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The Ministry of Commerce held an online special conference to introduce the implementation opinions of the General Office of the State Council on supporting export products to domestic sales.

The Ministry of Commerce held an online special conference on "Implementation Opinions of the General Office of the State Council on Supporting Export Products to Domestic Sales"

[peak]Good afternoon, journalists and friends. Welcome to the online special news conference of the Ministry of Commerce.

Recently, the General Office of the State Council issued the implementation opinions on supporting the export products to domestic sales. In order to let everyone know the relevant situation better, today we invited Mr. Lin Shaobin, deputy director of the Enterprise Management and Inspection Department of the General Administration of Customs, Ms. He Xiaoqun, second inspector of the Certification and Supervision Department of the General Administration of Market Supervision, Mr. Yang Guoliang, deputy director of the Foreign Trade Department of the Ministry of Commerce, and Ms. Li Danghui, deputy director of the Consumption Promotion Department of the Ministry of Commerce, to introduce the relevant situation. I am the host of today’s conference, deputy director of the General Office of the Ministry of Commerce and spokesman Gao Feng.

Today, Deputy Director Yang Guoliang will first introduce the Implementation Opinions of the General Office of the State Council on Supporting Export Products to Domestic Sales, and then four publishers will be willing to answer questions raised by journalists and friends. Next, please introduce Deputy Director Yang Guoliang.

[Yang Guoliang]Good afternoon, journalists and friends! I am very happy to attend the press conference this afternoon. First of all, on behalf of the Foreign Trade Department of the Ministry of Commerce, I would like to thank the news media for their long-term concern and support for foreign trade.

The CPC Central Committee and the State Council attached great importance to stabilizing foreign trade. General Secretary of the Supreme Leader stressed that it is necessary to stabilize the basic market of foreign trade and foreign investment and ensure the smooth operation of the foreign trade industrial chain and supply chain. On June 9th, the executive meeting in the State Council decided that in order to help foreign trade enterprises with nearly 200 million jobs out of difficulties, while encouraging enterprises to explore the international market, they should also support marketable export products to explore the domestic market. The General Office of the State Council recently issued the "Implementation Opinions on Supporting Export Products to Domestic Sales". Below, I will briefly introduce the background, working principles and main contents of the Implementation Opinions.

I. Background

At present, China’s foreign trade development is facing unprecedented risks and challenges. According to the investigation of the Ministry of Commerce, the epidemic situation abroad has spread, the international demand has shrunk, the orders of foreign trade enterprises have declined, and the enthusiasm of exporting to domestic sales has increased. But at the same time, foreign trade enterprises also face some difficulties in turning to domestic sales, mainly because some products have different standards at home and abroad. For example, the size of clothing exported to Europe and America is different from the domestic standard, and the style and domestic market demand are also different, so it is necessary to make targeted adjustment or transformation when transferring it to domestic market. The export of some export products to domestic market often involves brand and trademark issues and needs to be authorized by the foreign party. Some foreign trade enterprises have been producing according to orders for a long time, lacking domestic marketing experience and specialized teams, and their brand awareness in China is not high. In addition, domestic sales also face the difference of market settlement mode. Domestic sales usually adopt credit sales mode, which takes up more funds and has relatively high risks.

At the same time, we also see that there is great growth potential for exporting products to domestic market. From the perspective of domestic consumption, the national epidemic prevention and control war has achieved great strategic results, and the domestic market demand is accelerating, providing a domestic market for export industries such as electronic appliances, light industry, textiles and clothing, and agricultural products. From the perspective of investment, the promotion of new infrastructure, new urbanization and major projects in various places has brought new opportunities to export industries such as machinery and equipment, electrical and mechanical equipment and precision instruments. From the perspective of consumption upgrading, some foreign trade enterprises are shifting from traditional mass production to personalized customization, which can better meet the needs of domestic consumption upgrading. The rapid development of new consumption modes such as online sales and live broadcast with goods has also opened up sales channels for foreign trade enterprises directly facing consumer groups.

Second, the working principle

In order to do a good job in supporting the export products to domestic sales, the implementation opinions clarified the relevant working principles.

The first is to give play to the guiding role of the government. To support the export products to domestic market, we should help enterprises solve the problems such as market access and channel expansion, get through the "blocking points" encountered in domestic sales, help foreign trade enterprises to bail out and ensure the smooth operation of industrial chain and supply chain.

The second is to play the main role of enterprises. Enterprises are the main body of the market, directly facing the domestic market, participating in market competition, knowing the market demand best and being most sensitive to market changes. Turning to domestic sales will adhere to market-oriented operation, encourage foreign trade enterprises to independently expand sales channels, and drive domestic consumption to upgrade.

The third is to implement local territorial responsibilities. The industrial structure and market subjects of foreign trade vary from place to place, and there are also differences in the problems encountered in transferring to domestic sales. Local governments should adjust measures to local conditions, introduce targeted supporting measures, focus on helping foreign trade enterprises and small and medium-sized micro-foreign trade enterprises in the supply chain of important industrial chains in the region to bail out, and promote the export products to domestic sales.

Third, the main content

The "Implementation Opinions" put forward 10 policy measures from three aspects: first, support export products to enter the domestic market, including speeding up the market access for domestic sales, promoting the development of "same line, same standard and homogeneity" and strengthening intellectual property protection; Second, multi-channel support for domestic sales, including building a platform for domestic sales, giving play to the role of effective investment and accurately matching consumer demand; The third is to increase support, including improving the level of facilitation of domestic sales, providing financing services and support, increasing insurance support and strengthening financial support.

The "Implementation Opinions" fully reflects the great attention and cordial concern of the CPC Central Committee and the State Council for foreign trade enterprises, and also fully demonstrates the determination of all departments to help foreign trade enterprises tide over the difficulties. In the short term, supporting export products to domestic sales is an emergency measure to help foreign trade enterprises solve the problem of domestic sales and promote the basic stability of foreign trade. In the long run, supporting the export products to domestic sales is also a long-term way to promote the effective integration of domestic and foreign trade, make full use of the domestic and international dual cycle, and cultivate new advantages in participating in international cooperation and competition. We will resolutely implement the decision-making arrangements of the CPC Central Committee and the State Council, implement the detailed "Implementation Opinions", ensure the full use of various policies and measures, make every effort to stabilize enterprises and employment, help foreign trade enterprises tide over the difficulties, and stabilize the basic market of foreign trade and foreign investment. thank you

[peak]Thank you, Deputy Director Yang Guoliang, for your introduction. Let’s enter the question-and-answer session, and please ask your reporters to ask questions around the theme of today’s press conference. Please ask questions below.

[China News Agency reporter]Many foreign trade enterprises have encountered difficulties in the process of exporting products to domestic market, such as poor domestic distribution channels and inconsistent quality standards at home and abroad. Excuse me, what support measures are put forward in the Implementation Opinions?

[Yang Guoliang]The "Implementation Opinions" adhere to the problem orientation and focus on the outstanding difficulties reflected by enterprises, and put forward 10 policy measures from three aspects:

Three measures are put forward to support export products to enter the domestic market. First, speed up the market access for domestic sales, simplify the certification procedures for domestic products and simplify the tax procedures for enterprises. The second is to promote the development of "same line, same standard and homogeneity". Support enterprises to produce products that can be exported and sold domestically according to the same standards and quality on the same production line, and expand the application scope of "three products" to the fields of general consumer goods and industrial products. The third is to strengthen the protection of intellectual property rights. Support foreign trade enterprises to do a good job in intellectual property authorization, patent application, trademark registration and copyright registration. The above measures are conducive to solving the problem of inconsistent standards of domestic and foreign products, helping qualified products whose exports are blocked to enter the domestic market quickly, and also protecting domestic consumers’ right to know. At the same time, we will promote the expansion of the scope of the "three-in-one" products and help foreign trade enterprises solve the problem of convergence of standards for domestic sales in a larger scope. In the long run, this will also help to promote the unification of domestic and foreign product standards and better meet the demand for consumption upgrading in the domestic market.

In terms of multi-channel support for domestic sales. Three measures are put forward. The first is to build a platform for domestic sales. Encourage foreign trade enterprises to connect with e-commerce platforms, guide major pedestrian streets to organize special activities, and organize large commercial enterprises to carry out direct purchase orders. The second is to play an effective investment-driven role. Focus on the needs of new infrastructure, new urbanization and major engineering construction, organize the docking of a number of qualified export products for domestic sales, and guide foreign trade enterprises to participate in the construction of major projects in industry and communications. The third is to accurately meet consumer demand. Guide foreign trade enterprises to develop marketable products, create their own brands, make full use of new formats and new models, and promote the integration of online and offline development. The above measures are mainly to give full play to the advantages of e-commerce platforms, pedestrian streets, large commercial enterprises and well-known exhibitions to promote the docking of production and marketing. At the same time, support foreign trade enterprises to seize the new opportunities brought by the construction of new and old infrastructure, the upgrading of manufacturing industry and the development of emerging industries, and promote the export of industrial products to domestic sales; Support foreign trade enterprises to sell domestic products through foreign trade quality products to meet and promote domestic consumption upgrading.

In strengthening the support of credit insurance and funds, four measures are put forward. The first is to improve the level of facilitation of domestic sales. Processing trade enterprises that meet the requirements for centralized domestic tax collection procedures may declare within 15 days after the end of the quarter at the latest. The second is to provide financing services and support. Encourage all kinds of financial institutions to strengthen supply chain financial services, increase credit support, and rely on large-scale e-commerce platforms to strengthen direct lending business to small and medium-sized micro-foreign trade enterprises. The third is to increase insurance support. Support insurance companies to provide diversified insurance value-added services. The fourth is to strengthen financial support. Make full use of special funds for foreign trade and economic development. The above measures are mainly to further provide convenience and support for enterprises and reduce the cost of domestic sales. In view of the problems faced by enterprises transferring to domestic market, such as long account period, high capital occupation and high settlement risk, we provide financing services and credit support for enterprises, and do a good job in public services such as business training, publicity and promotion, and information services related to transferring to domestic market. thank you

[Phoenix TV reporter]What is the current domestic market operation? Under the background of current epidemic prevention and control, will exporting to domestic market increase the competitive pressure in the domestic market?

Li DanghuiWith the major strategic achievements in the prevention and control of COVID-19 epidemic in China, a series of policies and measures such as helping enterprises to bail out, stabilizing jobs and promoting consumption have been gradually effective. The resumption of business and markets in various places has been accelerated, the living order has been gradually restored, and the domestic consumer market has been gradually improved. From January to May, the total retail sales of social consumer goods nationwide reached 1.387 billion yuan, down 13.5% year-on-year, and the decline was 5.5% narrower than that in the first quarter. It decreased by 2.8% in May, and the cumulative decline for three consecutive months narrowed by 17.7 percentage points. Zhejiang, Fujian, Hainan, Henan, Shanghai and other places have realized the transition from falling to rising. Commodity consumption has steadily picked up. The sales scale in May is close to that of the same period last year. Service consumption gradually recovered. In May, catering revenue decreased by 18.9% year-on-year, and the cumulative decline for two consecutive months narrowed by 27.9 percentage points. The proportion of online consumption has increased. From January to May, the online retail sales of physical goods increased by 11.5%; It accounted for 24.3% of the total amount of the society, up 5.4 percentage points year-on-year. The market supply of daily necessities is generally sufficient. Recently, the continuous heavy rainfall in many places in the south has had a certain impact on local vegetable production, storage and transportation. The prices of individual leafy vegetables have increased, but the supply channels are basically stable, the market replenishment is smooth, and the supply is generally guaranteed.

Regarding the second question you mentioned, I introduced earlier that since the beginning of this year, China’s consumer market has overcome the impact of the epidemic, achieved a monthly recovery, the consumption of basic living goods has continued to grow, upgraded goods have been more active, and the retail of housing and transportation goods has been improved. This also shows that under the normalization of epidemic prevention and control, the demand and pursuit of a better life by ordinary people are still growing, which also reflects the great potential and resilience of China’s consumer market. On the other hand, the transfer of high-quality export products to domestic market is not just an alternative relationship for the domestic market. Like international trade, there is both trade transfer and trade creation. More high-quality export products will further enrich the domestic market supply, increase consumers’ choices, accurately meet demand, and promote consumption upgrading; At the same time, the common international rules formed in the international market for a long time will also help to improve and enhance the domestic business environment, help to smooth the circulation of the "artery", stimulate market vitality and effective demand, help us to fully release the advantages of super-large market scale and domestic demand potential, and finally promote the formation of a domestic big cycle and promote the mutual promotion of domestic and international double cycles.

[Economic Daily reporter]Excuse me, General Administration of Market Supervision, what is a product with the same line and standard? How will the General Administration of Market Supervision promote the development of "Three Tong" in the next step?

[He Xiaoqun]"Homogeneous products with the same line and standard" refers to products that can be exported and sold domestically on the same production line according to the same standards and quality requirements.

Since 2016, the former General Administration of Quality Supervision, Inspection and Quarantine (AQSIQ) has implemented the "three links" for the domestic and foreign sales of exported food and agricultural products, with the former CNCA as the specific lead department. The former General Administration of Quality Supervision, Inspection and Quarantine (AQSIQ) and the former CNCA, on the basis of combining the management responsibilities of administrative examination and approval of export food production enterprises, organized the former inspection and quarantine bureaus directly under the Central Government to promote export enterprises to participate in the "Three Links" based on the specific management functions and means of filing export food enterprises.

In order to implement Document No.16 [2020] issued by the State Council, the General Administration of Market Supervision will base itself on its existing responsibilities, adhere to the following principles, and do relevant work with relevant departments. First, give full play to the main responsibility of enterprises, further clarify the positioning and responsibilities of market players, and export enterprises earnestly implement the main responsibility of quality and safety, benchmark international advanced standards, establish and implement product quality and safety control systems, and continuously meet the requirements of relevant technical regulations and standards of China and export destination countries (regions). The second is to highlight the government’s guidance and supervision functions, guide and guide the expansion of the scope of application of "three products" to the fields of general consumer goods and industrial products, and at the same time do a good job in the quality and safety supervision of "three products"; The third is to give play to the role of industry organization and service, do a good job in standard setting, information service, publicity and promotion, industry self-discipline, establish an information service platform, support export products to domestic sales, and help foreign trade enterprises tide over the difficulties. thank you

[Economic Information Daily reporter]I would like to ask the General Administration of Customs, the "Implementation Opinions" mentioned that the processing trade enterprises that meet the requirements for domestic sales tax procedures will be adjusted from monthly declaration to quarterly declaration. What is the original intention of this policy? What convenience does policy adjustment bring to enterprises?

[Lin Shaobin]For a long time, the processing trade has been dominated by "two ends outside", and the proportion of domestic sales is relatively small. In recent years, with the continuous promotion of the transformation and upgrading of processing trade, processing trade has changed from a simple "two ends outside" to "two resources and two markets", and the demand for domestic sales of enterprises has become stronger. In order to meet the needs of enterprises, the General Administration of Customs, together with the Ministry of Commerce and other departments, has done a lot of work to promote the convenience of domestic sales of processing trade enterprises. For example, it has cooperated with the Ministry of Commerce to cancel the approval procedures for domestic sales of processing trade, and adopted a monthly centralized taxation method for domestic sales of qualified processing trade enterprises, which has achieved good results. In 2019, the domestic sales value of processing trade in China was about 338.3 billion yuan, up 8.4% year-on-year.

Since the beginning of this year, due to the impact of the COVID-19 epidemic, processing trade enterprises have reduced their orders and faced severe challenges. In order to do a good job of "six stability" and implement the task of "six guarantees", the General Administration of Customs and the Ministry of Commerce have studied further relaxing the restrictions on domestic sales of processing trade enterprises. In the Implementation Opinions, it is proposed to further relax the tax time limit for domestic sales, from monthly declaration to quarterly declaration at the longest, and eligible enterprises are allowed to declare within 15 days after the end of each quarter. It greatly reduces the number of domestic sales procedures for Canadian trade enterprises, which will inevitably save the cost of domestic sales for enterprises. At the same time, this policy will also greatly improve the overall efficiency of domestic sales for enterprises, and will play a very positive role in opening up domestic market sales for enterprises, overcoming the difficulties caused by the negative impact of the epidemic and continuing to develop healthily.

In the next step, our department will soon announce the specific procedures for centralized taxation of domestic sales in this processing trade (including processing trade enterprises in special customs supervision areas), clarify the specific customs supervision requirements, and let the vast number of processing trade enterprises enjoy tangible policy dividends. thank you

[cctv-4 reporter]What measures will the Ministry of Commerce take to support and guide foreign trade enterprises to explore the domestic market and promote the upgrading of domestic consumption?

Li DanghuiSince the outbreak, the Ministry of Commerce has guided local governments to actively carry out the work of transferring export products to domestic sales. First, carry out research to find out the real difficulties of domestic sales of foreign trade products. As you can see, the third part of the "Implementation Opinions" should be said to comply with the requirements of enterprises and refine and summarize the effective experiences and practices in various places in the early stage. The second is to organize the docking of domestic and foreign trade enterprises to help foreign trade enterprises smooth online and offline sales channels and hedge the impact of the decline in external demand. During the previous "Double-product Shopping Festival", the 618 Online Shopping Festival and the Shanghai May 5 th Shopping Festival, major e-commerce platforms set up export product areas and specials to recommend products such as clothing, silk, toys, luggage and porcelain, and some also provided a light-entry shop-free business plan to help enterprises digitally transform. The third is to encourage all localities to further expand the scope of implementation of "the same line, the same standard and the same quality" for domestic export products, and break through the standard barriers for domestic sales of export products. Some localities have introduced promotion policies in combination with local conditions. For example, Shanghai proposed to encourage e-commerce platforms to provide preferential policies such as zero commission, traffic support, and margin reduction and exemption, and held 11 measures including offline sale and exhibition activities. As a major export province, Guangdong Province has actively formulated policies to support domestic sales, built a platform for domestic sales display and communication and consumption promotion, intensified e-commerce marketing, expanded online channels, reduced interest and reduced the cost of domestic sales for enterprises. Guangzhou has established a domestic service network by implementing the service of "one enterprise, one policy" and "one thing, one discussion" for the top 50 processing trade.

In the next step, the Ministry of Commerce will implement the requirements of the Implementation Opinions, guide all localities to refine supporting measures and plans according to local conditions, increase publicity, and urge the implementation of various policies and measures. In addition, the Ministry of Commerce has made arrangements to hold nationwide consumption promotion activities in the second half of this year, taking advantage of the advantages of pedestrian streets and key business districts in brand agglomeration, channel integration and market popularity to broaden the domestic sales channels of marketable export products. Guide and support local governments to build consumption promotion platforms, help foreign trade enterprises to further connect domestic large-scale commercial circulation enterprises and e-commerce platform enterprises, and promote the connection between supply and demand. At the same time, support local governments to include products exported to domestic market in various consumption promotion activities, encourage enterprises to develop marketable domestic products, create their own brands, cultivate and develop new consumption hotspots, and further promote the upgrading and expansion of the domestic consumer market. thank you

[shanghai securities news reporter]I would like to ask the General Administration of Market Supervision, is it necessary to apply for compulsory certification for products exported to domestic market? International certification has been obtained, such as CB test certificate and report, or access certification of other countries. What are the simplification measures when handling compulsory certification in our country?

[He Xiaoqun]Compulsory product certification system is a conformity assessment system with the nature of market access established in accordance with relevant laws and regulations of our country. Its purpose is to safeguard national security, protect human health or safety and protect the environment. Compulsory product certification is usually called CCC certification. At present, CCC certified product catalogue includes 103 products in 17 categories, such as household electronic and electrical products, automobiles and toys, which are all directly related to consumers’ personal safety. The products listed in the catalogue must be evaluated to meet the requirements of relevant safety standards and marked with CCC mark before they can leave the factory, sell, import or be used in other business activities.

Since the 18th National Congress of the Communist Party of China, taking "streamline administration, delegate power, strengthen regulation and improve services" as the main line of reform, CCC certification has taken a number of reform measures based on the construction of institutional mechanisms such as dynamic catalogue adjustment, market opening, trade facilitation, friendly implementation and reducing institutional transaction costs. Specifically, it includes promoting "directory slimming", introducing self-declaration evaluation methods, and optimizing certification implementation procedures. Not only greatly reduced the number of certification certificates, reduced certification costs, but also focused on guiding enterprises to strengthen the main responsibility of product quality.

In order to help foreign trade enterprises tide over the difficulties and support export products to domestic sales, we will urge and guide CCC designated certification bodies to provide CCC certification-related training for domestic enterprises that produce products in CCC certification catalogue, and help enterprises accurately grasp CCC certification policies and requirements; Further optimize the certification process, arrange special personnel to follow the certification process, and ensure the seamless connection between the procedures; For products that have obtained international or foreign certification, under the premise of meeting CCC certification requirements, actively adopt the existing testing and certification results to avoid repeated evaluation and shorten the certification processing time.

Take electronic products with CB certificates and reports as an example to make a preliminary estimate. Through the above-mentioned assistance measures, CCC certification can be completed within one to two weeks on the basis that enterprises fully understand CCC certification requirements and accreditation procedures, and actively cooperate with certification institutions and provide relevant certification materials. thank you

[peak]Because of the time, we will respond to the last question.

[Xinhua News Agency reporter]What will be the next step to promote the implementation of the Opinions and help foreign trade enterprises to bail out?

[Yang Guoliang]Supporting the export products to domestic market is an important measure for the CPC Central Committee and the State Council to support foreign trade enterprises to bail out. The Ministry of Commerce attaches great importance to it, and will, in accordance with the decision-making arrangements of the CPC Central Committee and the State Council, encourage enterprises to expand the international market, and at the same time, work with local governments and departments to actively do the following work.

First, step up the implementation of the Implementation Opinions. When the document was published, the division of tasks of various departments was clearly put forward. The Ministry of Commerce will work with relevant departments to formulate specific work plans and organize their implementation, and various localities will also introduce targeted supporting measures to create a good policy environment for exporting products to domestic sales.

The second is to organize special activities to transfer export products to domestic sales. The Ministry of Commerce will combine its own work functions, integrate domestic and foreign trade resources, accurately meet domestic consumer demand, and organize special events; Relying on all kinds of online shopping festivals, we will set up special zones for foreign trade products and carry out online sales activities. We will also make full use of platforms such as Canton Fair and China Processing Trade Products Expo to help foreign trade enterprises expand domestic sales channels.

The third is to guide local governments to do a good job in transferring domestic sales. Since the outbreak of the epidemic, all localities have helped foreign trade enterprises to switch to domestic sales according to local conditions, and achieved positive results and formed good experiences and practices. The Ministry of Commerce will strengthen business exchanges and training, and actively sum up and promote good experiences and practices. At the same time, we will continue to strengthen policy guidance, give full play to local enthusiasm and creativity, and help foreign trade enterprises explore the domestic market. thank you

[peak]This concludes today’s press conference. For other issues that media friends are concerned about, we will respond positively through appropriate means after the meeting. Thank you, four publishers, and thank you, journalists and friends, thank you!

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The large-scale 4K documentary "Aerial Photography China Macau" was launched in Macau.

  On the afternoon of December 26th, the launching ceremony of the large-scale 4K documentary "Aerial Photography of China and Macau" by the Central Radio and Television General Station was held at the government headquarters of the Macao Special Administrative Region. Ho Iat Seng, Chief Executive of the Macao Special Administrative Region, Shen Haixiong, Vice Minister Publicity Department of the Communist Party of China, Director and Editor-in-Chief of the Central Radio and Television General Station, attended the event and delivered speeches. Together with Zhang Rongshun, Deputy Director of the Liaison Office of the Central People’s Government in Macao, they launched the launching ceremony of Aerial Photography of China Macao. Yan Zhichan, deputy director of the Liaison Office of the Central People’s Government in Macao, and heads of relevant departments of the General Desk and the Macao Special Administrative Region Government attended the event.

  △ Ho Iat Seng, Shen Haixiong and Zhang Rongshun jointly launched the launching ceremony of "Aerial Photography of China Macau"

  Shen Haixiong said in his speech that the documentary "Aerial Photography of China" shows the great rivers and mountains of the motherland, conveys Chinese civilization, eulogizes the people’s struggle, reflects the development of the times and presents a vivid, three-dimensional and comprehensive China to the world through three themes: beautiful China, ecological China and civilized China. Now that this documentary has come to Macao, it will record the beauty and prosperity of Macao and dedicate it to the world. It is believed that the shooting of "Aerial Photography of China Macao" will spread the story of Macao in the new era more widely and further.

  △ Speech by Vice Minister Publicity Department of the Communist Party of China, Director and Editor-in-Chief of Central Radio and Television General Station Shen Haixiong

  In his speech, Ho Iat Seng said that Macao has inherited the historical heritage and urban characteristics of more than 400 years of blending and coexistence of eastern and western cultures, and it is unique in the region. It is hoped that through Aerial Photography of China and Macao, more people will understand the high openness and inclusiveness of Macao society and realize the strong vitality of "one country, two systems" demonstrated by the common development of Macao and the country.

  △ Speech by Ho Iat Seng, Chief Executive of Macao Special Administrative Region

  Aerial photography of China and Macau is an important chapter in the fourth season of the large-scale 4K aerial documentary Aerial photography of China. The launching ceremony marks the official start of the new season filming of this classic documentary. In the first three seasons of Aerial Photography of China, 51 helicopters and 265 unmanned aerial vehicles were used, with a total range of over 600,000 kilometers. The program is deeply loved by young people. The average score of bilibili is 9.6, and the highest score of Douban is 9.5, which has aroused widespread concern and high praise from all walks of life in the country. At the launching ceremony, the highlights of the Macau concept film also revealed the precise control and brand-new upgrade of the content, technology and communication channels of Aerial Photography China in the new season. The new season "Aerial Photography of China" will present a beautiful audio-visual feast for audiences at home and abroad.

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The interim measures for seven-day unreasonable return of online shopping will be implemented on March 15th this year.

  Beijing, January 11 (Xinhua) According to the website of the State Administration for Industry and Commerce, on the 6 th, the State Administration for Industry and Commerce issued the "Interim Measures for the seven-day unreasonable return of goods purchased online". The "Measures" clarified the scope of goods that are not applicable to return, the standards of commodity integrity and related return procedures, and made clear punishment rules for online commodity sellers who violated the provisions of these Measures. The measures shall come into force on March 15, 2017.

  The Measures clarify that the seven-day unreasonable return rule does not apply to goods ordered by consumers, fresh and perishable goods, audio-visual products downloaded online or unpacked by consumers, digital goods such as computer software, and delivered newspapers and periodicals.

  The "Measures" stipulate that the seven-day unreasonable return rule may not be applied to the following commodities confirmed by consumers at the time of purchase: first, commodities that are easy to affect personal safety or life and health after unpacking, or commodities that are easy to lead to changes in commodity quality after unpacking; Second, once activated or tried, the value of the goods is derogatory; Third, the goods that are close to the shelf life and defective goods that have been clearly stated at the time of sale.

  The "Measures" propose that the goods returned by consumers should be in good condition. A commodity can maintain its original quality and function, and if the commodity itself, accessories and trademarks are complete, it is regarded as being in good condition. Consumers open the packaging of goods based on inspection needs, or make reasonable debugging to confirm the quality and function of goods, which does not affect the integrity of goods.

  The "Measures" clarify that the use of goods beyond the needs of inspection and confirmation of the quality and function of goods, resulting in a large depreciation of the value of goods, is regarded as the goods are not in good condition.

  Specific criteria include: first, food (including health food), cosmetics, medical devices, family planning supplies: the necessary disposable sealed packaging was damaged; Second, electronic and electrical appliances: unauthorized maintenance and modification, destruction and alteration of compulsory product certification marks, indicating labels, machine serial numbers, etc., with traces of appearance use that are difficult to restore to the original state, or traces of data use such as activation, authorization information and unreasonable personal use data retention; Third, clothing, shoes, hats, bags, toys, home textiles, and household categories: trademark logos were picked, logos were cut, and goods were polluted and damaged.

  Regarding the return procedure, the Measures propose that consumers who choose to return goods without reason should send a return notice to online commodity sellers within seven days from the date of receiving the goods. The seven-day period starts from the day after the consumer signs for the goods.

  After receiving the return notice, the online commodity seller shall provide consumers with real and accurate return address, return contact person, return contact telephone number and other effective contact information in time. Consumers should return the goods in time after obtaining the above information, and keep the return certificate.

  When returning goods, consumers should return the goods themselves, accessories and gifts together. Gifts include gifts in kind, points, vouchers, coupons and other forms. If the gifts can’t be returned together, the operator can ask the consumer to pay the gift price according to the pre-marked gift price.

  If the goods returned by consumers are in good condition, the seller of online goods shall return the paid price to consumers within seven days from the date of receiving the returned goods. The refund method is compared with the payment method of the purchased goods. Unless otherwise agreed between the operator and the consumer, such agreement shall prevail.

  Where the price is paid in various ways when purchasing goods, it shall generally be refunded in corresponding ways according to the actual payment price of various payment methods. Except with the explicit consent of consumers, online commodity sellers should not specify other refund methods by themselves.

  If the consumer pays the price in the form of points, vouchers, coupons, etc., the online commodity seller shall return the goods to the consumer in the corresponding form after the consumer returns the goods. If there is an agreement on the use and return of points, vouchers and coupons, such agreement can be followed.

  If consumers use credit card to pay for goods and pay the handling fee, the online goods seller may not refund the handling fee. If consumers use credit card payment when purchasing goods and are exempted from handling fees by online commodity sellers, online commodity sellers can deduct handling fees when refunding.

  The return price shall be subject to the price actually paid by the consumer. If part of the goods in the package or full discount activities are returned, resulting in the inability to enjoy the discount, the settlement will be made according to the price of each commodity at the time of purchase, and the refund will be more and the subsidy will be less.

  The freight generated by the return of goods shall be borne by consumers according to law. Unless otherwise agreed between the operator and the consumer, such agreement shall prevail. If consumers participate in free shipping activities that meet certain conditions, but can’t meet the requirements of free shipping activities after returning goods, online commodity sellers can deduct the freight when refunding.

  Online commodity sellers can agree with consumers on the way to return goods, but they should not limit the way to return goods. Online commodity sellers can pick up the goods at home for free, or they can pick up the goods at home with the consent of consumers.

  The "Measures" propose that online trading platform providers should establish a self-discipline system for consumer dispute settlement and consumer rights protection. When consumers buy goods on the online trading platform, and there is a consumption dispute or their legitimate rights and interests are damaged due to the return of goods, the online trading platform provider shall mediate; Where consumers protect their rights through other channels, the providers of online trading platforms shall provide consumers with the real names, addresses and effective contact information of online commodity sellers on their platforms, and actively assist consumers in safeguarding their legitimate rights and interests.

  The "Measures" also stipulate that online commodity sellers should establish a perfect seven-day inspection and handling procedure for goods returned without reason. Goods that can be completely returned to the initial sales state for seven days without reason can be sold again as brand-new goods; If the goods cannot be completely restored to the initial sales state for seven days without reason and are sold again, the actual situation of the goods shall be clearly marked in a significant way.

  The "Measures" clarify that online commodity sellers will be punished in accordance with the relevant provisions of the Consumer Protection Law in any of the following circumstances:

  First, refusing to return the goods without the confirmation of the consumers at the time of purchase, or refusing to return the goods on the grounds that the goods are not suitable for seven days without reason, or refusing to return the goods on the grounds that the consumers have unpacked and inspected them, which affects the integrity of the goods;

  Second, the consumer fails to go through the return formalities for more than fifteen days from the date of receiving the consumer’s return request, or fails to provide the consumer with real and accurate return address, return contact person and other effective contact information, which makes the consumer unable to go through the return formalities;

  Third, the paid commodity price has not been returned to the consumer for more than fifteen days from the date of receiving the returned commodity.

  The "Measures" propose that if an online trading platform provider violates the provisions of these Measures, it fails to clearly indicate the seven-day unreasonable return rule and supporting relevant systems in a prominent position on its platform, or fails to technically ensure that consumers can read and save it conveniently and completely, it shall be given a warning and ordered to make corrections; Those who refuse to make corrections shall be fined between 10,000 yuan and 30,000 yuan.

  Online commodity sellers who, in violation of the provisions of these measures, sell goods that cannot be completely restored to the initial state for no reason, and fail to clearly mark the actual situation of the goods in a significant way, violate other laws and administrative regulations, shall be punished in accordance with the provisions of relevant laws and administrative regulations; If there are no provisions in laws and administrative regulations, it shall be given a warning, ordered to make corrections, and imposed a fine of not less than 10,000 yuan but not more than 30,000 yuan.

  If the provider of online trading platform refuses to assist the administrative department for industry and commerce to take measures and carry out investigations on suspected illegal acts, it shall be given a warning and ordered to make corrections; Refuses to correct, a fine of thirty thousand yuan.

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The highest sales volume must be the strongest? Cross-review of mainstream joint venture B-class cars

Elk test: Camry > Accord >Regal >Artz >Magotan

After the test is completed, we think that ranking only according to the passing speed can’t really reflect the dynamic feeling when actually saving the car, so our final ranking isAccording to the test speed, control difficulty and performance stability of the elk, the performance of the five cars is ranked (from good to bad), in turn: Camry, Accord, Regal, Artz and Magotan. (gif only demonstrates the effect, not the final grade)

Toyota Camry

The name Toyota is really easy to use. Such a huge company, after Akio Toyoda took office, "changed lanes urgently", trying to pull the car out of the inertia of mediocrity and moderation and become dynamic and interesting.

The highest sales volume must be the strongest? Cross-review of mainstream joint venture B-class cars

The new generation of Toyota, whether it is a car or an SUV, whether it is an entry-level or a more luxurious existence, emphasizes the low center of gravity design. The low center of gravity not only brings a short and ugly appearance, but also evokes Toyota’s long-lost sports tonality. With regard to Camry’s elk test, we analyze them one by one: First of all, when entering the driver’s seat, the subjective feeling seems to be that the sitting position is not as low as blowing, which is the visual deception brought by the low window line design. Turning a word, even if Camry has a good vision, it still can’t stand the pressure of the wide front on the driver in the test. If you want to make full use of the width between piles and cylinders, you really need to adapt to it for a while. Secondly, Camry’s steering, from the left to the right, is more than two and a half laps, and the steering wheel rotation range is the largest among the five cars when changing lanes, which are all unfavorable factors for Camry in the test.

Ok, let’s talk about why Camry can win the first place: the strength of low center of gravity, which is really realized in the continuous line change. With the short and tough suspension and four shifts of center of gravity, it did not leave much memory in the driver’s mind. This leads to the conclusion that the process is fast and the process is natural. In addition, the tires of the Camry were analyzed during the noise test. T005A, a calm person, knows from the size of the tire block that this is a sports tire under the guise of comfort. With the advantages of chassis and tires, Camry can make excellent achievements easily and stably, with the fastest speed of 69.9km/h (my colleague said that I didn’t use up the distance between piles when I entered the pile, but this car is really difficult to judge the width).

PS: Camry’s ESP calibration is very conservative. When approaching or reaching the tire limit, ESP leaves little room for the driver to operate, and directly adjusts the body dynamics to understeer.

Honda Accord

Unlike the old models, the 10th generation Accord decisively endowed itself with a sharp driving style and began to become moderate. The change of personality is a stress reaction made under the pressure of the times. As a car review, it is impossible to judge whether this phenomenon is good or bad, but before the elk test, the expectations of the tenth generation Accord were lowered.

The highest sales volume must be the strongest? Cross-review of mainstream joint venture B-class cars

Although the new Accord is pre-conceived, the Elk is the first to test, and the Accord is still trying to save its image, eager to expose the remaining sharpness in its bones. The steering of the new car is only a little more than two laps from the far left to the far right. Even if the tenth generation models inherit the turning radius of the old 5-meter wheelbase, with the faster steering ratio, the overall level is still there. According to the reaction from the first direction, the Accord is very neat, or it can be said that it is the most neat of the five cars. It’s just the lack of heavy and rapid centering feel similar to hydraulic steering on the 9th generation models. When changing lines continuously, I lack absolute control over the direction of the front of the car.

Second, the Accord suspension has softened and turned into a car with higher driving quality. At this stage, many Honda cars have experienced similar changes when they are replaced. Both Accord and Civic use short suspension stroke to cope with this change. In the continuous line change of elk test, short-stroke suspension can quickly complete contraction and rebound, thus providing a stable lateral posture for the car body. The adjustment and calibration of the whole chassis and ESP give the driver full autonomy, and even in the second direction, he can feel the slight shaking of the rear of the car to assist in cornering.

Third, the top model of the 1.5T Accord uses Michelin 3ST tires. This brand is really famous for its fuel economy and silence. In the extreme case that the tire temperature is high enough, the character of this tire can suddenly be biased towards semi-hot tire melting. In our tests over and over again, the Accord’s ultimate performance showed a strong positive correlation with the tire temperature, from the initial 65km/h to 68.8km/h, and finally a 72 km/h was obtained (the 72 km/h performance was quite exciting on the ground that was dry after the rain).

Buick Regal

1.5T Regal, I don’t like it very much, because the new generation models, especially the 1.5T version, feel a little Mercedes-Benz when driving. This is not a compliment, mainly two different brands, which are common on the issue of loose frames. The tightness and sportiness of the old models disappeared in the new car; Instead, it is a long suspension stroke and a comfortable style. If we only combine the impression of ordinary road test drive, we will not give high expectations to Regal’s elk test results.

The highest sales volume must be the strongest? Cross-review of mainstream joint venture B-class cars

Ok, here’s another reversal. Who would have thought that Regal was the widest of the five cars tested by comparison? You won’t feel that way when you look and drive. Walking between piles and buckets, I even think that the size of Regal should be smaller among several cars. Relaxation or stress-free is the first feeling Regal gives drivers in the elk test.

Secondly, the Buick brand has been greatly lightened recently. The curb weight of the 1.5T Regal is only 1430kg, which is a figure that has an advantage of about 100kg over competing products. Dynamic adjustment, Newton’s first law is the natural enemy of all engineers, and lightness is an effective means to solve this contradiction. Therefore, even though the support of the Regal chassis is soft, the posture of the car body is light and clear during the change of center of gravity, and the driver can feel where the car is near the limit.

Third, Regal’s steering feel is the best among several cars. The feedback is very similar to hydraulic power steering, and the steering wheel twists with a sense of weight and accuracy. Regal ran 67.8km/h in the elk test. If the media borrowed from the 4S shop tested the car and the tires were not so hard, this figure could go up. What needs to be praised by name is that Regal is the clearest and easy to control among the five cars.

Mazda artz

Well, at last, we have arrived at the highly anticipated Artz. The purpose of pulling Artz in this review-you guessed it right-is entirely to rub its heat.

The highest sales volume must be the strongest? Cross-review of mainstream joint venture B-class cars

Let’s get down to business and talk about Artz’s driving experience in the elk test. This is a car with rich body dynamics, especially the second steering, and the rear of the car is very actively thrown forward. This kind of feeling that people and cars tease each other is very interesting. The second is steering. If you just drive normally, you can’t perceive Mazda’s adjustment skill in this single item. The big empty position in the middle seems to be no different from the grocery cart, but when you push Artz to the limit, the feeling of lightness and accuracy is coming to the fore. Finally, regarding the suspension, touching my conscience, Artz’s chassis is also comfortable, even with a 19-inch tire, it doesn’t feel bumpy. As far as suspension travel is concerned, Artz is not shorter than Regal. However, Japanese BMW has adjusted its sense of movement on a not-so-solid foundation. This BMW is not called for nothing.

In the elk test, Artz ran to 68.1 km/h. Not too high, even if you change a set of tires with better grip, it won’t go any faster. Because the development of this car-whether ESP calibration or suspension adjustment-is fun first, and the test results are second.

Volkswagen Magotan

On the first night of the elk test, I sat down with my friends for dinner and chatting, saying that maybe Magotan could get a good result, after all, it was a German car.

The highest sales volume must be the strongest? Cross-review of mainstream joint venture B-class cars

As soon as I got started the next day, I expressed deep doubts about this conjecture. Sitting in the driver’s seat of Magotan, the square front gives you a good view, but driving this car for elk test is always like sitting on the head of an iron box, which makes the body very cumbersome when Magotan is doing intense movements.

The second point is the fuzzy steering. Although it doesn’t have as many laps as Camry, it has no sense of direction and feedback. The third point is that there is no elastic suspension. When you drive a Magotan on a normal road, you will feel that its chassis is hard and tough. When you arrive at the venue, you will feel a 180-degree reversal subjectively, and you can’t correctly perceive how much its suspension stroke has been compressed, how much margin it has left, and where it has rebounded. Driving Magotan to do elk test, to sum up, who am I, where am I, and what am I doing driving? There must be no way to achieve good results in a state of arrogance. Magotan only made a speed of 60.1 km/h. After trying several times and getting familiar with Magotan’s anodyne personality, I made a best score of 63.5 km/h.

PS: Magotan’s ESP calibration is the most active among the five cars. In the first direction, ESP will give a relatively strong brake, one is to reduce the speed, and the other is to shift the center of gravity, reduce the load at the rear and enhance the follow-up of the rear. This calibration method is very common in Volkswagen cars, and the main purpose is "safety", which will not let you cross the line.

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The fifth batch of national intangible cultural heritage representative projects list was announced.

Recently, the State Council announced the fifth batch of national intangible cultural heritage representative projects. On the 10th, the State Council conducted a policy interpretation on this.

A total of 325 projects were announced in the State Council this time, involving 465 declared regions or units. Among them, there are 185 items in the fifth batch of national intangible cultural heritage representative projects, which expand 140 items in the first four batches of national intangible cultural heritage representative projects.

Wang Xiaofeng, a member of the Party Committee of the Ministry of Culture and Tourism, said that the selection and evaluation of the fifth batch of national intangible cultural heritage projects focused on the intangible cultural heritage projects of ethnic minorities, attached importance to the protection of endangered projects, and actively served the national strategy, taking into account regional coordinated development.

According to reports, a number of intangible items of ethnic minorities, such as Manchu New Town Opera, Mongolian Leather Art, Tibetan Chess, Uygur Hockey, Yi Traditional Architecture Building Skills, Zhuang Tianqin Art, Buyi Wushu, Yao Zhuzhu Festival, and Korean Hundred Festivals, are included in the list. These include tatar people’s traditional pastry making skills, Hezhe people’s wedding ceremony, Dulong folk songs, Menba Sama folk songs and other projects of ethnic minorities with less population.

18 projects recommended by 14 prefecture-level cities (including municipalities directly under the Central Government and counties) without national intangible heritage projects have been listed in the list, such as Taiping Drum in western Liaoning Province in Huludao City, Liaoning Province, Antelope Qianbian in zhongwei City, Ningxia Hui Autonomous Region, painting of ancient buildings in Zhongwei and making techniques of wormwood noodles in Zhongning, and wood carving in Fengjie District, Chongqing.

103 projects in 96 former state-level poverty-stricken counties, such as Tushiyetu embroidery and Songtao Miao Xiu, were included in the list, and a number of intangible items such as Shaxian snacks and Liuzhou snail powder that served the people’s livelihood and benefited the people were also included in the list.

In addition, five items declared by the Hong Kong Special Administrative Region, such as Hong Kong Chinese gown making skills, Hong Kong Tianhou Birthday, Macao Special Administrative Region’s native dialect drama, native Portuguese cuisine cooking skills and Macao land customs, are all included in the list. Huanren Pankang Skill, Ninghe Opera, Xiaerbagong and other important projects that need urgent protection are also included in the list.

Up to now, there are 1,557 national intangible cultural heritage projects in China, including 167 folk literature, 189 traditional music, 144 traditional dance, 171 traditional drama, 145 folk art, 109 traditional sports, entertainment and acrobatics, 139 traditional art, 287 traditional skills, 23 traditional medicine and 183 folk customs. (Reporter Han Yeting)


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Teach you how to create explosive online celebrity food.

For us now, eating is no longer a simple matter of filling our stomachs. We have higher requirements in many aspects of eating. It is in such a big environment that various types of online celebrity restaurants take advantage of the trend, and how to create a online celebrity food?

As the saying goes, food is the most important thing for the people. In recent years, eating this thing is no longer a simple way to fill one’s stomach and satisfy one’s greed, but a manifestation of identity and the pursuit of a higher quality of life. It has become a daily life for young people to chase online celebrity restaurants and online celebrity food. I believe that there are many girlfriends around you who are under the banner of "eating goods" and have not planted less grass in online celebrity restaurant. They often go to the restaurant to encourage you to eat, but they don’t eat much by themselves, and they are extremely thin when taking pictures.

Are you a foodie? Have you eaten all the following online celebrity foods from 2017 to the recent fire?

The prototype of dirty bread is in Japan, and it is already an old bread category called chocolate. After eating, the mouth and hands will be stained with chocolate and become "dirty", hence the name "dirty bag", and online celebrity is full of momentum! Thick chocolate powder is wrapped around the horn of Kesong, and then covered with a layer of chocolate sauce. It is moist and chewy inside, and it is full of chocolate flavor in one bite, crisp outside and tender inside!

When the dirty bag caught fire, even the stars joined the ranks of getting dirty, and the host Du Haitao showed the appearance of eating dirty bags in Weibo.

"Hi Tea HEYTEA" is a brand founded in 2012, and its popularity has been in the past two years. In 2015, because the original trademark "Huangcha" could not be registered, it was renamed "Xicha".

How hot is tea?

When it was also called imperial tea, there were more than 2,000 fake imperial teas in less than a year after opening the first store in Shenzhen. After the Spring Festival in 2017, Xicha opened its first store in Shanghai, instantly detonating hundreds of people’s queues for several hours, and selling nearly 4,000 cups every day. This is already the fiftieth store of Nie Yunchen, the founder of Xicha.

His shop has become a local phenomenon and a popular culture. Many people often queue up for more than an hour to drink a cup of tea in his shop.

This product became popular with the broadcast of the debate variety show "Qipa Shuo" produced by Mi Wei Media in Ma Dong. It is said that 30 tons of about 1.2 billion Baba melon seeds were sold in six months. Xu made a high-profile call for TA at the scene of "The Story of Qi Pa", but Degang Guo couldn’t stop.

Its product slogan "Take a bite of shi to calm down" is a popular phrase among young people nowadays, which is directly aimed at the young people’s market.

Miwei Media’s "Miwei Commissary" has launched many kinds of snacks, such as Baba melon seeds, "awesome" series of popcorn and French fries, which are essentially realized by using big IP business. These products have spent a lot of thought on packaging design, and with the help of variety shows and celebrities, they are sold at a much higher price than similar products, and the sales volume is also very good. How is the taste? It is not very good to evaluate. As for the connection between melon seeds and Baba, where is it? Experience it for yourself.

Taier pickled fish is a catering brand that was born in Guangzhou in 2015. Although it was established for a short time, its expansion speed is overwhelming. The author is in Shenzhen, and I have never heard of this brand, but I have been Amway by my friends many times, which shows that my reputation is good. And I don’t know when the shopping mall next to my home has opened this online celebrity restaurant, so I tried it once.

Personally, I feel that their pickled fish is above average, and it is not delicious. However, I was deeply impressed with this store because of its individual "crowding out customers" clauses.

For example, the clause of "No reception in our shop on Friday":

  1. Eating only plays with mobile phones;
  2. More than four people from the same trade enter the store;
  3. Say that our fish is not delicious;
  4. Wechat red envelopes can only be robbed;
  5. The temper is even worse than that of the manager.

None of these five types of guests are accepted.

The main visual design of storefront decoration is comic style, which has strong visual impact. Unique way of serving-when serving pickled fish, the younger brother will shout loudly: Here comes your pickled fish! This unique experience has made me fascinated by this store.

There are quite a few online celebrity foods listed above, such as turkey noodles, blue Pepsi-Cola, self-heating hot pot, towel rolls, and master Bao’s meat floss and Beckham. If you are curious and haven’t eaten yet, it’s better to search first and then try it.

La ku ni de turkey noodles

There are many foodies around me, and I am often planted with some online celebrity restaurants. Except some of them are run by stars and have halo effect, I find that they all have their own characteristics without exception. The popularity of these foods is not simply to follow the trend, but that they do have some extraordinary things.

The memory point here is not only high in value, but can be remembered or described by you at once. Of course, it is good to have a high face value, but ugliness is not necessarily an eye-catching trait. Just like now, the description of atypical male stars is not "handsome", but "ugly handsome".

The taste of the dirty bag may not be so special, but its memory is very good-it pastes your face when you eat it and can be directly seen by others. At the same time, "dirty" was originally the natural enemy of food, but here is the name of food. This contrast has captured the minds of consumers and made dirty bags a special existence.

As mentioned above, it is also a memory point to shout when serving fish with Chinese sauerkraut. The name of Baba melon seeds and slogan are also memory points.

Products are just like people, no matter whether they are beautiful, ugly, fat, thin or tall, they are easy to remember with a distinctive feature. What they fear most is mediocrity, and they can’t say what is good or bad.

The cheapest food in online celebrity listed in the first part is dirty bread. I don’t know if dirty bread is more expensive than other breads. However, the unit price of the other three online celebrity foods is not low.

The per capita price of hi-tea is around 22-23 yuan, which is much higher than that of "COCO" in 10 yuan and a little in 14 yuan. Needless to say, Baba melon seeds, ordinary melon seeds with a canned package immediately turned gorgeous, 69 yuan two boxes. Usually, 10 pieces of melon seeds a pound are considered as super good quality. Two boxes of melon seeds add up to 440g to sell this price, so it’s sentimental to eat.

At that time, when I was eating fish with Chinese sauerkraut, I ordered a large portion, and I also ordered a brown sugar Zanba and a bowl of noodles. There were three people, with an average of 83 yuan per person. Although it is a large portion, the plate for fish is indeed large enough, but the weight is average, and this price is more expensive than ordinary pickled fish.

Don’t underestimate the purchasing power of consumers and the liquidity of fan loyalty. What you sell is a brand premium. The more expensive it is, the more people will buy it.

"It must be delicious to have so many people waiting in line."

Whether you are a street snack or a store in a shopping mall, the biggest feature of online celebrity food is queuing. At that time, it was very exaggerated to queue up for 7 hours to drink the tea. When it is very hot, the queue is about 2 hours, but it is also very long.

I have experienced Taier fish with Chinese sauerkraut, and its store has never been out of line. Perhaps because there is a rule that "more than four people in the same trade enter the store", it is even more popular.

Dirty bags and Baba melon seeds were once sold out of stock.

The news about hi-tea is almost never broken. For a while, it is said that it is delicious, and for a while, it is said that it hires people to queue up. You rarely see it hard and wide, but the investment in social media and cross-border cooperation has not been less.

For example, in the cooperation between Xicha and W Hotel, they launched a series of jointly designed products, such as handbags, luggage tags, gift boxes and wine mixers. In addition, during the cooperation period, you can get two cups of hi-tea by staying in any room of Guangzhou W Hotel and calling the inspiration line.

Moreover, Guan Wei, who likes tea, is very good at finding some topics related to young people to interact with. After the interaction, he will also give away various peripheral products: bags, postcards, calendars and so on.

For food, delicious is the foundation of everything. I don’t know when, there was such a trend, and the products were terrible to eat, but as long as there is Internet thinking and high value, it seems that a concept of packaging can earn a lot of money.

For example, Huang Taiji Pancakes, once valued at 40 million yuan, was a sensation. It is said that no one who has eaten it thinks it is delicious, which is far worse than the pancake fruit on the street.

Whether it is food or other products, good products are king.

Tea-loving milk-covered tea is not good to drink. What’s the use of calling yourself the initiator of cheese-covered tea?

Word-of-mouth effect is limited, reaching the extreme, and it may be useless to spend any marketing expenses. When it is time to test the product, consumers will not be soft-hearted, and bad taste is bad. How long does a product without repeat customers last?

Looking at more categories seems to give consumers more choices, but sometimes it is not necessarily a good thing. Because Chinese food is difficult to standardize, the more categories, the more difficult it is to operate, so many online celebrity foods usually focus on a single item explosion.

Taier’s signature dish of pickled fish, even if there is only one category of pickled fish, is also polished in the product, and a pickled fish has made eight different spicy degrees. No matter what products you make, many SKUs or single items, it is worth polishing, and products are the most powerful support.

The famous continuous entrepreneur Peng Ying once said:

If in a big city like Beijing, Guangzhou and Shenzhen, the design fee below 200,000 is basically the CEO’s taste, and the design fee above 200,000 basically depends on the designer’s taste.

In the era when beauty is justice, we often tease our sisters that "everything is right when they are beautiful". We all know that we should look at a person not only on the outside, but also on the inside. But appearance is the first level to attract others’ attention. Food can’t talk, and when the value goes up, people will have a chance to taste it.

Huang taiji pancakes mentioned above, although a little put the cart before the horse, have a bad taste, but the store design is very compelling. It is true that there are no repeat customers, and it is definitely no problem to attract people who come for the first time.

Now it seems that everyone is aware of the importance of face value, and the relatively red online celebrity food hardly sees anything that doesn’t pass the mark. Xicha has opened one theme store after another, and the design of the store itself is a landscape. Even if it is not for a cup of tea, the store that likes tea has already become a holy place for selfies. Needless to say, every season, its cup cover and paper bag will be redesigned according to the theme of new products every season.

The face value is high, and the circle of friends is spread again and again. Why not?

Brand personification is not to force a mascot, an identity, and a slogan. These are superficial efforts. The real brand personalization is to master the ability to tell stories, and the stories told are fascinating.

There is a particularly good place in Taier, which moves out of the role of boss and tells the origin of the name "Taier"-

Taier started in a small shop with no door, and was often called stupid and stupid by guests who couldn’t find the entrance. The second boss thought that there was no way, so long as he could be the second pickled fish in the universe, the name of Taier spread.

The word "two" is used in a derogatory sense. The boss is second because he wants to cook pickled fish well, but it is not really "two".

Baba melon seeds and tea show their brand personality through product packaging design. Xicha is a stick figure who drinks tea. He is very playful and lovely. Baba melon seeds are even more brilliant, and people who eat Baba melon seeds have become a part of the brand-wonderful products need you to control them.

Features mean distinguishing from other products, and the brand recognition is distinct. Even though many people make milk-covered tea, you insist on not using creamer and milk-covered powder, and you also have characteristics. In today’s rampant use of food additives, brands that insist on using natural raw materials and ingredients deserve a better brand reputation.

Principles mean having a set of systems that they have identified and will not be easily broken because of changes in the outside world. Is it true that Taier’s series of principles of expelling customers from pickled fish have business to stop?

Not really.

For example: why can’t more than four people receive it? Because:

"Many people eat and play on people, and I don’t remember what I ate in my mouth at all. At most, there are no more than four people, just a few confidants and friends, and you don’t have to steal the show to really taste the delicious pickled fish. In addition, the tables, chairs, lights and even dishes in Taier Store are designed for no more than four people to eat, and many people have a bad experience. "

Including no spicy dishes, no take-away, no joining, etc., are all for quality control, restaurant operation and brand considerations. It is a kind of sincerity to do what you can to provide the best experience for your guests.

Those terms that seem to be unappreciative to consumers are worth adhering to if they are for the quality of products.

There are too many ways of marketing. Some of these online celebrity foods mentioned rely on word-of-mouth marketing; Some rely on new media marketing; Some seem not to do marketing at all; Some just rely on marketing to win, such as: Huang Taiji pancakes.

Take Xicha as an example: As mentioned above, it is very successful in new media marketing, and of course offline marketing is equally unambiguous. Before the opening of the Shanghai branch, many well-known media and platforms in Shanghai were smashed. Buy one and get one free three days before opening, and then carry out secondary communication with the help of the herd effect of queuing and the spontaneous photo printing of consumers.

Including Taier’s refusal to accept more than four people from the same industry to enter the store, raising the threshold for obtaining, and from another perspective, it is also a marketing tool. The principle of selling only 100 fish a day is also to create a sense of scarcity, and there is a special word to describe this marketing method-hunger marketing.

Of course, the premise of all this is that the product must pass the customs, otherwise you will have no chance to play hunger marketing. There are some snacks with excellent products. Because of years of brand accumulation, they have remained prosperous for many years by word of mouth. For example, the resurrected Menghua Street Chaos and A Welsh Onion Sesame Cake were enlarged into online celebrity snacks through the Internet, and even queued up until their legs were soft.

Products are the most powerful support of the brand, and marketing magnifies the influence of the brand. It would be a pity if there are excellent products, but no one cares because of poor marketing. In this era when the fragrance of wine is afraid of the depth of the alley, the importance of marketing is self-evident.

When it comes to service, we have to mention Haidilao. People have made a lot of efforts to make "service" go beyond products and become the first key word to occupy users’ minds. At this time, service will become the longboard of Haidilao. Have you ever thought about whether your product can go on fire forever? What is your product longboard?

Tea shops like Xicha are actually very easy to imitate, so the founders have spent a lot of time and energy cultivating the supply chain.

"Not only insist on direct mining in tea gardens, but also customize and cultivate tea according to market demand. From planting soil to planting methods, personalized transformation will be carried out according to consumer demand, such as Jinfeng, Sijichun, Yanhong, Lvyan and Yunxiang, which did not exist in the market originally, but it took 2-3 years for Xicha to independently develop. In April 2017, Xicha launched the ERP system at the back end of the supply chain, so as to open up the information flow in the supply chain and maximize efficiency. "

High efficiency and low cost establish a healthy profit model, customize the taste according to the needs of consumers, and enhance the stickiness between consumers and brands. These are the barriers to liking tea.

Not only "You can’t learn to fish in the sea", but you may not learn to like tea. Many brands are working hard to consolidate their longboards. For example, Le Kaiser, a local talent in Shenzhen, Aleksanda, a online celebrity ice cream brand with a history of four years, and Frog Laida, who is committed to the standardization process of catering …

It is said that the online celebrity store will not live for three years.

"Miss Zhao’s unequal position, carving the sirloin and Huang Taiji, just three years; Nice to meet you, little pig, parallel imports, two years; A small cage is really lucky, one year; Remicone black cloud ice cream, half a year. Look, faster and faster. "

No matter what product has a life cycle, it seems that once it is labeled as "online celebrity", it is particularly short-lived. Business is not a standardized thing, even copying other people’s methods may not be equally popular. In the early stage of brand development, online celebrity stores often rely on a single longboard strategy to become popular, or a single product explosion, or marketing techniques.

However, as consumers return to rationality and competitors increase, the brand potential will be diluted, and the key to survival at this time will return to the most basic business problems. Whether there is a good product experience, service efficiency, and even the establishment of food safety and talent system.

How long will these former or popular online celebrity brands last? Let time give us the answer.

 

This article was originally published by @ Fancy. Everyone is a product manager. Reprinting is prohibited without permission.

The title map comes from Unsplash and is based on CC0 protocol.

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Marketing "camp" and "sales" are only "sales" when 90% of the products are "camp" and 10% are "sales".

No matter P theory (4P, 12P) or C theory (4C) that marketers must be familiar with; Both IMC integrated marketing theory and SMS social marketing theory can be highly refined into "one center and two basic points".

A center refers to "customer-centered"; The two basic points are "the core buying point of customers, namely UBP" and "the key selling point of products, namely USP".

This also enlightens us that everything must focus on the core target customers of products (tangible products and intangible services), and we must clearly know their needs, requirements and expectations. Know their material and spiritual needs, and then be targeted. Otherwise, no matter how well the following work is done, it will not be accepted by them because it cannot deeply impress them.

The refining of the two basic points is a process of "reluctantly giving up what one loves". If every advantage of the product is emphasized, there are bound to be two extremes:

(1) Distract the attention of the target customers. In the age of information explosion and extremely low patience in 2015, customers can’t remember so many advantages of your product. Emphasizing everything means emphasizing nothing.    

2 If you emphasize everything, it is equivalent to taking all similar products and even non-similar related products as competitors. Therefore, we must be single-minded. Because the more unique, the easier it is to be accepted by customers.

The core content of marketing includes the following 11 aspects:

① To whom — Define the core target customer group;

② What to buy — Find out the core buying points of the core customer base;

③ Who will buy it — Study the users and buyers of products;

④ What to sell — The core selling point of refined products;

⑤ Who will sell it — Set up sales team and find agents;

⑥ Where to sell — Choose a sales place;

⑦ How much — Formulate price strategy;

8 Tell him — Tell the buyer;

9 Keep buying — Pay attention to brand building;

Attending to whom — List competitors;

Who do I learn — Set a learning benchmark.                                              

In fact, 100% of the marketing content is planned and set by Ying, and 90% is implemented and executed by Ying (Market Operation Department), and less than 10% is executed by Sales Department (Product Sales Department). Therefore, consumers don’t buy because the work of "camp" is not done or done properly, not because the ability of "selling" is not strong. However, as a member of the "marketing" department, although it is not entirely their responsibility to sell products badly and brands have no influence, if they can "sell" from the height of "market", the results will be obviously different. In addition, only those who have "sales" experience can do a good job in "market", so "marketing" and "sales" must be clearly understood, and the cart before the horse cannot be put.

In terms of "marketing" and "marketing", enterprises should attach importance to and support the work of "marketing" and build and enrich the "market operation department". Only in this way can enterprises attach importance to the work of "marketing" from the aspects of people, money and materials, sales can be smooth, brands can be formed and have the opportunity to gradually become synonymous with the industry.

Enterprises may not know how to do it, but they must know what to do and decide when to do it. After enterprise managers attach great importance to the work of "camp", the personnel of market operation department should not only know what to do, but also know how to do it and be able toBalance the relationship between short-term sales and long-term brand building. If the sales staff can sell from the height of the product market, the results will be very different.

Enterprises have too many good products, but because enterprises blindly emphasize the traditional "sales" and ignore the "marketing" work, the sales are not smooth, and the enterprises are finally in trouble. In addition, even in enterprises with "camp" departments or functions, because "camp" is a department that spends money and "sales" is a department that makes money, it has different status in the minds of entrepreneurs. Different status and circumstances make "camp" a subsidiary of "sales". Instead of using "camp" to guide "sales". As an enterprise, we must realize from the bottom of our hearts that "camp" is to spend small money to make big money, and spend today’s money to make money tomorrow, the day after tomorrow or even longer (the brand can be passed down); And "selling" only earns today’s money and the money of existing products (intuitively, it can be determined that this is difficult to inherit).

What is sales? Find a middleman for a product or service and help the middleman put the product in front of consumers, and you will be qualified for the job. It would be excellent if all the payment can be recovered from the middlemen.

As for whether the product can attract consumers’ attention when it is put in front of consumers, whether it can be picked up after attention, whether it can be bought with money after reading it, whether it can be bought repeatedly after buying it, and whether it can be recommended to friends after repeated buying, that is all the work of the camp.

Everyone can be our customers, but we must find out our unique user groups. Only in this way can we attract them with relatively limited resources; Only in this way can we achieve the maximum input-output ratio. Never expect a product to meet all the needs of a specific customer, nor do you expect a product to meet all the specific needs of all customers, let alone a product to meet all the needs of all customers. The clearer the subdivision, the easier it is to refine the commonness, the easier it is to focus on the outstanding, the easier it is to stand out and the easier it is to be accepted by customers.

Marketing "marketing" and "marketing" are related to each other. Enterprises must clearly understand and master "one center and two basic points", and 90% of marketing will drive 10% of marketing, so as to balance the relationship between short-term sales and long-term brand building, spend today’s money to earn tomorrow’s money, the day after tomorrow’s money or even more long-term money, so that brands can have the tension of long-term inheritance, so as to build a long-term foundation of enterprises.

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Jilin Provincial Department of Education: Cancel the listening test and experimental operation examination of foreign language subjects in the junior high school entrance examination this year.

  According to the news of "Jilin Education" WeChat in WeChat official account on the 14th, the Education Department of Jilin Province issued a notice, in order to ensure the life safety and physical and mental health of students under the situation of epidemic prevention and control, effectively reduce the pressure and burden of students’ study, and ensure the fairness of education examination, with the consent of the provincial party committee and the provincial government, the relevant work arrangements for this year’s junior high school academic level examination have been adjusted, as follows.

  1. Cancel the on-site physical examination for the senior high school entrance examination in the third grade in early 2022, and all localities will make their own physical examination framework and scoring methods included in the total score of the academic level examination.

  2. Cancel the foreign language listening test for the junior high school entrance examination in 2022.

  3. Cancel the third grade experimental operation examination in early 2022.

  4. Organize the geography and biology examinations of Changchun, Jilin, Yanbian and Baicheng in the second grade of 2022. The examination results are regarded as the qualifications for students to graduate and enter the first-level school, and are not included in the total score of the senior high school entrance examination (treated equally with other regions).

  Please inform all local junior high schools immediately to ensure that every candidate and parents involved know, do a good job in policy interpretation and relieve anxiety.

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Infinite World and Global Consultative Governance —— Reflections on Li Keqiang’s Speech in the General Debate of the UN General Assembly

  On September 21st, Li Keqiang, Premier of the State Council of the People’s Republic of China attended the general debate of the 71st session of the United Nations General Assembly with the theme of "Sustainable Development Goals: Working Together to Transform Our World" and delivered an important speech entitled "Working Together to Build a Peaceful, Stable and Sustainable World". Xinhua News Agency reporter Li Tao photo

  Postdoctoral fellow of Zhu Ning and researcher of Peking University National Governance Innovation Center.

  After arriving in the "Maple Leaf Country", Li Keqiang’s speech in the general debate of the UN General Assembly still echoed in the UN General Assembly Hall: "Support the United Nations and its Security Council to play a leading role in international affairs, and support the continuous reform and improvement of global governance mechanisms to adapt to the new changes in the international political and economic structure." This has always been advocated by the China government, expressing its attitude towards the post-war international order and international relations including the United Nations, and also embedding China’s peaceful development strategy.

  In the more than 300 years since the decline of modern international relations, the Westphalia system, the Vienna system, the Versailles-Washington system and the Yalta system have disappeared in the historical turbulence in less than 70 years on average. The reform of the international system is often marked by the decline and fall of major hegemonic countries and the transfer of power. Henry Kissinger said in Grand Diplomacy: "It seems that according to some natural law, there will always be a powerful country with strength, will, wisdom and moral motivation in every century to shape the whole international system according to its values."

  When China’s economic scale leapt to the second place in the world, western research institutions said that China’s total economic output had surpassed that of the United States according to purchasing power parity, so western public opinion imagined a gorgeous picture of China surpassing the United States, and even there was a discussion on G2 model (global governance between China and the United States) in western academic and political circles. Of course, it is more about the global power transfer and the argument that China will inevitably have a conflict with the hegemonic country, the United States. G. Ellison published a famous article entitled "Thucydides Trap Emerged in the Pacific" in the Financial Times, bluntly saying that China is a country that challenges the world order. According to the attitudes and policies towards the existing international order, western international relations theory divides the countries in the world into two categories: one is the "challenger" of the existing international order. One is the "status quo maintainer". This school of realism, rooted in western historical experience, believes that "emerging forces" in the international system will inevitably require changing and breaking the status quo; Those big countries that dominate the existing order strongly demand to maintain the "status quo" and maintain the so-called "leadership" status. According to the phenomenon of the rise and fall of great powers perceived by historians, George Mo Deer proposed the long-period theory: there is a hegemonic country and many emerging countries in each cycle. He asserted that emerging countries will challenge to change the existing international political and economic system. According to the above theory,The mainstream western public opinion arbitrarily concludes that China is a "challenger" country: "The rise of China" will require breaking the existing order that the United States is trying to maintain. Barry buzan, the leader of the English school, put forward in a study: China’s "peaceful rise" is a popular theory, but will she exert influence on the international community after her rise?

  The current international system with the United Nations at the core and the norms of international relations based on the Charter of the United Nations have maintained peace for the world for more than 70 years and are still effective. As a permanent member of the United Nations, China is the builder, beneficiary and defender of the post-war international order. China abides by the purposes and principles of the UN Charter, undertakes the responsibility of being a permanent member of the UN Security Council, and maintains world peace. For example, on the Iranian nuclear issue, the DPRK nuclear issue and other issues, China has also carried out 14 peacekeeping operations in Africa, and is currently the country with the largest number of peacekeeping troops among the permanent members of the UN Security Council. China has also fully demonstrated its responsibility as a responsible big country in areas where global issues are prominent, such as counter-terrorism, economy, finance, climate and environment.

  China is also deeply involved in the international system. For example, in the economic field, there are international finance, international trade, G-20, BRICS cooperation, international assistance, and cooperation in East Asia; in the political security field, there are climate change, arms control, counter-terrorism, UN peacekeeping, ASEAN Regional Forum; and in the social and cultural field, there are World Health Organization, UNESCO, international human rights mechanism and ASEM mechanism. The depth and breadth of China’s participation in the international system, as well as its ways and contributions, reflect the nature of the relationship between China and the current international system, that is, China participates cooperatively, respecting the international system and participating in multilateral rules while adhering to independent peaceful diplomacy. China is a responsible and important member of the international community and a part of the community of human destiny.

  Is it a challenger? Or a defender of order? For China’s interests, it is undoubtedly the most advantageous to do the latter. China has made great achievements since the reform and opening up, thanks to the peaceful external environment and the rapid development of global economy. This determines that China is the true defender and builder of post-war order. The strategic interests of a country are based on its strategic identity, which determines its interests and interests determine its behavior. Such a strategic identity also determines the content of China’s national interests and the direction of its strategic behavior, and at the same time determines that China and the leading powers adopt a cooperative strategy rather than a competitive strategy. Why does mainstream western public opinion still hype China as a challenger to the international order? In fact, this is an upgraded version of China threat theory, trying to find a new adversary for the United States after the Cold War, and to justify its global hegemony. As a western scholar said: Some people in the United States are eager to see China rise, because then he can find his enemies.

  After the demise of the Soviet Union and the end of the bipolar pattern, the international pattern of one superpower and many powers is evolving towards a multipolar world. Compared with the unipolar pattern, the multipolar pattern under the premise of democratization of international relations is in line with China’s national interests. According to structural realists, the international system structure reflects the distribution of national material power, and the so-called "pole" refers to a big country. From this theoretical perspective, if a country’s economy develops to a certain extent, it will inevitably transform its economic strength into military capability and then threaten the interests of the existing major hegemony. However, this purely materialistic theoretical perspective is flawed, so it is criticized and deconstructed by critical theory and social constructivism. Because the meaning of power distribution is largely constructed by the distribution of interests, and the content of interests is constructed by ideas. That is to say, the reason why power and interests have the function they actually have is because the concept of creating power and interests has played a role. From the perspective of historical logic, a country’s strategy of checks and balances is based on the country that poses the greatest threat to itself, not necessarily the most powerful country. This is Stephen Walter’s "threat balance" principle. Therefore, there is no causal relationship between the conclusion that a country’s economic volume is a threat, and it cannot withstand the test of history and reality. No matter for East Asia or the whole world, China’s national strength growth and international threats are not equal. Economic strength is one thing, military capability is another, because it is separated by "Willingness ",— — Only when a country has this "will" can economic strength become military strength. As a country with a population of more than 1.3 billion, the development gap between the east and the west and between urban and rural areas in China is very large, and there is still a long way to go in the process of modernization. Even though military spending is on the rise, it accounts for only 1.4% of GDP, far lower than the 3.2% in the United States. 2.5% in the UK. According to internationally recognized standards, the proportion of military expenditure is 2%-4%, which is a relatively safe range. Since the 16th century, the history of the rise and fall of Spain, the Netherlands, France, Britain, the Soviet Union and other great powers shows that the important reason for the failure of great powers is to pursue unlimited strategic goals with limited strategic resources. Even if a country has more resources, it will inevitably be exhausted. This can be called the "paul kennedy puzzle" in the field of history. Economy and security cannot be neglected, and China will find a golden balance between economic development and safeguarding national security.

  In the new century, international politics has undergone profound changes, especially since the international financial crisis in 2008, with the rapid rise of emerging market countries and the relative decline of the West, the international pattern has undergone structural changes. Because the distribution of power between countries constitutes the basic form and power to control the international system, its change will inevitably bring about the change of the system composed of countries, which will lead to the global transfer of power. Based on this, some scholars put forward the concepts of "two superpowers and many strengths", which reflect the contrast between China and the United States, and the hypothesis of the change of power between the East and the West. Historically, superpowers will eventually disappear in the international political changes with the increasing role of regional countries and non-governmental organizations, and the "pole" will also disappear and become a historical phenomenon. A world without promise will emerge.

  Such an era also raises a big question for China: How to deal with, participate in and contribute to the future international order? In his speech at the general debate of the UN General Assembly, Li Keqiang said that "China supports the reform and improvement of the global governance mechanism". Is to answer this question. How to participate in global governance in the "China way"? After the end of the cold war, there has been a major change in international politics, that is, the nature of challenges and threats is different from before. In the past, it was a territorial threat from country to country. Now this traditional threat still exists, but another threat, such as transnational threat and global threat, has emerged in large numbers. With the rapid growth of economy and the rapid promotion of comprehensive national strength, China has greatly enhanced its influence on the international political order. China’s global governance plan is rooted in the concern for the common destiny of mankind, opposing unilateralism and hegemonism, opposing "peace under the rule of the United States" and advocating strengthening the role of the United Nations, solving common problems of all countries through international cooperation, and striving to establish a new international political and economic order. Global governance itself is a process of consultation, participation and identity remodeling. To truly change the chaos of global governance, we need to take a pluralistic world outlook, a partnership thinking mode and participate in the practical activities of the governance process, thus building a real global society.

  To cope with the above global challenges and threats, we need global governance under the consultation of big powers and consultative governance between big powers and emerging countries. This kind of "cooperative governance" will pave the way for peace in the new global order. In this sense, the rise of emerging powers has created opportunities and brought vitality to the entire international system, enabling cooperation between countries to be built on a broader platform. The participation of emerging powers, including China, in global governance will inevitably play a constructive role in this governance process, and, like what RCEP and G20 have done, they will deeply participate in the formulation of international rules and systems dominated and monopolized by western countries for a long time, thus showing the vibrant side of global pluralistic civilization.

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Hundreds of battles in Xuanwu Lake! The largest rowing competition in China is coming.

  On the morning of September 25th, the autumn sun was shadowing, the osmanthus fragrance was fragrant, and the beautiful Xuanwu Lake was crowded with hundreds of people. A wonderful water race-"The 3rd Nanjing International Water Sports Festival 2020 China Rowing Masters and National Youth Rowing Club League Nanjing Station" was held here, attracting many Nanjing citizens to watch.

  It is understood that this tournament is hosted by the All-China Sports Federation, undertaken by the Water Sports Management Center of Jiangsu Provincial Sports Bureau, Jiangsu Rowing Association and Nanjing Sports Industry Group, operated by China Sports Industry Group and named by Su Jie Rowing Club. Supported by China Rowing Association, Jiangsu Sports Federation, Xuanwu District People’s Government, Nanjing Education Bureau, Nanjing Culture and Tourism Bureau, Nanjing Sports Bureau, Nanjing University Alumni Association, Nanjing Enterprise Federation, Nanjing Entrepreneurs Association, Nanjing Xuanwu Lake Park Management Office, and implemented by Youth Olympic Industry Nanjing Co., Ltd. and Nanjing Boat Sports Management Co., Ltd., it attracted 455 participants from 43 teams nationwide, including 103 teenagers. Not only Nantah, Dongda, Hehai, etc. also have their own rowing teams, but also primary school students from Nanjing Su Jie School participated in the competition.

  As a slightly minority water sport, rowing has always been far away from the general public, but in fact, China rowing team has been in an absolute leading position in Asia for a long time. Since it was introduced to China in 1931, it has developed rapidly, and it was included in the first National Games in 1959. After a hundred years of precipitation and development, in 2008, the China rowing team made a historic breakthrough and won the women’s rowing quadruple sculls in the Beijing Olympic Games, breaking the long-standing monopoly of European and American countries.

  With the development of the times, as a competitive, participatory and ornamental sport, rowing has been favored by more and more people in recent years and has become a new demand and expectation for mass physical fitness. Especially since the rowing competition of Nanjing Youth Olympic Games in 2014, Nanjing has held ten rowing competitions, large and small, which has become an important platform to promote the continuous promotion of Nanjing city business cards in the post-Youth Olympic era. This year’s event has joined the All-China Sports Federation’s "Healthy and Vibrant China for All" series, which has become an opportunity for rowing to enter the national fitness and public view.

  Xuanwu Lake in Nanjing is known as "the most beautiful track in Asia". Historically, it has been a parade ground since the Six Dynasties, and it has left a clear record of practicing the water army during the Eastern Jin Dynasty. Nowadays, the largest rowing event in China is ushered in here. Tradition and modernity, sports and culture, tourism collide fiercely and deeply, presenting a unique sports feast.

  Although foreign teams were not invited to participate in this tournament due to the epidemic, the chairman of Ghent Rowing Club from Belgium and the chairman of Ghent International Junior Rowing Championship specially sent a blessing video from Belgium, saying that "rowing is a bridge connecting all parts of the world and the basis for rowers from all countries to establish long-term friendship. Through international exchanges, we can better understand ourselves and the world." In addition, the former rowing coach of the British national team, who lives in China, came to the scene to observe and exchange with more than a dozen young students from Weiya College.

  It is reported that this competition will last until the end of the 27th.

  Meeting point reporter Jie Chen

  The picture is provided by the organizer.