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"Star Live" is underage

Text | Xia Xiaoyu

Edit | Zhang Youfa

 

Angelabay, an artist, entered the live studio in Tik Tok with the stunt of the first show of live broadcast with goods.

This is 8: 00 pm on July 18th. After that, everything is done step by step according to the rules of bringing goods. When recommending lipstick, she daubs the color test with her arm and writes down the color number. When recommending weighing scale, weigh yourself on the spot; Invite Jing Bo Ran and Bao Wenjing, star friends, to reward each other interactively.

But after the live broadcast, the media are more willing to discuss her less eye-catching data. According to the data monitoring of flying melon, the total sales of this Tik Tok live broadcast "First Show" is about 12,149,400 yuan, which is lower than that of the head e-commerce anchor.

 

Angelabay live screenshot

If the Internet can remember, everyone will remember that in 2016, Angelababy and 50 online celebrity broadcasted live simultaneously, and sold 10,000 lipsticks in two hours, which turned into more than 1.4 million yuan. In the "Thousand Broadcasting Wars" dominated by shows and games, this live broadcast once triggered the discussion of "live broadcast+e-commerce".

 

Behind Angelababy’s experience is the change of star live broadcast.

In the embryonic stage of live broadcast, stars were important participants, but when live broadcast e-commerce really became an industry, Viya, Li Jiaqi and Simba were sitting in the live broadcast room. Last year, when the live e-commerce was in full swing, the stars once again poured into the live broadcast room, but the controversy continued.

 

In this year’s epidemic and multi-platform e-commerce competition, the status of stars in live broadcast has become more important, but what the public is keen to discuss is rollover.

according toPoisonous eyes (WeChat ID: domoredumou)According to incomplete statistics, in 2020, there have been 16 "rollover" accidents in the live broadcast rooms of celebrities, and stars such as Xiao Shenyang, Ye Yixi, Jordan chan and Ceng Zhiwei all overturned their cars. It involves problems such as "low quantity of goods", "fictitious price" and "shoddy".

 

 

In the cry of many brands and consumers, the perception of star live broadcast by the industry and ordinary users is gradually biased towards "negative". Some merchants once complained in an interview with 21Tech: "It is simply a fraud to ask the stars to broadcast live now."

 

After summing up the achievements of stars bringing goods in 2020, poison eyes think that,Most stars can’t carry goods, but they still need stars in the live broadcast room.

 

Stars are naturally close to brands. In the past, commodities promoted the audience of TV programs to become their own consumers through advertisements, and the stars who spoke for brands were an important bridge connecting commodities and users. After the rise of live e-commerce, the original advertising and endorsement logic faced adjustment, and the relationship between stars, brands and users was also reconstructed in the live broadcast room in 2020.

 

However, the core of live e-commerce is e-commerce, and the value of stars also needs to be understood according to the rules of e-commerce.

Xiaofeng, the person in charge of the live broadcast of a well-known domestic shoe and clothing brand, told Poison Eye that they would divide the stars into traffic type and goods type. When they need to rush sales, they never trust the gimmick of "a star’s live broadcast debut", but will analyze multiple data and choose the stars who can really bring goods to cooperate.

Looking back at the live broadcast of stars in 2020, these questions are still valuable: what kind of stars can bring goods? What is the relationship between stars and brands in the live broadcast room? If there is more value in the star, how can the live broadcast make use of this influence?

foam

Even with all kinds of beautiful expectations, most stars with aura will quickly become mortal when they enter the live broadcast room.

 

In August this year, actor Ng Man Tat made his live broadcast debut in Aauto Quicker. Some merchants told the media that they had paid 150,000 yuan for the parking space, but less than 10 orders were sold.

In November, actor Jordan chan sold 9.9 yuan gold bars, and consumers reported receiving plastic pieces; According to the report of "Commercial Street Detective", in the same month, singer Yang Kun brought 1.22 million goods. After the cancellation, the actual sales were only 40,000. The merchant said that the worst thing was that he had put a pile of goods on himself.

 

Generally, the star anchor has not been able to avoid the problems that online celebrity anchor may encounter when bringing goods;On the contrary, because it is a star anchor, the artillery fire of public opinion supervision will be more fierce.. Nowadays, in the comment area of Aauto Quicker account in Ng Man Tat, some netizens wrote this comment: "Uncle Da, I heard that you only sold 6 bags of rice?"

 

Although it has been in this field for more than a year, there are very few star anchors with strong cargo power.

In the TOP50 anchor list of the whole network sales in November released by Fat Ball Data, only one star, Michael Chen, ranked 41st; In the October list, only three star anchors, Zhang Ting (27), Lin Yilun (32) and Ji Jie (49), were on the list.

 

Live broadcast with goods is a brand-new job for stars. Without the protection of the agent, the stars and fans in the live broadcast room lack buffer. The relationship between stars and fans is not communication. Under the mode of selling goods, the relationship between them becomes more complicated.

 

In April this year, Li XiaoLu made its first live show with goods. According to the statistics of small gourd, the single sales reached 47.915 million, but in the live broadcast, almost the whole process was introduced by the helper, and Li XiaoLu didn’t know about the product. Coupled with previous negative personal emotional events, Li XiaoLu suffered a lot of bad comments, and did not conduct a second live broadcast, ending his short live broadcast career.

 

Li XiaoLu said that the live broadcast is for life.

Even if the objective conditions allow the stars to continue to bring goods, some stars themselves will temporarily create accidents. In the live broadcast on August 21st, Zheng Shuang didn’t cooperate with the helper, and even collapsed on the spot, bluntly saying that "whether the performance is good or not has nothing to do with me", driving away two partners, and one person stuttered about the remaining products. The next day, the topic # Zheng Shuang Emotion # boarded a hot search in Weibo.

 

Compared with the e-commerce anchor, the star itself is busy and can’t bring goods full-time..

E-commerce anchor itself is a profession that needs long-term investment. The live broadcast at the front desk and the selection and rehearsal of backstage goods need a lot of time and energy. Head anchors such as Li Jiaqi and Viya all work with goods as the center.

 

In the most critical goods, the identity of stars is not enough for them to influence consumption decisions in the short term. When discussing star live broadcast, Zou Zhendong, a professor at Xiamen University, divided opinion leaders into three types according to the effect of public opinion war: attention opinion leaders, influence opinion leaders and appeal opinion leaders. The focus of its role is to arouse attention, influence identity and change action respectively.

 

In his view, successfully guiding consumers to buy products belongs to the category of "appeal", which is much heavier than "attention". butMost stars belong to attention opinion leaders, not influence opinion leaders and appeal opinion leaders, which is the deep reason why they can’t carry goods..

 

Li Jiaqi’s ability to bring goods is inseparable from the trust accumulated by long-term live broadcast.

Live selling has always emphasized the compression of prices, which attracts most users to pay more attention to the practicality and cost performance of products. If the stars don’t have hard-core and cost-effective products, the number of viewers in the live broadcast room will not be transformed into potential or actual consumers.

Whether a mink coat sold in Li Xiang is not sold or a tea set sold in Ye Yixi is 2000 yuan, it proves that the underlying logic of live broadcast with goods is "goods with people", not "people with goods".

 

But there is still room for discussion on this view. In addition to the dimension of "carrying goods", stars are naturally close to the brand and can also bring value enhancement to the brand.

 

Founded in May 2020, the e-commerce live broadcast MCN Galaxy Zhongxing focuses on star live broadcast. Zhuang Zhu, co-founder and vice president of the company, told Poison Eye.Stars with their own traffic can help brands achieve the result of "product efficiency and sales".

According to the owner, brands used to need artists to speak for them, and star live broadcast can give brands some more direct and flexible ways, such as the use of portraits and live sliced short videos, which is equivalent to’ light endorsement’: "It can bring both traffic and sales."

 

Image source: vision china

The platform has not given up the star live broadcast business.

At the end of November, the huge star map opened the star business. The cooperation methods include live broadcast with goods, live broadcast with goods, and short video with a price. At present, more than 50 stars have settled in. In the same month, on November 23rd, Cao Ying held a special jewelry delivery, which won the first place with sales of 18.1333 million yuan.

Live broadcast by needed stars

In the early development of live e-commerce, the anchors with goods were mainly shopping guides, naughty girls, merchants and short video online celebrity. July 2019 is an important time node. Taobao began to promote the "Star Project", and more and more stars entered the live broadcast room.

 

What the platform looks at is the traffic of star live broadcast and the spread of endorsement effect.

Xuande, general manager of Taobao Content E-commerce Division, once said that in the past, many stars showed their ability to bring goods by endorsement, but through the "Star Start Program", small and medium-sized businesses and brands can also cooperate with stars to broadcast live with low thresholds to attract new customers and expand their influence.

 

On April 1st, 2020, Luo Yonghao launched its first live show with goods in Tik Tok, with a total flow of 110 million and a total audience of 48 million, which became a nodal event.When Tik Tok launched live broadcast with goods, it became a very important means of drainage when it quickly created news events and attracted the audience of merchants and users..

 

Tik Tok also brings its own star genes. As of June this year, more than 2,000 stars have settled in Tik Tok. When live broadcast of goods becomes a trend, Tik Tok naturally becomes the main battlefield for stars to bring goods. In May, Michael Chen opened the first show of live broadcast in Tik Tok, with sales exceeding 80 million; In the first half of the year, more than 20 stars brought goods live in Tik Tok, and 65% of them were actors.

 

Under the background of multi-platform competition of live broadcast e-commerce, star live broadcast also shows the trend of multi-platform distribution.

During the period of 618, 300 stars brought goods in Taobao; In June, Aauto Quicker officially announced Yuqi Zhang as an e-commerce spokesperson, and in August, he invited Zheng Shuang to make a live show with goods. Stars like Wong Cho Lam will try on Taobao and Tik Tok platforms when they enter the game.

The star’s battlefield with cargo owners is still concentrated in Tik Tok. According to the statistics of small gourd, in the last 90 days,Among the TOP20 star anchors with average sales, 13 stars broadcast live in Tik Tok, 4 from Taobao and 3 from Aauto Quicker.

But this pattern is not constant, and more MCN are trying multi-platform layout. Master Zhuang told Poison Eyes that Galaxy Stars are also accelerating the layout of other platforms such as Tik Tok to create a full-matrix live broadcast ecology.

 

From the star’s point of view, it is also the general trend to strive to be a "worker" in the live broadcast room.

 

In the first half of 2020, the crew stopped working, the variety show was postponed, and many stars and actors were unemployed. At this time, entering the live broadcast with goods provides not only job opportunities for the stars, but also rich commissions and reward fees.

Compared with filming film and television dramas, live delivery is a cost-effective job.

The source of income of star anchors is generally "pit fees+sales commission", with pit fees ranging from tens of thousands to hundreds of thousands of yuan and commission ratio ranging from 15% to 30%. Take Mabel Yuan’s first live show in Tik Tok on June 19th as an example. According to the statistics of Cicada’s mother, the sales per show is 31.249 million. If the pit fee is not calculated, the commission will exceed 6 million if the proportion is 20%.

 

Screenshot of Mabel Yuan live broadcast

The high reward comes from the strong live broadcast demand of the brand..

This year’s epidemic has brought about a rapid increase in online marketing scenarios. Many brands and businesses want to find increments from live e-commerce and hope to reach cooperation with stars. According to the survey data of the second hand, in 2020, over 50% of brand advertisers said that live broadcast would be the marketing focus.

Adaptation rule

In the arena of live broadcast with goods, stars can’t change the rules, they can only adapt to them.

 

To become the "Li Jiaqi" and "Viya" in the star anchor, we must first ensure a stable and continuous live broadcast frequency. There is a saying in the live broadcast industry that a live broadcast is not important at all. What matters is how the 100th live broadcast is. But at present, only a few stars can broadcast live for a long time.

 

Source: vision china

The owner of the villa told Poison Eye that many stars cooperated with the Galaxy stars this year. "We will pay attention to whether artists have suffered and whether they are willing to take live broadcast as a career. We will ask clearly. If you tell me that you are coming to see it, I heard that live broadcast is very hot. If you give it a try, we will definitely not want it. I will communicate with artists first and need to consider it clearly. "

 

Tamia Liu is one of the "Kung Fu anchors" promoted by Taobao, and her personal brand has established a deep connection with the sub-brands created by Juhua. CBNData Consumer Station counted the keyword cloud in Tamia Liu live broadcast room, and the two words of Tamia Liu live broadcast and tens of billions subsidy were mentioned most frequently.

Even so, Tamia Liu has to turn around in the live broadcast and filming. In the past month, she only conducted a live broadcast because of her busy filming.

At present, the stars who still choose to stay in the live broadcast room and develop the e-commerce anchor into a long-term career are mostly middle-aged artists, with few plays or have already left the entertainment circle.

 

According to the statistics of Xiao Hulu, in June, the sales of a live broadcast in Zhang Ting reached 256 million, which is the first in the single live broadcast of stars. But in a strict sense, Zhang Ting has been far away from the star circle. In public, he is the founder of Wechat business brand TST. Such stars are more like "businessmen", belong to business anchors and turn themselves into salespeople.

 

Michael Chen and Lin Yilun also belong to the category of "businessmen". Michael Chen, an actor, not only participated in variety shows, made short videos and broadcast live, but also set up his own street brand and opened a hot pot restaurant. Singer Lin Yilun founded his own hot sauce brand "Fanye" in 2014 and received 83 million yuan in financing in 2016.

Lin Yilun (Source: vision china)

 

High-quality content output is also an important source of attraction in the live broadcast room.

 

Galaxy Stars created a live broadcast room for Wang Han to set out for a better life, positioning itself as "recommending high-quality domestic products". Master Zhuang told Poison Eye that Wang Han has advantages over other anchors, such as rich life experience, cultural connotation and intimacy. Wang Han can quickly understand the history and culture of many brands because of the contact with many brands, the accumulation of experience in agricultural and public welfare projects, and the study of the industry.

The owner said that he was deeply impressed by one of the live broadcasts: "I have a deep memory. When talking about a silk quilt, he will talk about how the silk came and how the silkworm mother collected it. When I mention the hardships of these traditional craftsmen, I will choke.This kind of empathy can only be achieved by people who have an understanding of life.. "

Stars with a strong sense of variety can bring the atmosphere of the live broadcast room and make users shop more happily. On September 24th, the night after the final of Talk Show 3 was broadcast, Li Birthday’s partners Luo Yonghao and Huang He made their first live show with goods in Tik Tok, telling jokes and bringing goods. According to official statistics, the payment amount exceeded 24 million.

 

Li Dan, Luo Yonghao and Huang He broadcast live together.

Supply chain capability is the key factor affecting the results of live broadcast. The brand coverage, product quality and new ability of live e-commerce need the support of supply chain team. Behind Li Jiaqi, there is a product selection team of more than 100 people in MCN Beauty Watch, which controls the category, value and price of every product that enters the live broadcast room.

 

The star anchors who can really bring the goods, without exception, choose the signing head MCN, such as Qianxun, Galaxy Stars, Yuanwang and other institutions.

According to Billion Power Network, MCN Qianxun, behind Viya, has built a large-scale supply chain base, which can accommodate thousands of brands and tens of thousands of SKUs. Lin Yilun and Li Jing, who have achieved good results in bringing goods, are among the stars who are modest in signing contracts.

Companies like Galaxy Zhongxing are also making efforts in the supply chain.

The company’s product selection team consists of four groups of people. First, buyers and purchasers with more than 5 years experience in each commodity category conduct research and investigation on the supply chain of goods; Second, the quality inspectors recruited from the quality inspection bureaus of various provinces and cities control the quality of the products themselves; Third, in the special category of beauty cosmetics, almost all masters or even doctors are recruited to control the quality of beauty products; Fourth, analysts with data analysis positions should ensure that the goods are needed and loved by consumers.

 

"Relatively speaking, the operating cost may be higher. Our initial intention is to do a good job of IP for every artist, use IP attributes to empower brands and bring better choices to consumers, so we don’t care about the cost. After all, it is a long-term career." Master Zhuang told Poisonous Eyes.

 Wang Han Live Room "Starting for the Beautiful"

The promotion and marketing of goods still need stars, but star fans are not equal to consumers, and the logic of relying on fan economy to bring goods will not work. Fang Jian, president of Yuanwang, who has signed stars such as David Wang and Wong Cho Lam, said in an interview that the stars who want to sign Yuanwang need to put down their star figure, learn the knowledge of live broadcast with goods, and cooperate with Yuanwang’s operation strategy. The signing time should be at least one year.

The shunting is continued in 2021.

As a sought-after attention resource, stars have the potential to become attractive anchors with goods. In 2021, this resource needs to be further optimized according to the rules of live e-commerce.

 

First of all, brands need to think about whether the effect of star live broadcast is drainage or goods.

 

Xiaofeng told Poisonous Eyes that they would divide star anchors into traffic type and cargo type. The former helps the brand to do new publicity and preheating, bringing a series of products, such as inviting Adam to broadcast live and recommending new shoes; The latter will bring the transformation effect of actual sales. As a result of her observation, Lin Yilun, Ji Jie, Tamia Liu, Wong Cho Lam and others belong to this category at present.

 

The star needs to determine the positioning in the live broadcast room, whether it is the anchor or the help broadcast.For amateur anchors, cooperation with stars can bring attention; For stars, helping to broadcast can reduce the "rollover" caused by not knowing the goods.

For example, David Wang is both a performer and a performer, so it is a good choice to liven up the atmosphere in the live broadcast room, and the product details are handed over to the professional anchor. In fact, David Wang has become a "helper".

 

Screenshot of David Wang live broadcast

Next year, more and more stars who are unwilling to act as "salesmen" and are not professional enough at the commodity end will have their own comfort zone-to help broadcast.

 

In the selection of products, stars may change from "bringing everything" to "exploring the advantages of vertical categories", which is also a return to the law of bringing goods.

 

After deep cultivation, the e-commerce anchor in the head is expanding the category. According to DT’s financial statistics, on the first day of pre-sale in double 11 this year, the number of products in Li Jiaqi’s live broadcast room increased to hundreds, which still mainly consisted of beauty cosmetics, but also included some household products, bags and household appliances. 

The star anchor gradually explored the suitable category.. Xiaofeng told the poisonous eyes, "The live broadcast of Lin Yilun is more and more perpendicular to the food; Jing Tian is more suitable for bringing beauty products, and other categories are basically unable to bring goods; Tamia Liu belongs to all categories, but relatively speaking, home products have better delivery effect than shoes and clothing products. "

 

With the entry of many platforms, the fading of star enthusiasm and the appearance of star live MCN, the live broadcast of star e-commerce will become professional.

 

According to a report by KPMG, in the first half of 2020, there were more than 10 million live e-commerce nationwide, and the number of active anchors had exceeded 400,000. Among the TOP20 star anchors counted by Xiaohulu, many stars showed abnormal live broadcast reminders, and Li Dan, Ceng Zhiwei, Wong Cho Lam, etc. all showed that the audience retention rate was less than 15% in the five-minute live broadcast room.

 

Source: small gourd

In the Red Sea competition, MCN, the agent of star live broadcast business, needs to make different plans according to the characteristics of each star.

 

For example, Galactic Stars once customized a 24-hour uninterrupted live broadcast called "The Fifth Space Module" for Hu Bing. At home, Hu Bing reminisced with his star friends, ate, and showed his taste in clothes and life.

The owner told Poison Eye that the first live broadcast was effective, and such live broadcast will continue. The founding team has participated in the production and planning of variety shows such as "Chinese Restaurant" and "Mars Creation Bureau", and will pay more attention to content creativity when setting up live broadcast plans for stars.

 

From the macro environment, after the tightening of supervision, the industry may usher in a new round of reshuffle.

Recently, the competent authorities began to strengthen supervision over the live broadcast industry. On December 23rd, the Guangzhou market supervision department announced the handling of the event of "Simba live broadcast of ready-to-eat bird’s nest with goods", and Guangzhou Heyi E-commerce Co., Ltd., a subsidiary of Simba, was ordered to stop the illegal act and was fined 900,000 yuan.

 

Aauto Quicker also announced the punishment information, and closed the account of "Shida Beauty" for 60 days, closed the personal account of Xin Youzhi, the head of Heyi Company, for 60 days, and closed the accounts of 27 anchors such as Cat Sister and Chu Ruixue for 15 days.

 

After more than half a year of disorderly and crazy national influx and competition, live broadcast with goods deserves to be viewed and discussed more soberly, while star live broadcast, like other anchors with goods, is in such an increasingly standardized e-commerce environment, and should follow the rules of e-commerce industry and gradually move towards the "adult" stage.

通过admin

CCTV’s exposure of Apple’s old mobile phone is slow, and changing the battery reloading system can’t solve the problem.

  CCTV News:Recently, Apple’s mobile phone has been caught in the storm of "slowing down the door". Many users have found that after upgrading the latest system, the performance of their old iphone has weakened and the response has slowed down.

  The Apple iPhone6 phone used in Shanghai was stuck after the system was updated to iOS10 version. At that time, he thought it was some accidental phenomenon after the system was upgraded, so he ignored it, but then the mobile phone system was updated and upgraded again, which made Xiao Shao very upset.

  When consumers were younger than September 2017, after upgrading iOS11, they felt that their mobile phones were getting stuck, which was particularly unacceptable. Sometimes they even said that it would take about five or six seconds to answer the phone, and seven or eight seconds to respond.

  Then, one day in December, he came across a post on the forum, in which a user said that his iPhone 6 had been downgraded and introduced the test software he used.

  After monitoring the frequency of the iphone6 mobile phone, I found that the maximum frequency of the original mobile phone was maintained at 1400 MHz, and the frequency of his mobile phone was maintained at 600 MHz, which was less than half of the maximum frequency of this mobile phone.

  Therefore, Xiao believes that the real reason for the jam is that his mobile phone is down-converted. Subsequently, less than contacted Apple’s online customer service.

  Consumers are less than that, that is to say, we don’t admit that you consumers get the information of CPU frequency software at first, and we won’t make any explanation for you, that is, his explanation is that all our explanations are written in that statement issued by their Apple company.

  The explanation of Apple’s online customer service makes Xiao Xiao very helpless. Later, Apple’s online customer service also suggested reinstalling the system and restoring the factory settings, and raised the objection whether the aging of the mobile phone battery led to frequency reduction. The reporter inquired about Apple official website and found the so-called statement less than that mentioned by Apple. The simple description is that, first, there are some temporary minor errors in the system that have been solved, and second, it is recommended to change a battery.

  I listened to Apple’s customer service solution, but I didn’t do it one by one, but as a result, except for wasting 588 yuan of battery money, the problem of being stuck with a mobile phone was not solved.

  Consumers are less than saying,I replaced the battery at the Apple Putuo Global Harbor Direct Store. He told me that the battery of my mobile phone was in a very good condition, and suggested that I just reinstall the system and restore all the settings, but after I did these things, I found that the jam had not been eliminated.

  Two so-called solutions given by Apple, one is to reinstall the system and the other is to replace the battery. Consumers have done both, but the phenomenon of mobile phone jam has not been alleviated. So what is the real reason for the slowdown of mobile phones? Continue to look at the reporter’s investigation.

  Reporter Wang Jing said that the reporter learned from the Shanghai Consumer Protection Committee that there were more than 2,600 complaints about Apple products and quality in 2017. However, in the past two months, there were more than 300 complaints about product slowdown. The staff of the Shanghai Consumer Protection Committee told us that this number is still rising.

  According to statistics, the Shanghai Consumer Protection Committee received 964 complaints about Apple products and services in 2015, 4,021 in 2016 and 2,615 in 2017. These complaints involved battery quality, unexpected shutdown, account theft and after-sales service. On the basis of sorting out and summarizing consumers’ opinions, Shanghai Consumer Protection Committee sent inquiry letters to Apple China Company and Apple Global Headquarters respectively.

  Tang Jiansheng, deputy secretary-general of the Shanghai Consumer Protection Committee, said that we also noticed that in fact, some explanations of Apple and its related measures failed to solve consumer dissatisfaction. In other words, what should we consumers do with those slow-down mobile phones? What did Apple do, and what kind of behavior did Apple take to make consumers’ mobile phones slow down and become stuck?

  Experts stressed that,The higher the frequency of CPU, the stronger the computing power, and the lower the frequency, the weaker the computing power. This time, the user appears stuck. In fact, the frequency of the mobile phone is down, and the computing power is reduced.

  Wang Chaodong, deputy director of the Information Security Department of china academy of telecommunication research Huadong Branch, said that this time Apple aimed at this matter, but it was actually a patch package that it turned off abnormally. If it turned off abnormally, it should be one. Technically, this is a BUG, and its solution to this BUG is one of its solutions, but we talked about this solution earlier, and it may have chosen one that is not very appropriate without the user’s knowledge.

  In response to the Apple Caton issue, the China Consumers Association said that it was suspected of infringing on the legitimate rights and interests of consumers.

  Jian Chen, director of the Legal and Theoretical Research Department of the China Consumers Association, said that Apple used this software upgrade to slow down its mobile phone without telling consumers the real situation. In fact, it was to solve the problem of its own mobile phone battery, but it was suspected of infringing consumers’ right to know, choose and dispose of property.

  Experts say that Apple has deprived consumers of their right to know and control.

  Wang Chaodong, deputy director of the Information Security Department of china academy of telecommunication research East China Branch, said, if you move the smart terminal, it is very important for the user to know and control it, that is, to make any upgrade, you should actually let the user know what upgrades to make and what impact it will have. Moreover, users can make their own choices, and after the upgrade, we can return to the previous version. If users need it, we can return it. This means that I think it means respecting the rights and interests of consumers.

  On January 19th, Apple submitted the Reply to the Shanghai Consumer Protection Committee to the Shanghai Consumer Protection Committee, which clearly admitted that the slowdown operation existed. At the same time, it promises to give consumers a clear prompt when upgrading the operating system in the future, and set the consumer’s own choice switch.

  After Apple’s reply was made public, the reporter called the consumers in Shanghai less than, less than, which clearly showed his views.

  Consumers are less than saying that if Apple can fulfill its promise, it will be a good thing, but how can it compensate or compensate consumers for the losses they have already suffered? This is completely ignored by Apple in his statement. This is the most important issue for our consumers and also related to their direct interests. We hope to see Apple’s sincerity in these aspects.

  In response to Apple’s reply, the Shanghai Consumer Protection Committee said that it would continue to follow up and pay attention to Apple’s final treatment measures until Apple put all necessary measures in place.

通过admin

Did the police overreact to the handling of a flight of Sichuan Airlines by a "hijacked" crew?

       CCTV News:At 20: 53 on the 14th, the command center of the Airport Public Security Bureau of Hunan Provincial Public Security Bureau received an alarm from Changsha Huanghua Airport, claiming that there was a suspected hijacking on Sichuan Airlines flight 3U8952. After police investigation, this was a case of "disturbing the normal order of the flight".

       Sichuan Airlines flight 3U8952 was originally scheduled to take off from Xiamen and stop in Changsha to Chongqing. At 20: 53 on the same day, the command center of the Airport Public Security Bureau of Hunan Provincial Public Security Bureau received an alarm from the Changsha Huanghua Airport Transportation Control Center, saying that there was a suspected hijacking on Sichuan Airlines flight 3U8952, and the suspect had been subdued and the plane was about to land.

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Sichuan airlines

       Immediately, the Airport Public Security Bureau organized the police to rush to the plane to stand by. At 21: 16, after the 3U8952 flight landed, the police communicated with the crew and entered the cabin to control the suspect, brought him back for investigation, and organized the rest of the passengers to disembark in an orderly manner. After all passengers leave the plane, organize cabin cleaning, and at the same time, re-check the passengers who have passed the station. There is no abnormality in cabin cleaning and security inspection.

       After investigation, the passenger Zhang, male, from Chongqing, aged 22, suddenly pointed to the cockpit and shouted that someone was going to hijack the plane when he left his seat to go to the toilet at the tail of the plane during the flight.

       After verification by the airport public security machine, Zhang has no criminal record and no history of drug abuse; The urine test was negative, which ruled out the suspicion of recent drug abuse. Through contact with Zhang’s family, I learned that he had caused mental fluctuations due to emotional and work reasons this year. At present, the police have taken Zhang to the hospital for further examination.

       [China Southern Airlines Flight Report Fire Alarm Alternate Changsha] Preliminary investigation found that it was a warning system failure.

       Just the day before this incident, on the evening of November 13th, the CZ6406 flight of China Southern Airlines from Nanjing to Guilin caught fire in the back cargo hold during the flight, and the plane landed safely at Changsha Airport at 21: 56. 151 passengers on board were evacuated safely, and one passenger sprained his ankle slightly during the evacuation.

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Video screenshot

       According to the website of the Civil Aviation Administration of China, according to the preliminary investigation by the Central and South Regional Administration of Civil Aviation, this incident is an alternate flight incident that caused false fire alarm information due to the failure of the aircraft warning system, and does not constitute an air transport accident or a symptom of accident due to liability. Airlines, air traffic control, airports and other related units cooperated closely, the air handling of the crew was correct, the ground evacuation was decisive, the air traffic control emergency support was strong, and the emergency handling work of relevant airport departments was timely and effective, which met the safety requirements.

       [Does the unit disposal overreact? 】 Expert: The unit disposal process is reasonable, legal and compliant.

       We can see that in the two incidents of Sichuan Airlines and China Southern Airlines, one of the suspects has been under control, and the other has been safely prepared. However, in the case that everyone thinks it is safe, the crew has carried out a series of follow-up disposal. Is this disposal overreacting?

one

       Zhang Wei, director of the Aviation Society of China, commented that both Sichuan Airlines and China Southern Airlines are reasonable, legal and compliant in handling emergencies. Because for airlines, the safety of passengers is always the first. In case of the following situations: for example, explosives are left on the plane, or other illegal items are left on the plane. When the plane takes off again, it will have unpredictable consequences. In addition, many lessons from air crashes show that fires after landing can still cause passengers casualties. Therefore, in today’s aviation industry, whether it is aircraft manufacturers or aircraft operators, we must adopt a demanding attitude towards aviation safety, because even a mistake of 0.1% may cause irreparable losses.

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It broke the record just after it was released. Why did Taylor Swift board the hot search?

To say that in 2024, the year just started, who is the most popular name in the cinema and can attract the most attention from hot search?

That is bound to be Taylor Swift.

Her music documentary "Taylor Swift: The Eras Tour" attracted phenomenal attention. Within three days of its release, the box office broke through the 50 million mark and became the highest-grossing music documentary in China’s film history.

It broke 35 records of mainland film history, and more than 80 thousand people in Douban gave a super high score of 9.3.

It has become the choice of many audiences for New Year’s Eve. In the cinema, people sing and dance, record screens and socialize, and are extremely immersed in the atmosphere of the scene.

In the film history of China, it is unprecedented.

At the end of 2023, Taylor Swift appeared in TIME and became the person of the year. You know, this is the first time in 96 years that Time, which focuses on economic and political figures, has awarded the title of person of the year to a female artist in the entertainment industry.

At that time, Taylor Swift was performing the sixth world tour concert, namely "The Eras Tour". It started in March 2023 and plans to perform 146 performances on five continents around the world, ending at the end of 2024 — — This is Taylor’s largest and longest tour so far.

TIME commented on her like this — — "Taylor Swift, a symbol of American soft power, seems to have a pair of ‘ The hand of Midas (the golden hand) ’ Wherever you go, you can always trigger an economic sensation, a series of numbers that are difficult to imagine with concepts. "

For example, it is conservatively estimated that the tour can generate 5 billion US dollars (about 35.873 billion RMB).

For example, when she gave a concert in Seattle, tens of thousands of spectators jumped at the scene, which triggered a 2.3-magnitude earthquake.

Taylor Swift: The Eras Tour is a film version edited according to this concert. In early August, Taylor Swift invited director Sam Rench to shoot live videos of three tours in Los Angeles, which were edited into movies by five editors.

The film did not invest too much, and the cost was only 15 million dollars (about 108 million yuan). Of course, there was not much publicity.

It even took less than three months, and it was released on October 13th.

However, in North America, its success is phenomenal, with a box office of 37 million US dollars (about 265 million RMB) on the first day of pre-sale, it became the runner-up in the first day of pre-sale in North America, second only to Avengers: Endgame. By the end of 2023, the global box office has exceeded 250 million US dollars (about 1.794 billion RMB), which is truly certified by Guinness as "the highest-grossing concert movie in history", and this number is still rising.

At first, Hollywood production companies were not optimistic about the film. So she directly skipped these production companies and cooperated with AMC, the world’s largest cinema, to release it. Within 24 hours, she broke the highest box office record of AMC in the 103-year history of the United States.

The box office is so amazing, what about the content?

The whole film lasted for three and a half hours, without any plot or plot. Have a plenty of live concert songs, covering 10 albums created by Taylor Swift since her debut.

Interestingly, at the beginning of the film, the audience was told: during the broadcast, you can talk, sing along or record the screen — — This is also the original intention of Taylor Swift, so that people can enjoy it.

In the cinema, people who came to watch quickly entered the state.

They excitedly opened the lyrics book of their mobile phones and sang along with it. People waved light sticks, danced away, and even knelt down in the background music of Love Story, as if they were in a real concert.

Who is Taylor Swift?

I believe there is no need to introduce too much. By 2023, she has held 12 Grammys, 23 billboards and 40 national music awards, making her the highest-selling artist in the past decade.

"If Taylor Swift is an economy, then she has surpassed 50 countries in the world."

Taylor Swift was born in Pennsylvania in 1989. In her childhood, when all her peers just wanted to play with dolls and play football, she studied guitar with a computer repairman and was inspired to write her first song, Lucky You, about a different girl.

Taylor Swift has always been a girl who dreams of becoming a singer — — She participated in all kinds of competitions, sang on stage, went to various record companies to recommend herself and delivered samples of her recorded music. At the age of 17, she finally got a chance to officially debut.

At the age of 17, she released her first music album Taylor Swift, which sold 39,000 copies in the first week in the United States. At the age of 18, she released her second album Fearless, which was the best-selling album in the United States in 2009. Taylor Swift won four Grammy Awards, which made her the youngest artist to win the Grammy album of the year.

At that time, Taylor Swift’s whole moral code was that she needed to make people think she was a good person.

On the one hand, her songs only write about love and hate, and she has never set foot in politics or religion for 12 years, being a good girl in the eyes of others who doesn’t get into trouble, and she doesn’t do anything wrong.

She did. In Love Story, she taught us to pursue love bravely. In You Belong With Me, the feeling of unrequited love can also be expressed so vividly.

On the one hand, she cares about her image in others’ eyes, and she is said to be pregnant and started dieting crazily.

But gossip won’t let her go.

Netflix satirized her with lines. "You can change men faster than Taylor Swift."

And the sentence "Taylor Swift’s success in her career depends on her predecessors."

Kanye West (Kanye Omari West), on the other hand, snatched her microphone when she won the MTV Best Female Singer Video Award. In 2016, the dispute and contradiction of deliberately fabricated lyrics made Taylor Swift fall into a trough.

For a time, #TaylorSwiftIsOverParty (Taylor Swift is finished) once became the hottest topic on Twitter around the world.

In the personal documentary Miss America, she said this — —

"Do you know how many people hate you to get a word to the top of global Twitter?"

That cyber storm didn’t destroy her, but those setbacks polished her into a sparkling diamond. She began to realize — —

"If you live for the recognition of strangers, you get all the happiness and satisfaction from it, and a little carelessness will make everything collapse.

Taylor Swift’s name is more like a narrative change of women, a carrier of strength and a self-awakening.

"I can’t change what will happen to me, but I can control what songs I write."

So, she stopped dieting to fit herself into a size S dress. Because "there are always some beautiful standards that you can’t reach."

Her songs began to change style — — Jumping "Shake It Off", I got rid of the thorns that stabbed me. In "Bad Blood", I launched a smart and powerful counterattack.

She no longer restrained herself, but publicly expressed her views and positions.

At the risk of falling popularity, we should also openly resist the policy of unpaid artists during the first three months of Apple Music audition. That’s why Eddie Keyou, the vice president of Apple, promised to adjust the operation plan.

Harassed by DJ David Mueller, she bravely fought back and won the case when the latter made rumors and slandered herself, and then symbolically asked the latter to pay a dollar, because she hoped that the voices of these sexually harassed people would be heard.

Accuse Marsha Blackburn, who is running for the Senate in Tennessee, because Marsha, as a woman, opposes equal rights between men and women and discriminates against LGBTQ groups.

In the interview, she said, "I learned not to let outside opinions affect the value of my life choices."

"It is normal to try, then fail, try again, and then fail again."

Because for Taylor Swift, there are many praises and denials, but as she said — —

"But to heal and grow is the most important thing."

She crossed the thorn forest and finally came to this brand-new era belonging to Taylor Swift.

Editor: Xiaowan

Design: Xiaoyi

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ICBC launched the "Digital Finance Partner" campaign and released a new version of mobile banking.

On March 19th, 2024, Industrial and Commercial Bank of China launched the "Digital Finance Partner" in Beijing and released version 9.0 of mobile banking. ICBC will unite all parties to promote the deep integration of innovation chain, capital chain, service chain and ecological chain, write a big article on digital finance, and more strongly support the construction of a network power, a digital China and a financial power. Liao Lin, chairman of ICBC, and Liu Jian, vice president of Xinhua News Agency, attended and delivered speeches. Duan Hongtao, vice president of ICBC, and Yao Mingde, member of the Party Committee, attended the conference.

Picture 16

The just-concluded National People’s Congress has made new arrangements and put forward new requirements for the development of digital economy and digital finance. ICBC earnestly practices the political and people-oriented nature of financial work, accelerates the construction of D-ICBC, promotes the digital transformation of kinetic energy, fully meets people’s multi-level and diversified financial needs, and promotes the integrated development of digital economy and real economy. ICBC will closely focus on the national strategy and economic and social needs, strengthen the joint innovation of "Industry-University-Research", promote breakthroughs in research and development of a number of key core technologies, and at the same time fully support strategic emerging industries and jointly develop new quality productivity; Create a new scene and new format of financial infrastructure services, do a comprehensive and one-stop service, and be the "digital financial partner" preferred by customers; Focus on solving the people’s "urgent difficulties and worries", work with all parties to crack the blocking points of cross-industry cross-border services, and at the same time make good use of the advantages of offline services to effectively bridge the digital divide between the elderly and foreigners in China.

ICBC’s "Digital Finance Partner" action will further focus on GBC (government, industry and consumption) three-terminal ecology, and work with digital finance partners to serve national reform, industrial upgrading and people’s livelihood.One is "benefiting the people by counting"Integrate digital financial services into the open scenes of people’s livelihood such as consumption, community, workplace and pension, and provide low-cost and high-efficiency digital financial services for the people.The second is "prospering enterprises by numbers"It will promote the short-board industry to supplement the chain, the advantageous industry to extend the chain, the traditional industry to upgrade the chain and the emerging industry to build the chain, and fully empower the industrial development.The third is "optimizing politics by numbers"Actively participate in the construction of digital government, jointly build an interconnected, intensive and efficient digital government platform system, and serve the modernization of the national governance system and governance capacity.The fourth is "helping agriculture with numbers"Deepen cooperation with the supply and marketing cooperative system and leading agricultural enterprises, build a digital financial ecology of agriculture, rural areas and farmers, build rural digital infrastructure, help farmers and agriculture-related enterprises share digital dividends, and accelerate the comprehensive revitalization of rural areas.

Picture 17

At the press conference, ICBC released the latest upgraded version of mobile banking 9.0. The new version of mobile banking uses cutting-edge digital technology to improve service supply from five aspects: great wealth, full financing, promoting consumption, strong intelligence and excellent experience, so as to provide customers with smarter and more convenient mobile financial services.Function upgradeICBC’s new version of mobile banking pioneered the "map-based" family wealth function in the industry, realizing family asset management, family wealth planning and family rights sharing, and promoting the wealth community service to be more popular and universal; The pension financial zone integrates the "three pillars" of social security, annuity and personal pension, covering the life-cycle pension financial needs of customers; The Pratt & Whitney special edition opens up dual channels for individuals and enterprises, and supports one-stop handling of multi-scenario Pratt & Whitney financing.Interface design, pioneered the "embracing" homepage, optimized the functional layout, and supported one-click direct access to common services; The account details inquiry is extended to 16 years, and a "digital intelligence account book" is tailored for customers; Launch services such as remote office, same screen office, code scanning office, green office, etc., and realize "no need to run once" for many businesses; The digital employee family such as "Xiao Zhi" is the first in the industry, which brings a new digital financial experience with a more modern sense of technology and immersion.

Picture 18

At the event site, ICBC signed a cooperation agreement on digital financial services with the Shandong Provincial Department of Human Resources and Social Security, Hunan Provincial Federation of Supply and Marketing Cooperatives and other government agencies and corporate customer representatives to jointly create a new ecology of "digital+industry", "digital+government affairs", "digital+people’s livelihood" and "digital+inclusive".

At present, ICBC has over 550 million personal mobile banking customers and over 200 million monthly customers. Expand scene cooperation around digital people’s livelihood, digital industry, digital countryside, digital education, digital government affairs and other fields. Open banks connect more than 50,000 ecological partners and serve more than 10 million small and micro enterprises; The loan balance of the core industries of the digital economy exceeded 800 billion yuan, and the maturity of financial digitalization was certified at the highest level. In the application of artificial intelligence, it is the first in the industry to build an autonomous and controllable 100 billion-level AI large model technology system, and "digital employees" have undertaken the annual workload equivalent to 30,000 employees.

 

 

The content of this article is contributed by enterprises for reference only.

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Artificial intelligence injects wisdom and kinetic energy into scientific research (self-reliance and self-improvement of science and technology)

  Core reading

  A few days ago, the Ministry of Science and Technology and other six departments issued a document, focusing on creating a number of major scenarios and expanding the application of artificial intelligence. High-level scientific research activities are one of them. Nowadays, China’s artificial intelligence technology is developing rapidly, and it has advantages in data acquisition, experimental prediction and result analysis. Life science, mathematics, chemistry, space science and other disciplines have embraced artificial intelligence. Rich application scenarios also feed back the development of technology and promote the upgrading of industrial wisdom.

  From daily life to scientific research, today, China’s artificial intelligence technology is developing rapidly, and data and computing resources are increasingly abundant. Application demand is an important driving force for technological progress, and new technologies are often constantly improved and matured in "use". In order to promote the landing of artificial intelligence, a few days ago, the Ministry of Science and Technology and other six departments jointly issued the "Guiding Opinions on Accelerating Scene Innovation and Promoting High-quality Economic Development with High-level Application of Artificial Intelligence", focusing on creating several major scenes and expanding the application of artificial intelligence. High-level scientific research activities are one of them.

  As a means of empowerment, how can artificial intelligence bring new research methods, and how can economic development inject "wisdom kinetic energy"?

  Close integration helps scientific research to be more efficient and accurate.

  Among many disciplines, life science research and artificial intelligence are closely integrated, and one of the hot directions is to predict protein structure.

  Protein has a three-dimensional structure, and its primary structure (sequence) is composed of several amino acids in series. The three-dimensional structure determines the function of protein in cells, and many diseases are caused by the important protein structural abnormality in the body. Therefore, only by drawing a "three-dimensional map" of important protein in human body can we find the target of drugs acting on human body, thus developing accurate and effective new drugs.

  Traditionally, scientists have observed the three-dimensional structure of protein by means of cryoelectron microscopy, X-ray and nuclear magnetic resonance, but this process is time-consuming, laborious and expensive. "Taking the cryomicroscope as an example, it costs tens of millions of yuan to arrange an observation platform, and it will take a long time for researchers to draw the protein structure." He Jingzhou, head of Baidu’s propeller bio-computing platform, said.

  Due to the high difficulty, long experimental period and high cost, the number of three-dimensional structures of protein observed by traditional methods is very limited. In contrast, amino acid sequencing is much easier. Why can’t we predict the structure of protein based on the amino acid sequence? As early as 1972, American biochemist Christian anfinsen put forward this idea in his Nobel Prize acceptance speech.

  It is precisely artificial intelligence that accurately predicts the three-dimensional structure of proteins from their primary structure. However, human beings have made slow progress in trying to analyze protein Group. It is explained that, on the one hand, because the existing biological data is small in quantity and low in quality, deep learning lacks enough samples; On the other hand, because the artificial intelligence algorithm is mature, it also needs a process.

  In recent years, with the sharp increase of biological data and the optimization of artificial intelligence technology, scientists have established more accurate prediction models. In December 2020, in a competition, the artificial intelligence program "Alpha Folding" shined brilliantly, and its predicted results were similar to most experimental data. This proves that artificial intelligence has been quite accurate in predicting the structure of protein.

  Nowadays, with the help of artificial intelligence, the work that may have taken several years can now be completed in a few minutes, and some protein structures that cannot be observed by traditional methods can also be analyzed.

  It is understood that using artificial intelligence, researchers have predicted the structure of more than 200 million protein species of about 1 million species, covering almost every protein that has been recorded by the scientific community. This will have a great impact on the field of structural biology, which may lead to a paradigm change in life science research and enhance human understanding of life.

  It has broad prospects and plays a role in many fields such as life science.

  Artificial intelligence has entered the field of vision of life science research, and the demand of biomedical industry is an important driving force. According to reports, in the biopharmaceutical industry, the types of drugs that can be developed for every $1 billion invested have been declining. The research and development of new drugs is becoming more and more difficult, and the cycle is getting longer and longer. There is an urgent need for new methods to break through, and artificial intelligence has high hopes.

  Not only does it accelerate the research and development of new drugs, but artificial intelligence is playing an important role in more and more fields of life sciences.

  At the beginning of this year, a protein prediction model run by Chengdu Center of National Supercomputing helped the team of Wheat Research Institute of Agricultural College of Sichuan Agricultural University successfully analyze the molecular mechanism of PGS1 regulating seed development and affecting yield, and provided theoretical basis for cultivating high-yield and high-quality wheat materials. Researchers say that without artificial intelligence, it is difficult to make this breakthrough efficiently.

  Researchers also try to introduce artificial intelligence technology into vaccine design. For example, compared with protein vaccine and DNA vaccine, mRNA vaccine has the advantages of fast mass production and good anti-infectivity, but its stability and immunogenicity are relatively poor. To make up for these shortcomings, researchers have been hoping to optimize the sequence design of mRNA vaccine to make it more stable and more immunogenic. With higher efficiency and lower cost, the intervention of artificial intelligence is expected to provide new ideas for vaccine research and development.

  Precision therapy is also a stage for the application of artificial intelligence. Through the method of machine learning, in theory, artificial intelligence can decode the human immune system and explore the complex immune laws of some diseases more accurately, thus helping people understand diseases and develop therapeutic drugs and methods more efficiently and pertinently.

  With the increase of human data and knowledge accumulated in new drug research and development brought by genomics research, and the continuous iteration of machine learning algorithms, industry experts believe that artificial intelligence has broad prospects in the field of life sciences. Some researchers even imagine to build a unified knowledge map by relying on a powerful biological computing engine and using a large amount of biological data to promote the understanding of life and health.

  Rich scenes, pushing the application to a higher level.

  Walking into life science research, artificial intelligence brings new methods, and it is also expected to open a new era of biomedical industry.

  Experts in the industry said that seizing the new opportunities of intelligent drug design and strengthening the layout of artificial intelligence and biomedicine will help us to take the lead in the new track of new drug research and development.

  Although artificial intelligence+biomedicine has developed rapidly, it has just started on the whole. He Jingzhou believes that the biomedical industry has a history of hundreds of years, with mature and perfect research processes, industrial chains and division of labor. The improvement of artificial intelligence is only some of them. "Biomedical is related to life and health, and the development of the industry should be steadily advanced, maintaining rationality and awe." Up to now, there is no new drug discovered entirely by artificial intelligence in the world. Some products developed by artificial intelligence are still a long way from the real market.

  Seeing the advantages of artificial intelligence technology in data acquisition, experimental prediction and result analysis, mathematics, chemistry, materials science and space science have also embraced artificial intelligence.

  The performance of lithium batteries varies with different material compositions. In response to the demand for lithium batteries in a variety of scenarios, researchers hope to design a suitable lithium battery system by optimizing the material combination.

  "In the past, the design of material systems mainly relied on manual experiments, which was very inefficient." Zhang Qiang, a professor at the Department of Chemical Engineering in Tsinghua University, said that at present, he is leading the team to predict molecular properties with artificial intelligence, so as to find energy materials more efficiently and accurately and design more valuable and safer battery systems.

  According to estimates, the scale of China’s artificial intelligence core industry exceeds 400 billion yuan, and the number of enterprises exceeds 3,000. Thanks to the strong demand brought by massive data processing and the experimental soil provided by rich application scenarios, China is at the forefront of the world in the fields of computer vision and speech recognition.

  Experts in the industry suggest that it is necessary to give full play to the advantages of rich application scenarios in China to promote the application of artificial intelligence to a higher level. Creating a major scene around high-level scientific research activities will promote the application of artificial intelligence in China and inject "wisdom and kinetic energy" into high-quality economic development.

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CCTV.com


    Source: Beijing News


  When I went back to my hometown to squeeze the train for the New Year, Xiaoxi’s digital camera was squeezed out. After returning to Beijing, the first thing Xiaoxi will do is to buy a digital camera.


  Ten million pixel price reduction


  After the pixel upgrade competition in 2006, the mainstream configuration of home digital cameras has now risen to the level of 8 million pixels. Many people in the industry have analyzed that in 2007, the mainstream products of mainstream brands must be configured with 10 million pixels as the standard, although there are not many types of cameras at this level at present.


  Xiaoxi came to Zhongguancun Computer City and found that the tens of millions of pixel products of mainstream brands such as Olympus, Sony and Canon were placed in an eye-catching position. Judging from the scene in Shoot, the picture taken by the 10-megapixel camera has a strong sense of hierarchy, and it can perfectly capture every detail, and the pores on Xiaoxi’s face can almost be reflected after enlargement. A recently launched product μ1000 of Olympus uses a stainless steel body, which can achieve one-button correction before and after shooting, namely anti-shake, red-eye prevention and exposure compensation. The image shot with tens of millions of pixels is not only suitable for the printing of large-size photos such as A3 specifications, but also can get the image quality of millions of pixels even if one person’s image in group photography is enlarged, which is very convenient for image editing and printing.


  Using the "fine zoom mode", you can take out 3 million pixels from the central part of a 10-million-pixel image and take photos equivalent to 5 times zoom while keeping the optical performance unchanged.


  Xiaoxi found that some mainstream camera manufacturers have also introduced functions such as shockproof, anti-fall and waterproof. If the camera falls from a height of one or two meters, it will not be damaged, and if it accidentally falls into the water, it will not affect its use. Unfortunately, no business is willing to give Xiaoxi a similar demonstration on the spot. Are these slogans wet?


  Because powerful household digital cameras such as μ1000 can perform high-speed continuous shooting at 3.6 frames per second, and a 1.8-inch CCD with 10 million pixels is arranged in the fuselage, these products have the characteristics of digital SLR cameras to some extent, and even have other advantages in appearance and image quality. "In the future, it will definitely be a competitor of SLR cameras, and now the price is not expensive." A merchant recommended it to Xiaoyan. It is understood that the price of the mainstream 10-megapixel camera is basically between 2,500 yuan and 3,500 yuan, which has not greatly widened the gap with ordinary cameras because of the improvement of pixels.


  However, in the most popular stores such as Hailong and Dinghao, Xiaoxi found that the sales volume of ten million pixels is still much worse than that of five or six million pixels. Because the price difference is around 500 yuan, many consumers will choose the latter after comparison. In Dinghao, an Olympus camera salesman told Xiaoxi that consumers have basically become rational and will not blindly believe the hype of businesses. Besides, improving the imaging quality of digital cameras is a comprehensive system, and it is not enough to simply improve pixels. The core components such as lenses and image processors also play a vital role in the imaging of digital cameras.


  Select pixels according to requirements.


  "I think it is a waste to buy a digital camera with 10 million pixels. I usually just take photos of my life. It is enough to have a four-or five-megapixel camera." "There is no need to simply spend money on pixel improvement." I asked some friends at random, and Xiaoxi got this answer.


  Indeed, for the average family, a camera with three or four million pixels is enough. Unless it is used to print large photos, the pixel is too large, and the storage capacity derived from photos will take up a lot of space. Xiaoxi tested it on the spot, and the maximum resolution of a photo taken by Sony DSC-N2 actually reached tens of megabytes, which is really tricky for home users whose storage format is still difficult to keep up with. What’s more, Xiaoxi learned that most computer users don’t use picture viewing software such as ACDSEE to change the format in order to reduce the photo capacity. In this case, it is very difficult to send the taken photos to friends under the current bandwidth and network speed.


  Although the main benefit brought by high pixels is the improvement of picture expression, for non-professionals, such subtle differences are of little significance, which is why Xiaoxi found that the market is uneven in the hot and cold of 10-megapixel cameras. However, the benefits of ten million pixels are also obvious-the expressive force of details is much stronger than that of previous products, especially when shooting flowers, animals and children, the shocking effect and real texture brought by ten million pixels are much higher than six or seven million pixels. In addition, in the post-production of pictures, high-pixel photos can also play an advantage in cutting, exposure and color temperature adjustment, bringing more creative space to users.


  Generally speaking, digital cameras with 10 million pixels are gradually becoming popular in the market, and it is still unknown whether the competition of camera pixels will be like the battle of LCD milliseconds. However, Xiaoxi believes that we should do what we can and don’t blindly compare. Our reporter Jiao Ji?


  Xiaoxi warm reminder


  Pay attention to the corresponding accessories configuration.


  Xiao Yan found that many 10-megapixel brands have adopted professional lenses such as Schneider and Carl Zeiss, and memory cards have at least 1G storage capacity as standard. Technicians said that the improvement of digital cameras is not only reflected in the pixel upgrade, but also the improvement of image processing technology, LCD technology, battery technology and lens technology.


  In the accessories market, Xiaoxi found that the price of 1G SD memory cards has basically dropped below that of 200 yuan, and 2G or even 4G memory cards have quietly appeared on the counters of the electronic market. On the other hand, the battery is a mixed bag, with a variety of brands, and the price has a gap of one or two hundred yuan.


  After asking several companies for quotations, just as Xiaoxi was about to go back to the one with the lowest initial price, she was told by the clerk that she was "not for sale", and other relatively cheap bidders would prevaricate with reasons such as "out of stock". Merchants often have to add a few percentage points of invoice money. Even so, standard batteries and memory cards have to be bought separately. After trying to sell only "bare metal", Xiaoxi really wants to suggest that these businesses should also remove the shutter, lens or LCD screen and sell it for money.


  According to people in the industry, there is a hidden danger in some 10-megapixel cameras that the pixels per inch is too high, which will increase the mutual electronic interference between pixel lattices in CCD. The problem reflected in photos is that noise and color spots are more difficult to control. Pay attention to this when purchasing.

Editor: Li Erqing

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Ankle swelling is not as simple as drinking too much water.

  Swelling is called edema in medical terminology, which is more common in the ankle. Many people think that ankle swelling is caused by drinking too much water, but it is not. The website of American Journal of Prevention recently analyzed this and summarized 12 reasons for ankle swelling. Swelling If left untreated, swollen ankles will become painful, it will be difficult to walk, the joints will be stiff and the skin will be elongated. Even worse, swelling or blood clots, infections, and even signs of heart problems.

  Sit or stand all day: If your work requires standing (or sitting) in one place for a long time, then ankle swelling is a natural phenomenon. Dr Steven winfield, director of the Department of Foot and Ankle Surgery at Mount Sinai Hospital in new york, explained: When you move around, the muscles involved in exercise help you to import body fluids and blood into and out of your limbs. However, without the help of muscles in motion, blood and body fluids will gather in the feet and ankles.

  Side effects of pregnancy: among the many changes experienced by pregnant women during pregnancy, ankle swelling may be the most common. According to the American Pregnancy Association, this is mainly because the extra blood and body fluids produced by women during pregnancy soften the body and help it expand as the baby grows. Changes in hormone function and extra pressure in veins may also cause ankle swelling during pregnancy.

  Injury: Whether you hit a table or sprained your ankle while running, injury is a common cause of ankle swelling. When the ankle is injured, the body will send extra blood to this area; This will not only bring healing cells, but also cause swelling, thus keeping the injured joint still. In the case of injury, swelling may also be accompanied by redness or bruising.

  Infection is brewing: although untreated wounds around the ankle joint will infect the inside of the joint, any bacteria that enter the blood may eventually enter the joint. The most obvious signs of infection are swelling, tenderness, fever and redness.

  Infants and the elderly are particularly prone to suppurative arthritis, that is, bacterial or fungal infection leads to joint inflammation, accompanied by redness, pain and fever. In addition, some skin diseases (such as cellulitis, a rapidly spreading bacterial infection, which makes the skin appear red and blistered) can also cause swelling of the ankle, because it often appears in the lower leg of adults.

  Lymphedema: Lymphatic system transports lymph (including white blood cells and waste) to the whole body. However, for patients with lymphedema, their lymphatic system is damaged or blocked, resulting in lymph deposition at the distal end of the limb. Although some cancers (and cancer treatments) can cause lymphedema, infection can also stimulate swelling. Symptoms of lymphedema also include heavy or tight arms or legs, inability to move normally, repeated infections, skin hardening or thickening, and difficulty sleeping.

  Weight gain: Overweight and obese people have swollen ankles for two reasons. First of all, the extra weight applied around the joint will cause fluid retention around the joint. In addition, excessive hormone storage in excess fat cells will also lead to changes in hormone function, resulting in fluid retention.

  Taking certain drugs: Due to the complex interaction between drugs (including over-the-counter drugs) and the body, they may cause ankle swelling. Some drugs can cause fluid retention. Some drugs for treating blood pressure, anti-inflammatory steroids and even non-steroidal anti-inflammatory drugs (such as ibuprofen) have such side effects. Estrogen and some antidepressants can also cause ankle swelling.

  Arthritis: Symptoms of arthritis include joint swelling, pain, stiffness and difficulty in moving. This disease is very common in the elderly and will affect all joints of the body, including the ankle. Inflammation associated with arthritis causes joint swelling.

  Signs of blood clots: One of the most shocking causes of swelling around the ankle is blood clots (which usually spread further up the leg). If the swelling on one side continues to spread upward, it needs to be checked in time. In some cases, blood clots can enter the lungs and lead to life-threatening pulmonary embolism. If you notice other signs of thrombosis (such as pain, shortness of breath, dizziness, redness or discoloration of the skin), you should see the emergency department immediately.

  Intravenous work is inefficient: venous dysfunction will affect blood circulation back to the heart, allowing blood to collect on the feet and ankles. With the passage of time, the stretching function of the one-way valve of vein becomes worse, which leads to liquid leakage. This happens when the valve is damaged or weakened due to aging or sedentary, which is more common in middle-aged and elderly women over 50 years old.

  It may also be a symptom of heart problems: patients with congestive heart failure (caused by coronary heart disease or hypertension) have at least one ventricle that cannot pump blood normally. If the heart can’t pump enough fluid, the fluid will flow back. This usually happens in the feet and ankles, causing swelling. In more serious cases, it can extend up to the legs. Other symptoms of heart failure include shortness of breath or irregular heartbeat, persistent cough and chest pain.

  There are liver or kidney problems: kidney and liver dysfunction will affect the content of body fluids, causing fluid retention and swelling of ankle joints. In the case of kidney damage or nephropathy, the kidney either leaves too much fluid and sodium, or there is not enough protein in the blood, which will lead to fluid accumulation in the lower limbs. When renal failure occurs, swelling and tenderness will affect the whole leg below the knee. Liver disease also involves a low level of protein in the blood, resulting in fluid leakage and swelling of the lower limbs.

  Compile/Guo Shaoshan

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"Bring the highest quality fruit to mainland compatriots" —— A visit to the annona fruit farmers in Taitung

  Xinhua News Agency, Taipei, August 26th (Reporter Wang Chenghao, Chen Jun) "As soon as the news came out, we immediately gained confidence and started to move." Cai Hongyi, a fruit grower in Taitung, couldn’t suppress the joy on his face. The good news in his mouth is that in June this year, the mainland resumed the import of annona in Taiwan Province.

  Previously, the mainland suspended the import of annona squarrosa from Taiwan Province for nearly two years due to the repeated detection of quarantine pests such as mealybug.

  This is a annona orchard photographed in Taitung County (photo taken on August 9). Xinhua News Agency reporter Wang Chengyu photo

  Annona is called Sakyamuni in Taiwan Province. Taitung County, on the west coast of the Pacific Ocean, is the largest producing area of annona in Taiwan Province with abundant sunshine and rain. As the main category, "pineapple Sakya" has a planting area of about 2,700 hectares and an annual export of about 15,000 tons, of which more than 90% were once sold to the mainland.

  Leaving Taitung County and heading for the depths of east rift valley, the Benanxi River rushes out of the beaches between the central mountain range and the coastal mountain range, and the annona fruit trees full of pits and valleys are green. The reporter followed Cai Hongyi to his orchard before the morning dew.

  "Pruning in July, pollination in August, and fruit thinning in a month or two … …” Cai Hongyi introduced and pollinated. He held the pollinator in his hand, pushed aside the petals, stuck the pollinator nozzle into the stamen, rotated the pollinator and pinched the powder spraying ball with his hand. After a few times, the pollen reached the stamen along the powder spraying tube. Cai Hongyi, who has 16 years of planting experience, is familiar with this set of movements.

  By December, the fruit flowers in front of us will grow into fruity and Q-elastic annona. "We now have a production and sales resume, and every fruit can be traced back." Cai Hongyi’s dark face was soaked with sweat.

  Cai Hongyi, a fruit grower, is pollinating annona (photo taken on August 9). Xinhua News Agency reporter Wang Chengyu photo

  Since September, 2022, in order to ensure the safety of annona exported to the mainland, Taitung cooperated with Taitung University to study the quality improvement plan, and organized fruit farmers, packaging factories and other operators to carry out training and rectification. "In 2020, we heard that the fruit was flawed." Rao Qingling, the county magistrate of Taitung County, said that the key to solving the problem is to remove harmful organisms.

  Li Junlin, a professor at Taitung University, visited a number of packaging factories and found that "secondary pollution" caused by nonstandard cleaning was the main cause of residual fruits of pests.

  “‘ Pineapple Sakyamuni ’ If it is washed with water, it is inconvenient to transport and store, so you can only manually hold a high-pressure air gun to blow off the mealybug on the fruit. " Li Junlin said that before, because the packaging factory was not well separated and the cleaning staff did not standardize the process, the blown-off scale insects easily attached to other fruits for the second time.

  The reporter went to a local packaging factory and saw that there were white insect nets in the operation areas such as "purchase area", "clean area" and "packaging area", and there were air guns and special cleaning baskets covered with insect nets in the clean area.

  While the facilities of the packaging factory are perfect, cleaning skills are also the key. The cleaner should hold an air gun with one hand and hold the fruit in the palm of his hand, and the fruit pedicle should be blown upward and from top to bottom. The air gun should always be downward to avoid blowing pests or eggs to other places, and the cleaning time of each fruit should not be less than 30 seconds.

  "Although the new standard will increase the cost, we have to do this for the sake of fruit quality." Wu Mengtai, head of the packaging factory, said.

  Li Junlin said that Taitung University will conduct on-site counseling and rectification inspection on each packaging factory one by one. According to the new cleaning standards, the pest removal rate can be increased from about 80% before to 99% today, which meets the quality standards of mainland China.

  Walking into Taitung University, the reporter found that there are also a group of special "students" who are also looking forward to returning to the mainland market. Since the beginning of August, Taitung has held five training courses on quality certification of annona in Taitung University, covering the space allocation of packaging plants, certification of production and marketing resumes, pest control methods, etc. About 100 packaging plant managers and technicians participated in each course.

  Yang Zhenqi, agricultural Commissioner of Taitung County, said that the rectification process is complicated and meticulous, but farmers are very cooperative. In the next step, experts will complete the on-site counseling of all packaging factories, provide suggestions for improvement, and give certification after improvement.

  "Now I have great confidence in fruit, and I will put the highest quality ‘ Pineapple Sakyamuni ’ Bring it to mainland compatriots. " When talking about the future, Cai Hongyi said that only when there is a market can he earn money. Resuming sales to the mainland can triple his income, and the day of "laughing and laughing" is coming.

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The cultural activities of the Spring Festival and Lantern Festival in Jincheng, Shanxi Province in 2024 were staged.

During the Spring Festival and Lantern Festival in 2024, Jincheng will carry out "two festivals" cultural activities with the theme of "Happy China Year, Healthy Cultivation of Jincheng Taste", and send New Year greetings to the general public and tourists with various and colorful activities to share a happy and peaceful cultural feast of the Spring Festival.
During the "two festivals", Jincheng will hold the Spring Festival Gala with the theme of "Happy Year of Longteng Fengcheng", a series of activities of "Celebrating the New Year on Taihang Mountain", an exhibition of outstanding plays of "Fengming Chunxiao", a Spring Festival opera evening of "Pear Garden Singing Prosperous Times, Love for Party Style" and the lighting of main roads, squares and parks in urban areas. Among them, in the "Taihang Mountain for the New Year" activity, before February 29, Jincheng and Changzhi, Luoyang, Jiaozuo and Jiyuan formed a tourism "partner" to carry out the ticket exemption activities for A-level tourist attractions; The main scenic spots in counties (cities, districts) have carefully prepared activities such as dragon dance, lion dance, iron flower, food street and so on; From the twelfth day of the first lunar month (February 21st) to the sixteenth day of the first lunar month (February 25th), the first Yangtze River Delta tourist train will be opened to "Taihang Mountain for the New Year", and about 300 tourists will enter the scenic spots such as Situ Town, Huangcheng Xiangfu, Xiangyu Castle, Busan, Xizhen Suzhuang, Yandi Mausoleum, Yuhuang Temple and Jincheng Museum. This activity is of great significance for the next step to expand the tourist market in the Yangtze River Delta.
Counties (cities, districts) will simultaneously hold a series of cultural activities with local characteristics. With the integration of traditional customs and modern science and technology, the urban area has formed a strong atmosphere of "ten activities to celebrate the New Year and all the people to celebrate the New Year" by means of "online+offline"; Zezhou carried out the lighting of the "Ancient Rhyme Zezhou" lantern show, the folk culture parade, the regional characteristic activities, and the exhibition and broadcast of traditional Chinese opera literature and art; Gaoping held the second Yandi Lantern Festival, and made every effort to create 16 boutique projects of four experience activities, namely, "Celebration, Joy, Gathering Gaoping", "Enjoying Gaoping with Non-legacy", "Warming the city with fireworks" and "Good Life". Yangcheng strives to create a "prosperous year" with dim lights, a "folk year" with ancient charm and a "cultural year" with strong book fragrance around the park, mountain city, traditional culture and book fragrance. Lingchuan highlights the theme of "health care" and focuses on the characteristics of "local culture", and launches cultural experience projects such as the Spring Festival Gala, the parade and performance of non-legacy projects, the handcrafted lantern corridor, and the poetry street. Qinshui has launched seven kinds of activities: Quyi, Opera, Intangible Heritage, Folklore, Performing Arts, Lantern Festival and Exhibition. Reporter Zheng Lu Shanxi Daily
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