分类归档 anmo

　　Our reporter Zhang Ni Our intern Liu Zhenxuan Workers’ Daily (August 9, 2022, 04 edition)

　　Reading tips

　　It has gradually become a living habit for consumers to buy goods in live webcasts. For the benefit, some anchors played emotional cards and used words and deductive routines to get fans to place orders. Many consumers spent a lot of money on this. Some experts pointed out that the chaos of live broadcast with goods needs to be rectified urgently. At the same time, consumers should also place orders rationally.

　　In the live broadcast room of a million fans in Aauto Quicker, the reporter saw such a "passionate scene" — — Accompanied by dynamic music and psychedelic lighting, the anchor affectionately shouted to the audience: "Family, everyone in this selection team stopped me from putting it on the shelves. Every time we sell more orders, we lose more money, but it is our long-cherished wish to send benefits to fans’ families. Come, link! "

　　In the online world, there are many people who fall into the "emotional trap" out of their trust in the anchor. In this case, the products they buy are not necessarily what they really need, and the quality and after-sales problems of the products are not uncommon.

　　"Family" caught in the emotional whirlpool

　　Lao Li, a 46-year-old company employee, sometimes watches the live broadcast of an anchor with 7 million fans in Tik Tok at night, and the online audience in her studio is close to one million at the most.

　　According to Lao Li, the live broadcast content of this anchor is very rich. Watching her play PK with others makes her passionate and keeps praising her. "One night when I was playing PK with a female anchor, I ordered a tea in her live room. She said that this is to fight for the dignity of herself and her family in the live broadcast room. She asked us not to brush gifts, but only to support the products of e-commerce. " Lao Li said that he was particularly excited at that time and felt that she was too difficult. He must support her. The price of tea was not expensive, but after receiving tea, he found that it was all tea stalks and could not be drunk at all.

　　When the reporter opened Lao Li’s Tik Tok purchase record and wanted to check the user’s feedback of the product, the product page display was invalid.

　　"In fact, there are many such situations. Many people in our fan base will feedback the quality problems in the group after receiving the goods, but no one cares about us at all, so I will never watch her live again." Lao Li said.

　　Because fans like to watch each other’s PK, in order to maintain the traffic data and live broadcast benefits, some anchors will choose to "play scripts" to create topics to bring goods, birthdays, engagements, and even a word and a dress will become their hype gimmicks.

　　In addition to PK anchor’s "family-style" emotional marketing, the reporter also found that most live broadcast rooms with goods will use music, words and help broadcast to incite emotions. Some anchors will tell the audience that this is a unique "mechanism", and there is not much stock left, so they must place an order immediately, thus giving the audience a psychological "sense of crisis" in purchasing.

　　"Big brands give some anchors ‘ Mechanism ’ It doesn’t mean ‘ dedicated to one anchor and given to all anchors. Mechanism ’ All the same, consumers must be able to identify the anchor’s words and don’t be led by the nose. " A practitioner in the e-commerce industry said.

　　When watching the live broadcast, the reporter found that when some anchors are selling products, after all the products are explained in a circular way, the products that were previously sold out will appear in the shopping cart again, and then the blogger will tell the fans again that this is the last inventory, so they must place an order immediately. After this process is repeated several times, the products will either be sold out or continue to be sold in the form of pre-sale.

　　The above-mentioned insiders said that because the live broadcast with goods lasts for several hours and the content is relatively simple, most consumers quit the live broadcast room after buying it and will not watch it for a long time. This has kept many consumers in the dark and it is difficult to find the routine.

　　Don’t let bad money drive out good money.

　　Yang Siyu is an anchor with 100,000 fans in Tik Tok, and an entrepreneur who runs skin care companies and brands. Fans call him "Grass".

　　"Take the beauty live broadcast as an example. After we send the products to the anchor, the responsible anchor will communicate with us about the experience, product formula mechanism, product packaging materials and other details, and will pass the heavy assessment before going to the live broadcast room. We will also communicate customer feedback with the anchor and adjust our products and cooperation plans. However, some anchors will skip these links and directly choose some OEM products with their own traffic and high commission. " Yang Siyu said. The essence of live broadcast with goods is still a form of shopping, and its flow logic should be a two-way consideration of "high-quality anchor+high-quality products", and should not be a dramatic emotional mobilization. From anchor selection to user ordering, we should adhere to the rationality of shopping around.

　　"I hope that in the future, the live broadcast platform can support more high-quality e-commerce experts, and more people in the industry can dare to speak out, so as not to let bad money drive out good money." Yang Siyu said that in order to quickly realize the realization of cash, after the account is made, many anchors will embark on the shortcut of "setting up people" and "harvesting" fans with emotion. Those anchors who insist on content output will not attract traffic because of strict product selection, and the live broadcast data is often bleak.

　　In addition, in order to meet the anchor’s commission requirements, some brands will continue to reduce the cost of their own product research and development and increase marketing expenses, which will lead to the decline in the quality of products that consumers get.

　　Strengthen supervision and guide correctly.

　　"At that time, your head didn’t hurt, nor did your cervical vertebrae, nor did you toss and turn in the sleepless night. At that time, your parents were still in good health. They were young, safe and happy, and grandparents were with you. You don’t really think about corn, you are thinking about yourself. " This is an impromptu explanation given by an anchor during the live broadcast of corn with goods, which caused tens of thousands of netizens to cry and once rushed to the hot search list.

　　Dong Yuhui, the former New Oriental English teacher, said this. Together with teachers like yoyo and Dunton, he became the resident anchor of the East Selection Live Room.

　　The reporter found that there was no script in the Oriental selection live broadcast room, and the anchor was not screaming at the top of his lungs. With soft music, he talked about products, astronomy and poetry, and he could get excellent sales.

　　"I never watched the live broadcast with goods before, and I felt particularly fake. After I accidentally saw the live broadcast of these young people, a person who never bought anything in the live broadcast room began to place an order. Their live broadcast made me feel happy and calm, because I not only bought my favorite products in this live broadcast room, but also ‘ Buy ’ To knowledge. " A treasure mom fan in the Oriental selection live broadcast room said.

　　"Starting from the current situation of the industry, under the premise of complying with relevant laws and regulations, practitioners in the live broadcast industry should look for breakthroughs from the incision of improving the ability to control users. Avoiding emotional temptation is not to deny emotions. High-level emotional design should be based on accurate insight into user needs. " Wei Baotao, executive director of China Advertising Education Research Association and director of advertising department of School of Journalism and Communication, Liaoning University, said.

　　Under the rectification of the relevant state departments, the atmosphere of the live broadcast industry has obviously improved, but there are still many banned anchors who continue to squeeze the remaining favorite values of fans by means of secret forms such as "the master is blocked and the apprentice broadcasts". Such live broadcast poses new challenges to the subsequent industry rectification.

Text |Tech Planet Lin Jing Wang Lin

Before the epidemic prevention and control was released, the maximum number of group purchases in the community could reach 600 a day, which could not be put in a 10-square-meter dry cleaner in Liu Miao, and the sorted goods piled up all the way to the door. Now, on the list of heads she shows to Tech Planet, there are an average of 100 to more than 200 orders per day, which has dropped sharply.

As a key bridge between the community group buying platform and users, the situation of the head of the group reflects the current situation of the community group buying track to some extent.

After the group-buying war in the community, nowadays, it is called "the new third group" and "the third group", and the life of the tenth group and the same journey has collapsed, leaving only the prosperity and optimization. Profitability has become the primary task of the platform. With the recovery of offline merchants, community group buying is also facing new challenges.

However, JD.COM has recently "killed" the group purchase in the community again, renaming Jingxi Pinpin as JD.COM Pinpin, and choosing Hefei as the first stop to expand the city. A local head of Hefei said, "JD.COM BD (Business Development) personally came to the door to talk about the cooperation of heads. They will select heads who have done well on other platforms and directly invite them to become the head of JD.COM."

Although Jingxi Pinpin had not been laid out in Hefei before, in the head’s view, the renamed "JD.COM Pinpin" was endorsed by the word JD.COM, with obvious brand power and rich incentives for innovation, and it broke the order on the first day. According to her observation, JD.COM’s capacity and other aspects have not kept up, and some commodities are out of stock.

When the whole track has died down, will the community group buying rekindle the war with JD.COM?

After the 01 fierce battle subsided, the only pioneer

Withdrawal from the city and contraction are the key words of community group buying track in the past year. The US delegation is preferably evacuated from Beijing and four northwestern provinces (Gansu, Qinghai, Xinjiang and Ningxia), and currently covers more than 20 key provinces. Xingsheng prefers to retreat from the 17 provinces with the highest peak. At present, its business is only in six provinces: Shaanxi, Hubei, Hunan, Guangxi, Jiangxi and Guangdong. Buying more vegetables has the widest coverage at present, covering 31 provinces and cities except Tibet.

Nowadays, apart from group buying in the community, Xingsheng Youxuan APP has also added the business of "Yuanben Mall", which is an e-commerce platform similar to Taobao, involving clothing, shoes and bags, department stores, food, electrical appliances, jewelry and other categories, mainly taking the cost-effective route. For example, a T-shirt for women ranges from 9 yuan to 40 yuan.

Figure: Screenshot of Xingsheng Preferred APP

According to an employee who resigned from Xingsheng, "Yuanben Mall" is Xingsheng’s preferred cooperation with external companies. In her view, categories that were not available before, such as clothing, can increase revenue for the company. A head of Xingsheng Preferred Group said that its staff had introduced new business because the single quantity was eroded by some competitors.

In today’s "new three groups", the US group preferred and bought more food as the two major heads, and competed for the "top spot" in the past year. According to the research data of Guojin Securities, as of the first half of 2022, the market share of community group buying preferred by Meituan reached 38%, second only to 45% of buying more food.

From the perspective of organizational structure, the "No.1 position" of community group buying has also changed. According to "Late", at the beginning of last year, Guo Wanhuai, vice president of Meituan, took over the fast donkey, food shopping and optimization business from Chen Liang, former senior vice president of Meituan and member of S-team, the highest decision-making body. She made a series of arrangements for Meituan’s optimization and transferred the more effective fast donkey management team to the optimization. At the same time, Meituan preferred to abolish the large-scale system and adjust the five major regions (North China, South China, East China, Central China and West China) to 17 regions, which have more decision-making power and are responsible for their own profits and losses.

According to Shenwang, since September last year, Temu, a cross-border e-commerce business, has been one of the most important strategic projects in Pinduoduo, led by Gu Yaoxian, the main person in charge of buying more vegetables.

With the full liberalization of the epidemic, retaining existing customers has become a top priority for community group buying platforms. In some areas, many people who buy more vegetables and choose the best leaders of the US delegation told Tech Planet that after the epidemic was released, the platform adjusted the latest rules in time. Originally, the commission was mainly calculated according to the order quantity. Now, users must enter through the link shared by the leader. As long as the order amount exceeds 1 yuan, the leader can get a commission of 1 to 2 yuan through this user.

When the whole track stopped, unlike the subsidy war and the influx of capital in the past, JD.COM restarted the community group buying business, which was inseparable from the sinking strategy of the whole group.

In 618 this year, Xu Ran, the new CEO of JD.COM Group, who made her first public appearance, revealed the next strategic task of the Group. Among them, sinking the market has become one of JD.COM’s three major strategies and was first mentioned. Xin Lijun, CEO of JD.COM Retail, once put forward one of the four must-win battles of JD.COM Retail 2023 in JD.COM, which is also sinking the market.

To create a low-cost mind, community group buying is undoubtedly one of the important starting points. In the past, the community group buying business in JD.COM made a rough progress. Jingxi, once led by Liu Qiangdong personally, went through the personnel adjustment and withdrew from the city, leaving only two markets, Langfang and Beijing.

In terms of organizational structure, JD.COM now belongs to the newly established Innovation Retail Department of JD.COM Group, which is headed by Yan Xiaobing, a veteran who returned to JD.COM, and reports to Xu Ran, CEO of JD.COM Group.

Compared with the radical expansion of the city, JD.COM’s spell is now a small step. A head of Hefei revealed to Tech Planet that JD.COM began to recruit heads in mid-July. Judging from the current Hefei new site, JD.COM’s spelling is still carried out through the head mode, and there are still too many innovations in the business model.

For JD.COM, high-quality logistics experience and rich 3C categories have made it accumulate huge high-net-worth users’ minds, but they have also become shortcomings in exploring the sinking market. Moreover, in the "short-chain logistics" of community group buying, JD.COM can’t directly use the advantages of the previous warehouse network distribution system.

In the eyes of a consumer investor, community group buying competes for supply chain and efficiency, and wins by scale. After the reshuffle of the industry, the pattern has been initially determined. JD.COM will enter the game at this time and must find a new breakthrough to have a certain chance of winning.

Zhuang Shuai, an e-commerce retail analyst, believes that JD.COM’s brand image, supply chain advantages and self-operated logistics are all great advantages, but JD.COM has not accumulated particularly good methods and teams in social organization management (the head of the group is a freelancer, not a direct employee) and head expansion, and the organizational structure and process cannot well support the business model of community group buying, so it needs to be adjusted and optimized accordingly.

The bitter business of "bending down to pick up steel shovel" ushered in a new rival of "group shop"?

Community group buying, which carries the ambitions of Internet giants, is actually a bitter business. Yang Yi, an investor who entered the community group purchase in the early days, once calculated an account. The gross profit of the goods selected by Prosperity is around 20 points, and the profit rate of each order is only two or three points after deducting the commission and performance fees of the store. The customer’s unit price is ten yuan, and each order can only earn a few cents.

"Purchasing-warehousing-distribution-outlet-head -C (consumer), which involves too many links, the supply chain process is too long, and if the business process is not completely run through, the loss rate of fresh food is too high", an original orange heart optimization middle-level once analyzed to Tech Planet. This means that the homework that Internet manufacturers need to do most may be how to operate finely, and the price difference of a catty of vegetables should be considered by a few cents.

This seems to be not good for the big Internet companies. They still use the money-burning subsidies that they have always been good at for the market, shouting that there is no upper limit for investment and All In slogans, and it is easy to fall into the quagmire of losses.

Judging from the financial report data, from 2021 to 2022, the operating losses of the new business represented by Meituan Youxuan were 35.9 billion yuan and 28.4 billion yuan respectively. Previously, the financial report data released by JD.COM Group showed that in 2021, when Jingxi made every effort to expand the market, the accumulated loss of new business in JD.COM reached 10.6 billion yuan.

In the past year, players from all walks of life have relied on their own resource advantages to explore. Buy more vegetables relying on the advantages of the original supply chain of agricultural products, and build a low-price model with the help of the supply chain advantages of direct source mining; Meituan’s optimization is to change its positioning to "Tomorrow’s Day" supermarket. One advantage is that from fresh labels to supermarkets, it can cover more categories and SKUs and enhance gross profit; Amoy Caicai merged with Amoy Xianda (an instant retail business with one-hour delivery) and changed its name to Taobao to buy vegetables. This can effectively avoid traffic dispersion and reduce product distribution costs and commodity procurement costs.

According to "Late" news, as of June this year, except Sichuan, Chongqing, Guangdong, Xiangbei and Hangzhou, at present, the gross profit of buying more vegetables has turned positive in other regions of the country, but the US Mission has not yet achieved gross profit.

In addition, when the big Internet companies are caught in a profit quagmire, the group store model has become a new trend in 2023, mainly based on local group buying platforms. At present, Shijiazhuang’s "Jamlom Home" has opened more than 600 group stores all over the country, and the number of stores in Miaomeilian and Meilin Taotao has exceeded hundreds. In March of this year, Zhihua Zhiguo started the group store business and plans to open 1000 stores nationwide.

Different from the traditional community group purchase, in the group store mode, the head of the group is equivalent to the franchisee of the platform, no longer relying on commissions, but relying on the difference between the purchase and sale of goods to make money. This makes the community group buying platform itself reduce the financial pressure.

An investment promoter who "arrived home from Jamlom" introduced to Tech Planet that it was mainly aimed at middle-aged and elderly people, and Jamlom’s secret book of arriving home was "violent innovation" in the early stage. The new team leader needs to pay a promotion fee of 10,000 yuan. On the opening day, the headquarters will send employees to quickly set up a private domain group by distributing leaflets, and continue to pull new products through "a few kilograms of potatoes for one dollar".

The operation and maintenance of the WeChat group is the key. The head of the group also needs to "warm up" irregularly, take out part of the turnover regularly, and carry out new discount activities to ensure the stickiness of users. In addition, Jamlom’s home business has also been expanded to local life services such as eating, drinking and having fun, and the original private domain traffic has been directed to package tours and home service with higher unit price, thus achieving "everything can be organized".

According to Lingwu Media, Xingsheng Youxuan has set up a group store business unit, which is one of its key strategies in the next three years, and plans to open 100,000 group stores by the end of 2024.

03 tens of billions of investment, far from the end.

There has never been a shortage of challengers in the trillion-scale fresh retail. They used to be full of pride, but the fate of the challengers was not smooth. There were only 55 employees, and the daily fresh food that was once on the verge of delisting, Yiguo Fresh, and the ten clubs invested by Ali were all lost in the fresh track.

Even so, it can’t stop the enthusiasm of Internet companies, especially after "picking the drooping fruits". The year of 2020, when both Meituan and Pinduoduo attacked on a large scale, was the brightest year for community group buying. In this year, Meituan invested tens of billions in community group buying.

The optimization business has brought high user growth to Meituan. As of December 31, 2021, the number of trading users of Meituan was 690 million, an increase of 35.2% compared with 510 million in the same period of last year. However, on the other hand, it has also brought huge losses. The new business where Meituan is optimized is one of the business sectors with the largest losses.

Meituan hopes to infiltrate users in the fourth and fifth tier cities by optimizing them, with a view to transforming them into users of take-away and wine tours. However, the consistency between community group purchase and take-out/wine tour is poor, with the unit price of the former being around 30 yuan, while the unit price of take-out is around 50 yuan.

However, the US Mission did not give up. Compared with elephant fresh food, food encyclopedia, etc., optimization has been the most successful exploration of the US Mission in the field of fresh food. In June this year, after nearly two years of "reducing costs and increasing efficiency", Meituan preferred to restart its growth strategy.

A person in charge of a community group buying cloud warehouse told Tech Planet that the number of dealers who buy more food is decreasing now. In his warehouse, the GMV preferred by Meituan has surpassed that of buying more food, but the gross profit of buying more food is higher.

A partial victory does not mean the end. In his area, buying more food was profitable as early as a year ago. Not only that, according to "Late" report, a number of secondary market analysts predict that in 2022, buying more vegetables will realize the gross profit (commodity price minus purchase price, local operating costs, etc.) of half of the provinces and regions in China.

Now, Pinduoduo has devoted his energy to Temu, and many shopkeepers have become Temu’s investment promotion personnel, who send out investment promotion advertisements in the circle of friends every day.

Compared with Meituan’s optimization, Pinduoduo didn’t even make a separate APP for buying more food, because the original main APP crowd was enough to meet the user portrait of community group purchase, which meant higher efficiency of new shopping. In addition, the original accumulation in the agricultural products industry has made Pinduoduo more familiar with the supply chain.

HAYDEN CAPITAL estimates that buying more vegetables will achieve overall profit from 2023. According to conservative estimates, by 2025, this business will contribute at least about 14 billion yuan of earnings before interest and tax to Pinduoduo. This will become another big profit source for Pinduoduo, providing sufficient food and grass for its cross-border business exploration.

In addition to the "New Three Groups" of Internet giants, Xingsheng Youxuan is the only startup company that has successfully resisted the "Li Bao" of Internet giants. Community group buying is its core business and is related to the company’s lifeline.

No enterprise, whether it is a big Internet company or a survivor of the "Old Three Group", is willing to give up. Community group buying bears the ambitions of Internet companies for fresh retail and the lifeblood of startups. Even if everyone knows that it is extremely difficult to make money in the field of fresh food.

(Liu Miao is a pseudonym in the text)

　　　　　　 CCTV News:At 20: 53 on the 14th, the command center of the Airport Public Security Bureau of Hunan Provincial Public Security Bureau received an alarm from Changsha Huanghua Airport, claiming that there was a suspected hijacking on Sichuan Airlines flight 3U8952. After police investigation, this was a case of "disturbing the normal order of the flight".

　　　　　　 Sichuan Airlines flight 3U8952 was originally scheduled to take off from Xiamen and stop in Changsha to Chongqing. At 20: 53 on the same day, the command center of the Airport Public Security Bureau of Hunan Provincial Public Security Bureau received an alarm from the Changsha Huanghua Airport Transportation Control Center, saying that there was a suspected hijacking on Sichuan Airlines flight 3U8952, and the suspect had been subdued and the plane was about to land.

Sichuan airlines

　　　　　　 Immediately, the Airport Public Security Bureau organized the police to rush to the plane to stand by. At 21: 16, after the 3U8952 flight landed, the police communicated with the crew and entered the cabin to control the suspect, brought him back for investigation, and organized the rest of the passengers to disembark in an orderly manner. After all passengers leave the plane, organize cabin cleaning, and at the same time, re-check the passengers who have passed the station. There is no abnormality in cabin cleaning and security inspection.

　　　　　　 After investigation, the passenger Zhang, male, from Chongqing, aged 22, suddenly pointed to the cockpit and shouted that someone was going to hijack the plane when he left his seat to go to the toilet at the tail of the plane during the flight.

　　　　　　 After verification by the airport public security machine, Zhang has no criminal record and no history of drug abuse; The urine test was negative, which ruled out the suspicion of recent drug abuse. Through contact with Zhang’s family, I learned that he had caused mental fluctuations due to emotional and work reasons this year. At present, the police have taken Zhang to the hospital for further examination.

　　　　　　 [China Southern Airlines Flight Report Fire Alarm Alternate Changsha] Preliminary investigation found that it was a warning system failure.

　　　　　　 Just the day before this incident, on the evening of November 13th, the CZ6406 flight of China Southern Airlines from Nanjing to Guilin caught fire in the back cargo hold during the flight, and the plane landed safely at Changsha Airport at 21: 56. 151 passengers on board were evacuated safely, and one passenger sprained his ankle slightly during the evacuation.

Video screenshot

　　　　　　 According to the website of the Civil Aviation Administration of China, according to the preliminary investigation by the Central and South Regional Administration of Civil Aviation, this incident is an alternate flight incident that caused false fire alarm information due to the failure of the aircraft warning system, and does not constitute an air transport accident or a symptom of accident due to liability. Airlines, air traffic control, airports and other related units cooperated closely, the air handling of the crew was correct, the ground evacuation was decisive, the air traffic control emergency support was strong, and the emergency handling work of relevant airport departments was timely and effective, which met the safety requirements.

　　　　　　 [Does the unit disposal overreact? 】 Expert: The unit disposal process is reasonable, legal and compliant.

　　　　　　 We can see that in the two incidents of Sichuan Airlines and China Southern Airlines, one of the suspects has been under control, and the other has been safely prepared. However, in the case that everyone thinks it is safe, the crew has carried out a series of follow-up disposal. Is this disposal overreacting?

　　　　　　 Zhang Wei, director of the Aviation Society of China, commented that both Sichuan Airlines and China Southern Airlines are reasonable, legal and compliant in handling emergencies. Because for airlines, the safety of passengers is always the first. In case of the following situations: for example, explosives are left on the plane, or other illegal items are left on the plane. When the plane takes off again, it will have unpredictable consequences. In addition, many lessons from air crashes show that fires after landing can still cause passengers casualties. Therefore, in today’s aviation industry, whether it is aircraft manufacturers or aircraft operators, we must adopt a demanding attitude towards aviation safety, because even a mistake of 0.1% may cause irreparable losses.

　　
　

　　　 On the evening of September 8th, the 5th "BAZAAR Star Charity Night", the China Charity Festival, opened in China World Hotel. Zhang Ziyi, a famous movie star, spent 550,000 yuan that night to win Cartier’s brand-new LOVE series 18K gold diamond watch, which became the "queen of the bid" and won the title of "the most influential charity star in China in 2007". China news agency

　　　 On June 24th, Gong Li appeared at the "Jin Jue" award ceremony of the 10th Shanghai International Film Festival, and her sexy dress attracted a lot of attention. China news agency

　 　In the international entertainment circle, there are 20 stars.

　　　　China News Network on September 21st "The conventional division of’ first-line, second-line and third-line stars’ in China is actually a misunderstanding. The classification of star ratings in the world is very detailed, and there are strict definitions from level 1 stars to level 20 international superstars. Previously, in China, this concept was unknown. " Tian Jinshuang, a well-known domestic entertainment planner and editor-in-chief of Man of the Week, said.

　　　　In the entertainment circle, most stars are very shy about talking about their own level, except for big-name stars. However, the classification of stars is closely related to their own development and potential profits. So, how is the international star rating divided?

　　　　Tian Jinshuang explained, "The classification of international star grades is mainly divided into two scales. One is space, which is the range touched by a star’s popularity. For example, according to the popular space of star works, are you popular in counties, cities, provincial capitals or the whole country? The other is time, that is, the longest time that a star’s popularity lasts. For example, the popularity of a song for three days and two years is completely different, and the horizontal and vertical points formed by the combination of the two constitute the actual level of a star. "

　　　　From this table, we can see that the first-class stars have the lowest popularity, while the twentieth-class stars have the highest popularity. In other words, if my work is popular in the local area for one day, I will be a first-class star. If my work is popular in the local area for a week, I will be a level 5 star.

　　　　As can be seen from this chart, generally speaking, the first, second and third-tier stars are above Grade 9, and Grade 9 is a passing line for stars. A star’s work has been popular in the local area for more than one year, and then it is not a star. The popularity of the 10th-level star will last for one year in the region, the 11th-level star will last for one year in China and the 12th-level star will last for one year in the world … The higher the level of the star, it often means that the more popular the star is, the greater the space and development potential of business profits, and the more profit feedback.

　　　　At present, most of the stars we are familiar with are between 11-12 and 15-16, such as Na Ying, Sun Nan, Fan Bingbing and Li Bingbing. At that time, singers who became popular in Guangzhou, such as Mao Ning and Yang Yuying, were regional stars at that time, and later became domestic stars after becoming popular in the whole country; Zhou Xun, for example, is between Grade 16 and Grade 16. If she wants to continue to upgrade, she must learn from Zhang Ziyi and take the international route. Before Zhang Ziyi starred in Crouching Tiger, Hidden Dragon directed by Ang Lee, her domestic level was not high, but because the award of Crouching Tiger, Hidden Dragon was recognized by western audiences, she instantly reached the 18th level and became an international superstar.

　　　　Of course, there are very few stars who can become level 20. Because it is quite difficult to reach the eternal level of works, Elvis Presley, Princess Diana, Bruce Lee, Teresa Teng, etc., are all handed down from generation to generation superstars, because their works have influenced several generations, even longer. Moreover, their popularity coverage has reached international standards. The living stars who can be called level 20 are Nicholas? Cage, Jackie Chan, etc.

　　　　Domestic entertainment "one sister" ranking list

　　　　"The dispute between’ one brother’ and’ one sister’ in the entertainment circle has always attracted the attention of the public. Everyone quarrels and quarrels, and they always can’t tell the difference. However, according to the grading standards of international stars, it is obvious that whoever is high and who is low will come to the bottom. " Tian Jinshuang said.

　　　　Tian Jinshuang takes popular stars Zhang Ziyi, Zhao Wei, Fan Bingbing, Li Bingbing, Zhou Xun and Ruby Lin as examples. He said that Zhang Ziyi was obviously the fastest in popularity and brand promotion. So her popularity is around 18, that is, she is an international star who walks in the first echelon. Although her acting route is impetuous and her acting skills are far inferior to Zhou Xun’s, the movie Crouching Tiger, Hidden Dragon has won the recognition of international entertainers.

　　　　Comparatively speaking, Zhou Xun, Zhao Wei and Li Bingbing are in the second echelon. Zhou Xun’s level is around 17, and it is approaching 18. Zhou Xun’s acting strength is well known. Orange is Red, April Day on Earth and Ci of Daming Palace are all well-known works. In recent years, she began to take the international route. For example, There is a Hollywood in Hong Kong directed by Chen Guo, The Little Tailor in 2001 and If Love in 2005 were all exhibited or screened internationally. Compared with other actresses, Zhou Xun is obviously the most entertaining.

　　　　On the same ladder as Zhou Xun, Zhao Wei is slightly inferior. Zhao Wei’s public relations awareness of entertainment crisis has been strengthened since he experienced the incident of military flag and dung throwing. The image of Little Swallow, which was originally defined as "female the Monkey King", was transformed rapidly through Green Tea and Clouds in Beijing, making it a sexy, emotional and intellectual actress.

　　　　Next is Li Bingbing. In terms of publicity strategy, her popularity is far less powerful than that of Fan Bingbing, but because she reasonably seized the opportunity of entertainment promotion. Last year, in the news event that Huayi Brothers "competed for a sister", she was the one who benefited the most. Because the final outcome was that Fan Bingbing left Huayi in a high profile, while Li Bingbing insisted on staying at Huayi Brothers in the face of contract renewal, the star’s loyalty to the company is also an important manifestation of brand influence. Therefore, after Li Bingbing left Fan Bingbing, the level of performing arts rose rapidly.

　　　　The third echelon is Fan Bingbing and Ruby Lin. Many people may think that Fan Bingbing and Ruby Lin are not on the same level, but in fact, Fan Bingbing, which is famous for its "negative gossip girlfriend" in the industry, is really well-known. Her negative news has appeared frequently, and the public’s attention has gone up, but the brand power is declining, and the overall performance strength will also decline. So in the overall level, she is under Zhou Xun, Zhao Wei and Li Bingbing.

　　　　Ruby Lin’s acting route is tepid, which is related to her star packaging and entertainment marketing, as well as her personal character. She has neither Chris Lee’s "Renlaikuang" nor Nana’s "Renlaikuang" personality, so Ruby Lin will never have negative news, so she takes a steady and tepid approach. Obviously, among the female stars who debut with her, she is the slowest.

　　　　The higher the star’s own level, the higher the commercial profit.

　　　　Is it really that important to grade stars? Behind the grading, what on earth is pushing the stars to add points for themselves at all times?

　　　　The quotation of a star is directly related to his popularity and ranking. The higher the level of a star, the more the public knows about me, and the higher the commercial profits he can convert into. The celebrity’s popularity and rank can increase the value of ordinary goods by several times. For example, a shampoo is only worth 10 yuan, but it can be sold to 60 yuan after celebrity endorsement. Among them, 50 yuan is the popularity of the stars we buy.

　　　　Of course, there are winners and losers. Shu Qi, the star, was the worst loser, because she was the heroine of Crouching Tiger, Hidden Dragon, but she was making other plays at that time, so she turned this role down, but she lost a lot this time, and this opportunity she missed invisibly made Zhang Ziyi, otherwise she would be today’s international superstar.

　　　　In order to improve their popularity, some stars use various means. Some are gossip hype, some are renaming, some are involved in legal disputes, and some even resort to unscrupulous means. Zhou Yanhong, a star, has changed her name many times in order to get rid of the situation that "people’s songs are not popular", but changing her name did not make the public remember her songs, but only remembered her as a person, because changing her name would also disperse her fan base; Some stars are Populus euphratica, who sings "Poisonous Perfume". Everyone knows this song, but no one knows who Populus euphratica is, and Wang Qiwen, who sings "Mice Love Rice". He was the first person to sing this song on the Internet, but it was the songwriter Yang Chengang who became famous.

　　　　Tell you the level of 30 popular entertainment stars

　　　　The reporter randomly listed 30 stars. Tian Jinshuang, an entertainment planner, was asked to make a general ranking analysis according to the "international star rating standard", and the results are as follows. (Note: Only the current works and popularity of stars are divided, so it is not a long-term ranking result. )

　　The first echelon is 18-20

　　　　-Features: International superstar, whose works are familiar to international audiences.

　　　　-Representatives: Jackie Chan, Chow Yun Fat, Jet Li, Tony Leung Chiu Wai, Andy Lau, Zhang Yimou, Chen Kaige, Jiang Wen, Maggie Cheung, Gong Li, Zhang Ziyi and Li Yuchun.

　　　　-Special case analysis: Chris Lee’s appearance in this echelon seems to be "overrated", but she is a big special case. Chris Lee was only a grassroots star before, but one thing made her rise to the top quickly, because she was once on the cover of Time magazine in the United States, which made her suddenly become an international star from a grassroots star.

　　The second echelon is 16-18

　　　　-Features: domestic stars, whose works are generally recognized by the national audience.

　　　　-Representatives: Stephen Chow, Jay Chou, Jia Zhangke, Huang Xiaoming, Li Yapeng, Fang Zuming, David, Xia Yu, Zhao Wei, Zhou Xun, Shu Qi, Fan Bingbing, Li Bingbing and Lin Xinru.

　　　　-Special case analysis: Why is Jay Chou regarded as a domestic star, not an international superstar? Because his songs and fans are mostly radiated in Asia, but his works are still very influential, so he is at the 18th level of the second echelon.

　　　　The third echelon is 10-15

　　　　-Features: ordinary stars, whose works are familiar to important areas in China.

　　　　-Representatives: Ma Jingtao, Lu Yi, Xu Jinglei and Sun Li.

　　　　-Special case analysis: As a director and a successful entertainment businessman, it is obviously unreasonable for Xu Jinglei to appear in this echelon. But it is reasonable to appear as an actor.

　　　　Xu Jinglei is positioned as a talented woman and director. From the perspective of the industry, her overall business index is too high, and the comprehensive index of performing arts is low. From the perspective of entertainment stars, she is at around level 15.

　　　　Note: The rating of 30 stars involved in this article is only Tian Jinshuang’s personal estimation, which has not been confirmed by authority, but the rating method of stars provided by Tian Jinshuang (whether it is scientific or not needs to be evaluated) has been verified to be true. (Lv Yuan)

Editor: Li Dan

　　Xinhua News Agency, Guangzhou, April 11th: The policy of "combination boxing" strongly attacked the football industry or ushered in a "singularity".

　　Xinhua News Agency reporter Wang Haoming

　　On the 11th, the National Development and Reform Commission issued the Medium-and Long-term Development Plan for Football in China (2016-2050) (hereinafter referred to as the Plan), and "Strengthening the Football Industry" was included in the Plan, supplemented by a number of supporting policies.

　　The insiders believe that under the strong attack of the policy "combination boxing", the football industry, which has been accumulating energy in recent years, may usher in an outbreak of "singularity".

　　Football club ushered in the golden period of development

　　The Plan proposes that during the 13th Five-Year Plan period, two or three "first-class football clubs in Asia and world-famous" will be cultivated, so as to build China’s football brand and expand its influence in the world.

　　"Asia is first-class, world-famous". At present, only Guangzhou Evergrande Taobao, the two-time AFC Champions and the fourth place in the World Club Cup, may be shortlisted. With the support of the policy, one or two clubs are expected to join this ranks in the next five years.

　　Judging from the current momentum, within five years, clubs such as Beijing Guoan, Shandong Luneng, Shanghai Shenhua, Shanghai Shanggang, Jiangsu Suning, and even Hebei Huaxia Happiness have the hope to challenge this goal.

　　In addition, the plan proposes to "promote and cultivate qualified football clubs to go public". At this point, Guangzhou Evergrande Taobao has come to the front again. However, the real meaning of "listing" should be to broaden the financing channels for football clubs, optimize the ownership structure and eventually become a public company.

　　With the help of policies, the financing environment of football clubs may be improved, and Evergrande Taobao, which is one step ahead in the capital market, will be greatly supported in the future in terms of board transfer and financing. In the future, perhaps more clubs will be listed.

　　In the near future, a fan may become a shareholder of the club and even attend the shareholders’ meeting to contribute his wisdom to the development of the club.

　　Football lottery will break the ice and "Football+Internet" will start an entrepreneurial boom.

　　The "Planning" proposes to vigorously develop the football service industry and make the football supplies manufacturing industry bigger and stronger. It also mentioned "actively studying and promoting the issuance of football lottery tickets with China Football Professional League as the quiz object".

　　Football service industry and football supplies manufacturing industry will usher in a golden age of development. Under the guidance of the policy, the football lottery industry is also expected to break the ice, or will realize the feedback to the professional league in the future.

　　The Plan also puts forward the innovative action of "Football+Internet" in the 13th Five-Year Plan, "promoting the deep integration of Internet technology and the football industry, focusing on introducing new technologies and formats such as mobile Internet, e-commerce and big data, and promoting more innovations in the football industry. Support the development of football mobile phone applications, Internet and mobile football games, football animation and film and television works. "

　　In the future, along the path of "football+Internet", there will be a wave of entrepreneurial upsurge. New companies that combine the Internet with football, such as LeTV Sports, Know the Ball Emperor and Octopus TV, may emerge one after another. With the development of sharing economy and the lowering of entrepreneurial threshold, the fans of "technical house" are expected to become producers from bystanders and consumers in the football industry.

　　The supporting policy "combination boxing" gives strength to the football industry chain or welcomes all-round development.

　　Because the football industry chain is very long, the introduction of supporting policies is very important.

　　The Plan defines the guarantee of supporting policies such as finance and finance, planning and land, taxes and fees and prices, talents and employment, organization and implementation, monitoring and evaluation.

　　For example, in terms of fiscal and monetary policies, it is proposed to support the development of football through various means such as government purchasing services, broaden the investment and financing channels of football industry, and support qualified enterprises to enter the capital market or issue bonds.

　　In terms of planning and land policy, it is proposed to "incorporate the construction of football venues and facilities into urban and rural planning, overall land use planning and annual land use plan".

　　In terms of taxes and fees, it is proposed that the real estate and land occupied by football venues can enjoy preferential treatment, and the advertising expenses incurred by football clubs can be deducted before tax if they meet the requirements.

　　The insiders believe that the introduction of these policies will broaden the financing channels of enterprises and reduce the tax burden of enterprises. Next, if the specific supporting policies of relevant departments can keep up quickly, a set of "combination boxing" will be formed to boost the rapid development of the entire football industry chain.

　　CCTV News:Today is World Book Day, full screen of recommended books and tricks are read live, but don’t worry, ask yourself, what did reading teach you?

　　01

　　Kang Hui read The Little Prince.

　　In CCTV’s Reading with You program, Kang Hui recommended The Little Prince. He said that the first time he read The Little Prince was eight years old. At that time, it was difficult for him to understand its profound meaning. The only interesting plot was that the little prince met a fox in the desert.

　　He is thinking, will this fox become a beauty? Finally, I lived happily with the little prince, just like the ending of Grimm’s Fairy Tales.

　　By 2005, Kang Hui was in his thirties, but a sentence in The Little Prince touched him again.

　　"I was too young to love her."

　　In that year, Kang Hui’s father died, and he finally understood that love in this sentence does not only refer to love between lovers. And once, he didn’t know how to love those unique people in his life.

　　Kang Hui learned from The Little Prince that year that "in fact, love needs learning".

　　02

　　Zhu Guangquan read Chu Wu.

　　In the CCTV program Reading, Zhu Guangquan recommended Chu Wu: From Xiang Yu to Han Xin. He said that the author, Mr Li Kaiyuan, was a detective.

　　Zhu Guangquan introduced that taking Xiang Yu’s Wujiang River as an example, according to historical records, there were five experts who got Xiang Yu’s body, divided it into five pieces to take credit for it, and finally sealed it. The author, Mr. Li Kaiyuan, conducted a rigorous "political examination" on these five people to assess their origins and subsequent development. One of them is very special, named Yang Xi.

　　When Yang Xi’s position was passed on to his fifth-generation descendant Yang Chang, his wife happened to be Sima Qian’s daughter, so the author imagined that Yang Chang and his old father-in-law Sima Qian would tell him their family history in a embellished way while drinking wine on the wine table, which may become a record in Historical Records.

　　But when Zhu Guangquan read this, he wondered, is this oral history true? Maybe Xiang Yu didn’t die. At that time, the person who killed Xiang Yu could deliberately point the wrong finger and say that the general who looked similar around him was Xiang Wang, so everyone swarmed and divided his body into five pieces. What about the real Xiang Yu? From then on, it is possible to remain anonymous and forget each other in the rivers and lakes.

Zhu Guangquan: You can’t think that what you think is what you think.

　　Finally, Zhu Guangquan said that one of his inspirations was that "certainty became less certain". Indeed, for those who can’t witness the history with their own eyes, how can we give a definite process? What we need to do is "to challenge the limits of history".

　　03

　　What did reading teach you?

　　Going back to our original question, what did reading teach us?

　　Like Kang Hui, when he was young, he was ignorant and couldn’t understand the mystery of the book. When he grew up, he suddenly realized the true meaning of life.

　　Or like Zhu Guangquan, from the book to expand Lenovo, to learn from history.

　　A thousand people reading a book can probably have ten thousand answers.

　　According to the 17th national reading survey report released by China Press and Publication Research Institute on April 20th, in 2019, the average reading volume of paper books and e-books for adults was 4.65 and 2.84 respectively, both of which were lower than last year.

　　The report also shows that the time spent using mobile phones is increasing — — The average length of mobile phone contact for Chinese adults is 100.41 minutes per day, an increase of 15.54 minutes compared with 2018.

　　Some people say that I read a lot of WeChat official account articles every day. Is this not reading?

　　Some people say that paper books are no longer the only ones. I can "listen" to books. Isn’t that reading?

　　Some people say that I can gain knowledge by watching all kinds of long videos and short videos, so why is it not reading?

A best-selling author is communicating with readers through live broadcast software. (Source Zhongxin. com)

　　Refutation words are also overwhelming. Fragmented reading is not reading, but reading a paper book is reading, and reading can be remembered. ……

　　Who is right or wrong probably needs time to answer. Compared with how to read, perhaps what we have gained from reading is more worthy of our deep thinking.

　　Descartes said "I think, therefore I am". Now, it is better to say "I think, therefore I read".

At 23: 30 pm Beijing time on October 29th, the 10th round of the 2023-24 Premier League ushered in the first Manchester City Derby of this season, and Manchester United played against Manchester City at Old Trafford Stadium. In the first half, Hoyle pulled Rodley down and sent a penalty, and Harland took the penalty and hit it; In the second half, Harland scored twice with another goal, and before the end, he assisted Foton to seal the victory. Onana made many dives in the audience. In the end, Manchester City beat Manchester United 3-0 away.

This game is the 191st Manchester City Derby in history. Before the game, a series of activities were held at Old Trafford Stadium to commemorate the legendary Sir Bobby Charlton.

In the second minute, Manchester United stole the ball in midfield, and McTominay took the ball to the front of the penalty area and shot it with his left foot. The ball was not strong enough for Edersen. In the 8th minute, Rodley in the frontcourt hoisted the ball into the right side of the penalty area, Walker put it in front of the baseline and knocked the ball across the middle. Foden’s header was saved by Onana.

In the 12th minute, Grali took the ball to the left side of the penalty area, but he passed it back to his opponent in an inverted triangle. Hoyle took the ball and pushed it forward. Unfortunately, his teammates responded too slowly, and the fast break turned into a sports war. In the 15th minute, Foton sent a straight plug from the midfield, and Onana rushed out of the penalty area to clear the ball before Harland did.

In the 20th minute, Manchester City kicked the left tactical corner, Grali grabbed the ball from the right side of the restricted area and shot the far corner, and Onana saved the ball.In the 26th minute, Manchester City won a free kick in the frontcourt, and the ball was hoisted into the penalty area. Rodley, who was fighting for the landing point, was pulled down by Hoyle, and the referee awarded a penalty after watching VAR.

The penalty was taken by Harland, who shot his left foot low in the lower right corner of the goal and tricked Onana into scoring the ball. Manchester City led Manchester United 1-0.

In the 31st minute, Manchester City made a mistake in the frontcourt return, and Hoyle got the ball and got a half-single-handed chance. After he passed the goalkeeper, he didn’t have an angle to shoot, and then he crossed the middle. Unfortunately, B shot high from a small angle.

In the 36th minute, Manchester City made a cross from the right in the frontcourt. Maguire’s header in the penalty area was on Dallot, and he was almost attacked by Grali. In the 37th minute, Manchester City got a free kick from the left outside the penalty area, and Alvarez shot directly, and Onana saved the ball.

In the 45th minute, Manchester United made a long pass from the right side of the midfield. At the top of the arc, McTominay stopped the ball and turned to volley. Edersen saved the ball with one hand. In the 45th+4th minute, Seat B made a forward pass on the left baseline of the restricted area, and Harland headed Taishan in the small restricted area, and Onana flew to dedicate himself. At the end of the first half, Manchester City temporarily took the lead.

In the second half, Yi Bian fought again. In the 48th minute, B Fei received a tactical corner kick in front of the penalty area and made a long shot. Edersen saved the ball. In the 56th minute, Grali took the ball to the far corner from the left side of the restricted area, and Onana saved the ball sideways.In the 50th minute, the B-seat caught the ball and came to the bottom line on the left side of the penalty area. Harland in the middle headed the goal. This time, Onana had no choice. Manchester City led Manchester United 2-0.

In the 58th minute, Alvarez directly blocked the left side of the restricted area at the top of the arc, and Grali made a small-angle volley, and the ball missed the far post. In the 66th minute, Seat B shot with his left foot in front of the penalty area, and Onana hugged the ball. In the 69th minute, Rachford moved forward into the restricted area, and after receiving a long pass from the midfield, he shot low from a far corner at a small angle, and the ball missed slightly.

In the 71st minute, Grali sent a straight plug in the frontcourt, and Harland caught the ball to form a single knife. His volley on the left side of the restricted area was blocked by the attacking Onana. A minute later, Lindelov and Onana’s continuous mistakes almost gave Manchester City a goal.

In the 80th minute, Rodley took the ball and made a long-range shot in front of the restricted area. Onana saved the ball sideways, Harland got the ball on the left side of the restricted area and then passed it horizontally. Foden in the middle of the road easily shoveled the empty net and Manchester City led Manchester United 3-0.

In the 82nd minute, Manchester City made a cross from the left side of the penalty area. Before the penalty spot, Foden turned his back and hit the door, and the ball only missed a little.

In the end, the whole game ended and Manchester City beat Manchester United 3-0.

　　The military prospect of saucer-shaped aircraft is attractive

　　　　Although the relevant Russian reports so far have not explained the reasons why the Russian military is interested, people are convinced that the aircraft will be used by the military in the future.

　　　　As we all know, the early attempts to develop saucer-shaped aircraft began in the early days of aviation development. As early as 1911, American inventors made umbrella-shaped aircraft. In the 1940s, especially during World War II, the research and development of saucer-shaped aircraft was supported by the US military, and Germany was the one that made small achievements in this field at that time. In 1950s, Britain, Canada, the former Soviet Union and the United States used the technology obtained from German experts at the end of World War II to set off the research and development climax of military flying saucers. For decades, aviation powers such as Russia and the United States have never given up the research on "flying saucer", because compared with ordinary fixed-wing aircraft, saucer-shaped aircraft has many unique properties, such as: small aspect ratio and small wave resistance, suitable for high-speed flight; Suitable for using ground effect, easy to realize vertical take-off and landing; It can quickly point to the attack target without hovering maneuver, and this feature will undoubtedly change the basic concept of air combat tactics.

　　How far is Russia from the real "flying saucer"

　　　　Through years of unremitting research, Russia has made great progress in the field of saucer-shaped aircraft and is expected to create a real "flying saucer." As early as the 1980s, the famous Russian flying saucer designer Hugh King successfully launched the saucer-shaped aircraft scheme named "Ekipi". For more than 20 years, Russia has successively introduced various civil and military modifications of the "Ekipi" program, including civilian unmanned flying saucers, fire fighting flying saucers, passenger flying saucers that can carry 2,000 passengers, and military flying saucers that can be used for anti-submarine, patrol and force and weapon delivery, and completed the production and testing of various scale models and individual full-scale prototypes. In 1993, the Russian government decided to provide budget funds for the "Ekipi" project, and the Russian Ministry of Defense and other departments also supported the mass production of an "Ekipi" flying saucer with a take-off weight of 9 tons. However, due to insufficient funds, mass production has not been realized. The successful research and development of "Ekipi" series of flying saucers has aroused great interest in the United States. At the beginning of this century, the United States reached an agreement with saratov Aircraft Factory, the main contractor of "Ekipi" facing financial difficulties, to jointly promote the "Ekipi" flying saucer project, but the implementation situation is still unclear.

　　　　As for this "flying saucer" newly launched by Russian experts, this giant aircraft should have a very broad military application prospect in the long run. If it is used for military transportation, the carrying capacity of 1,500 tons will make it a super strategic delivery platform. However, the scheme is still in the scale model test stage, and there is no doubt that there is still a long way to go compared with the mature and fully tested "Ekipi" UFO project.

　　　　Core Tip: At present, Russian experts are developing a flying saucer-like aircraft, which is said to have attracted the attention of the Russian military. Compared with ordinary fixed-wing aircraft, dish-shaped aircraft has many unique properties, such as small aspect ratio and wave drag, which are suitable for high-speed flight; You don’t need to do hovering maneuvers, and you can quickly point to the target.

　　　　Before and after the disintegration of the Soviet Union, the "Ekipi" disc flight verification machine produced by saratov factory.

Editor: Wei Yu

　　Xinhua News Agency, Taipei, August 26th (Reporter Wang Chenghao, Chen Jun) "As soon as the news came out, we immediately gained confidence and started to move." Cai Hongyi, a fruit grower in Taitung, couldn’t suppress the joy on his face. The good news in his mouth is that in June this year, the mainland resumed the import of annona in Taiwan Province.

　　Previously, the mainland suspended the import of annona squarrosa from Taiwan Province for nearly two years due to the repeated detection of quarantine pests such as mealybug.

　　This is a annona orchard photographed in Taitung County (photo taken on August 9). Xinhua News Agency reporter Wang Chengyu photo

　　Annona is called Sakyamuni in Taiwan Province. Taitung County, on the west coast of the Pacific Ocean, is the largest producing area of annona in Taiwan Province with abundant sunshine and rain. As the main category, "pineapple Sakya" has a planting area of about 2,700 hectares and an annual export of about 15,000 tons, of which more than 90% were once sold to the mainland.

　　Leaving Taitung County and heading for the depths of east rift valley, the Benanxi River rushes out of the beaches between the central mountain range and the coastal mountain range, and the annona fruit trees full of pits and valleys are green. The reporter followed Cai Hongyi to his orchard before the morning dew.

　　"Pruning in July, pollination in August, and fruit thinning in a month or two … …” Cai Hongyi introduced and pollinated. He held the pollinator in his hand, pushed aside the petals, stuck the pollinator nozzle into the stamen, rotated the pollinator and pinched the powder spraying ball with his hand. After a few times, the pollen reached the stamen along the powder spraying tube. Cai Hongyi, who has 16 years of planting experience, is familiar with this set of movements.

　　By December, the fruit flowers in front of us will grow into fruity and Q-elastic annona. "We now have a production and sales resume, and every fruit can be traced back." Cai Hongyi’s dark face was soaked with sweat.

　　Cai Hongyi, a fruit grower, is pollinating annona (photo taken on August 9). Xinhua News Agency reporter Wang Chengyu photo

　　Since September, 2022, in order to ensure the safety of annona exported to the mainland, Taitung cooperated with Taitung University to study the quality improvement plan, and organized fruit farmers, packaging factories and other operators to carry out training and rectification. "In 2020, we heard that the fruit was flawed." Rao Qingling, the county magistrate of Taitung County, said that the key to solving the problem is to remove harmful organisms.

　　Li Junlin, a professor at Taitung University, visited a number of packaging factories and found that "secondary pollution" caused by nonstandard cleaning was the main cause of residual fruits of pests.

　　“‘ Pineapple Sakyamuni ’ If it is washed with water, it is inconvenient to transport and store, so you can only manually hold a high-pressure air gun to blow off the mealybug on the fruit. " Li Junlin said that before, because the packaging factory was not well separated and the cleaning staff did not standardize the process, the blown-off scale insects easily attached to other fruits for the second time.

　　The reporter went to a local packaging factory and saw that there were white insect nets in the operation areas such as "purchase area", "clean area" and "packaging area", and there were air guns and special cleaning baskets covered with insect nets in the clean area.

　　While the facilities of the packaging factory are perfect, cleaning skills are also the key. The cleaner should hold an air gun with one hand and hold the fruit in the palm of his hand, and the fruit pedicle should be blown upward and from top to bottom. The air gun should always be downward to avoid blowing pests or eggs to other places, and the cleaning time of each fruit should not be less than 30 seconds.

　　"Although the new standard will increase the cost, we have to do this for the sake of fruit quality." Wu Mengtai, head of the packaging factory, said.

　　Li Junlin said that Taitung University will conduct on-site counseling and rectification inspection on each packaging factory one by one. According to the new cleaning standards, the pest removal rate can be increased from about 80% before to 99% today, which meets the quality standards of mainland China.

　　Walking into Taitung University, the reporter found that there are also a group of special "students" who are also looking forward to returning to the mainland market. Since the beginning of August, Taitung has held five training courses on quality certification of annona in Taitung University, covering the space allocation of packaging plants, certification of production and marketing resumes, pest control methods, etc. About 100 packaging plant managers and technicians participated in each course.

　　Yang Zhenqi, agricultural Commissioner of Taitung County, said that the rectification process is complicated and meticulous, but farmers are very cooperative. In the next step, experts will complete the on-site counseling of all packaging factories, provide suggestions for improvement, and give certification after improvement.

　　"Now I have great confidence in fruit, and I will put the highest quality ‘ Pineapple Sakyamuni ’ Bring it to mainland compatriots. " When talking about the future, Cai Hongyi said that only when there is a market can he earn money. Resuming sales to the mainland can triple his income, and the day of "laughing and laughing" is coming.