Special feature of 1905 film network According to the statistics of the National Film Bureau, the total box office of movies on New Year’s Day holiday in 2024 was 1.533 billion yuan, setting a new record for the same period, with 36.6 million people watching movies and 1.411 billion yuan for domestic movies, accounting for 92.04% of the market.
Among them, the movie with the same name of the phenomenal explosion drama series won the box office champion on New Year’s Day with a box office score of 605 million yuan. In addition, the number of people who want to see the film before screening and the pre-sale results also ranked first in the same period.
Behind the box office performance of Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Stars, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle,
"Good Time, Good Place and Good People" in Twinkle, Twinkle and Bright Stars
The success of Twinkle, Twinkle, Bright Stars should be said to meet the three elements of "time, place and people" at the same time.
From the perspective of "weather", Twinkle, twinkle, bright stars is scheduled for New Year’s Eve. No matter whether it is "heavy snow" or "fireworks all over the sky" released in advance in the film’s announcement, it just provides the audience with the sense of ceremony they need on the occasion of the New Year’s Eve, and makes it a new choice to spend the countdown with lovers and girlfriends in the cinema.
The "sprinkling sugar" in the film itself is also a real "pouring sugar jar", and the word-of-mouth such as "sweet explosion" that keeps fermenting after the screening also makes the audience willing to go into the cinema to celebrate the New Year.
"Geographical location" is inseparable from the "viewing marketing" discussed in the program before "Today’s Film Review". "Twinkle, twinkle, twinkle, bright stars" has been stirring up the mystery of the "snow special field" before the release, echoing the famous scene of "Zhang Wansen, it’s snowing" that broke the hearts of countless viewers in the TV series, making the "snow special field" packed up early once the film was pre-sold.
Although the "snow special field" was limited by different cinema equipment, the final effect was not satisfactory, but it still promoted the "twinkle, twinkle, bright stars" to take a big step forward in publicity.
Finally, I have to mention "harmony between people". "Twinkle, twinkle, bright stars" aims at the target audience of the film itself very accurately — — Young women are the main audience, and most of them are in third-and fourth-tier cities.
And Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Stars, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle,
Looking closely at the fan portraits of Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Stars, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle,
Zhang Wansen, the hero of the film story, is called "secretly in love with the ceiling" and is a boy who "loves you hard to open his heart". What the female audience feels about Zhang Wansen is not "why don’t you say it", but "painful" and "abusive". This kind of sugar left in the glass slag on the ground can most impress the female audience.
Secondly, in the fourth-tier cities, where the pace of life is not so fast, the audience rarely takes care of all the contents of the film that are very demanding of logic, nor excessively thinks that the plot of the film is "ungrounded" and "suspended". What the audience in the fourth-tier cities need more is actually a "vacuum layer" created by isolating social pressure. In the layer, the audience can wholeheartedly enjoy the friction brought by love and romance and enjoy a wonderful dream woven by light and shadow.
Just as in Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twi Another example is some very important images in movies — — The moon, ferris wheel, spaceship, every element is hard to touch in reality, but it builds a romantic dream for the audience.
Word-of-mouth differentiation and the decline in the number of people watching movies,What are the shortcomings of Twinkle, Twinkle and Bright Stars?
However, two days after the film was released, the single-day box office performance of Twinkle, Twinkle and Bright Stars dropped from the first to the third, and the word-of-mouth of the film gradually became polarized. What are the shortcomings behind "Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Stars"?
First of all, "Twinkle, twinkle, bright stars" has always been a fan-oriented movie that was born with a huge fan base. It really caters to the needs of fans and realizes the unfulfilled wishes of the hero and heroine in TV dramas.
But also because of this, two days after the film was released, the number of people watching the film dropped sharply. The audience who wanted to watch the film for the first time had already entered the cinema, but for those who didn’t understand the TV series, the charm of the film was lacking.
In addition, although Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Stars, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle, Twinkle,
In fact, these two points also remind all other producers of drama modification how to adjust the direction in the subsequent film production to meet the common expectations of drama powder and non-drama powder.
"Twinkle, twinkle, twinkle, bright stars" was established in May and released at the end of the year. The overall production cycle is very short and the efficiency is very fast, but it can only be a film promoted under the routine industrial process. Only by catching up with specific time nodes, themes and people can it be successful. But in fact, a good film should be more refined in content and shooting skills, and naturally it will have a better release effect.
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