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Women who can dress well, where to win? The detailed "ever-changing" guide can be called a fashion textbook.

Text: Lowe

Hi, I’m Lowe. Let’s continue our fashion trip, and we’ll never get lost when we become beautiful.

How to play with ever-changing styles? Today, it is the protagonist.

Light is color, and light is colored; Things are shapes, and tangible things exist. Therefore, color and things are the simple features of nature bred by heaven and earth.

Our understanding of the world can be essentially classified into two points:Colors and objects. Regardless of industry, regardless of species.

Based on this,styleThe word arises spontaneously. Broadly speaking, it is the classification and division of a certain kind of things with common characteristics; In a narrow sense, it is a personality with a specific label.

For example, the character style, clothes style, collocation style, and evenBaibian modeling style. In different environments or contexts, styles can be integrated and connected without hindrance.

And,styleJust like a music conductor, facing a jumble of different colors or objects (clothes and people), he dances a harmonious stick and plays a pleasing fashion style.

Only when the style of a suit is clear can it stand the vicious aesthetic appreciation and torture.

So, where does the style come from? Lowe’s answer is: people, clothes, accessories, colors, inspiration, temperament, demeanor, words and deeds, temperament, posture. ……Everything is..

The most important thing: everyone’s style is unique. It is presented after the integration of people and clothes.Unique tonality.

If you reallyHave temperament, then the style is unique and quite charming; If you don’t, it shows everything inside: poor, poor, pale, helpless, tacky or mediocre. …

This is why people with temperament look good in everything. Because, the characters themselvesCharming gas field, has long surpassed all external things. Please note that you are good-looking and have a figure. Have temperament.

Here’s to clarify what a real temperament is: it is.From the insideA state of mental energy, which does not refer to some features of appearance or the contrast of clothes.

I still remember a customer I met in the store before. When she pushed the door in, her whole energy instantly lit up everything. That kind of elegant and decent gas field, which is strongly shocking, has never forgotten me.

Of course, for ordinary people, it is not an overnight success to want to have this temperament. But at least if you know the direction of your efforts, you have already succeeded half the time, right?

Today’s fashion sharing will focus on 【Variety style】 wear it.Focus buildingExpand. There is a lot of verbosity above, which is the core of temperament shaping and belongs to the ideological level. Next, it is the application sharing of practical exercises.

As I said before, as long as a set of clothes has a distinctive style, the whole will not be difficult to see. So, where does the style come from? How to establish a style?

This will belong to 【Focus building】 And the ever-changing shape is a game with a distinct focus. After all, we can’t get away from the style focus of condensing light.

However, where does the focus come from? Lowe defines it as: anything is possible, coveringCharacters and costumesEverything depends on personal aesthetic vision and creative inspiration.

However, from the conventional application experience, Lowe listed as follows:

Clothes tone

A piece of clothing itselfBright colorTonality often has the advantage of preemptive visual snatch. At this point, it is the king of focus. All collocation ideas should revolve around it, and the style will take the lead because of it.

Like this rose-purple coat, the color is exaggerated and the lines are neat, which is quite intellectual. The wisdom and romance that women love most are far more elegant than the fiery red.

If it is black, white, gray, rice and other basic colors, it is necessary to look at it with the help of design to distinguish its hue. In the picture below, the black stitching lines of the beige sweater are quietlySmall personalityLay the groundwork.

In line with this idea, choosing a beige gauze skirt to match is a modest luxury. The quiet momentum personality is the most shocking. Comparing the upper and lower styles, the style images are naturally wonderful.

Clothing design

Throw away the fashion tension of large-area colors, and use design lines, or decorative elements, and small-area contrast colors to show their individuality. Their styles are distinctive.

If you want to dress well, there are two ideas: follow the trend or go upstream.by taking advantage of an opportunity, that is, highlight the design tonality and focus on it;adverse current, that is, mix and match, compare the test of wearing skills.

The strength of fashion power depends onDesign sense of quantityDepending on the size. This light blue sweater, with its flared sleeves, has a definite personality. As for how to wear it and how to highlight this sense of design, everyone has his own arrangement.

People who know will build momentum, such as matching a cropped sleeve coat or a vest; If you don’t understand, you may be at a loss and become a disorderly situation.

Clothing fabric

The style of fabric, though small, cannot be ignored. Knitting, for example, is delicate, rugged and has different styles. When the fabric becomes the focus label, you have to learn to adapt.

thisTexture senseThe obvious sweater coat must be worn casually to look good. Of course, exquisiteness and femininity should be at least 20% so as not to be sloppy.

As thin as a veil and as transparent as a cicada.Lace materialAt one time, romantic women were sought after. Wearing the right style, wearing the wrong gaudy, being measured and measured, has become cautious.

If you make friends with neat shirts, all vulgar worries can be dispelled. This personality, this focus, is the favorite of the urban workplace elite. Of course, lace should be high-grade and textured.

Color matching tone

What is color matching tone? That is, a set of collocation creates a tone tendency. It can often turn decay into magic. Looking at this beige knitted skirt alone, the highlights are insufficient.

But with a gold bag, it makes people shine.Focus tone, is the overall style label: cool, fashionable, silk does not hesitate, when it comes to it.

Color matching tones can only be understood, but not expressed. For example,White and blue matchThe refreshing classic is a French style label of a literary fan. Especially jeans with a white coat is the usual method.

Like white shirt+jeans, white sweater+jeans, who can refuse effortless fashion? Other images: red and blue, blue and brown, rice flour, red and brown … please experience it carefully.

shoe

Shoes are the focus, the easiest to get started. Decide the style, make the finishing point,shoeNever flinch. When worn, shoes still occupy a delicate and exquisite visual window.

Cool Martin boots, pointed shoes, distinctive personality, rule out the river.

Over the yearsNeutral leather shoes, far more popular than delicate loafers. Exaggerated design, bold tone and strong sense of existence contribute to a neat neutral focus for a set of collocation.

Before choosing it, weigh your free and easy ingredients.

Bag

Shoes and bags have the same status, and they are equal. Can be independent and cooperate with each other. If you are a fashion novice, please cooperate with it, and the error probability is extremely low.

A bag with weight or bright spots isIdentity and tasteThe sum of.

In addition, the bag also plays a role.Harmonic focusThe great responsibility. Big coat? Long coat? Everything loose and bloated can be solved by a delicate and lovely small bag in minutes.

A playful and lively atmosphere, a set of calm collocation.

jewels

Hehe, the focus effect of jewelry need not be said. Most of the modeling atmosphere is supported by it.Jewelry pointsThe more, the more exaggerated the effect, the more distinctive the style.

From the lapel coatwhite pearlHow appropriate, straight melody and harmony, exquisite and elegant power emerge instantly.

OrnamentalFocus buildingVery flexible, try to figure out a way that suits you, and fashion comes uninvited.

Like shoes and bags, jewelry also has a boost from brands. There is a stronger sense of existence and a more obvious style tendency, so we must pay attention to screening. cultivateluxury goodsThe ability to taste culture is also a part of clothing.

Small thing

Small accessories, such as glasses, scarves, scarves, watches, etc., although small in area, can create momentum for style. When you want to be academic, or to express dignity and intellectuality, a pairFrame glassesIt’s an artifact.

Autumn and winterglovesIt also has the effect of making the finishing point, and paying attention to women will never ignore it.

Personality beltHold up the fashion focus for the waist. With clothes, it becomes an excellent window.

Soft factor

What is a soft factor? Lowe classifies all the elements that are invisible and can only be felt as soft factors. Such as temperament, expression, words and deeds, inner strength, temperament and so on.

A set of collocation, a style, have corresponding.Wear imposing manner. According to occasions, scenes and needs, to release and express, you can naturally get what you want with the help of fashion clothes.

This level, very picky, only the master understands.

After a series of combing the focus, I believe you will get the message. However, how to combine the scene application? This link is the demonstration of the scene.

Scene 1: Low-key luxury

Low-key luxury is a gorgeous reward for dark shadows. It has texture and connotation, which can better show taste. Compared with the sheer splendor, this modelling technique lies in.mediate.

For example, a mix of personalized purple tops and jeans. Leisure and gorgeous, especially bright.

A simple but elegant color, small area.Printed silk scarfIt’s definitely the highlight. It has contributed greatly to the creation of luxury and splendor. The bold contrast of white, red and blue can’t be described in a striking way!

mix colours in proper proportionsIt is the easiest to create luxury and luxuriance. Pink-purple tweed long coat, dignified and elegant, with dark blue inside, will fully stimulate the unique advantages of the same color.

The gorgeous collar type complements each other, and the color bag echoes the beige booties, paying attention to exquisiteness.

Scene 2: Capable commuting

I am afraid that those who are deeply appreciated will be rewarded by the elite with golden collars in the workplace. It is necessary to look good and decent, but also to highlight the charm of neat and capable work. It is worth pondering and studying.

For example, an elegant suit with a big woman style. entiretyRice tone+Cut neatly to win, embellish a chic brooch, and hold all the details in place.

When commuting normally, wearing a black suit under a beige coat makes you look dashing, no less than a whirlwind wherever you go. The focus of this kind of collocation often lies in the details.

The neutral wind is obvious, and the exquisiteness and femininity can all depend on it.detailWon. Like scarves, ankles, and bright spirits … all of them are big dramas.

Deep blue coatIts wisdom and intellectuality are its distinctive style labels. How to activate it? With a beige satin shirt inside, the lace-up is elegant and feminine.

Under the bright blue overskirt, echo with light blue bag, and then buckle patent leather shoes on both sides, elegant and atmospheric.

When attending some important event scenes, how to cover everything, especially test the inspiration. At this timeFocus buildingIt can be called a finishing touch weapon.

For example, a black collarless suit with a bow-tie shirt and brooch embellishment, silver shoes and white bags are a link between the preceding and the following, and the depth contrast is all hard power.

For beige, we often stay away from it, but if you choose the right style and clothes, it will definitely make you more elegant. A patterned dress, bow tie, waist, hem and printing are all exquisite.

With a camel coat, the big lapels that can’t be said hold up neutral bones and muscles. With tenderness and toughness,Distinctive style.

Scene 3: Get together with friends

Getting together with girlfriends, or meeting friends, all female counterparts must be a fashion contest. The two styles of the scene below are worn by little women and big women.Style game.

White+black; The other is beige+black, which matches their looks and temperament and pays attention to dressing demonstration.

If it is a grand meeting of elders, it is inevitable to wear a dignified suit. When you are dressed in black, you can go fromDesign profileLooking for a breakthrough, showing a lovely cocoon shape or A-shape collocation, liveliness and agility will emerge.

Make the finishing touch with beige exquisite bags, and hit it off with smart; Second, the atmosphere and formality are contrasted.

Scene 4: Social gathering

Some formal social scenes compete for comprehensive strength. Identity, status, value, image, aesthetics, temperament … all of them. How to dress decently needs to be considered.

Dark red suit, with a gray-pink dress skirt, the whole style is upgraded instantly. In order to highlight the details, the personalized tassel scarf and silver bag are embellished, emphasizing the artistic conception of color matching and highlighting the main theme.Tone style.

Scene 5: Home Leisure

A sweater, a pair of jeans and a pair of comfortable loafers are the happiness and fashion of home leisure. The comfortable and relaxing atmosphere is just like doing one’s duty.Theme style.

Reconciliation is a little delicate and feminine, so enjoy the present, ok?

Ok, the focus of the ever-changing style is over. I hope to inspire you a little!

Please continue to pay attention to Lowe, see you tomorrow!

I’m Lowe. I take image management as my homework all my life, and greet the blooming of every day in my life with a beautiful image and a beautiful mood.

I don’t just share what I wear, but I hope I can help you build your own internal aesthetic system and spiritual nourishment system, so that you can be beautiful for a long time!

If you are confused, you can write privately, and welcome to leave a message to discuss. On the road to beauty, we will grow together and be strong together!

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Prospect of football: West Ham can’t resist Arsenal, Liverpool is not afraid of visiting, Manchester United VS Newcastle.

West Ham United VS Arsenal

After West Ham lost to Everton at home last season, the league suffered two consecutive defeats. The team’s recent performance is really not safe, and it is still difficult to resist when facing the league’s strong teams. At present, it ranks 9 th in the league. West Ham United’s offensive output is acceptable, but the stability of the team’s defense is still insufficient. After Arsenal’s victory over Sheffield United, the league remained unbeaten, and the team is currently ranked second in the league. Arsenal’s offensive output is very strong, and the stability of the defense line is also worthy of praise. Recently, it has been able to score zero opponents in many games.

West Ham United’s overall strength is relatively limited, the team’s recent stability is not high, and the main battle performance is not safe. The Arsenal League has guaranteed unbeaten record so far, and the team’s historical achievements have crushed opponents, so the psychological advantage is very obvious. This time, the team is a guest to challenge their opponents, and I believe that they still have the ability to win from the away game.

Everton VS Burnley

Everton beat West Ham United in the last league. The team’s recent achievements are relatively erratic, showing a plum blossom pile, but its winning ability has indeed improved, and it is currently ranked 15th in the league. Everton’s offensive and defensive ends have also improved to some extent recently. Burnley lost to Bournemouth in the last league, and the league suffered another three-game losing streak. So far, the team has only won one victory, ranking only 19th in the league. Burnley’s offensive output is relatively weak, and the defensive end can be said to be full of loopholes.

Everton’s recent performance is indeed unstable, and the team has no strength against the strong teams, but its winning ability has indeed improved in the face of the weak teams in the league recently. The performance of Burnley, the opponent, continued to be sluggish, and recently suffered a three-game losing streak. This time, Everton is sitting at home to meet the challenge of the weak team, and I believe that I still have the ability to successfully win the opponent at home.

Bournemouth VS Liverpool

Bournemouth defeated Burnley at home in the last league, and finally won the first victory in the league. However, the opponent is really a weak team, and the gold content is really not high. At present, it still ranks 17th in the league. Bournemouth’s front line output is insufficient, and the loopholes at the defense end are not small. Liverpool beat Nottingham Forest at home last season, and the league won two consecutive victories and three unbeaten games. The overall performance of the team has once again strengthened, and it is currently ranked fourth in the league. Liverpool’s offensive output is stable and the defense strength is constantly strengthening.

Bournemouth’s overall strength is very limited, the ability to fight hard is also insufficient, and there is no advantage at home. After all, Liverpool, the rival team, has recently returned to the right track after losing the game unexpectedly, and the stability of both offensive and defensive ends is constantly improving. In addition, Liverpool’s historical achievements have crushed their opponents, and even if they are a guest, they are not afraid.

Manchester United VS Newcastle United

Manchester United lost to the opponent in the last Manchester derby, and was hit by the strong team after winning two consecutive victories. However, the team has won several victories in the near future, and its overall performance has improved. At present, it ranks eighth in the league. Manchester United’s offensive and defensive stability needs to be strengthened. Newcastle United drew away with Wolves in the last league, and the league remained unbeaten in six rounds, but the winning ability was still insufficient, and it is currently ranked sixth in the league. Newcastle United’s offensive output is strong, but the defensive end often has problems.

Manchester United’s domestic and foreign troubles are serious, and the recent achievements and performance of the team are indeed not stable enough. However, as for Chi Hah, he still needs to strive for victory in every game to stabilize the morale of the army. Newcastle United’s overall performance has been stable recently, but its winning ability has indeed declined. In addition, the team’s winning ability in guest games is indeed insufficient. This time, the Red Devils welcomed their opponents at home, and I believe there is still a chance to successfully win their opponents.

Chelsea VS Blackburn

Chelsea lost to brentford at home last season, and the unbeaten game in three rounds of the league ended. Losing the game is really unacceptable, and it is only ranked 11th in the league at present. Chelsea’s offensive output suffered another zero, and the defensive end of the last two league games also lost 2 goals per game. Blackburn lost to Swansea at home in the last league, and its three-game winning streak ended. It is rare for the team to win a winning streak in the near future, and the last game was also ended by opponents. At present, it ranks 12 th in the British Championship. Blackburn’s offensive output is also not stable enough, but fortunately the defense strength has improved recently.

Chelsea’s defeat on the road to the Northern Expedition was indeed a blow to morale, but this time the team ushered in a lower-level league opponent, which was also a rare opportunity for the team to snatch victory and revive morale. Opponent Blackburn rarely won a winning streak recently, but the stability is still insufficient. The last game was terminated by the opponent, and the efficiency of the team’s offensive end really needs to be strengthened. This time, Chelsea played at home to meet the challenge of Championship team Blackburn Rovers. I believe it is not too difficult to win the opponent.

Dortmund VS Hoffenheim

The recent performances of both sides are relatively stable, but Dortmund’s achievements in the past battles have crushed opponents, and their psychological advantages are very obvious. This time, I took a strong home game against my opponent, and I believe I still have the ability to continue my outstanding achievements.

Frejborg VS paderborn

Although Frejborg’s performance is erratic, he has a strong ability to score points in the main battle. Paderborn, the opponent, is a team in the middle reaches of German B, and its overall strength is relatively limited. I’m afraid it’s very difficult to be a guest and challenge Frejborg.

Hertha Berlin VS Mainz

Hertha Berlin’s current situation is erratic, but it is good to win more and lose less, and at the same time, the main battle ability is not weak. Although the opponent Mainz is a high-level league team, the team’s performance so far has not been satisfactory. This time the two sides met, Hertha Berlin still had a chance to defend the unbeaten home.

Udinese VS Cagliari

Udinese’s winning ability is limited, but his recent performance is fairly safe. Although the opponent Cagliari won the first victory in the league in the last campaign, the overall stability is still insufficient, and at the same time, the ability to fight is not good. This time, Udinese is at home, and I believe he still has a certain advantage.

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Xiang Jun: Go all out to fight the last battle; Will not do rehearsals about football tactics.

On November 4th, the Shenzhen team will face the final match with Beijing Guoan at home. Today, the coach team leader Xiang Jun and player Hu Jiajin attended the pre-match press conference and introduced the team’s preparations.

Talk about preparing for war

I’m glad to be back at home. No matter what the team’s achievements are now, it’s very exciting to finish the last game of this year with the support of the home fans, and the team will go all out to dedicate a wonderful game to the fans.

Tomorrow is the 14th game you coached this season. The results of the first 13 games were 1 draw and 12 losses. Will it be a pity that you didn’t win the next game?

As a coach or any player, every game is prepared with the goal of winning. There may be some other objective reasons for not winning, and the result itself is regrettable, but we all go all out to prepare and hope to achieve the desired goal as much as possible.

During the preparation for this game, did you tell the players how to say goodbye to the fans after the last game of this year, and was there any special ceremony?

For the interaction between players and fans after the game, I think it should be more impromptu or temporary. We can’t do rehearsals outside of football tactics, and our attention is still focused on the game itself.

Hu Jiajin spoke.

Although the team has been relegated, tomorrow is the last Super League game of the season, and there will still be many fans supporting us. We will definitely try our best to win this game and give the fans an explanation.

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Football News: Taishan will win the second place in the U21 League. In the final round, four teams will compete for the remaining place for the second place.

Live broadcast: On November 3rd, in the 21st round of U21 League, Shandong Taishan U21 team defeated Shanghai Harbour U21 team 2-1, locked in the championship one round ahead of schedule, and got the qualification to participate in the 2024 season B. According to "Football News", in the final round, there were four teams competing for the remaining one B spot.

According to the rules, the top two players in U21 League this year won the number of places in China B, but the rules on registration, promotion and demotion have not been finalized. After this round, Taishan scored 45 points, Haigang scored 40 points, Dalian scored 39 points, Rongcheng scored 39 points and Shenhua scored 38 points. Taishan U21 team has won the championship ahead of schedule and successfully rushed to B, while the four U21 teams of Haigang, Dalian, Rongcheng and Shenhua all have hope of rushing to B in the final round.

At present, the situation in the seaport is the best. If you win, you will get the qualification of B. If you draw, you need another game and it will be a draw. If you lose, you will miss B.: If Dalian people win and the harbor doesn’t win, they can get the qualification of B, and they will be tied or negative; If Rongcheng wins, and the harbor doesn’t win, it will get the qualification of B, and it will be flat or negative; If Shenhua wins and Dalian people draw with Rongcheng, they can get the qualification of B.

(Tiger)

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What is culture? What is culture?

Everyone knows the word "culture" and can generally understand the basic meaning of the word "culture", but what is culture? What is the definition of culture? There are not many people who can answer it or answer it completely. I don’t blame you, and no one has to blame themselves. Because, although human civilization has lasted for 5,000 years, up to now, due to the lack of real understanding of the extension of culture and the infiltration of different historical views, the concept of "culture" has not been universally accepted by everyone. Let me briefly list it below. Do you agree with that one, or try to give it to "?

First, the definition of "culture" According to statistics, since the history of civilization, there have been countless definitions of "culture". According to the statistics of "An Introduction to Cross-cultural Communication", since 1871, there have been more than 300 definitions of "culture" in the world, too many, and some of them are not in line with our traditional culture and values, so we omit some and choose to list them as follows.

1. The word "culture" comes back. The word "culture" in China first appeared in the Book of Changes: civilization stops, and humanity is also. Look at the humanities and turn it into the world. Here, "Wen" and "Hua" have not yet been linked together, but the meaning is already there. The main meaning of "cultural success" is "civilized education". What connects the words "Wen" and "Hua" is Liu Xiang’s "Shuo Yuan" in the Han Dynasty: where martial arts flourish, they refuse to accept it, their culture does not change, and then they are punished. Liu Xiang’s word "culture" means "Wen Zhi" as opposed to "Wu Zhi". It can be seen vertically that the words "culture" used above mainly refer to the contents of "morality" and "rule by virtue", and are not the concept of "culture" in a complete sense.

2. Marx’s definition of "culture" "Culture" is the sum total of the lifestyle of a country or a nation. It is believed that people’s lifestyle is "culture", and what kind of lifestyle is there, such as China culture and American culture.

3, Xu Jialu in the article "On National Cultural Security" elaborated"Culture" can be summarized into three parts: one is to deal with the relationship between people; The second is to deal with the relationship between man and nature; The third is to deal with the relationship between reality and the future. Furthermore, it is believed that these three articles are the core content of human culture and the most fundamental problem of culture.

Note:Xu Jialu served as Vice Chairman of the National People’s Congress Standing Committee (NPCSC), Chairman of the Central Committee of the Democratic Progressive Party, Director state language commission and Special Adviser of the Maritime Silk Road Association.

4, philosophy and sociology subject understanding:"Culture" is a process, a state and a realm of human development, and the integration of process, state and realm is the true meaning of culture.

5. Most people in the field of science and culture believe that"Culture" is a relatively stable, independent and complete sum of social norms that human beings maintain the survival and development of various social groups.

6. Anthropological groups believe thatEverything between a group that is different from other groups except genetic genes is called "culture". Here, they regard culture as a variable of economic development, which is prone to the problem of cultural autocracy or chauvinism.

7, empiricists believe thatCulture is produced in the common life and work activities of human beings, and it is the core of mutual recognition within the nation.

Second, the characteristics or characteristics of "culture" There are many characteristics of "culture", but there are three main ones.

1. Culture is a derivative of human evolution.Natural existence is not culture, only what is processed or produced by human beings intentionally or unintentionally is culture. The commonness of human beings is not culture but human nature, and the characteristics of individuals are not culture, but personality. What is inherited is not culture, but instinct. Culture is a social product created by human beings and accepted or followed by members of society. What is privately owned by individuals and not understood and accepted by other members of society cannot be called culture. For example, attraction between men and women is not called culture, but marriage in love is culture, because it is natural instinct for men and women to like each other, while marriage in love is acquired.

2. "Culture" has the characteristics of applicability.. Once "culture" is formed, it has adaptive characteristics. Under certain conditions, people must adapt to it, otherwise it will be eliminated or marginalized, that is, "anomie". Of course, if you are strong enough, you can also try to change the "culture". Usually, this is what revolutionaries and reformers do. This leads to the problem of "culture" inclusiveness. Generally speaking, a strong culture is less inclusive, while a weak culture shows a higher tolerance or tolerance. Cultural inclusiveness is positively related to social openness and cultural civilization.

3. "Culture" is hierarchical. It is roughly divided into three layers. The first layer is the surface layer, which is mainly expressed through human’s basic necessities. For example, eating without snapping your mouth, walking with your head held high, etc. are all manifestations of "culture" The second layer is the middle layer, such as art, customs, rules, law, religion, etc. Their common feature is to express their thoughts or will with the help of materials. The third layer is the bottom layer, which is what we usually call the bottom logic. This bottom logic refers to the outlook on life, values, ethics and aesthetics. These "four views" reflect the relationship between people, people and nature, reality and future, which constitute the soul of a nation.

The three layers of "culture" are not insulated and often interact and link, but it is relatively easy to change food, clothing, housing and transportation, and it is relatively difficult to change the underlying culture.

Third, the value or use of "culture" The value of "culture" to life is multi-angle and multi-faceted, and it is impossible to exhaust it. Here, we only choose the role of "culture" in explaining the most valuable life dilemma, and it is useless to talk a little.

1, a culture can "reveal" their own life difficulties, and criticize or vent.. Qu Yuan’s "asking for heaven" belongs to this category. For another example, poor and ugly people, when buying goods or receiving services, often dare not question the quality of goods or services, and are used to finding reasons from themselves. For example, an ugly woman’s hair is broken, and she dare not blame the stylist, but blame herself for being ugly.

2. Give value to the dilemma.For example, Mencius, the sage of Asia, said: Therefore, people are going to be demoted, so they must first suffer from their minds, work hard on their bones and muscles, starve their bodies and skin, and be empty of their bodies, so they can’t be patient. Another example is the saying that difficulties are tempered. Another example is that the young people’s death to save the elderly is negative from the biological point of view, but if it is explained by "culture", it belongs to a positive and worth promoting behavior.

Expounding the above reason, I mainly want to explain that, with or without knowledge, one can understand or learn the above thinking or thinking mode, even if he is "literate", otherwise, no matter how much he recites, he can’t be said to be a "literate person", and using the calligraphy of the phonograph world is called the study of asking questions.

Fourth, what is "literate" According to the above concepts and analysis, although "culture" is the externalization of knowledge, the cultural connotation of externalized knowledge is far from this. Therefore, having knowledge does not mean having culture, so how can it be regarded as "having culture"?

1. Only knowledge can lead to culture.Knowledge is the shell and expression of culture. Without knowledge, it is not only difficult to form a scientific way of thinking, but also difficult to express and communicate effectively. To reiterate, knowledge refers not only to book knowledge, but also to life experiences, experiences and civilized achievements that have been sublimated into culture, such as life knowledge, labor skills and people’s common habits.

2, can use knowledge and use knowledge to build values recognized by the orthodox system, is a culture.Culture is essentially a quality, and a qualified person has the ability to explain the value world and transcend the survival difficulties. In short, a person with culture and quality not only has the ability to create the value world, but also can let himself and others transcend the survival difficulties in the future.

Description: 1,Culture is the main symbol of human evolution from animals. Animals have no culture, only humans have culture. 2. The word "value" has the same meaning as the word "meaning", but the difference is that "value" is a foreign word, while "meaning" is a local word and a traditional term.

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Comprehensive reform+punishing corruption, so that there is nowhere to hide over-medical treatment.

In the ongoing medical anti-corruption storm, the case of the dean of a hospital in Zhongshan, Guangdong Province is impressive: the amount involved in the corruption of the dean is more than 29.8 million yuan, and the related kickbacks and inflated drug and equipment prices are included in the medical cost, which directly leads to the people’s "difficulty in seeing a doctor" and "expensive in seeing a doctor". After the dean was arrested, the average outpatient and inpatient expenses in this hospital decreased by 16.6% and 21.4% from January to May this year, and the per capita medical cost decreased by more than 1,400 yuan.

The reason why this medical anti-corruption storm has received such extensive attention is because the people are worried that these corrupt funds, which are often tens of millions of yuan and hundreds of millions of yuan, will eventually be passed on to themselves through excessive medical care. Medical behavior is professional and has high barriers, so ordinary people have no ability to identify whether they have been overtreated. It is precisely because of the lack of recognition ability that ordinary people may transfer their anxiety and resentment about excessive medical care to every doctor they come into contact with, resulting in innocent doctors being implicated.

The cancer of the industry of over-medical treatment did not happen in a day, and the country’s efforts to cut this cancer did not start today. In 2017, the reporter followed the former National Health Planning Commission to investigate the local medical reform in Lufeng County, Yunnan Province. The reform in this county has enabled doctors to increase their income by saving money for patients. A deputy chief physician interviewed by the reporter at that time had a monthly salary increase of about 50%. At the same time, the average hospitalization cost in Lufeng County was 3,308 yuan, which was 446 yuan lower than the provincial average.

This reform focuses on the payment method of DRG(Diagnosis Related Groups). DRG refers to classifying patients into disease groups according to clinical similarity and resource consumption similarity, and making medical expenses standards for payment in groups.

At that time, Lufeng County People’s Hospital established 294 disease groups, covering 26,029 disease diagnoses. For example, if the cost of a certain disease group is 5,000 yuan, then the medical insurance department will pay 5,000 yuan to the hospital for this disease group. If the patient only spends 4,700 yuan on treatment, the balance of 300 yuan will be controlled by the hospital. If it costs 5,300 yuan, the excess 300 yuan will also be paid by the hospital. Under this payment mode, the hospital has become the cost controller, from the original "asking me to control fees" to "I want to control fees", avoiding excessive medical behaviors such as excessive inspection and indiscriminate use of drugs.

In addition, in order to prevent hospitals from "cutting corners" in the process of medical services in order to increase income, at that time, the medical insurance department of Lufeng County stipulated that the balance rate should not exceed 7% of the medical expenses standard, and the medical insurance department that exceeded 7% would recover it. The medical insurance department also reserves 3% of the "export", that is, the top 3% patients with the most expensive medical expenses in each disease group are reimbursed by project, which is not limited by the DRG payment standard, so as to dispel the doubts of doctors in treating incurable patients.

DRG payment method originated in the United States. In 2019, shortly after the establishment of the National Medical Insurance Bureau, it began to promote the reform of DRG payment method in more than 30 cities across the country. Due to the complexity of China’s national conditions, while promoting DRG, China has developed an original DIP payment method reform, which was piloted in 71 cities across the country in 2021. Although the two are different in specific operation, the underlying logical thinking is the same: let the hospital become the cost controller and control the excessive medical treatment from the root.

According to relevant documents, from 2022 to 2024, China has fully completed the reform of DRG/DIP payment methods. By the end of 2024, all medical insurance co-ordination areas in China will carry out the reform of DRG/DIP payment methods, and start the pilot areas in advance to continuously consolidate the reform results; By the end of 2025, DRG/DIP payment will cover all eligible medical institutions that provide hospitalization services, and basically achieve full coverage of diseases and medical insurance funds.

The reform will certainly touch the interests of some people. At present, the ongoing medical anti-corruption storm is precisely the severe rectification of illegal interests. While focusing on "key minority" and key positions, the anti-corruption storm also covers the whole chain of production, circulation, sales, use and reimbursement of the pharmaceutical industry, as well as the entire pharmaceutical field. It is expected that with the comprehensive promotion of reform and the crackdown on corruption, there will be no hiding place for over-medical treatment. Only in this way can we really protect angels in white and make the doctor-patient relationship return to purity.

Liu Changrong Source: China Youth Daily

Source: China Youth Daily

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Education must leave three points blank

Source: [China Teachers’ Daily]

"Hanging water! At least a week! " The doctor’s words gave me a record of resting for more than 4 hours during the day. The music started slowly, and the room was very quiet, so I left time blank and was alone with myself. How long has it not been so pleasant?

I closed my eyes and let my thoughts fly like a wild horse … Suddenly, a boy’s figure came to my mind: besides attending classes every day, he just made up his homework, rewrote his homework and corrected his homework … Was he also bored and tired in those days?

Blank space: respecting students’ needs

Xiaoyong is a fifth-grade boy. He is white and fat, and he has certain obstacles in reading. His mother often shakes her head: "The words that the child wrote silently the night before will not be silent the next morning." However, if you pay attention to the lecture, Xiaoyong can judge simple math problems quickly and correctly, and occasionally get "excellent" in the practice test of observing figures and determining positions. However, after entering the senior year, Xiaoyong’s scores in all subjects dropped significantly. It has become my compulsory course to urge him to finish and revise his homework every day. Writing, making up and reading have also become Xiaoyong’s main tasks after school. However, gradually, holding the pen, he often lost his mind, staring at the little friends playing outside in a daze, and the time for making up homework was obviously extended …

Thought of here, I suddenly understand. Faced with a life without leisure, we adults also feel depressed, let alone children? Shouldn’t children grow up in games and laughter? The day when you make up your homework after class and continue to do it after dinner may be tolerable for children for a day or two. After a long time, how can you not be bored?

After feeling Xiaoyong’s inner dissatisfaction and helplessness, I began to adjust my working style.

In order to increase Xiaoyong’s rich and positive emotional experience, I adjusted the time for him to make up his homework, from recess to when I was on duty at noon or at night, to ensure that he had a certain rest or relaxation time before making up his homework. I set a "green channel" for him, so there is no need to queue up when submitting the revision. I promised him that I could ask for a 5-minute rest if I felt tired during the completion of my homework. I "slimmed down" his homework, and after asking other teachers for permission, I checked the basic questions for him to finish, and marked others as free from writing. A series of practices enable Xiaoyong to complete his personalized tasks, speed up the completion of homework, and have more time to play with his friends. He has a positive emotional experience every day, instead of dawdling, from "others want me to do it" to "I want to do it", and his sense of self-identity has quietly increased.

I also asked Xiaoyong to be the lunch manager, to encourage students to praise Xiaoyong’s enthusiasm and other advantages in class meetings, and also asked Xiaoyong to prepare a notebook he liked to record his little progress. His small positive actions were written in my notebook in time, and my parents signed it every week to share the joy. Slowly, Xiaoyong became strong and optimistic, and his evaluation of himself became higher and higher, and he became more active in learning.

As a living individual, students have unlimited vitality. When educators see the inherent potential of learners, they will leave three points blank in education and give them room for free development. As a student, if he keeps reading and writing every day and just wants to improve his grades a little, he must not be a happy child because he has lost the rich experience of his childhood. The lack of students’ internal driving force can easily lead to the decline of learning ability after grade growth.

Educators should give students free time and space, pay attention to their independent development, cultivate their external adaptation and support perception factors, enhance their sense of self-efficacy, cultivate their lofty ideals of contributing to society and the country, and let their hearts have long-term learning motivation. On the other hand, educators’ too detailed requirements, too high expectations, too much homework and too tight management may cause students to be rebellious, irritable and tired of learning, and even extreme events. Only by knowing the education of blank space can students have enough stamina.

Blank space: enriching the memory of educators

A little sick leave, let me experience that when people are idle, their brains will think deeply and further produce educational wisdom. When the work schedule is full, anxiety, insomnia and impatience are inevitable; If the memory of the mind is insufficient, life will be stuck. When teachers devote all their energy to attending classes, correcting homework and other matters, they have no time to study, think about whether their educational methods are appropriate, whether they are over-managed, whether their concepts are too old, and even have no time to manage their own parent-child relationship, etc., one day they will be tired of various relationships that have not been handled well.

As an educator, if he is immersed in the students’ homework every day and keeps his eyes on the students’ achievements, he must not be a happy teacher, because he ignores other scenery in the educational process. The introduction of "double reduction" policy, reducing students’ excessive homework burden and reducing off-campus training of disciplines is necessary for the development of education and a good thing for educators to grow up healthily. Leave three points blank in education, which means that we don’t cross the line and do nothing. Let’s leave some time to recharge and adjust ourselves, set aside time to learn various knowledge, form the habit of timely reflection, and add energy to our hearts regularly. Because, education is a seamless art of "the cup overflows".

Blanking: Improving the Quality of Home-school Communication

If school education wants to be long-lasting, it must get the cooperation of parents. The concept of positive psychology holds that most people do their best at any time. I believe that parents whose children are not performing well also want to establish contact with their teachers, but they will subconsciously avoid it if they have some concerns. So I took the initiative to communicate with Xiaoyong’s parents. From the beginning, I affirmed the love and dedication of parents to their children and praised Xiaoyong’s subtle progress. I also invited Xiaoyong’s father to participate in the "Parents in Class" activity, telling his work story, and enhancing students’ understanding and respect for him … Gradually, Xiaoyong’s parents became active in communicating with me, and he was very touched by the teacher’s sincere help to the child’s growth.

In the face of children’s shortcomings, it is normal for teachers to be dissatisfied and complain. However, whether talking to students or communicating with parents, if the teacher "speaks his mind straight", leaving no room when speaking, and his words are too sharp, it may hurt the other person’s self-confidence, diminish the other person’s sense of self-efficacy and bring educational resistance. Only by working hand in hand with students and parents can teachers form a joint force of home-school education and promote the healthy growth of the class. Teachers should always cherish the self-restraint of "being reasonable makes people three points" and show the generosity of "being reasonable and forgiving" and the wisdom of "not saying enough" in order to achieve the harmony among others, themselves and the situation and receive the ideal communication effect.

Blank space in painting and calligraphy means that the picture pays attention to the hierarchical layout and leaves blank space, which symbolizes the nature of heaven and earth and has a profound sense of time and space. So is the art of education? Education must leave three points blank, so as to keep one’s educational life and educational objects in the best state all the time, feel the happiness of life and bloom the wonderful life.

(The author is the Second Affiliated Primary School of Nantong Normal School, Jiangsu Province)

This article comes from China Teachers’ Daily and only represents the author’s point of view. The national party media information public platform provides information dissemination and dissemination services.

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Langfang, Hebei Province: Promulgating Ten Articles of Education to Promote the High-quality Development of Education

China Education News-China Education News Network (Reporter Zhou Hongsong) Recently, Langfang City, Hebei Province, combined with the actual situation, formulated and promulgated the Ten Measures to Promote the High-quality Development of Education in the City (hereinafter referred to as the "Ten Measures for Education"), and refined specific measures from five aspects: comprehensively strengthening the party’s leadership, filling the shortcomings of educational resources, building high-quality teachers, improving the quality of education and teaching, and creating a good educational ecology, so as to speed up the construction of a strong education city and run a satisfactory education for the people.

According to the plan, Langfang focuses on five key words, such as short board, quality improvement, mechanism construction, excellent environment and strong guarantee, to innovate measures and refine tasks. Among them, in view of the outstanding problems such as insufficient allocation of educational resources and the derivation of "large class size", the city will implement the expansion and upgrading projects of 60 compulsory education schools in 2023-2025, and fully equip books, instruments and equipment and professional classrooms according to standards, effectively solving the "large class size".

In view of the shortage of teachers in primary and secondary schools, Langfang proposed that in principle, the establishment of primary and secondary school faculty should be approved once every two years and the total amount should be clarified, and the teachers should be fully equipped in strict accordance with the establishment ratio standards stipulated by the state. The municipal level arranges 20 million yuan of special funds to improve the quality of education every year, focusing on digital campus, education and scientific research, curriculum design, quality monitoring, and on-the-job training.

Langfang emphasizes that from 2023 to 2025, 100 high-quality schools will be cultivated, 100 brand projects with campus cultural characteristics will be created, and 100 well-known principals will be introduced to run schools. Concentrate on superior resources and focus on running high schools in excellent areas. By 2025, the proportion of provincial-level demonstration high schools in the city will reach more than 70%, and 10 characteristic ordinary high schools will be built in the city. Join hands with famous schools in Beijing and Tianjin to implement the "six hundred" cooperation project, and the three places will jointly train 100 leading principals, 100 expert teaching and research researchers, 100 famous teachers and 100 backbone class teachers, display 100 high-quality demonstration classes and organize 100 cultural and sports exchange activities.

At the same time, Langfang will further establish and improve various working mechanisms, improve the teacher selection system, support employing schools to select teachers in relevant universities, promote the "county-administered school appointment" of compulsory education teachers, strengthen the rotation of principals and teachers in counties, and scientifically do a good job in the evaluation of schools, teachers and students in the new era.

Langfang has made it clear that the education leadership system of unified leadership by Party committees, joint management by Party and government, and respective responsibilities of departments should be further improved. Leading groups of Party committees at all levels should study and solve major issues of education reform and development and hot issues of concern to the masses in a timely manner, and incorporate the implementation of specific measures for the high-quality development of education into the annual assessment and supervision of party and government leading cadres.

Author: Zhou Hongsong

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German doctor exposure: There is a disease that is the hardest hit area of "over-medical treatment" or becomes a means of making money.

According to news reports, a woman named Wagner in Germany was arrested because.The back pain is unbearableShe went to the hospital for many times, and the attending doctor made a variety of diagnosis and treatment plans for her, but all of them had little effect.

Seeing that conventional treatment was ineffective, Ms. Gewana came up with the idea of radical cure of back pain through surgery. However, after many operations in the plastic surgery hospital, Ms. Gewana’s back pain has not eased, but has become more and more serious.

According to a report in the German weekly Der Spiegel,In two years, Ms. Gwana underwent six major operations and treated 26 spinal positions.. However, complicated surgery still can’t completely solve Ms. Wagner’s back pain. Now she is 80 years old and has to rely on a walker to walk.

In fact, cases like Ms. Wagner are not uncommon. According to the data, in 2020, there were 387,000 back operations in Germany, 71% more than 14 years ago, and more and more spinal interventions can be paid separately in each operation. In this regard, many medical experts began to question the rationality of such operations.

By analyzing the data of more than 7,500 people from 2015 to 2021, German doctor Michael Belal and his colleagues concluded that,Less than 5% of the suggestions for back surgery are reasonable. This means that most spinal interventions are unnecessary, and about 95% of cases have experienced "over-medical treatment".

Many people have had shoulder back pain and low back pain. The main reason why back pain is common is that,Back pain is usually caused by muscle strain caused by poor sitting posture or muscle weakness caused by lack of exercise, which leads to "neck, shoulder and back pain". Especially smokers over 40 years old, because nicotine is absorbed into the blood, it will cause vasoconstriction and spasm, reduce blood supply, and affect the blood circulation outside the intervertebral disc. The symptoms of back pain may be more serious.

It can be seen that not all back pain problems require surgical intervention. Pain doctor Michael K thinks:"In the back treatment, filming, puncture and cutting are particularly profitable. As a result, there are too many such operations. "

In fact, in addition to the back pain caused by tumor, smokers suffer from chronic low back pain. If they quit smoking for a period of time, they will find that the pain has improved. Exercise to strengthen the function of the back muscles through swimming and other sports is also helpful to exercise the back muscles and spinal joints and relieve the symptoms of back pain.

In China, overtreatment also exists.Former Vice Minister of Health Huang JiefuI once bluntly said at a meeting: "Many medicines should not be taken, but they are being taken; Many treatments are not needed, but they are still being done; Many operations will only make patients more painful, but they are also being done."

Huang Jiefu appealed that the phenomena of "ineffective medical treatment" and "over-medical treatment" in China need to be reflected. Is every treatment necessary? We need to re-examine the problem.

Excessive medical treatment is a diagnosis and treatment behavior that exceeds the actual needs of diseases, which usually manifests as excessive medication, excessive examination, excessive hospitalization, excessive consumables, abuse of surgery and antibiotics, etc., which will lead to a huge waste of social medical resources.

The most direct disadvantage of overtreatment is thatIncrease the burden on patientsThe emergence of "expensive medical treatment" has caused some people to look down on the disease. According to the data, the waste of medical resources can reach 20%-30% due to the abuse of drugs and inspections by medical institutions.

Secondly,Harm the health of patients, resulting in an increase in iatrogenic diseases.. For example, the data show that the cases of drug-induced liver damage in China are increasing at a rate of 3%-4.5% every year, and there are often cases in which patients with hepatitis B get worse or even worse after blindly using traditional Chinese medicine compound.

Overtreatment may alsoDamage the doctor-patient relationship,Affect social harmony. Random inspections, arbitrary charges and the appearance of "sky-high medical care" have greatly damaged the image of medical institutions and medical personnel.

1. Cervical erosion

The term "cervical erosion" has been abandoned at present, and it has been replaced by"Ectopic columnar epithelium of cervix"Nouns. The so-called "cervical erosion" is essentially the eversion of cervical columnar epithelium, which is exposed to the external cervix. The columnar epithelium is arranged in a single layer, and there is a rich vascular network under it. The columnar epithelium fuses with each other into villi or granules to form a rough appearance.

In the past, because many doctors lacked a correct understanding of "cervical erosion", clinical overtreatment or improper treatment often occurred and was quite serious. This is not only the problem of antibiotic abuse, but also the abuse of loop electrode resection in many hospitals to treat "cervical erosion", which leads to women’s health problems such as cervical adhesion, decreased cervical secretion, cervical endometriosis and cervical incompetence.

Clinically, gynecological examination found that the outside of the cervix was red, striped or granular.Local cleaners do not need treatment at all.; If there is purulent secretion, it can be treated by local vaginal plugging for several days; If the area is extremely large and there is no obvious improvement after local treatment, cervical cytology and HPV-DNA detection should be done, and artificial cervical cancer screening is the correct way if necessary.

2, thyroid nodules

Among thyroid nodules, 80%~90% are nodular goiter, which belongs to thyroid tissue hyperplasia and degenerative diseases, not to tumors, and there is no surgical indication.Only 5%~10% of thyroid cancer may need surgery.

However, due to the low level of ultrasound and cytology diagnosis in some hospitals in China, it is impossible to distinguish the benign and malignant nature of nodules before operation, so that some doctors operate on all patients with thyroid nodules, which not only wastes a lot of medical resources, but also causes different degrees of damage to the appearance and function of patients.

Experts say that more than 80% of thyroid nodules are benign, and under normal circumstances, they have no obvious impact on human health, just need regular observation. Benign nodules generally do not require surgery, and only have symptoms of oppression such as dysphagia and dyspnea, or are found.The rapid enlargement of nodules in a short time and suspicious lymph node metastasis under the condition of unchanged nodule size indicate that the lesions are progressing continuously and should be treated surgically.

3. Heart stent

In 2013, the American Medical Association released a report saying that stents are one of the most frequently abused medical interventions. In this regard,Hu Dayi, Chairman of Cardiovascular Branch of Chinese Medical Association.The professor said: "The problem of heart stent abuse in China is not more optimistic than that in the United States. Few patients abroad need more than three stents. But in China, many patients have been placed with 5 to 10 stents, which is obvious over-medical treatment. "

Professor Hu Dayi said that some patients did not meet the indications of interventional therapy, but were placed with one or more stents. Because they did not take medicine on time after operation, they developed thrombosis, which led to more serious myocardial infarction.

Before considering stent surgery, patients diagnosed with coronary artery obstructive disease should focus on lifestyle changes, such as not smoking, eating a healthy diet and exercising according to regulations. This also means that this group of people should receive a variety of necessary drug treatments, such as aspirin to prevent thrombosis, beta-blockers to slow down heart rate and control blood pressure, and statins to lower cholesterol levels.Paying attention to preventive lifestyle changes and drug treatment are often the best methods for patients with coronary heart disease.

4. Cancer screening

Han Qide, an academician of China Academy of Sciences, once pointed out at the "Medical and Humanities Summit Forum" that heIt is not recommended that healthy people do cancer screening.

He explained that "early cancer" and "lazy cancer" hidden in people’s bodies do not matter even if they are not found and not treated. This has also become his questioning point about the universal cancer early screening technology and early detection and early treatment strategy that are highly praised by the medical community at present. He believes that after cancer is screened out, it may have a negative impact on the screened object: if early intervention is carried out, such as removing early lesions or gene regulation, but a large number of them will eventually develop into severe diseases, it is equal to "getting a knife in vain."

"Early detection and early diagnosis and treatment are beneficial to cancer patients" does not violate logic, and it has become a consensus in the medical field. But cancer screening is different from clinical medical treatment, and not all people and all tumors should be screened. Tumors suitable for screening should have the following characteristics:High incidence, and it is "high incidence in a certain population (high-risk objects)"; Severe prognosis (high mortality); There is a detectable "subclinical stage".

"No disease, excessive inspection, minor illness, serious illness" not only increases the economic burden of patients, damages their health, but also seriously affects the relationship between doctors and patients. It is not only a technical problem, but also a moral problem and a social problem. Only by improving the guidelines for diagnosis and treatment of various diseases, formulating standardized diagnosis and treatment processes, and establishing indicators and management systems for quality control and evaluation of medical services can we achieve "reasonable examination, rational drug use, reasonable treatment and reasonable fees" and let modern medicine benefit the majority of patients. # Questions and answers about chronic diseases #

References:

[1] Mars. Ineffective medical treatment can’t afford injury [N]. Science and Technology Daily, 2016(12).

[2] Liu Bin. Analysis of the safety and countermeasures of clinical rational drug use [J]. International infections diseases (electronic edition) .2020 (01)

[3] Zhang Dayan. On the harm of antibiotic abuse and preventive measures [J]. Psychological Monthly, 2020(08).

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Domestic beauty cosmetics have found a new "high sense"

Title map | vision china

In 2018, a set of lipstick in the Forbidden City became a hot topic. It makes Chinese people realize that our taste in beauty products is not necessarily defined by international brands. Domestic beauty brands have opened a golden age in the domestic beauty market by promoting China’s aesthetics, and teaching young people in China the secret of "becoming beautiful" with more efficient and accurate channels and closer to consumers.

However, the business model that relies solely on "aesthetic dividend" to form competitiveness is fading.The next question is, how to take the road of sustainable business of domestic beauty products?

"Sustainability" is both a mystery and a mystery. All along, we all know that we should improve the sustainable development ability of domestic beauty companies, but few companies really realize this ability into the product value that consumers can really feel.

At the end of 2022, MSCI upgraded the ESG rating of Yixian E-commerce to Grade A, which was the first domestic beauty company to get an A in the MSCI ESG rating, and its sustainable development potential was recognized by the ESG community. Perhaps there is a road for domestic beauty to cross the cycle?

What is also rare is that Yixian E-commerce owns Perfect Diary, Little Odin, Pico Bear and Darfur Skin.(Chinese mainland business)There are many brands of cosmetics and skin care, such as France Colanli, EVE LOM, Yi ‘an State, etc.-the brands are diverse and the strategies are different, so what should the holding companies hold on to in terms of sustainability? This further tests Yixian Group’s essential understanding of sustainable development.

Yixian found the complementarity between the brand and the brand matrix while striving to improve ESG performance.

Looking for the link between products and nature, Yixian is persistent.

In 2022, the eye shadow disc jointly launched by Perfect Diary and chinese national geography was awarded the cross-border joint track award in "Top Ten National IP of 2021". The color design of eye shadow tray seeks inspiration from Danxia landform, plateau, salt lake and terraced fields in China, explores the modern expression of China beauty, and defines the new fashion attitude of domestic beauty cosmetics with the original and pure feeling of nature.

E-commerce in Yixian, which attaches so much importance to natural value, cannot ignore the sustainable trend in the field of consumption. The green values that products can carry are varied, and which values can really impress consumers and bring competitiveness to products is a process of continuous exploration by brands.

Since 2022, Yixian Group has made a more comprehensive exploration on the sustainable elements of products.

"Sustainable packaging" is one of the focuses of the Group. Cosmetics are a special kind of consumer goods, and the quality of its packaging is often greater than the quality of its contents. So they will produce a considerable amount of solid waste. In this regard, Yixian Group has adopted two strategies: on the one hand, it has simplified unnecessary packaging, especially oversized outer packaging boxes and plastics in packaging; On the other hand, it increases the sustainable materials and recyclability of product packaging.

Not surprisingly, among all packaging materials, plastic has the greatest negative impact on the environment.Yixian e-commerce has continuously reduced the use strength of plastics by replacing plastics with degradable materials and reducing some unnecessary plastic mulching measures. The overall use intensity of the group’s packaging materials has also increased from 0.08 in 2021.(ton/ten thousand yuan revenue), reduced to 0.04 in 2022.(ton/ten thousand yuan revenue).

Yixian first turned the high-end skin care brand into a brand with high-level green packaging. EVE LOM’s product packaging is 100% recyclable, and it has won The Green Dot logo, which has become the sustainable packaging benchmark in Yixian’s brand matrix.

MSCI believes that the sustainable packaging work of Yixian e-commerce has reached the leading level in the global industry. This has also helped Yixian significantly improve its MSCI ESG rating to a considerable extent.

Sustainable packaging will also urge cosmetic enterprises to change their own product aesthetics. At this point, Yixian can be said to have won at the starting line. The design of Yixian’s brand is permeated with the brand’s insight into product use and applicable people, which is intuitive and surprising.

Sustainable packaging can’t be without sustainable contents. Some raw materials of cosmetics will pollute or destroy the ecological environment. Beauty must be at the expense of the ecological environment-this is definitely what consumers don’t want to see.

Therefore, Yixian formulated and disclosed the Requirements for the Control of Raw Materials, explicitly prohibiting the use of raw materials that are carcinogenic, reproductive toxic, skin irritating and harmful to the environment, and strictly controlling the use of regulated raw materials to ensure the safety of products to the human body and the environment. At the same time, the group strictly abides by the "Regulations on the Management of Cosmetic Labeling" and fully displays the product ingredients to consumers.

"Sustainable raw materials" can also become the core tonality of the brand. For example, the core product of Wan Zi, a young skin care brand owned by Yixian, pursues botanical ingredients, without pigment, alcohol and preservatives, and makes "sustainability" a value that consumers really feel.

All consumer goods interpret what is "product responsibility" in their own ways, so that consumers can feel that their needs are fully respected while using the products.

For domestic beauty products, the topic of "responsible products" in ESG has a different meaning.In the initial development stage of "the rise of new domestic products", domestic beauty products left consumers with a heavy impression of value and marketing. Enriching R&D and doing a good job of product inclusion have become the most practical embodiment of "responsible products" of domestic beauty products.

The research and development system of Yixian e-commerce is an open research and development system called Open Lab. The "openness" of the system lies in that Yixian E-commerce integrates the R&D capabilities of itself and cooperative research institutions, and includes the world’s top partners in the upstream and downstream of the industrial chain, such as raw materials, R&D and production.

In 2022, the improvement of Yixian’s R&D capability will make the Group more confident to carry out high-quality transformation.In June 2022, Yixian’s R&D center in Guangzhou was officially recognized by China National Accreditation Committee for Conformity Assessment.(CNAS)Laboratory accreditation certificate issued by. At the same time, the group began to build a large-scale new R&D center in Shanghai, and has jointly organized the Yixian-Ruijin Medical Skin Care Joint Laboratory with Shanghai Ruijin Hospital. On the whole, the Group will build another R&D center in Shanghai.

In 2022, the R&D investment of Yixian E-commerce exceeded 130 million, accounting for 3.4% of the revenue, and its expense ratio ranked first in the industry. By December 31, 2022, Yixian e-commerce had applied for 174 patents worldwide, of which 43 were invention patents.(Some are in the process of transfer).

The research and development achievements of Open Lab continuously support the brand of the Group to launch new potential products. For example, the targeted red repairing technology developed by Yixian and the National Nano-drug Engineering Technology Research Center, Jandard Skin successfully launched the triple repairing essence of Darskin in 2022, and achieved good performance during the Double Eleven last year.

At the end of 2022, Yixian cooperated with Sun Yat-sen University to establish a joint laboratory for accurate research on skin health, which is expected to help Yixian expand its territory on new tracks such as anti-aging and probiotics.

R&D efforts will help the group to climb new technological peaks from the real needs of consumers. The persistence of "responsible products" not only reshapes the research and development of enterprises, but also reshapes the marketing of enterprises at the other end.

In order to implement the principle of responsible marketing, Yixian has set up a strict internal audit mechanism for advertising. The advertising information of products needs to go through four audits to ensure the truthfulness, accuracy, legality and compliance of advertisements.

Also from the standpoint of product responsibility, Yixian also started consumer education on safe makeup and scientific skin care, and added the functions of beauty cosmetics and skin care consultants to the highly sophisticated customer service work, so that the customer service team can scientifically recommend the most suitable products according to the needs of consumers.

On the other hand, the era of seizing the market only by product aesthetics and marketing is gone forever.

In addition to some improvements that can be intuitively seen by the market, the corporate behavior level of Yixian E-commerce has also been evaluated as industry-leading by MSCI. This essentially requires the Group to control risks, comply with regulations, and maintain the integrity of employees in a huge supply chain system and customer service system.

But these are still the "technical" aspects of corporate governance. On the "Dao" level, Yixian E-commerce has launched a new five-year strategy since 2022, cultivating brand matrix, creating a second curve on skin care brands, and building the Group’s R&D and value creation capabilities.

ESG is an effective reference for enterprises to think about their own development motivation and quality. Yixian e-commerce has obtained an A rating in MSCI ESG, and has been well received in some key tasks-But this rating is not an end in itself.The transformation of the Group has just started, so we need to think about the focus of sustainable development in the dynamic.

After the initial exploration in 2021 and 2022, the Group became more aware of the priorities of different sustainable issues and began to put forward some new priorities. For example, in Yixian’s ESG, the emphasis on labor management, data protection, diversity and tolerance has been strengthened, while the core concern on chemical safety has been retained, reflecting Yixian’s strategic judgment on product responsibility and team building.

As we have seen before, every ESG and sustainable development issue, if enterprises think thoroughly enough and have positive value propositions, can often fall into specific development and product strategies. Just as Yixian’s persistence in sustainable products means that the group will be guided by "clean beauty"(Clean Beauty)The concept continues to create environmentally friendly and skin-friendly products, and thus enrich the image of its brands.

So what is the relationship between ESG and brand value building? ESG topic is a set of sustainable development requirements based on industry commonness. Based on these requirements, enterprises can still put forward their own unique ideas and strategies. Then, what really touches customers,It may also come from a flash of inspiration from R&D personnel, a sincere sharing by Xiao Wanzi, a story behind a sustainable component, and so on.