Special feature of 1905 film network In this era of information flooding, "AIGC— The technology of "artificial intelligence generating content" is well known with the explosion of ChatGPT. Under the global background of weak economic growth, AIGC has brought considerable economic benefits to those who entered the game early.
At the same time, however, in July last year, Hollywood ushered in the first industry-wide strike in 63 years, which led to the shutdown of Hollywood’s film industry. Artificial intelligence (AI) may replace the threat of actors and screenwriters as one of the main reasons for this strike.
Therefore, under the trend that the torrent of the times is still moving forward and AIGC is almost irreversible, how do we view the revolutionary changes that AIGC has brought to the film creation industry?
AI penetrates deeply into the film industry.
With the rapid development of artificial intelligence technology, AI has also penetrated into the film field. From special effects production to script creation, AI is becoming a powerful force in the film and television industry.
Tian Feng, president of Shangtang Science and Technology Intelligent Industry Research Institute, shared that there have been three obvious changes in the influence of artificial intelligence on the film and television industry in the past year. The first change is that the big model has changed from only generating ChatGPT text to generating sound and video. The second feature is that there are hundreds of AI-generated video tools around the world; The third is that it is conservatively estimated in the world that tens of millions of creators are involved in the wave of AI video creation.
In terms of creation, there have been more than 200 AI script writing softwares. There are also films such as Yugong Yishan, which was created with the assistance of AIGC. The director also said in an interview that he would use AI to make a concept map of the scene and present the idea of the film at a lower cost.
In terms of actors, AI also has penetration. For example, in the film and television drama "Under the Alien", the digital man Lili was used as an actor; The change of Liu Peiqiang’s appearance across decades was formed by more than 500 versions of artificial intelligence, including the teacher’s voice, which was also repaired by AI.
The director once said that the innovation of AI is based on days, and the production process of the whole film has brought a huge innovation space because of artificial intelligence.
The key to AI creation is "people"
Although AI plays an important role in film and television creation, the core of film and television still lies in people’s creativity. AI can only be a tool to assist people in film and television creation, and it cannot replace human beings in terms of creativity and emotion.
"Creation by AI" and "Creation with AI" are two completely different concepts. In film and television creation, the role of AI is more like a brand-new toolbox for creators, which provides convenience for creators and can greatly improve their efficiency and creative realization, rather than completely replacing the role of people.
Therefore, film and other film and television creation projects, as an art full of human feelings and humanistic care, even if AI has strong creative potential, it cannot be replaced. The creativity of the screenwriter, the direction of the director and the emotional expression of the actors are all indispensable elements in the film art. AI is just a tool and an extension of human wisdom. It can provide more creative possibilities, but it can never replace the emotions and creativity of the creators.
And with the promulgation of the Interim Measures for the Management of Generative Artificial Intelligence Services jointly issued by relevant state departments in July last year, the healthy development of AIGC has a clear boundary and bottom line. The promulgation of this method is helpful to solve practical problems in the industry, and it also promotes the standardization development of the AI creation industry.
What are the possibilities of AI+ movies?
In the process of mutual integration of AI and film art in the future, we will certainly jointly create a new creative field. Therefore, what other possibilities are there for AI+ movies?
The first is that AIGC will promote the significant development of movies, and large-scale models of film and television will appear. Artificial intelligence is developing in the direction of agent. In the future, mini film and television companies with one or two people will certainly appear, and they will all accumulate abundant corpus materials and a large number of models.
The second is that there will be the concept of adding robots. In the future, including in the process of acting, we can do our stunts by putting large models into the robot’s body. In fact, this has already happened all over the world, which has produced some very good effects.
The third change is that in the cinema, in the metauniverse where acquaintances socialize in the future, everyone is a film creator and can also have his own cinema. Movies can record the very valuable emotions and moments of ordinary people, and truly empower the ability to tell stories to more than one billion people in China through the technology of artificial intelligence. This is an imagination of future movies brought by artificial intelligence.
AI will play a unique role in film creation in the future, and it will also bring unprecedented creative possibilities. We look forward to more wonderful blending of AI and film and television creation in the future, presenting more amazing and moving film works for the audience!
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