It’s going to rain, and people want to chase dramas. Although the production of film and television dramas has been greatly reduced by the big environment in 2020, there are still many excellent hardcore suspense dramas, such as Hidden Corner from the perspective of children, Trident by the Economic Investigation Group for the elderly, roving inspection group that is sweeping the ratings list, and Under the Sun, which suddenly parachuted in the New Year’s Eve and launched strongly on Mango TV.
In particular, "Under the Sun" directed by Yutong Yan, starring Cai Wenjing, Liu Kai and Peng Guanying, and joined by Wang Jinsong, Feng Lei, sarina and other drama groups, is the most unique in terms of creativity and innovation. Now the plot has just started for more than a dozen episodes, and it has become a must-have drama on the Internet.
The drama can win everyone’s favor. Apart from the production and actors, the most crucial reason is that the director dares to play, not only dare to play, but also "the city will play"!
After all, Yan Yudan grew up in a military family, graduated from the law department of Fudan University, and was an expert in directing many criminal investigation dramas in CCTV. His rigorous knowledge system and rich creative experience made him disdainful of playing those proven prescribed moves, but he made a surprise attack and tried some new elements and gameplay.
For example, in terms of role setting, whether it is a hard-core chivalrous detective or a high-intelligence detective, it is all leftover buns from other people’s homes. This drama has created a pair of mixed doubles partners who seem to have nothing to do with fighting crime, and the contrast is particularly great. Ke Ying, played by Cai Wenjing, is a female teacher of a foreign language school. She is beautiful and intellectual, and she can’t see any lethality from her appearance. Xiaowu, a takeaway brother played by Liu Kai, is common in the market.
Such a pair of protagonists may not survive two episodes in other dramas, but in Under the Sun, they not only survived, but also lived like others dare not even think about it. In the first episode, on a dark night, Ke Ying encountered three Jiang Yang thieves, and the narrative rhythm of crackling broke through the plot reversal of the brain hole. With the third-party perspective played by Wang Jinsong, the whole process was deduced, making this anti-killing like a miracle.
If the image of the hero and heroine has knocked over the red tape of the genre drama, then the villain can be called shocking. The overbearing president Feng Xiaosheng and Jiang Yang Avenue Shen Shijie are strangely combined, played by a powerful actor, Peng Guanying. One second, he is a desperate parkour, and the next second, he has been standing on the stage and attracted a lot of attention. The seemingly gentle Feng Xiaosheng is secretly scared with the eyes of hidden evil spirits. This strange style of painting has broken through the conventional logic.
On the one hand, the beauty teacher’s version of "Complex Gold" and the villain’s version of "Chasing the Murder at White Night" were in high energy from the beginning. Shen Shijie, who became the voice of Feng Xiao, angered and killed the tip of the knife, revealing his bloodthirsty nature. Xiao Wu was like a tiger, and he was constantly in danger in the dangerous zone between black and white. Ke Ying was determined to find out the truth in his own way and use his beauty and wisdom to dance on the tip of the devil’s knife.
As an emotional suspense drama, Under the Sun dares to make the emotional relationship and drama conflict of the characters to the extreme. On the basis of hard-core suspense, it dares to try new ways of playing that no one dared to play before, both in terms of innovation and experience. Its appearance has made a good start for domestic dramas in 2021. I hope that from now on, there will be more and more good dramas, so that every day will be there.
Source: Time Weekly-Time Online
Consumption is a video column of’ No.19 Business Research Society’ under Time Weekly. By the reporter of Time Weekly’s consumer group, we can interpret the big and small things in the consumer field in popular and lively language.
With the disclosure of financial reports in the first half of this year, coupled with the prospectus just submitted by a new company, the transcripts of domestic beauty products in the first half of this year are beginning to take shape.
It is worth mentioning that it is different from the previous "fair price" and "flat replacement" route, including most domestic beauty products such as YSG.NYSE, shanghai jahwa (600315.SH), Shangmei Group, Polaiya (603605.SH) and Betani (300957.SZ).
Don’t, cheap beauty is not popular?
If the time is set back to 2019, with the popularity of the first year of live broadcast, the new domestic beauty products at that time can be roughly divided into two categories: one is to follow the "fair price" route like a perfect diary, and the other is to create an elegant and dignified Chinese style. Huaxizi faction.
These two brands are also the first brands with the help of koc, a small red book. At the beginning of the domestic beauty trend, the sales volume was also "leveraged". In 2019, Perfect Diary won Tmall’s make-up sales champion from January to November with sales exceeding 1.5 billion yuan. In the same year, Huaxi’s sales also reached 1.1 billion yuan.
The scene of the hot sale of domestic beauty products in those years seems to be still vivid. However, since the second half of last year, the sales of domestic beauty cosmetics have declined. By the first half of this year, the consumption of beauty cosmetics has obviously become more rational and restrained.
Statistics from the National Bureau of Statistics show that from January to June this year, the total retail sales of cosmetics nationwide was 190.5 billion yuan. Among them, the retail sales in March, April and May fell for three consecutive years year-on-year, and only the first and second ends achieved data growth, and the total retail sales decreased by 2.5% compared with the same period of last year. This is also the first decline in the total retail sales of cosmetics in the first half of the year in the past 10 years.
At the same time, the financial report data of some domestic beauty brands can also explain the problem.
Take the financial report of Perfect Diary’s parent company Yixian E-commerce in the second quarter of this year as an example. Its beauty business revenue decreased by over 50% year-on-year, the overall revenue decreased by 37.59% year-on-year, and the net loss was 266 million yuan. The main reason for the decline in single-season revenue is the decline in the company’s makeup sector revenue. In the second quarter of this year, the income of beauty brands such as Perfect Diary, Little Ondine and Pink Bear of Yixian E-commerce decreased by 50.5%.
However, Yixian e-commerce has already deployed high-end brands in skin care in the early years, such as acquiring high-end brands including Galénic Clanli, DR.WU and British skin care brand EveLom, and the layout of these non-parity brands has also received some positive feedback.
In the second quarter of 2022, Yixian E-commerce Company recorded a net income of 318 million yuan, a year-on-year increase of 49.2%. Among them, the net income of the above three brands increased by 112% year-on-year, exceeding the overall performance growth rate in the skin care field.
Now, it seems that it is wise for some beauty companies that used to focus only on the field of make-up not to put their eggs in one basket. However, the skin care track is also a fierce competition zone.
In the first half of this year, shanghai jahwa, an old domestic brand specializing in skin care products, had a revenue of 3.715 billion yuan, down 11.76% year-on-year; The net profit of shareholders of listed companies was 158 million yuan, a year-on-year decrease of 44.84%; The gross profit margin was 59.91%, down 1.35 percentage points year-on-year, and it once again became a rare enterprise in the industry with a gross profit margin of less than 60%.
Although shanghai jahwa pointed out in the financial report that it was caused by the epidemic situation, it is still difficult to hide its embarrassing situation of "not high enough, not low enough" in products.
At present, the brands of shanghai jahwa’s shanghai jahwa’s beauty and skin care products mainly include Meijiajing, Liushen, herborist, Yuze and Shuangmei. Although their brands have enough "national recognition", if they are refined into various categories, the twin sisters who are positioned in the high-end market do not seem to run out, while Liushen and Meijiajing, which are oriented to the mass market, are also facing the dilemma of brand aging, and Meijiajing even experienced a decline in revenue year after year.
In contrast, beauty brands with mid-to-high-end positioning and characteristic big items are more popular. For example, Shangmei Group and Polaiya, which have played a relatively "slippery" skin care concept in recent years, have launched their main big items with double A alcohol essence, while the latter has early C and late A essence.
If we say that most of the traditional beauty brands are only some items with high profit margins. Then, in recent years, some domestic medical brands have enjoyed the pleasure of making money brought by high gross profit.
For example, Giant Bio’s gross profit margin was as high as 87.2% in 2021. According to its prospectus, in 2021, the company still made a net profit of 800 million yuan despite spending as much as 350 million yuan on marketing.
Fuerjia, who is also a brand of medical beauty, just submitted the prospectus. From 2019 to 2021, the comprehensive gross profit margin was 76.97%, 76.47% and 81.95% respectively, showing an overall growth trend.
Betaine, known as the "first share of medical beauty", earned 2.05 billion yuan in the first half of this year, of which 1.828 billion was from "skin care products" alone, accounting for nearly 90% of the main business income; The income of "make-up" category only accounts for 1.08% of the main business income.
Make-up is not as good as skin care, and selling cheap ones is not as good as selling expensive ones, which has basically become the general trend. According to the incomplete statistics of Lianshang. com, there were 39 financing incidents in the field of beauty cosmetics from January to June 2022, among which 14 financing incidents occurred in the field of skin care, accounting for about 36%; In the field of cosmetics, there were only 4 financing incidents, accounting for about 10%.
Not only domestic products, but also foreign brands are basically this path.
Once a cheap choice, the Korean brand Amore is also going downhill. Since 2019, its makeup brand Yuefeng Shiyi has closed more than 600 stores; Even Amore’s makeup brand Yidi House and high-end brand Heyan have closed all offline stores in the China market last year and this year, which is a losing streak.
Coincidentally, Maybelline, a European and American popular brand, also announced a total withdrawal of cabinets two months ago. You know, in the embryonic stage of the domestic makeup market, Maybelline can be said to be the makeup enlightenment of the post-80 s and post-90 s.
However, in such a large China market, how can foreign beauty brands let go easily?
On May 10th this year, Shiseido launched its first special investment fund in the China market. Shiseido cooperated with Boyu Investment to inject 501 million yuan, with Shiseido accounting for 98% of the shares. It will focus on emerging brands in frontier markets such as beauty and health, as well as investment opportunities of relevant upstream and downstream technical service companies.
At the same time, L ‘Oré al also signed a contract with Oriental Beauty Valley in May this year, announcing the establishment of the first investment company in China market, which is committed to investing in innovative beauty technology. Carita CARIDAE, a French luxury cinema brand owned by L ‘Oreal, also officially entered the China market in August.
Overseas brands are still eyeing the mid-to-high-end layout, and it remains to be seen whether all kinds of domestic beauty cosmetics can move from "online celebrity sales" to "long sales".
BEIJING, Beijing, March 15 (Reporter Yuan Xiuyue) The Beijing Education Examinations Institute issued a notice on the 14th, and by 2024, six art majors, including music, dance, performance, broadcasting and hosting, art and design, and calligraphy, will be fully implemented in the city.
Since the beginning of this year, Shanxi, Xinjiang, Guangdong, Zhejiang, Hunan and other places have also issued implementation plans, and the timetable for the reform of the college entrance examination is accelerating.
Beijing will implement unified examination for six art majors next year.
According to the Notice of Beijing Municipality on Further Strengthening and Improving the Enrollment of Art Majors in Colleges and Universities (hereinafter referred to as the Notice), the enrollment of art majors in colleges and universities adopts the examination evaluation method of "cultural quality+professional ability", and the cultural quality uses the results of the national college entrance examination and the professional ability uses the results of the art professional ability examination.
The art professional ability examination includes the city-wide unified examination and the college examination, and the classified examination is implemented according to the requirements of selecting and cultivating different art professionals. The city’s unified examination is organized by Beijing Education Examinations Institute, and the college examinations are organized by relevant universities.
The "Notice" mentioned that by 2024, the city-wide unified professional examinations for six art majors, including music, dance, table (guide) performance, broadcasting and hosting, art and design, and calligraphy, will be fully implemented.
Music includes seven majors, such as music performance, musicology, composition and composition technology theory; dance includes six majors, such as dance performance, dance science and dance choreography; table (directing) performance includes five majors, such as performance (drama film and television performance), drama film and television director and musical; and art and design includes 28 majors, such as fine arts, painting, sculpture and photography, in addition to broadcasting and hosting and calligraphy.
The "Notice" also mentioned that the scope and scale of school examinations should be strictly controlled. For the art enrollment majors covered by the Beijing unified examination, in principle, colleges and universities in Beijing should directly adopt the results of the unified examination. For a few art colleges with distinctive professional characteristics and high quality of personnel training, and high-level art majors with high requirements for candidates’ artistic talent, professional skills or basic skills, they can apply for organizing school examinations on the basis of the city’s unified examinations according to procedures.
Colleges and universities in Beijing that organize school examinations should actively take online examinations or use the results of provincial unified examinations for primary elections, and strictly control the number of on-site school examinations. In principle, it should not exceed 6-mdash of the enrollment plan of relevant majors; Eight times.
From next year, there will be new changes in the college entrance examination art test!
In 2021, the Ministry of Education issued "Guiding Opinions on Further Strengthening and Improving the Enrollment of Art Majors in Colleges and Universities" (hereinafter referred to as "Guiding Opinions"), and comprehensively launched the enrollment reform of art examinations.
It can be noted that since the beginning of this year, Shanxi, Xinjiang, Guangdong, Zhejiang, Hunan and other provinces have issued relevant implementation plans to promote the enrollment reform of the college entrance examination.
According to relevant local documents, from 2024 onwards, there will be several new changes in the enrollment of college entrance examination art examination. First, the college entrance examination art test will enter the "unified examination era". It is mentioned in the Guiding Opinions that all provinces (autonomous regions and municipalities) should actively create conditions to gradually expand the scope of the provincial-level unified examination for art majors, and basically achieve full coverage of the provincial-level unified examination for art majors by 2024.
At present, the provincial-level unified examinations for art majors in various places set up six categories, including music, dance, performance, broadcasting and hosting, art and design, and calligraphy. All localities have issued documents to make specific provisions on the subjects, scores, contents, forms, requirements and various aspects of examination organization and implementation.
In addition, many places also informed that starting from 2024, there will be no more inter-provincial examination sites, and all college art majors will be organized at the school location.
Second, some art majors will cancel the professional ability examination. According to the above Notice of Beijing Education Examinations Institute, since 2024, art majors such as art history theory, drama, film and television literature in colleges and universities will be selected according to the results of the cultural courses in the college entrance examination and the comprehensive quality evaluation of candidates.
Among them, art majors that no longer organize professional ability examinations include art history, art management, intangible cultural heritage protection, drama, film studies, drama film and television literature, radio and television director, and film and television technology.
Third, the performance requirements of cultural courses will be gradually improved. Zhejiang Education Examinations Institute requires that from 2024 onwards, the art majors in colleges and universities that organize school examinations will be selected according to the candidates’ school examination results on the basis that the results of the college entrance examination and cultural courses in Zhejiang Province are qualified in principle and meet the minimum requirements set by the school. According to the enrollment situation, the school can apply for an appropriate reduction in the performance requirements of cultural courses, but it shall not be less than 75% of the general class.
Hunan Education Examinations Institute mentioned that colleges and universities are encouraged to further improve the requirements for admission of cultural achievements on the control scores uniformly delineated by Hunan Province. On this basis, in the future, we will gradually improve the cultural performance requirements of the college entrance examination for arts majors. From 2025, the admission control scores of relevant subjects will be increased from 75% and 70% of the minimum control scores of ordinary undergraduate courses to 80% and 75% respectively.
The Guangdong Education Examinations Institute also mentioned that in 2024, the proportion of the total scores of candidates’ cultural courses with the combined total scores of music, dance, performance, art and design, and calligraphy was appropriately increased. (End)
"Tuan 300 million"
A long time ago, it was reported that some well-known anchors were worth a lot of money, such as a small group that never showed up, and she could earn 300 million yuan a year. However, the news is a bit strange. In fact, two years ago, someone said that the small group was the anchor with an annual income of 300 million. Recently, a so-called "list" was exposed, saying that the small group earned 300 million yuan a year.
If that’s the case, why hasn’t her price remained the same for two years? In fact, the popularity of the small group was higher before, and now the number of fans is higher. In any case, there should always be some changes in her worth. Nothing has changed in two years, and the data are exactly the same, so the authenticity is open to question.
Soon, the leaderboard said that they didn’t make this kind of table, and the source of the data was not clear, which means it’s not true. Now, Xiao Tuantuan finally clarified her worth, and she joked with fans: Because of this, I have a nickname "Tuan 300 million". Her worth has been fixed at 300 million, so everyone is so spiteful.
Xiao Tuantuan stood up and clarified herself, proving that she really didn’t have such a high price, but the fans were adamant. She teased Xiao Tuantuan in the comment area and teased her price. Xiao Tuantuan has been a well-known anchor for a long time, and she usually has no entertainment activities, just playing with her girlfriends. Xiao Tuantuan should have saved a lot of money now. What is her price?
In fact, the signing fee of many big-name anchors is only tens of millions, and it is not bad to reach 100 million with the money earned from various promotions. The small group is not so popular, and its real worth should be tens of millions. Moreover, this money is not only for her, but also for the guild, the team and the platform.
The first is the platform. The money earned by the anchor often needs to be given as a gift, which is earned by the platform. Gifts from fans, the platform will also get a big head. In addition, the small group has a guild called Chongqing Wan. Not long ago, they also had some disagreements, because the small group wanted to leave. Unfortunately, the three-party contract still expired in two years, and the small group was registered by the guild. The anchor was a little sad and cried directly.
Therefore, the guild will also take some money. Then there is the small group’s team. She is also a big anchor and needs her own team to take care of daily affairs. These staff members are paid, but they just don’t know whether it is given by the guild or the small group. There is a high probability that it is her own.
Personal point of view
Therefore, the small group seems to have made a lot of money. In fact, it is divided into so many people, and there is no such high annual salary at all. Is the small group really earning 300 million yuan a year? She finally forwarded the clarification: because of this, I got the nickname "Tuan 300 million". This article is completely original, welcome to pay attention and take you to learn together!
Editor in charge:
On January 12th, the Chinese and Indian armed forces held the 14th round of talks at the commander level on the Chinese side of the Moldo/Chushule meeting point.
Compared with the thirteenth round of talks, the two sides issued a joint press release after this meeting. This is also the sixth joint press release since the China-India military level talks.
The joint press release issued this time mentioned four times in total.agree",three times"as soon as possible”。 Compared with the past, the number of times is the most. Taken together, there is still the will to move in the opposite direction.
▲ On January 1, 2022, Chinese and Indian soldiers exchanged greetings and exchanged candy at the border.
Master Tan also found that this press release emphasized one word for the first time — —"Winter".
The original words are: "The two sides agreed to continue to consolidate the existing achievements and take effective measures to maintain the security and stability of the western region, including winter."
Through this word, we can see that although China and India have not made progress on the border issue at present, they have reached a consensus on solving the problem in a peaceful and stable way, and we can also see several other aspects of the Sino-Indian talks.
As early as the end of last year, the Indian media revealed that India took the lead in proposing to hold a new round of talks at the commander level as soon as possible.
Lin Minwang, a researcher at the Institute of International Studies of Fudan University, told Tan Zhu:
"One reason for India’s initiative is the arrival of winter. The Indian side hopes that both sides will freeze the status quo in winter and take no action. "
For India, winter militaryThe logistics pressure is great., make it difficult to continue at loggerheads with China at the border.
At present, India has tens of thousands of soldiers deployed in eastern Ladakh. In order to cope with the cold weather in the plateau, the Indian army needs to spend 1.5 million rupees (equivalent to about 130,000 yuan) for each soldier to maintain its combat effectiveness in the plateau. Altogether, it costs a lot.
An Indian military logistics expert calculated that the Indian army needs to allocate at least 80 kinds of materials, including rations, winter uniforms, a large number of kerosene, diesel oil, gasoline, etc., and it needs about 500,000 tons of supplies throughout the winter.
▲ An Indian Army convoy carrying reinforcements and supplies went to Liecheng.
Not to mention the financial pressure, even if India has the money to raise 500 thousand tons of supplies, it is difficult to deliver them to the border in time and effectively. as a result ofBackward infrastructure.
A village on the Indian border didn’t install the first mobile phone tower until November 2021, and it still lacks infrastructure such as roads, electricity and medical care. Indian media also made a special report, saying that India’s infrastructure can’t be compared with China.
Insufficient logistics support in winter has always been a headache for the Indian army. In 2020, the Indian army began to prepare winter logistics support from summer. However, in order to reduce the pressure of raising and transportation, it was considered to reduce the weight of rations from 2.5 kilograms per person per day to 1.5 kilograms on the basis of ensuring the basic calories of food. But even so, the supply pressure is not small.
Continued confrontation, India obviously can’t keep up.
Commitment to smooth communication channels and continue to seek solutions to problems as soon as possible. For India’s attitude, Lin Minwang analyzed:
"China has also responded in the opposite direction. After all, the two sides are neighbors who can’t move away, and the border issue can’t be solved for a while. It will take time to slowly correct some unreasonable expectations in India."
Before this meeting, India did inject some goodwill.
According to Indian media reports, despite the pressure from many NGOs, the Indian government has made a decision to support the Beijing Winter Olympics, which is in line with the Indian government’s "neighborhood priority" policy.
As early as 2014, "Neighborhood priorityPolicy has become one of India’s core foreign policies. According to Hu Shisheng, director of the South Asia Institute of China Institute of Contemporary International Relations:
“‘ Neighborhood priority ’ One of its manifestations is to build a stable relationship with neighboring countries. As a developing country close to China, it is difficult for India to bear a series of negative consequences of the complete hostility between China and India. "
Before the talks, it was also reported that India may ease restrictions on some foreign direct investments next month, including China.
Correspondingly, it is a milestone breakthrough in the trade volume between China and India — — In the first 11 months of 2021, the trade volume between China and India exceeded 100 billion US dollars. The Indian Foreign Secretary also stated not long ago that the Indian government is firmly committed to putting India-China trade relations on a more sustainable basis.
However, we should also see that the atmosphere of taking a step forward is only compared with the previous talks.
Before the 13th round of China-India talks at the commander level, the Indian media spread rumors and exaggerated that the PLA had crossed the line. After the talks, the Indian side blamed China for the stalemate.
Even now, India’s small moves have not stopped.
▲ On January 5, 2022, India recovered 6.53 billion rupees from Xiaomi on the grounds of illegal tax evasion.
Last week, India issued a sky-high "fine" to China’s Internet companies, and India recently tested supersonic cruise missiles.
We must also see clearly that India has "It will be noisy after winter."The possibility.
All along, India hopes to occupy as much territory as possible and win the so-called "victory" by nibbling away at it without war.
For this mentality in India, Lin Minwang told Tan Zhu:
"India will not look at things from a longer-term perspective. India’s military and diplomatic personnel are more accurate in calculating small abacus, but the direction of big abacus is not accurate. China has solved the land boundary problem with 12 of the 14 neighboring countries. No country needs to talk about so many rounds, so India needs to reflect on its own problems. "
To improve the Sino-Indian border issue, India must change its position on the border.Basic cognition.
▲ Conflict scene in the Central Inca Gallowan Valley
China and India are moving in the opposite direction to maintain border peace, which is in line with the interests of both countries and the international trend. But some people don’t want to see such a situation.
The South Asia Briefing published by the American Foreign Policy magazine on the 13th mentioned this talk, and between the lines, it was shaping the China threat.
Before the talks, White House spokesperson Psaki deliberately took China’s "coercion" and stressed that he would continue to work with India.Stand together”。
Unfortunately, India didn’t want to stand with the United States in everything.
Although the United States clearly supports India on the border issue, the Indian media bluntly said that the United States is keen onsabotagePeace between China and India.
Because the strategic purpose of the United States is obvious: I hope that the two neighboring countries will consume each other, because this is in the best interest of the United States — — When India buys more American weapons and equipment against China, it will be able to move closer to the United States strategically.
For the move of the United States, Hu Shisheng analyzed:
"India does not want the border issue to be internationalized, and it also opposes the United States’ intervention in the Sino-Indian border issue. The Sino-Indian border issue itself is very complicated, and adding a third party will only make it more complicated. At this point, China and India have the same attitude. "
The Sino-Indian border issue is indeed still complicated, which is why the joint press release emphasizes "Have a frank and in-depth exchange of views",which is why India particularly emphasized that" although there was no breakthrough in the talks, the two sides agreed to continue the talks. "
No matter how complicated the situation is and how many rounds the two sides have to talk about, for China, the bottom line has always been clear:
Great rivers and mountains, not an inch of land.
Beijing, August 1 ST (Peng Yuru) In recent months, the property market has continued to pick up. In June, the price of new houses in 70 cities rose to a new high since July 2019. Will the direction of property market regulation change in the second half of the year?
The the Political Bureau of the Communist Party of China (CPC) Central Committee meeting held on July 30 gave the latest tone in 31 words: "We must adhere to the positioning that houses are used for living, not for speculation, and promote the stable and healthy development of the real estate market."
Data Map: Real estate development. China News Service reporter Zhang Bin photo
Why should we continue to insist on "housing without speculation"?
At the end of 2016, the Central Economic Work Conference first proposed that "houses are used for living, not for speculation". Since then, "housing without speculation" has become a high-frequency word in the property market regulation policy.
Affected by the epidemic and other factors, China’s economy (GDP) decreased by 6.8% in the first quarter and increased by 3.2% in the second quarter. Although the economic growth has achieved a V-shaped rebound, the current economic situation is still complicated and severe, and the instability and uncertainty are great. Why can’t the real estate regulation be relaxed?
Xu Hongcai, deputy director of the Economic Policy Committee of China Policy Science Research Association, told Zhongxin. com that Politburo meeting of the Chinese Communist Party once again stressed the practical significance of "housing without speculation" and warned against rushing headlong into it. Recently, the housing prices in some cities have rebounded, while the housing prices have risen sharply, which is not conducive to the development of the real economy and will also affect the consumption power of residents. Therefore, we must persist in not using real estate as a short-term means to stimulate the economy, stabilize the property market and prevent ups and downs.
"In the first half of the year, more than a dozen cities across the country relaxed their control policies ‘ One-day tour ’ Behind it is the impulse of local deregulation and stimulation of the real estate market. " Zhang Dawei, chief analyst of Zhongyuan Real Estate, told Zhongxin. com that the effect behind it is obvious. The real estate market has indeed stabilized rapidly, and even some cities have become hot.
“‘ Don’t speculate if you live in a house ’ Positioning remains unchanged, sending a clear signal — — All localities must not have the luck of easily relaxing control policies. " Yan Yuejin, research director of the think tank center of Yiju Research Institute, told Zhongxin.com that in the future, where new situations such as rising land prices and housing prices appear, they will still actively control them.
"With the adjustment of policies, many cities have begun to tighten the regulation of the property market. On the whole, the real estate market policy will continue to be stable in the second half of the year." Zhang Dawei said.
Data Map: A real estate agency store in Beijing. Peng Ruru
How to ensure the stable development of the property market?
The symposium on real estate work held on July 24 proposed to implement a prudent management system for real estate finance, stabilize the stock, strictly control the increment, and prevent funds from illegally flowing into the real estate market; We should pay close attention to the establishment of a monitoring index system for the residential land market, regularly disclose the progress of land reserves and land construction in various places, and accept social supervision; It is necessary to play the role of fiscal and taxation policies, effectively regulate housing demand, and so on.
Finance, land, finance and taxation are not traditional administrative control measures.
In Yan Yuejin’s view, the focus of the forum is to adhere to the problem orientation, attach great importance to the new situation and new problems in the current real estate market, always tighten the string of real estate regulation and control, and unswervingly promote the implementation of a long-term mechanism.
How to quickly discover new situations and problems, the forum proposed that the main responsibility of the city government should be fully implemented, problems should be quickly responded and disposed of, and targeted policies and measures should be taken in time. It is necessary to strengthen market monitoring, prompt, guide and warn market changes in time, and accurately analyze the market situation.
It is worth noting that government officials from 10 cities including Beijing, Shanghai, Guangzhou, Shenzhen, Nanjing, Hangzhou, Shenyang, Chengdu, Ningbo and Changsha attended the forum. Yan Yuejin said that most of these 10 cities belong to cities where house prices rose rapidly in the first half of this year, and their participation in the meeting itself is a signal.
Since July, Shenzhen, Nanjing, Hangzhou, Ningbo, Dongguan and other hot cities have successively introduced policies to tighten real estate regulation. The executive meeting of the Shanghai Municipal Government held on July 30th pointed out that it is necessary to firmly adhere to the orientation of "housing without speculation", resolutely implement the normal long-term mechanism of "one city, one policy", stabilize land prices, house prices and expectations, and ensure the stable and healthy development of the market.
Zhang Bo, dean of the branch of 58 Anjuke Real Estate Research Institute, predicted that real estate regulation and control will be more tight and timely in stabilizing land prices, housing prices and expectations in the second half of the year, and the cooling of the property market in the third quarter may show some signs.
Data Map: A real estate project attracts many buyers to come to "Taofang". China News Agency issued Tang Yanjun photo
It is not to suppress real estate, but to timely, scientifically and accurately regulate it.
According to the report released by 58 cities and Anjuke, in July, the prices of new and second-hand houses in 67 key cities nationwide increased. Among them, the average online price of new houses increased by 0.04% from the previous month; The average listing price of second-hand houses increased by 0.54% month-on-month, and the average listing price of second-hand houses in 50 cities increased month-on-month.
Yan Yuejin pointed out that the follow-up policies of overheated cities in the property market are expected to be tightened, especially where no regulatory policies have been introduced recently. Other cities will be more cautious in policy relaxation and will not relax easily.
However, policy tightening is not blindly suppressing real estate. Adhere to the positioning of "housing and not speculating" in order to promote the stable and healthy development of the real estate market. The symposium demanded that differentiated control measures should be taken from the actual situation in various places, and timely, scientific and precise control should be adopted.
On July 29th, Shenzhen "patched up" the new property market policy announced on July 15th, explaining in detail the policy application of on-the-road real estate transaction, the determination of settlement time, the policy of restricting the purchase of commercial housing, the purchase of houses by divorced people, the adjustment of ordinary housing standards, and the implementation of online signing of housing mortgage contracts.
"In cities where the property market is relatively stable and there are no ups and downs, policy fluctuations are unlikely. Market participants do not have to worry too much about policy tightening, and they must understand the strength of policies in various cities and the driving force for further market stability." Yan Yuejin said that the regulation lies in blocking real estate speculation and meeting reasonable housing needs.
On July 20th, the State Council issued a document to comprehensively promote the renovation of old urban communities. By the end of 2025, we will strive to basically complete the renovation task of old urban communities that need to be renovated before the end of 2000. It involves nearly 39 million households and 220,000 old urban communities. The symposium on real estate work also called for doing a good job in housing security, promoting the transformation of old urban communities and shanty towns according to local conditions, and making efforts to solve the housing problems of urban new citizens and young people.
Zhang Dawei said that the renovation of old residential areas is a win-win project that can not only protect people’s livelihood, but also stabilize investment and employment and stimulate consumption. Another expert pointed out that the renovation of old residential areas is not easy to cause speculation. From the perspective of ensuring housing demand, real estate has not been completely suppressed, and this situation of maintaining pressure will continue in the future. (End)