The first batch of M5 Smart Driving Edition was delivered, and Huawei was empowered to innovate "acceleration"


The first batch of M5 Smart Driving Edition was delivered, and Huawei was empowered to innovate "acceleration"

# Q: The first batch of M5 Smart Driving Edition delivered in China # 2023 Guangdong-Hong Kong-Macao Greater Bay Area International Automobile Expo and New Energy Automobile Expo was held in Shenzhen Convention and Exhibition Center from June 16th to 24th. On the first day of the Expo, the first delivery of the M5 Smart Drive Edition of AITO was successfully completed.

The M5 series intelligent driving version made its debut at the press conference in April this year. At the same time, it was equipped with Huawei ADS 2.0 advanced intelligent driving system and HarmonyOS Intelligent Cockpit 3.0. According to reports, this car is the first to realize the intelligent driving function without relying on high-precision maps, which expands the application scope of intelligent driving and makes driving safer and easier.

At the first delivery ceremony, the first owners of the M5 Smart Driving Edition, on behalf of @ Feifei’s car COOL, shared their personal experience of driving and their understanding of intelligence. At the same time, at the meeting, Yu Chengdong, managing director of Huawei, CEO of BG, and CEO of BU, a smart car solution, said that the first delivery of the M5 version of Zhijie will help more users enjoy the bonus brought by smart cars.

Not long ago, AITO asked the community to announce the completion of the official production of the 100,000 th vehicle, which lasted for 15 months and stood out among a number of new energy brands, becoming the fastest new energy vehicle brand in the industry to reach 100,000 vehicles.

For the brand of new energy vehicles, the first 100,000 vehicles are of great significance, which means that the enterprise has the ability to systematize. Once it reaches 100,000 vehicles, it is equal to the "line of life and death" that it has crossed. The completion of the first 100,000 new energy brands is a leap from "0 to 1", which opens up the market and builds the brand’s own value system. Not only that, the figure of 100,000 vehicles also represents the possibility of profit.

Earlier, Xu Haidong, deputy chief engineer of China Automobile Association, said in an interview that with the rapid growth of the new energy vehicle market, cakes are getting bigger and bigger, and related car companies can reach sales of 100,000 vehicles or more, which may make a profit. In March 2022, the pure electric versions of the M5, M7 and M5 were delivered one after another, and the cumulative sales volume of AITO vehicles in 2022 was nearly 80,000.

In addition, AITO’s brand has been recognized in the industry evaluation and consumer reputation. According to the data, the net recommended value (NPS) of the M5 car owners is as high as 86.4%. In the "Report on the Quality of New Passenger Cars in 2022", AITO ranked first in the quality ranking of new energy brands, far exceeding the industry average.

Behind the delivery volume and word of mouth, what needs to be guaranteed is the production capacity. Yu Chengdong said at the ceremony of asking about the 100,000 vehicles off the assembly line, "Celestial already has two factories, and now the third factory is under construction, which has a large enough production capacity. At present, the sales volume is not high enough because the new car (Wujie M5 Smart Driving Edition) will be delivered to consumers in the middle and late June, and we need time to complete the process of sales growth. "

The cooperation between Cyrus and Huawei began in 2021. At that time, Yu Chengdong was appointed as CEO of Huawei BU, and he took the lead in choosing the "intelligent selection mode". As Yu Chengdong later said at the automobile 100-member conference, Huawei BG has more than ten years’ experience in user experience design, product design, industrial design, brand marketing and channel retailing, which can help car companies make their cars competitive together.

The performance of the media just proves that this statement is true. In the time since Yu Chengdong took office, Huawei and Cyrus have launched four AITO series vehicles, namely, the extended-range version of the five-seat SUV, the six-seat SUV, the pure electric version of the M5, and the full-size SUV, the M9, which will be launched in the fourth quarter. After it was released in March 2022, M5 became the sales leader among the new forces at that time.

The automobile industry has formed a consensus that new energy is electrified in the first half and intelligent in the second half. The technical advantages provided by Huawei have helped the products in the world win the front seats in the second half competition.

Specific to the technology, the "double intelligent ceiling" of the M5 can be summarized, one is the HarmonyOS intelligent cockpit 3.0, and the other is the ADS 2.0 system equipped with the M5 intelligent driving version.

HarmonyOS cockpit has been recognized as "smart car ceiling" by the industry. With the maturity and integrity of HarmonyOS’s ecosystem, HarmonyOS Cockpit allows cars, mobile phones, tablets, laptops and other electronic products, and even smart homes and other equipment to be connected to the same technological ecosystem. The HarmonyOS cockpit of Wujie M5 Intelligent Driving Edition can also realize all-round automatic adjustment of seat position, HUD height and rearview mirror position.

It is understood that Huawei ADS2.0 system does not rely on high-definition maps, and can reduce traffic accidents caused by inattention and complex road conditions by 90%. In terms of actual driving experience, Yu Chengdong personally drove the ADS 2.0 version in Shanghai the day before the press conference, carried out a test drive across several districts, and ran all morning on elevated roads, tunnels and roads with mixed people and vehicles. He told us that even if we didn’t run the road during the test, we didn’t need someone to take over the steering wheel, and we achieved zero take-over in the whole process.

For smart driving, Huawei wants to go further. Huawei plans to land intelligent driving assistance in at least 15 cities in the third quarter of this year without relying on high-precision maps, and land in 45 cities in the fourth quarter.

How do the results of intelligent selection mode reach users? Using its huge retail channels, Huawei has built a sales network of cars in just a few months, so that new products can reach users faster.

According to media reports, the sales channels of the world are usually divided into three types: the flagship store operated by Huawei, the smart life museum or authorized experience store led by dealers, and the AITO authorized user center led by Cyrus. At present, the user center and experience center of AITO has covered 230 cities, with more than 1,000. And the AITO user center is still being upgraded one after another, and more than 178 companies have taken the lead in completing the image upgrade.

The dual advantages of technology and channels make AITO become the best-performing brand in Cyrus Group. Judging from the 2022 financial report of Sailis, the revenue of new energy automobile business, as the core growth engine of Sailis, reached 24.934 billion yuan, a year-on-year increase of 482.8%. The cumulative production and sales of Sailisi new energy vehicles were 139,100 vehicles and 135,100 vehicles, with year-on-year growth rates of 233.64% and 225.90% respectively. According to the data, the sales volume of the consulting industry accounts for 60% of the sales volume of Celestial new energy vehicles. It can be said that the consulting industry is the main force driving the performance growth of Celestial new energy vehicles.

There is no reference for the intelligent selection model. Judging from the current delivery data and market performance of the car, this is a road that can lead to the future. As for what kind of future? Zhang Xinghai, the chairman of Celestial Group, once proposed that Celestial should be a Chinese-style new energy automobile head enterprise when the 100,000 th car rolled off the assembly line, and AITO would build another 5 million market in 10 years.


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