Hanyu Jingu has attracted many headquarters enterprises to settle in. Photo by Liu Feiyue
On July 11th, the Shandong branch of SAP, a fortune 500 company, settled in Jinan, and the "China Northern Smart Enterprise Empowerment Center" was also launched. For some time, a large number of such headquarters enterprises and projects have settled in Jinan, and Jinan is committed to building the northern headquarters base. At present, "headquarters" is the focus that many cities are vying for. In this competition, where is Jinan’s confidence and how to win?
Headquarters economy has begun to take shape
Emerging industries account for more than half.
Near the Xisha Market on the Second Ring Road, a "sun flower" composed of green and yellow can be seen far away, which is the symbol of BP. This is its first brand gas station in China.
BP’s landing in Jinan this time was not only a gas station, but also brought world-leading service, and chose Jinan as its headquarters. "Our business covers Shandong, Hebei and Henan provinces in the northern region of China, and BP plans to develop thousands of gas stations in the next few years." He Peilin, general manager of Dongming Yinglun Petroleum Co., Ltd., is very confident about the future.
Also settled in Jinan are the world’s top 500 enterprises and the world’s largest application software supplier SAP Shandong Branch. Here, they will cooperate with Jinan City to establish the "China Northern Smart Enterprise Empowerment Center". "The company hopes to add new momentum to Shandong’s economic development through the world’s leading cloud technology services." Li Qiang, global senior vice president of SAP and general manager of China, said that SAP is implementing the "China Acceleration Plan", and Jinan is the first urban empowerment center for the plan.
For enterprises, choosing Jinan is an opportunity, and the same is true for Jinan. "We must firmly seize the opportunity and strive to build Jinan into a northern headquarters base in one fell swoop, which is a key move to make Shandong’s leading enterprises rise." On July 24th last year, Wang Zhonglin, member of the Standing Committee of the Provincial Party Committee and secretary of the Jinan Municipal Party Committee, made a request at the city’s work conference on attracting investment, talents and talents.
The reporter learned from Jinan Investment Promotion Bureau that up to now, Jinan has identified 126 headquarters enterprises. These enterprises include 52 financial enterprises, 10 software information technology service enterprises, 5 science and technology service enterprises, with emerging industries accounting for more than half, 75 fortune 500 enterprises and more than 120 investment projects in the economy. This year, 5 fortune 500 enterprises and 18 fortune 500 projects have been added. There are more than 130 central enterprises in Jinan, and nearly 30 headquarters and regional headquarters have been set up in Jinan. Nearly 20 headquarters projects of central enterprises such as Poly Group, COFCO Group and China Communications Construction Group are under negotiation. Especially this year, 31 headquarters projects such as China Railway Construction, China Power Construction and China Merchants Huimin were registered, and 34 headquarters projects such as China Railway and China National Building Materials were smoothly promoted.
Show the spirit of fighting
Real money invites enterprises to come.
"Attracting investment everywhere is like ‘ Pull a tooth out of a tiger’s mouth ’ ‘ Hungry wolves pounce on food ’ A good project will definitely have many places to compete. Therefore, if we don’t have the spirit of fighting, it is impossible to win … …” In the face of the headquarters enterprises that many cities compete for together, Jinan has come up with a real fighting spirit.
In late May, Jinan went to Beijing and Shanghai to attract investment in 10 days, with the goal of inviting central enterprises and the world’s top 500 companies. SAP is one of the achievements invited by Jinan. "It took only two months from making a decision to landing." Li Qiang said that the company also considered other cities at first, but finally chose Jinan, which took the initiative to connect with Shanghai. Among them, in addition to Jinan’s own advantages, another important reason is that it was moved by the "sincerity" of Jinan Municipal Party Committee and Municipal Government.
In addition, Jinan has also provided real money to help the development of headquarters enterprises in Jinan. At the end of last year, "Several Policies of Jinan Municipality to Encourage the Development of Headquarters Economy" was officially issued. "Ten specific measures to support the development of the headquarters economy have been put forward in terms of introducing incentives, growth incentives, talent guarantee and land support." One of the policy drafters, Zhou Jianjian, deputy director of the Service Department of Jinan Development and Reform Commission, said that if Jinan made it clear that the headquarters enterprises were rated as the top 500 enterprises in the world for the first time, they could get a one-time reward of 20 million yuan.
At the same time, the executives and professionals of the recognized headquarters enterprises can be recognized as leading talents, and they are given the "three gift packages" supporting services in housing, education and medical care. "We are private enterprises in Zhejiang, and many people come from married with children. As parents, what I care most about is things like children going to school. I didn’t expect Jinan to have a detailed statement in the policy and solve many worries. " Yan Zhenghua, general manager of Jinan Chuanhua Quansheng Highway Port, was quite touched.
"When the headquarters enterprises come, there must be room and platform for development." Wu Tao, deputy director of Jinan Investment Promotion Bureau, said that Jinan has planned and built a "central enterprise city" covering an area of 100 square kilometers in the West Railway Station area, and a provincial enterprise headquarters city covering 100 square kilometers in the East Railway Station area. Public facilities such as exhibition center and business office have been built, and the headquarters building has been settled in. High-end platforms such as the pioneer zone of new and old kinetic energy conversion, International Financial City, Xueye Lake Qilu Zhigu, National Quantum Valley, Innovation Valley, Academician Valley and Qilu Kechuang Corridor are also accelerating construction. "At present, the new and old kinetic energy conversion pattern with multi-point support and plate linkage in Jinan has been formed, which has also attracted the attention of many central enterprises, multinational companies and well-known enterprises."
Outstanding industrial advantages
Business-oriented, pro-business and hospitable
In fact, in the past two years, Wuhan, Chengdu, Xi ‘an, Chongqing, Nanjing, Zhengzhou and many other cities have joined the competition of "grabbing the headquarters" and successively introduced incentive measures for the headquarters economy.
What makes Jinan stand out in this round of competition? How to win the favor of enterprises? "We have a natural transportation location advantage." Wu Tao said that Jinan is located at the intersection of several strategic economic zones such as Beijing-Tianjin-Hebei, Yangtze River Delta, Bohai Economic Circle and Central Plains Economic Zone, and it is an important comprehensive transportation hub in China. The high-speed train goes directly to 254 cities, and it takes only 1 hour and 22 minutes to get to Beijing and less than 3 hours to get to Shanghai. These are advantages that many cities do not have.
In addition, Jinan has strong factor support. There are more than 700 financial institutions in the city, and the balance of deposits and loans and other major financial indicators rank first in Shandong Province. There are 52 colleges and universities with nearly 800,000 college students, 866 R&D institutions of various enterprises and 120 academician expert workstations.
"Industrial advantages are also very important." Ma Liming, former vice president and researcher of Jinan Academy of Social Sciences, said that in recent years, the top 100 billion industries have also developed rapidly, forming a relatively complete industrial chain in various fields, and there are a number of key enterprises, which can support the development of headquarters enterprises.
More importantly, Jinan also has the genes and enthusiasm of attaching importance to business and being pro-business. "If you want trees and flowers, you must have good soil." Wang Zhonglin, member of the Standing Committee of the Provincial Party Committee and secretary of the Jinan Municipal Party Committee, used this term on many occasions to describe the importance of the environment to the development of enterprises. Therefore, Jinan is comprehensively deepening the reform of "doing well once" and "doing well once", vigorously promoting system innovation, deepening process reengineering, and providing the whole process and nanny-like "shop assistant" service for enterprise development.
"We will implement targeted, nanny-style seamless docking and efficient services in finance and taxation, land use, examination and approval, financing, talent purchase, children’s education and medical care." Wu Tao said that efforts should be made to create a talent environment at the headquarters that is "accessible, hospitable, well used and flexible". By improving the rapid response and accurate service mechanism, we will form higher-grade industry, culture, history, architecture and other customs and life details, and create an international element that can make headquarters enterprises "move" and "act".
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Developing headquarters economy Jinan has strong endogenous power
Why does Jinan attach so much importance to the development of headquarters economy? In Ma Liming’s view, this is not only because of the characteristics and positioning of the city, but also because of the responsibility and mission of Jinan.
"The headquarters economy has a very important role in promoting a region." Ma Liming said that compared with ordinary enterprises, the scale advantage and tax contribution of headquarters enterprises are much greater. "The headquarters economy often occupies the upper, middle and lower reaches of the industrial chain and can enrich and improve the development of the industrial chain. At the same time, in the operation link, there are many links such as research and development, production, sales and service, so the multiplier effect of the industry is very prominent.
In addition, the headquarters enterprise settled in the city, which means occupying the high-end part of an enterprise’s value chain. Enterprises rely on the headquarters brain to direct production and mobilize economic resources. Cities with headquarters enterprises can enhance their right to speak in the regional economy, which is also a good way to attract high-end talents.
And these are exactly what Jinan needs to build a modern international metropolis with great strength, beauty and prosperity. From the perspective of raising the provincial capital, Jinan also needs to further enhance its driving force and radiation. "The goal is already in front of us. It is difficult to achieve the goal of not developing the headquarters economy, upgrading the industry and attracting high-end talents by developing the headquarters economy. Therefore, Jinan has a very strong endogenous motivation to develop the headquarters economy." Ma Liming said.
(Reporter Liu Yafei)
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