative examination and approval.
At the same time, the people who handle affairs can also adopt the "530 door-to-door service" home-based mode, and the people who handle affairs in wanda plaza business district can also call the above-mentioned hotline of postal telephone Commissioner immediately to make an appointment for door-to-door service by telephone. The telephone attendant will inform the application materials at one time and immediately distribute the order to the political and postal service Commissioner after confirming that the materials are complete. The postal service Commissioner will respond within 5 minutes and confirm the time and address with the people who handle affairs, and make a door-to-door preliminary examination and receipt of materials within 30 minutes, and the accepted materials will be delivered to the administrative examination and approval department. By taking advantage of the advantages of supermarkets and postal terminal outlets, we adopt the mode of "530 door-to-door service" and implement a new model of government service of "mass point, supermarket access, postal service and government office", so that the masses can run from "at most once" to "don’t run at all" and realize that government services can be done nearby and at multiple points.
Setting up a "government convenience service point" in Shangchao to create a "political and business cooperation" service system for the coordinated development of the government and enterprises is an innovative convenience move in Decheng. "The implementation of the’ political and business cooperation’ service has achieved a win-win situation for many parties. Citizens can do things conveniently nearby, which also increases the potential customers of shopping malls, and at the same time diverts people who go to government service centers and other related units to do things, thus reducing their pressure. This service model has lasting vitality. " Guan Jinghua, general manager of Dezhou wanda plaza Commercial Management Co., Ltd. told reporters.
The relevant person in charge of the Decheng District Administrative Examination and Approval Service Bureau also said that relying on Wanda Shopping Mall’s "government convenience service point" can not only bring tangible convenience to the masses and enterprises, but also bring more customer flow and business volume to the shopping mall through expanding services, which can attract the masses to take the initiative to go to the shopping mall to handle government service business and promote the growth of shopping mall business circle. It is a beneficial practice for the government and shopping mall institutions to complement each other and integrate development. In the next step, the district examination and approval bureau will take this cooperation as an opportunity to actively promote the refined, integrated and personalized development of the "political-business cooperation" model, actively explore new measures, new ways and new mechanisms to optimize services, further tap the potential of political-business cooperation, enhance the level of cooperation, deepen the level of cooperation, adjust and increase service items in a timely manner according to the needs of the masses and the maturity of matters, continue to introduce more convenience service measures, and achieve win-win cooperation among the people serving Decheng. Make every effort to create a first-class ecological environment for government affairs and consumption, and make new and greater contributions to promoting high-quality economic and social development and building a new era modern new Dezhou demonstration zone that is "rich, beautiful and strong"!
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