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Warning! Typhoon Taba disturbed parts of East China coastal areas, Zhejiang and Shanghai, and it was raining today.

  China Weather Network News The Central Meteorological Observatory issued a typhoon blue warning at 06: 00 on September 21:

  Typhoon Taba, the 17th typhoon this year (strong tropical storm level), entered the southern part of the East China Sea early this morning (21st, the same below). At 5 o’clock in the morning, its center was located in the southern part of the East China Sea about 210 kilometers south-west of Naha City, Okinawa Prefecture, Japan, which was 25.4 degrees north latitude and 125.8 degrees east longitude. The maximum wind force near the center was 11 (30m/s), and the lowest pressure at the center was 980.

  It is estimated that "Taba" will move to the north-west direction at a speed of about 25 kilometers per hour, and its intensity will be maintained or slightly enhanced, and the maximum intensity can reach typhoon level (12, 33 meters per second); It will turn to the north-east direction around 125 degrees east longitude around this evening, moving towards the southern coast of the Korean Peninsula, and then moving into the Sea of Japan, gradually degenerating into an extratropical cyclone.

  Gale forecast: From 08: 00 on the 21st to 08: 00 on the 22nd, there will be 6-7 winds with gusts of 8-10 in the East China Sea, the Yellow Sea, the Bohai Sea, the east of Taiwan Province, the Taiwan Province Strait, bashi channel, the coastal areas of Taiwan Province, northern Fujian, Zhejiang, Shanghai, Jiangsu, the Yangtze River estuary, Hangzhou Bay and Shandong. There will be 8-9 winds in most parts of the East China Sea and the southern part of the Yellow Sea, and 10-12 winds in some sea areas, with gusts up to 13-14.

  Precipitation forecast: From 08: 00 on the 21st to 08: 00 on the 22nd, there will be heavy rain or rainstorm (50-90 mm) in the northeast of Zhejiang and the east of Shanghai.

  Defense guide:

  The government and relevant departments shall, in accordance with their duties, do a good job in typhoon prevention and emergency rescue.

  Stop outdoor dangerous operations such as indoor and outdoor large gatherings and high altitude.

  Reinforce or dismantle structures that are easy to be blown by the wind. Personnel should not go out at will, and should stay in windproof and safe places as far as possible, so as to ensure that the elderly and children stay in the safest place at home, and the dangerous people will be transferred in time. When the typhoon center passes by, the wind will decrease or stay still for a period of time. Remember that the strong wind will suddenly blow, and you should continue to stay in a safe place to avoid the wind, and the dangerous people will be transferred in time.

  Relevant areas should pay attention to prevent flash floods and geological disasters that may be caused by heavy precipitation.

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"Masked Hotel" is cold, so Kimura Takuya and Masami Nagasawa are not working?


Special feature of 1905 film network Last week, a Japanese movie full of "starlight" officially broke into the audience’s field of vision in China — — .


The film "Masked Hotel", starring famous Japanese movie stars Kimura Takuya and Masami Nagasawa, landed in Japanese cinemas in January last year, beating the film released at the same time in one fell swoop, earning 4.6 billion yen at the box office and being recognized by critics.

However, when the film was released in China on September 4th, it was questioned by the audience, saying, "I feel too much and bow all the time", "I think this reasoning part can be understood at the age of 6+"and "wasting the card".


Surprisingly, even Douban, which has a large number of Japanese film lovers, only gave a score of 6.4.


Why did the star-studded "Masked Hotel" meet the criticism of "China Diners"? We specially invited Lu Jianing, an associate professor at China Communication University, to talk about this film with us.


one


Obviously, Kimura Takuya and Masami Nagasawa, the two leading actors in the movie "The Masked Hotel", are very popular in China, and "can be said to be the most well-known Japanese stars in China".


Lu Jianing compared them to Tony Leung Chiu Wai and Zhou Dongyu in China. "They have one thing in common, that is, they are relatively productive, and they are not the kind of stars that you rarely see in movies and TV.".


So, why is this movie, which is popular in Japan, neglected in China? "This is a very serious acclimatization," Lu Jianing said. "Just like watching TV, things on suspense channels suddenly cross the frequency and jump into the food column."


That is to say, the film gives the audience a preset suspense type, and the audience will naturally want to see a plot that burns their brains, but in fact, its suspense is not so strong, let alone burning their brains, and the murder plot in the second half is even more sloppy, far less than the similar theme film "Sword Out of the Sheath" which was popular in previous years.


For example, Masami Nagasawa seems to have obsessive-compulsive disorder, and he always puts the paper town with the hotel logo in a suitable position. The audience thought it was an important crime-solving prop, but found that it meant nothing.


The great leap from suspense stories to career stories has caused great resistance among the audience. In contrast, pure professional films, for example, "are much better than this kind of sandwiched situation."


2


Regarding the suspenseful reasoning part of the film, WeChat official account’s "Sir Movie" issued a document saying that "the element of reasoning is just a mask worn by the film, and behind it is more profound thinking and questioning about society".


Is the social expression of the film the deep reason that hinders the box office and word of mouth? Under the cloak of suspense, what makes Masked Hotel go further and further away from the audience in China?


We can see that some Japanese audiences have reported that they can appreciate more profound things from the film, but there is a gap between them and China audiences.


The existence of "mask" in the film, for the audience in China, is to see what intrigues there are after the mask is uncovered, but for the Japanese, it is a culture that has existed from the entertainment and customs industry in the Edo era. Everyone will fabricate their own life experience and identity and deal with people in the service industry, but they still have a good talk with each other and experience some kind of performance fun at the same time. "Moreover, this is an aestheticism tendency. At this point, elements such as’ mask’ are very difficult for China audiences to understand," commented Lu Jianing.


Take the tearful teacher in the film as an example. As a loser who has lost his job and is about to be forced to return to his hometown, his behavior of still going to the hotel to find the pleasure of "mask" is quite confusing to the audience in China.


"We will think, this kind of situation you also ran to the hotel natural and unrestrained? But for the character, maybe he will think it is my last happiness in Tokyo, where I can ask the hotel people all kinds of requirements to become a decent and elegant person, "Lu Jianing analyzed." As a hotel person, as long as you are a guest, you don’t care what your background is, it’s their professionalism. "


In the current social environment in China, young people are keen to express their true selves through social media. For stars, we also like to see the truest side of their lives. "But this movie seems to run counter to our current trend," Lu Jianing said.


Therefore, successful mystery stories or suspense movies in China attach great importance to sociality, revealing the truth, criticizing hypocrisy and other topics, "which is very inconsistent with the focus of this film".


Finally, Lu Jianing pointed out that the internal circulation of Japanese films (that is, self-production and self-marketing) has been going on for a long time. "They sometimes don’t consider overseas markets like the United States."


In their view, the film shows the inside story of the hotel’s internal management and service industry, and invited two stars of this level to play it, which has already possessed certain wonders. "But in fact, it may be that they didn’t make full use of their own resources," Lu Jianing said. "Keigo Higashino’s novels, Japanese reasoning and Japanese idol stars really have more room to play."


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There is no "gap" between Chinese and western cultures, only "difference"

    (Reporter Chen Jingxia) Why did Chinese feel inferior in culture for a hundred years? Why does China lack cultural soft power today? At the seminar on how to improve China’s cultural soft power held by Capital Normal University recently, the new book "Deciphering the Theory of Progress-Correcting the Name of China Culture" by scholar He Qing aroused heated discussion among experts and scholars.

    Regarding the above problems, He Qing believes that the general root is that Chinese accepted the western "progressive theory". The theory of progress is to measure the progress and backwardness of a society by the standard of material economy. "China is backward in material economy, so the whole culture of China, including political system and even language, is backward. This has constituted the habitual logic of modern China cultural people who believe in progressivism. " The progressive theory, which originated in the west at the end of 18th century, is essentially a kind of western centralism: the west is set to be the most advanced, while other non-western regions are in the stage of barbarism. The west is equivalent to "modernity", while non-western regions are in "pre-modernity". Therefore, the progressive theory first denies non-Western culture and China culture in the sense of time or times. In addition, the progressive theory also assumes that this "advanced" western culture is universal, which leads to a western-centered cosmopolitanism and denies China culture in a spatial or national sense. Under the double negation of China’s culture by the theory of progress, China intellectuals often think that the western social culture has reached "modernity", while China is still in a "feudal" and "autocratic" environment. It can be said that the theory of progress has caused the profound cultural inferiority of China intellectuals in the past century, and the theory of progress has become the spiritual opium of some China intellectuals. He Qing pointed out that the relationship between China culture and western culture is not a "gap", but a "difference", and he called for re-affirming the value of China culture and rectifying the name of China culture. "To achieve national rejuvenation, China must have its own core cultural values. China’s three core values of "benevolence, righteousness and serving the people",It is completely equivalent to the western values of human rights, freedom and democracy. "

    It is reported that "The Theory of Cracking Progress" is the first book in the series "Returning to China" published by the Central Compilation and Publishing House. The purpose of this series is to break the superstition of Chinese people about western left or right utopia, and to look at western cultural history and China cultural history again.

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Entrepreneurs in small towns in Sichuan focus on the delicious food in their hometown, and the sales of e-commerce in 8 years range from several hundred yuan to over 100 million yuan per year.

00:45
Cover journalist Lei Qiang
The annual double 11 is in full swing, and double 11 is becoming the busiest time for Santai County in Mianyang, Sichuan. In the eyes of many local people, this is almost the 25th "solar term" for busy farming in a year.
At noon on November 4th, at the time of meal, in the live broadcast room of Uncle Yang’s flagship store, more than 11,000 netizens were watching the live broadcast. The anchor introduced the local specialty food-preserved sausages. Unexpectedly, the local sausage enterprise, which focuses on hometown flavor, has sold more than 800 yuan from the front line in eight years. After digital upgrading and transformation, it has sold over 100 million yuan annually by taking the new channel of double 11 e-commerce live broadcast, and this gourmet business has gained a great reputation in the local area.
Post-80s entrepreneurs focus on hometown flavor.
With the help of e-commerce and live new channels, the annual sales exceeded 100 million yuan.
In Sichuan, sausages and bacon have always been an indispensable delicacy at Chinese New Year family banquets. Every household has the habit of making sausages and bacon in late autumn. With nostalgia for the taste of the same year, yang hu, born in 1980s, began to ponder this "taste" business.
In 2013, yang hu established the brand "Grandpa Yang", which is mainly engaged in the research and development of cured food. In the workshop of cured food production in yang hu, there is no smoke as expected, but more automatic production lines. He told reporters that at present, his entire production and sales chain is fully realized by digital management, and the company’s products are basically sold through online channels.
"Eight years ago, we quickly opened a store to participate in double 11, but it was too late to keep up with the products and logistics. At that time, we only sold 800 yuan. This year, the first wave of double 11 was sold for three days. At present, we have issued more than 40,000 orders. " Yang hu told reporters that before their production and sales had no data support at all, all the workers were busy with the order. "In the past two years, I have spent my mind on the construction of digital work, and with the help of Tmall, I have given us visual data to guide and manage the delivery, production and sales, and our sales will naturally improve."
Like yang hu, Xiao ‘an, a native of Mianyang born in the 1980s, coincides with the increasing attention of e-commerce platform to regional cuisine, and has stepped on the development trend of hometown cuisine. Around 2017, the local government called on young people in their hometowns to return to their hometowns for employment. The following year, Zhou Xiaoan moved to Mianyang with his team and founded the Shulaji. "Santai County is very different from before. Because of the development of e-commerce, young people can also start businesses and find jobs through the Internet in the county." Zhou Xiaoan said.
According to the current data, the overall sales scale of Mianyang sausage on Tmall in 2021 is twice that of the same period last year. During the period of double 11, the sales of Mianyang sausage increased by 100% year-on-year, and the sales of brands such as Uncle Yang and Shulaji far exceeded expectations.
With consumers’ yearning for a better life and the increasing demand for quality life and high-quality food, the e-commerce platform side hopes to tap regional food and send local specialty food to the table of consumers all over the country. Mianyang sausage, represented by Shu Laji and Uncle Yang, just stepped on the rising trend of bacon in the e-commerce platform and became a large-scale and excellent-quality bacon brand in Santai County.
Expert opinion:
The development of e-commerce industry in small towns needs to grasp three major Internet thinking.
Counties like Santai, like many counties in China, are unknown to outsiders. However, in recent years, the sausages in Santai County have sold well all over the country with the help of e-commerce platform, becoming another new food business card in Sichuan after hot pot and rabbit head. Along with the opportunity of e-commerce to give birth to the sausage industry, it attracted a large number of post-80 s and post-90 s entrepreneurs to return to their hometowns, which also revived this once-populous county.
In this regard, Li Dongmei, deputy dean of the School of Management of Sichuan Agricultural University, said that under the background of building a digital power in our country, for the development of digital economy, one is digital industrialization, and the other is industrial digitalization. The digitalization of industry is actually to combine the digital economy with traditional industries, so that traditional industries can achieve the purpose of rural revitalization through digital transformation. In addition, in the process of digital rural construction, how to digitally transform the agricultural industry is to achieve such a strategic goal through the co-construction, co-creation, win-win and sharing of platforms, enterprises and the government.
Regarding the future development of Mianyang sausage industry, Li Dongmei said that in order to realize the rapid development of the whole industrial chain, small-town e-commerce food industry needs to take a brand road, a quality road and a safety road, and at the same time, grasp the three major interconnected thinking, namely, demand thinking, pain point thinking and fan thinking, and fully integrate into the creative culture of the enterprise, organically cooperate online and offline, form a strong external guarantee outside the products, and assist the high-quality, efficient and rapid development of the industry.
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Bilibili UP initiated the stop of the tide? No, but the idea of UP needs to be heard.

K figure 09626_0

K graph BILI_0

  "Stop more, goodbye."

  On March 31st, bilibili’s UP owner "King Xu who lives by his face" with 3.854 million fans released a video announcing that the update would be temporarily stopped.

  In this video with a broadcast volume of nearly 5 million, he admits that the reason for suspending the update is firstly "not making money or even losing money", and secondly "being a little tired" for maintaining continuous update.

  Just the day before, "-LKs-", one of the top 2022 UPs with 3.112 million fans, just released the video "Notes on Temporary Stop". Since then, some UP owners have announced "stopping the shift" one after another. On April 2nd, "bilibili UP Master Initiates Stop Watch Tide" rushed to the hot search list. Not long ago, bilibili was called a "conscience platform" by many netizens because of the news that "the loss was 7.5 billion to the UP owner and 9.1 billion".

  At the time of hot search, the main response from UP indicated that "stopping is a personal behavior" and "everything is normal". People close to bilibili told reporters that at present, there are nearly 10,000 UP owners with more than 500,000 fans in bilibili. On this base, "single-digit stop is more normal".

  The reporter visited some users of UPs and bilibili, and found that "stopping watch" may be a personal choice, but when a large amount of traffic strikes, content quality, creative ecology and incentive mechanism are all problems faced by various content communities and video platforms with increasingly fierce competition.

  Although it is not more "tidal", there are more choices.

  Found that after boarding the hot search, "-LKs-" immediately inHe said that he was "lying down". But under the video of bilibili himself announcing the suspension of updating, he put his message on the top, emphasizing that the suspension of updating is "completely random personal vacation+decoration", and said that "this channel is developing normally this year, and the income is no less than last year", and he bluntly said "maybe this is a coincidence" for the hot search.

  "-LKs-" emphasizes "normal development"

  Even King Xu, who made it clear that he was "losing money", publicly thought that the hot search was "inexplicable" and "I don’t know who arranged it", and said that bilibili was only a publishing platform for himself, and whether he stopped or not had nothing to do with bilibili. "There is no difference between content creation and ordinary work. It is normal for some people to make money and others to lose money. There is no need to make a fuss about people from all walks of life."

  The reporter visited and found that some temporarily updated UP owners also have different personal situations. With 1.865 million fans, "Xu Yun Wandering in China", the travel leader, almost kept the frequency of "daily shift" during his cycling trip to Northeast China in February this year, but he didn’t update it after March 25th. However, he had previously indicated that the update would not be frequent when he returned to his hometown for rest after cycling, and said in the video commentary that "it hasn’t been updated in recent days, and there is nothing".

  Some netizens also found that there are only a few UP owners who have been repeatedly cited as "stopping the tide", but the update situation of UP owners they are concerned about is still relatively normal. "I am used to refreshing and clicking from the homepage casually. Maybe I missed some UP master updates in the recent homepage push." Mr. Lu, who is engaged in brand marketing, looked at the UP owners he was concerned about and found that all of them were normal. "For example, a film and television top 100 UP owner in 2018, I thought he hadn’t updated recently. I clicked on his personal homepage and found that he updated every day recently." Some netizens said, "It should be normal for such a large platform that some people are stationed and some people stop." Some netizens bluntly said: "bilibili’s hot search on Sina is a bit funny."

Playing Doraemon by Hanfu and Folk Music in Zidu Qinshe.

  "Since the hot search rushed to the first place, it shows that it really poked the feelings of some users." Chang Min, 31, is a senior user of bilibili. During the lunch break, she will brush bilibili’s video to "eat", but recently it is obvious that many UP owners who have created with their heart have started to "water video": "In the past, shop-visiting bloggers also shared professional knowledge such as cloth and tailoring, but now it is more like advertising boasting blindly; In the past, the comments in the film and television area were mainly output, but now they are like words.. "She remembers an UP owner who is famous for his sharp views, but now his main style is" every sentence rhymes ",even if the grammar is not fluent.

  Lv Bo, a tourism practitioner, pays close attention to the tourism, evaluation and film and television programs on bilibili. Recently, he found that the sound of many videos is exactly the same as that of Tik Tok and other platforms. "The quality of AI reading manuscripts and putting them on various platforms at the same time is really not high." On the Internet, some senior users in bilibili also complained that "it is difficult to find a video with more than 6 minutes on the homepage now".

  In the view of Wang Zhe, an associate professor in the Department of Communication of Zhejiang Media College, the dispute of stopping work has made everyone see the very unstable working conditions of "digital linggong" who make a living from content creation. "The power relationship between them and the platform was often obscured by’ power generation with love’ in the past." She said that any minor rule changes in platform algorithms, interface functions and background review will lead to changes in creators’ income, but individual UP owners often have no bargaining power.

  At the same time, Tik Tok, Xiaohongshu and other platforms have launched support incentive plans to support content creation from traffic, funds and other aspects. Take Xiaohongshu as an example. In 2020, the platform will provide targeted support to video creators, live creators and creators of pan-knowledge and pan-entertainment categories with 10 billion flows. This year, it will provide tens of billions of traffic support for fashion merchants and anchors.

  "Ahalolo", the top 100 UPs in 2022, is a fashion blogger based on bilibili. On their homepage, the first 13-minute video was released on July 28, 2019, and 239 videos are currently updated. In Xiaohongshu, they didn’t start updating until February 15th, 2020. At present, there are 360 notes. Although the profile says "Update on Wednesday and Saturday", some fans find that the update frequency is irregular now, and bilibili is often later than other platforms. For example, The Designer of China in Fashion Week, which was updated at 22: 00 on March 18th, was published in Little Red Book at 22: 00 on March 17th. "Their previous videos were specially made for bilibili, and they often directly mentioned bilibili terms such as’ barrage one’ and’ one key three links’." Vagrancy, a fan who has been paying attention to their growth, found that even the signboard column "Red Carpet Review" recently began to try vertical screen shooting.

  He Tianping, a lecturer at the School of Journalism, Renmin University of China, believes that "short video platforms and emerging platforms are supporting Chinese video, and the mobility of high-quality content creators may become stronger. On what platform to publish video creation content, the optional space for UP owners has increased. "

  Platform and UP owners need to build revenue closed loop.

  "One day when I went out to throw garbage, I felt that the weather was particularly good. I haven’t felt this sunny feeling for a long time." After becoming a full-time UP owner in August 2019, "-LKs-" will be open all year round, "there will be no complete rest day for more than two days", even eating, bathing and shopping are thinking about new content, and traveling should also bring equipment "in case you want to shoot materials". He bluntly said, "I want to try to travel without a camera and what it’s like to just play." It happened that there was no shooting location in the home decoration, which became an opportunity to stop and rest. "I hope it is a very positive and healthy rest."

  UP owners are so tired, which is related to the video "creation" becoming "career". Bilibili, who focused on niche areas such as e-sports and secondary elements in the early days, mostly relied on UP owners to "generate electricity with love". "Although the video production is rough, the content is original and personal." Hu Wei (pseudonym), an enthusiast who has stopped working in 2018, believes that the main reason for making videos at that time was "expressing desire" and "hoping to communicate with colleagues". However, as video production has gradually become a profession, early UP owners like him "can’t compete with full-time UP owners in terms of update frequency, overall quality and traffic interaction".

  With the development of professional users’ production content, many UP owners who seem to be personal accounts have teams and companies behind them. He Tianping said, "It has formed a very complete and deep industrial structure, which will inevitably bring about the increase of operating costs and the increase of market competition pressure." Master Wang and Mao Mao Jr., the top 100 UP owners in 2022, once revealed in the video "I spent 5 million yuan to make an account for three years" that counting five insurances and one gold, the studio needs 1.34 million yuan to pay employees a year, and the annual cost is more than 2 million yuan.

  Bilibili is an early platform to directly provide support and incentives to creators. In 2018, it launched the "bilibili Creative Incentive Plan" to enable UPs who create original content to make profits through content creation. In 2018, "-LKS-"will earn an average monthly income from 1000 yuan in bilibili, "equivalent to an hourly wage of more than 20 yuan". "Although it is only an intern level, I am happy that my efforts can be rewarded." In his view, the bilibili incentive fund represents a kind of recognition from the platform: the incentive fund encourages originality, and the video of advertising business orders will not be obtained, which can not only prevent the UP owners from receiving advertisements to make money, but also ensure that the UP owners who do not receive advertisements get a little compensation.

  Once creation becomes a profession, the benefits cannot be avoided. The reporter learned from many UP owners that the video revenue from bilibili is mainly divided into two parts: platform revenue and advertising revenue. On the bilibili, videos can participate in punching challenges, video creation incentives and other projects, as well as fans who are similar to rewards to "charge"; And many UP owners leave contact information "business cooperation" to contact advertisements, and the platform also has advertising revenue sharing, fireworks business list and so on.

Unique UP owners are important providers of content products in bilibili.

  The dispute of "stopping the shift" that has attracted attention this time has been expressed by the UP owner. The direct reason is that the adjustment of internal incentive mechanism in bilibili last year led to less and less platform income for the UP owner. Le Lin (a pseudonym), a music master with tens of thousands of fans in bilibili, felt the decrease of motivation at the end of last year. "Some people even have only 1/10 of what they used to have." Now his update frequency is measured by months. "Some good works have to be invited to post-production and photographers, which will generate expenses. In the past, if the video clicks were considerable, I could make ends meet by creating incentives, but now I can’t, I can only reduce the works with higher costs. "

  At the same time, advertising revenue also began to decline. A category UP owner recently received only 300 yuan’s advertising quotation. "Not only in bilibili, on some platforms, advertisers even directly request live broadcasts."

  Not long ago, bilibili announced 2022.It has surprised many people: the annual net loss is 7.5 billion yuan, while the incentive share for UP owners is as high as 9.1 billion yuan. "In fact, bilibili’s video playback revenue was the most generous of all platforms." Some insiders have analyzed that financial pressure may be one of the reasons for changing the creator’s income sharing.

  He Tianping believes that in the past few years, bilibili invested a lot of money and manpower to support original UP owners, which is actually "far beyond the normal situation". Now, various video platforms are reducing costs and improving efficiency, which will inevitably lead to UP owners not getting the expected returns in the past. In his view, the dispute over stopping the shift exposed the problem of realizing the original content. He believes that the suspension or loss of some high-quality UPs is a phased situation, which responds to the fact that the industrial structure represented by the ecological development of the Chinese video industry is undergoing transformation.

  Some UP owners have started the road to transformation. The video of Trend UP owner "Kevin Strange Oh" in bilibili includes shop visiting, wearing and so on. Although 80,000 fans are not many in bilibili, the trend brand clothing launched by him has just been updated again on April 2nd. UP owners in some fashion districts in bilibili have launched their own brands, and video is like a platform for them to interpret their ideas and express their opinions. In the eyes of some fans, video is more like a moving "magazine" to attract them to consume products.

  Longing for the "return" of creative environment

  "In bilibili, it is not difficult to receive advertisements." Upmaster Xiaoqing, a newcomer with games as the main content, began to update in June last year. Although the number of fans stayed at 100, the broadcast volume was good, and many game manufacturers have come to talk about promotion and cooperation. However, she refused after repeated thinking. "It takes a lot of thought to make the audience not see the traces of advertisements, otherwise it will be branded as’ just a meal’ (receiving advertisements) and hit the signboard."

  Once the meal is just right, reasonable content can easily become the target of attack. Xiaoqing launched 10 videos from June to November last year, with the highest click rate reaching 160,000. The popularity has not been transformed into creative motivation. Since the end of last year, she has been in a stagnant stage. "The most important thing is the ecological impact of the comment area."

  "The content that is flat and steady is not pleasing. The more extreme the title and content are, the more traffic there will be, and the comment area will be different." Xiaoqing found that many commentators often argued over a detail. Supporters praised her as "my Internet mouthpiece", opponents denounced her as "nonsense", and others pretended that their comments were deleted and accused her of "losing". "It can be seen from many messages that these people are eager to comment without watching the video at all."

  This experience is not unique to newcomers. A former "Top 100 UP Master" has stopped working for two or three years, and he told reporters that stopping working "has something to do with the deterioration of the community environment and too many black-and-white debates". "Ahalolo" has mentioned more than once that the original normal design elements have become "unspeakable" because of some extreme views. Their updated "China Watch and Show Corps Sweeps Paris Fashion Week" in mid-March commented on the clothes worn by many stars, and some people were worried that they would be "reported". There is also a well-known game UP owner who made a raiders video for an open-world mobile game, carefully without any opinions, and was attacked by the "black powder" tree of the game because of its high playback volume, exposing his real information such as name and address, which is called "opening the box" on the Internet.

"The most beautiful night in 2019" Douban scored 9.0, which is known as bilibili’s "Broken Circle".

  As a senior user of bilibili, the most important reason why Xiaoqing is willing to upload videos here is that the rich community atmosphere is completely different from other platforms. However, this atmosphere gradually disappeared after the rapid "breaking circle" of the New Year’s Eve party in bilibili in 2019. "An obvious example is this New Year’s Eve party. The Douban score of’ the most beautiful night bilibili party in 2019′ was as high as 9.0, once dropped to 6.7, and rose to 7.9 this year." In her view. Compared with the clearer positioning of other platforms, bilibili under the blessing of traffic needs to be clearly positioned again, so that creators can have a more relaxed and pleasant creative atmosphere, not just a platform for storing videos.

  Passerby A, the upmaster who hasn’t been updated since October 25th, 2022, publicly listed seven major problems in bilibili, including frequent replacement of docking personnel, encouraging new people to eliminate old people and encouraging vicious competition. Lelin is also quite touched by this. "Some people around me stopped slowly before the creative incentives fell, mainly because they felt that the quality of content was not the priority of resources, and the whole creative ecology we liked was changing." For example, he said that some docking staff and new users were not familiar with bilibili’s creative ecology, which led to "more and more similarity" between bilibili and other platforms. However, he is still unwilling to sign an "exclusive" contract with other platforms to give up here: "bilibili does have some irreplaceable things, such as various activities and performances, and I like the atmosphere of gathering together very much."

  Like Lv Bo, Xiaoqing found many voices in the game area with the same paragraph as the travel video. "For example, a clear and urgent male voice, a female voice that imitates the voice of Hong Kong opera, I feel uncomfortable as soon as I hear it." She said that she was looking for a kind of "meaning" when making videos in bilibili: "If you make videos with your own heart, the user feedback will become more and more extreme; I spent a long time recording the sound of my throat congestion. AI can synthesize it in a few minutes, and even make a video directly in the future. Who is willing to check the information and write a text to shoot the material? "

  However, He Tianping believes that AI will not have much impact on the original content production of UP owners in the short term, but it cannot be ignored in the future. "Between algorithm and experience, is there a possibility to balance the creation of the two? This market encourages a hundred flowers to blossom, and our demand for quality content is very great. " He Tianping said, "With the maturity of technology, people and the whole industrial ecology, the video threshold has become higher and higher, users’ output expectations for good content will also become higher, and the feedback brought by good content to the market will become higher. Technological development is to develop a better ecology, not to return to that stage of staking. "

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Zhu Mingguo’s career has been ruined: after serving in three provinces, he was involved in the rumor of falling horse six months ago

In 2012, Zhu Mingguo, then Deputy Secretary of Guangdong Provincial Party Committee and Secretary of Political and Legal Committee of Guangdong Provincial Party Committee, attended a social forum. CFP diagram        

       On the afternoon of November 28th, the website of the Supervision Department of the Central Commission for Discipline Inspection released a message saying that Zhu Mingguo, chairman of the Guangdong Provincial Political Consultative Conference, was suspected of serious violation of discipline and law and was currently under investigation.

        According to the inquiry of The Paper (www.thepaper.cn), Zhu Mingguo became the 57th official at or above the provincial level who was dismissed after the 18th National Congress.

        Zhu Mingguo, who has worked in Hainan, Chongqing and Guangdong provinces, has been engaged in politics, law and discipline inspection for a long time.

        When he was in Guangdong, he was widely praised for his proper handling of the Wukan incident, but he was also criticized for his flawed "three strikes and two constructions".

        Although Zhu Mingguo had been caught in the rumors of falling horse as early as six months ago, the investigation was still very sudden-on November 28th, he also appeared in local official media reports.

He has served in three provinces and has jurisdiction over political and legal discipline inspection.

        Zhu Mingguo was born in Wuzhishan, Hainan, which was under the jurisdiction of Guangdong Province in May 1957. He joined the Party in October 1975 and joined the work in August 1974. He graduated from the three-year training course of the Training Department of the Central Party School with a postgraduate degree, a senior political engineer and deputy commissioner general. He is currently the chairman of Alternate members of the CPC Central Committee and Guangdong Provincial Political Consultative Conference.

        In 1974, Zhu Mingguo’s first job was as a teacher at Maozhao Primary School in Changhao Commune, Baoting County, Guangdong Province, when he was only 17 years old.

        Before the end of the "Cultural Revolution", he became the secretary of the Party branch and director of the Revolutionary Committee of the Baoguo Brigade of Changhao Commune in Baoting County. This job lasted until 1978 after the end of the Cultural Revolution. In 1980, 23-year-old Zhu Mingguo became the deputy secretary of the Party Committee of Changhao Commune, and later he was promoted to Party Secretary.

        In 1982, Zhu Mingguo, a successful teenager but without higher education, entered the cadre specialized course of the Law Department of Sun Yat-sen University to further enrich his ability as a leading cadre.

        Two years later, in 1984, Zhu Mingguo graduated from the cadre specialized course and became the member of the Standing Committee of Baoting County Committee. In the same year, he was immediately transferred to the position of deputy director of the organization department of Hainan Autonomous Prefecture Committee of Guangdong Province and secretary of the Party Committee of the state organs.

        During this period, Zhu Mingguo went to the training department of the Central Party School for a three-year training course. Hainan was established as a province in 1988. On April 26th of that year, the CPC Hainan Provincial Committee and Hainan Provincial People’s Government were officially listed, and Zhu Mingguo was appointed as the deputy director of the Organization Department of Hainan Provincial Committee.

        From 1993 to 1994, Zhu Mingguo served as secretary of Wenchang County Party Committee, ranking from official to deputy department level. In 1995, Zhu Mingguo was also the county magistrate of Wenchang County. In February of that year, he was clearly designated as a cadre at the department level. After Wenchang County was changed to Wenchang City in 1995, Zhu Mingguo also served as secretary and mayor of Wenchang Municipal Committee. From September of that year to July of the following year, Zhu Mingguo entered the Central Party School for the second time and attended the training class for young and middle-aged cadres.

        From 1998 to 2001, Zhu Mingguo served as member of the Standing Committee of Hainan Provincial Party Committee, vice governor and secretary of the Political and Legal Committee of the Provincial Party Committee. Since then, Zhu Mingguo has been mainly engaged in politics, law and discipline inspection. In 2001, Zhu Mingguo was transferred to Chongqing as a member of the Standing Committee of Chongqing Municipal Committee and director of the Municipal Public Security Bureau. The following year, he also served as secretary of the Political and Legal Committee of Chongqing Municipal Committee, during which he was awarded the rank of Deputy commissioner general.

        In 2006, Zhu Mingguo returned to Guangdong and worked as the secretary of the Provincial Discipline Inspection Commission for five years. During his tenure, he was promoted from the Standing Committee of the Provincial Party Committee to the Deputy Secretary of the Provincial Party Committee. In 2011, after Huang Xianyao, secretary of the Hubei Provincial Commission for Discipline Inspection, was transferred to Guangdong as the secretary of the Provincial Commission for Discipline Inspection, Zhu Mingguo became the director of the newly established Guangdong Provincial Social Work Committee and later served as the secretary of the Political and Legal Committee of the Provincial Party Committee.

        In 2013, Zhu Mingguo’s official career reached its peak. In this year, he was elected as the chairman of the Guangdong Provincial Political Consultative Conference and stepped into the ranks of ministerial level. In November of the same year, he no longer served as the deputy secretary and standing committee member of the Guangdong Provincial Party Committee.

In 2004, Zhu Mingguo, then member of the Standing Committee of Chongqing Municipal Committee, secretary of the Political and Legal Committee and director of the Public Security Bureau. CFP diagram

 "Wukan incident" and "three strikes and two constructions"

        As a cadre who grew up in Guangdong and worked in Guangdong for a long time, Zhu Mingguo’s "achievements" are memorable, including investigating the corruption case in Maoming, "Wukan incident" and "three strikes and two constructions".

        During his tenure as secretary of the Guangdong Provincial Commission for Discipline Inspection, Zhu Mingguo investigated and dealt with many major corruption cases. Among them, the case of Luo Yinguo, former secretary of Maoming Municipal Committee, is the most influential.

        In February, 2011, Luo Yinguo was investigated, which uncovered the local corruption case of buying and selling officials. Afterwards, the Guangdong Provincial Commission for Discipline Inspection revealed that the case involved a total of 242 officials at or above the county level, including Yang Guangliang, former member of the Standing Committee of the Municipal Party Committee and executive deputy mayor; Ni Junxiong, former member of the Standing Committee of the Municipal Party Committee, secretary of the Political and Legal Committee and director of the public security bureau; Zhu Yuying, former deputy director of the Standing Committee of the Municipal People’s Congress; and Chen Yachun, former deputy mayor. 61 people were put on file for investigation, including 19 provincial cadres and 42 cadres below the county level, and 20 people were transferred to judicial organs.

        In October 2010, Zhu Mingguo led a delegation to Singapore to learn the experience of fighting corruption and promoting honesty, and combined with the reality of Guangdong Province, wrote the article "Why Singapore can be clean and efficient". The article writes, "Official corruption is the most harmful corruption. It is necessary to improve the entry threshold for civil servants and focus on reviewing moral cultivation, financial status and social relations. "

        The highlight of Zhu Mingguo’s career is the Wukan Incident. On the morning of September 21, 2011, more than 400 villagers in Wukan Village were dissatisfied with the village cadres because of land problems, financial problems and election problems, and went to Lufeng Municipal Government to petition. Since then, the situation has changed several times. On December 20th, Zhu Mingguo, then deputy secretary of the provincial party committee, led the provincial working group to Wukan to deal with the crisis.

        Nanfang Daily reported that when Zhu Mingguo came to Wukan village, he picked up a megaphone and shouted loudly to the villagers, announcing that the main demands of the people in Wukan village were reasonable and that some cadres did have problems in their work. At the same time, he also promised to ensure the safety of villagers who reflected the problem.

        A villager in Wukan village told The Paper that when Zhu Mingguo arrived in the village, he first resolved the confrontation between the local officials and the people, and he was willing to communicate with the villagers, which quickly calmed things down. Since then, Zhu Mingguo also paid a return visit to Wukan twice, which contributed to a number of local livelihood projects. The villagers’ comments on this senior official from the province are generally positive.

        After returning to the political and legal system from the discipline inspection system, Zhu Mingguo was an important promoter of the "three strikes and two constructions" action. At the beginning of 2012, Guangdong began to "crack down on bullying the market, crack down on counterfeiting and selling fakes, and crack down on commercial bribery" throughout the province; Building a social credit system and building a market supervision system ",for which Zhu Ming is the leader.

        Yang Xu (a pseudonym), a cadre who once worked in the provincial "three strikes and two constructions", told The Paper that the starting point of "three strikes and two constructions" was very good. "Originally, the people clapped their hands and cheered, but after May, they began to overdo it, and the three strikes turned into" indiscriminate strikes "and" indiscriminate strikes ",and public grievances came up instead."

        Yang Xu, for example, used to have only about 100,000 related criminal cases in the province every year, but in July and August of 2012, the number in the newspaper exceeded 300,000, which was suspected of digital fraud. "There are grocery stores in eastern Guangdong that sell products without trademarks, and there are family workshops in rural areas that have no license plates. They are fined 3,000 or 5,000 at a time, just to overstate the figures and cases, making people’s stores afraid to open."

        Yang Xu believes that the problem lies in the unreasonable digital assessment and ranking mechanism: "Zhu Mingguo’s mistake is that the assessment is broken." Yang Xu recalled that at that time, the "three strikes and two constructions" directly assessed the secretary of the municipal party committee and the mayor. Once they ranked in the bottom three, the secretary of the municipal party committee and the mayor had to report to Zhu Mingguo personally, and they had to be removed from office after three consecutive rankings.

        "This is too hard. Combating crime must be in accordance with the law and cannot be played in a sporty manner. " Yang Xu said that after on-the-spot investigation and reflection, this trend was stopped in August. "After August, I will not mention the conversation between the secretary of the municipal party Committee and the mayor. The assessment should also be truthfully assessed. Once the fraud is found out, it will be strictly dealt with. The speeches have repeatedly stressed that we must fight according to the law."

        In Yang Xu’s eyes, it is the most terrible thing for the working group to be staffed by people who don’t understand the law. According to the introduction of Guangdong judicial system, "three strikes and two constructions" also left some sequelae. Because the administrative law enforcement personnel are not clear about the criteria that constitute a criminal offence, and there are flaws in evidence collection, the number of cases in which the procuratorial system is suspicious or relatively does not prosecute has soared in that year.

        Hu Weixing, an American businessman in Huizhou, was accused of being involved in a black case. In February this year, the case was heard in Guangzhou Intermediate People’s Court, and as early as November 2012, Huizhou Public Security Bureau had transferred the case to the prosecution.

        According to the Southern Metropolis Daily, in the process of excluding illegal evidence during the trial, a total of 21 defendants were accused of being tortured by Huizhou police and forced to sign the interrogation record. The defendant’s alleged acts of extorting a confession by torture include hanging from the handcuffs, passing a white wax rod through the hands and feet of the handcuffs, and then "roasting the whole sheep" and electrocuting the genitals.

        Yang Xu believes that the flaws in the "three strikes and two constructions" have also contributed to the establishment of an information sharing platform for the connection between administrative law enforcement and criminal justice in the province.

I was involved in the rumor of falling horse six months ago.

        Zhu Mingguo, who was highly praised for the Wukan incident and criticized for the "three strikes and two constructions", was deeply involved in the "falling horse" rumor six months ago.

        From March to June this year, the state of Zhu Ming did not appear in public for three months. At that time, there were rumors that Zhu Mingguo was under investigation.

        In the meantime, Zhu Mingguo’s secretary once exclusively responded to The Paper’s claim that the reason why Zhu Mingguo didn’t appear in public for a long time was because he attended the advanced seminar for provincial and ministerial cadres of the Central Party School’s "Socialism with Chinese characteristics Theory System" (Phase 4) in Beijing, and the training lasted for three months.

        Since then, Yangcheng Evening News published an article on June 9, saying that Zhu Mingguo attended the graduation ceremony of the Central Party School in Beijing on June 7, officially ending his three-month study.

        Since then, Zhu Mingguo has appeared frequently in the media. From November 25th to 27th, the Guangdong Provincial Party Committee held a seminar on special study for provincial leaders. Guangdong TV showed that Zhu Mingguo appeared at the meeting.

        In the Nanfang Daily published on the morning of November 28th, related reports also mentioned that the chairman of the CPPCC had spoken at the meeting. On the same day, Zhu Mingguo was informed of his fall.

        A person close to the Guangdong Provincial Political Consultative Conference revealed that until noon on the 28th, the CPPCC had not learned that Zhu Mingguo had been investigated.

        Like Wan Qingliang, the former secretary of the Guangzhou Municipal Committee, Zhu Mingguo is also an alternate member of the 18th CPC Central Committee.

        According to public information, he ranked 14th among the 171 alternate members of the Central Committee. If Ma Jiantang, Wang Zuoan and Mao Wanchun, who had already replaced the Central Committee at the Fourth Plenary Session of the 18th Central Committee, were removed, Zhu Mingguo ranked 11th among the alternate members of the Central Committee.

        Zhu Mingguo also became the sixth alternate member of the 18th Central Committee after Li Chuncheng, Wang Yongchun, Wan Qingliang, Chen Chuanping and Pan Yiyang.

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"Nezha’s Devil Children Make a Sea Trouble": It’s five years’ time to ask Nezha to return to her place!


Special feature of 1905 film network Spring Festival in 2025, a heavy return, opening a new chapter in deep-sea adventure! This time, Nezha is no longer a lonely "magic pill", but together with old and new friends such as Dundun and Shen Gongbao, he launched a fantastic journey with laughter and tears between the Dragon Palace and the deep sea.



As a heavyweight player in the "Acquaintance Bureau" of the Spring Festival file, "The Magic Boy Making a Sea" not only continues the comedy gene of the previous work, but also comprehensively upgrades the music, pictures and role shaping, vowing to ignite the audience’s enthusiasm for the country again!


In this issue, Wang Jing, the chief producer of "Nezha’s Devil Children Making a Sea" and CEO of Striped House, and Yang Rui, who is in charge of the original music of the film, were invited as guest programs to share the interesting things of the film.



Chinese Musical Instruments+Western Symphony to Create "Audible Comedy"


"What is the Spring Festival file just needed? Laughter, of course! " Wang Jing, the chief producer, said that comedy has always been the soul of Nezha series.


This time, the film added the "laughing point" of the woodchuck pier. In order to present the silly image of the woodchuck pier, the original music of the film, Yang Rui, tried eight versions of the soundtrack, and finally, based on Chinese musical instruments such as Sanxian, Thumb and Tambourine, with the brainwashing "ton-ton" rhythm, it successfully shaped the magical BGM of the pier.



In the film, Nezha reshapes the flesh, and even more, the comedy effect is full in the way of "parents’ aesthetic chaos": "What should Nezha look like? Li Jing wants to be tall and powerful, his wife prefers handsome scholars, and Taiyi real people want him to be immortal … … This’ aesthetic war’ definitely makes you laugh until your stomach hurts! "


In this funny story, piano, bamboo flute, drums and other musical instruments are used, and the "face-pinching" sound effect is used to interpret the "aesthetic war" between Li Jing and Taiyi.


Yang Rui said frankly: "The director has extremely high requirements for the accuracy of music, and no more than one point is enough." It is this attitude of striving for perfection that makes every soundtrack of "Nezha’s Devil Children Making a Sea Trouble" become a god’s assist in the plot.


The 4,000-person animation national team assembled, and the Nezha universe began to appear.


"The production volume of" Nezha’s Magic Boy Making a Sea "is five times that of the previous work!" Wang Jing revealed that in order to present the magnificent scene of the Dragon Palace in the deep sea, the crew assembled more than 4,000 animation talents from all over the country, which can be called the "China Animation National Team". The grand scene of the deep sea battle showed a new height of the industrialization of the country.



In order to make Nezha’s story spread around the world, the creative team also spent a lot of thoughts. For example, from the big Dong songs in full bloom in Baolian to the allegro soundtrack in the bustling downtown of Chentangguan, the film perfectly integrates Chinese aesthetics into the film.


For example, Yang Rui said: "In the opening mythological scene, we used the vicissitudes of tone with symphony to instantly draw the audience into the mythical world, and also let the audience hear more of China’s own voice."



"Nezha’s Devil Children Naughty the Sea" deeply digs into Shen Gongbao’s behind-the-scenes story, from "prejudice in people’s minds is a mountain" to "why Shen Gongbao became a villain", and the versatility of the role makes the audience think about human nature and destiny in the movie.



"As for where Nezha is going next?" Faced with this problem, producer Wang Jing revealed the key clues: the first one has Dragon Palace eggs, the second one tells the story of making trouble in the sea, and the third one … … After watching the movie, the audience will naturally find the answer. From the expansion of Shen Gongbao’s role to the construction of the Dragon Palace world, the embryonic form of the Nezha universe has gradually become clear.


Wang Jing said: "The feedback from the audience is the driving force of our creation. Whether it is the growth line of Shen Gongbao or the deep-sea adventure of Nezha, we all hope to meet everyone’s expectations with richer stories. "


The creative team sends blessings and invites to watch the Spring Festival stalls.


At the end of the program, the creative team presented the audience with a special New Year gift box — — Director jiaozi’s hand-painted signature and a doggerel: "What’s wrong with the magic pill coming to the world? My life is up to us. The fire is shining at the tip of the fire, and the world is wantonly smashed with laughter. "


This gift box not only carries Nezha’s rebellion and growth, but also entrusts the creative team with their New Year wishes to the audience.



Seeing Nezha at the reunion moment, the whole family laughed together. This Spring Festival, you might as well walk into the cinema, make a sea trip with Nezha and feel the infinite charm of the country!



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When there are too many riders, is it still fragrant to send takeout?

Buy an electric car, put a big box in the back seat, and install a mobile phone stand on the front handle. After successfully registering on the platform, you can take delivery orders. Due to the low entry threshold, Hao Xiaoyu of Taiyuan, Shanxi Province became a part-time takeaway rider four years ago.

"If you are idle, you will send a few orders after work and earn some extra money." After working part-time for more than two years, Hao Xiaoyu became a full-time takeaway rider because he earned more than "screwing" in the factory. Like Hao Xiaoyu, low threshold, relatively free work and considerable income are the simple reasons why quite a few people initially chose to become a takeaway rider.

Time has passed, and now Hao Xiaoyu, who walks into the "street" from the factory, wants to escape from this industry. "This year, I can feel that the order volume is obviously much less, and there are more and more people around." On April 22nd, Hao Xiaoyu said in an interview with the reporter of China Logistics and Purchasing magazine that he was currently considering a career change.

Why did you enter the takeaway industry?

According to Sullivan’s report, in 2023, the order size of China’s ready-to-mix industry reached about 40.88 billion orders, up 22.8% year-on-year. It is estimated that by 2028, the market size will reach 81.31 billion orders, and the average annual double-digit growth rate will be 14.7% in the next five years.

At present, the mainstream order for instant delivery comes from the catering industry, but it is rapidly expanding to more diverse scenes such as fresh food, 3C, medicine, home appliances and non-standard services. Take Meituan as an example. Last year, on Tanabata, Meituan ran errands and completed 2 million flower orders in a single day. In terms of categories, the online rate of beauty care, electrical appliances, consumer electronics and other products exceeds 50%, but the instant retail offline penetration rate is only 1%, and there is still huge room for improvement. With the online retail format entering the era of "everything comes home", the increasing diversification of instant delivery demand scenarios is an important driving force for the rapid expansion and sustained growth of its market scale.

Guo Zhuangzhuang, who has been a takeaway rider in Beijing for five years, doesn’t pay attention to these data, and he doesn’t understand the development trend of the industry. The reason why he sent takeaway at the beginning was because he earned more money by sending takeaway. In January this year, the Research Report on the Employment of Blue-collar Groups in China in 2023 released by the Research Center of New Employment Patterns in China showed that the average monthly salary of blue-collar groups in 2023 was 6,043 yuan, of which the average monthly salary of takeaway workers could reach 6,803 yuan, which was only lower than that of Yueyue and truck drivers.

Guo Zhuangzhuang told the reporter of China Logistics and Purchasing magazine, "There are two peak seasons every year, the hottest in summer and the coldest in winter. Every morning, lunch and dinner is the peak period, and there will be more orders. At this time, I earn more. "

At six or seven o’clock in the morning, many take-away riders will wait outside the breakfast shop for the platform to send orders, or grab the orders themselves. "Generally, white-collar workers who go to work will make an appointment for breakfast in advance and deliver it to them early when they go to work at nine o’clock. At this time, there are more orders. " Guo Zhuangzhuang explained.

"Are 4768 and 4768 there?" "Is 3489 there?" "Hello, your takeaway has been put in the takeaway cabinet for you." Under the major office buildings in Beijing, there are such shouts around 12 noon every working day. Take-away riders are holding takeout in their hands, staring at the door of the office building and waiting anxiously. After the order was delivered, they immediately rode on the electric car and drove off to the next location.

In the process of delivery, Guo Zhuangzhuang also accumulated some experience. This helps to increase his income. The first is to look at the distribution data. "The platform sends you orders based on the data. If the data is good, there will be more orders, and if it is not good, there will be fewer." Guo Zhuangzhuang said that the data he mentioned refers to the delivery data of the takeaway, including the average delivery time, favorable rate, activity and geographical location. Fixed commuting time, high praise and high punctuality rate means that the data of the delivery staff is better, and more orders will be assigned. If the distribution data of "three days fishing and two days drying nets" will not be good, the number of orders sent will also be reduced. Second, when delivering takeout, you should wait near the business. "When it is close to the business, the platform will give priority to sending you the list of this place. When the weather conditions are bad, the price of the list will be higher. " He added.

Unlike full-time Guo Zhuangzhuang, Hao Xiaoyu started as a part-time takeaway. Four years ago, he worked in an electronics factory during the day and ran for takeout after work. "In the electronics factory, I have a salary of 5,000 yuan per month, and I start to run takeout at 6 pm. I also have a income of 100 yuan every day. At that time, my income can be 7,000 yuan to 8,000 yuan, which is a good income in Taiyuan."

In addition, delivery is also regarded by many people as a transitional stage of their career. In 2020, the Institute of Sociology of Chinese Academy of Social Sciences participated in the implementation of the national questionnaire survey on the professional groups of take-away riders. The survey results show that compared with the work plan for the next year, the proportion of take-away riders who choose to "continue their current job" has decreased from 70.7% to 51.7% in the work plan after five years.

Another reason why most people choose to deliver food is that they have more free working hours. Hungry? Hao Lin, a takeaway rider, said, "Compared with work such as delivery, delivery is more free. It depends on self-discipline. I personally prefer freedom." "There is no one in charge of this industry, which is definitely more comfortable than working in a factory." Takeaway rider Peng Jun said.

Shrinking distribution fee

According to the "Report on the Development of Instant Retail Industry" recently released by the Institute of International Trade and Economic Cooperation of the Ministry of Commerce, it is estimated that the scale of instant distribution will reach one trillion yuan in 2026. The booming ready-to-use market track has also attracted the entry of Internet giants.

In March last year, Taobao released a notice about adding the "hourly service specification of Taobao", which showed that Taobao planned to add the "hourly service specification"; In November of the same year, Aauto Quicker also entered the field of instant delivery. The local life/group purchase orders on the platform support some KFC and Haidilao products for take-out/delivery, and individual small businesses will also have employees to deliver them; This year, the selection of "Hours" business in the East was officially launched.

What followed was the ever-expanding scale of riders. Take the data released by Meituan as an example. From 2020 to 2022, the number of riders in Meituan increased from 4.7 million to 6.24 million, an increase of 32.8%. At present, the number of takeout staff is still increasing.

Hao Xiaoyu told reporters that more and more people have joined the team of takeaway brothers this year, which has led to the phenomenon that there are too many porridge in the whole industry. "The income of this industry in the past few years was still good, and it was quick money. I ran a few orders today and I will get the money immediately tomorrow, so everyone will come to take delivery."

"Some young people have just entered the society after graduation. If they want to start a business and need money, they will send them for a few years to save some money. There are also some middle-aged people who have not found a suitable job. Due to their low academic qualifications, there are fewer industries to choose from. Takeaway is a better choice than other industries. " When talking about why there are more and more people in the takeaway industry, Guo Zhuangzhuang thinks so.

"Last year, there were more than 40 orders a day, and now it is good to have 20 orders. In addition, the commission for each order is also less. The original 2 yuan per kilometer has now dropped to a little more than one. " Liu Fei, a takeaway brother from Taiyuan, said. On the day of the interview, Liu Fei went out for three hours and only got two orders, including the afternoon rush hour. "Now the order is too difficult to grab. The take-away platform will give priority to the platform team, such as the happy rider, and the list will be given priority to the people in the team before being sent to the crowdsourced rider."

Peng Jun also felt that "since the epidemic was released, there have been more and more people." In 2022, Peng Jun left his job in the furniture industry and became a takeaway rider. "Now this person is doubled. In the past, there were more than 100 riders in this piece, and now there are three or four hundred riders. It is equivalent to two people in 100 yuan before, and now it is divided into five people. " He added.

Some people who have their own main business will also take part-time delivery in order to increase their income. "There are many rules for special delivery, such as wearing work clothes, wearing helmets, fixed commuting hours and various assessments. In crowdsourcing mode, the takeaway can do it as long as he has a mobile phone and can ride an electric car. The threshold is low and he is relatively free. There are no rules and regulations such as assessments." Guo Zhuangzhuang introduced.

It has been three years since Mr. Zhao of Tianjin chose to take delivery part-time after work. "There are more and more people, and there are so many orders. If there are more people, everyone will get less orders. Originally, they can earn more than 100 yuan a night, and now they are tens of dollars." Due to the constant adjustment of the platform algorithm and the increasing influx of people into the take-away industry, not only the number of orders allocated is less, but also the delivery fee of take-away is much lower than before. Hao Lin said, "You see, I have more than 30 orders now. I can earn four or five hundred in the New Year, and now I can only earn more than two hundred."

Hao Xiaoyu now earns about 4,000 to 5,000 yuan a month, which is almost halved compared with the peak season. Hao Xiaoyu is not a native of Taiyuan, and there are children at home. Whether renting or buying a house is no small pressure. "I only run a take-away order for one platform now. If two platforms are opened at the same time, there will be two platforms that send orders to the south and can’t be sent at all." Hao Xiaoyu told reporters that in order to subsidize the family, he will also use the afternoon to run orders for freight in the same city, such as decoration materials and documents, and he can take orders with electric cars. The commission of each order is relatively high, but there are few orders, so it can only be a few supplements. "

In the past, more orders were assigned to the peak period, and now the number of orders that can be assigned has also begun to decline. Last April, Li Min, who used to work in Burger King, chose to be a delivery clerk, working for about 10 hours every day. Li Min looked at the rider waiting in the distance and said, "You see, it’s time for dinner, and many riders are waiting here! Originally, there should be more orders during the peak period, and I have not received the order yet. "

In the past, the unit price would be higher in rainy days, but now, the delivery fee in rainy days has gradually decreased. "When it rained a few days ago, the unit price was only six or seven dollars. If you don’t run and others run, the platform capacity is enough, and the delivery fee will not be high." Mr. Zhao said.

"Now the takeaway staff is relaxed for tens of thousands of months, and the time for running takeaway is free." Some people commented on the news related to the takeaway, which attracted everyone’s rebuttal. Guo Zhuangzhuang believes that "those who get more than 10,000 are a few’ elites’, and most people have at most eight or nine thousand. Those who are over 10,000 are people who work hard. " Peng Jun works 12 hours a day, coming out at eight or nine in the morning and closing at seven or eight in the evening. He said that he used to earn 10 thousand, but now he can’t. The unit price has dropped, and he can earn eight or nine thousand at most.

"Blue Book of Beijing Population: Research Report on Beijing’s Population Development (2022)" shows that the monthly income of take-away riders who earn more than 60% of the national take-away riders is between 4,000 yuan and 7,999 yuan, and the proportion of high-income groups with a monthly income of 8,000 yuan or more is only 7%.

Some people enter and others leave.

Recently, Zhou Fang, who is engaged in the printing industry, has also joined the ranks of delivery, choosing part-time delivery in her spare time to increase some income, and currently earns one or two hundred yuan a day. "I just started to send it, and it is still in the exploration stage. It is said that it is the off-season. Let’s do it for two months and gradually accumulate experience. " Zhou Fang said.

Although people are still pouring into the take-away industry, there are also some problems that cannot be ignored in the take-away industry. Many takeaways don’t have five insurances and one gold, and their rights and interests are not guaranteed. "Now we have a cooperative relationship with the platform, and the platform will not bear our five insurances and one gold." Peng Jun said.

On January 31st this year, when Liu Fei delivered takeout food, because there was no street light in the dark, he didn’t see clearly that the road was being built ahead, and even people fell to the ground with their cars, causing soft tissue contusion in their legs. He had to stay at home for three months before he could go out and continue to run takeout food. "I fell several times last winter, and once I fell to my ribs, I thought it was broken. Fortunately, I didn’t hurt my bones, but I also rested for half a month before it hurt." Liu Fei told reporters that the takeaway brother is a high-risk occupation, and many younger brothers around him have had experiences such as rubbing and car accidents.

"I am 42 years old, and I have the heavy responsibility of supporting my family. I have no income at home for the first three months, and there is no lost time, but my children need money to go to school. Now take-out is getting harder and harder. Compared with the previous income of about 8,000 yuan, it is estimated that I will earn about 4,000 yuan from morning to night this year, so I want to change my job now. " Liu Fei said frankly that under such pressure, it is inevitable to change careers, but what to do in the future has not been considered.

As the income from delivery is getting lower and lower, Hao Xiaoyu feels that it is unrealistic to take delivery as a full-time job. "Because I have worked in an electronics factory before, I want to go to the factory to find a job again this year and take delivery as a part-time job." More pay for more work and free time attract people to join the ranks of delivery, but some people don’t want to stop here and want to jump out of this industry. "As a young man, I think delivery is only a transition, and it is temporary. You can’t deliver a lifetime delivery by saving a sum of money for delivery and then fighting for your own career?" After five years in the take-away industry, Guo Zhuangzhuang, a post-90s generation, has left the take-away industry and started a business with friends. At present, he is working as a tourist reception service in the tourism industry.

At present, the income level of take-away riders is acceptable, but the problems of low welfare insurance coverage, high traffic safety risk and weak rights protection are increasingly concerned by all parties. Some analysts pointed out that this requires all parties to form a joint force, improve laws and regulations, improve the social security mechanism, establish professional norms and standards, and build a safe distribution environment to jointly promote the sustainable development of take-away riders.

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The top five players of the Green Onion Project have a feeling of talking about "Hidden into the Dust"


1905 movie network news On the afternoon of July 17th, the 7th "Before Being a Director" film festival and theme forum of the Green Onion Project was held in Beijing. Waiting for the film to become a screening film. Actors, directors of the China Film Directors Association, and sponsors of the Shallot Project attended the theme forum. After the forum, the organizer announced the list of the top five players of this year’s shallot program.

 

"Over Spring" is a drama film directed and produced by, starring,,,, and was released in China on March 15th, 2019. The film tells the unique experience of Pepe, a 16-year-old girl, who took the risk of going to Japan to see snow with her best friend.

 

"I grew up in Shenzhen, and I am a cross-border student who goes to Shenzhen and Hong Kong to study, facing the conflict of different cultures on both sides. This theme of the film content will be more tense. In the process of collecting the wind, I met several children aged fifteen or sixteen, and then talked with them about the details of life, and the image of the protagonist squeezed out from various dimensions. " At the post-screening theme forum entitled "Female Power in Creation", Bai Xue revealed the creative motivation of the feature film debut. And it was with this project that she became one of the top five players in the second green onion program.

 

For the future direction of creation, Bai Xue admits that you should not always tell stories you are familiar with. Therefore, her second work will focus on the story between mother and daughter. At present, the film is being actively prepared.

 

"In fact, she is a person who has little chance to express and see herself, so her strength is just the weakest, but I think the director shows him and lets us see her. She is a person who needs to be seen." Christina bluntly said that her role as Cao Guiying in "Into the Dust" is not as powerful as the usual female protagonist, but her kindness can touch many people.

 

At the same time, Christina thinks that it is too narrow to judge the creative perspective in film and television creative works only from gender. Just as "occupations are gender-neutral, so should creative perspectives be gender-neutral."

 

"There were two reasons for the initial green onion plan. The first one was the promotion of the times. Around 2015, the film market was the most developed for several years, and there were not enough talents. In addition, at that time, the Film Bureau wanted to choose and help some directors through the association, so it made a plan for such incubation and cultivation and reported it. " Talking about the original intention of launching the green onion plan, Li Shaohong said so. She also admitted that this plan involves the whole film industry chain, and all parties need to participate in the process of promotion.

 

Up to now, the Green Onion Project has been held for seven times, and more than 20 films have been released. Among them, "Over the Spring" and "Sweet Potato Dripping Rice" have been recognized in many international film festivals at home and abroad, and have been released in cinemas one after another.

 

After the theme forum, the organizer announced the list of the top five players in the 7th Green Onion Program. Li stood out in five works: Beidaihe, Maduo’s Ten o’clock that night, Puba’s Blind Girl and Flower Cat, Sun Xiao’s Unnecessary, and Zhang Yejiao’s Pet Paradise.


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Pay attention to the detour when you get off work! There will be a large traffic flow in these sections of Zhengzhou →

The Mid-Autumn Festival of National Day in 2025 lasts for 8 days from Wednesday, October 1st to Wednesday, October 8th, and starts work on Thursday, October 9th.On the afternoon of September 30th, due to the influence of students’ leaving school, getting off work, shopping and dining, and the increase of vehicles leaving the city, there will be a large traffic volume in Zhengzhou during the evening rush hour.Zhengzhou traffic police remind you to pay attention to the road information in advance and plan your travel plan reasonably to avoid the inconvenience caused by the large traffic volume.
Specific road conditions
September 30th (Tuesday) is the last working day before the festival, downtown.Jinshui Road, Tongbai Road, songshan road Road, Huayuan Road (Garden North Road-Jinshui Road), Zhongzhou Avenue (Agricultural Road Viaduct-Airport Expressway), West Third Ring Road, Beijing-Guangzhou Expressway, Agricultural Road Viaduct, Longhai Road Viaduct, Lianhuo Expressway Huiji Station, Beijing-Hong Kong-Macao Expressway Putian Station, Ring Expressway Longhai Road Station, Shili., will face greater pressure.
Affected by students’ vehicles on holiday,After 16 o’clock, the roads around primary schools and junior high schools in urban areas are prone to queue up and slow down;Wanda business district,The traffic volume of people in the bustling areas such as Guomao 360 Business Circle, Erqi Square Business Circle, Zhengdong Vientiane City, Zhenghongcheng Business Circle, Shanshan Outlets, "Zhengzhou Memory" Petrochemical Factory Creative Park, Zhengzhou Olympic Sports Center, Beilonghu Financial Island and Bodu New Elephant has increased; During the evening rush hour, holiday travel and commuting traffic flow are superimposed, and the road traffic pressure is expected to reach the peak of the day from 18: 00 to 20: 00.
Zhengzhou traffic police reminded:
First, know the road flow in advance through the mobile phone map before traveling, and choose the appropriate route. Once the road traffic is slow and congested, it is recommended to modify the travel route in time, travel at the wrong peak or choose to bypass the congested road section.
Second, pay attention to weather warning, make travel plans in advance, and give priority to green travel and public transportation. In case of severe weather such as strong wind, fog and precipitation, you should slow down and keep a safe distance from the car in front, and observe the road conditions before passing.
Third, when driving, you should obey the law, don’t park indiscriminately, and don’t answer the phone; Seat belts must be worn in the front row and back row to travel safely and civilized.
The fourth is to establish a defensive driving concept. When driving, concentrate and have no distractions, always observe the road ahead, observe the situation behind the car from time to time through the rearview mirror and the left and right reversing mirrors, and hold the defensive thought that passing vehicles will illegally change lanes at any time, illegally overtake, slam on the brakes and other wrong driving, so as to prevent the dangers at any time. Once an accident occurs, take defensive measures such as steering avoidance and braking in advance.
Fifth, when a vehicle has a minor traffic accident, it can quickly handle the accident and evacuate the scene by means of traffic management 12123 video rapid disposal, so as to reduce the traffic congestion caused by the accident occupying the road.
Source: Zhengzhou Traffic Police (copyright belongs to the original author, please contact to delete if there is any infringement)
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