Hot sales? AITO asks for more than 40,000 new M7 vehicles.


Hot sales? AITO asks for more than 40,000 new M7 vehicles.

On October 5, 2023, AITO asked the official news that the new M7 has accumulated more than 40,000 large orders, which means that customers have paid a non-refundable reservation deposit.

Prior to this, on September 12, 2023, AITO officially released the new M7 and announced its price.

The new M7 is available in two versions, with five seats and six seats, and the price range is between 249,800 yuan and 329,800 yuan. This price range is equivalent to that of the medium-sized SUV M5 of the same brand, and the price of the new M7 is reduced by 70,000 yuan compared with the previous version, and it is also reduced by 40,000 yuan compared with the price-reduced M7 in January.

Not only that, the independent press conference of the new M7 in the world is the first time since the establishment of the brand.

In the past, models including M5 and M5 EV were released at Huawei’s new product launch conference. However, this time, the media chose to release the new M7 independently, which may reflect Huawei’s internal reflection on the auto industry and the change of attitude, and it is also a reflection of AITO’s media brand after its sales in the terminal market declined.

As a brand jointly launched by Cyrus and Huawei, the product advantages of AITO series models are mainly reflected in intelligent driving and cockpit capabilities. Specifically, the new M7 adds a lidar and is equipped with HUAWEI ADS 2.0 advanced intelligent driving system, which can realize high-speed and advanced intelligent driving in urban areas without relying on high-precision maps.

At the same time, Yu Chengdong said at the press conference that the new M7 is equipped with HUAWEI ADS 2.0 advanced intelligent driving system, which is expected to realize high-speed and advanced intelligent driving in urban areas without relying on high-precision maps in December. Urban intelligent driving pilot assistance (urban NCA) will realize the nationwide experience. At the same time, the new M7 vehicle is equipped with 27 sensing hardware, and combined with the high-performance computing platform and Huawei’s self-developed anthropomorphic algorithm, it realizes the perception ability of dynamic and static targets (including alien objects) in the whole scene and all weather.

On October 1st, AITO officially announced the order status of the new M7.

According to the official, since its listing on September 12th, the average daily order of the new M7 has exceeded 1,500, and the total order in September has reached 30,000. According to the latest data, as of October 5, the cumulative large order of the new M7 has exceeded 40,000 vehicles, which means that the daily order volume is about 2,000 vehicles.

During the National Day, the sales of the new M7 are more popular than before. However, on October 1st, domestic new force automobile enterprises generally announced their delivery, but AITO asked the community to remain silent again.

According to the data, the cumulative sales volume of LI in the first three quarters reached 244,200 vehicles, while their annual sales target was 300,000 vehicles, and the completion rate reached 80%. This makes LI the company with the highest delivery target achievement rate among emerging forces.

In addition, the annual sales target of Krypton cars is 140,000, and the completion rate in the first three quarters is 54%. However, the completion rate of other models is less than 50%. In the fierce market competition, it is expected that it is difficult to achieve the sales target.

With the introduction of the new M7 by AITO, it may change the situation that its attention is not high.

In addition, it is worth mentioning that in the fourth quarter, AITO also plans to launch a new model named M9. Yu Chengdong announced at Huawei’s new product launch conference in autumn on September 25th that the M9 will be released in December.

From the perspective of product positioning, the M9 will directly compete with the ideal L9. According to the information disclosed by the Ministry of Industry and Information Technology, Wenjie M9 will provide two power options: extended range and pure electric. The body size is 5230/1999/1800mm and the wheelbase is 3110 mm. It is positioned as a full-size SUV, which will face direct competition with the ideal L9.

It is understood that Huawei’s latest complete set of smart car technology solutions will be applied to the world M9, including HUAWEI x HUD AR-HUD, HUAWEI xPixel, HUAWEI xScene light field screen and the latest HarmonyOS 4. Interestingly, Yu Chengdong once said: "The M9 is not only the best SUV within 10 million, but also the most powerful SUV on the road."

National Ride: Can it be far ahead?

What deserves our attention is that with the cooperation between Huawei and more and more automobile manufacturers, the "China" element of the brand is gradually being diluted. How will we deal with this challenge in the future?

In addition, the pricing of this model has not yet been determined. If its pricing directly refers to the ideal L9, then as a product in cooperation with Huawei, the M9 may become a hot-selling model. However, considering the current market trend and the influence of AITO in the domestic market, it is not a simple task to directly replace the ideal L9, and it remains to be seen whether it can lead.

Of course, the final result will be decided by the choice of the market and consumers. Let’s wait and see.


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