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China Evergrande: Xu Jiayin becomes the person to be executed! Late-night announcement points out 4 items

China Evergrande announced on the evening of the 12th that it had received an enforcement notice from the Guangzhou Intermediate People’s Court in Guangdong Province on the arbitration award of the Shenzhen International Arbitration Court. The notice said that the company, its subsidiaries, namely Guangzhou Kailong Real Estate Co., Ltd., and the company’s controlling shareholder and executive director Xu Jiayin were the persons subject to the enforcement notice.

The announcement shows that according to the implementation notice, the matters to be executed are: (1) Guangzhou Kailong and Xu Jiayin pay the difference in the dividend of Evergrande Real Estate in 2020 about RMB 204 million yuan, and bear liquidated damages of about RMB 51.53 million yuan; (2) Xu Jiayin and the company repurchase the equity of Evergrande Real Estate held by the arbitration applicant in RMB 5 billion yuan; (3) the company pays the arbitration applicant to hold Evergrande Real Estate from February 1, 2021 to complete the repurchase of compensation of about RMB 770 million yuan; and (4) the company, Guangzhou Kailong and Xu Jiayin pay about RMB 35.53 million yuan in legal fees, arbitration fees and enforcement fees.

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Which is the difference between Huawei Mate 60 and P60, and which one is worth buying?

  With the recent release of the P60 series, many users have begun to tear themselves apart whether to buy the P60 first or wait for the Mate 60 in the second half of the year. Both of these phones can be regarded as the flagship and sub-flagship in Huawei, and they are both excellent.

Which is the difference between Huawei Mate 60 and P60, and which one is worth buying?

  Which is better, mate60 or p60?

  Answer: If you have a rigid demand for a mobile phone, then choose the P60.

  If you can wait a little longer and pursue high performance, then wait for the Mate60 in the second half of the year.

  Mate60 and p60 purchase suggestions

  First, demand

  1. First check whether you have a rigid demand. If you need to change your phone immediately, then the P60 is the best choice.

  2. If you like the operation of the top flagship, then wait for the second half of the Mate 60 series.

  II. Configuration

  1. The Huawei P60 can be said to be similar to the previous generation’s Mate 50, so the off-duty Mate 60 is definitely a great improvement over the P60.

  2. Whether it is the processor, screen, image, battery life or performance, there will definitely be a major improvement.

  3. And most importantly, Huawei P60 uses Hongmeng 3.1, but Huawei Mate 60 uses Hongmeng 4.0. If 3.0 to 3.1 is just a small improvement, then 3.1 to 4.0 can be said to be a big leap.

  III. Positioning Differences

  1. Huawei’s P series every year will use the same type as the previous generation of mate series on the processor, so it can be regarded as a benchmark for the previous generation of mate.

  2. The next-generation Mate flagship is an absolute improvement compared to the previous generation, so the Mate series is definitely better in terms of performance.

  3. The P series focuses on appearance, lightness and thinness, and the appearance will be better designed, and the style will be more unique.

  4. The Mate series is more business-oriented, so the range of possible options in appearance will be smaller.

  The difference in positioning between the two is still very large, and there is still about half a year. If you are not in a hurry, you can still wait.

Original title: Which is better, Mate 60 or P60?
Editor in charge: Li Xiaoling
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Avita’s 12 production capacity continues to rise, with deliveries hitting 8,000 units in March

On February 20th, this website reported that at present, the two flagship models of Avita’s Avita 11 and Avita 12 are in the midst of the intensive national delivery process. Affected by factors such as hot sales, the delivery process of Avita 12 has fallen behind user expectations. In this context, Avita held a "meeting this moment" user meeting in Chongqing. Chen Zhuo, president of Avita Technology, and Yong Jun, assistant vice president, visited the scene to communicate with users face-to-face, saying that the delivery volume of Avita 12 will hit 8,000 units in March.

At the event site, Chen Zhuo, president of Avita, first expressed his sincere apologies to users who failed to pick up their cars in time during the Spring Festival, and explained the tight production capacity caused by the hot orders after the launch of Avita 12. He said that in February, Avita will take advantage of the Spring Festival holiday to work overtime to adjust the production line and expand production capacity, and strive to achieve the delivery target of 8,000 units in March to accelerate the meeting of user expectations.

Avita’s user-centered development concept has always been well received by users, and the excellent quality of the Avita 12 model has pushed the user’s reputation to a new height. It is reported that Avita 12 brings together the advantages of Changan Automobile, Huawei, and Ningde Times in their respective fields. It has three core advantages of top intelligence, top design, and top luxury space. It has 12 industry-first and only strong configurations at the same level, redefining the new standard of luxury in the era.

Avita 12’s appearance and intelligent strength are both, and it has achieved excellent performance in the market. Less than a month after its launch, the order of Dading exceeded 20,000. Moreover, since the official delivery of Avita 12 in December, 2004 units have been delivered in only 20 days, successfully ranking among the top of pure electric cars above 300,000. This achievement not only proves that consumers love Avita 12, but also reflects its high cost performance and advanced technology widely recognized in the market.

It is worth mentioning that, with its excellent product strength, Avita 12 won the "2023 Global Car of the Year Award" at the 2023 Global Car Annual Ceremony. You know, this award has been deeply cultivated in the automotive industry for 10 years and has high authority in the industry. And Avita 12 can stand out in the fierce competition of 54 new models, leading the luxury brand flagship model and domestic popular model with the first place in the audience, fully demonstrating its strong market influence and the unique charm of future intelligent luxury cars.

Next, it is believed that Avita will continue to maintain a high-efficiency, high-level, and high-speed evolutionary state, focusing on users’ real car needs, and continuously promoting the intelligent strength upgrade of Avita 12 and other models. Moreover, Avita is making efforts to promote channel construction, believing that in the near future, it will bring users more diverse and more pleasant product choices.

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The first batch of M5 Smart Driving Edition was delivered, and Huawei was empowered to innovate "acceleration"

# Q: The first batch of M5 Smart Driving Edition delivered in China # 2023 Guangdong-Hong Kong-Macao Greater Bay Area International Automobile Expo and New Energy Automobile Expo was held in Shenzhen Convention and Exhibition Center from June 16th to 24th. On the first day of the Expo, the first delivery of the M5 Smart Drive Edition of AITO was successfully completed.

The M5 series intelligent driving version made its debut at the press conference in April this year. At the same time, it was equipped with Huawei ADS 2.0 advanced intelligent driving system and HarmonyOS Intelligent Cockpit 3.0. According to reports, this car is the first to realize the intelligent driving function without relying on high-precision maps, which expands the application scope of intelligent driving and makes driving safer and easier.

At the first delivery ceremony, the first owners of the M5 Smart Driving Edition, on behalf of @ Feifei’s car COOL, shared their personal experience of driving and their understanding of intelligence. At the same time, at the meeting, Yu Chengdong, managing director of Huawei, CEO of BG, and CEO of BU, a smart car solution, said that the first delivery of the M5 version of Zhijie will help more users enjoy the bonus brought by smart cars.

Not long ago, AITO asked the community to announce the completion of the official production of the 100,000 th vehicle, which lasted for 15 months and stood out among a number of new energy brands, becoming the fastest new energy vehicle brand in the industry to reach 100,000 vehicles.

For the brand of new energy vehicles, the first 100,000 vehicles are of great significance, which means that the enterprise has the ability to systematize. Once it reaches 100,000 vehicles, it is equal to the "line of life and death" that it has crossed. The completion of the first 100,000 new energy brands is a leap from "0 to 1", which opens up the market and builds the brand’s own value system. Not only that, the figure of 100,000 vehicles also represents the possibility of profit.

Earlier, Xu Haidong, deputy chief engineer of China Automobile Association, said in an interview that with the rapid growth of the new energy vehicle market, cakes are getting bigger and bigger, and related car companies can reach sales of 100,000 vehicles or more, which may make a profit. In March 2022, the pure electric versions of the M5, M7 and M5 were delivered one after another, and the cumulative sales volume of AITO vehicles in 2022 was nearly 80,000.

In addition, AITO’s brand has been recognized in the industry evaluation and consumer reputation. According to the data, the net recommended value (NPS) of the M5 car owners is as high as 86.4%. In the "Report on the Quality of New Passenger Cars in 2022", AITO ranked first in the quality ranking of new energy brands, far exceeding the industry average.

Behind the delivery volume and word of mouth, what needs to be guaranteed is the production capacity. Yu Chengdong said at the ceremony of asking about the 100,000 vehicles off the assembly line, "Celestial already has two factories, and now the third factory is under construction, which has a large enough production capacity. At present, the sales volume is not high enough because the new car (Wujie M5 Smart Driving Edition) will be delivered to consumers in the middle and late June, and we need time to complete the process of sales growth. "

The cooperation between Cyrus and Huawei began in 2021. At that time, Yu Chengdong was appointed as CEO of Huawei BU, and he took the lead in choosing the "intelligent selection mode". As Yu Chengdong later said at the automobile 100-member conference, Huawei BG has more than ten years’ experience in user experience design, product design, industrial design, brand marketing and channel retailing, which can help car companies make their cars competitive together.

The performance of the media just proves that this statement is true. In the time since Yu Chengdong took office, Huawei and Cyrus have launched four AITO series vehicles, namely, the extended-range version of the five-seat SUV, the six-seat SUV, the pure electric version of the M5, and the full-size SUV, the M9, which will be launched in the fourth quarter. After it was released in March 2022, M5 became the sales leader among the new forces at that time.

The automobile industry has formed a consensus that new energy is electrified in the first half and intelligent in the second half. The technical advantages provided by Huawei have helped the products in the world win the front seats in the second half competition.

Specific to the technology, the "double intelligent ceiling" of the M5 can be summarized, one is the HarmonyOS intelligent cockpit 3.0, and the other is the ADS 2.0 system equipped with the M5 intelligent driving version.

HarmonyOS cockpit has been recognized as "smart car ceiling" by the industry. With the maturity and integrity of HarmonyOS’s ecosystem, HarmonyOS Cockpit allows cars, mobile phones, tablets, laptops and other electronic products, and even smart homes and other equipment to be connected to the same technological ecosystem. The HarmonyOS cockpit of Wujie M5 Intelligent Driving Edition can also realize all-round automatic adjustment of seat position, HUD height and rearview mirror position.

It is understood that Huawei ADS2.0 system does not rely on high-definition maps, and can reduce traffic accidents caused by inattention and complex road conditions by 90%. In terms of actual driving experience, Yu Chengdong personally drove the ADS 2.0 version in Shanghai the day before the press conference, carried out a test drive across several districts, and ran all morning on elevated roads, tunnels and roads with mixed people and vehicles. He told us that even if we didn’t run the road during the test, we didn’t need someone to take over the steering wheel, and we achieved zero take-over in the whole process.

For smart driving, Huawei wants to go further. Huawei plans to land intelligent driving assistance in at least 15 cities in the third quarter of this year without relying on high-precision maps, and land in 45 cities in the fourth quarter.

How do the results of intelligent selection mode reach users? Using its huge retail channels, Huawei has built a sales network of cars in just a few months, so that new products can reach users faster.

According to media reports, the sales channels of the world are usually divided into three types: the flagship store operated by Huawei, the smart life museum or authorized experience store led by dealers, and the AITO authorized user center led by Cyrus. At present, the user center and experience center of AITO has covered 230 cities, with more than 1,000. And the AITO user center is still being upgraded one after another, and more than 178 companies have taken the lead in completing the image upgrade.

The dual advantages of technology and channels make AITO become the best-performing brand in Cyrus Group. Judging from the 2022 financial report of Sailis, the revenue of new energy automobile business, as the core growth engine of Sailis, reached 24.934 billion yuan, a year-on-year increase of 482.8%. The cumulative production and sales of Sailisi new energy vehicles were 139,100 vehicles and 135,100 vehicles, with year-on-year growth rates of 233.64% and 225.90% respectively. According to the data, the sales volume of the consulting industry accounts for 60% of the sales volume of Celestial new energy vehicles. It can be said that the consulting industry is the main force driving the performance growth of Celestial new energy vehicles.

There is no reference for the intelligent selection model. Judging from the current delivery data and market performance of the car, this is a road that can lead to the future. As for what kind of future? Zhang Xinghai, the chairman of Celestial Group, once proposed that Celestial should be a Chinese-style new energy automobile head enterprise when the 100,000 th car rolled off the assembly line, and AITO would build another 5 million market in 10 years.

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Mileage anxiety It doesn’t exist! Ask M5 to accompany you on your way home in the Spring Festival.

  With the approaching of the Spring Festival in the Year of the Loong, people are more and more eager to go home. Air tickets are too expensive, and high-speed trains can’t get tickets. Many people choose to go home by car. Traveling in winter, choosing a new energy vehicle with long battery life and high performance has become the key to a long journey. With excellent endurance and strong power, the M5 can easily cope with all kinds of road conditions, and is undoubtedly the ideal partner for young people to return home in winter.

  1400+km long battery life, bid farewell to the anxiety of replenishing energy.

  Endurance has always been one of the most worrying issues for new energy users, not to mention traveling in winter. But for M5, there is no need to have these concerns. In the case of full fuel and electricity, the four-wheel drive version CLTC of the M5 intelligent driving version has a battery life of up to 1265km, and the rear-wheel drive version has reached an astonishing 1425km. Whether it’s a long journey across the north and south or a short trip in the suburbs, the M5 can meet your needs. Even if you return home across provinces, the long cruising range greatly reduces the number of times of recharging, which makes users easily get rid of the anxiety of endurance and makes your way home more secure. Not only that, the charging of the M5 is also very efficient. In just 45 minutes, the power can be quickly charged from 20% to 80%. In the time of a cup of coffee, the M5 can be "full of blood".

  Huawei is empowered, and it can be smooth and steady in winter travel.

  I have been wandering outside for a whole year. During the Spring Festival holiday, migrant workers want to release their inner passion and forget the pressure of work and life on weekdays. If you want to have a carefree travel experience, you can’t do without a powerful travel partner.

  Wenjie M5 is equipped with HUAWEI DriveONE three-in-one electric drive system, which provides unparalleled driving experience for migrant workers. Its maximum power can reach 365kW, the peak torque is as high as 675N·m, and the acceleration of 100 kilometers takes only 4.4 seconds, which makes you feel passionate, whether it is the silky overtaking on the expressway or the first step in the congested road section.

  Under the complicated road conditions in winter, driving needs to face multiple challenges. As a "treasure performance car", with its excellent performance strength, Wenjie M5 can not only be comfortable on the expressway, but also easily cope with all kinds of complicated road conditions in winter. In the face of icy, snow-covered roads, many vehicles will feel inadequate and have a strong sense of bumps when driving. The Wujie M5 is equipped with HUAWEI DATS dynamic adaptive torque system, which provides a stable driving experience for drivers and passengers. The system can reduce the impulse feeling before driving by 31% and the bump feeling by 46%, and even when driving on the snowy and icy road, it can maintain the stability of the body posture.

  In addition, thanks to the blessing of the million-level all-aluminum chassis, the Wujie M5 has excellent cushioning effect on bumpy roads and speed bumps, giving perfect consideration to sports performance and comfort. The design of the front double wishbone and the rear multi-link independent suspension makes the M5 reduce the body shaking feeling during driving, and maintain better stability and smoothness under different driving conditions.

  Before the arrival of the Spring Festival, in order to thank the majority of users for their support, the customer M5 specially launched a surprise gift package, so that users can buy this high-quality new energy vehicle at a more favorable price. If you buy M5 before January 31st, you can enjoy the rights package with a maximum value of 52,000 yuan, including 12,000 yuan for interior and exterior decoration and 15,000 yuan for technology enjoyment package. For users who choose the smart driving version, they will be given an additional 20,000 yuan of Huawei ADS 2.0 urban NCA smart driving package matching rights and benefits, and enjoy 5,000 yuan of insurance subsidies. In addition, users who have made up their minds now only need to wait for 2 ~ 3 weeks to mention their cars, so they don’t have to wait for a long time.

  During the Spring Festival in the Year of the Loong, the reporter M5 accompanied the migrant workers to enjoy a safe and comfortable trip home and became the best partner on the way home. No matter when and where, you can gallop and move forward without worry, adding endless laughter and happiness to users’ journey, and marching towards a new year with hope.

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The silver saddle shines on the white horse and rushes like a meteor to test drive BYD Han EV.

  [Aika car test drive original]

  Not long ago, my colleagues and I tested the real cruising range of the (|) ultra-long endurance version in Lianyungang, and the result of 601.5km really amazed us (Click on the link to review the highlights:Test BYD Han EV Long Life Edition in the Name of Being a Strong Man), but I still regret not being able to experience the charm of the four-wheel drive high-performance model. Fortunately, this regret was soon made up. After two days and one night of getting along, the performance of the four-wheel drive high-performance flagship edition kept echoing two poems in my mind — — The silver saddle and the white horse reflected each other, and galloped like a rustling.

Byd Han EV four-wheel drive edition

  This time, I test-drive the flagship model of BYD Han EV, a four-wheel drive high-performance flagship model (hereinafter referred to as the four-wheel drive version) with a subsidized price of 279,500 yuan. The test drive route is Lijiang-Shangri-La section of National Highway 214, which is also a section of Yunnan-Tibet Highway that people often say enters Tibetan areas. The starting point of Lijiang is 2400 meters above sea level, and the turning-back point of Shangri-La is 3200 meters above sea level. The highest altitude on the way is about 3500 meters. It can be said that the journey is climbing all the way and the return journey is downhill.

  In addition, according to the official data, among BYD Han’s pre-sale models, the four-wheel drive version accounts for more than 50%, and most of the models have higher sales during the pre-sale period, which are basically middle and high-end cars. So, what’s it like to drive this hot model recently? Don’t worry, let me tell you about it slowly.

Byd Han EV four-wheel drive edition

  The official four-wheel drive high-performance flagship version only takes 3.9 seconds to accelerate 100 kilometers, which is a very beautiful result even on a performance car, not to mention that Han EV is still a medium-sized and large car.

BYD Auto 2020 Han EV

Byd Han EV four-wheel drive edition

Byd Han EV four-wheel drive edition

Byd Han EV four-wheel drive edition

  Different from the terrain and road conditions of the last endurance test, the Lijiang-Shangri-La section of National Highway 214 is all mountain roads, so there is no lack of novelty in driving such an electric car. Of course, in addition to the driving experience, I will also experience the riding experience in the back row.

Byd Han EV four-wheel drive edition

Byd Han EV four-wheel drive edition

Byd Han EV four-wheel drive edition

Byd Han EV four-wheel drive edition

Byd Han EV four-wheel drive edition

Byd Han EV four-wheel drive edition

Byd Han EV four-wheel drive edition

Byd Han EV four-wheel drive edition

Byd Han EV four-wheel drive edition

Byd Han EV four-wheel drive edition

  This electro-hydraulic braking solution, which is highly integrated with iBooster and ESP systems, cancels the traditional vacuum-assisted braking mechanism, so that the first half of the brake is no longer lost due to mechanical braking, which not only reduces the frequency of braking, but also greatly improves the starting threshold of energy recovery, which can be regarded as a "magic weapon" for electric vehicles.

Byd Han EV four-wheel drive edition

Byd Han EV four-wheel drive edition

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13-year-old boy spilled gasoline and burned the teacher’s ward. Confession: I’m sorry.

  Yesterday, Xiaowu, accompanied by his father, came to the ward of Yang Dongling, a female teacher who was burned by his arson, and apologized to her.

  13-year-old Xiao Wu’s letter of apology

  "Dear Miss Yang:

  Sorry, I shouldn’t have hurt you. Besides, you are still a people’s teacher who has never met me and has no holidays. I regret that I hurt you. If I could go back in time, I wouldn’t do anything illegal, and I wouldn’t hurt you. I’m sorry, Mr. Yang. I wish you a speedy recovery, restore your previous appearance, and go back to your previous education for those students in the mountains, so that they will not follow my example and become pillars of society and talents of the country. Miss Yang, I’m sorry. "

  Xiao Wu, a 13-year-old woman teacher, has been kept at home by her father since she burned Yang Dongling with gasoline. Yesterday morning, Xiaowu followed his father to visit Yang Dongling in Sichuan Provincial People’s Hospital from Jinchuan County.

  Yesterday morning, in the face of the excited family members of the injured, Xiaowu walked beside Teacher Yang Dongling, kept silent and took out a pre-written letter to express his apologies and guilt. However, it is a pity that although Yang Dongling said "I want to see him (Xiaowu)", she failed to see Xiaowu clearly in the end.

  face

  Father stayed at home with him for two months.

  This time, I took him to Rong to visit the female teacher.

  On the afternoon of August 13th, Li Dong changed a shirt and left home, ready to go to Chengdu to visit Teacher Yang Dongling who had just finished the first skin grafting operation.

  There is a line in the movie "mr. six": "What you have caused will be rounded up by yourself, and what you can’t round up by yourself will be rounded up by his father". This line, as Xiaowu’s father, has no more empathy than him. After the incident, he visited Yang Dongling in the hospital and spent more than 80,000 yuan on medical expenses. Then, he didn’t go out to work again, and stayed at home with Xiaowu almost all day. If he wants to go out, he will chain Xiaowu’s feet. However, unlike the first time he visited Yang Dongling alone, this time he called his son Xiaowu.

  "I kept him at home for two months. I don’t know what to do, only let him watch junior high school textbooks and the legal program of CCTV Channel 12. "

  Li Dong said, let the children take a look at the burned teacher Yang. First, let them see how much harm he has caused others, "let him face everything in front of him"; The second is to express apology and repentance. "If the family members of the injured are emotional, I can understand even if I can’t stand it."

  After changing his shirt, he asked Xiaowu again, "Do you want to go?" Xiaowu bowed his head and said nothing. Li Dong didn’t force the child. Half an hour later, Xiaowu nodded: "I want to go."

  Before going out, Li Dong’s mother stopped him. "Take the 3000 yuan I saved some time ago." Li Dong replied, "I have already taken it."

  During the nearly 9-hour journey, the father and son didn’t say a word. The little military commander faced the window and his eyes turned up and down with the mountains and rivers. The outside world made him curious.

  The last time he went to Chengdu was last year, when he stole thousands of dollars from his grandmother, went to "rush" with several friends for ten days, and finally came back down and out.

  repent

  The juvenile ward took out an apology letter

  Regret not reading it to Mr. Yang’s face.

  When I arrived in Chengdu last night, it was already 11 o’clock in the middle of the night, and my father and son stayed in the hotel. At 8 o’clock yesterday morning, the two came to the burn ward of Sichuan Provincial People’s Hospital. The more I went to the hospital, the heavier Xiaowu’s expression became. "My relatives told me that many people on the Internet said they would shoot me, and some even said they would take me to prison."

  When he arrived at the hospital, the reporter of Chengdu Business Daily asked him if he would like to meet the teacher Yang Dongling who was hurt by him. He nodded. "I want to go." As soon as she entered the ward, Yang Dongling’s mother recognized Li Dong, who had been to the hospital. When she saw Xiaowu hiding behind Li Dong, she froze, her face turned black, and she cried and said, "Come and have a look for yourself. What have you burned people to? How can you do it? !”

  Xiaowu was at a loss and stood nervously in the corner. Yang Dongling’s sister and aunt excitedly pushed Xiaowu to the bed with their hands, and uncovered the shroud on the bed, so that the teenager could go to the bed and see clearly the "consequences caused by himself". Opening the shroud, Yang Dongling, who had just finished skin grafting, was covered with medicine on her upper body and had no complete skin on her face. Xiaowu stood by Yang Dongling’s side, maintaining his inherent expression since he was locked at home for two months.

  "You go! You go! " In the face of Xiaowu, the emotional Yang family said. Xiaowu remained silent. He took out a letter and put it on the table beside the hospital bed, and then moved out of the ward step by step.

  Li Dong is still standing at the bedside, facing the accusations of the Yang family alone. "I didn’t ask them to forgive me. I just came to see Teacher Yang, indicating that we don’t care about not coming forward."

  Xiaowu wrote in his letter: "Dear Teacher Yang, I’m sorry, I shouldn’t have hurt you. Besides, you are still a people’s teacher who has never met me and has no holidays. I regret that I hurt you. If I could go back in time, I wouldn’t do anything illegal, and I wouldn’t hurt you. I’m sorry, Mr. Yang. I wish you a speedy recovery, restore your previous appearance, and go back to your previous education for those students in the mountains, so that they will not follow my example and become pillars of society and talents of the country. Teacher Yang, I’m sorry. "

  After coming out, Xiaowu said that the letter was written at home before coming. He is a little regretful that he didn’t tell his faith to Mr. Yang’s face.

  regret

  "Where is the doll? I want to see him."

  The teacher read the letter of apology and failed to see the teenager.

  "For more than two months, you haven’t been here, and you haven’t got a phone call." Yang Dongling’s aunt pushed Li Dong and accused him of not educating his son well. After the incident, she even evaded her responsibilities and rarely visited him. Li Dong always explained in a low voice that he didn’t discipline his son Xiaowu, and his family was really difficult. He didn’t raise much money, and his son didn’t come until he needed to take care of him after the accident. As he spoke, he took out the 3,000 yuan in cash he brought. "You get it first, and I will continue to find a way after I go back." However, Yang Dongling’s mother, who was unable to restrain her grief, refused to accept the money, and Li Dong half-kneeled the money into her hand.

  "We all understand that he said it was difficult for him to go back and find a way, but if they were sincere, they wouldn’t wait until today." Aunt Yang Dongling said that in recent months, the three of them have been taking care of Yang Dongling, and Yang Dongling always vomits when she can’t eat, which is worrying. Considering Yang Dongling’s illness and family mood, Li Dong didn’t stay for long.

  Yang Dongling in the hospital bed looks very calm. Because Yang’s family was emotional, Xiaowu couldn’t walk close to the bed, and Yang Dongling didn’t see Xiaowu because of the shroud. After Xiaowu and his father left, Yang Dongling suddenly said to her sister Yang Dongxia, "Where is the doll? I want to see him." The Chengdu Business Daily reporter immediately gave her the apology belief left by Xiaowu. A moment later, she struggled to spit out a sentence: "Show me the words." The reporter held the letter of apology in front of her. She read it carefully line by line, more than 100 words, and read it for nearly 1 minute.

  "Call him, I’ll wait for him." When a reporter from Chengdu Business Daily asked why he wanted to see Xiaowu, Yang Dongling was silent for a moment. "I want to hear him read (apology letter)". At her insistence, the family members also agreed that Xiaowu would come back and said that they were no longer excited. But at this time, Li Dong, who had just experienced the excitement of the Yang family and accused him of being on his way home, took care of his son’s safety and didn’t want to take Xiaowu back. At 9 o’clock yesterday morning, Yang Dongling, who had been lying all night, also needed to turn over with the help of her family, so it was not convenient to see Xiaowu.

  "No, I’ll go to see him." Dong-ling Yang whispered.

  Female teacher

  Where’s the doll? I want to see him

  After Xiaowu and his father left, Yang Dongling suddenly said, "Where is the doll? I want to see him."

  The reporter of Chengdu Business Daily immediately put Xiaowu’s letter of apology in front of her. She read it carefully line by line and read more than 100 words for nearly 1 minute.

  "Call him, I’ll wait for him." When the reporter asked why he wanted to see Xiaowu, Yang Dongling was silent. "I want to hear him read (apology letter)." However, at this time, Xiaowu has set foot on his way home with his father.

  "No, I’ll go to see him." Dong-ling Yang whispered.

  Chengdu Business Daily reporter Yun Wangyi Yu Zunsu photojournalist Liu Haiyun

  A broken family in a remote county leads a astray life.

  Growing fragments of arson teenagers

  Questioning the cause of Xiaowu’s arson, we can see the weakness of a county boy whose temperament changed greatly after his parents divorced, and who was led astray by others because of his weariness of learning and ignorance. Xiaowu claimed to know it was a mistake, but when he was instructed by "Big Brother", he chose to listen.

  At 9 o’clock on the evening of June 14, after hiding in Jinchuan County for 24 hours, he was found by his father, who called the police station: "I found the person and sent it to you." Xiaowu didn’t resist.

  His family broke up and he became dull.

  On the night of arson and robbery, Xiaowu stayed in a hotel for one night, afraid to go home or tell anyone. He knew that he had made a big mistake.

  Jinchuan County is located in the southwest of Aba. Like many remote counties, teenagers like Xiaowu can be seen everywhere on the street. Xiaowu’s home is in Lewu Township, which belongs to Jinchuan County. Since school, his family has changed, and he has lived with his father and grandmother since then.

  After the Wenchuan earthquake in 2008, cracks appeared in Kotakeya’s house, and my father and grandmother later built a new house together. But the new home didn’t live for a long time, and Xiaowu’s parents’ feelings broke down. Xiaowu became dull, and his parents didn’t want to communicate with him more. Since the third grade of primary school, Xiaowu has learned to skip classes. "I ran out after school, and my home was full of streets." Xiaowu’s grandmother, Li Yunshu, said that once she went to the street to look for her grandson, a neighbor pointed out of the city and said, "Your grandson goes to that temple every day." She rushed to the temple and saw Xiaowu kneeling in front of the Buddha statue. "He asked the Bodhisattva to bless him. Mom and Dad should not divorce." For a long time, as soon as school was over in the afternoon, he and a classmate ran to the temple. Now that his parents have been divorced for almost six years, he is used to living without his mother. For the harm caused by divorce to his son, Xiaowu’s father, Li Dong, only explained it simply by "not getting along with his wife". Speaking of the disaster of Xiao Wuchuang, the 36-year-old man kept sighing.

  Began to be obsessed with online games and learned to skip class and not go home.

  Xiaowu, who had no parents around for a long time and was only taken care of by his grandmother, began to be fascinated by the online game of crossing the line of fire.

  Grandma Li Yunshu gave him two yuan to buy breakfast every day. At night, she found her grandson in the Internet cafe. For her, the way to discipline her grandson is too limited, and there is no other way but to tell her a few words. In her eyes, the introverted grandson also has a grumpy side. Considering that Xiaowu’s parents are divorced, his relatives are particularly concerned about him. Before he graduated from elementary school, he used his smartphone. "On one occasion, he felt that his mobile phone was slow to respond, so he picked it up and threw it on the ground. In the past few years, I have broken several mobile phones. " In order to prevent his son from surfing the Internet in Internet cafes, Li Dong bought a computer for Xiaowu to play at home. However, the computer was damaged by Xiaowu less than a year after it was bought. Xiaowu’s uncle was going to buy him another one, but Li Dong refused.

  Hanging out with unemployed young people was arrested for stealing.

  Li Dong believes that his son’s troubles have long been buried in his wandering life.

  In Li Dong’s view, he and his son have lived in this remote ravine since they were born. He said that he had always known that his son had been mixed with some unemployed young people in society since he entered junior high school. A neighbor often sees Xiaowu and a group of young people wandering around the square and teahouse in the county. What impressed Li Yunshu the most was that she went to school in the afternoon to send a schoolbag to her grandson. The students had already entered the school gate, and there were two young people with yellow hair at the school gate. "What’s the use of studying? Now I can earn 1800 a month by working." She didn’t expect that Xiaowu, who arrived late, went to the front of two young people and talked for a few words, then left together. She gave a cry and Xiaowu started to run.

  Last year, Xiaowu, who had just entered junior high school, began to steal. He is with his companions. When he runs out of money, he tries to steal. He likes to steal cash and mobile phones. First, it is easy to steal. Second, mobile phones sell well. Li Dong said that once, Xiaowu was caught by the police and brought back for investigation. Wherever he went, it was like parading in the street.

  After setting fire to the female teacher, Xiaowu wrote in a fact sheet that the other party asked him to pay off the debts that everyone usually owed in the restaurant. Because he had no money, the other party asked him to rob him. Except for two of his friends who were apprentices in barbershops, all of them had no proper jobs and lived on credit and theft in the county town.

  After the incident, I left home and wanted to go out to work with my companions.

  Since junior high school, Xiaowu likes to drink beer in a bar in the county with some young people four or five years older than him. The excitement brought by alcohol made him experience the joy of adult life, and it was from this time that he began to understand the outside world.

  Last year, Xiaowu stole several thousand yuan from his grandmother and took a bus with several companions to Longquan, Chengdu, in order to "go to work". As a result, after spending all their money in Chengdu Zoo and Happy Valley, the group took the shuttle bus back to their hometown. In his view, I really want to go to Chengdu to work, but I didn’t find a suitable job. I wanted to "work early to earn money and stop being wronged."

  One afternoon after the incident, Xiaowu left home and trotted along the hillside, trying to find a companion to work in Chengdu and escape from the place where he made a mistake. On the same day, Li Dong arrested him. After that, whenever Li Dong went out or cooked in the kitchen, he chained his son in the house.

  Now, Xiaowu’s family has given up watching TV for entertainment, but only transferred to CCTV Channel 12 every night to let Xiaowu "watch legal programs and study law."

  On the evening of August 13, a suspect in a detention center was broadcast on TV. Xiaowu watched it for a while, looked away from the TV screen and was silent for a long time.

  Dialogue teenager

  When I saw Mr. Yang in the ward, he left an apology letter and never spoke.

  "It’s no use saying sorry when you’re scared."

  "I still want to come." Although he went to the hospital to visit Teacher Yang Dongling and was accused and taught by his relatives, Xiaowu told the Chengdu Business Daily reporter afterwards. On the way home, Xiaowu had a simple exchange with Chengdu Business Daily reporter.

  Chengdu Business Daily: Are you worried that visiting Teacher Yang in the hospital will affect her and her family’s mood?

  Xiaowu: (Nodding)

  Chengdu Business Daily: Why did you promise to come? Do you regret it?

  Xiaowu: No, I just want to have a look at Mr. Yang’s injury and know that I have made a big mistake.

  Chengdu Business Daily: Aren’t you afraid that they will beat and scold you?

  Xiaowu: (silent for a moment) When I saw the fire burning that night, I didn’t want to live.

  Chengdu Business Daily: What are you afraid of?

  Xiaowu: At that time, I knew something was wrong. When I saw Teacher Yang rolling on the ground, I was afraid to go home. Later, relatives came to my house every day to scold me, saying that many people on the Internet said they would shoot me and put me in prison.

  Chengdu Business Daily: You never spoke in the ward. What was the reason?

  Xiaowu: I’m scared. I feel sorry is useless.

  Chengdu Business Daily: How do you feel after seeing Teacher Yang?

  Xiaowu: I have a bad fever. After seeing Teacher Yang personally, I feel that I can feel better for a few days.

  Chengdu Business Daily: What do you want to say to Teacher Yang now?

  Xiaowu: Sorry, I hope she will recover soon. I wrote a letter to her, hoping that she would read it.

  (Father and son are pseudonyms in the text)

  New/Smell/Return/Release

  Teenage gasoline burns female teachers.

  Grab his Apple phone.

  At 9: 00 pm on June 13th, in a residential courtyard in Jinchuan County, a 13-year-old boy Xiaowu (a pseudonym) threw a bottle of gasoline at Yang Dongling, a 23-year-old female teacher on her way home, and then took out a lighter. The fire instantly wrapped Yang Dongling. In pain and cry for help, Yang Dongling fainted at the scene, Xiaowu took the opportunity to grab her Apple mobile phone, and the residents of the community then dialed 120… …

  According to the doctor of the provincial hospital, Yang Dongling’s burn reached the third degree standard and was diagnosed as extremely severe burn. At present, she has completed some skin grafting operations, and the wounds on her face and head have gradually healed. However, the deep burns on her chest, back, thighs and neck can only be recovered after continuous removal of dead meat and skin grafting, and most of her fingers may be amputated due to necrosis.

  Xiaowu is a junior one student in a local middle school. He said that he thought of robbery because his playmate asked him to give some money. Two days after the incident, Jinchuan county police blocked Xiaowu. Because the 13-year-old boy did not reach the age of criminal responsibility, Xiaowu was brought home by his father the next day. At present, Xiaowu’s father has paid Yang Dongling more than 80,000 yuan for treatment. Xiaowu’s father said that his son Xiaowu followed him after he divorced his wife five years ago. After the incident, the father and son were basically at home every day. "I stayed at home with him every day."

通过admin

Inheriting oriental aesthetics, Hua Xizi introduced intangible culture into fashion makeup.

The article was authorized to be transferred from WeChat official account: the forefront of entrepreneurship (ID: chuangyezuiqianxian) Author: Teacher Li.

In the past year or so, new domestic products and consumer goods have become a trend. In the category of make-up, a series of beauty brands focusing on Chinese style are constantly emerging. However, in the field of many brands with fierce competition, most domestic cosmetics brands with labeled products and lack of innovation are gradually eliminated, and brands with truly excellent product strength stand out.

In the consumer goods market, word of mouth means everything. At present, in the field of beauty cosmetics, Hua Xizi, with the brand concept of "Oriental make-up, keeping makeup with flowers", has quietly risen.

Behind Hua Xizi’s success is not only a strong product strength, but also its profound understanding of traditional culture explains the connotation of domestic beauty.

Endowing tradition with fashion and beauty, skillfully blending Miao culture.

In the impression of consumers in the past, makeup fashion is far from the elements of traditional culture, and it is difficult to effectively integrate their characteristics. How to combine traditional culture with modern fashion culture skillfully is a difficult problem faced by domestic cosmetics brands.

The answer to this problem can be interpreted in Hua Xizi’s brand. Hua Xizi brand was born on March 8, 2017. The word "flower" in Hua Xizi refers to "keeping makeup with flowers" and the word "Xizi" is taken from Su Dongpo’s poem "If you want to compare the West Lake to the West Lake, it is always appropriate to make light makeup and heavy makeup".

In the products launched by Hua Xizi, traditional culture is everywhere. Take Hua Xizi’s "Carved Lipstick" as an example. This lipstick is different from other lipstick products that only work hard on external packaging, and the micro-carving process is moved to lipstick paste. At present, this lipstick sells more than 100,000 pieces a month, and keeps Tmall’s high score of 4.9 points.

Huaxizi carved lipstick

The excellent market performance of this lipstick also proves that the combination of traditional culture and fashion is not a dead end, but requires ingenious creativity.

In Hua Xizi’s product lineup, carved lipstick is not a case. Since its establishment, Hua Xizi has launched dozens of makeup products that reproduce traditional oriental crafts. This time, Huaxizi, relying on its unique creativity, launched a series of products with Miao’s intangible culture.

It is understood that the Miao Impression Gaoding series is inspired by the Miao Yin craft of a few famous Miao people. Miao silver ornaments have long been important first ornaments and wedding supplies in Miao areas. For the Miao people, Miao Yin is a "fashion" element preserved in the long history, with unique oriental beauty.

Hua Xizi joins hands with fashion anchor Li Jiaqi to explore Miao Yin culture.

However, the Miao silver jewelry handicraft, which belongs to the intangible culture, is on the verge of disappearing, and its unique oriental charm is gradually forgotten.

Out of the sense of mission for the inheritance of traditional culture and the insistence on "Oriental beauty", Hua Xizi went deep into Miao village to explore the art of Miao silver ornaments, took Miao elements as design inspiration, and combined Miao Yin skills with modern technology to create a series of Miao impression advanced customization products.

In the final series of Miao impression products, this unique oriental beauty also appears with a new look. In the series of Miao impression products, Hua Xizi combined the engraving technology with the oriental micro-carving technology to reproduce the Miao silver-making technology on the products. In addition, Hua Xizi also carved the ancient and mysterious totem "Mother Butterfly" and flowers and plants into the products.

Huaxizi Miao Impression Gaoding Series Gift Box

When consumers use Miao Impression series products, their unique totem labels and cultural connotations will also make consumers look brand-new.

The "Miao Impression" high-definition gift box takes the shape of oriental makeup and blends into the Miao customs. It is inspired by the Miao girl skirt, decorated with Miao Yin pendant, batik and Miao Xiu, and made of high-quality leather. The high-definition version of air honey powder "Miao Impression" adopts a brand-new private model design and takes the shape of lotus leaf condensation to interpret the charm of Miao silver ornaments.

Carving of Honey Powder Cake in Miao Impression Series

However, it is not easy to rejuvenate traditional culture in the field of beauty cosmetics. It is reported that Hua Xizi has experienced many twists and turns in the process of developing Miao impression series products. Its appearance lasted for two years. After countless formula adjustments, and thousands of evaluations such as internal testing, external testing, external testing by experience officials and evaluation by makeup college, the product was finally listed.

At the moment when intangible cultural heritage skills are facing the challenge of inheritance, it is very smart to choose to tap intangible cultural heritage to create products. While spreading the intangible culture, the traditional culture also endows Huaxizi products and brand culture with deeper connotations. Through the combination with traditional culture, Hua Xizi has an unexpected advantage in product creativity. This is undoubtedly attractive to young consumers who pursue individuality.

In the process of endowing tradition with fashion, the brand symbol of Hua Xizi’s "Oriental Aesthetics" is deeply rooted in people’s hearts.

Only by understanding "Oriental Beauty" and polishing products can we make domestic products well.

The combination of traditional cultural elements is not unique to Hua Xizi, but the abuse of traditional cultural elements and lack of awe of traditional culture have made many domestic beauty brands mediocre.

In the current domestic beauty field, the phenomenon of product design homogenization and concept labeling is still common. After the novelty of the concept of domestic products disappears, consumers’ expectations for domestic beauty products are rising day by day. How to make consumers accept domestic beauty products is an unavoidable problem for domestic beauty products. Promoting Oriental Beauty is the responsibility of any domestic brand.

However, this problem is not unsolvable. When interpreting traditional culture, Hua Xizi also focuses on excavating the "oriental beauty" in traditional elements, and integrates the "oriental beauty" into the product design process with unique insights.

Take air honey powder, one of Hua Xizi’s explosive products, as an example. This product follows the peach blossom red skin cream, which was specially developed by Princess Taiping in the Tang Dynasty. While following the ancient method, Huaxizi relies on advanced grinding technology to refine the particles of honey powder to three times that of ordinary cosmetics. This process not only inherits the traditional beauty formula, but also uses advanced production technology to rejuvenate the ancient formula.

Oriental cultural products represented by Miao Impression Haute Couture Series are not Hua Xizi’s first attempt. As an oriental makeup brand born in 2017, Hua Xizi has launched a series of innovative products with the mission of inheriting oriental culture and recreating traditional oriental crafts. These products are on a par with international brands, but also stand out from the crowd with unique cultural concepts.

Having a good idea is enough to create an explosive product, but this is not the whole pursuit of Hua Xizi.

In the increasingly competitive beauty field, the good-looking products cannot support the long-term survival of a brand. On the basis of maintaining creativity, Hua Xizi has also made a lot of efforts in product quality. In the process of product making, Hua Xizi insists on the spirit of craftsman, polishes products over and over again, completes every detail, and even pays ten times and one hundred times of energy to develop a product.

For example, for an oil control effect, the product manager needs to find dozens of different oil control ingredients, and test each different ingredient one by one internally, and finally find the ingredient that takes into account the oil control ability and does not dry, so that the product can achieve high-quality efficacy and comfortable skin feeling.

With a sense of responsibility for the inheritance of traditional culture, a unique understanding of traditional cultural elements and high requirements for product quality, Hua Xizi can stand out among a number of domestic beauty brands. The hot performance of Huaxizi products in domestic and overseas markets is enough to show that Huaxizi has gradually become a beauty brand that cannot be ignored and a representative of domestic beauty.

Brand internal and external repair, Hua Xizi goes abroad.

Over the years, the right to speak in the field of beauty has been in the hands of international brands, but the situation is changing.

With the growth of young people’s voices in the post-90s and post-00s, consumers’ pursuit of aesthetics and culture is gradually diversified, and mainstream western aesthetics is no longer all-inclusive. In the process of continuous restoration of national self-confidence and cultural self-confidence, consumers’ desire for local culture is stronger than before. In this context, domestic brands that can resonate with consumers’ national feelings and maintain a good reputation gradually rise.

Relying on the brand concept of "Oriental make-up, make-up with flowers", Hua Xizi walked out of a unique route belonging to domestic make-up.

Looking at Hua Xizi’s journey to fame, it is not difficult to find that its marketing path is the young female group with personalized pursuit in the Z generation, which is inherited from the ancient method of "keeping beauty with flowers" in China traditional culture, carving the dual charm of fashion attributes, cultural connotation and exquisite products with oriental charm, and realizing the capture of more meta-audiences.

Hua Xizi’s firm commitment to products has also been recognized by young domestic consumers. In the dissemination of products and brands, Hua Xizi also conveyed his own experience and brand persistence to consumers, and explained to consumers what domestic cosmetics should look like with a unique product understanding.

While conquering domestic consumers, Hua Xizi also went abroad. Previously, in 2019, Hua Xizi’s West Lake gift box series products had caused a heated discussion on Twitter in Japan. The packaging and texture of Hua Xizi made international friends feel the charm of domestic beauty cosmetics and the unique connotation of Chinese culture. Some Japanese netizens even said that they would like to go to China once to buy Hua Xizi.

Hua Xi zi Xi Hu yin Ji gift box

Hua Xizi sparked heated discussion on Twitter in Japan.

Hua Xizi’s popularity overseas proves a way for domestic brands to rise-brands with local characteristics and profound cultural connotations can help promote national culture and contribute to cultural self-confidence. The excellent performance of Hua Xizi in the domestic market also proves the correctness of Hua Xizi’s brand line of "giving tradition to fashion".

In the era of content marketing, Hua Xizi explored a new way for domestic beauty cosmetics through careful interpretation of consumer demand, re-innovation of traditional culture and persistence in quality. All these persistence and efforts also reflect the brand vision of Huaxizi brand "promoting the beauty of the East and casting a century-old national makeup".

Special statement: this article is authorized by the cooperative media to reprint the DoNews column, and the copyright of the article belongs to the original author and original source. The article is the author’s personal opinion and does not represent the position of DoNews column. Please contact the original author and original source for authorization. (Please contact idonews@donews.com if you have any questions.)

通过admin

Jetway Traveler Four-wheel Drive Conquered Edition is available, equipped with a 2.0T turbocharged engine.

Recently, the Jetway Traveler Four-wheel Drive Conquest Edition was officially launched. The new car is equipped with a 2.0T engine and an 8-speed automatic transmission, and is equipped with a Borgwarner intelligent four-wheel drive system. The official guide price is 174,900 yuan. As a light off-road SUV focusing on hard-core off-road, Jetway Traveler will compete directly with Haval Dog Series, Raptors and other models.

In terms of appearance, the new car is almost the same as the current model, adopting a tough body style design, and the net is inlaid with the "JETOUR" brand logo. The side lines are vertical, the shape is square, and the wheel eyebrows protrude outward, which conforms to the hard-line style.

The side design is angular, and the front and rear wheel arches are obviously raised, forming a wide aesthetic feeling. The roof is suspended, with large wheels and AT tires, which further highlights the hard-core atmosphere of the car. The tail is equipped with a side-pull tailgate and a small external schoolbag, and the function of electric tailgate is added, which makes it more convenient to close the tailgate.

In terms of interiors, Jetway Traveler’s Four-wheel Drive Conquest Edition uses suede-like seats, providing two interior colors: black, red and black-brown. In terms of configuration, the car is equipped with the main driver’s seat massage, crystal gear, ACC adaptive cruise, automatic air conditioning and other functions.

In terms of power, Jetway Traveler’s four-wheel drive conquest edition is equipped with a 2.0T turbocharged engine with a maximum power of 187 kW and a maximum torque of 390 Nm. In terms of transmission system, the car is matched with an 8-speed automatic gearbox and an intelligent four-wheel drive system of Borgwarner. The latter can switch between two-wheel drive and four-wheel drive within 0.1 second according to different road conditions, and has full automatic and rapid response capability of differential locking.

It is reported that Jetway Traveler sold 5,363 units in the past September, which is quite good for an off-road vehicle just listed. In the future, we will wait and see whether Jetway travelers can continue to maintain and increase sales.

通过admin

Searching for "banks" is easy to be loaned by online loans? Internet finance companies deliberately rub brands.

  Some experts pointed out that there are many advertisements of Internet finance companies when searching for banks such as official website and official website. A more important reason is that Internet finance companies deliberately scratch the ball and rub brands. "Because these flows were originally intended to search for standardized institutions such as banks and financial management official website, they were searched by the search engine ‘ Drainage ’ To these internet finance companies, and such customers are more targeted. At the same time, this operation has a strong concealment, that is, borrowing the authority and authenticity of banks and financial management official website is far better than advertising in other channels. "

  Mr. Li recently entered "Bank of Communications" on the mobile phone 360 search, only to find that the top few advertisements were not official website, but some P2P companies, financial companies and credit card intermediaries, and the fourth one was official website, the Bank of Communications. While searching for "Bank of Communications" on the computer, the P2P company disappeared, but official website, the Bank of Communications, also hid behind his own credit card advertisement.

  The Beijing Youth Daily reporter found that when searching for keywords of financial management types such as Bank official website, "China Wealth Management Network" under the China Banking Regulatory Commission, and "rate of return" and "fund" on some search websites, most of the top rankings are advertisements of some online loan companies or stock recommendation websites; In sogou search’s top results, even irregular gambling websites appeared. More interestingly, the mobile phone search results are inconsistent with the computer search results, and there are more advertising components in the mobile phone search results.

  experiment

  Searching for "bank" will advertise first and then go out of official website.

  Taking four major banks and seven major commercial banks as examples, the reporter of Beiqing Daily found that when searching for "Bank of Communications" with 360 on the computer web page, the first two channels that appeared were Bank of Communications credit card application channels, and the first one was also marked with "official website". Click to enter the "official website", that is, enter the credit card homepage of Bank of Communications, and users can apply for a credit card online. However, the home page of Bank of Communications in official website cannot be accessed from the home page of the credit card. In the lower right corner of these two search results, they are marked with "advertising" in small gray letters.

  The third search result is "About Bank of Communications, I recommend more high-quality results for you", and there is a green word "recommendation" on the left; Click to enter, and you will enter another "360-Point Eye" website similar to search. All the results displayed in this page are advertisements, ranging from wealth management websites to P2P companies, from small loan companies to the credit card homepage of Bank of Communications, totaling more than ten advertisements. According to the query, "360 finishing touch" is an integrated marketing platform for advertising display of 360. official website shows that its search and promotion is a marketing product based on 360 search platform, which matches the search words of netizens and locates the target users through 360 unique matching technology, so as to accurately display the promotion information of enterprises. The reporter of Beiqing Daily found that searching for "Bank of Communications" and "China Merchants Bank" in 360 will display "360 finishing touches" marketing products in the top results; Other banks will not have relevant results.

  Searching for CITIC Bank and Bank of Communications in Baidu, the first two are also the official credit card application websites of the bank, and the third one is the bank official website; Other banks will directly show the bank official website in the first article.

  In the experiment, the reporter of Beiqing Daily found that there were no similar advertisements in the four major banks such as China Industrial and Commercial Bank, China Construction Bank, China Bank and China Agricultural Bank. Baidu Search, 360 Search, sogou search, Bing, etc. will directly display the bank official website in the first result.

  press sb for an interview

  Using keywords such as "financial management" is also an advertisement.

  In addition to bank official website, typing keywords such as "China Wealth Management Network", "Monetary Fund", "Rate of Return" and "Wealth Management" on the search website will also lead to advertising results recommended by many online loan companies and stocks, while the real official website is ranked behind. If you search for "money fund" on sogou search, the first five items that appear are advertisements of online loan companies; Search "China Wealth Management Network" on 360 search, and the top five are advertisements of online loan companies. Although these websites are marked with the word "advertisement" in small print in the lower right corner, it is still misleading to write the word "official website" in big print on some advertisements. In fact, China Wealth Management Network is a national banking wealth management product information disclosure website agreed by China Banking Regulatory Commission, not a website of online loan companies.

  Searching for "rate of return" on Bing, the first three items are all marked as advertisements, including the results of "official compass indicator software download", "rate of return today’s stock review" and "stock analysis of deposit reserve ratio", all of which are stock recommendation websites.

  find

  Searching for "funds" jumps out of illegal gambling websites.

  The reporter of Beiqing Daily also found that some search websites searched for investment-related words, and even the gambling websites were hidden in the top advertisements. For example, if you search for "fund" on sogou search, there are two advertisements in the top ranking, which respectively read "2018 fund net value, if you understand it, you will earn it!" And "Top Ten Investment Networks in 2018, Low Threshold, Investment Networks". Click the first item and jump to the website with the address of "26354.org.cn". The website appears in the form of a blog, and the top is marked with "The website has been truly verified" in red font; Under an advertising article, the form of "micro-investment" is introduced, claiming that "the monthly income is 500,000", and the WeChat QR code and micro-signal are attached.

  The reporter of Beiqing Daily scanned the personal QR code of WeChat, and the lady named "Lan Lan" began to introduce the "method of making money" to the reporter of Beiqing Daily. She said: "We mainly make money by betting on lottery tickets. According to the plan software we provide, the winning rate can be as high as 70-80%." Subsequently, "Lan Lan" guided the reporters of Beiqing Daily to register on a gambling website step by step, and pulled the reporters of Beiqing Daily into an exchange group called "Net Earning 678 Exchange Group". When "Lanlan" urged the recharge, the reporter of Beiqing Daily expressed doubts about its regularity and authenticity; The other party claimed that the lottery they operated was the official "PK10" of Beijing Welfare Lottery, and it was a regular lottery.

  However, the reporter of Beiqing Daily then called Beijing Welfare Lottery Center, and the customer service staff said, "It’s fake. At present, you can’t buy lottery online, and PK10 can only buy lottery in the betting site."

  pay close attention

  Mobile phones search for more advertisements than computers.

  Interestingly, the results of searching by mobile phone are quite different from those of searching by computer. In the 360 mobile phone search, search for "Bank of Communications", and the first place in the results is an advertisement of a P2P company, "official website, the traffic credit card center, can apply for free and quickly, and can lend money as quickly as 30 minutes … …” Article 2 is an advertisement on the front page of Bank of Communications’ credit card, article 3 is an advertisement of another Internet finance company, and article 4 is official website of Bank of Communications.

  With sogou search Minsheng Bank, the first item on the computer side is "China Minsheng Bank official website"; On the mobile phone side, the first article is the Sogou Encyclopedia of Minsheng Bank, and the following 50 results do not show official website of Minsheng Bank. The only contents related to official website are "points center" and "credit card center", and the rest of the results include the download of Minsheng Bank APP, related news, sogou’s question, stock market and so on.

  At present, the search software has more advertisements on the mobile phone. If you search for "Bank of Communications" in Baidu, all the contents of the homepage are related to Bank of Communications, and the first two advertisements are also from the Bank of Communications Credit Card Center; When searching for "Bank of Communications" on mobile phone Baidu, the first item shows the Bank of Communications credit card, and the second result is "other businesses related to this industry", which includes advertisements of other Internet finance companies.

  However, the search results on the mobile phone are more accurate than those on the computer. Several major search websites include the map function in the first few search results. The reporter of Beiqing Daily used Bing computer to search for "China Construction Bank" in Beijing, and the results were all the outlet addresses of China Construction Bank in Changchun City, Jilin Province; On the mobile phone side, you can accurately locate the outlets of China Construction Bank in Beijing. This is because the built-in GPS of the mobile phone is more accurate than the IP address of the computer.

  analyse

  Internet finance companies deliberately "rub brands"

  According to insiders, the reason why advertisements will appear when searching for some keywords such as banks is that the search website has opened these keywords as advertisements. When users search for these keywords such as "XX Bank", the corresponding advertisements will be displayed; If the keyword is purchased by multiple advertisers, it will be displayed according to the principle of bidding ranking. Every time a user clicks on a display advertisement on a search website, the advertiser needs to pay the corresponding fee to the search website according to the bid.

  Pan Helin, a postdoctoral fellow in applied economics at the Chinese Academy of Fiscal Science, told the reporter of Beiqing Daily that many advertisements of Internet finance companies will appear on search websites, such as official website, official website, etc. Apart from the reasons that these Internet finance companies rely on the drainage of search websites and have few channels to obtain customers, a more important reason is that Internet finance companies deliberately scratch the ball and rub brands. "Because these flows were originally intended to search for formal institutions such as banks and wealth management official website, they were searched by the search engine ‘ Drainage ’ To these internet finance companies, and such customers are more targeted. At the same time, this operation has a strong concealment, that is, borrowing the authority and authenticity of banks and financial management official website is far better than advertising in other channels. "

  Regarding whether the results returned by the mobile phone search are consistent with those returned by the computer, Internet analyst Zhang Jiangjian told the reporter of Beiqing Daily that it mainly depends on whether the search engine has different algorithms for different terminal devices. If the returned search results are basically the same, there are more advertisements in the mobile phone search results, which means that the search engine service providers have made more keyword advertisements for mobile search, which will greatly reduce the user experience and increase the difficulty for users to find information.

  Text/reporter Wen Wei