The big environment is there, and it is said that cars are not easy to sell, but HarmonyOS Zhixing has a big deal, and the National Day Golden Week alone will yield 30,000 yuan. Didn’t you say that consumption is going down? HarmonyOS Zhixing’s products don’t take the route of exchanging price for quantity. Why can they still sell so well? It’s a little hard to understand.
However, Wang Yanzhen, president of Huawei’s terminal BG intelligent car selection business department, made some remarks in the live broadcast, which made Xiaobian suddenly realize, even after knowing it. Wang Yanmin said that buying HarmonyOS Zhixing’s car is actually buying Huawei’s innovation, Huawei’s execution and its ability to control the supply chain, and HarmonyOS Zhixing adheres to high quality requirements regardless of its "boundary" products, because the first requirement of consumers is high quality, and the second requirement is technological leadership.
Looking back carefully, HarmonyOS Zhixing seems to have done just that. While ensuring quality, we should be technologically advanced. Moreover, as Wang Yanmin said, all products of HarmonyOS Zhixing promise to be constantly updated and continuously upgraded to meet consumers’ demand for high quality and leading technology. I think this is Huawei’s ability to control and innovate the supply chain.
There is no need to say much about the success of HarmonyOS’s wisdom. Data doesn’t lie, data tells everything.
Do explosions and make experience.
Since the new M7 came out, HarmonyOS Zhixing seems to understand consumers more and more, and has made experience in making explosions.
The new M7 has delivered 200,000 vehicles, constantly refreshing and creating new power records. It is no exaggeration to say that the launch of the new M7 is a particularly critical node of HarmonyOS Zhixing, and its popularity makes Huawei more confident.
Soon after, he came. Even though the price is not low, it continues to sell like the new M7, ranking first in the sales volume of luxury cars with more than 500,000, and has really successfully seized the market share of luxury cars. Now Dading has exceeded 150,000. In addition, 20 days after listing, Dading also broke through 8,000 units, becoming the first place in the 400,000-class luxury pure electric car.
If this can’t prove that HarmonyOS Zhixing has made experience in making explosions, let’s take a look at the latest model. Zhijie R7 is the first coupe SUV of HarmonyOS Zhixing, with a guide price range of 25.98-33.98 million, which is not cheap. However, within 24 hours after the release of Zhijie R7, 6,000 sets will be broken. After 14 days on the market, it has definitely exceeded 20,000 units.
There are 4 explosion models in a row, and the prices are not cheap. The data shows that the average transaction price of HarmonyOS Zhixing showed an upward trend from January to August this year, and the average transaction price in August was 399,000. You know, the first-line luxury brands in the same period showed a decline as a whole. The average transaction price of Mercedes-Benz and BMW in August was lower than that of HarmonyOS Zhixing. It seems that the pattern of luxury market has quietly changed.
All products can be played.
As Wang Yanmin mentioned, Huawei is led by high quality and technological leadership. The strength of its products is strong, no matter which product can play well. I want to buy a national SUV with a new M7. I want to buy a Rolls-Royce, but the budget is not enough. There are also five seats available in the world of "China Rolls-Royce Cullinan". If you want to buy 56E, but you don’t like intelligence enough, you can choose to enjoy S9. No matter which one, you can find its characteristics and advantages.
Take the latest intellectual R7 for example, the price range of 25.98-33.98 million is obviously aimed at. Model Y has always performed well in this market. To compete with it, you must show more sincerity. The intelligent R7 is smart, using the price of Model Y, but it brings an experience beyond Model Y.. Intelligence R7 has advantages in space, driving and endurance, and intelligent technology.
Although Zhijie R7 is a coupe SUV, it adopts innovative body proportion design, and the rear head and leg space is close to 1 meter, so the seating space is spacious. At the same time, Zhijie R7 has Turing platform, dual 800V and HUAWEI ADS 3.0. Choose a product with better experience, of course, no problem. From the order, we can see the strength of the intellectual R7.
In fact, a few days ago, Zhijie R7 had already ushered in the delivery ceremony of the first car owners in Shenzhen. At that time, Yu Chengdong mentioned another advantage of R7 in the intellectual world, that is, it is always new. He said that Zhijie products will continue OTA, and Zhijia will upgrade 1-2 versions every month, and its intelligent driving ability will be continuously enhanced, so that users can get a better experience.
Yin Tongyue, who was at the same venue, told a story, roughly meaning that he had organized three negotiations with suppliers during the R&D process, and everyone was at a loss as a result. After continuous efforts and screening, only 27 people finally met Huawei’s requirements.
He said that from the launch of S7 to R7, they underestimated the difficulty of quality requirements for cooperation with Huawei. Cooperation with Huawei not only revolutionized the lives of traditional cars, but also challenged international big-name suppliers. It can be seen that Huawei’s requirements for product quality are really high, which is consistent with its line of always implementing high quality.
Obviously, high quality is also the core killer of R7. Of course, this is also the killer of all products of HarmonyOS Zhixing.
Times have changed, and China brands need Huawei upward.
In the past, China cars were crowded out by many people. Our technology is backward, our quality control is inferior to others, and our products are not recognized by our own people. Admittedly, at that time, our brand was really in the stage of accumulating experience.
In recent years, with the trend of intelligentization, electrification and networking, there is an opportunity for China’s brand to go up, and Huawei is one of them to seize the opportunity. With years of accumulation in software, hardware, AI and other technologies, it provides support for HarmonyOS Zhixing products. Facts have proved that this is right, and HarmonyOS’s wisdom is gradually being widely accepted and recognized by the masses.
In fact, there are still people who have doubts about Huawei’s influence in the car circle. However, we have to admit that the wheels are rolling forward, and the times have changed. China brands need Huawei upward, and we need Huawei.
Aouita’s models all adopt the future aesthetic design, so Aouita 07 is no exception. Its axle length ratio is 0.61, width-height ratio is 1.23, and wheel-height ratio is 0.48, which also makes this car achieve the golden ratio of body posture. Moreover, it adopts butterfly-wing front face, star-track streamer taillights, interactive screen, ultra-clear electronic exterior rearview mirror, 21-inch wheel hub and so on in appearance design, which shows Aouita 07′ s pursuit of future science and technology. However, this car does not have a large-scale design to reduce wind resistance, so its wind resistance coefficient is 0.259Cd.
As a household SUV jointly built by Geely and Baidu, the appearance of the Extreme Yue 01 is quite unique. The overall design of AI empowerment is adopted, and "less is more" is clearly revealed. Smart eye interactive headlights are 15mm*80mm ultra-thin far and near light module size, which looks sharper and deeper. Moreover, the car body is designed with low wind resistance in a large area, such as front and rear diversion grooves, hidden door handles, active lifting tail fins, etc., which can enhance the requirements of the vehicle for downward pressure, so with the blessing of various functions, the wind resistance coefficient of this car is only 0.249Cd. Therefore, Extreme Yue 01 is characterized by sports. For most car buyers now, it is 90 and 00. Later, the concept of sports is more dominant.
The interior of Aouita 07 is generally designed as "urban first class", with four large screens in the car, which can realize linkage function, and there is still an embracing experience. Although the size of the 35.4-inch remote screen is bright, it is slender as a whole, and the actual visual perception is slightly insufficient. The front seat is a double zero-gravity seat, which can achieve 120 lying posture, and the seat is more effective in supporting the human body through the superposition of ten layers of comfortable structures.
The interior of Extreme Yue 01 accords with the title of "automobile robot", and the U-shaped steering wheel has a unique shape, which can prevent the information on the big screen from being blocked. With pulley-type multi-function buttons on both sides, it is easier to operate. The resolution of the 35.6-inch central control screen has reached 6K ultra-clear. In the current market, it can be regarded as an integrated large screen with the largest size, the narrowest frame and no separation. The seat adopts the "Moon Gravity" seat, adopts the Nappa full-grain leather sports seat, and has a smooth touch and a main driver’s headrest cockpit, which makes the immersive driving experience feel stronger.
Aouita 07 still uses the family-style HarmonyOS cockpit, which has traditional voice recognition functions, including but not limited to the functions of regional voice wake-up, continuous voice recognition, visible-to-talk and so on. The recognition speed is fast and the accuracy is high, and there is not too much "personification", but it is still no problem for daily driving. The vehicle also supports the automatic transmission of mobile phone data by touching the central control screen when opening navigation, Huawei video, music and other applications, and the use of mobile phones and vehicles will be more flexible.
Aouita 07 adopts Huawei Gankun Intelligent Driving ADS 3.0 system, and the whole vehicle has 27 high-perception hardware. Through the brand-new end-to-end architecture, the vehicle can learn the driving decision-making mode independently. Moreover, its sensing hardware, including a 192-line lidar, can build a multi-layer stereoscopic sensing system, so it can make the whole vehicle have stronger sensing ability and faster response. It has a number of intelligent driving assistance functions, among which the function of "parking away from the car" is quite distinctive, which can solve the "last meter" problem for drivers, and the parking recognition accuracy is high, and the safety is still trustworthy.
Extreme Yue 01 is adopted.
Extreme Yue 01 also attaches great importance to safety. It combines a variety of high-strength materials to make the body material more rigid. Its A-pillar is made of 2000Mpa hot-formed steel, and its B-pillar is made of TWB laser tailor welded blanks and TRB variable thickness rolled plates, which can absorb the collision energy to the maximum extent and ensure the driving safety of passengers in the cabin. Moreover, its torsional stiffness is close to 40000Nm/Deg, and it is in a leading position in the same class. Therefore, in the C-NCAP crash test, it won a five-star safety rating.
According to the official data, we can see that the official guide price of Aouita 07 pure electric version is 229,900-289,900 yuan, and the official guide price of Extreme Yue 01 is 219,900-309,900 yuan. It can be seen that the lowest price given by Extreme Yue 01 is more favorable than that given by Aouita. Moreover, the November policy of Chaoyue 01 has also been updated, adding 5,000 points for double 11 time-limited single-locking ceremony and 15,000 yuan replacement subsidy, and applying official and unofficial replacement and 7kW home charging service package at a time-limited preferential price of 2,999 yuan. From this point of view, the Extreme Yue 01 is a model worth buying.
