"Meng Hua Lu" made the double-clean entry hanging on the hot search list out of the circle again.
As the most popular online drama in the first half of this year, Meng Hua Lu is also the work of "Fairy Sister" Liu Yifei, who has violated the small screen for many years, and has attracted much attention as early as the initial stage of the file. However, with the development of the plot, while the audience was screaming for candy, a line that Zhao Paner and Gu Qian Fan exchanged their hearts in the play caused controversy on the Internet.
In fact, in the context of ancient dolls, this line has no drama. In the play, when Qian Fan, the male customer, and Zhao Paner, the female host, confide in each other, the man mentioned that although he passed away, "he never had any little lady"; The woman also responded that with her predecessor, she was also "paying attention to the ceremony."
Drama marketing: Both parties care about each other, and they are innocent, which is a good match. However, as a film and television work adapted from Guan Hanqing’s Wind and Moon Saving the Dust, Dream of China Record has added a brand-new concept of "double cleanliness" after abandoning the core of the original story itself, which makes the whole work look like it has white suspended in the ideal.
Shuangjie is not necessarily a retrogression in love, but it also brings strict moral judgment standards. In the past, film and television dramas did not avoid mentioning the colorful past of the protagonist, but now these complexities have become a thing of the past. At the moment when the word "Shuang Jie" was widely known with film and television dramas, more viewers began to express their concerns. "Why are even film and television dramas beginning to reject complexity now?"
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fromPure love to double purity
The word "Shuang Jie" did not appear in recent years, nor did it become popular in recent years. It was only with the marketing and fermentation of film and television dramas that this word had a more well-known meaning. Literally speaking, "double purity" means that both men and women should maintain an innocent chastity standard in their feelings, which means that no matter how many predecessors they have talked about, they should be absolutely perfect when they meet the "the only thrill".
This constraint makes the audience who are used to watching relationships with men and women on TV a little uncomfortable, especially in front of a hot costume idol drama. The heat has brought controversy and split views. Judging from the public opinion on the Internet, the audience of Meng Hua Lu is clearly divided into two factions in dealing with the marketing of Shuangjie. One faction thinks that this is just a trend of the plot. The hero and heroine in the idol drama have never experienced the complexity of others, which is in line with the nature of sweet love. As for those voices that are not recognized, they are all water troops sent to discredit their families.
The other group of disapproving voices did not aim at the structure and direction of the story, but expressed their concern that the plot was too suspended today. Zhao Paner’s romantic rescue was originally a story about Guan Hanqing’s description of prostitutes at the bottom helping each other. Now, he has lost the word romantic and looked down on the prostitute. On the basis of Guan Hanqing, he turned the prostitute’s setting into a pure virgin musician who was forced to fall into the dusty family, but has been rehabilitated, abandoning the complexity of the characters and turning innocence into the biggest attraction of the whole drama.
Netizens’ Views on "Double Cleanliness" in Meng Hua Lu
As a fan of Liu Yifei for many years, Liuliu spent money to watch the whole drama as early as the official pre-order finale. In her opinion, "this play is not as bad as others say, but I still like it very much." However, she also recognizes that there are also cognitive defects in the direction of drama promotion. "In this age, it is definitely not appropriate to use Shuangjie for marketing. After all, two people will not see each other because they are clean. Besides, women are self-reliant, but it’s a bit ridiculous to say that in their thirties. Anyway, I personally am not satisfied with the drama party’s marketing with Shuangjie. "
Then why is it that although both sides are audiences, there is still an irreconcilable gap in the concept of double cleanliness?
As we all know, film and television drama is a profitable industry in the final analysis. How to get a higher audience rating, the first consideration of the drama side is what the current target audience wants to see most. In the past, the audience had the opportunity to see all kinds of stories on the TV screen, because at that time, the society was not dominated by conservatism, but by the openness transmitted by reform and opening up and western film and television. The audience can see the uncut Titanic in the cinema, and the Legend of Lv Buwei, which teaches women to fall in love, at home. And even Zhao Paner, who caused a heated discussion today, had a book of love that didn’t change its settings at that time.
With the development of the times, the young people’s views on love have changed greatly. Because of market preferences, a large number of double-clean novels have been born, which also breeds a soil full of topic enthusiasm for film and television dramas.
Strictly speaking, the appearance of double cleanliness has its inevitable historical causes. Mainland readers first came into contact with this word in the comment area of various female frequency novels (female channels) on the platform. As the mainstream type of love women’s works, the content of female frequency novels is mainly composed of different themes that describe romantic love, such as romance and beauty.
Different from the trend that women are often regarded as prey and resources in male frequency novels (male channels), female frequency novels usually carry the yearning and longing of female readers for their own love because they are oriented to women, so the change of love relationship in the works reflects the changes of readers’ mentality to some extent.
From the perspective of context, from the late 1990s to the early 20th century, popular novels once again occupied the commercial market. At that time, the domestic cultural industry was not yet mature, and most of the popular romantic novels in the market were imported from Hong Kong, Taiwan and Japan through piracy. In these novels, men usually appear in the image of rich experience and resources, while women are required to be innocent, fragile and innocent, waiting for salvation in order to get a happy love.
This disparity in social status and resources between men and women was often labeled as pure love and sweet pet in the early years, and the type of love that the overbearing president spoiled his wife once occupied the list of female frequency novels.
However, with the rise of feminism and the disillusionment of love myth, the concept of unilaterally demanding women’s chastity was quickly criticized by the new generation of readers. "Why should women be good?" At one time, it became the hottest topic in the novel criticism area, and then the same moral standards were added to the hero’s body. From novel criticism to early warning (note: explain the direction of the story in a brief copy and warn readers of possible problems in advance), and then it swept from the novel platform to film and television creation, becoming a hot topic among the whole people.
Guide to "Demining" in the Introduction of Jinjiang Novels
"The subtlety of Shuangjie is that it does have some progress, but not all." As a senior fan of online novels, Tata dabbles in male frequency and female frequency; No matter from comics, novels to beauty, everything is fine. She witnessed the changes of the internet atmosphere in the past 20 years, and also witnessed the whole process of the story of female frequency novels from complexity to purity.
In Tata’s memory, in early romantic novels, although there are hidden rules unilaterally demanding women’s innocence, they are not clear. As the story progresses, female characters will also have complicated experiences. The author doesn’t deliberately set characters for the sake of chastity, but it is more like "a selling point of the story, like the suffering of a virgin, because there were all kinds of stories at that time."
However, in the past decade, readers have become increasingly demanding on the requirement of chastity, but pure love seems to be not enough. "So there are many strange phenomena. In the past, when we read the rebirth article (a type in which the protagonist crossed back to his own life after death), there were often women who were miserable in previous lives and married by another man after rebirth, but now the author will directly emphasize that the’ past lives is clean in both places’ is a fake marriage, and the man is not married at all, waiting for his whole life.
Although it sounds outrageous, Tata admits that, as an irresistible trend in female-frequency novels, Shuangjie is occupying all kinds of creations on a large scale. For example, the most popular comedy film king of comedy in the past told the story of prostitutes getting love, but now the works with such complex characters are very difficult to judge, and the "clean society" composed of creators, audiences and censors can also be seen from Dream of China.
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From deviant to mainstream
There was a golden period of "deviant" in the domestic female frequency novel creation environment. While romance and beauty blossomed, the creators also deconstructed the traditional romantic love form to some extent.
In many love women discussions, it is often considered that as a literary genre, beauty-seeking can make female creators more free to expand their preferences after replacing the role of women with that of men. Especially, Taiwan Province and Japan, which were introduced into China as early pirates, were not domestic readers and did not take the commercial route. The author was more concerned about how to write his own ideas.
However, with the appearance of the business journal (publication) of Tanmei and the large-scale purchase of IP for film and television dramas, as more and more people pay attention to Tanmei, a sub-cultural group, the intensity of supervision and censorship has also increased simultaneously.
Unlike romance, which is more easily accepted by the mainstream public, the love story of Tanmei, as a double man, has its own boldness in challenging secular ethics. For the sake of better commercial development and being accepted and understood by the public, Tanmei has gone through a stage from "letting a hundred flowers blossom" to being close to mainstream values, which requires the sexual singleness of both parties to gradually form a trend, and thus 1v1 and Shuangjie are produced.
"I like Shuang Jie very much. I read the article and see if the author has marked it. I think it’s okay. Isn’t Shuang Jie a personal preference? The author can also mark it as not double-clean, then I won’t click in to see it, which is good for everyone. " Reader Niki has read female frequency novels for many years. In her impression, in the past Jinjiang (Jinjiang Literature City) gold list novels, the greatest passion of men and the single-mindedness and fragility of women are the favorite descriptions. This contrast sometimes makes her feel uncomfortable. "I don’t quite understand what people who want to attack Shuangjie think. Is it worthy of pride to like a person who engages in seven tricks?" What I want to see is just pure love, and two people can be one person for life. "
Discussion on "Double Cleanliness" by Netizens
In Niki’s view, Shuangjie has created a vacuum but pure emotional space. "Being faithful to one’s heart" is no longer a rigid requirement for women/recipients, but a moral code that both parties in love must abide by. For women who are still at the bottom of emotional relationship in real life, it is not only a spiritual sustenance, but also a great progress.
On the other hand, readers who don’t approve of double cleanliness, such as conch, think that "this is a great retrogression. After all, the word’ cleanliness’ will be used to describe sexual behavior, which in itself is considered unclean, which runs counter to the meaning of women’s liberation. Who wouldn’t fall in love with a few scum in this world? If you have the luck to meet true love as soon as you fall in love, the probability is very small, but in the context of double cleanliness, you can prove that you are unclean, which is unreasonable. "
However, the incomprehension between the two sides still only stays in the stage of online debate, and the scope involved is only between women. "After all, many female-frequency novels are women, and men really read double essays?" Conch asked, "isn’t that what women are imagining for men’s chastity?"
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Will struggle with the audience of Shuangjie,
Not the core audience of ancient dolls
However, no matter how the pros and cons understand Shuangjie, it is undeniable that the environment has made its own choice. From the content of radio and television that "polygamy is not allowed" to the overwhelming reminder of "Shuang Jie" in female frequency novels, it has been shown that "Shuang Jie" has occupied a place in mainstream values.
Lucy, as a drama propaganda for many years, is also deeply touched by this. Today’s drama propaganda can’t bring negative effects, and it needs to be healthy and upward. As a colleague, she commented that the publication of Meng Hua Lu is smart, "it caters to the awakening of feminism at present, for example, using the slogan’ Women are more independent’ to talk about how the eldest woman gained love, money and social status through her own efforts."
In her view, whether it is the popular "Big Lady" in previous years or "Shuang Jie" who is arguing now, it is actually interpreted from the perspective of women’s power. "The former may be that women have obtained various resources through men and achieved themselves, just like all kinds of male cool routines, men can, why can’t women? As for the latter, women have the confidence to ask men to keep their virginity, and they can only ask each other when they are strong, so many people eat this set. "
Discussion on "Double Cleanliness" by Netizens
People who will struggle about whether Shuangjie has brought about retrogression, most of them are not the audience of costume idol dramas, especially a drama with the love of handsome men and beautiful women as its core selling point. "Because in my opinion, no matter what this drama is about, we will extract a core that the public will love when we promote it. That may be a key slogan for the propaganda team of Dream of China, and whether Shuangjie has brought controversy to the market.
We can’t expect popular cultural products to carry too much ideological education, just like the conspiracy to promote the convergence of creative types is not just to see a clean audience. Xiaobai, a net writer for many years, is deeply touched by this. "In fact, in the early years, everyone wrote about beauty for love and power generation, which was purely their own love, but later the whole environment became more and more commercialized. Some people sell IP to earn money ashore, and some authors who used to write beautiful stories ran to write romances. Coupled with the emergence of platform VIP subscriptions, readers and authors have interests, so it is inevitable to make some compromises. "
"In the past, authors didn’t really care too much about readers’ feedback to change the plot settings, but now they can’t. Readers will directly ask if you are clean. Sometimes, if there is no target, readers may get angry and feel cheated when there is a link in the subscription chapter." Speaking of this, Xiaobai also said with a wry smile: "No way, sometimes it is reported, so it may be difficult for the work to be locked and rectified."
"In fact, double purity can also be regarded as the rise of conservatism," Tata said. "In a conservative environment, chastity is beneficial to women. In common online writing routines, women married single-minded Gao Fushuai through their purity, kindness, beauty and virtue, and got a class promotion. But for them, everything else is dispensable, and only chastity is the easiest to achieve. This is also a psychological comfort zone. "
Stills of "Love Collection"
Whether double cleanliness brings progress or retrogression is an issue that is difficult to clarify in the current environment. It seems to have brought some awakening, but on closer examination, "in the past, people were allowed to love the wrong person or do something wrong, but now these spaces have all disappeared, as if more shackles were put on each other."
But only one thing is certain. Under the influence of the consumer market, the topics that can bring topics and heat will not disappear quickly, regardless of whether the deconstructionism that the creators thought in the past still exists, it will gradually disappear with the process of commercialization. Love is still being praised, and double purity is just another narrative technique under the romantic framework.
Written by: Teacher Yan
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