Job-seeking students check the recruitment position information. China News Service reporter Chen Wei
As the development of Internet giants gradually entered the platform period, some fresh graduates who pursued long-term growth began to turn their attention to middle factories.
The so-called "middle factory" refers to companies that are not so large in scale but also have considerable popularity and reputation in the industry. Their products have also gained a place in the highly competitive market, which even makes some big manufacturers wary, and they are "potential stocks" in the industry.
Previously, many fresh graduates regarded the Chinese factory as a "spare tire": first, they took the offer from the Chinese factory as a guarantee, and then they broke the contract after getting the offer from the big factory. Nowadays, the trend has undergone subtle changes: an Internet industry headhunter revealed that many fresh graduates even gave up on their own initiative and went to work in a Chinese factory after receiving an offer from a big factory, and the "aura" of the big factory is gradually fading.
According to the data of BOSS Direct Employment Research Institute, in the spring of 2022, the recruitment scale of the Internet industry was at a low point since 2019, while the intensity of job hunting was higher than in previous years, and the competition among job seekers in operations and sales positions was obviously intensified. Compared with large factories, the middle factory, which is still expanding steadily, seems to be a better choice.
The reporter learned from an Internet recruitment platform that many non-head Internet companies that are on the rise have encountered a resume blowout this autumn.
Take Xiaohongshu, which is developing vigorously, as an example. By the end of September, the delivery volume of school recruitment resumes had more than tripled compared with last year. Among them, the number of students with high academic qualifications and prestigious schools has increased significantly. The number of resumes with doctoral degrees is five times that of last year, and the proportion of fresh graduates from C9 prestigious schools has also increased significantly. The number of students in Zhongqingbei (China University of Science and Technology, Tsinghua and Peking University) has increased by nearly 70%.
According to "LatePost", as of August 2022, the monthly active data of Xiaohongshu APP increased by 34% year-on-year, and it is also one of the few Internet platforms with the growth rate of users still exceeding 30%.
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Previously, the "halo" of big factories that attracted fresh graduates mainly came from their salary and welfare level. Now, many Chinese factories with good development momentum are gradually aligning with big factories.
Zhu Qing (pseudonym), a fresh student in 2022, worked as an intern in the technical department of Xiaohongshu for 8 months. She found that free meals and rental subsidies are also available here as standard. What impressed her most was that the company gave everyone a day off to go out and play on August 2 nd, and the company paid the bill. "There are more than 200 projects to choose from, which is eye-catching." Zhu Qing said, "This kind of atmosphere is not available in big factories. It is less brainwashed, feels more energetic, and what it does is not bad. Compared with this, it seems that big factories are not so ‘ Xiang ’ Yes. "
At the same time, some medium-sized factories in the rising business period not only increase the number of jobs, but also improve the quality requirements for talents. "The higher the business goes, the larger the number of users will be, and the complexity of technical problems will increase exponentially. They will want better talents in the market, and almost companies in a period of rapid development will face similar problems." A senior headhunter in charge of technical recruitment said.
In order to compete with big factories for talents, many Chinese factories have also offered competitive salaries. HR, a Chinese factory, told reporters that last year, the company began to provide great salary space for the recruitment of top technical fresh graduates, and gave an annual salary of about one million to the fresh graduates of some excellent algorithm positions in the first year. And in this year’s project, it is said that there is no limit on salary to grab the technical talents in the head.
In the eyes of professionals, another attraction of the Chinese factory comes from the relatively stable demand for talents.
"The talent strategy of the big manufacturers has been greatly expanded. Quickly spread out the business, blossom in many ways, and be more aggressive in recruitment. In the case of a bad environment, businesses with slow development or weak profit prospects will be decisively cut off to achieve cost reduction and efficiency improvement. For some Chinese factories, in the past few years, the products have maintained a relatively focused state, and the organization is relatively small and beautiful, and the demand for talents is relatively stable. " An Internet industry headhunter told reporters.
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When the middle factory gradually catches up with the big factory under the hard conditions of high salary and welfare, the children began to put forward higher expectations in personal growth after 00.
"I worked in startups and Internet companies during my internship, and I prefer the atmosphere of Chinese factories." Hua Juan (a pseudonym), a graduate of TOP4 Software College, told reporters. When he graduated, he won the offers from Ali and Tencent. However, considering the company atmosphere, personal growth, available space, future imagination and other factors, he finally did not accept these two offers, but went to bilibili. In Hanjuan’s view, bilibili has a good development momentum, and its seniors and sisters around it have a good reputation, and it belongs to a company whose business is still rising significantly.
Today’s Internet industry is no longer so "young", and many well-known companies have entered a mature stage. In the eyes of many younger job seekers, the businesses of big factories have already matured, and many jobs are actually more like assembly line operations, and most people are "screws". Compared with mechanized large factories, many medium-sized factories have a certain scale, but they have not fully developed and finalized, and their future development potential has more room for imagination.
"Under normal circumstances, an internship period of more than 6 months is just enough for me to follow a complete project. Compared with going to a big factory to make screws ‘ Gold plating ’ I prefer to choose a job with room for growth. " During the internship, Zhu Qing participated in the iteration of an important function, gained rich project experience, and successfully got the company’s retention offer. "Compared with big factories, Xiaohongshu has fewer employees and more opportunities to be independently responsible for business. More importantly, the company has not yet been listed, and there is more room for imagination. "
The reporter interviewed a number of graduates and found that compared with large factories, the middle factory has fewer organizational levels and is more flexible in talent appointment, which also means that fresh graduates can play their own value better.
Xiaoyuan (pseudonym) graduated from the State Key Laboratory of CAD&CG of Zhejiang University last year and joined Xiaohongshu. He was promoted within one year. At present, he has started to lead the team, set up a complete system of company search QP, and attacked key technologies.
Xiaoyuan’s experience made Bang Bang (a pseudonym), a 2023 graduate of a 985 university, quite envious: "Now it is difficult to get the bonus brought by organizational and business expansion when entering a large factory, and the pits are all occupied. Freshmen have to do the most basic things just one or two years ago, and it is increasingly difficult to get a special promotion. It is even more impossible to get the opportunity to lead a team just after graduation."
After giving up Ali’s offer and coming to bilibili, Xiao Zhu, another fresh student, also bluntly said that he had no regrets: "Although the team is small, the atmosphere is good. Everyone is technology-driven and does not engage in ‘ Horse racing ’ Mechanism. Compared with simply implementing the requirements of leaders, we will think about how to use technology to achieve business goals from the perspective of content business, and urge ourselves to establish more global thinking. "
He mentioned that his greatest achievement came from building a project from scratch. "I used to practice in a big factory, and I felt that I was working on a very mature and well-packaged system, like driving a car with automatic driving function, but I can participate here ‘ Make a car ’ This will test your ability and let yourself grow faster. "
Aken (pseudonym), who is in charge of quality assurance, jumped ship with his former boss to a medium-sized company on the rise after BAT encountered a promotion bottleneck. In his view, compared with large factories, there is enough time to grow, and the business in charge is more and more challenging. In his new position, he is responsible for planning the tool platform of the test process, and can be a project manager to promote the business from beginning to end, which he has never experienced before in a year and a half in a big factory.
With the change of job-hunting trend, the competition to enter the middle factory has become more intense. The scale of the middle factory company is small, and the number of interns and new job recruitment in each department is limited, so it is inevitable to "choose the best among the best".
An employee who enrolled in bilibili last year revealed that it was only after he joined the company that he learned that the admission ratio of his post reached an astonishing 3000: 1.
The reporter also learned that among the resumes obtained by Xiaohongshu in the 2023 school recruitment, the number of resumes with doctoral degrees is five times that of last year, and the proportion of fresh graduates from C9 prestigious schools has also greatly increased. The number of students from Zhongqingbei (China University of Science and Technology, Tsinghua and Peking University) has increased by nearly 70%.
Zhu Qing told reporters that the talent density in his company is very high. "Some groups even reach the level of holding top-level papers per person. As a school enrollment, they can get the guidance of industry experts and work with the best colleagues in the industry to solve business problems, which is also a spur to their own development."
Regarding career planning, Bangbang said frankly, "For fresh graduates, what kind of people can work with at the starting point of their careers is also an important factor affecting their future careers. Working with people with strong professional ability and excellent comprehensive quality, my growth will be faster. "
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