Sudden! Vanke emergency response

Observer Network Text/Observer Network Xie Hongjuan Editor/Ma Yuanyuan

On April 10th, according to Interface News, Xiao Jin, general manager of Vanke Jinan Company, was taken away by Shandong police for investigation 48 hours ago.

In this regard, Jinan Vanke said that Xiao Jin cooperated with relevant departments for personal reasons. The company operated normally, and Jin Yabin took over as the general manager of Jinan Company. At present, the investigation is still in progress. Please refer to the information disclosed by relevant government departments.

According to public information, Xiao Jin was born in 1969, and entered the real estate industry in 1992. He has worked in head housing enterprises such as Ocean Land and Vanke, and is a well-known professional manager in the real estate industry.

In September 2009, Xiao Jin joined Beijing Vanke as the deputy general manager of Beijing Vanke Enterprise Co., Ltd., in charge of sales, operation and business (shopping center, community business, office building, pension, etc.). Xiao Jin is well versed in marketing. During his partnership with Mao Daqing, the sales of Beijing Vanke increased steadily. Since 2010, it has achieved sales of 10 billion yuan for four consecutive years, and in 2014, it topped the list with sales of 13.554 billion yuan.

In 2014, Xiao Jin, who has the title of "marketing wizard", parachuted into Shenyang as the general manager of Shenyang Vanke. His task is to lead Shenyang Company, whose performance has fallen into a trough and its market share has retreated to the second place, to "return to the peak". In his own words, "my personal character can’t accept the second ranking, so it is my mission to take up a new job in Shenyang and lead Shenyang Company back to the top."

At the beginning of 2016, Xiao Jin set itself a small goal-10 billion sales, and achieved this goal ahead of schedule by rapidly developing the sales model. On November 21, 2016, Xiao Jin issued an internal mail "Vanke’s sales exceeded 10 billion", which mentioned that "the filing amount today exceeds 10 billion."

In 2017, Vanke achieved sales of 10 billion yuan in a shorter period of time. On July 10th of that year, Shenyang Vanke held a communication meeting for all employees in the second quarter with the theme of 10 billion yuan in half a year. According to Kerry data, Vanke achieved an equity sales amount of 13.856 billion yuan in 2017, ranking first; In 2018, Vanke won the sales champion, with sales of 16.817 billion yuan.

At the end of 2019, Vanke City General changed its defense, and Xiao Jin served as the general manager of Jinan. In Jinan, Xiao Jin continued its rapid development and sales model in Shenyang. In Jinan’s land transaction market in 2020, Vanke, the main city, took the most land, with 17 plots of land, covering an area of 617,659 square meters and a total area of 926.49 mu, ranking first in this year’s land acquisition.

Thanks to this, in 2020, Vanke ranked first in Jinan with sales of 15.66 billion yuan, surpassing Sunac and China Shipping, and ranked first in 2021.

From 2022 to 2023, Vanke remained in the second place in the list of housing enterprises in Jinan, with sales amounts of 11.36 billion yuan and 9.54 billion yuan respectively. However, in 2024, Vanke’s sales in Jinan fell sharply. According to the data of the Central Finger Research Institute, from January to March 2024, Vanke fell to the seventh place with sales of 1.2 billion yuan.

Source | Observer Network

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Original title: "Sudden! Vanke Emergency Response "

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