年度归档 2024年5月15日

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Fierce than a raptor! What do you think of the pre-sale of 126,800 pickup trucks for the Great Wall Gun?

Which one do you think of when you mention high-end pickup trucks? Toyota Road, Ford Raptor? I promise, if you pay attention to its release on August 18th, there will definitely be only one answer to this question in the future: Great Wall Cannons and Pickups. Speaking of the Great Wall Cannon pickup truck, it is much more "genuine" than those high-priced pickup trucks. What knocked on the blackboard was that at the press conference, Great Wall Motor not only released the new brand of Great Wall Cannon, but also officially opened the pre-sale of the Great Wall Cannon pickup truck, with the price range of 126,800-159,800. For this reason, domestic pickup fans are all boiling!

In fact, since the first appearance of the Great Wall Gun, many people have been curious about why this brand was named after "Gun". On the battlefield, "cannon" is a powerful weapon, and "cannon" has naturally become synonymous with strength and energy in everyone’s cognition. Named after "Cannon", it also reflects the strength and determination of Great Wall pickup truck to enter the international market once in generate.

Release a brand-new logo

At this brand launch site, Great Wall Gun also released a brand new logo. This logo evolved from the letter "P", which has the triple meanings of "POWER strength and strength", "PK challenge and innovation" and "PERFECT perfection and extreme life", and seamlessly matches the connotation of freedom, fearless challenge and pursuit of perfection of the Great Wall Gun.

The Great Wall pickup truck has always been praised as "national pride", and this time the Great Wall Gun has set its sights on the global market while basing itself on the domestic market. In other words, the Great Wall Gun will face the international mainstream pickup truck brands such as Toyota and Ford on the international stage. To this end, the Great Wall Gun has also determined the "1-2-3" global development strategy, that is, to maintain the absolute first domestic and export sales; By 2020, the annual sales will exceed 200,000; In 2025, the cumulative global sales exceeded 3 million.

Create the strongest ecological circle of pickup culture

The release of the pickup truck for the Great Wall Gun also officially opened the "one gun and three rings" plan of the Great Wall Gun. In the future, the Great Wall Gun will focus on users and create a full-scene pickup truck life around three dimensions: super products, super services and super experiences. To this end, at the press conference, the Great Wall Gun also established the "Great Wall Gun Alliance" in conjunction with outdoor clubs, modified brands, sports brands and public welfare organizations.

In the future, members of the Great Wall Gun Alliance will realize the open sharing of marketing promotion, peripheral products, space and user circles, and gather various forces to make pickup trucks popular and become a culture. With connotation and ambition, it is the most appropriate summary of the Great Wall Gun brand. The connotation of a brand often needs to be based on the quality of the product in order to become a super brand with connotation, ambition and strength.

BMW 8AT gearbox with the same model

As for the specific strength foundation of the Great Wall Gun, we might as well take a look at the newly released Great Wall brand passenger pickup truck. In terms of basic hardware configuration, the pickup truck for the Great Wall Gun is equipped with ZF 8AT gearbox and 2.0T gasoline engine of the same model as BMW. It is worth noting that this 2.0T engine is independently developed by Great Wall, with 4 cylinders in line, with a maximum power of 140kW, a maximum torque of 360N·m and a maximum torque and speed range of 1800-3600r/min, which meets the national emission standard of 6 B..

At the same time, this engine is also equipped with 350bar fuel injection system, double balance shaft, timing mute system, intake/exhaust VVT, etc. The stability, NVH characteristics, power and environmental protection of the engine have been greatly upgraded. Motorists who are familiar with Great Wall Motor should know that the Great Wall auto start is located in pickup trucks, but it also plays an important role in the SUV market. At the moment when the high-end process of pickup trucks is highlighted, the Great Wall has also made full use of its advantages in SUV and made full preparations for the interior of pickup trucks.

The cab of the pickup truck used for the Great Wall Gun comes standard with a six-way main driver’s electrically adjustable seat. The seat has its own electric heating function and is equipped with dual-temperature automatic air conditioning. More than 100 partitions/sound absorption treatments and multi-link rear suspension applications are set in the car, which greatly improves the driving comfort. In addition, the pickup truck for the Great Wall Gun is also equipped with TOD intelligent four-wheel drive, high-strength cage body of the whole vehicle, ESP with the latest generation Bosch 9.3 version, equipped with 360 look around, reversing image, parallel assistance, intelligent forward looking, 12 radar probe and so on.

This car also adopts a brand-new car networking technology, which can realize functions including intelligent voice control and intelligent dynamic information service. It is equipped with L2-level automatic driving technology, matching ACC adaptive cruise, lane keeping, intelligent driving assistance and other functions, and can realize assisted driving, environmental awareness, planning and decision-making and other functions.

Oh, yes! Another point is to inform you that the Great Wall Gun is built on the new P71 platform of Great Wall Motor, which is safer, more comfortable, lighter and more extensible. It can also derive more than 100 models with different sizes, different power and different driving forms, such as commercial pickups and off-road pickups. It can be said that the birth of the Great Wall Gun means that Great Wall Motor is accelerating the globalization process in an all-round way, opening the era of pickup trucks and making pickup trucks the mainstream cars!

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Buy a car and enjoy benefits! AITO asks M5 EV pure electric version for a new trip.

Looking at the current new energy vehicle market, the development momentum is rapid, and the production and sales volume have hit record highs. According to the data released by the Ministry of Industry and Information Technology, in 2022, the production and sales of new energy vehicles in China were 7.058 million and 6.887 million respectively, increasing by 96.9% and 93.4% simultaneously, ranking first in the world for eight consecutive years. From the data point of view, the development momentum of new energy vehicles in China is very strong, in which the domestic market sales of self-owned brand new energy passenger cars accounted for 79.9%.

Among them, the Sailisi AITO brand has become a dark horse in the new energy market in 2022, and its brand sales in the first year exceeded 75,000 units, surpassing the total sales of "Wei Xiaoli" in the same period, and its product strength was widely recognized by the market. As the latest product of Sailis AITO Jiejie series, AITO Jiejie M5 EV pure electric version brings users a new travel experience with extreme intelligence, super control and luxury and comfort, and becomes the first choice for pure electric travel.

Wisdom can replenish energyplan Fearless of mileage anxiety

For pure electric vehicles, cruising range is the core issue that users pay attention to. AITO asks the M5 EV pure electric version to be very competitive in the same class. In the fully charged state, AITO’s M5 EV pure electric version can realize CLTC cruising range of 620km and daily commuting. If you commute for 30 km, you can charge it once every half a month, which is not only low in car cost, but also very worry-free. In addition, AITO’s M5 EV pure electric version is compatible with 97% public charging piles on the market, and it is convenient to replenish energy. It is worth mentioning that users can also know the range of the current mileage through the "poached egg map" to get a good idea of the remaining cruising range. The car will also give a low battery warning through "Xiaoyi" and recommend nearby charging piles. In addition, the M5 EV pure electric version of AITO also adopts the super power-saving mode pioneered by the industry, which can increase the emergency mileage after being turned on with one button.

All-aluminum chassis energizeExtreme sense of control

For all kinds of complicated road conditions, the pure electric version of the M5 EV can AITO be handy. Empowered by DATS dynamic adaptive torque system jointly developed by Celestial Automobile and Huawei, the ride comfort and driving comfort of the pure electric version of AITO Wujie M5 EV have been greatly improved, and it is very stable to drive. Not only that, the pure electric version of AITO M5 EV adopts all-aluminum chassis, which makes the performance of the whole vehicle more stable. The front double wishbone and rear H-arm multi-link independent suspension, which complement each other with the chassis, can keep the body in a calm posture under different driving conditions, so that every departure can be handled calmly.

HarmonyOS threeIntelligent cockpit Bring the ultimateSmart travel

With the wave of intelligence, the convenient operation experience brought by intelligence can capture the hearts of consumers. At this point, AITO is well versed in it. AITO asks the M5 EV pure electric version equipped with the brand-new HarmonyOS 3 intelligent cockpit is a typical representative of intelligent and networked new energy vehicles. It breaks through the three major pain points of "less application, slow upgrade and poor experience" of traditional car machines. With the support of distributed technology of HarmonyOS, it opens up the boundary of full scene and multi-intelligent devices, and realizes the integration and sharing of mobile phone ecology and car machine ecology.

On the whole, AITO’s M5 EV pure electric version is a model with many advantages. Whether in battery life, maneuverability or intelligent configuration, it has industry-leading performance to meet users’ high-quality travel needs.

New year courtesy SeresLet new and old users

Excellent product strength makes AITO’s products "sell like hot cakes when they are launched", and during the New Year, Cyrus warmly gives back to new and old users. On January 13th, the official account of Sailis AITO released a message saying: For the car owners who had picked up their cars before 8: 30 on January 13th, 2023, a New Year Thanksgiving feedback activity was launched, and the first car owner of the M5 EV pure electric system and the M7 comfort version and luxury version was asked to extend the vehicle warranty to 8 years/160,000 kilometers and give 120,000 AITO points, with the maximum value of rights and interests of 35,000 yuan; The first owner of the M7 flagship edition of Wenjie extended the vehicle warranty to 8 years/160,000 kilometers; The owners of all M5 cars in Wenjie give a 2-year basic maintenance.

In addition, some models of AITO series released new prices for the New Year. Among them, the starting price of the standard version of the Wujie M5 EV pure electric rear drive is 259,800 yuan, and the starting price of the performance version of the Wujie M5 EV pure electric four-wheel drive is 289,800 yuan; The starting price of the comfort version of Wenjie M7 is 289,800 yuan, and the starting price of the luxury version of Wenjie M7 is 309,800 yuan.

It coincides with the Spring Festival holiday. I went to the store with my family to see the pure electric version of the M5 EV. This car is impeccable in terms of cruising range, cockpit comfort and handling. Compared with Tesla and Wei Xiaoli, it is much better. In addition, in the context of rising global raw materials, AITO has been able to adjust the price greatly and fully protect the rights and interests of old car owners. It can be said that AITO series not only keeps ahead of its peers in product quality, but also excels in quality-price ratio and service.

Compared with other new forces’ behavior of increasing prices in the beginning of the year, Sailis AITO asked the world to take the user as the center, give warm feedback, give real money to new and old users, and make a big move with a maximum discount of 30,000, plus leapfrog product expression, which makes many competing products somewhat "unable to sit still"!

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Why is online celebrity’s being an actor frequently controversial? Changing careers is "not that simple"

Video screenshot: In the TV series "Story of Yanxi Palace", Zhang Tianyun (left) in online celebrity, Tik Tok was called by netizens as different from that in the short video.

  Video screenshot: In the TV series Story of Yanxi Palace, Zhang Tianyun (left) in online celebrity, Tik Tok is accused of being different from the short video.

  BEIJING, July 31 (Yuan Xiuyue) Recently, Yu Zheng’s new drama "Story of Yanxi Palace" was on fire. Seeing the rise, many people even turned up the "Draft of the History of Qing Dynasty" to discuss what the Empress Fucha and your concubine were like in history. Outside the play, a maid-in-waiting with few scenes has caused a lot of controversy.

  This maid-in-waiting is called Pearl, and the actor who plays her is called Zhang Tianyun, and she is also a present of Tik Tok online celebrity @ XiaoXiao. The reporter saw on Tik Tok that she has nearly three million fans. In the short video, she is sweet or cute, and the short video of "Husband, Husband, What?" once made her popular on the Internet.

  However, many people say that in the TV series, she seems to be different from the short video, and it looks "very ordinary" compared with the heroine. Some netizens joked that they suddenly admired Tik Tok’s filter. Some netizens wrote with emotion that there really is an insurmountable gap between online celebrity and the real actors. The topic that online red face and movie face are two kinds of faces was once popular in Weibo.

Video screenshot: Zhang Tianyun or online celebrity, Tik Tok

  Online celebrity turned to be an actor and "overturned" a lot.

  Internet has an indelible "grassroots" attribute since its birth, which gives ordinary people the opportunity to express themselves. From blogs and Weibo to live broadcasts and short videos, in the media changes, online celebrity characters also appeared one after another, such as Sister Furong and Sister Feng in the early days, Huang Cancan, the flower of Wuda University, Royi, Zhang Xinyuan and so on.

  When online celebrity has accumulated a certain fame, many people will choose to change careers as actors. However, it is not easy to switch from flat and short video to TV screen, and many people "roll over" in the process.

  In 2013, Huang Cancan became popular on the Internet with a group of pure photos under cherry blossoms, and was called "the campus flower of Wuhan University" by netizens, and then officially entered the entertainment circle. In 2015, he starred in the movie "Summer of Bubbles". However, the box office of the movie is generally not mentioned, and the Douban score is only 2.6 points.

Webpage screenshot

  Some netizens commented sharply, "Huang Cancan’s performance in his works has repeatedly proved that online celebrity is not only a bad actor, but also a factor that brings box office".

  The same example is Royi. She became popular because of a set of retro photos on Douban, and was called a new generation of national goddess. However, when I was a guest in Everyday Up in 2014, it caused a lot of controversy because of the big difference between the dynamics and photos.

  Later, she also appeared in many TV series, such as The Wonderland of Cocoon Town, The Half Demon City, The Biography of Chu Qiao, but the response was average.

  For Zhang Xinyuan, who turned actress, some netizens said that her biggest memory might be her white face and bright red lips.

Video screenshot: Royi plays Laner in Chu Qiao Biography.

  Why is online celebrity frequently diss by netizens?

  Online celebrity can’t leave the Internet? In the face of controversy, Zhang Tianyun also responded in Weibo, "I am wronged, I just opened a beauty and filter, I am afraid to turn these off, and everyone will take them off." She also said that her waist is not so thin, and drinking cold water makes her flesh grow.

  Different from the doubts on the Internet, in the comment area, many netizens are aggrieved by it. "I think it’s ok, not as bad as everyone said, and it has a lot to do with makeup."

  Some netizens also said that everyone was too harsh on online celebrity. "I think it’s pretty good. Being on TV would have magnified the small shortcomings, and it’s pretty good to put people in the pile."

  Some people look at the problem from the opposite side, saying that these images of online celebrity in the play are really good. On the contrary, it is terrible for some people to see talents with "they are online celebrity" colored glasses.

"Hot Blood Changan" poster, in which Zhang Xinyuan plays the role of Sun Siniang.

  Why diss online celebrity frequently disowned by netizens, just because he wears "colored glasses"? From the writing age, the graphic age to the video age, online celebrity always combines controversy and enthusiasm, which is closely related to netizens’ psychology of appreciating ugliness, aesthetics, entertainment, stimulation, voyeurism and spectator.

  In addition, online celebrity has a low threshold, mixed fish and dragons, showing off wealth, money worship, cheating, vulgarity and other negative news emerge one after another, and many online celebrity will be pulled out of a pile of black history when he just became famous, and the word online celebrity has gradually taken on a lot of derogatory meanings.

  Today, it is usually a bad description to say that a person is a "net red face". Because this may mean that this face has been decorated too much, including plastic surgery, retouching, filter beauty and so on.

  Netizens’ aversion to "net red face" is more of a resistance to a homogeneous aesthetic. Uniform pointed chin, European-style double eyelids, full forehead, and prominent risorius are fresh once, and they see a lot every day. No wonder netizens are joking. Seeing online celebrity’s photo is "lianliankan".

Video screenshot: Chun Xia won the Best Actress Award for her performance in the movie "Walking in the Snow Xun Mei".

  The difference between online celebrity and the actor is not only in the face.

  Why are "net red face" and "movie face" two kinds of faces? In fact, this is different from their presentation media. Generally speaking, the "net red face" emphasizes plane effect, and its presentation terminal is mostly a small screen of mobile phone. With the help of filters and beauty, people’s faces will look more beautiful.

  In the film and television drama, the high-definition professional lens is used for shooting, and the display terminal is a wide-screen TV, so the defects of the human face are obvious.

  Take off the "colored glasses". To be fair, for online celebrity, the criticism of appearance is only the first step. Unlike receiving praise in a small circle, online celebrity has to face more stringent requirements from the audience and a highly competitive entertainment circle if he wants to become an actor.

  The difference between online celebrity and an actor is not only in the face, but strictly speaking, they are completely different industries and industrial systems. Actors who are trained in a regular class have to go through several years of study and training, and those who are not trained in a regular class have to be honed in the crew. Actors can eat only by their faces, but they can only eat for a while. To go on for a long time, they must have excellent strength.

Video screenshot: Yuxi Zhang starred in the online drama "Dear, Princess Disease"

  And online celebrity really can’t be a good actor? In fact, there are also successful transformations. For example, in the spring and summer, she was also a little online celebrity of Douban at first, and she played several TV dramas intermittently. Later, she won the Best Actress Award in the Academy Award for her wonderful performance in the movie "Walking through the Snow in Xun Mei".

  Another example is Chen Douling, who once became popular on the Internet as the beauty queen of China Southern Airlines. She entered the entertainment circle for filming Left Ear, and then made many works. The dancer she played in "Worry-Free Grocery Store" also broke the previous pure single image.

  Online celebrity may not be "disillusioned" when he arrives on the screen. online celebrity Yuxi Zhang turned to be an actor, which caused a lot of controversy, but instead made a lot of money with the online drama "Dear, Princess Disease".

  There is never a shortage of people in the film and television industry. Let’s not say that if you really want to change careers as an actor, you must have the basic cultivation as an actor. You must have one talent, appearance, acting, hard work and luck.

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Mileage anxiety It doesn’t exist! Ask M5 to accompany you on your way home in the Spring Festival.

  With the approaching of the Spring Festival in the Year of the Loong, people are more and more eager to go home. Air tickets are too expensive, and high-speed trains can’t get tickets. Many people choose to go home by car. Traveling in winter, choosing a new energy vehicle with long battery life and high performance has become the key to a long journey. With excellent endurance and strong power, the M5 can easily cope with all kinds of road conditions, and is undoubtedly the ideal partner for young people to return home in winter.

  1400+km long battery life, bid farewell to the anxiety of replenishing energy.

  Endurance has always been one of the most worrying issues for new energy users, not to mention traveling in winter. But for M5, there is no need to have these concerns. In the case of full fuel and electricity, the four-wheel drive version CLTC of the M5 intelligent driving version has a battery life of up to 1265km, and the rear-wheel drive version has reached an astonishing 1425km. Whether it’s a long journey across the north and south or a short trip in the suburbs, the M5 can meet your needs. Even if you return home across provinces, the long cruising range greatly reduces the number of times of recharging, which makes users easily get rid of the anxiety of endurance and makes your way home more secure. Not only that, the charging of the M5 is also very efficient. In just 45 minutes, the power can be quickly charged from 20% to 80%. In the time of a cup of coffee, the M5 can be "full of blood".

  Huawei is empowered, and it can be smooth and steady in winter travel.

  I have been wandering outside for a whole year. During the Spring Festival holiday, migrant workers want to release their inner passion and forget the pressure of work and life on weekdays. If you want to have a carefree travel experience, you can’t do without a powerful travel partner.

  Wenjie M5 is equipped with HUAWEI DriveONE three-in-one electric drive system, which provides unparalleled driving experience for migrant workers. Its maximum power can reach 365kW, the peak torque is as high as 675N·m, and the acceleration of 100 kilometers takes only 4.4 seconds, which makes you feel passionate, whether it is the silky overtaking on the expressway or the first step in the congested road section.

  Under the complicated road conditions in winter, driving needs to face multiple challenges. As a "treasure performance car", with its excellent performance strength, Wenjie M5 can not only be comfortable on the expressway, but also easily cope with all kinds of complicated road conditions in winter. In the face of icy, snow-covered roads, many vehicles will feel inadequate and have a strong sense of bumps when driving. The Wujie M5 is equipped with HUAWEI DATS dynamic adaptive torque system, which provides a stable driving experience for drivers and passengers. The system can reduce the impulse feeling before driving by 31% and the bump feeling by 46%, and even when driving on the snowy and icy road, it can maintain the stability of the body posture.

  In addition, thanks to the blessing of the million-level all-aluminum chassis, the Wujie M5 has excellent cushioning effect on bumpy roads and speed bumps, giving perfect consideration to sports performance and comfort. The design of the front double wishbone and the rear multi-link independent suspension makes the M5 reduce the body shaking feeling during driving, and maintain better stability and smoothness under different driving conditions.

  Before the arrival of the Spring Festival, in order to thank the majority of users for their support, the customer M5 specially launched a surprise gift package, so that users can buy this high-quality new energy vehicle at a more favorable price. If you buy M5 before January 31st, you can enjoy the rights package with a maximum value of 52,000 yuan, including 12,000 yuan for interior and exterior decoration and 15,000 yuan for technology enjoyment package. For users who choose the smart driving version, they will be given an additional 20,000 yuan of Huawei ADS 2.0 urban NCA smart driving package matching rights and benefits, and enjoy 5,000 yuan of insurance subsidies. In addition, users who have made up their minds now only need to wait for 2 ~ 3 weeks to mention their cars, so they don’t have to wait for a long time.

  During the Spring Festival in the Year of the Loong, the reporter M5 accompanied the migrant workers to enjoy a safe and comfortable trip home and became the best partner on the way home. No matter when and where, you can gallop and move forward without worry, adding endless laughter and happiness to users’ journey, and marching towards a new year with hope.

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Extreme krypton IPO: a valuation stop loss in the "reverse growth cycle"

Wen | Tan Qing said AI, author | Zheng Kaiche

In the matter of building a car, although everyone has different resource endowments, US stocks seem to be a common destination.

Less than three years after its establishment, Krypton is finally going public in the United States.

With capital technology and other resources, coupled with its strong brand-building ability, Geely has successfully created a valuation of nearly 100 billion yuan. The IPO road is obviously faster than Tesla and Wei Xiaoli. Although there is Geely’s support behind it, the speed of this IPO has surprised many investors.

The extremely krypton IPO was interpreted by the outside world as a powerful counterattack by the traditional car-making forces. It’s just,Look closely, although this hand counterattack is menacing, it still lacks some internal force.

This IPO, the planned amount of funds raised is not high, and the planned financing is 1 billion US dollars, compared with the expected valuation of 18 billion US dollars.This fundraising plan is still a bit conservative.Conservative fundraising plans often have a cause, either because the industry valuation is not ideal or because they are not confident in their own growth value.

In short, lowering the planned fundraising may make it easier for the IPO to succeed. After all, before the growth is really realized, the valuation will still be variable, and the current market valuation of new energy car companies is not the highest point, and it is more pragmatic to be conservative.

From an external perspective, this may be related to the financial demand for funds. After all, after two and a half years of operation, the accumulated loss of Krypton is as high as 16 billion yuan. According to the data of Tianyancha APP, in February this year, the A-round financing was 750 million US dollars, and the valuation reached 13 billion US dollars.

Under the continuous loss, the "second generation of cars" will be "independent" after all. It is also a road that needs to be taken after all to get out of the arm of the parent company and run its own profits and losses.

Geely’s plan to split Krypton and list it independently has been planned for a long time. In October 2022, Geely Automobile planned to split and go public. So, why wait until now to go public?

From the financial point of view, the conditions for split listing are also mature.

According to the data in the prospectus, the revenue from 2020 to 2023 was 3.185 billion yuan, 6.528 billion yuan and 31.899 billion yuan respectively, and the revenue growth rate in 2021 and 2022 was 104.94% and 388.69% respectively.

What is this concept?

Let’s look at Tucki. In the corresponding reporting period, Tucki’s revenue was 5.844 billion, 20.988 billion and 26.855 billion respectively, and the revenue growth rate in 2021 and 2022 was 259.12% and 27.95% respectively.

In other words, from 2021 to 2022,Krypton’s revenue scale and growth rate have surpassed that of Xpeng Motors.

Compared with Weilai and Ideality, the latter’s revenue in 2022 was 45.507 billion and 45.287 billion respectively, with growth rates of 37.19% and 67.67% respectively. If krypton can maintain a similar growth rate, then krypton is likely to come from behind in terms of revenue scale.

At least for now,Weilai revenue > ideal revenue > krypton revenue > Tucki revenue.

Let’s look at the net profit.

From 2020 to 2023, the net profit of Krypton was 104 million yuan,-4.514 billion yuan and-7.655 billion yuan respectively. In the same period, the figures in Tucki were-2.732 billion,-4.863 billion and-9.139 billion. Obviously, Krypton has more revenue, less losses and higher management quality than Tucki.

The other two companies had less ideal losses, with net profits of-166 million,-321 million and-2.032 billion respectively, and the net profits of Weilai were-5.304 billion,-4.017 billion and-14.437 billion respectively.

As far as losses are concerned, Weilai > Tucki > Extreme Krypton > Ideal.

Coincidentally, the current ideal market value of US stocks is US$ 44.8 billion, which is greater than US$ 16.3 billion in Tucki and US$ 13.8 billion in Weilai. That is to say, from the perspective of profit valuation, if Krypton is valued at $18 billion, it is just between the ideal and Tucki.

Overall,No matter from the revenue valuation or profit valuation, with the current scale and profitability, it has reached a node that can be an independent IPO.

Tan Qing said that AI believes that besides its mature operating conditions, the listing of Krypton may be more influenced by external environmental factors.At this time, it is extremely listed, which may be intended to stop loss.

The first is the stop loss on valuation.

Affected by the market cycle, the secondary market is experiencing a reverse growth cycle. At this time, the extremely listing means more "stop loss" in valuation for shareholders such as Geely.

From the external environment, whether it is a science and technology track or a new energy vehicle track, the growth valuation has been killed. Weilai’s market value has dropped from more than 60 billion US dollars to 13.8 billion US dollars, Tucki has dropped from more than 30 billion US dollars to more than 16 billion US dollars, and even Tesla has dropped from one trillion US dollars to more than 700 billion US dollars.

Even if Krypton waits any longer, it may not have a good valuation window. It is better to go public at this time, relying on its own experience quality and growth ability, and strive for a better valuation as much as possible, at least higher than that in Tucki.

Extreme krypton has this confidence.

On the one hand, the average bicycle price in Krypton is better than that in Tucki.

Taking the data in 2022 as an example, the sales revenue of vehicles (19.67 billion) and the sales volume of krypton in 2022 were 71,941 vehicles.

According to the accounting, the income of extremely krypton bicycles is about 270,000. In the same period, Weilai was 370,000, Tucki was 210,000 and Ideal was 330,000.

On the other hand, Krypton’s gross profit margin performed better.

In terms of gross profit margin, Krypton’s gross profit margin was 10.5% last year, while it was 21.22% in the same period. Tucki’s gross profit margin has not yet turned positive, and Weilai’s is only 1.28%.

The listing of MPV Extreme Krypton 009 raised the average selling price of bicycles in the first half of the year. The average selling price of bicycles in the first half of the year was 309,000 yuan, up 30,000 yuan year-on-year. In addition, with the increase in product sales and the support of Geely’s industrial chain, the cost of building a car is also declining. As these advantages are further revealed, the performance of Krypton may have more room for release.

Therefore, IPO may not be the best time at this time, but it is indeed a more suitable time for valuation.

Second, the financial stop loss.

Finance here does not mean extreme krypton, but Geely. Geely is not only a brand of extreme krypton, but it is indeed a one with more losses.

In August this year, Geely released its financial report for the first half of this year. The company’s total revenue increased by 25.8% year-on-year, slightly increased by 1% year-on-year, and its gross profit margin was 14.4%. Compared with the same period last year, it decreased by 0.2 percentage points. In this unsatisfactory net profit data, it is difficult to ignore the loss impact caused by extreme krypton and Lectra.

Next, the competition in the whole automobile industry will become more intense, not only in the new energy market, but also in the fuel market. Therefore, financially, Geely does have a lot of pressure.

In fact, if the losses continue, the impact of Krypton on Geely’s finance will be no less than a "bad asset". If Krypton’s independent listing is successful, then Geely’s pressure will be relatively less.

Maybe,The listing of krypton is not only a kind of "sizing up the situation", but also a kind of "having to do it".Even in the "reverse growth cycle" of the secondary market, the market will not give a satisfactory price.

For Krypton, IPO means to really "grow up" and decide your own destiny in terms of brand, product and manufacturing.

According to the prospectus, 90% of the fund-raising plan is related to further expansion of business, such as investing in research and development, increasing product portfolio, and further improving the service network and energy-supplementing facilities network.

In other words, before the product can truly achieve large-scale hematopoietic capacity, krypton still needs a considerable amount of fresh blood from the secondary market.

From the perspective of business structure,The main automobile sales business urgently needs to form a stronger positive cycle ability.

In krypton business, automobile sales accounted for 61.9%, battery and other parts sales accounted for 34.6%, and R&D services and other services accounted for 3.4%. Among the three major businesses, the gross profit margin of Krypton automobile sales business is actually not as high as expected.

In comparison, the gross profit margin of extremely krypton vehicle sales in 2022 was 4.69%, and Wei Xiaoli was 13.70%, 9.45% and 19.09% in the same period.

Gross profit margin is so low,It is because of the market strategy of exchanging price for quantity in the early stage of product launch.

One fact is that most of Krypton’s revenue is supported by 001. In terms of the sales proportion of the brand, before January 2023, there was only one product, 001, and after delivery began in October 2022, the sales volume was more than 10,000 vehicles for three consecutive months.

In February, 2023, after the new car was delivered, the sales volume of Krypton 001 dropped to 88%, and in July, it dropped to 51%, and in September, it returned to 71%.

From this point of view, the sales volume of Krypton 001 is still very large.

I understand that it is impossible to "eat all over the sky in one stroke" by changing the price with the price of Extreme Krypton 001, so I immediately launched Extreme Krypton 009 and Extreme Krypton X, which respectively correspond to hunting MPV and young personalized SUV market segments.

In addition to exchanging price for quantity, the big move released by Krypton is"product positioning and market segmentation win". At the end of October this year, Krypton 001FR, with a starting price of 769,000 yuan, went on the market, which is the ultimate performance of Krypton’s consistent market strategy.

Can this strategy succeed? It remains to be seen.

After the launch of new models such as Extreme Krypton X and Extreme Krypton 009, the brand has indeed gone up, and the price of bicycles has also gone up. Extreme Krypton has firmly established itself in the luxury market.Although the price has gone up, the sales volume of 001 is still very high.

Of course, this may also be related to the production side.

On the one hand, in the case of insufficient production capacity of its own factory, it may still be necessary to hand over some models to Geely for production, which means that even if it comes to IPO, it may still not have complete autonomy in production.

On the other hand, for Krypton, it also needs a climbing process from the release of new products to the release of production capacity. The production capacity of 001 is sufficient, but it is still unknown whether other product lines can successfully complete the capacity climbing.

Whatever the reason,A situation that cannot be ignored is that there is not much time left for krypton.

From the data point of view, the driving force of 001 sales growth is declining. The sales data show that from January to September 2023, the cumulative sales volume of Krypton 001 reached 52,998 vehicles, down 26.33% year-on-year.

Judging from the prospectus, a number of models have been launched.And further research and development of more models to put on the market and spread the product line is a road that has been selected.

According to the prospectus, in 2020-2022 and the first six months of 2023, the R&D expenses of Krypton were RMB 23 million, RMB 3.16 billion, RMB 5.446 billion and RMB 3.189 billion respectively. The expense rates are 1%, 48%, 17% and 15% respectively. We compare the R&D expenditure in 2022, and the ideal R&D expenditure rate is 15%, Weilai 22% and Tucki 19%.

Further, the prospectus shows that 50% of the expenses of Krypton during the reporting period are consulting fees, SEA (Geely Vast Architecture) licensing fees and verification and testing fees.

In other words, half of the research and development expenses are actually given to Geely for the development of new models on the vast architecture. Eager to develop new models and put them on the market,It also seems to explain from the side that the strategy of market segmentation and niche brand style can not support the growth of revenue scale.

Tesla, Ideal, Tucki and Zero Run have all proved that,The real success of building a car is not the success of the niche market, but the success of the mass market.

Why is the sales of Krypton 001 so good? Not because he is a hunting car, but because he can play Krypton 001 in the whole large market of medium and large cars. Therefore, even if we dig deeper into market segments such as MPV, we really can’t support real sales. What Krypton really lacks is to find another mass market product besides 001.

This product is Krypton 007, which appeared at Guangzhou Auto Show.

Extreme Krypton 007 brings an 800V platform and dual motors, with a starting price of 229,900 yuan. In addition, 007 is equipped with an 8295 chip, a 90-inch smart light screen and three laser radars, and its hardware configuration is full.

In the medium-sized car market, Krypton obviously put more chips on it.

Compared with the products of Krypton brand in the past, Krypton 007 faces a more rational market and more intense competition. This market not only includes Tesla Model3, but also Tucki P7 and BYD Han EV, which is the most competitive market for new energy. This also means that the former "car second generation" began to walk out of the comfort zone and walked into the most important main battlefield of new energy vehicles.

"This market is extremely awkward and does not have overwhelming product advantages." Xiao Guo, a brand salesman, said: "Judging from the newly released product information of Krypton 007, it seems that Krypton still emphasizes the hardware parameters of the product, but when users in this market make decisions, after the test drive experience, their intellectual driving ability will often become the key factor in the final transaction, and the advantages of Krypton in this respect are not obvious."

In 2022, Krypton once said that it would put into production L4 self-driving cars for the C-end consumer market in 2024, and Krypton also cooperated with Mobileye to pave the way for the intelligent driving ability of Krypton cars.

Once the rhetoric has gradually arrived at the moment of landing, what kind of answer sheet will Krypton hand over? Can this answer sheet satisfy the market? Perhaps the next secondary market will give the fairest judgment.

What will happen to the performance of krypton IPO? It is worth our common expectation.

通过admin

The silver saddle shines on the white horse and rushes like a meteor to test drive BYD Han EV.

  [Aika car test drive original]

  Not long ago, my colleagues and I tested the real cruising range of the (|) ultra-long endurance version in Lianyungang, and the result of 601.5km really amazed us (Click on the link to review the highlights:Test BYD Han EV Long Life Edition in the Name of Being a Strong Man), but I still regret not being able to experience the charm of the four-wheel drive high-performance model. Fortunately, this regret was soon made up. After two days and one night of getting along, the performance of the four-wheel drive high-performance flagship edition kept echoing two poems in my mind — — The silver saddle and the white horse reflected each other, and galloped like a rustling.

Byd Han EV four-wheel drive edition

  This time, I test-drive the flagship model of BYD Han EV, a four-wheel drive high-performance flagship model (hereinafter referred to as the four-wheel drive version) with a subsidized price of 279,500 yuan. The test drive route is Lijiang-Shangri-La section of National Highway 214, which is also a section of Yunnan-Tibet Highway that people often say enters Tibetan areas. The starting point of Lijiang is 2400 meters above sea level, and the turning-back point of Shangri-La is 3200 meters above sea level. The highest altitude on the way is about 3500 meters. It can be said that the journey is climbing all the way and the return journey is downhill.

  In addition, according to the official data, among BYD Han’s pre-sale models, the four-wheel drive version accounts for more than 50%, and most of the models have higher sales during the pre-sale period, which are basically middle and high-end cars. So, what’s it like to drive this hot model recently? Don’t worry, let me tell you about it slowly.

Byd Han EV four-wheel drive edition

  The official four-wheel drive high-performance flagship version only takes 3.9 seconds to accelerate 100 kilometers, which is a very beautiful result even on a performance car, not to mention that Han EV is still a medium-sized and large car.

BYD Auto 2020 Han EV

Byd Han EV four-wheel drive edition

Byd Han EV four-wheel drive edition

Byd Han EV four-wheel drive edition

  Different from the terrain and road conditions of the last endurance test, the Lijiang-Shangri-La section of National Highway 214 is all mountain roads, so there is no lack of novelty in driving such an electric car. Of course, in addition to the driving experience, I will also experience the riding experience in the back row.

Byd Han EV four-wheel drive edition

Byd Han EV four-wheel drive edition

Byd Han EV four-wheel drive edition

Byd Han EV four-wheel drive edition

Byd Han EV four-wheel drive edition

Byd Han EV four-wheel drive edition

Byd Han EV four-wheel drive edition

Byd Han EV four-wheel drive edition

Byd Han EV four-wheel drive edition

Byd Han EV four-wheel drive edition

  This electro-hydraulic braking solution, which is highly integrated with iBooster and ESP systems, cancels the traditional vacuum-assisted braking mechanism, so that the first half of the brake is no longer lost due to mechanical braking, which not only reduces the frequency of braking, but also greatly improves the starting threshold of energy recovery, which can be regarded as a "magic weapon" for electric vehicles.

Byd Han EV four-wheel drive edition

Byd Han EV four-wheel drive edition

通过admin

With the advent of the digital economy era, Huawei Cloud empowers Shenzhen enterprises with high quality.

Shenzhen News Network July 26, 2023(Reporter Ye Mei) On July 25th, the high-quality development conference of Huawei Cloud Digital Industry, a series of activities of Huawei Cloud’s "100 Cities and 100 Enterprises Traveling to China", was successfully held. The conference was directed by Shenzhen Bureau of Industry and Information Technology, hosted by Shenzhen Longhua District People’s Government and Huawei Cloud Computing Technology Co., Ltd., undertaken by Shenzhen Longhua District Bureau of Industry and Information Technology, Longhua (Huawei) Intelligent Manufacturing and Modern Service Industry Innovation Center and Kunpeng Industry Source Innovation Center, and co-organized by Saisheng Digital Economy Research Center.

Based on the innovative development orientation of the national digital economy, combined with the industrial characteristics of Shenzhen and the industrial development needs of Longhua District, the conference invited government leaders, local high-quality enterprises, industry experts and other guests to gather together to explore the high-quality development path of the digital industry and accelerate the deep integration of "digital reality" with digital technology and innovative practice.

Set the tone: innovation-based, high-quality development of digital industry

At present, vigorously developing the digital economy is full of sails. He Xiaolong, deputy director of the National Research Center for Industrial Information Security Development, pointed out in his speech that China’s digital economy development achieved positive results in 2022. According to the national data resource survey, in 2022, China’s data output reached 8.1ZB, up 22.7% year-on-year, second only to the United States, ranking second in the world.By 2023About 40 such data transactions have been established in China.organization, and gradually build a circulation market for data elements, products and services.

As the leader of digital economy, Shenzhen ranks in the forefront of the country in terms of industrial scale of digital economy. Huawei, Tencent, Ping An Technology, Meituan and other groups with core competitiveness.Dominant typeEnterprises have built a pattern in which large enterprises drive the development of small and medium-sized enterprises, and small and medium-sized enterprises inject vitality into large enterprises.

(He Xiaolong, deputy director of the National Industrial Information Security Development Research Center)

Subsequently, Hu Xiaoqing, a member of the Party Group of Shenzhen Bureau of Industry and Information Technology and a second-level inspector, introduced how to develop the digital economy in Shenzhen. He said that Shenzhen will exert its strength from both the supply side and the demand side, by strengthening innovation drive, cultivating the application market, optimizing spatial layout, improving industrial ecology, developing digital productivity, striving to improve the development level of the digital economy, and continuously leading industrial iterative upgrading and high-quality economic and social development.

(Hu Xiaoqing, member of the party group and second-level inspector of Shenzhen Bureau of Industry and Information Technology)

Jiang Xueming, Party Secretary of Longhua Industry and Information Technology Bureau, said that Longhua District, as an industrial region and manufacturing region in Shenzhen, will further give play to Longhua’s industrial foundation and advantages, and vigorously promote the integration of enterprises’ number and reality around the strategic goal of digital Longhua and urban core, support enterprises to accelerate the iterative upgrading of technology and realize the two-wheel drive of digital industrialization and industrial digitalization.

(Jiang Xueming, Party Secretary of Longhua District Bureau of Industry and Information Technology)

Due to the situation, Corning, president of Huawei Cloud Global Ecology Department, said that Huawei is an innovative enterprise that grew up in this fertile soil of Shenzhen. On Huawei Cloud, more than 240 innovative services have been launched, and more than 160 innovation centers have been launched around the world, of which nearly 100 are industrial Internet innovation centers related to the industrial Internet, helping more than 23,000 manufacturing enterprises to carry out digital transformation.

At present, Huawei Cloud Shenzhen Empowerment Cloud has enabled more than 2,400 Shenzhen enterprises to digitally transform, and has successively landed 12 innovation centers of Empowerment Cloud in Shenzhen. In the future, we will continue to increase investment in R&D and talents, and join hands with ecological partners and developers of Shenzhen governments at all levels to draw a new blueprint for open, inclusive and innovative industrial ecology to help Shenzhen build a high-quality development engine for the digital industry.

(Corning, President of Huawei Cloud Global Ecology Department)

After that, Yin Limei, director of the Digital Economy Research Office of the Information Policy Institute of the National Research Center for Industrial Information Security Development, released the national digital economy development index DEAI(2022) with authoritative data such as the Ministry of Industry and Information Technology, the National Bureau of Statistics, the Ministry of Commerce, and the public service platform for the integration of industry and information technology, showing the development of digital economy in China as a whole and 31 provinces (autonomous regions and municipalities directly under the Central Government) in 2022, providing scientific reference for local governments to formulate policies and regulations related to the digital economy, and promoting the long-term stable and sound development of China’s digital economy.

(Yin Limei, Director of Digital Economy Research Office of Information Policy Institute of National Industrial Information Security Development Research Center)

Look at practice: policy is the medium, and the vitality of transformation is constantly rising.

The development of digital economy can not be separated from the strong guidance of policy combination boxing and practical thinking. At the meeting, Chen Jian, general manager of Huawei Cloud Empowerment Cloud, shared his thoughts on the development of digital economy and digital transformation. Starting from the example of cooperation with Longhua District, he introduced how digital transformation can help enterprises achieve cost reduction and efficiency improvement. At the same time, based on practice, he said that Huawei will combine all forces to create "one platform+three centers", that is, integrate innovative public service platforms, ecological centers, capacity centers and service centers, and comprehensively integrate resources through overall organization to achieve the goal of enterprise digital transformation and promote the development of digital economy.

(Chen Wei, General Manager of Huawei Cloud Empowerment Cloud)

In addition, in 2023, the resource awarding ceremony for the first batch of intelligent manufacturing transformation plan in Longhua District was held at the meeting. Jiang Xueming, Party Secretary of Longhua Industry and Information Technology Bureau, and Chen Gui, General Manager of Huawei Yunfu Yunyun jointly distributed the first batch of intelligent manufacturing transformation plan service packages in Longhua District in 2023 to 13 enterprises, providing strong policy support for the development of digital industry.

(Longhua District Intelligent Manufacturing Transformation Plan Resource Awarding Ceremony)

As the bridgehead of reform and innovation, Shenzhen has taken the lead, and a number of benchmark enterprises have emerged that are at the forefront of digital transformation. At the meeting, Huang Kun, general manager of Longhua Business Department of Huawei Shenzhen Government and Enterprise, and Yang Chenxi, general manager of Shenzhen Industrial Development and Operation Department of Huawei Cloud jointly awarded the award-winning enterprises of "Leading Enterprises in Digital Transformation" to encourage more enterprises to join the ranks of digital transformation.

(Awarded by leading enterprises in digital transformation)

Now and in the future: technology is the bottom, and deep cultivation of numbers and wisdom makes beauty happen.

Innovation is the first essence of the combination of number and reality, and technology is the foundation of innovation. In order to inject technological vitality into the development of digital economy, at the meeting, many business representatives shared the innovative achievements of deep-rooted digital technology.

In the theme sharing of Pangu Big Model, born for the industry, Wu Bingcong, the marketing director of Huawei Cloud Marketing AI field, explained the development trend of generative AI, and introduced the powerful capabilities of Huawei Cloud Pangu Big Model in detail from the aspects of technical architecture, AI cloud service capabilities and rich application scenarios.

(Wu Bingcong, Marketing Director of Huawei Cloud Marketing AI)

Subsequently, as an ecological partner of Huawei Cloud, Zheng Dele, CTO of Shenzhen Today Talent Information Technology Co., Ltd., shared the cooperation results with Huawei Cloud Pangu Model in the field of digital intelligence employees. He said that based on the blessing of the AI ? ? big model, digital employees of knowledge consultants and experts, lawyers, recruitment and other positions will be officially released soon, opening a new era of digital intelligence.

(Zheng Dele, CTO of Shenzhen Today Talent Information Technology Co., Ltd.)

At the same time, Yao Xiaofeng, vice president of Shenzhen Huaao Data Technology Co., Ltd., with the theme of "Three Scenes Leading Three Calculations, Building a Digital City", introduced Huaao Data’s deep integration with Huawei Cloud for three major scenarios of digital government, digital economy and digital society, and built a data hub, an algorithm hub and an example base, which greatly improved the efficiency of data governance and made data play a greater role.

(Yao Xiaofeng, Vice President of Shenzhen Huaao Data Technology Co., Ltd.)

Finally, Huang Rui, the founder of Shenzhen Hualei Xuntuo Technology Co., Ltd., shared how to cooperate with Huawei Cloud to provide end-to-end traceability, tracking and control capabilities for the factory, and how to empower the manufacturing industry to realize digital transformation in materials, processes, processes, maintenance and operation based on professional modeling tools, so as to create visual digital assets and make intelligence easier.

(Huang Rui, founder of Shenzhen Hualei Xuntuo Technology Co., Ltd.)

Yunzhi Pengcheng, the number of wisdom is deeply cultivated. The success of the conference will realize the further synergy and integration of industry resources and promote the accelerated arrival of the digital age led by technological innovation and relying on digital intelligence means. Huawei Cloud will also continue to adhere to the concept of "everything is service", do a good job in the digital "cloud base" and "enabler" of the industry, release the digital intelligence productivity of government and enterprises, and promote the high-quality development of the digital industry.

通过admin

13-year-old boy spilled gasoline and burned the teacher’s ward. Confession: I’m sorry.

  Yesterday, Xiaowu, accompanied by his father, came to the ward of Yang Dongling, a female teacher who was burned by his arson, and apologized to her.

  13-year-old Xiao Wu’s letter of apology

  "Dear Miss Yang:

  Sorry, I shouldn’t have hurt you. Besides, you are still a people’s teacher who has never met me and has no holidays. I regret that I hurt you. If I could go back in time, I wouldn’t do anything illegal, and I wouldn’t hurt you. I’m sorry, Mr. Yang. I wish you a speedy recovery, restore your previous appearance, and go back to your previous education for those students in the mountains, so that they will not follow my example and become pillars of society and talents of the country. Miss Yang, I’m sorry. "

  Xiao Wu, a 13-year-old woman teacher, has been kept at home by her father since she burned Yang Dongling with gasoline. Yesterday morning, Xiaowu followed his father to visit Yang Dongling in Sichuan Provincial People’s Hospital from Jinchuan County.

  Yesterday morning, in the face of the excited family members of the injured, Xiaowu walked beside Teacher Yang Dongling, kept silent and took out a pre-written letter to express his apologies and guilt. However, it is a pity that although Yang Dongling said "I want to see him (Xiaowu)", she failed to see Xiaowu clearly in the end.

  face

  Father stayed at home with him for two months.

  This time, I took him to Rong to visit the female teacher.

  On the afternoon of August 13th, Li Dong changed a shirt and left home, ready to go to Chengdu to visit Teacher Yang Dongling who had just finished the first skin grafting operation.

  There is a line in the movie "mr. six": "What you have caused will be rounded up by yourself, and what you can’t round up by yourself will be rounded up by his father". This line, as Xiaowu’s father, has no more empathy than him. After the incident, he visited Yang Dongling in the hospital and spent more than 80,000 yuan on medical expenses. Then, he didn’t go out to work again, and stayed at home with Xiaowu almost all day. If he wants to go out, he will chain Xiaowu’s feet. However, unlike the first time he visited Yang Dongling alone, this time he called his son Xiaowu.

  "I kept him at home for two months. I don’t know what to do, only let him watch junior high school textbooks and the legal program of CCTV Channel 12. "

  Li Dong said, let the children take a look at the burned teacher Yang. First, let them see how much harm he has caused others, "let him face everything in front of him"; The second is to express apology and repentance. "If the family members of the injured are emotional, I can understand even if I can’t stand it."

  After changing his shirt, he asked Xiaowu again, "Do you want to go?" Xiaowu bowed his head and said nothing. Li Dong didn’t force the child. Half an hour later, Xiaowu nodded: "I want to go."

  Before going out, Li Dong’s mother stopped him. "Take the 3000 yuan I saved some time ago." Li Dong replied, "I have already taken it."

  During the nearly 9-hour journey, the father and son didn’t say a word. The little military commander faced the window and his eyes turned up and down with the mountains and rivers. The outside world made him curious.

  The last time he went to Chengdu was last year, when he stole thousands of dollars from his grandmother, went to "rush" with several friends for ten days, and finally came back down and out.

  repent

  The juvenile ward took out an apology letter

  Regret not reading it to Mr. Yang’s face.

  When I arrived in Chengdu last night, it was already 11 o’clock in the middle of the night, and my father and son stayed in the hotel. At 8 o’clock yesterday morning, the two came to the burn ward of Sichuan Provincial People’s Hospital. The more I went to the hospital, the heavier Xiaowu’s expression became. "My relatives told me that many people on the Internet said they would shoot me, and some even said they would take me to prison."

  When he arrived at the hospital, the reporter of Chengdu Business Daily asked him if he would like to meet the teacher Yang Dongling who was hurt by him. He nodded. "I want to go." As soon as she entered the ward, Yang Dongling’s mother recognized Li Dong, who had been to the hospital. When she saw Xiaowu hiding behind Li Dong, she froze, her face turned black, and she cried and said, "Come and have a look for yourself. What have you burned people to? How can you do it? !”

  Xiaowu was at a loss and stood nervously in the corner. Yang Dongling’s sister and aunt excitedly pushed Xiaowu to the bed with their hands, and uncovered the shroud on the bed, so that the teenager could go to the bed and see clearly the "consequences caused by himself". Opening the shroud, Yang Dongling, who had just finished skin grafting, was covered with medicine on her upper body and had no complete skin on her face. Xiaowu stood by Yang Dongling’s side, maintaining his inherent expression since he was locked at home for two months.

  "You go! You go! " In the face of Xiaowu, the emotional Yang family said. Xiaowu remained silent. He took out a letter and put it on the table beside the hospital bed, and then moved out of the ward step by step.

  Li Dong is still standing at the bedside, facing the accusations of the Yang family alone. "I didn’t ask them to forgive me. I just came to see Teacher Yang, indicating that we don’t care about not coming forward."

  Xiaowu wrote in his letter: "Dear Teacher Yang, I’m sorry, I shouldn’t have hurt you. Besides, you are still a people’s teacher who has never met me and has no holidays. I regret that I hurt you. If I could go back in time, I wouldn’t do anything illegal, and I wouldn’t hurt you. I’m sorry, Mr. Yang. I wish you a speedy recovery, restore your previous appearance, and go back to your previous education for those students in the mountains, so that they will not follow my example and become pillars of society and talents of the country. Teacher Yang, I’m sorry. "

  After coming out, Xiaowu said that the letter was written at home before coming. He is a little regretful that he didn’t tell his faith to Mr. Yang’s face.

  regret

  "Where is the doll? I want to see him."

  The teacher read the letter of apology and failed to see the teenager.

  "For more than two months, you haven’t been here, and you haven’t got a phone call." Yang Dongling’s aunt pushed Li Dong and accused him of not educating his son well. After the incident, she even evaded her responsibilities and rarely visited him. Li Dong always explained in a low voice that he didn’t discipline his son Xiaowu, and his family was really difficult. He didn’t raise much money, and his son didn’t come until he needed to take care of him after the accident. As he spoke, he took out the 3,000 yuan in cash he brought. "You get it first, and I will continue to find a way after I go back." However, Yang Dongling’s mother, who was unable to restrain her grief, refused to accept the money, and Li Dong half-kneeled the money into her hand.

  "We all understand that he said it was difficult for him to go back and find a way, but if they were sincere, they wouldn’t wait until today." Aunt Yang Dongling said that in recent months, the three of them have been taking care of Yang Dongling, and Yang Dongling always vomits when she can’t eat, which is worrying. Considering Yang Dongling’s illness and family mood, Li Dong didn’t stay for long.

  Yang Dongling in the hospital bed looks very calm. Because Yang’s family was emotional, Xiaowu couldn’t walk close to the bed, and Yang Dongling didn’t see Xiaowu because of the shroud. After Xiaowu and his father left, Yang Dongling suddenly said to her sister Yang Dongxia, "Where is the doll? I want to see him." The Chengdu Business Daily reporter immediately gave her the apology belief left by Xiaowu. A moment later, she struggled to spit out a sentence: "Show me the words." The reporter held the letter of apology in front of her. She read it carefully line by line, more than 100 words, and read it for nearly 1 minute.

  "Call him, I’ll wait for him." When a reporter from Chengdu Business Daily asked why he wanted to see Xiaowu, Yang Dongling was silent for a moment. "I want to hear him read (apology letter)". At her insistence, the family members also agreed that Xiaowu would come back and said that they were no longer excited. But at this time, Li Dong, who had just experienced the excitement of the Yang family and accused him of being on his way home, took care of his son’s safety and didn’t want to take Xiaowu back. At 9 o’clock yesterday morning, Yang Dongling, who had been lying all night, also needed to turn over with the help of her family, so it was not convenient to see Xiaowu.

  "No, I’ll go to see him." Dong-ling Yang whispered.

  Female teacher

  Where’s the doll? I want to see him

  After Xiaowu and his father left, Yang Dongling suddenly said, "Where is the doll? I want to see him."

  The reporter of Chengdu Business Daily immediately put Xiaowu’s letter of apology in front of her. She read it carefully line by line and read more than 100 words for nearly 1 minute.

  "Call him, I’ll wait for him." When the reporter asked why he wanted to see Xiaowu, Yang Dongling was silent. "I want to hear him read (apology letter)." However, at this time, Xiaowu has set foot on his way home with his father.

  "No, I’ll go to see him." Dong-ling Yang whispered.

  Chengdu Business Daily reporter Yun Wangyi Yu Zunsu photojournalist Liu Haiyun

  A broken family in a remote county leads a astray life.

  Growing fragments of arson teenagers

  Questioning the cause of Xiaowu’s arson, we can see the weakness of a county boy whose temperament changed greatly after his parents divorced, and who was led astray by others because of his weariness of learning and ignorance. Xiaowu claimed to know it was a mistake, but when he was instructed by "Big Brother", he chose to listen.

  At 9 o’clock on the evening of June 14, after hiding in Jinchuan County for 24 hours, he was found by his father, who called the police station: "I found the person and sent it to you." Xiaowu didn’t resist.

  His family broke up and he became dull.

  On the night of arson and robbery, Xiaowu stayed in a hotel for one night, afraid to go home or tell anyone. He knew that he had made a big mistake.

  Jinchuan County is located in the southwest of Aba. Like many remote counties, teenagers like Xiaowu can be seen everywhere on the street. Xiaowu’s home is in Lewu Township, which belongs to Jinchuan County. Since school, his family has changed, and he has lived with his father and grandmother since then.

  After the Wenchuan earthquake in 2008, cracks appeared in Kotakeya’s house, and my father and grandmother later built a new house together. But the new home didn’t live for a long time, and Xiaowu’s parents’ feelings broke down. Xiaowu became dull, and his parents didn’t want to communicate with him more. Since the third grade of primary school, Xiaowu has learned to skip classes. "I ran out after school, and my home was full of streets." Xiaowu’s grandmother, Li Yunshu, said that once she went to the street to look for her grandson, a neighbor pointed out of the city and said, "Your grandson goes to that temple every day." She rushed to the temple and saw Xiaowu kneeling in front of the Buddha statue. "He asked the Bodhisattva to bless him. Mom and Dad should not divorce." For a long time, as soon as school was over in the afternoon, he and a classmate ran to the temple. Now that his parents have been divorced for almost six years, he is used to living without his mother. For the harm caused by divorce to his son, Xiaowu’s father, Li Dong, only explained it simply by "not getting along with his wife". Speaking of the disaster of Xiao Wuchuang, the 36-year-old man kept sighing.

  Began to be obsessed with online games and learned to skip class and not go home.

  Xiaowu, who had no parents around for a long time and was only taken care of by his grandmother, began to be fascinated by the online game of crossing the line of fire.

  Grandma Li Yunshu gave him two yuan to buy breakfast every day. At night, she found her grandson in the Internet cafe. For her, the way to discipline her grandson is too limited, and there is no other way but to tell her a few words. In her eyes, the introverted grandson also has a grumpy side. Considering that Xiaowu’s parents are divorced, his relatives are particularly concerned about him. Before he graduated from elementary school, he used his smartphone. "On one occasion, he felt that his mobile phone was slow to respond, so he picked it up and threw it on the ground. In the past few years, I have broken several mobile phones. " In order to prevent his son from surfing the Internet in Internet cafes, Li Dong bought a computer for Xiaowu to play at home. However, the computer was damaged by Xiaowu less than a year after it was bought. Xiaowu’s uncle was going to buy him another one, but Li Dong refused.

  Hanging out with unemployed young people was arrested for stealing.

  Li Dong believes that his son’s troubles have long been buried in his wandering life.

  In Li Dong’s view, he and his son have lived in this remote ravine since they were born. He said that he had always known that his son had been mixed with some unemployed young people in society since he entered junior high school. A neighbor often sees Xiaowu and a group of young people wandering around the square and teahouse in the county. What impressed Li Yunshu the most was that she went to school in the afternoon to send a schoolbag to her grandson. The students had already entered the school gate, and there were two young people with yellow hair at the school gate. "What’s the use of studying? Now I can earn 1800 a month by working." She didn’t expect that Xiaowu, who arrived late, went to the front of two young people and talked for a few words, then left together. She gave a cry and Xiaowu started to run.

  Last year, Xiaowu, who had just entered junior high school, began to steal. He is with his companions. When he runs out of money, he tries to steal. He likes to steal cash and mobile phones. First, it is easy to steal. Second, mobile phones sell well. Li Dong said that once, Xiaowu was caught by the police and brought back for investigation. Wherever he went, it was like parading in the street.

  After setting fire to the female teacher, Xiaowu wrote in a fact sheet that the other party asked him to pay off the debts that everyone usually owed in the restaurant. Because he had no money, the other party asked him to rob him. Except for two of his friends who were apprentices in barbershops, all of them had no proper jobs and lived on credit and theft in the county town.

  After the incident, I left home and wanted to go out to work with my companions.

  Since junior high school, Xiaowu likes to drink beer in a bar in the county with some young people four or five years older than him. The excitement brought by alcohol made him experience the joy of adult life, and it was from this time that he began to understand the outside world.

  Last year, Xiaowu stole several thousand yuan from his grandmother and took a bus with several companions to Longquan, Chengdu, in order to "go to work". As a result, after spending all their money in Chengdu Zoo and Happy Valley, the group took the shuttle bus back to their hometown. In his view, I really want to go to Chengdu to work, but I didn’t find a suitable job. I wanted to "work early to earn money and stop being wronged."

  One afternoon after the incident, Xiaowu left home and trotted along the hillside, trying to find a companion to work in Chengdu and escape from the place where he made a mistake. On the same day, Li Dong arrested him. After that, whenever Li Dong went out or cooked in the kitchen, he chained his son in the house.

  Now, Xiaowu’s family has given up watching TV for entertainment, but only transferred to CCTV Channel 12 every night to let Xiaowu "watch legal programs and study law."

  On the evening of August 13, a suspect in a detention center was broadcast on TV. Xiaowu watched it for a while, looked away from the TV screen and was silent for a long time.

  Dialogue teenager

  When I saw Mr. Yang in the ward, he left an apology letter and never spoke.

  "It’s no use saying sorry when you’re scared."

  "I still want to come." Although he went to the hospital to visit Teacher Yang Dongling and was accused and taught by his relatives, Xiaowu told the Chengdu Business Daily reporter afterwards. On the way home, Xiaowu had a simple exchange with Chengdu Business Daily reporter.

  Chengdu Business Daily: Are you worried that visiting Teacher Yang in the hospital will affect her and her family’s mood?

  Xiaowu: (Nodding)

  Chengdu Business Daily: Why did you promise to come? Do you regret it?

  Xiaowu: No, I just want to have a look at Mr. Yang’s injury and know that I have made a big mistake.

  Chengdu Business Daily: Aren’t you afraid that they will beat and scold you?

  Xiaowu: (silent for a moment) When I saw the fire burning that night, I didn’t want to live.

  Chengdu Business Daily: What are you afraid of?

  Xiaowu: At that time, I knew something was wrong. When I saw Teacher Yang rolling on the ground, I was afraid to go home. Later, relatives came to my house every day to scold me, saying that many people on the Internet said they would shoot me and put me in prison.

  Chengdu Business Daily: You never spoke in the ward. What was the reason?

  Xiaowu: I’m scared. I feel sorry is useless.

  Chengdu Business Daily: How do you feel after seeing Teacher Yang?

  Xiaowu: I have a bad fever. After seeing Teacher Yang personally, I feel that I can feel better for a few days.

  Chengdu Business Daily: What do you want to say to Teacher Yang now?

  Xiaowu: Sorry, I hope she will recover soon. I wrote a letter to her, hoping that she would read it.

  (Father and son are pseudonyms in the text)

  New/Smell/Return/Release

  Teenage gasoline burns female teachers.

  Grab his Apple phone.

  At 9: 00 pm on June 13th, in a residential courtyard in Jinchuan County, a 13-year-old boy Xiaowu (a pseudonym) threw a bottle of gasoline at Yang Dongling, a 23-year-old female teacher on her way home, and then took out a lighter. The fire instantly wrapped Yang Dongling. In pain and cry for help, Yang Dongling fainted at the scene, Xiaowu took the opportunity to grab her Apple mobile phone, and the residents of the community then dialed 120… …

  According to the doctor of the provincial hospital, Yang Dongling’s burn reached the third degree standard and was diagnosed as extremely severe burn. At present, she has completed some skin grafting operations, and the wounds on her face and head have gradually healed. However, the deep burns on her chest, back, thighs and neck can only be recovered after continuous removal of dead meat and skin grafting, and most of her fingers may be amputated due to necrosis.

  Xiaowu is a junior one student in a local middle school. He said that he thought of robbery because his playmate asked him to give some money. Two days after the incident, Jinchuan county police blocked Xiaowu. Because the 13-year-old boy did not reach the age of criminal responsibility, Xiaowu was brought home by his father the next day. At present, Xiaowu’s father has paid Yang Dongling more than 80,000 yuan for treatment. Xiaowu’s father said that his son Xiaowu followed him after he divorced his wife five years ago. After the incident, the father and son were basically at home every day. "I stayed at home with him every day."

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Inheriting oriental aesthetics, Hua Xizi introduced intangible culture into fashion makeup.

The article was authorized to be transferred from WeChat official account: the forefront of entrepreneurship (ID: chuangyezuiqianxian) Author: Teacher Li.

In the past year or so, new domestic products and consumer goods have become a trend. In the category of make-up, a series of beauty brands focusing on Chinese style are constantly emerging. However, in the field of many brands with fierce competition, most domestic cosmetics brands with labeled products and lack of innovation are gradually eliminated, and brands with truly excellent product strength stand out.

In the consumer goods market, word of mouth means everything. At present, in the field of beauty cosmetics, Hua Xizi, with the brand concept of "Oriental make-up, keeping makeup with flowers", has quietly risen.

Behind Hua Xizi’s success is not only a strong product strength, but also its profound understanding of traditional culture explains the connotation of domestic beauty.

Endowing tradition with fashion and beauty, skillfully blending Miao culture.

In the impression of consumers in the past, makeup fashion is far from the elements of traditional culture, and it is difficult to effectively integrate their characteristics. How to combine traditional culture with modern fashion culture skillfully is a difficult problem faced by domestic cosmetics brands.

The answer to this problem can be interpreted in Hua Xizi’s brand. Hua Xizi brand was born on March 8, 2017. The word "flower" in Hua Xizi refers to "keeping makeup with flowers" and the word "Xizi" is taken from Su Dongpo’s poem "If you want to compare the West Lake to the West Lake, it is always appropriate to make light makeup and heavy makeup".

In the products launched by Hua Xizi, traditional culture is everywhere. Take Hua Xizi’s "Carved Lipstick" as an example. This lipstick is different from other lipstick products that only work hard on external packaging, and the micro-carving process is moved to lipstick paste. At present, this lipstick sells more than 100,000 pieces a month, and keeps Tmall’s high score of 4.9 points.

Huaxizi carved lipstick

The excellent market performance of this lipstick also proves that the combination of traditional culture and fashion is not a dead end, but requires ingenious creativity.

In Hua Xizi’s product lineup, carved lipstick is not a case. Since its establishment, Hua Xizi has launched dozens of makeup products that reproduce traditional oriental crafts. This time, Huaxizi, relying on its unique creativity, launched a series of products with Miao’s intangible culture.

It is understood that the Miao Impression Gaoding series is inspired by the Miao Yin craft of a few famous Miao people. Miao silver ornaments have long been important first ornaments and wedding supplies in Miao areas. For the Miao people, Miao Yin is a "fashion" element preserved in the long history, with unique oriental beauty.

Hua Xizi joins hands with fashion anchor Li Jiaqi to explore Miao Yin culture.

However, the Miao silver jewelry handicraft, which belongs to the intangible culture, is on the verge of disappearing, and its unique oriental charm is gradually forgotten.

Out of the sense of mission for the inheritance of traditional culture and the insistence on "Oriental beauty", Hua Xizi went deep into Miao village to explore the art of Miao silver ornaments, took Miao elements as design inspiration, and combined Miao Yin skills with modern technology to create a series of Miao impression advanced customization products.

In the final series of Miao impression products, this unique oriental beauty also appears with a new look. In the series of Miao impression products, Hua Xizi combined the engraving technology with the oriental micro-carving technology to reproduce the Miao silver-making technology on the products. In addition, Hua Xizi also carved the ancient and mysterious totem "Mother Butterfly" and flowers and plants into the products.

Huaxizi Miao Impression Gaoding Series Gift Box

When consumers use Miao Impression series products, their unique totem labels and cultural connotations will also make consumers look brand-new.

The "Miao Impression" high-definition gift box takes the shape of oriental makeup and blends into the Miao customs. It is inspired by the Miao girl skirt, decorated with Miao Yin pendant, batik and Miao Xiu, and made of high-quality leather. The high-definition version of air honey powder "Miao Impression" adopts a brand-new private model design and takes the shape of lotus leaf condensation to interpret the charm of Miao silver ornaments.

Carving of Honey Powder Cake in Miao Impression Series

However, it is not easy to rejuvenate traditional culture in the field of beauty cosmetics. It is reported that Hua Xizi has experienced many twists and turns in the process of developing Miao impression series products. Its appearance lasted for two years. After countless formula adjustments, and thousands of evaluations such as internal testing, external testing, external testing by experience officials and evaluation by makeup college, the product was finally listed.

At the moment when intangible cultural heritage skills are facing the challenge of inheritance, it is very smart to choose to tap intangible cultural heritage to create products. While spreading the intangible culture, the traditional culture also endows Huaxizi products and brand culture with deeper connotations. Through the combination with traditional culture, Hua Xizi has an unexpected advantage in product creativity. This is undoubtedly attractive to young consumers who pursue individuality.

In the process of endowing tradition with fashion, the brand symbol of Hua Xizi’s "Oriental Aesthetics" is deeply rooted in people’s hearts.

Only by understanding "Oriental Beauty" and polishing products can we make domestic products well.

The combination of traditional cultural elements is not unique to Hua Xizi, but the abuse of traditional cultural elements and lack of awe of traditional culture have made many domestic beauty brands mediocre.

In the current domestic beauty field, the phenomenon of product design homogenization and concept labeling is still common. After the novelty of the concept of domestic products disappears, consumers’ expectations for domestic beauty products are rising day by day. How to make consumers accept domestic beauty products is an unavoidable problem for domestic beauty products. Promoting Oriental Beauty is the responsibility of any domestic brand.

However, this problem is not unsolvable. When interpreting traditional culture, Hua Xizi also focuses on excavating the "oriental beauty" in traditional elements, and integrates the "oriental beauty" into the product design process with unique insights.

Take air honey powder, one of Hua Xizi’s explosive products, as an example. This product follows the peach blossom red skin cream, which was specially developed by Princess Taiping in the Tang Dynasty. While following the ancient method, Huaxizi relies on advanced grinding technology to refine the particles of honey powder to three times that of ordinary cosmetics. This process not only inherits the traditional beauty formula, but also uses advanced production technology to rejuvenate the ancient formula.

Oriental cultural products represented by Miao Impression Haute Couture Series are not Hua Xizi’s first attempt. As an oriental makeup brand born in 2017, Hua Xizi has launched a series of innovative products with the mission of inheriting oriental culture and recreating traditional oriental crafts. These products are on a par with international brands, but also stand out from the crowd with unique cultural concepts.

Having a good idea is enough to create an explosive product, but this is not the whole pursuit of Hua Xizi.

In the increasingly competitive beauty field, the good-looking products cannot support the long-term survival of a brand. On the basis of maintaining creativity, Hua Xizi has also made a lot of efforts in product quality. In the process of product making, Hua Xizi insists on the spirit of craftsman, polishes products over and over again, completes every detail, and even pays ten times and one hundred times of energy to develop a product.

For example, for an oil control effect, the product manager needs to find dozens of different oil control ingredients, and test each different ingredient one by one internally, and finally find the ingredient that takes into account the oil control ability and does not dry, so that the product can achieve high-quality efficacy and comfortable skin feeling.

With a sense of responsibility for the inheritance of traditional culture, a unique understanding of traditional cultural elements and high requirements for product quality, Hua Xizi can stand out among a number of domestic beauty brands. The hot performance of Huaxizi products in domestic and overseas markets is enough to show that Huaxizi has gradually become a beauty brand that cannot be ignored and a representative of domestic beauty.

Brand internal and external repair, Hua Xizi goes abroad.

Over the years, the right to speak in the field of beauty has been in the hands of international brands, but the situation is changing.

With the growth of young people’s voices in the post-90s and post-00s, consumers’ pursuit of aesthetics and culture is gradually diversified, and mainstream western aesthetics is no longer all-inclusive. In the process of continuous restoration of national self-confidence and cultural self-confidence, consumers’ desire for local culture is stronger than before. In this context, domestic brands that can resonate with consumers’ national feelings and maintain a good reputation gradually rise.

Relying on the brand concept of "Oriental make-up, make-up with flowers", Hua Xizi walked out of a unique route belonging to domestic make-up.

Looking at Hua Xizi’s journey to fame, it is not difficult to find that its marketing path is the young female group with personalized pursuit in the Z generation, which is inherited from the ancient method of "keeping beauty with flowers" in China traditional culture, carving the dual charm of fashion attributes, cultural connotation and exquisite products with oriental charm, and realizing the capture of more meta-audiences.

Hua Xizi’s firm commitment to products has also been recognized by young domestic consumers. In the dissemination of products and brands, Hua Xizi also conveyed his own experience and brand persistence to consumers, and explained to consumers what domestic cosmetics should look like with a unique product understanding.

While conquering domestic consumers, Hua Xizi also went abroad. Previously, in 2019, Hua Xizi’s West Lake gift box series products had caused a heated discussion on Twitter in Japan. The packaging and texture of Hua Xizi made international friends feel the charm of domestic beauty cosmetics and the unique connotation of Chinese culture. Some Japanese netizens even said that they would like to go to China once to buy Hua Xizi.

Hua Xi zi Xi Hu yin Ji gift box

Hua Xizi sparked heated discussion on Twitter in Japan.

Hua Xizi’s popularity overseas proves a way for domestic brands to rise-brands with local characteristics and profound cultural connotations can help promote national culture and contribute to cultural self-confidence. The excellent performance of Hua Xizi in the domestic market also proves the correctness of Hua Xizi’s brand line of "giving tradition to fashion".

In the era of content marketing, Hua Xizi explored a new way for domestic beauty cosmetics through careful interpretation of consumer demand, re-innovation of traditional culture and persistence in quality. All these persistence and efforts also reflect the brand vision of Huaxizi brand "promoting the beauty of the East and casting a century-old national makeup".

Special statement: this article is authorized by the cooperative media to reprint the DoNews column, and the copyright of the article belongs to the original author and original source. The article is the author’s personal opinion and does not represent the position of DoNews column. Please contact the original author and original source for authorization. (Please contact idonews@donews.com if you have any questions.)

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Preliminary sea election of eight China brand models

  [car home preliminary sea election] On May 10th, 2017, the State Council approved the first "China Brand Day", and five years passed quickly, but it was a rapid development for China automobile brands. From word-of-mouth, sales volume to users’ cognition and satisfaction, China brand has been growing rapidly in all vehicle types in the past five years. With the arrival of another Chinese Brand Day on May 10th, here we select eight models in the three price ranges of 10-20/20-30/30+ for recommendation, which are also the top-selling products at all levels in the past six months to see if these products are strong enough.

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★ 100,000-200,000 level recommendation

  100,000-200,000 China brand models are numerous, ranging from traditional fuel to new energy, many of which are the range where first-time car buyers set foot. This part of China brand vehicles have the characteristics of high cost performance, complete configuration and novel design. Because there are so many models worth buying, the space recommended here is not enough, so I chose four models with top sales, which have high reputation and recognition.

● Sales King-Great Wall Haval H6

  The name Haval H6 can be said to be an old-timer in the China brand compact SUV market, occupying the top position in the sales list all the year round, and even many consumers think of Haval H6 when they mention this level. Now it has experienced three generations of models, and the latest one on sale is the third generation Haval H6. Based on the brand-new lemon platform, it has higher technical content and more brand branding in design. At the same time, it has also been comprehensively improved in the intelligent interconnection that consumers are paying more and more attention to, and has a balanced product strength.

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  The third-generation Haval H6 has 1.5T and 2.0T power options, and the 2.0T also offers four-wheel drive models. In recent years, Haval has greatly improved the smoothness and transmission efficiency of power output. The 1.5T engine will not feel that the power is weak enough, while the 2.0T engine will have a more obvious experience in speeding up. As a cost-effective product, the third-generation Haval H6 is a player with strong comprehensive strength within 150,000 yuan.


● Rising star-Changan CS55PLUS

  Changan CS55PLUS is not as "long-standing" as Haval H6, but its sales volume and reputation are not lost at all. What is currently on sale is its second-generation model, which is one of the highest in its class in design and is also a strong selling point. Judging from the new models recently released by Changan, the brand’s own brand has won people’s hearts, and both UNI series and CS series are the best players in the same class. CS55PLUS continues this advantage from the outside to the inside, especially the paragraphs in the interior are rich in layers and have a sense of the future.

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  At present, the second-generation CS55PLUS launched a total of three models, the choice is relatively simple, unlike Haval H6, which has 2.0T and four-wheel drive models. For this size, it is no problem for the 1.5T model to meet the daily transportation, and it can be relatively comfortable in the force range, and the performance of this 7-speed wet dual-clutch gearbox is also very stable, and there will be almost no annoying problems when driving daily. CS55PLUS is more suitable for young consumers to buy, with high value and technology, and low fuel consumption, which will not increase the use cost too much.

● Exquisite car-Geely Xingrui

  After the recommendation of two SUVs, if you are not so persistent about models such as space or SUV, Geely’s car must be considered. It is Geely Xingrui. Let’s not say that it is built by the whole system of 2.0T plus CMA architecture. These two points can be won at a price of more than 100,000 yuan, which is really very conscience, which is also the core reason for its high sales. In addition to the two points just mentioned, Xingrui is also exquisite in design, without grandiose decoration or gilded lines, which is very in line with the scene of daily household scooters, and even feels a little leapfrog when put together with Volkswagen and Toyota models of the same level, especially its wheelbase has reached 2800mm, and the whole vehicle is very close to a medium-sized car.

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  Needless to say, the whole 2.0T+7-speed dual-clutch gearbox is an excellent level in its class, whether it is the ride comfort or the feeling of power improvement. German and Japanese players at this price can hardly find 2.0T engines, and 1.5T/1.4T players at Yishui. Based on CMA architecture, Xingrui has created the amulet of "super matrix", and there is no doubt about driving sound insulation and chassis performance. In this price range, Xingrui can be said to have the most comprehensive performance model, which is very worthy of your consideration.


● master of saving money-BYD Qin PLUS DM-i

  Haval H6 is the sales king of China brand compact SUV, and the title of the compact car belongs to Qin PLUS. Under BYD’s latest strategy, Qin PLUS provides plug-in hybrid products and pure electric products. Today, we are going to talk about plug-in hybrid DM-i products, which have both fuel economy and convenience, and are more acceptable to many consumers who do not have fixed parking spaces or charging piles. The lower price and the interior and exterior decoration design in line with China consumers’ aesthetics are its strongest competitiveness, and all the configuration levels are also the first echelon at the same level.

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  Qin PLUS DM-i system consists of 1.5L naturally aspirated engine and motor, and there are two battery versions currently on sale. Choose a 120KM model. If there is a charging pile at home, you can hardly use gasoline for commuting. The 120KM version without charging pile has a fast charging interface, and charging is also very convenient. The intervention of the engine will not be abrupt when the driving part is mixed with oil and electricity, but when the motor works, both the acceleration response speed and the speed-up ability are stronger than those when the motor is pure gasoline. Qin PLUS DM-i is most suitable for pragmatic consumers, and the vehicle is cheap and the use cost is low, which can be described as both.

★ 200-300,000 range

  China brand’s main battlefield is concentrated in the price range of 100,000-200,000, but in the improved range of 200,000-300,000, large-size SUVs and MPVs account for a large proportion, such as Roewe iMAX8, Chuanqi GS8 and BYD Tang. But here I want to recommend two different products in this price range.

● China Steel Gun-Lingke 03+

  Linke 03+ is a test of China brand in the field of partial performance vehicles, which is very successful in terms of sales volume and attention. Nowadays, a customized version of Cyan has been launched, which is said to be a very difficult car to grab. With the background of WTCR racing, it can not only better sell its sports models, but also stimulate the enthusiasm of Chinese people for racing. Linke 03+ Basic Edition has a good playability, and it has a stronger power experience and more fun to drive than ordinary 03. The exterior and interior also create a very sporty atmosphere, and this kind of "original modified car" is also increasingly sought after.

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  The combination of 2.0T engine and Aisin 8-speed automatic transmission can give you a smooth daily travel experience and more radical power feedback when needed. Although the absolute acceleration ability of the Lectra 03+ has not entered a particularly outstanding performance, the overall atmosphere and the sporty adjustment of the chassis will make you like driving more, and keep more sense of the road and make you feel more communication with the car. In addition, with the penetration of WTCR racing culture and the growing number of car owners of Link 03+, the third-party modification market has also introduced more suitable products, so that consumers can experience the fun outside the original car.


● Hard-core retro-tank 300

  With the recommendation of the fun car, the fun SUV is naturally indispensable. Before the tank 300 appeared, similar products were either too expensive or too small, or the design was too old-fashioned. After the hard-core SUV tank 300 with retro style came out, it also became a online celebrity car in one fell swoop, and even a car was hard to find. The square shape has a very hard-core feeling, and the retro details and color matching make it walk between cities without feeling different. In the interior part, it also combines off-road and technology well, and the tough lines are not rough at all, which is also the part that contemporary consumers value very much.

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  The power level of the whole system of 2.0T+8AT allows you to leave the city for the wild without feeling overwhelmed. According to different models, it is equipped with part-time 4wd and timely four-wheel drive, and the non-loaded body is also its hard-core logo. In addition to these mechanical hardware, the tank 300 also supports many scientific and technological auxiliary systems, such as tank turning mode, transparent chassis angle of view, crawling mode and all-terrain control, which can make you more comfortable when you are off-road. With so many labels, Tank 300 naturally becomes a hot commodity.

Level 300,000-400,000

  This price range was definitely dominated by overseas brands five years ago. China brands sold well at this price, and few models can be remembered by most consumers. This price model is also a good reflection of the progress of China brand, especially in the context of the vigorous development of new energy vehicles, the rise of China brand, a new car, has played a key role. The emergence of products such as Ideal, Weilai and Tucki has enabled China consumers to accept new energy products more quickly. With the progress of technology and design concept in traditional automobile enterprises, products such as Hongqi H9 have emerged.

● Daddy’s magic car-Li ONE

  Li ONE has shaken the position of many Japanese and German medium and large SUVs on his own, and has been the top spot of medium and large SUVs for half a year. This achievement should have been unthinkable five years ago. Exquisite and practical design and a thorough understanding of the needs of consumers in China are the keys to its success. Unlike other models, Li ONE has only one configuration, and consumers don’t need to study the configuration table repeatedly. What you get is what you need. At the same time, the reliable quality and preservation rate also make customers trust the brand more and more.

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  Li ONE adopts extended range system, front and rear dual-motor driven vehicles and 1.2T range extender for power production. There is no doubt that the feeling at the driving level is the same as that of a pure electric vehicle, and it has the characteristics of speeding up and driving quietly. With a range extender and a fuel tank, it will not be subject to charging problems, and all kinds of consumer driving needs can be met. The six-seat layout is also very suitable for home use, and there are rich configurations and entertainment systems. It can be said that it is the most popular daddy car on the market at present.


Low momentum like a rainbow-red flag H9

  As a medium-sized and large-sized car with red flag, H9 not only undertakes the sales task, but also carries the memories of many consumers in China. It can be seen on various important occasions, and it can be said that the Red Flag is China people’s own luxury brand. After several generations of product development, we finally handed in a satisfactory answer sheet on the H9 model. The majestic posture and the design with China cultural heritage make it completely competitive with BBA, even surpassing its rivals in attention and momentum, which also makes it favored by many business consumers.

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  Hongqi H9 provides 2.0T and 3.0T power for customers to choose from, and the 2.0T is also equipped with a 48V light mixing system, which has good fuel economy in actual test. The 3.0L supercharged engine can make you more comfortable when driving. Its adjustment highlights a stable word, and the linear power output is also very suitable for its identity. When driving fiercely, I didn’t make an exaggerated posture because of my oversized body, and the whole is very controllable. Generally speaking, Red Flag H9 is a choice for customers with business needs. It also launched a customized version today, which can be more luxurious according to their own needs.

● Summary:

  In a short period of five years, China automobile brands have made many impossible things possible, and achieved many achievements that they dared not expect at that time. In addition to the eight products recommended today, there are a lot of excellent models of China brand waiting for you to choose. Because of the space problem, we can’t recommend them in detail. Many new models are also officially put on sale this year, and we are also looking forward to their sales performance. As a practitioner in the automobile industry, it is what we most want to see that China brand has developed vigorously for five years, and we also hope that China brand will continue to develop in the next 5 /10 years and in the years to come, and create more glories!

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  In the past 20 years, how has China’s automobile industry changed from a faltering start to a soaring, from a single brand to a multi-category matrix? Pay attention to China brand new cars and witness the development of China brand. Please pay attention to the special planning of car home on May 10th, China Brand Day, and help China brand together! (Text/Figure car home Cao Wei)