标签归档 武汉生活

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This mapping company wants to do more than just navigate

  In the two or three years around the turn of the millennium, a number of Internet companies that play a significant role in our lives were born, including Tencent, including Alibaba, and of course, our protagonist Autonavi. In the past five years, Autonavi has been one of the more successful ones in changing from traditional surveying and mapping and electronic map navigation providers to networking. Standing at the current time point and facing the next five years, what new "ideas" Autonavi has that are valuable to consumers can be seen together at the Autonavi 2018 customer conference.

[New page] [Smart network list] In addition to navigation, this map company has more things to do

  ● Would you buy such a "mushroom head"?

  In the field of smart cars, Autonavi this time brings A + Box, a product that we consumers can buy in the future, and we use the most space to talk about it. The name of A + Box is not very down-to-earth. You can simply understand it as an Autonavi version of CarPlay. Of course, it is a combination of software and hardware products, and many places are too different.

[New page] [Smart network list] In addition to navigation, this map company has more things to do

  At present, the models equipped with MirrorLink mapping function in China are mainly some models of Volkswagen, Toyota and other brands. A + Link is even rarer. CarPlay and CarLife have invested a lot of time and money in their development for many years to reach their current size. After A + Box used MirrorLink too much in the early stage, I am afraid that Autonavi and Ali will also embark on such a "horse race" road for A + link.

[New page] [Smart network list] In addition to navigation, this map company has more things to do

  At the meeting, Autonavi and Audi also announced a cooperation based on the A + Box. From the beginning of next year, the production version of the "square box" will be carried on Audi’s models one after another.

[New page] [Smart network list] In addition to navigation, this map company has more things to do

[New page] [Smart network list] In addition to navigation, this map company has more things to do

  This makes the process of entering the A + BOX system from the original system less "theatrical", which can reduce the discomfort caused by the "system set system" to users.

[New page] [Smart network list] In addition to navigation, this map company has more things to do

[New page] [Smart network list] In addition to navigation, this map company has more things to do

[New page] [Smart network list] In addition to navigation, this map company has more things to do

  Geely, SAIC passenger cars, and some Android-based rear-loading vehicles and streaming mirrors all use the Autonavi map car version. Based on past experience, the experience is still guaranteed.

[New page] [Smart network list] In addition to navigation, this map company has more things to do

  The core of this technology was still the algorithm. With the algorithm, it would not be a big problem to put it on a full LCD dashboard or a streaming rearview mirror. It was a pity that there was no chance to actually try the effect of the actual road.

[New page] [Smart network list] In addition to navigation, this map company has more things to do

  The more exciting thing on the display car is the voice control system, which is currently using the IDST solution of Ali Damo Academy, which supports natural semantics better. Of course, overseas brands have always been "inferior horses" in voice control, and Autonavi’s opponents should not be them.

[New page] [Smart network list] In addition to navigation, this map company has more things to do

  The voice supports the OneShot function, which means you can say "Hello, Xiaode" and the command you want to give, instead of having to say the wake word and wait for the voice to wake up before proceeding to the next step.

  At the same time, the "wake-up word" function is supported under the navigation and music interface. You can directly say zoom in/out of the map, face up, do not take the high speed, exit the navigation under the navigation interface, and say the previous/next song, pause, single loop, etc. under the music interface, eliminating the wake-up step.

[New page] [Smart network list] In addition to navigation, this map company has more things to do

  In fact, voice is a product piled up with a large number of cases. It does not rely on too much creativity. It is a thorough "experience discipline". Everyone knows how to go down this road, and as long as you are willing to go down, you can make a good product, but you also need to know that the implementation of every entry and every detail function requires a lot of time and money. Therefore, similar to our life, there is a path destined to "success", but only a few people can follow it.

[New page] [Smart network list] In addition to navigation, this map company has more things to do

  Of course, there are also problems. The connection agreement limits the sales of this product in the future, and how to prevent it from becoming a "geek-only" niche product. This is the problem that Autonavi faces. In addition, whether it is a "mushroom head" or a "square box", we will definitely have to pay for it. Admittedly, it is much better than CarPlay and CarLife, but whether this gap is enough to make you pay for the device is a question that we consumers need to think about.

  High-definition maps and autonomous driving

  If A + Box represents the ideal of Autonavi maps in smart cars and is for humans, then high-definition maps are for autonomous driving and for machines to see.

[New page] [Smart network list] In addition to navigation, this map company has more things to do

  Nowadays, more and more V2X road test sites are landing in Wuxi, Hangzhou, Chongqing and other places. V2X has almost become a hot word in the industry. Many people do not know what it is. V2X is vehicle-to-road coordination, that is, cars and cars, cars and pedestrians, cars and traffic lights exchange data to achieve the purpose of "unlimited line of sight".

[New page] [Smart network list] In addition to navigation, this map company has more things to do

  In order to achieve the high-level stage of autonomous driving, it is necessary to rely on V2X and ADAS systems based on vehicle sensors to cooperate with each other. Low-latency communication technology, networked traffic signal facilities, cloud computing brains, and of course high-precision maps are all important aspects of realizing V2X. However, at present, both V2X and high-precision maps are still in their infancy, and it will take time to truly implement the product.

[New page] [Smart network list] In addition to navigation, this map company has more things to do

  Full text summary

  Whenever things change, people always feel sad, and there are always friends who say: What’s the use of fooling around with these chores, I love driving! In fact, it is not necessarily love driving, what we repel in our hearts is just to hand over the steering wheel. The approaching of autonomous driving makes the "driving" attribute of the car weaker and weaker, and the "riding" attribute is stronger and stronger. In-vehicle interaction and entertainment are also more and more important. Everyone has their own opinions on change, but we must also admit that for the vast majority of us who are "good at" compromise, the cars we drive are not "driving fun" at all.

  No matter how far the technology develops, Fox RS can still be a manual transmission, but for ordinary people, for sanitation workers and logistics practitioners, let Autonavi and other ideal companies help people achieve an easy journey. (Author: Zheng Xu)

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Promote the deep integration of party building business and empower the quality and efficiency of interrogation

News

On November 2, the Songling District People’s Court held a meeting on the promotion of trial execution quality and party building brand creation. The meeting was chaired by Wang Yancheng, secretary of the party group and acting president of the hospital, and members of the party group and police officers of the whole hospital attended the meeting.

The meeting pointed out that the current quality and efficiency situation of our hospital is generally good, and the trial execution work is being solidly advanced. The police officers of the whole hospital should carefully compare the trial management reports of the regional intermediate courts, target problems, strengthen weaknesses and make up for shortcomings, and make every effort to promote the key work at the end of the year and the improvement of trial quality and efficiency. Use the last two months to pressurize and forge ahead, and promote the trial execution work of our hospital to achieve a year-round success. Wang Yancheng requires:

The first is to find problems. The quality and effectiveness of trials are related to the people’s sense of judicial fairness, and it is also a manifestation of the effectiveness of team education and rectification, and the study and education of party history. To improve the efficiency of case handling, make great efforts to achieve a virtuous circle of "two drops and one liter" in cases received, unclosed, and closed.

The second is to find ways. It is necessary to step up efforts in trial management, refine and decompose tasks, and seek efficiency from management. It is necessary to step up efforts in the exploration of potential, and the president of the court will take the lead in handling cases, give full play to the exemplary role, drive the overall improvement of trial quality and efficiency, and maximize the release of the potential of police officers in handling cases; give full play to the role of the assessment baton, strengthen the application of results, and increase supervision, guidance, assessment, and reporting.

The third is to benefit the long-term. It is necessary to be based on the long-term and work for a long time, do more major events and important things that lay the foundation and benefit the long-term, maintain a sense of urgency of "fighting for the day", and act with higher standards and greater energy to effectively promote the high-quality development of court work. It is necessary to evaluate the quality of case handling from a more comprehensive perspective, continuously optimize the case handling process, and improve the judicial gain of the parties.

At the meeting, Vice President Zhao Chang conveyed the "Notice on Strengthening the Leave System for Government officials" and "On Printing and Distributing

<大兴安岭地区中级人民法院对各基层法院2021年度主要工作绩效考核方案>"Notice" requires the police officers of the whole hospital to strictly follow the requirements of the notice, abide by the epidemic prevention regulations, carefully and reasonably arrange travel, and do a good job of self-protection. At the same time, they must compare the assessment plan, adhere to the goal orientation, refine the division of responsibilities, and do their best to finish the work at the end of our hospital.

In response to the promotion and implementation of the "In the Far North, Heart to the Party Central Committee" party building brand creation activity, Wang Yancheng stressed that the police officers of the whole hospital should adhere to the guidance of the Supreme Leader’s thought on socialism with Chinese characteristics in the new era, take the party’s political construction as the guide, and thoroughly implement the Supreme Leader’s thought on the rule of law. In accordance with the overall work idea of "Strengthening Party Building, Grasping Teams, Building Trials and Promoting Trials", the establishment of the "In the Far North, Heart to the Party Central" brand should be rooted in the work of the court trial execution center, and constantly promote the deep integration of party building and business work, effectively improve the ability to serve the overall situation, and deeply practice the

Original title: "Promote the deep integration of party building business and empower the quality and efficiency of interrogation and execution to be comprehensively improved"

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Kneeling down to Wang Sicong to ask for his salary, why was the screenwriter forced to a desperate situation?

>On December 7, new screenwriter Liu Xiaofeng revealed on Weibo that Wang Sicong’s "banana plan" owed him 800,000 yuan in script bonus.

>Liu Xiaofeng said that due to his family’s financial pressure, he once recorded a kneeling video for Banana Film CEO Wei Xiangdong, imploring him to convey his anxiety to Wang Sicong.

>Four days after the incident was exposed, Liu Xiaofeng toldEntertainment StudioNow that the other party doesn’t care about public opinion, he is also using legal means to defend himself.

>Liu Xiaofeng’s experience once again exposed the industry dilemma facing new Chinese screenwriters.

>He told his screenwriter friend that he hoped to be the last screenwriter in China to be defaulted on royalties, and his friend replied: Dream on, in your next life.

Screenshot from Liu Xiaofeng Weibo

Uncashed 800,000

>Liu Xiaofeng used to work in the hotel industry. In late 2017, his script "Tower Cry" entered the stage of frequent meetings with partners. In order not to affect his job, he chose to quit his job as a full-time screenwriter.

>Non-academic, without any school, Liu Xiaofeng, who is fighting alone, is eager to find a company and become a contracted screenwriter.

>In the second half of 2018, he saw the first "Banana New Screenwriter Dream Realization Project" organized by Wang Sicong. After submission and interview, his script "Genius Screenwriter" finally won the third prize and became one of the six winners. According to the promise, the prize should be 800,000 yuan.

>Picture from Liu Xiaofeng Weibo

>Afterwards, Liu Xiaofeng and Banana Film signed a relevant contract agreement, and cooperated with the script copyright transfer according to the agreement. According to Liu Xiaofeng, from July to December 2019, Banana Film did not fulfill the contractual commitment to pay the bonus within the specified time after the copyright transfer. At that time, Banana Film CEO Wei Xiangdong explained that Wang Sicong was only a temporary financial problem, and would still pay the bonus to incubate the script and shoot the film when the funds were turned around.

>Until September 2020, Liu Xiaofeng was under great financial pressure due to family reasons, and asked Wei for a bonus again. The other party replied that Wang Sicong did not give him the money, and he could not manage it even if he was a part-time worker.

>According to Liu Xiaofeng’s understanding, several other award-winning screenwriters are well-connected in the circle and have basically chosen to terminate their contracts with Banana Pictures. However, he believes that the copyright of his script "Genius Screenwriter" has been owned by Banana Pictures for more than a year and a half, and he hopes to get his own bonus.

>Picture from Liu Xiaofeng Weibo

Two big pits in front of new screenwriters

>In his three years in the industry, Liu Xiaofeng has yet to make a single production. He has written about 10 original scripts, including "Genius Screenwriters", and sold a total of three original scripts, which has become his main source of income.

>As a new screenwriter, in addition to writing originals, he has also been exposed to some opportunities to write for other projects through his own connections and resources.Before entering the industry, friends told him to be prepared for unpaid royalties and difficult authorship – two common industry dilemmas faced by screenwriters.

The project is yellow, and the balance is gone.

>In the past two years, Liu Xiaofeng has participated in a number of online movies.

>There was a project that was about to start filming, but when the policy for online movies became stricter, the market tightened, and the project went bankrupt.

>This year, he wrote another online movie script, and the investment was also found. As a result, the producer told him to start making main theme movies, and the project was temporarily suspended.

When Liu Xiaofeng’s work "Genius Screenwriter" was selected for the Banana Project, the source of the picture was Liu Xiaofeng Weibo

>Compared to other jobs such as directors and actors, the screenwriter’s work all takes place before the start of the production. After the script is written, the project is not filmed. Of course, the screenwriter has the greatest loss.

>Liu Xiaofeng said that the current rules are basically divided into three payments to screenwriters. The first payment is a deposit, the second payment is paid after the first draft is published, and the third payment is paid after the boot is turned on. If the boot cannot be turned on, it means that 30% to 50% of the balance will not be received.

>The bigger problem is that China is a human society. If it is a job introduced by real-world friends, it is often paid after the work is done. Once the project is yellow, it may be equivalent to doing it in vain.

>"As a rookie screenwriter, the price is very low, especially at Wangda University. A better one will give you 8 to 100,000, and a closer one will be 3 to 50,000."

>After publicizing that the banana plan owed him 800,000 bonuses, a friend told Liu Xiaofeng that his outstanding payments over the years added up to almost 1.50 million.

Liu Xiaofeng’s work "Genius Screenwriter" was selected for the banana plan to win 800,000 bonus, picture source Liu Xiaofeng Weibo

>Liu Xiaofeng asked why the other party did not pursue the case, and his friend told him that because it was difficult to defend rights, it would take several years to file a lawsuit. It was possible that the producer had run away, or that the project had gone bad. If the project had gone bad, he would still be chasing the producer for money.

>"If you are serious with him, will you still get along in the future, and will you still mix in this circle? So although the other party did something wrong to me, I can’t say anything about him, and I have to be friendly with him on the surface."

The work is done, the signature is gone

>The big screenwriters assigned the work to the new screenwriters, and the new screenwriters were responsible for the main writing, but in the end, the big screenwriters were named. This was a common phenomenon in the screenwriting circle. Liu Xiaofeng, who had been in the industry for three years, did not want to accept such unspoken rules, but some good opportunities for big projects may have been lost like this.

>"Once, the filmmaker sent me something written by a big screenwriter for me to change. In the end, when it came to authorship rights, I could only ask me to be a literary editor, but I didn’t accept it. My screenwriter friend said that you have to have some backbone and can’t start this, otherwise it will be detrimental to your career development in the future.

>Now the filmmakers are very good at chatting, first tell you how good this project is, and then let me give my opinion. After chatting with me, I took all my ideas, started to talk about the price, and the price was also negotiated. Finally, I will say that because the first draft is a big screenwriter, you can’t be a screenwriter when you sign your name.

>I know that they are original, and I have no problem with them, but I have also revised them. I have also created them, and I am also a screenwriter. If I were just planning and editing, I would not be able to change them so meticulously.

>The other party said there is no way, or I will give you some money. I said it is not about money, what kind of work should be signed. "

Picture from Wang Hailin Weibo

>There are a large number of new writers in the industry who are facing these two dilemmas. They may be alone, but is there a better way to solve their dilemma?

>In addition to going it alone, signing a screenwriting company and working with a big screenwriter are two other mainstream options. In Liu Xiaofeng’s opinion, both have advantages and disadvantages, but he prefers to sign with a big screenwriter.

>"For example, I’m working alone now, and a company comes to me to talk about buying a script, and the cost they want to pay is the price I want to sell it. If I sign with the company, they have to give my company a commission, so some companies prefer to talk to a solo screenwriter.

>I prefer to follow the big screenwriter because there is a role of mentoring. Although the big screenwriter may take the job and our subordinates will do it, if we are lucky, we may be able to sign a co-writer, and now it is all celebrity effect. After our new screenwriter comes out, if there is a big screenwriter in front of us, they will immediately take a high look and be willing to chat with you. Maybe after working with the big screenwriter for a few years, you can slowly have an independent signature. "

The above screenshots are all from screenwriter Li Yaling’s Weibo, the current situation of the screenwriting circle

 Why didn’t the "banana project" happen?

>It is precisely because the survival situation faced by new screenwriters is so difficult that every film festival venture capital and every new project endorsed by celebrities is like a dawn, a hope.

>Banana Pictures was born in August 2017. On September 27 of that year, the "Banana New Director’s Digging Project" was announced. It was the first time that Wang Sicong entered the public eye as the behind-the-scenes operator of the film company.

>A total of 812 directors signed up for the "Banana New Director Digging Project" and received 840 films. On April 26, 2018, the program held an awards ceremony, and 16 directors were announced on the spot.

Picture Source Banana New Director Digging Project Weibo

>During the Shanghai Film Festival in 2018, the Banana Project held another press conference to announce the launch of the "New Screenwriter’s Dream Realization Project", with a total prize of 6.30 million RMB.

>Wang Sicong had a long-term plan at the time, and planned to use the method of "discovering new directors one year and discovering new screenwriters one year" to cultivate a group of top directors and screenwriters in six years.

>At the awards ceremony of the new director project, Wang Sicong once said proudly, "Others want to turn 200 million into 1 billion, but I already have 1 billion, so I can directly take out 200 million and see if I can do something for my favorite movie."

>Banana New Screenwriter Dream Project

>From the public information, after the first new director’s excavation plan, there was no news of any director’s salary claims. We can assume that the banana film industry was still not short of money at that time, and the banana film industry did not subjectively default on bonuses.

>But in 2019, due to the freezing of Wang Sicong’s own property and the absence of banana film industry, the first screenwriter’s land excavation plan ended up with the bonus that could not be honored.

>A well-intentioned plan couldn’t be carried out in the second year; a new film company started "underpaying" after three years of establishment, what was the problem?

First, there is a lack of professional talent.

>The reason why the "Banana Project" initially gained attention was one of Wang Sicong’s celebrity effect, and the other was that his arrogance was not bad for money.

>However, after the film and television industry experienced a meteoric rise around 2015 and a continuous influx of hot money, what it needs is not only funds, but also professionals with the ability to incubate projects.

>On September 27, 2017, at the launch of the "Banana Project" meeting with the public for the first time, Wang Sicong said that there are too many garbage movies in China, and Chinese directors have great problems. At that time, he expressed the hope that the film industry will be more professional. For example, some directors have multiple jobs on the set, and some directors have been shooting a scene for many years. They think that is obviously very unprofessional.

>Although he understood the truth, Wang Sicong himself was not a professional film talent, and his company did not recruit true core and first-line professionals.

>Banana Pictures has always promoted youth and innovation, and in a press release, Banana Pictures described its team as "a young team with an average age of only 26 years, an active personality, a pragmatic style and a strong professional style."

>Therefore, this is a company that unearths new directors and new writers, and then allows a group of newcomers with an average age of only 26 to develop projects.

>Banana Pictures’ publicly announced corporate positioning is to "consolidate the infrastructure of film and television talents and produce content products that young people like". The company’s image is "positive energy, youthful, anti-routine, personality, and interesting", but all this can easily be reduced to slogans. What a film production company really needs is a team that can develop projects, set up plates, and shoot on the ground.

>The film industry needs innovation, but experience is just as important. How can a group of inexperienced newcomers put a project to the ground? And the company also lacks Dinghai Shenzhen. Wei Xiangdong, the CEO of Banana Film, is a former host. He has participated in movies such as "Unexpected Love Time", "Mr. High Heels" and "Keep Silent".

Second, success or failure is all about money.

>The venture capital units of major film festivals are a valuable platform for many new directors and screenwriters, where they can meet the right investors and producers to help them bring their projects to fruition.

>The Directors Association’s "Green Onion Plan" relied on the resources of the Directors Association, and there would be many experienced directors and producers to help new directors implement the project.

>Compared with the longer-established film festival venture capital unit or the resource-rich "Green Onion Project", the "Banana Project" cannot prove its own subsequent incubation and development capabilities, so the high project bonus has become its greatest advantage.

>Liu Xiaofeng remembered that there were 3,170 screenwriters participating at that time. On the last day of the deadline, because many people submitted their contributions, the website of the "Banana Project" once crashed.

source network

>Some of these new screenwriters regard Wang Sicong as a new hope, and perhaps some of them are motivated by money.

>In recent years, there have been a lot of plans to find new directors and screenwriters, and the industry is also discussing, do you really need so many plans? Is there really so much talent to find?

>From the perspective of the contestants, we believe that the "Banana Project" should fulfill its commitments; but from the perspective of the "Banana Project"’s own operation, in the absence of sufficient project development capabilities in the banana film industry, it is debatable whether it is necessary to spend high prices to find new people for six consecutive years, and whether the excavated projects are suitable for the company itself to develop.

>Many things can’t be done well with money. Back then, Panda Live occupied the market with high-priced signing popularity live streaming hosts, but was defeated because of insufficient follow-up operation capabilities. It also earned money by throwing money at the "banana plan". What needs to be consolidated is the follow-up development capabilities.

>The failure of the "Banana Project" was similar to the failure of Panda Live. As an investor, although Wang Sicong understood the importance of professionalism, he obviously needed to find the right path to it.

Picture Source Banana New Director Digging Project Weibo, Wang Sicong, Wei Xiangdong

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Hangzhou’s new taxi regulations are submitted for review, and online car-hailing will be included in the management scope

  It has been a full ten years since the current regulations on the management of passenger taxis in Hangzhou were revised and implemented in 2007. With the changes in the market environment, especially the emergence of new business formats such as online car-hailing, many provisions of the regulations are no longer suitable for the needs of industry development and management under the new situation, and need to be revised urgently. On October 30, the sixth meeting of the Standing Committee of the 13th Hangzhou Municipal People’s Congress reviewed the "Hangzhou Passenger Taxi Management Regulations (Revised Draft) " (hereinafter referred to as the Revised Draft). Compared with the old regulations with 37 articles in 9 chapters, the revised draft is 67 articles in 6 chapters, which can be called a "fundamental overhaul". The most significant change is undoubtedly the inclusion of the content of online car-hailing.

  In addition, on November 7 at 2 pm, the Hangzhou Municipal People’s Congress Legal Committee will hold a legislative hearing on the Hangzhou Passenger Taxi Management Regulations (Revised Draft) at Xinqiao Hotel, No. 226 Jiefang Road. If you have corresponding suggestions, you can sign up. You can register by phone (87557141), fax (87557315) or email (1839192974@qq.com).

  The business license is changed from closed to open

  Compared with the original "Regulations", the revised draft proposes "legally holding the right to operate a specified number of taxi vehicles" on the conditions for the operation license of cruise vehicles, but does not set a specific number.

  Fan Jianjun, director of the Municipal Transportation Bureau, explained to the Standing Committee of the Municipal People’s Congress on the revised draft, saying that considering the large differences in the development of the taxi industry in Hangzhou districts and counties (cities), if the specific number is limited, it is difficult to take into account fairness. Therefore, the revised draft will leave the lower limit of the number of operating rights held to local governments to decide, and the operating license will be changed from closed to open, which is more in line with management reality.

  Taking into account the difficulty of obtaining operating licenses for some franchise holders due to the lack of the required number, the draft amendment also stipulates that the government can organize the establishment of taxi service management companies to provide management services to such franchise holders.

  The age limit for drivers has been relaxed to 65

  The draft amendment stipulates that vehicles engaged in passenger taxi business services in Hangzhou shall obtain passenger taxi transportation licenses, including cruise taxi transportation licenses and online rental car transportation licenses. Online car-hailing requires the installation of satellite positioning devices with driving record function and emergency alarm devices that meet the standards, and the information must be able to be transmitted to the competent authorities in real time.

  The revised draft introduces unified qualification management for drivers driving cruise cars and online car-hailing. As long as they obtain a passenger taxi driver’s license, the licensed personnel can move freely between the cruise car company and the online car-hailing platform. This system design is the first in China.

  The revised draft incorporates provisions in departmental regulations that are closely related to passenger safety, such as "no violent crime, no drunk driving record", and also liberalizes the age limit to 65 years old.

  Rejection is divided into five situations

  The amended regulations particularly emphasize that taxi operators shall keep strictly confidential the information of drivers, riders and passengers collected during the operation process, and shall not provide it to third parties except as required by laws and regulations.

  For the refusal behavior, according to the type of vehicle, there are five specific situations:

  1. After being greeted by passengers to stop, no passengers will be carried;

  2. Refusing to carry passengers when an empty car is waiting to be rented in a public place;

  3. After actively soliciting passengers, refusing to carry passengers;

  4. Selecting passengers in the operating area by means of self-determined operating destinations, etc.;

  5. Failure to fulfill the agreement after accepting phone or online appointments.

  If the above situation occurs, the driver will be fined 300 to 3,000 yuan, and the taxi driver’s license will be seriously revoked.

  Our reporter, He Sheng

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Beauty "Adventure" @315: Medical Beauty, Tonics and Trust

[Tide Business Review/Original]

March 15th every year is a big test for many businesses.

"Oh, my God, I’m about to get a beauty needle to get a tattoo. I just want to cancel my appointment after watching the exposure of 3.15." Lynn from the editorial department said bitterly.

"Now there are too many beautiful girls on various social platforms. I feel that if I don’t maintain it, I will fall behind my peers. Since the road of medical beauty can’t work, I intend to try daily health and nourishing. This step by step is always safe. " Obviously, Lynn has fallen into the whirlpool of appearance anxiety.

Nowadays, with the rise of social platforms such as short videos, Weibo, and planting grass, this generation of young people began to make great efforts in their appearance. Like Lynn, medical beauty and daily nourishment became their "good medicine" for treating diseases. Among them, in addition to medical beauty, bird’s nest has also become their favorite. Statistics show that since 2019, bird’s nest has become the most popular nourishing product for the post-90s generation. With the entry of the post-00 generation with lower age groups, the consumption share of the younger generation in the bird’s nest consumption group has exceeded 50%.

On the one hand, the consumption of bird’s nest is becoming younger and younger due to the influence of social environmental factors such as appearance anxiety and the rise of Yan’s value economy. On the other hand, the bird’s nest enterprises have also identified the consumption characteristics of young people love figure, and introduced bird’s nest products that are easier and more convenient to eat, such as instant bowl of bird’s nest, stewed bird’s nest and freshly soaked bird’s nest, to directly hit the consumption pain points of the audience.

As Lynn shared, "It may not be easy for me to maintain good living habits for a month, but it is too easy for me to insist on drinking a bottle of freshly stewed bird’s nest a day."

Contemporary young people want beautiful faces, and nourishing consumer goods companies such as medical beauty and bird’s nest easily capture a bunch of young people with products that are quite confusing. This seems to be a two-way process, but the result is likely to be a "beautiful scam".

From rare treasures to popularization, the "controversy" of bird’s nest has never stopped.

In China, bird’s nest is listed as the first of the four traditional precious foods (swallow, abalone, wing and ginseng) in China, and it is regarded as the best food supplement and precious medicinal material. Until the founding of New China, bird’s nest was only a small-scale import.

In recent years, with the improvement of bird’s nest industrial chain and the smooth import and export trade, bird’s nest has become no longer rare in our lives, and the price has gradually become more "close to the people", so that more and more people can afford it.

According to the survey data recently released by Accenture, in China, nearly 400 million female consumers aged between 20 and 60 have a consumption expenditure as high as 10 trillion yuan every year. With the prevalence of topics such as appearance anxiety, age anxiety and health care anxiety in recent years, it has become the consensus of a group of female consumers to be "golden" for beauty.

In addition to daily nutrition and health products, Chinese nourishing has become an important channel for them to keep beautiful. Among the many Chinese nourishing products, bird’s nest has undoubtedly become the top player.

According to JD.COM’s "Report on Women’s Consumption in China in 2022", in 2022, women consumers on the platform of JD.COM ranked fifth in the consumption growth rate of traditional nourishing goods, while among all kinds of nourishing goods for health and beauty, the consumption of bird’s nest increased by three times year-on-year, ranking first in the increase of turnover.

On the one hand, the overall industry is improving due to the surge in demand, but on the other hand, the dispute about the "IQ tax" of bird’s nest has never stopped.

The main components of bird’s nest are water-soluble protein, carbohydrates, calcium, phosphorus, iron, sodium, potassium and other trace elements and amino acids. 100g of dried bird’s nest contains 50g of protein, and the protein content is about five times that of eggs of the same weight, which seems to be very high, but in fact, the average person’s daily consumption of bird’s nest is only a few grams, and the protein content can be said to be diluted very little.

The amazing "bird’s nest acid" recommended by merchants is not exclusive to bird’s nest, and there are many food substitutes with sialic acid. Daily foods such as milk and eggs all contain sialic acid. Many literature reports show that human liver can synthesize enough sialic acid independently.

When we turn our attention to the brand of bird’s nest on the market, take the 45g "Fresh Stewed Bird’s Nest Youth Model" with high sales volume of Xiaoxian Stewed on an e-commerce platform as an example. According to the product parameters of Xiaoxian Stewed, the addition amount of each bottle of dried bird’s nest is 2.2g. If the nutritional content is simply converted, how many nourishing ingredients can we get? Similarly, public product information shows that Yanzhiwu 45g "Fresh Stewed Bird’s Nest at 115℃" has a bird’s nest content of only 2.0g per bottle.

At the same time, the doubts of Xiaoxiandun and Yanzhiwu are also one after another. Consumers are looking at the flowers in the fog, and the labels of some bird’s nest brands "IQ tax" are gradually being taken seriously.

In 2021, online celebrity bird’s nest brand "Xiaoxiandun" was identified as false propaganda by State Administration for Market Regulation, Chaoyang District, Beijing, and fined 200,000 yuan for its use of raw materials, inconsistent production place with propaganda, false production qualification and lack of evidence for "zero addition".

Regarding the fine imposed on State Administration for Market Regulation, Xiaoxiandun responded that this administrative penalty was mainly aimed at Xiaoxiandun’s previous poor publicity in the e-commerce platform, and the relevant public information has been thoroughly investigated and rectified.

In fact, not only Xiaoxian stew, but also the public’s doubts about another bird’s nest brand, Yanzhiwu, have never stopped. In 2021, Yanzhiwu advertised: "I heard that it is better to eat bird’s nest when pregnant." Official website, the State Administration of Market Supervision, shows that the ready-to-eat bird’s nest in Yanzhiwu has not obtained the batch numbers of medicines and health foods, and its business categories are only canned food and beverages.

In April 2022, in the inquiry initiated by CSRC to Yanzhiwu, the nutritional value of bird’s nest, food safety and other issues were the key points. CSRC asked Yanzhiwu to explain the specific propaganda caliber of the company’s advertisements and other related publicity materials, whether there were compliance risks such as false propaganda, and whether the company was subject to administrative punishment.

However, Yanzhiwu did not respond positively to this.

The chaos such as low entry threshold, incomplete consumer cognition, seriously exaggerated nutritional value and huge profits in the industry have filled consumers with many questions when buying bird’s nest.

But in fact, in the bird’s nest industry with a market scale of 10 billion yuan, the bird’s nest brands that are really chosen by the public are not well-known brands such as Yanzhiwu and Xiaoxiandun, but some unknown brands that are hidden under the water and are rarely heard of by individual merchants, Wechat business and self-proclaimed manufacturers.

Without the support of brand reputation, the chaos such as shoddy, chemical bleaching, brushing and gluing is very common in the "underwater market". The chaos in many industries actually reflects the problems that the industry has no clear entry threshold, product quality judgment standards, and lack of quality inspection.

The Yanzhiwu prospectus also mentioned that the threshold of the bird’s nest industry is low, the degree of product standardization is low, there are many small workshops, and the processing mode is prevalent. All practitioners rely on their own retail channels to sell, and the market is very scattered.

These "chaos" also make consumers hesitate when spending bird’s nest. According to the statistics of Magic Mirror Market Intelligence, in Q4 of 2020, the online bird’s nest market in China reached a peak of over 2 billion yuan, and then it went down successively. In the first half of 2022, the sales volume dropped by over 20% year-on-year.

Chinese nourishing industry involved in the "whirlpool" of IQ tax

With the rising consumption of factors such as "face value economy", "self-satisfaction economy" and "health-preserving economy", traditional Chinese nourishing products such as gelatin, medlar and ganoderma lucidum, including bird’s nest, have become the first choice for contemporary young people to supplement their health. According to CBNData’s "New Food Shangism" report, the growth rate of traditional tonics has exceeded 20% for two consecutive years. In the past three years, the post-90s generation has become the backbone of online purchase of traditional nourishing nutrients.

But in fact, whether it’s bird’s nest, flower glue or donkey-hide gelatin cake, frequent "IQ tax" disputes have also involved the "Chinese nourishing" with high hit rate in the "whirlpool" of IQ tax.

For example, instant glue, in recent years, the heat of instant glue continues to rise, and the growth momentum is strong. Merchants promote the nourishing effect and medicinal value of flower glue, which can supplement collagen. Guanzhan, Lizhan and other brands quickly broke into the "health bureau" of young people with "fresh stew in the original bottle" instant gelatin. However, the voice of controversy followed. As the core raw material, fish glue has different quality, different content, different nutritional value and different pricing. As a result, some consumers said that the raw materials used by some gum brands belong to the kind of gum with low nutritional content, which can not play a nourishing role, which is basically equivalent to paying IQ tax when buying it.

On the e-commerce platform, the unit price of instant flower gum ranges from less than 20 yuan per bowl/bottle to more than 70 yuan per bowl/bottle, with a large span. But these goods with different prices and brands may come from the same factory. From the product introduction information of several ready-to-eat rubber products on the market, we found that Guanzhan, Jiaoqu (some products), Chiji, Jiaoqi and Chenshi Nourishing Hall are all manufactured by the same foundry.

At the same time, the controversy over the nutritional value of Ejiao, also a Chinese nourishing giant, has never stopped.

The controversy of "IQ tax" gradually submerged the efficacy of Chinese nourishing, but in fact, is it really that the product itself is IQ tax, or is it that the product is "IQ tax" caused by unscrupulous merchants infinitely magnifying the effect of the product itself for commercial benefits?

Chinese tonic, which has been circulated for thousands of years, is being pushed to the high platform of "IQ tax" by commercial interests. And these disappearing trusts are gradually disintegrating the commercial living space of a single category.

03 Medical Beauty: A Beautiful "Trap"

When we turn our attention to the medical beauty industry at the beginning of the article, the "trap" brought by information asymmetry is also common.

Just like Jiti Factor Biotechnology Co., Ltd. and Guangdong Yutaimei Biotechnology Co., Ltd. exposed at this 3.15 party, according to the enterprise survey APP, they were established only for half a year.

Medical beauty is between medical treatment and consumption, and it is a highly professional and risky industry. However, in fact, illegal institutions, unlicensed doctors, counterfeit products and other industries in the medical beauty industry are rampant now, and micro-plastic surgery of medical beauty is also a potential "dangerous plastic surgery".

In the CCTV 3.15 party in 2022, the chaos of medical beauty training has been pointed out, exposing the problems of medical beauty practitioners with no threshold, quick success and zero foundation.

Ai Media Consulting data shows that the growth rate of non-surgical beauty in China’s medical beauty market is 40%, which is much higher than the growth rate of traditional surgical beauty. The rapid growth has made more people see the market dividend, and for a time, the medical and beauty industry has entered a stage of barbaric development, which is mixed and disorderly.

According to iResearch’s White Paper on Insights into the Medical Beauty Industry in China in 2020, as of 2019, only 14% of institutions in China are legally and compliantly engaged in medical beauty projects, and only 28% are legal medical beauty doctors. On the contrary, the number of "black institutions" exceeds 80,000, which is six times that of compliance institutions. There are more than 100,000 illegal practitioners, and the rate of genuine injections in the market is only 33.3%, that is, one genuine injection is accompanied by at least two illegal injections.

CCTV pointed out that more than 90% of the equipment in illegal medical beauty places are fake, and about 100,000 people are killed and disabled in illegal illegal medical cosmetology every year.

Medical beauty has always been called "the profiteering industry in the field of medical consumption". In recent years, the fiery Light medical cosmetology project has made many medical beauty institutions earn a lot of money and become a good business comparable to Maotai. However, the scale of the medical and beauty industry has been continuously subdivided and expanded, and the barbaric growth has also spawned many industry chaos. The negative reports of the industry, such as making appearance anxiety, driving up project costs, online loan collusion and contract fraud, have emerged one after another, and the medical and beauty industry is consuming the trust of consumers.

The medical beauty industry should be a place to "build dreams" for those who pursue beauty. However, driven by commercial interests, some institutions may be "lucky" for a while and earn high profits, but from the long-term development of the industry, these "original sins" will eventually lead the whole industry into a "wrong path".

Those serious medical and beauty enterprises will eventually become victims of the industry because "bad money drives out good money".

Year after year, the 315 party will always come as scheduled, from fake fragrant rice to medical beauty chaos, all of which are our daily life. As an ordinary person, of course, you can’t feel the charm and interest of business from a macro perspective, but the process of buying goods and consuming itself can give consumers the most direct satisfaction from the spiritual and physical levels.

Just like the theme of this year’s 3.15 party: illuminate consumer confidence with the light of honesty. No matter how business develops, its essence is still the delivery and circulation of value, and the cornerstone behind it is trust. In fact, Tide Business Review always believes that no matter how many controversies are experienced, the power of consumption will always be upward.

"Whether eating or becoming beautiful is a major event in my life. Although I may not be able to eat fragrant rice and make medical beauty recently, rice is more than fragrant rice, and beauty is more than medical beauty. " Lynn said helplessly.

You see, consumers are so cute and business is so charming.

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Choose sleep aid health home appliances with standards

China Consumer News Beijing News(ReporterSang XueqiOn November 29th, the 2023 China Health Home Appliance Conference hosted by Zhongjiayuan (Beijing) Testing and Certification Co., Ltd. was held in Beijing. The forum was held online and offline with the theme of "Certified Sleep Aid · Health Companion". The meeting showcased 7 advantageous products that have obtained the first batch of CHCT "Sleep Grade Low Noise" certification in 2023.

"From the initial establishment of a health appliance evaluation system, to the launch of health index certification, and now that mandatory national standards for health and safety are about to be introduced, the health appliance industry has developed rapidly." Zhang Xiao, deputy director of the Testing Institute of the China Household Appliances Research Institute, pointed out that the development trend of health appliances in the future will eventually move towards scene evaluation, towards the evaluation of people, and sleep is one of the most important household health scenarios. Factors such as sound, light, temperature and humidity that affect sleep are closely related to home appliances.

According to reports, in 2021, the China Home Appliance Research Institute, as a pilot unit, undertook the national household appliance consumer product standardization pilot project (smart and healthy home), and sleep assistance was also one of the key research topics.

Chen Yanbo, a PhD from the Institute of Pattern Recognition at Beijing University of Technology, said that sound, light, color, temperature, smell, etc. are all factors that affect the sleep environment. An individual’s emotional state also has an impact on sleep, and it not only directly affects sleep quality, but also largely shapes people’s perception of the surrounding environment.

It is reported that the China Home Appliance Research Institute and the China Standardization Association have approved two group standards, "Technical Requirements and Test Methods for Sleep Assisting Functions of Air Conditioners" and "Technical Requirements and Test Methods for Sleep Assisting Functions of Massage Chairs", to promote the development of the home appliance industry in the direction of healthy sleep assistance. For the first time this year, CHCT "Sleep Grade Low Noise Certification for Household Appliances" was launched, aiming to take an important step in the evaluation of sleep scenes from the perspective of noise. Zhang Weichao, deputy director of the Health Appliance Testing Center of Zhongjiayuan (Beijing) Testing and Certification Co., Ltd., explained that the sleep assistance function of an air conditioner refers to the improvement of environmental conditions such as temperature and humidity, airflow, sound, light, and smell, so as to assist in creating a better sleep environment and help users fall asleep or improve sleep quality. Its core technical indicators mainly include noise, air supply function, comfort, display light source, temperature and humidity control function, odor release, air purification, fresh air function, and sleep assistance substances. The sleep assistance function of a massage chair refers to the function of relying on mechanical pressure, air bag pressure, material magnetism, and electric heating to act on certain parts of the human body, thereby helping users fall asleep or improve sleep quality. The core technical indicators mainly include heating function, magnetic function, odor release, and special functions. Cradle mode, pressing feet, shoulder and neck massage and whole body stretching massage, etc.). "The formulation of these two standards has given specific quantitative indicators for the sleep assistance function of home appliances, and opened up the road for the sleep assistance field of home appliances," Zhang Weichao said.

Chen Songtao, director engineer of the Health Home Appliance Testing Center of Zhongjiayuan (Beijing) Testing and Certification Co., Ltd., said that the "sleep-level low-noise" certification of home appliances is designed to meet consumers’ growing requirements for sleep scenes and quality of life. It places strict requirements on the noise in the life scenarios of home appliances, and it is necessary to ensure the basic performance indicators of home appliances under the premise of low noise. At present, the certification covers humidifiers, fresh fans, air purifiers, dishwashers, washing machines, clothes dryers, electric clothes dryers, electric toilets, and cleaning robots. The product categories will continue to expand in the future. " The certification implementation rules specify the corresponding technical requirements and test methods for each product, and the index requirements are more stringent, and they are set according to the characteristics of the product. "Chen Songtao said.

In addition, *******, director of the Secretariat of the Health Care and Similar Appliances Sub-Technical Committee of the National Household Appliance Standardization Technical Committee, said that the formulation of three mandatory national standards, "Household and Similar Appliances, Electrical Appliances Safety Specifications", "Household and Similar Appliances, Energy Conservation and Environmental Protection Specifications" and "Household and Similar Appliances, Health and Safety Specifications", is in the final stage. These three mandatory national standards will replace more than 100 current mandatory standards for home appliances. Among them, the health and safety standards are streamlined and integrated with GB 21551 series standards, GB 17988 and GB 19606 standards, and the technical indicators are mainly divided into two directions. On the one hand, it is health and safety, including ultraviolet leakage, noise, electromagnetic radiation (EMF), ozone leakage, TVOC concentration, and hygiene and safety of food contact materials. On the other hand, it is health protection function, which currently mainly involves air purification, sterilization, virus removal, antibacterial and antifungal materials, and antiviral materials.

"Home appliance consumers pay more attention to quality and price ratio, and consumer demand is also showing a polarized trend. Therefore, the development of healthy home appliances needs to identify the segmented needs of consumers." Wang Hongji, general manager of the white electronics business department of Beijing Zhongyikang Times Market Research Co., Ltd., believes that the trend of integration of home appliances and home improvement is becoming more and more significant, and in the future, healthy home appliances need to implement healthy functions in the scene. In the future, healthy home appliances will show effective integration with intelligence, integration with energy-saving products, high-end products, partition washing, and healthy and clean home appliances. There are seven development trends of refrigerator sterilization and preservation, and healthy sterilization and air conditioning.

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Which skin detector is stronger? Visia, Meitu Yishu, A

Because of skin problems, I have changed several beauty salons and found that many beauty salons use a machine to test the skin before giving consumers a course of treatment. The instruments of these beauty salons are also different, but they usually take pictures and then technical analysis. But are the skin test results of these skin tests accurate? Can they really bring consumers real skin care advice? The reporter has experienced it in the market.

Which skin detector is stronger? Visia, Meitu Yishu, A-one measured

From left visia, A-one, Meitu and skin-friendly

The common skin tester brands in beauty salons include American brand visia, Korean brand A-one, and domestic brand Meitu Yishu. From the appearance of these three machines, visia and a-one are relatively small, and Meitu Yishu is relatively large. And there is also a hood, which is said to be more accurate so that it will not be affected by other light when shooting.

In the process of taking pictures, visia requires consumers to adjust the shooting position of the face three times, and the taking process is long and requires waiting for a few minutes. The advantage is that visia can take pictures of the front and side of the face, but the disadvantage is that the flash of visia when taking pictures is very dazzling even when the eyes are closed.

The shooting speed of Aone is faster than that of Visia, about 1 minute, but compared with Visia, the flash of the photo is more intense, and the strong light can also be felt when the eyes are closed. After the shooting, you can feel the short-term whiteness in front of you, and the line of sight is temporarily blocked.

Which skin detector is stronger? Visia, Meitu Yishu, A-one measured

A-one

Meitu Yishu feels more comfortable taking pictures as a whole. The photo speed is fast, the whole process is only about 10 seconds, and the light when taking pictures is not irritating. There are three cameras inside that can also take pictures of the front and side faces. Unlike visia, which needs to constantly adjust the position of the face to take pictures. But the disadvantage of Meitu Yishu is that taking pictures needs to be in the hood, which is not as convenient as visia and A-one.

Which skin detector is stronger? Visia, Meitu Yishu, A-one measured

Meitu Yifu

Summary:

In terms of photo speed, Meitu Yifu is undoubtedly the fastest and most efficient. Whether it is visia or A-one, the lighting is very dazzling, and improvements need to be made in the photo lighting.

For the results of the skin test report, the waiting time of each product is different. Visia needs to wait about 1 minute. The skin test of A-one and Meitu Yishu includes faster generation.

Waiting experience: Meitu and skin care > A-one > visia

Light comfort: Meitu and skin care > visia > A-one

In terms of the content of the skin test report, Visia’s report is relatively simple, without much analysis, but the image definition is very high.

Which skin detector is stronger? Visia, Meitu Yishu, A-one measured

Which skin detector is stronger? Visia, Meitu Yishu, A-one measured

Visia Skin Texture (Beauty Salon Computer Remake)

Visia’s report does not distinguish between acne and moles, and consumers need to distinguish them one by one.

Which skin detector is stronger? Visia, Meitu Yishu, A-one measured

Acne and moles are circled, so I can’t see what is what.

A-one’s report only had two photos, the image clarity was poor, and the content of the test was less, and the content of the report was not easy to understand. It also needed to be interpreted by beauticians, and the requirements for beauticians were higher. A-one also did not test for common acne, and the only indicator was only one "pigmentation".

Which skin detector is stronger? Visia, Meitu Yishu, A-one measured

Meitu’s skin test report is presented on the iPad, which is more convenient for consumers to view and convenient for beauticians to communicate with consumers.

Which skin detector is stronger? Visia, Meitu Yishu, A-one measured

3D front

Which skin detector is stronger? Visia, Meitu Yishu, A-one measured

Each dimension has 3D, you can see the side skin

Meitu Yifu can intelligently generate consumers’ 3D faces, and the skin details in the enlarged pictures are very clear.

Which skin detector is stronger? Visia, Meitu Yishu, A-one measured

Meitu Yishu’s acne monitoring successfully identified moles and spots, with high accuracy.

Which skin detector is stronger? Visia, Meitu Yishu, A-one measured

Summary:

Such as easy high definition cameras, the photo clarity of visia and Meitu Yishu is very high, which can fully meet the needs of medical-grade skin care. In terms of the ease of understanding of the report, Meitu Yishu presents the most detailed results, which can be understood even for ordinary consumption, which greatly reduces the threshold for beauticians to explain.

Image definition: visia > Meitu and skin care > A-one

Report comprehensibility: Meitu and skin care > visia > A-one

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Which is the difference between Huawei Mate 60 and P60, and which one is worth buying?

  With the recent release of the P60 series, many users have begun to tear themselves apart whether to buy the P60 first or wait for the Mate 60 in the second half of the year. Both of these phones can be regarded as the flagship and sub-flagship in Huawei, and they are both excellent.

Which is the difference between Huawei Mate 60 and P60, and which one is worth buying?

  Which is better, mate60 or p60?

  Answer: If you have a rigid demand for a mobile phone, then choose the P60.

  If you can wait a little longer and pursue high performance, then wait for the Mate60 in the second half of the year.

  Mate60 and p60 purchase suggestions

  First, demand

  1. First check whether you have a rigid demand. If you need to change your phone immediately, then the P60 is the best choice.

  2. If you like the operation of the top flagship, then wait for the second half of the Mate 60 series.

  II. Configuration

  1. The Huawei P60 can be said to be similar to the previous generation’s Mate 50, so the off-duty Mate 60 is definitely a great improvement over the P60.

  2. Whether it is the processor, screen, image, battery life or performance, there will definitely be a major improvement.

  3. And most importantly, Huawei P60 uses Hongmeng 3.1, but Huawei Mate 60 uses Hongmeng 4.0. If 3.0 to 3.1 is just a small improvement, then 3.1 to 4.0 can be said to be a big leap.

  III. Positioning Differences

  1. Huawei’s P series every year will use the same type as the previous generation of mate series on the processor, so it can be regarded as a benchmark for the previous generation of mate.

  2. The next-generation Mate flagship is an absolute improvement compared to the previous generation, so the Mate series is definitely better in terms of performance.

  3. The P series focuses on appearance, lightness and thinness, and the appearance will be better designed, and the style will be more unique.

  4. The Mate series is more business-oriented, so the range of possible options in appearance will be smaller.

  The difference in positioning between the two is still very large, and there is still about half a year. If you are not in a hurry, you can still wait.

Original title: Which is better, Mate 60 or P60?
Editor in charge: Li Xiaoling
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"Edge Walker" will be released, such Ren Xianqi is a bit "evil"!

1905 movie network feature Even with more than 30 years of experience as an actor, in our interviews, he still modestly and repeatedly emphasized that he is not a "professional" actor, and still continues to draw nutrients from the actors around him.

 

Whether it was an old partner or someone who had just ended their collaboration recently, the group of "movie maniacs" around him always affected his attitude and understanding of acting.


The new work recently opened its second round of screening, three years after he last met the audience on the big screen. This time, Ren Xianqi said bluntly that he was very happy, "using the most authentic performance to present that kind of shock, we hope to be able to shoot some authentic Hong Kong police and bandit action movies."


This time, whether it is the partner of the cooperation or the type of theme, how can the outside world not expect this familiar little brother Qi?


01. Collaboration with Hua Ge

 

"Edge Walker" is the third collaboration between Ren Xianqi and Ren Dahua in 16 years. They have had partners with him in the past, but this time they really have the opportunity to play against each other.

 

"Excited", "Moved", "So cool"… When it came to this interaction and cooperation, Ren Xianqi couldn’t contain his excitement and kept repeating his feelings to us. Since his debut, Ren Dahua has always been the learning object in his performance and life.


"Brother Hua is very attentive to each character, he will tell us what he will do, and let us give back with our true reactions. Sometimes there may be no him in this scene, but there may be some emotional motivation involved in the plot, and Brother Hua will come to the crew to watch." This kind of rapt attention was always seen by Ren Xianqi.


In "Marginal Walker", Ren Xianqi’s A Luo is an undercover agent, and Ren Dahua’s Lin Yaochang is a gang boss. He struggles in his heart, but in the face of A Luo’s identity, he is always willing to withstand the pressure of other gang members and give him a way out.


"Do you know? He has always taken care of me like a big brother, and in the play, the relationship between the two characters is also very close. I seem to be directly transformed from real life into a character in the play, which is quite touching." In reality, the two have known each other for many years, and every time Ren Xianqi goes to work in Hong Kong, Ren Dahua will always take him to various delicious things.


In Ren Xianqi’s eyes, he can be "willful" in front of this big brother, "In real life, he has always loved me, and even if I do something wrong, he will cover me."

 

In addition to being a good big brother, Ren Dahua is also a fashionista in Ren Xianqi’s eyes. "In my early concerts and records, I would refer to Brother Hua’s daily clothes. Even for the album’Angel, Brother, Little White Face ‘, I was very fortunate to have Qiqi (Ren Dahua’s wife) help me with the styling, and Brother Hua did the photography for me."

 

After so many years, Ren Xianqi still regarded the other party as his fashion indicator. In the filming of "Edge Walker", Ren Dahua personally participated in the styling of his character. "After the filming, everyone rushed to get Brother Hua’s clothes for collection."


Ren Xianqi naturally did not miss this opportunity. In the final climax of the movie, the green leather jacket designed by Ren Dahua became the best collection of Ren Xianqi’s filming.

 

02. "Movie Madman"

 

In the eyes of many audiences, Ren Xianqi’s performance has two sides.


One side is the kind of handsome and sunny beach boy that "Summer Momocha" entered the eyes of the public; the other side is the villain with "evil" in many Hong Kong movies.

 

In "Edge Walker", although Ren Xianqi’s character is an undercover agent, the evil spirit still persists.

 

When they saw the first poster of the movie, many fans thought of Ren Xianqi’s original transformation in "The Big Event". After all, before that, the public impression of him was more of the boy singing with a guitar.


When he first received the movie invitation, he didn’t give much feedback or change, "During the process of talking about this story, I thought about it very seriously. Maybe the director seized that moment and thought that I was very different, and my eyes were also different." Recalling the past, the details appeared in Ren Xianqi’s eyes one by one.


But it was also "The Great Event" that became a turning point for Ren Xianqi’s films.


"When I was shooting, I was taking my guitar and trying to write the theme song. When I got there, it was very serious, and then there was gunfire and explosives everywhere, and I suddenly realized that I was in the environment and I was going to fit in. The whole time I was shooting, my eyes were very sharp because I had to see where there was explosives and where there was explosions, and then I naturally became like that."


For himself, when he got this kind of role, he would always show his former side as an athlete again. During sports training, his mentality was serious and cautious, and in the process of real competition, he would naturally exude that kind of murderous aura and deterrence, "I just applied this state to my movies."

 

In Ren Xianqi’s opinion, he has always been using the dumbest way to perform – using the truest feeling to figure out the character, so that he can truly become that person, and then be born from the heart.


Due to this, it is always difficult for him to allow himself to "double" to do many things, and when facing his career plan, he insists on starting from beginning to end.


In order to shoot, he had made himself very fat, stopped shooting in the middle, and spent time planning his body to a healthy state, "During this period, I didn’t do anything else at all, and when I was filming, I wouldn’t do concerts. I can’t adapt to this state of jumping."

 

"Therefore, I don’t have a lot of movies." Ren Xianqi was sincere but a little regretful when he talked about this.


For viewers who liked Ren Xianqi, they could often see him on the big screen in the future, because in the past, he had collaborated with the director; he had starred in the production of the movie "Temporary Robbery", as well as the production of the production…


When it comes to the filming of the series that just ended, Ren Xianqi can’t suppress his love either. Although he keeps praising us how Guo Fucheng and Lin Jiadong love movies, how they don’t let him rest and drag him to discuss the script. But the lines are full of Ren Xianqi’s own feelings about the movie, "I think this life is not wasted."


"We really only have to show our own blood and resolve to make a good movie. No matter which country we get such a work, it deserves to be respected."

 

Look, Ren Xianqi is the "movie lunatic". Even when asked what kind of evaluation would make him happy, his answer was "hard enough".

 

03. Unfulfilled dreams

 

In addition to "movie acting", "movie director" is also at the most prominent position on Ren Xianqi’s wish list.

 

Ren Xianqi worked as a director and collaborated with him. The origin of this film is from Ren Xianqi’s cover song "Grandma’s Penghu Bay".


In his plans, there are still three movies to be made, all from his musical compositions.


It was Ren Xianqi’s trilogy – "The Heart is Too Soft," "The Girl Across the Opposite Looks Over" and "Sad Pacific" – three songs that once led an era and have a special story script in his heart.

 

"’Heartbreak Pacific’ will definitely be a gangster story; ‘Too Soft Heart’ will be a story about killers; and’The Girl Across the Street ‘will be a ghost movie." The three seemingly bizarre settings had long planted seeds in Ren Xianqi’s heart.

 

The three relationships that were originally related to love were instead handled by him as very "tough guys".


Ren Xianqi talked about the creativity of these three stories, and it can be said that he talked endlessly, "In’The Girl Opposite Look Over ‘, the girl is a female ghost, and’I’ is a timid guy. In short, this story must be interesting for me before I really start to execute it."

 

But at the moment, Ren Xianqi has not found a good screenwriter to participate in the creation of these stories, "This dream is still burning in my heart, and I will try my best to realize it."


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Avita’s 12 production capacity continues to rise, with deliveries hitting 8,000 units in March

On February 20th, this website reported that at present, the two flagship models of Avita’s Avita 11 and Avita 12 are in the midst of the intensive national delivery process. Affected by factors such as hot sales, the delivery process of Avita 12 has fallen behind user expectations. In this context, Avita held a "meeting this moment" user meeting in Chongqing. Chen Zhuo, president of Avita Technology, and Yong Jun, assistant vice president, visited the scene to communicate with users face-to-face, saying that the delivery volume of Avita 12 will hit 8,000 units in March.

At the event site, Chen Zhuo, president of Avita, first expressed his sincere apologies to users who failed to pick up their cars in time during the Spring Festival, and explained the tight production capacity caused by the hot orders after the launch of Avita 12. He said that in February, Avita will take advantage of the Spring Festival holiday to work overtime to adjust the production line and expand production capacity, and strive to achieve the delivery target of 8,000 units in March to accelerate the meeting of user expectations.

Avita’s user-centered development concept has always been well received by users, and the excellent quality of the Avita 12 model has pushed the user’s reputation to a new height. It is reported that Avita 12 brings together the advantages of Changan Automobile, Huawei, and Ningde Times in their respective fields. It has three core advantages of top intelligence, top design, and top luxury space. It has 12 industry-first and only strong configurations at the same level, redefining the new standard of luxury in the era.

Avita 12’s appearance and intelligent strength are both, and it has achieved excellent performance in the market. Less than a month after its launch, the order of Dading exceeded 20,000. Moreover, since the official delivery of Avita 12 in December, 2004 units have been delivered in only 20 days, successfully ranking among the top of pure electric cars above 300,000. This achievement not only proves that consumers love Avita 12, but also reflects its high cost performance and advanced technology widely recognized in the market.

It is worth mentioning that, with its excellent product strength, Avita 12 won the "2023 Global Car of the Year Award" at the 2023 Global Car Annual Ceremony. You know, this award has been deeply cultivated in the automotive industry for 10 years and has high authority in the industry. And Avita 12 can stand out in the fierce competition of 54 new models, leading the luxury brand flagship model and domestic popular model with the first place in the audience, fully demonstrating its strong market influence and the unique charm of future intelligent luxury cars.

Next, it is believed that Avita will continue to maintain a high-efficiency, high-level, and high-speed evolutionary state, focusing on users’ real car needs, and continuously promoting the intelligent strength upgrade of Avita 12 and other models. Moreover, Avita is making efforts to promote channel construction, believing that in the near future, it will bring users more diverse and more pleasant product choices.