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Exploring the entrepreneurial spirit in the new era The fifth season of "Meeting Big Coffee" focuses on the road of "innovation and change" of China entrepreneurs

2020 is full of hardships and unforgettable. In this year, many enterprises and even industries are facing the test of life and death. As a program with the mission of excavating entrepreneurship and truly recording entrepreneurs, CCTV Financial Channel "Meeting Big Coffee" will launch its fifth season on January 30, 2021, showing the process of China entrepreneurs’ narrow escape, innovation and change, and highlighting the encirclement.

Entrepreneurs with different records

The fifth season of "Meet Big Coffee" tells the story of the struggle of entrepreneurs in China.

In the programs from the first season to the fourth season, "Meeting Big Coffee" recorded the most entrepreneurial people of this era — — Liu Chuanzhi, the "godfather of Lenovo" who refuses to accept the old age; Over 70 years old, Cao Dewang, which still represents China’s manufacturing campaign in the world; Zhang Chaoyang, who retired at the peak and now started again; Wang Shi, chairman of the board of directors of Vanke Group, who seems to be "doing nothing"; Dong Mingzhu, who is domineering and invincible in the eyes of the outside world, actually has a gentle background; Guo Guangchang, who comes and goes in the wind and rain but enjoys it; Li Dongsheng, who has been leading home appliances for 30 years and is still studying tirelessly; Shen Nanpeng who "invested in half of China Internet"; Zhang Lei &hellip, a long-term value investor who holds $60 billion in "China"; …

Every "big coffee" you meet in the program is a dream catcher on the road, a trekker in the ups and downs of business and a climber in the peak of the industry. By recording and telling these characters truly, this paper shows how China entrepreneurs can lead enterprises to find their way in the changing situation.

The upcoming fifth season of "Meet the Big Coffee" spans two years, and the program will, as always, adhere to the principle of true record and profound insight, aiming at entrepreneurs in crisis and transformation.

How does Zong Qinghou, the founder of Wahaha Group, the first generation entrepreneur after China’s reform and opening up, continue to make breakthroughs in the new era of Internet consumption?

The COVID-19 outbreak in 2020 caused the tourism industry to stop for a time, and Ctrip, which accounts for half of the tourism industry, suffered heavy losses. Can its founder, Liang Jianzhang, successfully save Ctrip by turning into a "online celebrity" and covering the whole country?

Zuo Hui, the "outlier" in real estate agency, who built the first brand chain of second-hand housing agency for 20 years, personally "eliminated" the chain into the open platform of Ke Holdings Inc.. How big is Zuo Hui’s heart and stage?

Fu Sheng, a migrant worker who stirs up the national network security market and an investor who wants to be a product manager, hit the bottom of his career in 2020. After Google cut off the supply of Huawei, he also removed the application of Cheetah Mobile. How will he lead Cheetah to continue to attack?

At the same time, "Meet Big Coffee" also focuses on the field of new energy vehicles, which has attracted much attention. After three successful ventures, Li Bin, where three companies were listed in the United States and Hong Kong respectively, smashed all their assets into the electric vehicle manufacturing industry, but turned into the worst person in 2019. How can Li Bin lead Weilai Automobile to turn around against the wind? How will he continue to write the story of luxury car brands in China?

He Xiaopeng, who started his UC browser by choosing the electric car track with the most complicated supply chain after he was the first entrepreneur who made a bet on the mobile Internet, how did he start his business in Xpeng Motors from "soft" to "hard"?

The fifth season of "Meet Big Coffee" not only pays attention to the all-powerful side of entrepreneurs, but also walks into their work and life, and records the pressure and choices, distress and joy they face with a unique perspective. Through an exclusive interview with Shi Xiaonuo, it analyzes each entrepreneur’s thinking and mentality in the face of challenges, feels their true and unique side, and brings diversified thinking to current entrepreneurs and young people.

The first program of the fifth season of "Meet Big Coffee" visited Weilai Li Bin.

Witness "the worst person in 2019" and "turning over against the wind"

The first program of "Meet Big Coffee" in the fifth season is Li Bin of Weilai Automobile. "Meet Big Coffee" program group paid attention to him in the fourth season. At that time, Li Bin was in the limelight in the automobile field. As a persistent entrepreneur who started three businesses and rang the bell three times, Li Bin not only invested in more than 30 internet companies related to automobiles, but also almost half of the products in the field of travel were related to him. When Li Bin founded Weilai Automobile, Weilai Automobile was considered as the China electric vehicle that could best benchmark Tesla, and he himself was also called "China version of Musk". However, in 2019, Weilai Automobile lost 11.3 billion yuan. During the three years since its establishment, Li Bin’s accumulated loss reached 26.77 billion yuan. Weilai Automobile’s stock once fell from 11 dollars to 1.19 dollars. It was considered as a company with no future, and the aura hanging over Li Bin quickly faded. Some media even called it "the worst person in 2019".

When the overall public opinion was generally bearish on Weilai Automobile, Meet Big Coffee decided to shoot Li Bin again. Shi Xiaonuo’s second dialogue with Li Bin, founder, chairman and CEO of Weilai Automobile, unveiled the mental journey of "roller coaster" development he encountered in the past two years. In an exclusive interview, Li Bin said frankly that in order to "save Weilai", he "looked for money" everywhere, but Li Bin didn’t find any money. "In the fourth quarter, we talked about many people, and what I can talk about in my contacts, whether it is industry or capital, government-related or personal, anyway, I talked about everything."

In January 2021, the share price of Weilai Automobile reached US$ 66, and its total market value exceeded US$ 100 billion, surpassing BMW, GM and Ford. But how did Li Bin spend those days when he couldn’t find money? What did he do right to bring Wei Lai back to life? What will make Li Bin, a tough guy who keeps starting a business, cry?

China entrepreneurs with different records! From January 30th, every Saturday night at 22: 20, please pay attention to the CCTV financial channel "Meet Big Coffee"!

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ICBC launched the "Digital Finance Partner" campaign and released a new version of mobile banking.

On March 19th, 2024, Industrial and Commercial Bank of China launched the "Digital Finance Partner" in Beijing and released version 9.0 of mobile banking. ICBC will unite all parties to promote the deep integration of innovation chain, capital chain, service chain and ecological chain, write a big article on digital finance, and more strongly support the construction of a network power, a digital China and a financial power. Liao Lin, chairman of ICBC, and Liu Jian, vice president of Xinhua News Agency, attended and delivered speeches. Duan Hongtao, vice president of ICBC, and Yao Mingde, member of the Party Committee, attended the conference.

Picture 16

The just-concluded National People’s Congress has made new arrangements and put forward new requirements for the development of digital economy and digital finance. ICBC earnestly practices the political and people-oriented nature of financial work, accelerates the construction of D-ICBC, promotes the digital transformation of kinetic energy, fully meets people’s multi-level and diversified financial needs, and promotes the integrated development of digital economy and real economy. ICBC will closely focus on the national strategy and economic and social needs, strengthen the joint innovation of "Industry-University-Research", promote breakthroughs in research and development of a number of key core technologies, and at the same time fully support strategic emerging industries and jointly develop new quality productivity; Create a new scene and new format of financial infrastructure services, do a comprehensive and one-stop service, and be the "digital financial partner" preferred by customers; Focus on solving the people’s "urgent difficulties and worries", work with all parties to crack the blocking points of cross-industry cross-border services, and at the same time make good use of the advantages of offline services to effectively bridge the digital divide between the elderly and foreigners in China.

ICBC’s "Digital Finance Partner" action will further focus on GBC (government, industry and consumption) three-terminal ecology, and work with digital finance partners to serve national reform, industrial upgrading and people’s livelihood.One is "benefiting the people by counting"Integrate digital financial services into the open scenes of people’s livelihood such as consumption, community, workplace and pension, and provide low-cost and high-efficiency digital financial services for the people.The second is "prospering enterprises by numbers"It will promote the short-board industry to supplement the chain, the advantageous industry to extend the chain, the traditional industry to upgrade the chain and the emerging industry to build the chain, and fully empower the industrial development.The third is "optimizing politics by numbers"Actively participate in the construction of digital government, jointly build an interconnected, intensive and efficient digital government platform system, and serve the modernization of the national governance system and governance capacity.The fourth is "helping agriculture with numbers"Deepen cooperation with the supply and marketing cooperative system and leading agricultural enterprises, build a digital financial ecology of agriculture, rural areas and farmers, build rural digital infrastructure, help farmers and agriculture-related enterprises share digital dividends, and accelerate the comprehensive revitalization of rural areas.

Picture 17

At the press conference, ICBC released the latest upgraded version of mobile banking 9.0. The new version of mobile banking uses cutting-edge digital technology to improve service supply from five aspects: great wealth, full financing, promoting consumption, strong intelligence and excellent experience, so as to provide customers with smarter and more convenient mobile financial services.Function upgradeICBC’s new version of mobile banking pioneered the "map-based" family wealth function in the industry, realizing family asset management, family wealth planning and family rights sharing, and promoting the wealth community service to be more popular and universal; The pension financial zone integrates the "three pillars" of social security, annuity and personal pension, covering the life-cycle pension financial needs of customers; The Pratt & Whitney special edition opens up dual channels for individuals and enterprises, and supports one-stop handling of multi-scenario Pratt & Whitney financing.Interface design, pioneered the "embracing" homepage, optimized the functional layout, and supported one-click direct access to common services; The account details inquiry is extended to 16 years, and a "digital intelligence account book" is tailored for customers; Launch services such as remote office, same screen office, code scanning office, green office, etc., and realize "no need to run once" for many businesses; The digital employee family such as "Xiao Zhi" is the first in the industry, which brings a new digital financial experience with a more modern sense of technology and immersion.

Picture 18

At the event site, ICBC signed a cooperation agreement on digital financial services with the Shandong Provincial Department of Human Resources and Social Security, Hunan Provincial Federation of Supply and Marketing Cooperatives and other government agencies and corporate customer representatives to jointly create a new ecology of "digital+industry", "digital+government affairs", "digital+people’s livelihood" and "digital+inclusive".

At present, ICBC has over 550 million personal mobile banking customers and over 200 million monthly customers. Expand scene cooperation around digital people’s livelihood, digital industry, digital countryside, digital education, digital government affairs and other fields. Open banks connect more than 50,000 ecological partners and serve more than 10 million small and micro enterprises; The loan balance of the core industries of the digital economy exceeded 800 billion yuan, and the maturity of financial digitalization was certified at the highest level. In the application of artificial intelligence, it is the first in the industry to build an autonomous and controllable 100 billion-level AI large model technology system, and "digital employees" have undertaken the annual workload equivalent to 30,000 employees.

 

 

The content of this article is contributed by enterprises for reference only.

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CCTV.com


    Source: Beijing News


  When I went back to my hometown to squeeze the train for the New Year, Xiaoxi’s digital camera was squeezed out. After returning to Beijing, the first thing Xiaoxi will do is to buy a digital camera.


  Ten million pixel price reduction


  After the pixel upgrade competition in 2006, the mainstream configuration of home digital cameras has now risen to the level of 8 million pixels. Many people in the industry have analyzed that in 2007, the mainstream products of mainstream brands must be configured with 10 million pixels as the standard, although there are not many types of cameras at this level at present.


  Xiaoxi came to Zhongguancun Computer City and found that the tens of millions of pixel products of mainstream brands such as Olympus, Sony and Canon were placed in an eye-catching position. Judging from the scene in Shoot, the picture taken by the 10-megapixel camera has a strong sense of hierarchy, and it can perfectly capture every detail, and the pores on Xiaoxi’s face can almost be reflected after enlargement. A recently launched product μ1000 of Olympus uses a stainless steel body, which can achieve one-button correction before and after shooting, namely anti-shake, red-eye prevention and exposure compensation. The image shot with tens of millions of pixels is not only suitable for the printing of large-size photos such as A3 specifications, but also can get the image quality of millions of pixels even if one person’s image in group photography is enlarged, which is very convenient for image editing and printing.


  Using the "fine zoom mode", you can take out 3 million pixels from the central part of a 10-million-pixel image and take photos equivalent to 5 times zoom while keeping the optical performance unchanged.


  Xiaoxi found that some mainstream camera manufacturers have also introduced functions such as shockproof, anti-fall and waterproof. If the camera falls from a height of one or two meters, it will not be damaged, and if it accidentally falls into the water, it will not affect its use. Unfortunately, no business is willing to give Xiaoxi a similar demonstration on the spot. Are these slogans wet?


  Because powerful household digital cameras such as μ1000 can perform high-speed continuous shooting at 3.6 frames per second, and a 1.8-inch CCD with 10 million pixels is arranged in the fuselage, these products have the characteristics of digital SLR cameras to some extent, and even have other advantages in appearance and image quality. "In the future, it will definitely be a competitor of SLR cameras, and now the price is not expensive." A merchant recommended it to Xiaoyan. It is understood that the price of the mainstream 10-megapixel camera is basically between 2,500 yuan and 3,500 yuan, which has not greatly widened the gap with ordinary cameras because of the improvement of pixels.


  However, in the most popular stores such as Hailong and Dinghao, Xiaoxi found that the sales volume of ten million pixels is still much worse than that of five or six million pixels. Because the price difference is around 500 yuan, many consumers will choose the latter after comparison. In Dinghao, an Olympus camera salesman told Xiaoxi that consumers have basically become rational and will not blindly believe the hype of businesses. Besides, improving the imaging quality of digital cameras is a comprehensive system, and it is not enough to simply improve pixels. The core components such as lenses and image processors also play a vital role in the imaging of digital cameras.


  Select pixels according to requirements.


  "I think it is a waste to buy a digital camera with 10 million pixels. I usually just take photos of my life. It is enough to have a four-or five-megapixel camera." "There is no need to simply spend money on pixel improvement." I asked some friends at random, and Xiaoxi got this answer.


  Indeed, for the average family, a camera with three or four million pixels is enough. Unless it is used to print large photos, the pixel is too large, and the storage capacity derived from photos will take up a lot of space. Xiaoxi tested it on the spot, and the maximum resolution of a photo taken by Sony DSC-N2 actually reached tens of megabytes, which is really tricky for home users whose storage format is still difficult to keep up with. What’s more, Xiaoxi learned that most computer users don’t use picture viewing software such as ACDSEE to change the format in order to reduce the photo capacity. In this case, it is very difficult to send the taken photos to friends under the current bandwidth and network speed.


  Although the main benefit brought by high pixels is the improvement of picture expression, for non-professionals, such subtle differences are of little significance, which is why Xiaoxi found that the market is uneven in the hot and cold of 10-megapixel cameras. However, the benefits of ten million pixels are also obvious-the expressive force of details is much stronger than that of previous products, especially when shooting flowers, animals and children, the shocking effect and real texture brought by ten million pixels are much higher than six or seven million pixels. In addition, in the post-production of pictures, high-pixel photos can also play an advantage in cutting, exposure and color temperature adjustment, bringing more creative space to users.


  Generally speaking, digital cameras with 10 million pixels are gradually becoming popular in the market, and it is still unknown whether the competition of camera pixels will be like the battle of LCD milliseconds. However, Xiaoxi believes that we should do what we can and don’t blindly compare. Our reporter Jiao Ji?


  Xiaoxi warm reminder


  Pay attention to the corresponding accessories configuration.


  Xiao Yan found that many 10-megapixel brands have adopted professional lenses such as Schneider and Carl Zeiss, and memory cards have at least 1G storage capacity as standard. Technicians said that the improvement of digital cameras is not only reflected in the pixel upgrade, but also the improvement of image processing technology, LCD technology, battery technology and lens technology.


  In the accessories market, Xiaoxi found that the price of 1G SD memory cards has basically dropped below that of 200 yuan, and 2G or even 4G memory cards have quietly appeared on the counters of the electronic market. On the other hand, the battery is a mixed bag, with a variety of brands, and the price has a gap of one or two hundred yuan.


  After asking several companies for quotations, just as Xiaoxi was about to go back to the one with the lowest initial price, she was told by the clerk that she was "not for sale", and other relatively cheap bidders would prevaricate with reasons such as "out of stock". Merchants often have to add a few percentage points of invoice money. Even so, standard batteries and memory cards have to be bought separately. After trying to sell only "bare metal", Xiaoxi really wants to suggest that these businesses should also remove the shutter, lens or LCD screen and sell it for money.


  According to people in the industry, there is a hidden danger in some 10-megapixel cameras that the pixels per inch is too high, which will increase the mutual electronic interference between pixel lattices in CCD. The problem reflected in photos is that noise and color spots are more difficult to control. Pay attention to this when purchasing.

Editor: Li Erqing

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The nemesis of shuffling Trump in American politics is the 80-year-old "devil"!

  BEIJING, Jan. 13 (Xinhua)-The violent attack on Capitol Hill in the United States not only raised eyebrows in the international community, but also triggered an "earthquake" in American politics. In the chaos, Nancy Pelosi, the speaker of the US House of Representatives who was re-elected in early 2021, continued to "pursue Trump" and received much attention.

  This 80-year-old female politician of the Democratic Party has made Trump "three axes" and "hard and hard". What role will she play in the new season of "The Storm of Capitol Hill"?

  The office was broken into and the computer was lost in the riot … …

  Pelosi made "Three Axes" hard on Trump.

  On the 6th, the day of the riots in the US Congress, although Pelosi left the Capitol through the emergency passage like other members, her office was broken into by protesters.

  The door of the office was violently knocked down, protesters proudly took photos on her desk, staff had to hide under the desk for hours, the mirror in the room was broken, a work computer was stolen, and the podium was removed and put into online auction … … Trump supporters seem to regard Pelosi as a "punching bag."

  Nowadays, the violent riots have stopped and Biden is about to take office. For Democrats such as Pelosi, the time to "calculate the general ledger" with Trump has already begun. In order to completely end Trump’s political life, Pelosi offered three tricks!

  The first move: send an ultimatum to Burns.

  A few days ago, Pelosi said that the House of Representatives will introduce a resolution on the 11th, demanding that Burns "convene and launch the cabinet, and use the 25th Amendment of the Constitution to declare that the current president cannot exercise his functions and powers".

  However, this appeal of the House of Representatives failed to be agreed by all members, and a Republican congressman voted against it. Therefore, the House of Representatives will discuss and vote on this on the 12th local time. As the Democratic Party controls the House of Representatives, this vote is expected to be passed.

  Burns, on the other hand, has a day to consider whether to comply with the appeal of the House of Representatives.

  It is widely believed that Burns will not take action to remove Trump’s presidency. Therefore, Pelosi has also prepared a second trick — — Congress impeached.

  The second measure: advance the impeachment procedure.

  On the 11th, the US House of Representatives formally proposed a resolution to impeach President Trump, accusing Trump of "inciting rebellion".

  Pelosi and others said that if Burns is unwilling to remove Trump, the House of Representatives will vote on the impeachment resolution on the 13th EST.

  Trump’s time in the White House is running out. Congress impeached him again at this time. Although he could not be driven out of the White House in advance, it was not meaningless. As a former president, Trump can still be impeached.

  Once the impeachment is successful, in addition to leaving a stain on Trump’s political career, it may make him unable to run for public office again.

  The third measure: stare at the nuclear button and launch a public opinion offensive.

  In addition, Pelosi also launched a public opinion offensive and questioned Trump’s mental state several times.

  In a letter to her Democratic colleagues, Pelosi specifically stated that she would "prevent an insane president from using nuclear weapons". She said: "This insane president is too dangerous. We must take all measures to protect the American people from his psychological imbalance attack on the United States and democracy."

  On the 10th, in an interview, Pelosi added: "The people in charge of our government administration are crazy, insane and dangerous."

  In fact, this is not the first time Pelosi has confronted Trump. From the investigation of "TongRumen" to the impeachment of "TongWumen"; From sticking Trump’s funds to build a border wall to tearing Trump’s congressional speech; It can be said that Pelosi is one of Trump’s strongest political opponents.

  Her methods are ruthless and her style is tough. How was such an American politician tempered?

  From housewives to the third person in American politics

  How do senior women play "power games"?

  According to the British Broadcasting Corporation (BBC), Pelosi, who officially entered American politics at the age of 47, completed the identity transformation from a housewife with five children to the first female speaker in the United States in 20 years. Among them, I have to mention her family background.

  — — Born into a political family

  Pelosi was born in Baltimore, Maryland, USA in 1940. She was the youngest of seven children. Different from many people, Pelosi’s family has a strong political color. Her father and a brother have both served as mayors, and her mother is also keen on political activities.

  Perhaps influenced by the family atmosphere, Pelosi attended the Democratic Party Congress when she was 12 years old, and also chose political science when she went to college. In 1961, she also attended the inaugural ball of then US President John F. Kennedy.

  However, after graduating from college, Pelosi did not go into politics directly, but chose to marry a banker and become a full-time wife.

  — — Step into politics

  In 1976, Pelosi began to dabble in politics. At that time, she used her personal connections to help California Governor Brown win the Maryland presidential primary. After that, she "took off" all the way in the state’s Democratic Party and took the top spot in the state’s party.

  In addition, after moving to San Francisco with her husband, Pelosi also met Phillip Burton, a California Congressman, an "important person" in her political career.

  It is reported that after Berton’s death, he passed on his position to his widow Sarah. Before Sarah died of cancer, she expressed the hope that Pelosi would take over the position.

  At this time, Pelosi’s children went to college, and she also decided to concentrate on politics. As a result, she raised $1 million in seven weeks, held 100 family gatherings, and won a special election in 1987 to become a federal representative.

  — — Reach the peak

  With a keen political sense, Pelosi rose rapidly within the Democratic Party. In 2001, Pelosi ran for the minority supervisor of the House of Representatives (the second chair of the Democratic Party in the House of Representatives) and won by a narrow margin. A few months later, she was promoted to be the leader of the Democratic Party in the House of Representatives.

  When the United States invaded Iraq in 2003, Pelosi was one of the most famous and public opponents at that time. This position paid off in 2006 — — Democrats won control of the House of Representatives for the first time in 12 years.

  Therefore, Pelosi was elected as the Speaker of the House of Representatives by the Democratic Party in 2007, becoming the first woman in American history to hold this position.

  According to reports, the Speaker of the House of Representatives is not only the power core of the US Congress, but also the second "heir" of the US President and the "third person" in American politics. In addition, the House of Representatives is also in charge of the "money bag" of the US government. No wonder some media said that Pelosi was the "most powerful woman" in Washington.

  Became Speaker of the House of Representatives for four times.

  How to play Pelosi’s new season play?

  On January 3, 2021, local time, in the 117th Congress of the United States, Pelosi led the Democratic Party, won the House of Representatives election with a narrow majority of 216 votes to 209 votes, and was elected as the Speaker of the House of Representatives for the fourth time.

  At this point, Pelosi, who is over eighty years old, has set another record — — Become the oldest speaker of the House of Representatives in American history.

  It is worth noting that the BBC analysis said that in the next term, Pelosi will not sit back and relax, but is likely to encounter a huge political test.

  In the next two years, how to help Biden’s government’s legislation pass smoothly in the House of Representatives is a top priority for Pelosi. However, in this House of Representatives election, Pelosi leads her opponent with only 7 votes, and her advantage is very weak. A little wavering will make Biden’s government’s efforts to implement policies difficult.

  In addition, Pelosi also faces many challenges, such as being questioned by her age, severe epidemic situation, and bridging differences within the party.

  "She has to find a way to turn her weak majority seat into sustained action," BBC reporter Seckel said.

  What role will Pelosi, who looks like scenery, play in the new season of "The Storm of Capitol Hill" after the 2020 American election? (End)

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Xu Genbao revealed the truth about China football, and Song Kai was embarrassed at the scene.

The news that Shanghai Shanghai team regained the Super League championship after five years excited many fans. However, some people sighed at the moment when they saw Wu Lei crying, and felt that football in China was hopeless. But the truth is far from simple. Behind the Shanghai team’s championship, there is an important person worth mentioning, and that is Xu Genbao. Recently, the players of the Shanghai team went to visit their mentor to express their gratitude. Xu Genbao said that he didn’t realize his dream of winning the championship, and it was Shanghai Port Group that really helped him realize his dream. His words revealed some hidden rules of football in China. Xu Genbao was able to express his views truthfully, which was related to Chen Qianyuan, the former head of Shanghai. Chen Xiaoyuan’s past events made him a target of public criticism, which embarrassed Xu Genbao’s words and deeds. Especially after Song Kai, the current head of the Football Association, took office, Xu Genbao’s speech attracted more attention. Xu Genbao not only regrets that his dream of winning the championship has not been realized, but also talks about the hidden rules of football in China.

He said bluntly that winning the championship in Hong Kong is inseparable from strong financial resources. According to Xie Hui, when he spoke the truth after drinking in 2021, he said: "Shanghai won a championship. I went to Shanghai and I knew that they spent 12 billion yuan!" This figure is shocking. Although Shanghai can win the championship with money, their national team has already become a third-rate player in Asia. This makes people deeply feel the plight of football in China. Xu Genbao has devoted himself to football all his life, but he still needs capital to show his youth training achievements. However, the success of a rich club alone cannot make China football regain its glory. Football in China needs the support and input of the whole people, and needs reform and innovation. Only in this way can we realize our real dreams. Therefore, it is exciting for people to win the championship in China, but we can’t lose hope in football just because of the success of a team. On the contrary, it should inspire us to support and devote ourselves to the development of football in China.

Only through the efforts of the whole people and reform and innovation can China football regain its glory and realize our real dream.

The above contents and materials are all from the internet, and the relevant data, and the theoretical research is based on the internet data, does not mean that the author agrees with the laws, rules, opinions and behaviors in the article and is responsible for the authenticity of the relevant materials. I am not responsible for any problems arising from the above or related issues, and the author of this article does not bear any direct or indirect legal responsibilities.

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The 2023 FISU Football World Cup ended and Beijing Normal University won the women’s team championship.

People’s Daily Online, Beijing, November 1 (Reporter Yang Lei) On October 31, the 2023 FISU Football World Cup ended in Jinjiang, Fujian. Beijing Normal University beat paulista University of Brazil in the women’s final and won the championship, while paulista University men’s soccer team won the men’s championship.

On the afternoon of October 31st, the battle for the women’s championship of the 2023 FIFA World Cup in Jinjiang was held at the training ground of Jinjiang Football Center. The team of Beijing Normal University, which represented China, played against the team of paulista University in Brazil, and the two sides fought for 120 minutes and drew 2:2. In the final penalty shootout, Beijing Normal University won the championship with a total score of 7:6.

"Today, we made full preparations for playing for 120 minutes and presented a very wonderful game to everyone. It is our honor to stand on the highest podium again after 12 years. " Bi Yan, former China international and head coach of Beijing Normal University, said after the game.

At the 2011 Shenzhen Universiade, Bi Yan helped the Beijing Normal University women’s football team win the championship by beating the Japanese team 2-1. Twelve years later, as the head coach, she led the team to the highest podium in the world college football again.

In the men’s final, paulista University of Brazil beat the Ukrainian National University of Economics and Business men’s soccer team 7-6 in a penalty shootout and won the championship. Hohai University’s men’s soccer team, representing China, created the best result of China University’s men’s soccer team in the FIBA World Cup, and finally won the eighth place.

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Ankle swelling is not as simple as drinking too much water.

  Swelling is called edema in medical terminology, which is more common in the ankle. Many people think that ankle swelling is caused by drinking too much water, but it is not. The website of American Journal of Prevention recently analyzed this and summarized 12 reasons for ankle swelling. Swelling If left untreated, swollen ankles will become painful, it will be difficult to walk, the joints will be stiff and the skin will be elongated. Even worse, swelling or blood clots, infections, and even signs of heart problems.

  Sit or stand all day: If your work requires standing (or sitting) in one place for a long time, then ankle swelling is a natural phenomenon. Dr Steven winfield, director of the Department of Foot and Ankle Surgery at Mount Sinai Hospital in new york, explained: When you move around, the muscles involved in exercise help you to import body fluids and blood into and out of your limbs. However, without the help of muscles in motion, blood and body fluids will gather in the feet and ankles.

  Side effects of pregnancy: among the many changes experienced by pregnant women during pregnancy, ankle swelling may be the most common. According to the American Pregnancy Association, this is mainly because the extra blood and body fluids produced by women during pregnancy soften the body and help it expand as the baby grows. Changes in hormone function and extra pressure in veins may also cause ankle swelling during pregnancy.

  Injury: Whether you hit a table or sprained your ankle while running, injury is a common cause of ankle swelling. When the ankle is injured, the body will send extra blood to this area; This will not only bring healing cells, but also cause swelling, thus keeping the injured joint still. In the case of injury, swelling may also be accompanied by redness or bruising.

  Infection is brewing: although untreated wounds around the ankle joint will infect the inside of the joint, any bacteria that enter the blood may eventually enter the joint. The most obvious signs of infection are swelling, tenderness, fever and redness.

  Infants and the elderly are particularly prone to suppurative arthritis, that is, bacterial or fungal infection leads to joint inflammation, accompanied by redness, pain and fever. In addition, some skin diseases (such as cellulitis, a rapidly spreading bacterial infection, which makes the skin appear red and blistered) can also cause swelling of the ankle, because it often appears in the lower leg of adults.

  Lymphedema: Lymphatic system transports lymph (including white blood cells and waste) to the whole body. However, for patients with lymphedema, their lymphatic system is damaged or blocked, resulting in lymph deposition at the distal end of the limb. Although some cancers (and cancer treatments) can cause lymphedema, infection can also stimulate swelling. Symptoms of lymphedema also include heavy or tight arms or legs, inability to move normally, repeated infections, skin hardening or thickening, and difficulty sleeping.

  Weight gain: Overweight and obese people have swollen ankles for two reasons. First of all, the extra weight applied around the joint will cause fluid retention around the joint. In addition, excessive hormone storage in excess fat cells will also lead to changes in hormone function, resulting in fluid retention.

  Taking certain drugs: Due to the complex interaction between drugs (including over-the-counter drugs) and the body, they may cause ankle swelling. Some drugs can cause fluid retention. Some drugs for treating blood pressure, anti-inflammatory steroids and even non-steroidal anti-inflammatory drugs (such as ibuprofen) have such side effects. Estrogen and some antidepressants can also cause ankle swelling.

  Arthritis: Symptoms of arthritis include joint swelling, pain, stiffness and difficulty in moving. This disease is very common in the elderly and will affect all joints of the body, including the ankle. Inflammation associated with arthritis causes joint swelling.

  Signs of blood clots: One of the most shocking causes of swelling around the ankle is blood clots (which usually spread further up the leg). If the swelling on one side continues to spread upward, it needs to be checked in time. In some cases, blood clots can enter the lungs and lead to life-threatening pulmonary embolism. If you notice other signs of thrombosis (such as pain, shortness of breath, dizziness, redness or discoloration of the skin), you should see the emergency department immediately.

  Intravenous work is inefficient: venous dysfunction will affect blood circulation back to the heart, allowing blood to collect on the feet and ankles. With the passage of time, the stretching function of the one-way valve of vein becomes worse, which leads to liquid leakage. This happens when the valve is damaged or weakened due to aging or sedentary, which is more common in middle-aged and elderly women over 50 years old.

  It may also be a symptom of heart problems: patients with congestive heart failure (caused by coronary heart disease or hypertension) have at least one ventricle that cannot pump blood normally. If the heart can’t pump enough fluid, the fluid will flow back. This usually happens in the feet and ankles, causing swelling. In more serious cases, it can extend up to the legs. Other symptoms of heart failure include shortness of breath or irregular heartbeat, persistent cough and chest pain.

  There are liver or kidney problems: kidney and liver dysfunction will affect the content of body fluids, causing fluid retention and swelling of ankle joints. In the case of kidney damage or nephropathy, the kidney either leaves too much fluid and sodium, or there is not enough protein in the blood, which will lead to fluid accumulation in the lower limbs. When renal failure occurs, swelling and tenderness will affect the whole leg below the knee. Liver disease also involves a low level of protein in the blood, resulting in fluid leakage and swelling of the lower limbs.

  Compile/Guo Shaoshan

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What do you think of "prices around": the year-on-year increase in fresh fruit prices has dropped significantly.

  According to the data released by the National Bureau of Statistics on September 10th, food prices rose by 10% year-on-year, of which pork prices rose by 46.7% and fresh fruit prices rose by 24%, which was an important reason for the increase in food prices. So, what is the current fruit price trend? Can the price of fruit come down gradually? The reporter conducted an interview on this.

  The price increase of fresh fruit in August dropped by 15.1 percentage points compared with the previous month.

  At 6 o’clock in the evening, Tianshixin Life Market in Beijing Shifoying is very lively. "Fruits are all reduced in price!" Sister Fan, a fruit vendor, pointed to her own fruit and said, "When grapes first came into the market, Kyoho was more than a kilo of 10 yuan, but now it is about a kilo of 4 yuan. Mo Tong watermelon also dropped from a catty of 3.5 yuan to 3 yuan. Compared with this time last year, the price has not risen, and the price of Apple has dropped a lot! "

  In Urumqi, more than 2,500 kilometers away, Mr. Zhang, who is waiting in line at the fruit shop, pointed to the peaches in the basket and said, "Such a good flat peach was sold to 32 yuan for one kilogram at the most expensive last year, and it was not in 20 yuan when it was first listed this year. Now it can be bought in 10 yuan."

  The sales price of fruit in the market has dropped, and the purchase price of fruit beside the orchard is relatively stable.

  Luochuan County, Yan ‘an, Shaanxi Province, has an apple planting area of 530,000 mu. It is estimated that the output of apples will exceed 930,000 tons this year, and the output value is expected to exceed 5 billion yuan. It is a veritable "hometown of apples". Today, it is the most prosperous time for Luochuan Apple to trade.

  "Early-maturing apples are 4 yuan per catty on the first day, 3.5 yuan on the second day, 2.5 yuan on the third day, and then stabilized in 2 yuan." Jia Jiali, a villager in the third group of Zhuniu Township, Luochuan County, planted 6 mu of apples this year. On September 4, foreign wholesalers went to the street to start buying apples. "Most of my family are late-maturing Fuji, and this year’s output is high. It is estimated that the purchase price will be one catty in 3 yuan, slightly lower than last year."

  In Shanxi, Yang Xinmin, a fruit grower in Xicun, yongji city, planted 7 mu of red Fuji apples. He has the same feeling about the change of fruit purchase price. "The early-maturing apples planted in the village, when they first went on the market, the purchase price was one kilogram and one piece of seven or eight, followed by only one piece of four or five. Late-maturing Fuji apples are estimated to be only seven or eight cents a catty, which is less than one dollar, which is more than half lower than last year. " Yang Xinmin said.

  According to the national data, since July, with the large number of seasonal fruits such as watermelon, melon, peach and apricot on the market, the prices of various fruits in the market have gradually dropped. In August, the price of fresh fruit rose by 24% year-on-year, and the growth rate dropped by 15.1 percentage points from the previous month.

  According to the price monitoring of China Fruit Circulation Association, on September 6th, the wholesale price of Red Fuji (above the second grade of 80mm) in China dropped from the highest point of 14.71 yuan per kilogram on July 2nd to 13.15 yuan, a decrease of 7.6%. The wholesale price of Huangguan pear (weighing more than 250g) dropped from the highest point of 15.19 yuan per kilogram on June 25th to 6.09 yuan, down by over 59.9%. The national average wholesale price of Kyoho grapes also dropped to 7.98 yuan per kilogram from 9.8 yuan on August 6th.

  Factors such as widespread low-temperature freezing weather and reduced fruit production in southern China have pushed up fruit prices.

  The price of fresh fruit attracts people’s attention, mainly because since Tomb-Sweeping Day this year, the prices of bulk fruits, such as apples and pears, have risen rapidly, and the speed and range of increase have exceeded those of previous years.

  According to the data released by the National Bureau of Statistics, in April, the national fresh fruit price rose to double digits year-on-year. Since then, the fresh fruit price has been rising all the way. In June, the fresh fruit price rose by 42.7% year-on-year, which reached the peak of this year, affecting the CPI increase by about 0.71 percentage points. However, the year-on-year increase in fresh fruit prices in July has narrowed to 39.1%; From the ring comparison, the price of fresh fruit decreased by 6.2% in July.

  Is the increase in fruit prices caused by the increase in production costs? The reporter learned from interviews in Xinjiang, Shaanxi and Shanxi that the planting cost and transportation cost have not changed much in recent years. "The labor cost is about one day from 100 yuan to 120 yuan, plus the cost of chemical fertilizers, pesticides and fruit bags. The total cost of 6 mu of land is 17,000 yuan, and the cost has been relatively fixed in recent years." Jia Jiali said.

  So what is the reason for pushing up the price of fresh fruit?

  "In the first half of this year, especially in the second quarter, fruit prices rose sharply and quickly, which was caused by the superposition of comprehensive factors." Lu Fangxiao, president of China Fruit Circulation Association, said.

  First of all, last year, the weather was bad, and the fruit output declined, which led to a decrease in inventory this year and pushed up the fruit price. According to Lufang School, during the period of Tomb-Sweeping Day in 2018, the nationwide low-temperature freezing weather had a great impact on the fruit producing areas. The output of the main apple and pear producing areas such as Shandong, Shaanxi, Hebei, Gansu, Henan, Shanxi and Xinjiang all decreased to varying degrees. The main reasons for the general increase in fruit prices were the decline in output, the lack of stocks and the changes in the relationship between supply and demand in the market.

  "April and May are the off-season of fruit supply every year. In summer, fruits have not been listed in large quantities, and the varieties are not rich. There are fewer types of fruits to choose from, and the stocks of apples and pears are small, which further increases the prices of fruits such as apples and pears." Lu Fang said.

  Secondly, in the first half of this year, the extreme weather was "difficult to destroy flowers", which led to the reduction of fruit production in the south and further increased the price of fresh fruit. Zhao Junye, a researcher at the Institute of Agricultural Information, Chinese Academy of Agricultural Sciences, said that in the first half of the year, due to adverse weather, southern fruits such as litchi were reduced due to disasters, and the listing of watermelons and melons was delayed, which overlapped with the low inventory of stored fruits such as apples and pears, and the staged supply in the fruit market was tight, which led to a significant increase in fruit prices in the first half of the year, especially in May and June.

  Finally, digesting high-priced stocks has also led some fruit vendors to be reluctant to cut prices. Li Bingliang, a fruit merchant who is engaged in fruit purchase and wholesale in Urumqi, told reporters that most of the red Fuji apples on the market are still in stock last year. Because of the high purchase price and long-term storage in cold storage, these costs can’t be reduced too low, but with a large number of fruits in season this year, there is no market for high-priced apples in stock last year.

  There is a bumper harvest of fruit this year, and the price will return to a reasonable level.

  "From the price curve of the past years, July and August are the times when apples are green and yellow. Most of the apples sold are frozen last year, and the price is the most expensive, while the harvest season is often the low price." Qu Zhigang, director of the Apple Marketing Office in Luochuan County, Shaanxi Province, said, "It can be expected that the price of apples will fall from a high level and tend to be stable in the next few months."

  According to the investigation of China Fruit Circulation Association, only a few small areas have abnormal weather during flowering this year, and most apple and pear producing areas have a bumper harvest in sight. According to the main producing areas, the amount of apple bagging in 2019 has increased significantly compared with that in 2018. The newly-built orchards in western producing areas such as Shaanxi, Gansu and Xinjiang will be put into production one after another, and the total output will increase. In addition, the purchase price of fruits in the 2018 season is high and the benefits are good. Fruit farmers will increase investment and strengthen management in the orchards in the 2019 season, and the quality will also be improved.

  "It is estimated that the total output of apples and pears will reach or exceed the historical peak in 2019. In addition, imported fruits will continue to enter the China market, and the domestic market supply is sufficient to fully meet the market demand, and the fruit price will return to a reasonable level." Lu Fang said.

  According to reports, the origin of China’s imported fruits has expanded to more than 60 countries and regions. According to the data released by the Ministry of Agriculture and Rural Affairs, the import of fruits and products in the first half of the year was 4.17 million tons, up 31% year-on-year. The import channels were basically smooth and the import momentum was strong.

  "The overall supply of fruit is abundant, which will drive the price of fruit to continue to fall. Homogenized ordinary and low-end fruits may be difficult to sell at low prices during the centralized listing period, while high-quality and characteristic fruits that meet the needs of consumption upgrading can still sell at higher prices. " Zhao Junyi said.

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Half-year exam for beauty companies: make-up can’t compete with skin care, and cheap ones can’t sell at high prices?

Source: Time Weekly-Time Online

  Consumption is a video column of’ No.19 Business Research Society’ under Time Weekly. By the reporter of Time Weekly’s consumer group, we can interpret the big and small things in the consumer field in popular and lively language.

  With the disclosure of financial reports in the first half of this year, coupled with the prospectus just submitted by a new company, the transcripts of domestic beauty products in the first half of this year are beginning to take shape.

  It is worth mentioning that it is different from the previous "fair price" and "flat replacement" route, including most domestic beauty products such as YSG.NYSE, shanghai jahwa (600315.SH), Shangmei Group, Polaiya (603605.SH) and Betani (300957.SZ).

  Don’t, cheap beauty is not popular?

  If the time is set back to 2019, with the popularity of the first year of live broadcast, the new domestic beauty products at that time can be roughly divided into two categories: one is to follow the "fair price" route like a perfect diary, and the other is to create an elegant and dignified Chinese style. Huaxizi faction.

  These two brands are also the first brands with the help of koc, a small red book. At the beginning of the domestic beauty trend, the sales volume was also "leveraged". In 2019, Perfect Diary won Tmall’s make-up sales champion from January to November with sales exceeding 1.5 billion yuan. In the same year, Huaxi’s sales also reached 1.1 billion yuan.

Source: screenshot of the video number of No.19 Commercial Research Institute

  The scene of the hot sale of domestic beauty products in those years seems to be still vivid. However, since the second half of last year, the sales of domestic beauty cosmetics have declined. By the first half of this year, the consumption of beauty cosmetics has obviously become more rational and restrained.

  Statistics from the National Bureau of Statistics show that from January to June this year, the total retail sales of cosmetics nationwide was 190.5 billion yuan. Among them, the retail sales in March, April and May fell for three consecutive years year-on-year, and only the first and second ends achieved data growth, and the total retail sales decreased by 2.5% compared with the same period of last year. This is also the first decline in the total retail sales of cosmetics in the first half of the year in the past 10 years.

  At the same time, the financial report data of some domestic beauty brands can also explain the problem.

  Take the financial report of Perfect Diary’s parent company Yixian E-commerce in the second quarter of this year as an example. Its beauty business revenue decreased by over 50% year-on-year, the overall revenue decreased by 37.59% year-on-year, and the net loss was 266 million yuan. The main reason for the decline in single-season revenue is the decline in the company’s makeup sector revenue. In the second quarter of this year, the income of beauty brands such as Perfect Diary, Little Ondine and Pink Bear of Yixian E-commerce decreased by 50.5%.

  However, Yixian e-commerce has already deployed high-end brands in skin care in the early years, such as acquiring high-end brands including Galénic Clanli, DR.WU and British skin care brand EveLom, and the layout of these non-parity brands has also received some positive feedback.

  In the second quarter of 2022, Yixian E-commerce Company recorded a net income of 318 million yuan, a year-on-year increase of 49.2%. Among them, the net income of the above three brands increased by 112% year-on-year, exceeding the overall performance growth rate in the skin care field.

  Now, it seems that it is wise for some beauty companies that used to focus only on the field of make-up not to put their eggs in one basket. However, the skin care track is also a fierce competition zone.

  In the first half of this year, shanghai jahwa, an old domestic brand specializing in skin care products, had a revenue of 3.715 billion yuan, down 11.76% year-on-year; The net profit of shareholders of listed companies was 158 million yuan, a year-on-year decrease of 44.84%; The gross profit margin was 59.91%, down 1.35 percentage points year-on-year, and it once again became a rare enterprise in the industry with a gross profit margin of less than 60%.

  Although shanghai jahwa pointed out in the financial report that it was caused by the epidemic situation, it is still difficult to hide its embarrassing situation of "not high enough, not low enough" in products.

  At present, the brands of shanghai jahwa’s shanghai jahwa’s beauty and skin care products mainly include Meijiajing, Liushen, herborist, Yuze and Shuangmei. Although their brands have enough "national recognition", if they are refined into various categories, the twin sisters who are positioned in the high-end market do not seem to run out, while Liushen and Meijiajing, which are oriented to the mass market, are also facing the dilemma of brand aging, and Meijiajing even experienced a decline in revenue year after year.

  In contrast, beauty brands with mid-to-high-end positioning and characteristic big items are more popular. For example, Shangmei Group and Polaiya, which have played a relatively "slippery" skin care concept in recent years, have launched their main big items with double A alcohol essence, while the latter has early C and late A essence.

Source: screenshot of the video number of No.19 Commercial Research Institute

  If we say that most of the traditional beauty brands are only some items with high profit margins. Then, in recent years, some domestic medical brands have enjoyed the pleasure of making money brought by high gross profit.

  For example, Giant Bio’s gross profit margin was as high as 87.2% in 2021. According to its prospectus, in 2021, the company still made a net profit of 800 million yuan despite spending as much as 350 million yuan on marketing.

  Fuerjia, who is also a brand of medical beauty, just submitted the prospectus. From 2019 to 2021, the comprehensive gross profit margin was 76.97%, 76.47% and 81.95% respectively, showing an overall growth trend.

  Betaine, known as the "first share of medical beauty", earned 2.05 billion yuan in the first half of this year, of which 1.828 billion was from "skin care products" alone, accounting for nearly 90% of the main business income; The income of "make-up" category only accounts for 1.08% of the main business income.

  Make-up is not as good as skin care, and selling cheap ones is not as good as selling expensive ones, which has basically become the general trend. According to the incomplete statistics of Lianshang. com, there were 39 financing incidents in the field of beauty cosmetics from January to June 2022, among which 14 financing incidents occurred in the field of skin care, accounting for about 36%; In the field of cosmetics, there were only 4 financing incidents, accounting for about 10%.

  Not only domestic products, but also foreign brands are basically this path.

  Once a cheap choice, the Korean brand Amore is also going downhill. Since 2019, its makeup brand Yuefeng Shiyi has closed more than 600 stores; Even Amore’s makeup brand Yidi House and high-end brand Heyan have closed all offline stores in the China market last year and this year, which is a losing streak.

  Coincidentally, Maybelline, a European and American popular brand, also announced a total withdrawal of cabinets two months ago. You know, in the embryonic stage of the domestic makeup market, Maybelline can be said to be the makeup enlightenment of the post-80 s and post-90 s.

  However, in such a large China market, how can foreign beauty brands let go easily?

  On May 10th this year, Shiseido launched its first special investment fund in the China market. Shiseido cooperated with Boyu Investment to inject 501 million yuan, with Shiseido accounting for 98% of the shares. It will focus on emerging brands in frontier markets such as beauty and health, as well as investment opportunities of relevant upstream and downstream technical service companies.

  At the same time, L ‘Oré al also signed a contract with Oriental Beauty Valley in May this year, announcing the establishment of the first investment company in China market, which is committed to investing in innovative beauty technology. Carita CARIDAE, a French luxury cinema brand owned by L ‘Oreal, also officially entered the China market in August.

  Overseas brands are still eyeing the mid-to-high-end layout, and it remains to be seen whether all kinds of domestic beauty cosmetics can move from "online celebrity sales" to "long sales".

Reporting/feedback
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Di Fei Shi joined hands with Tik Tok to open a live beauty feast to attract China customers to spend in Hong Kong.

  DFSThe first cross-border retail partner of Tik Tok Life Service.  Create a brand-new international for China customersextravagantmagnificentTourism retailShopping experienceDi Fei Shihand in handTik Tok opens live beauty feast.,mix togetherOnline and offline shopping mode, attractChina beauty cosmetics customers come to Difeishi Hong Kong store for consumption. 

 

  DFS has established an unprecedented partnership with Tik Tok Life Service, which completely changes the luxury travel retail experience of China consumers by integrating online and offline shopping modes. From November 23 to 26, 2023, the two parties jointly held a live broadcast feast to introduce a series of beauty products to Tik Tok users. Users can buy vouchers at preferential prices immediately, and then they can easily buy their favorite products in four branches of Defix Hong Kong in the future. The second live broadcast will be held on February 2-3, 2024.

  Through the interaction with the anchor, customers can fully understand the related beauty products, choose products that meet their personal needs, and enjoy preferential prices at Deafy Hong Kong Branch. Difeishi fully combines the advantages of online and offline shopping and implements its concept of creating intimate shopping experience and personalized service.

  Tik Tok has a huge group of short video users, and this cooperation has attracted brand-new customers from this platform, and also provided them with a new solution for shopping at Deficit. At the same time, the fascinating live content and exciting vouchers have stimulated the members of DFSCRILE, an award-winning membership program of DFSCRILE, to spend money on the platform.

  (Hong Kong, China) The world’s leading luxury travel retailer, Defraux Group, reached the first cross-border retail cooperation between China and China with Tik Tok Life Service, a large short video platform in, creating a brand-new international luxury travel retail shopping experience for China customers. From November 23 to 26, 2023, the two sides held "DFS Heartbeat Day" for four consecutive days. The live broadcast of "Opening Ceremony" introduces more than 80 beauty products to Tik Tok users, covering skin care, make-up, perfume, etc., and provides real-time discount for purchasing HK dollar vouchers in RMB, so that customers can cash them directly when they visit four branches of Defraux in Hong Kong.

  As the first live broadcast cooperation between Tik Tok Life Service and retailers in Hong Kong, Defocus and Tik Tok Life Service have brought a new shopping experience to as many as 600 million Tik Tok users. By interacting with the anchor, customers can deeply understand the beauty products carefully collected by Difeishi for customers, easily choose the top products that meet their own needs, and then buy their favorite products at preferential prices when they visit Difeishi Hong Kong branch in the future.

  Due to the enthusiastic response, Defocus and Tik Tok Life Service have decided to conduct the second live beauty cooperation from February 2 to February 3, 2024, when professional beauty anchors will introduce the iconic products covering the fields of skin care and perfume on the Tik Tok platform.

  Open up cross-border customers with high consumption power  30% of direct income comes from new customers. 

  This cooperation has successfully stimulated the consumption of the members of the exclusive club, and at the same time opened up new customers with high consumption power. According to the data, 30% of the income directly created by the first beauty live broadcast comes from new customers, and the Sales per visit, SPV) created by customers from this beauty feast live broadcast is 88% higher than that created by new customers from branches. It can be seen that this cooperation has successfully and effectively helped Difeishi to get in touch with the target customers of beauty products, and further enhanced the popularity and market share of Difeishi brand in Chinese mainland. This cooperation also reflects that Tik Tok Life Service and its partners in Hong Kong can reach customers with relevant shopping experiences through innovative ways, thus creating e-commerce revenue for the platform and deepening the user experience.

  Through this strategic cooperation, Defocus has also become the first merchant in China and Hongkong to realize the bright code redemption of vouchers, which means that customers only need to show the QR code of vouchers on the Tik Tok application when checking out, without downloading other applications or printing vouchers. This seamless payment system has brought more convenient and comfortable shopping experience to customers of Defiance Hong Kong Branch.

  Qiu Rong, executive vice president of digital business and marketing of Deafex, said: "Adhering to the innovative concept of the Group, Deafex has been committed to continuously improving customers’ shopping experience by using technology and creating value for our brand partners through innovation. Consumers from Chinese mainland have always been the core customers of Deafex. I am very glad to have reached an unprecedented cross-border retail cooperation with Tik Tok Life Service, which has won enthusiastic response from users in Tik Tok. This cooperation has created additional customers and e-commerce income for Defoe and Tik Tok Life Service, setting a successful precedent for more diversified cooperation in the future. "

  Don’t miss it: Di Fei ShiX The second beauty live broadcast of Tik Tok Life Service  New anchors and more heart-warming offers will be launched soon. 

  For the vouchers purchased in the second live broadcast, customers can cash them in person at Deafex Hong Kong Branch within three days. Users in Tik Tok can pay attention to the "DFS Difeishi Global Travel Purchase" account and participate in the live broadcast of this beauty feast in real time. The life service plan between Deafy and Tik Tok will further expand the cooperation to Deafy’s Macau branch, so that Tik Tok users can choose to shop in Macau branch after purchasing vouchers in the live broadcast room, creating more possibilities for their shopping trip.