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Huawei P7 released： global price 3899 yuan, national bank 2888 yuan

On the evening of May 7, Huawei officially launched the Ascend P7 in Paris, which will be open for booking from tomorrow. The global price is 449 euros (about 3,899 yuan), and the national bank price is 2,888 yuan.

When it comes to hardware configuration, Huawei P7 uses a 5-inch 1080p screen, 6.5mm ultra-thin body, 1.8GHz HiSilicon Kirin 910 quad-core processor, front 8 million + rear 13 million pixel dual camera, 2GB RAM + 16GB ROM, built-in integrated 2500mAh battery, support 4G LTE network.

In particular, Huawei P7 has developed a series of interesting accessories, such as a perfect match with Huawei smart bracelet, which can monitor sleep quality, manage sports fitness data, have functions such as mobile phone anti-theft management, remote photography, and even bind the key and mobile APP through the bracelet to help quickly retrieve the key hidden in the corner. At the same time, Huawei Ascend P7 also has a variety of exquisite accessories to choose from, such as various color protective cases, flip smart protective cases, etc.

At present, P7 is available in three colors: black, white and pink, with a global price of 449 euros. It will be sold in more than 30 countries and regions such as the Chinese mainland and Hong Kong, the United Kingdom, Germany, Italy, France and Spain in May. Other markets will be listed one after another.

In the Chinese market, Huawei P7 will launch three standard versions of Mobile, Unicom and Telecom, and plans to start pre-sale simultaneously at 10:00 am on May 8 in Huawei Mall, JD.com, Tmall Huawei Flagship Store, Suning.com, Gome Online, No. 1 Store, and Amazon.

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Avita’s 12 production capacity continues to rise, with deliveries hitting 8,000 units in March

On February 20th, this website reported that at present, the two flagship models of Avita’s Avita 11 and Avita 12 are in the midst of the intensive national delivery process. Affected by factors such as hot sales, the delivery process of Avita 12 has fallen behind user expectations. In this context, Avita held a "meeting this moment" user meeting in Chongqing. Chen Zhuo, president of Avita Technology, and Yong Jun, assistant vice president, visited the scene to communicate with users face-to-face, saying that the delivery volume of Avita 12 will hit 8,000 units in March.

At the event site, Chen Zhuo, president of Avita, first expressed his sincere apologies to users who failed to pick up their cars in time during the Spring Festival, and explained the tight production capacity caused by the hot orders after the launch of Avita 12. He said that in February, Avita will take advantage of the Spring Festival holiday to work overtime to adjust the production line and expand production capacity, and strive to achieve the delivery target of 8,000 units in March to accelerate the meeting of user expectations.

Avita’s user-centered development concept has always been well received by users, and the excellent quality of the Avita 12 model has pushed the user’s reputation to a new height. It is reported that Avita 12 brings together the advantages of Changan Automobile, Huawei, and Ningde Times in their respective fields. It has three core advantages of top intelligence, top design, and top luxury space. It has 12 industry-first and only strong configurations at the same level, redefining the new standard of luxury in the era.

Avita 12’s appearance and intelligent strength are both, and it has achieved excellent performance in the market. Less than a month after its launch, the order of Dading exceeded 20,000. Moreover, since the official delivery of Avita 12 in December, 2004 units have been delivered in only 20 days, successfully ranking among the top of pure electric cars above 300,000. This achievement not only proves that consumers love Avita 12, but also reflects its high cost performance and advanced technology widely recognized in the market.

It is worth mentioning that, with its excellent product strength, Avita 12 won the "2023 Global Car of the Year Award" at the 2023 Global Car Annual Ceremony. You know, this award has been deeply cultivated in the automotive industry for 10 years and has high authority in the industry. And Avita 12 can stand out in the fierce competition of 54 new models, leading the luxury brand flagship model and domestic popular model with the first place in the audience, fully demonstrating its strong market influence and the unique charm of future intelligent luxury cars.

Next, it is believed that Avita will continue to maintain a high-efficiency, high-level, and high-speed evolutionary state, focusing on users’ real car needs, and continuously promoting the intelligent strength upgrade of Avita 12 and other models. Moreover, Avita is making efforts to promote channel construction, believing that in the near future, it will bring users more diverse and more pleasant product choices.

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＂Temporary Robbery＂ Guo Fucheng designed the shape of buck teeth, Ren Xianqi acted too soft


1905 movie network news　On January 14, the film premiered in Beijing. Director Mai Qiguang and actors,,,, and Zumbit attended the post-screening scene to share their behind-the-scenes shooting experience with the audience. The film will be released nationwide on January 19.


"Temporary Robbery" is an absurd and humorous crime comedy, telling the story of the gangster Mei Lantian (Guo Fucheng, played), the taxi driver A Jun (Lin Jiadong, played), and the nursing home social worker Murong Hui (Ren Xianqi, played) who accidentally formed a team to rob. Three decadent middle-aged people are involved in a storm in order to track down a huge sum of money they stole.


Speaking of this role, Guo Fucheng said that Mei Lantian is the type of gangster he has never played before, with a black humorous sense of humor. "How can I present a different gangster? When I read the script, a buck-toothed Guo Fucheng suddenly smiled at me," so he suggested that the director use buck teeth to make the character more three-dimensional, and the director agreed. Guo Fucheng revealed that he will wear buck teeth to practice his lines at home. Sometimes when he speaks too hard, the buck teeth will fly out. He has to constantly find the rhythm of the characters’ speech and amuse the audience in his gestures.


In the film, Lin Jiadong plays a middle-aged man, Ah Jun, who faces the difficult relationship between mother-in-law and daughter-in-law and the pressure of life. Some audience members expressed their empathy and presented him with a manual book "How to Deal with the Relationship between Mother-in-law and Daughter-in-law". Lin Jiadong said that he is still single and can’t use it, so he forwarded it to Guo Fucheng and Ren Xianqi. Guo Fucheng humorously said that he is familiar with these rules in his heart, and Ren Xianqi transferred the book to the younger generation Zengbit.


Mr. Ren, who plays Mr. Murong-hui, the "Cainiao" who follows the bandits. He says he has played many villains since "The Big Incident." When the director approached him, he wondered if he was going to play the bandits again. Later, he found out that he was going to play the little guy in the market. To show the hardships of the characters’ lives, he said, "I took the lyrics of’Too Soft Heart ‘to the extreme: If the good guys can’t do it well, the bad guys can’t do it either."


Zhang Keyi, who plays the Kusa female police detective in this film, is obsessed with handling a big case. This is her first time playing the role of a police officer, trying to challenge action scenes such as shooting and blasting. Zhang Keyi revealed that she bought insurance for this and also broke through psychological barriers. Singer Zembit made his big screen debut with the film, playing the big thief, and he thanked the director for teaching him how to act during the filming of this "film newcomer".


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The first batch of M5 Smart Driving Edition was delivered, and Huawei was empowered to innovate ＂acceleration＂

# Q: The first batch of M5 Smart Driving Edition delivered in China # 2023 Guangdong-Hong Kong-Macao Greater Bay Area International Automobile Expo and New Energy Automobile Expo was held in Shenzhen Convention and Exhibition Center from June 16th to 24th. On the first day of the Expo, the first delivery of the M5 Smart Drive Edition of AITO was successfully completed.

The M5 series intelligent driving version made its debut at the press conference in April this year. At the same time, it was equipped with Huawei ADS 2.0 advanced intelligent driving system and HarmonyOS Intelligent Cockpit 3.0. According to reports, this car is the first to realize the intelligent driving function without relying on high-precision maps, which expands the application scope of intelligent driving and makes driving safer and easier.

At the first delivery ceremony, the first owners of the M5 Smart Driving Edition, on behalf of @ Feifei’s car COOL, shared their personal experience of driving and their understanding of intelligence. At the same time, at the meeting, Yu Chengdong, managing director of Huawei, CEO of BG, and CEO of BU, a smart car solution, said that the first delivery of the M5 version of Zhijie will help more users enjoy the bonus brought by smart cars.

Not long ago, AITO asked the community to announce the completion of the official production of the 100,000 th vehicle, which lasted for 15 months and stood out among a number of new energy brands, becoming the fastest new energy vehicle brand in the industry to reach 100,000 vehicles.

For the brand of new energy vehicles, the first 100,000 vehicles are of great significance, which means that the enterprise has the ability to systematize. Once it reaches 100,000 vehicles, it is equal to the "line of life and death" that it has crossed. The completion of the first 100,000 new energy brands is a leap from "0 to 1", which opens up the market and builds the brand’s own value system. Not only that, the figure of 100,000 vehicles also represents the possibility of profit.

Earlier, Xu Haidong, deputy chief engineer of China Automobile Association, said in an interview that with the rapid growth of the new energy vehicle market, cakes are getting bigger and bigger, and related car companies can reach sales of 100,000 vehicles or more, which may make a profit. In March 2022, the pure electric versions of the M5, M7 and M5 were delivered one after another, and the cumulative sales volume of AITO vehicles in 2022 was nearly 80,000.

In addition, AITO’s brand has been recognized in the industry evaluation and consumer reputation. According to the data, the net recommended value (NPS) of the M5 car owners is as high as 86.4%. In the "Report on the Quality of New Passenger Cars in 2022", AITO ranked first in the quality ranking of new energy brands, far exceeding the industry average.

Behind the delivery volume and word of mouth, what needs to be guaranteed is the production capacity. Yu Chengdong said at the ceremony of asking about the 100,000 vehicles off the assembly line, "Celestial already has two factories, and now the third factory is under construction, which has a large enough production capacity. At present, the sales volume is not high enough because the new car (Wujie M5 Smart Driving Edition) will be delivered to consumers in the middle and late June, and we need time to complete the process of sales growth. "

The cooperation between Cyrus and Huawei began in 2021. At that time, Yu Chengdong was appointed as CEO of Huawei BU, and he took the lead in choosing the "intelligent selection mode". As Yu Chengdong later said at the automobile 100-member conference, Huawei BG has more than ten years’ experience in user experience design, product design, industrial design, brand marketing and channel retailing, which can help car companies make their cars competitive together.

The performance of the media just proves that this statement is true. In the time since Yu Chengdong took office, Huawei and Cyrus have launched four AITO series vehicles, namely, the extended-range version of the five-seat SUV, the six-seat SUV, the pure electric version of the M5, and the full-size SUV, the M9, which will be launched in the fourth quarter. After it was released in March 2022, M5 became the sales leader among the new forces at that time.

The automobile industry has formed a consensus that new energy is electrified in the first half and intelligent in the second half. The technical advantages provided by Huawei have helped the products in the world win the front seats in the second half competition.

Specific to the technology, the "double intelligent ceiling" of the M5 can be summarized, one is the HarmonyOS intelligent cockpit 3.0, and the other is the ADS 2.0 system equipped with the M5 intelligent driving version.

HarmonyOS cockpit has been recognized as "smart car ceiling" by the industry. With the maturity and integrity of HarmonyOS’s ecosystem, HarmonyOS Cockpit allows cars, mobile phones, tablets, laptops and other electronic products, and even smart homes and other equipment to be connected to the same technological ecosystem. The HarmonyOS cockpit of Wujie M5 Intelligent Driving Edition can also realize all-round automatic adjustment of seat position, HUD height and rearview mirror position.

It is understood that Huawei ADS2.0 system does not rely on high-definition maps, and can reduce traffic accidents caused by inattention and complex road conditions by 90%. In terms of actual driving experience, Yu Chengdong personally drove the ADS 2.0 version in Shanghai the day before the press conference, carried out a test drive across several districts, and ran all morning on elevated roads, tunnels and roads with mixed people and vehicles. He told us that even if we didn’t run the road during the test, we didn’t need someone to take over the steering wheel, and we achieved zero take-over in the whole process.

For smart driving, Huawei wants to go further. Huawei plans to land intelligent driving assistance in at least 15 cities in the third quarter of this year without relying on high-precision maps, and land in 45 cities in the fourth quarter.

How do the results of intelligent selection mode reach users? Using its huge retail channels, Huawei has built a sales network of cars in just a few months, so that new products can reach users faster.

According to media reports, the sales channels of the world are usually divided into three types: the flagship store operated by Huawei, the smart life museum or authorized experience store led by dealers, and the AITO authorized user center led by Cyrus. At present, the user center and experience center of AITO has covered 230 cities, with more than 1,000. And the AITO user center is still being upgraded one after another, and more than 178 companies have taken the lead in completing the image upgrade.

The dual advantages of technology and channels make AITO become the best-performing brand in Cyrus Group. Judging from the 2022 financial report of Sailis, the revenue of new energy automobile business, as the core growth engine of Sailis, reached 24.934 billion yuan, a year-on-year increase of 482.8%. The cumulative production and sales of Sailisi new energy vehicles were 139,100 vehicles and 135,100 vehicles, with year-on-year growth rates of 233.64% and 225.90% respectively. According to the data, the sales volume of the consulting industry accounts for 60% of the sales volume of Celestial new energy vehicles. It can be said that the consulting industry is the main force driving the performance growth of Celestial new energy vehicles.

There is no reference for the intelligent selection model. Judging from the current delivery data and market performance of the car, this is a road that can lead to the future. As for what kind of future? Zhang Xinghai, the chairman of Celestial Group, once proposed that Celestial should be a Chinese-style new energy automobile head enterprise when the 100,000 th car rolled off the assembly line, and AITO would build another 5 million market in 10 years.

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Why is online celebrity’s being an actor frequently controversial？ Changing careers is ＂not that simple＂

Video screenshot: In the TV series "Story of Yanxi Palace", Zhang Tianyun (left) in online celebrity, Tik Tok was called by netizens as different from that in the short video.

　　Video screenshot: In the TV series Story of Yanxi Palace, Zhang Tianyun (left) in online celebrity, Tik Tok is accused of being different from the short video.

　　BEIJING, July 31 (Yuan Xiuyue) Recently, Yu Zheng’s new drama "Story of Yanxi Palace" was on fire. Seeing the rise, many people even turned up the "Draft of the History of Qing Dynasty" to discuss what the Empress Fucha and your concubine were like in history. Outside the play, a maid-in-waiting with few scenes has caused a lot of controversy.

　　This maid-in-waiting is called Pearl, and the actor who plays her is called Zhang Tianyun, and she is also a present of Tik Tok online celebrity @ XiaoXiao. The reporter saw on Tik Tok that she has nearly three million fans. In the short video, she is sweet or cute, and the short video of "Husband, Husband, What?" once made her popular on the Internet.

　　However, many people say that in the TV series, she seems to be different from the short video, and it looks "very ordinary" compared with the heroine. Some netizens joked that they suddenly admired Tik Tok’s filter. Some netizens wrote with emotion that there really is an insurmountable gap between online celebrity and the real actors. The topic that online red face and movie face are two kinds of faces was once popular in Weibo.

Video screenshot: Zhang Tianyun or online celebrity, Tik Tok

　　Online celebrity turned to be an actor and "overturned" a lot.

　　Internet has an indelible "grassroots" attribute since its birth, which gives ordinary people the opportunity to express themselves. From blogs and Weibo to live broadcasts and short videos, in the media changes, online celebrity characters also appeared one after another, such as Sister Furong and Sister Feng in the early days, Huang Cancan, the flower of Wuda University, Royi, Zhang Xinyuan and so on.

　　When online celebrity has accumulated a certain fame, many people will choose to change careers as actors. However, it is not easy to switch from flat and short video to TV screen, and many people "roll over" in the process.

　　In 2013, Huang Cancan became popular on the Internet with a group of pure photos under cherry blossoms, and was called "the campus flower of Wuhan University" by netizens, and then officially entered the entertainment circle. In 2015, he starred in the movie "Summer of Bubbles". However, the box office of the movie is generally not mentioned, and the Douban score is only 2.6 points.

Webpage screenshot

　　Some netizens commented sharply, "Huang Cancan’s performance in his works has repeatedly proved that online celebrity is not only a bad actor, but also a factor that brings box office".

　　The same example is Royi. She became popular because of a set of retro photos on Douban, and was called a new generation of national goddess. However, when I was a guest in Everyday Up in 2014, it caused a lot of controversy because of the big difference between the dynamics and photos.

　　Later, she also appeared in many TV series, such as The Wonderland of Cocoon Town, The Half Demon City, The Biography of Chu Qiao, but the response was average.

　　For Zhang Xinyuan, who turned actress, some netizens said that her biggest memory might be her white face and bright red lips.

Video screenshot: Royi plays Laner in Chu Qiao Biography.

　　Why is online celebrity frequently diss by netizens?

　　Online celebrity can’t leave the Internet? In the face of controversy, Zhang Tianyun also responded in Weibo, "I am wronged, I just opened a beauty and filter, I am afraid to turn these off, and everyone will take them off." She also said that her waist is not so thin, and drinking cold water makes her flesh grow.

　　Different from the doubts on the Internet, in the comment area, many netizens are aggrieved by it. "I think it’s ok, not as bad as everyone said, and it has a lot to do with makeup."

　　Some netizens also said that everyone was too harsh on online celebrity. "I think it’s pretty good. Being on TV would have magnified the small shortcomings, and it’s pretty good to put people in the pile."

　　Some people look at the problem from the opposite side, saying that these images of online celebrity in the play are really good. On the contrary, it is terrible for some people to see talents with "they are online celebrity" colored glasses.

"Hot Blood Changan" poster, in which Zhang Xinyuan plays the role of Sun Siniang.

　　Why diss online celebrity frequently disowned by netizens, just because he wears "colored glasses"? From the writing age, the graphic age to the video age, online celebrity always combines controversy and enthusiasm, which is closely related to netizens’ psychology of appreciating ugliness, aesthetics, entertainment, stimulation, voyeurism and spectator.

　　In addition, online celebrity has a low threshold, mixed fish and dragons, showing off wealth, money worship, cheating, vulgarity and other negative news emerge one after another, and many online celebrity will be pulled out of a pile of black history when he just became famous, and the word online celebrity has gradually taken on a lot of derogatory meanings.

　　Today, it is usually a bad description to say that a person is a "net red face". Because this may mean that this face has been decorated too much, including plastic surgery, retouching, filter beauty and so on.

　　Netizens’ aversion to "net red face" is more of a resistance to a homogeneous aesthetic. Uniform pointed chin, European-style double eyelids, full forehead, and prominent risorius are fresh once, and they see a lot every day. No wonder netizens are joking. Seeing online celebrity’s photo is "lianliankan".

Video screenshot: Chun Xia won the Best Actress Award for her performance in the movie "Walking in the Snow Xun Mei".

　　The difference between online celebrity and the actor is not only in the face.

　　Why are "net red face" and "movie face" two kinds of faces? In fact, this is different from their presentation media. Generally speaking, the "net red face" emphasizes plane effect, and its presentation terminal is mostly a small screen of mobile phone. With the help of filters and beauty, people’s faces will look more beautiful.

　　In the film and television drama, the high-definition professional lens is used for shooting, and the display terminal is a wide-screen TV, so the defects of the human face are obvious.

　　Take off the "colored glasses". To be fair, for online celebrity, the criticism of appearance is only the first step. Unlike receiving praise in a small circle, online celebrity has to face more stringent requirements from the audience and a highly competitive entertainment circle if he wants to become an actor.

　　The difference between online celebrity and an actor is not only in the face, but strictly speaking, they are completely different industries and industrial systems. Actors who are trained in a regular class have to go through several years of study and training, and those who are not trained in a regular class have to be honed in the crew. Actors can eat only by their faces, but they can only eat for a while. To go on for a long time, they must have excellent strength.

Video screenshot: Yuxi Zhang starred in the online drama "Dear, Princess Disease"

　　And online celebrity really can’t be a good actor? In fact, there are also successful transformations. For example, in the spring and summer, she was also a little online celebrity of Douban at first, and she played several TV dramas intermittently. Later, she won the Best Actress Award in the Academy Award for her wonderful performance in the movie "Walking through the Snow in Xun Mei".

　　Another example is Chen Douling, who once became popular on the Internet as the beauty queen of China Southern Airlines. She entered the entertainment circle for filming Left Ear, and then made many works. The dancer she played in "Worry-Free Grocery Store" also broke the previous pure single image.

　　Online celebrity may not be "disillusioned" when he arrives on the screen. online celebrity Yuxi Zhang turned to be an actor, which caused a lot of controversy, but instead made a lot of money with the online drama "Dear, Princess Disease".

　　There is never a shortage of people in the film and television industry. Let’s not say that if you really want to change careers as an actor, you must have the basic cultivation as an actor. You must have one talent, appearance, acting, hard work and luck.

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2024 Beijing Auto Show： Take a real shot of BYD Qin L, or sell it for 120,000 yuan.

　　[Pacific Auto] In 2024, L officially unveiled the mystery. As a brand-new mid-level car, Qin L positioned between BYD and made up the gap between the two cars, reaching 2790mm, and equipped with BYD’s latest technology, which has the advantages of stronger power, lower fuel consumption and less emissions. The estimated price is about 120,000.

　　In terms of appearance, L inherits the classic aesthetic modeling of the dragon face of Wangchao. It melts the dragon face into the car body and realizes the evolution of the dragon face.

　　The front face lines are extremely tough, and the Long Lin-shaped front grille is distributed in a lattice. The LED headlights on both sides are more narrow and sharp, and they are more harmonious with the front grille, further enhancing the sense of advanced.

　　On the side of the car body, Qin L adopted a slip-back design, showing a "wide-body, low-lying" posture. The two simple main lines of the car body outline the trend of the dragon, and the roof lines are full and smooth, extending a dynamic slip-back shape.

　　At the rear of the car body, the through taillight design is continued, and the "Chinese knot" is used in the internal modeling, which is more recognizable and advanced. The slightly upturned tail not only echoes the front face, but also highlights the sense of strength.

　　In terms of body size, the length, width and height of Qin L are 4830/1900/1495mm respectively, and the wheelbase is 2790mm, which brings spacious and luxurious driving space.
　　In terms of interior, Qin L’s interior design is inspired by China landscape painting, and the agility of oriental landscape and technology are combined to create a "landscape painting cockpit" with elegant style.

　　The overall layout is still simple and fashionable, equipped with 8.8-inch embedded LCD instrument and 15.6-inch rotatable central control panel, equipped with DiLink intelligent network connection system, supporting intelligent cloud services, full-scene digital keys, 3D panoramic transparent chassis system, intelligent voice continuous dialogue, wireless charging of mobile phones and intelligent power-on and power-off functions.
　　A large area of flexible sponge is covered under the double-color seat, which brings better physical support to the rider and won’t feel tired after long-distance driving. At the same time, the sound insulation of Qin L has also been upgraded, including noise reduction and sound insulation schemes for the front cabin, front wall, side wall, door, rear wheel cover, trunk and battery pack.

　　In terms of chassis, Qin L adopts front and rear E-type four-bar independent suspension, giving consideration to handling performance and comfort. After Qin L is listed in the future, it will form a large and small Qin dual-car pattern with Qin PLUS, radiating the A+ market and further expanding the market share for BYD brand. The starting price of the new car will be more than 120,000 yuan. Will he become your car choice? (Photo/Text/Photo: Pacific Auto Huang Yudong)

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Searching for ＂banks＂ is easy to be loaned by online loans？ Internet finance companies deliberately rub brands.

　　Some experts pointed out that there are many advertisements of Internet finance companies when searching for banks such as official website and official website. A more important reason is that Internet finance companies deliberately scratch the ball and rub brands. "Because these flows were originally intended to search for standardized institutions such as banks and financial management official website, they were searched by the search engine ‘ Drainage ’ To these internet finance companies, and such customers are more targeted. At the same time, this operation has a strong concealment, that is, borrowing the authority and authenticity of banks and financial management official website is far better than advertising in other channels. "

　　Mr. Li recently entered "Bank of Communications" on the mobile phone 360 search, only to find that the top few advertisements were not official website, but some P2P companies, financial companies and credit card intermediaries, and the fourth one was official website, the Bank of Communications. While searching for "Bank of Communications" on the computer, the P2P company disappeared, but official website, the Bank of Communications, also hid behind his own credit card advertisement.

　　The Beijing Youth Daily reporter found that when searching for keywords of financial management types such as Bank official website, "China Wealth Management Network" under the China Banking Regulatory Commission, and "rate of return" and "fund" on some search websites, most of the top rankings are advertisements of some online loan companies or stock recommendation websites; In sogou search’s top results, even irregular gambling websites appeared. More interestingly, the mobile phone search results are inconsistent with the computer search results, and there are more advertising components in the mobile phone search results.

　　experiment

　　Searching for "bank" will advertise first and then go out of official website.

　　Taking four major banks and seven major commercial banks as examples, the reporter of Beiqing Daily found that when searching for "Bank of Communications" with 360 on the computer web page, the first two channels that appeared were Bank of Communications credit card application channels, and the first one was also marked with "official website". Click to enter the "official website", that is, enter the credit card homepage of Bank of Communications, and users can apply for a credit card online. However, the home page of Bank of Communications in official website cannot be accessed from the home page of the credit card. In the lower right corner of these two search results, they are marked with "advertising" in small gray letters.

　　The third search result is "About Bank of Communications, I recommend more high-quality results for you", and there is a green word "recommendation" on the left; Click to enter, and you will enter another "360-Point Eye" website similar to search. All the results displayed in this page are advertisements, ranging from wealth management websites to P2P companies, from small loan companies to the credit card homepage of Bank of Communications, totaling more than ten advertisements. According to the query, "360 finishing touch" is an integrated marketing platform for advertising display of 360. official website shows that its search and promotion is a marketing product based on 360 search platform, which matches the search words of netizens and locates the target users through 360 unique matching technology, so as to accurately display the promotion information of enterprises. The reporter of Beiqing Daily found that searching for "Bank of Communications" and "China Merchants Bank" in 360 will display "360 finishing touches" marketing products in the top results; Other banks will not have relevant results.

　　Searching for CITIC Bank and Bank of Communications in Baidu, the first two are also the official credit card application websites of the bank, and the third one is the bank official website; Other banks will directly show the bank official website in the first article.

　　In the experiment, the reporter of Beiqing Daily found that there were no similar advertisements in the four major banks such as China Industrial and Commercial Bank, China Construction Bank, China Bank and China Agricultural Bank. Baidu Search, 360 Search, sogou search, Bing, etc. will directly display the bank official website in the first result.

　　press sb for an interview

　　Using keywords such as "financial management" is also an advertisement.

　　In addition to bank official website, typing keywords such as "China Wealth Management Network", "Monetary Fund", "Rate of Return" and "Wealth Management" on the search website will also lead to advertising results recommended by many online loan companies and stocks, while the real official website is ranked behind. If you search for "money fund" on sogou search, the first five items that appear are advertisements of online loan companies; Search "China Wealth Management Network" on 360 search, and the top five are advertisements of online loan companies. Although these websites are marked with the word "advertisement" in small print in the lower right corner, it is still misleading to write the word "official website" in big print on some advertisements. In fact, China Wealth Management Network is a national banking wealth management product information disclosure website agreed by China Banking Regulatory Commission, not a website of online loan companies.

　　Searching for "rate of return" on Bing, the first three items are all marked as advertisements, including the results of "official compass indicator software download", "rate of return today’s stock review" and "stock analysis of deposit reserve ratio", all of which are stock recommendation websites.

　　find

　　Searching for "funds" jumps out of illegal gambling websites.

　　The reporter of Beiqing Daily also found that some search websites searched for investment-related words, and even the gambling websites were hidden in the top advertisements. For example, if you search for "fund" on sogou search, there are two advertisements in the top ranking, which respectively read "2018 fund net value, if you understand it, you will earn it!" And "Top Ten Investment Networks in 2018, Low Threshold, Investment Networks". Click the first item and jump to the website with the address of "26354.org.cn". The website appears in the form of a blog, and the top is marked with "The website has been truly verified" in red font; Under an advertising article, the form of "micro-investment" is introduced, claiming that "the monthly income is 500,000", and the WeChat QR code and micro-signal are attached.

　　The reporter of Beiqing Daily scanned the personal QR code of WeChat, and the lady named "Lan Lan" began to introduce the "method of making money" to the reporter of Beiqing Daily. She said: "We mainly make money by betting on lottery tickets. According to the plan software we provide, the winning rate can be as high as 70-80%." Subsequently, "Lan Lan" guided the reporters of Beiqing Daily to register on a gambling website step by step, and pulled the reporters of Beiqing Daily into an exchange group called "Net Earning 678 Exchange Group". When "Lanlan" urged the recharge, the reporter of Beiqing Daily expressed doubts about its regularity and authenticity; The other party claimed that the lottery they operated was the official "PK10" of Beijing Welfare Lottery, and it was a regular lottery.

　　However, the reporter of Beiqing Daily then called Beijing Welfare Lottery Center, and the customer service staff said, "It’s fake. At present, you can’t buy lottery online, and PK10 can only buy lottery in the betting site."

　　pay close attention

　　Mobile phones search for more advertisements than computers.

　　Interestingly, the results of searching by mobile phone are quite different from those of searching by computer. In the 360 mobile phone search, search for "Bank of Communications", and the first place in the results is an advertisement of a P2P company, "official website, the traffic credit card center, can apply for free and quickly, and can lend money as quickly as 30 minutes … …” Article 2 is an advertisement on the front page of Bank of Communications’ credit card, article 3 is an advertisement of another Internet finance company, and article 4 is official website of Bank of Communications.

　　With sogou search Minsheng Bank, the first item on the computer side is "China Minsheng Bank official website"; On the mobile phone side, the first article is the Sogou Encyclopedia of Minsheng Bank, and the following 50 results do not show official website of Minsheng Bank. The only contents related to official website are "points center" and "credit card center", and the rest of the results include the download of Minsheng Bank APP, related news, sogou’s question, stock market and so on.

　　At present, the search software has more advertisements on the mobile phone. If you search for "Bank of Communications" in Baidu, all the contents of the homepage are related to Bank of Communications, and the first two advertisements are also from the Bank of Communications Credit Card Center; When searching for "Bank of Communications" on mobile phone Baidu, the first item shows the Bank of Communications credit card, and the second result is "other businesses related to this industry", which includes advertisements of other Internet finance companies.

　　However, the search results on the mobile phone are more accurate than those on the computer. Several major search websites include the map function in the first few search results. The reporter of Beiqing Daily used Bing computer to search for "China Construction Bank" in Beijing, and the results were all the outlet addresses of China Construction Bank in Changchun City, Jilin Province; On the mobile phone side, you can accurately locate the outlets of China Construction Bank in Beijing. This is because the built-in GPS of the mobile phone is more accurate than the IP address of the computer.

　　analyse

　　Internet finance companies deliberately "rub brands"

　　According to insiders, the reason why advertisements will appear when searching for some keywords such as banks is that the search website has opened these keywords as advertisements. When users search for these keywords such as "XX Bank", the corresponding advertisements will be displayed; If the keyword is purchased by multiple advertisers, it will be displayed according to the principle of bidding ranking. Every time a user clicks on a display advertisement on a search website, the advertiser needs to pay the corresponding fee to the search website according to the bid.

　　Pan Helin, a postdoctoral fellow in applied economics at the Chinese Academy of Fiscal Science, told the reporter of Beiqing Daily that many advertisements of Internet finance companies will appear on search websites, such as official website, official website, etc. Apart from the reasons that these Internet finance companies rely on the drainage of search websites and have few channels to obtain customers, a more important reason is that Internet finance companies deliberately scratch the ball and rub brands. "Because these flows were originally intended to search for formal institutions such as banks and wealth management official website, they were searched by the search engine ‘ Drainage ’ To these internet finance companies, and such customers are more targeted. At the same time, this operation has a strong concealment, that is, borrowing the authority and authenticity of banks and financial management official website is far better than advertising in other channels. "

　　Regarding whether the results returned by the mobile phone search are consistent with those returned by the computer, Internet analyst Zhang Jiangjian told the reporter of Beiqing Daily that it mainly depends on whether the search engine has different algorithms for different terminal devices. If the returned search results are basically the same, there are more advertisements in the mobile phone search results, which means that the search engine service providers have made more keyword advertisements for mobile search, which will greatly reduce the user experience and increase the difficulty for users to find information.

　　Text/reporter Wen Wei

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Hot spots of the week ｜ Seven departments： gradually cancel the purchase restrictions of new energy vehicles

[EV Vision Report] What hot events and important new car information are there in the new energy automobile industry this week? Let’s look at the EV vision to summarize and sort it out for you.

1. Development and Reform Commission: Vigorously promote new energy vehicles and gradually cancel the purchase restrictions in various places.

On January 21st, the National Development and Reform Commission and other seven departments issued two documents, proposing to vigorously promote new energy vehicles, gradually cancel the purchase restrictions of new energy vehicles in various places, promote the standardized and orderly development of charging facilities, and accelerate the construction and installation of charging facilities in residential communities.

In the "Implementation Plan for Promoting Green Consumption" issued by the National Development and Reform Commission and other seven departments, it is proposed to vigorously develop green transportation consumption. Vigorously promote new energy vehicles, gradually cancel the purchase restrictions of new energy vehicles in various places, promote the implementation of support policies such as exemption from restrictions and road rights, strengthen the construction of supporting infrastructure such as charging and replacing electricity, new energy storage and hydrogenation, and actively promote the development of LNG for vehicles and ships. We will promote the pilot application of the new energy vehicle power exchange mode, and carry out the demonstration application of fuel cell vehicles in an orderly manner. In-depth development of new energy vehicles to the countryside activities, and promote the improvement of rural operation and maintenance service system.

2. Free parking for Shenzhen New Energy Vehicles for 2 hours every day.

According to the Notice of Shenzhen Development and Reform Commission on Relevant Matters Concerning the Reduction and Exemption of Parking Charges for New Energy Vehicles, starting from January 20th, when new energy vehicles are parked in urban road parking spaces, they will be exempted from the use fee of temporary roadside parking spaces for the first 2 hours per day within the specified charging period, or for those whose first parking time is less than 1 hour per day (including 1 hour), they will be exempted from the use fee of temporary roadside parking spaces for the second time. Airport, dock, station, port, tourist attractions supporting parking facilities and mechanical three-dimensional parking facilities invested or built by the government in full will still be subject to the current regulations on parking fee concessions for new energy vehicles, that is, charging in the above parking facilities will be exempted from parking fees within 2 hours (including 2 hours) corresponding to the charging time every day.

3. Contemporary Amperex Technology Co., Limited released the power exchange brand EVOGO.

On January 18th, Time Electric Service, a wholly-owned subsidiary of Contemporary Amperex Technology Co., Limited, officially released the overall solution for power exchange brand EVOGO and combined power exchange, and its power exchange products will be geared to automobile enterprises. The first model that cooperated with Contemporary Amperex Technology Co., Limited to exchange power was FAW Pentium NAT combined power exchange version. Contemporary Amperex Technology Co., Limited’s "combined power exchange" scheme is composed of power exchange block, quick exchange station and App. Under the mode of vehicle-electricity separation, the battery is separated as a shared asset, which brings a brand-new attempt to the market.

4. BYD’s new energy vehicle will increase its price by 1,000-7,000 yuan.

On January 21, BYD officially said that due to the sharp rise in raw material prices and the decline in subsidies for new energy vehicles, BYD will adjust the official guide prices of new energy vehicles related to Wangchao.com and Haiyang.com by 1000-7000 yuan. The price adjustment will take effect on February 1, and customers who have signed contracts before that will not be affected by the price adjustment.

5. The production target of M5 in the first quarter is 10,000 vehicles.

Recently, Xiaokang Co., Ltd. held a production and supply guarantee meeting of Wujie M5 in Chongqing Liangjiang Factory, and fully laid out the production of AITO Wujie M5. The big screen of the factory showed that it planned to produce 10,000 Wujie M5 in the first quarter. According to the plan, Wujie M5 expects to achieve small batch delivery in February and complete the first batch of 5,000 users in March.

6, Euler lightning cat production version spy photos exposure

A few days ago, it was learned from relevant channels that the spy photos of the production version of Euler Lightning Cat have been exposed. The car was officially unveiled at the Shanghai Auto Show last year, combining retro with future elements. According to relevant news, the car will be listed in May at the earliest.

7, three cylinders to four cylinders/positioning full-size luxury SUV ideal X01 latest information exposure

On, EV Vision obtained some parameter information of the ideal X01 vehicle from relevant channels. The new car is positioned as a full-size SUV, and its body size is larger than that of Li ONE (parameter | quotation). In terms of power, the new car will use the second-generation extended-range platform, with an acceleration of 5.8s, a comprehensive cruising range of 1050km, and the price of the vehicle is about 450,000-500,000 yuan. It is reported that the car is expected to be released around April 2022.

Judging from the spy photos exposed before, the ideal X01 also adopts the ideal family-style design style, but it is not equipped with a large air intake grille, but the Mercedes-Benz headlight style is exactly the same as that of Li ONE.

8. Volkswagen and Bosch plan to set up a battery equipment joint venture company.

On January 18th, Volkswagen, a German automobile manufacturer, and Bosch, the world’s largest supplier of auto parts, announced that they would set up a joint venture before the end of this year, and the two sides would build a European battery equipment manufacturing factory to help achieve self-sufficiency in battery production.

9. A preview of the new concept car.

On January 19th, Jidu announced the preview of its car robot concept car. The new car will be unveiled at the 2022 Beijing Auto Show, and the first mass-produced car robot will be delivered in 2023.

Jidu announced some exterior and interior design details of the concept car robot. The concept car will be officially unveiled at the Beijing Auto Show in April, and the appearance of the production car robot will be 90% consistent with the concept car. The first mass-produced car robot will be delivered in 2023.

10. BYD and FAW Group set up FAW Fudi New Energy Company.

BYD recently formally established a joint venture company with FAW-FAW Fudi New Energy Technology Co., Ltd., whose business scope includes the development, production and sales of power batteries and battery systems, as well as providing related after-sales and technical consulting services. Tianyancha shows that the company is jointly owned by Foday Industrial Co., Ltd., a wholly-owned subsidiary of BYD, and FAW Equity Investment (Tianjin) Co., Ltd., a wholly-owned subsidiary of China FAW Group Co., Ltd., of which Foday holds 51% and FAW holds 49%.

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Betta established the first party branch in online celebrity： Where did the live broadcast go and where did the party building advance？

Betta established the first online celebrity Party branch.

Where did the live broadcast go? Where did the party building advance? Where did the fighting fish set up the first "online celebrity Party Branch" in China?

　　Among more than 500 live broadcast platforms in China, this "online celebrity Party Branch" is the first one, directly under the Betta Party Committee, and has 18 network anchors, party member. In May last year, when Betta just established the Party organization, the number of people in party member was 65. After one year’s development, the number of people in party member has increased to 178, accounting for more than 10% of the total number of employees.

　　With the implementation of the "Red Engine Project" in Wuhan, party member has become the most energetic "red cell" around the masses. According to the data provided by Ai Media Consulting, in 2017, there were nearly 400 million users of China live broadcast platform, accounting for more than 50% of the total netizens. At present, there are more than 100 million registered users of Betta.

　　Zhang Wenming, CEO of Betta Company, said that he fully supports the establishment of a Party organization in Betta, and the Party building will be promoted wherever the live broadcast goes. Gu Na, secretary of online celebrity Party Branch, a "post-90s" betta fish, said that betta fish has been striving to be an experimental field for party building in the live broadcast industry. After the establishment of "online celebrity Party Branch", it will continuously build a clean and tidy cyberspace through live broadcast.

　　The network anchor "Lan Panger" has 80,000 "fans" on the platform of fighting fish, and was approved as the organizing committee member of "online celebrity Party Branch" after active application. "Lan Panger", who participated in several live broadcasts on the theme of party building, said that he met a 69-year-old man in the live broadcast. During the rainy season last year, the community was flooded. She volunteered to join the volunteer team in party member, carrying the children whose parents were not at home barefoot and taking them home to take care of them. Many netizens have praised her.

　　"The spirit of party member in my eyes is to spread daily good deeds more widely by live broadcast." "Blue Panger" said, "A recent live party building activity about singing red songs attracted more than 1.05 million people to watch in 48 hours." In June this year, Betta began to broadcast the deeds of advanced party member on a large scale, starting from Wuhan and covering the whole country one after another.

　　Wang Pu, a professor at Huazhong University of Science and Technology who has compiled the book "30 Years of Agitation", believes that Optics Valley is the most active place in Wuhan’s non-public economy, and Betta’s exploration in party building has a strong demonstration and driving role.

　　On the 29th, a number of betta network anchors proposed to transfer the party organization relationship to the "online celebrity Party Branch".

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Some live broadcasts have hidden ＂emotional traps＂. Are you really the anchor ＂family＂？

　　Our reporter Zhang Ni Our intern Liu Zhenxuan Workers’ Daily (August 9, 2022, 04 edition)

　　Reading tips

　　It has gradually become a living habit for consumers to buy goods in live webcasts. For the benefit, some anchors played emotional cards and used words and deductive routines to get fans to place orders. Many consumers spent a lot of money on this. Some experts pointed out that the chaos of live broadcast with goods needs to be rectified urgently. At the same time, consumers should also place orders rationally.

　　In the live broadcast room of a million fans in Aauto Quicker, the reporter saw such a "passionate scene" — — Accompanied by dynamic music and psychedelic lighting, the anchor affectionately shouted to the audience: "Family, everyone in this selection team stopped me from putting it on the shelves. Every time we sell more orders, we lose more money, but it is our long-cherished wish to send benefits to fans’ families. Come, link! "

　　In the online world, there are many people who fall into the "emotional trap" out of their trust in the anchor. In this case, the products they buy are not necessarily what they really need, and the quality and after-sales problems of the products are not uncommon.

　　"Family" caught in the emotional whirlpool

　　Lao Li, a 46-year-old company employee, sometimes watches the live broadcast of an anchor with 7 million fans in Tik Tok at night, and the online audience in her studio is close to one million at the most.

　　According to Lao Li, the live broadcast content of this anchor is very rich. Watching her play PK with others makes her passionate and keeps praising her. "One night when I was playing PK with a female anchor, I ordered a tea in her live room. She said that this is to fight for the dignity of herself and her family in the live broadcast room. She asked us not to brush gifts, but only to support the products of e-commerce. " Lao Li said that he was particularly excited at that time and felt that she was too difficult. He must support her. The price of tea was not expensive, but after receiving tea, he found that it was all tea stalks and could not be drunk at all.

　　When the reporter opened Lao Li’s Tik Tok purchase record and wanted to check the user’s feedback of the product, the product page display was invalid.

　　"In fact, there are many such situations. Many people in our fan base will feedback the quality problems in the group after receiving the goods, but no one cares about us at all, so I will never watch her live again." Lao Li said.

　　Because fans like to watch each other’s PK, in order to maintain the traffic data and live broadcast benefits, some anchors will choose to "play scripts" to create topics to bring goods, birthdays, engagements, and even a word and a dress will become their hype gimmicks.

　　In addition to PK anchor’s "family-style" emotional marketing, the reporter also found that most live broadcast rooms with goods will use music, words and help broadcast to incite emotions. Some anchors will tell the audience that this is a unique "mechanism", and there is not much stock left, so they must place an order immediately, thus giving the audience a psychological "sense of crisis" in purchasing.

　　"Big brands give some anchors ‘ Mechanism ’ It doesn’t mean ‘ dedicated to one anchor and given to all anchors. Mechanism ’ All the same, consumers must be able to identify the anchor’s words and don’t be led by the nose. " A practitioner in the e-commerce industry said.

　　When watching the live broadcast, the reporter found that when some anchors are selling products, after all the products are explained in a circular way, the products that were previously sold out will appear in the shopping cart again, and then the blogger will tell the fans again that this is the last inventory, so they must place an order immediately. After this process is repeated several times, the products will either be sold out or continue to be sold in the form of pre-sale.

　　The above-mentioned insiders said that because the live broadcast with goods lasts for several hours and the content is relatively simple, most consumers quit the live broadcast room after buying it and will not watch it for a long time. This has kept many consumers in the dark and it is difficult to find the routine.

　　Don’t let bad money drive out good money.

　　Yang Siyu is an anchor with 100,000 fans in Tik Tok, and an entrepreneur who runs skin care companies and brands. Fans call him "Grass".

　　"Take the beauty live broadcast as an example. After we send the products to the anchor, the responsible anchor will communicate with us about the experience, product formula mechanism, product packaging materials and other details, and will pass the heavy assessment before going to the live broadcast room. We will also communicate customer feedback with the anchor and adjust our products and cooperation plans. However, some anchors will skip these links and directly choose some OEM products with their own traffic and high commission. " Yang Siyu said. The essence of live broadcast with goods is still a form of shopping, and its flow logic should be a two-way consideration of "high-quality anchor+high-quality products", and should not be a dramatic emotional mobilization. From anchor selection to user ordering, we should adhere to the rationality of shopping around.

　　"I hope that in the future, the live broadcast platform can support more high-quality e-commerce experts, and more people in the industry can dare to speak out, so as not to let bad money drive out good money." Yang Siyu said that in order to quickly realize the realization of cash, after the account is made, many anchors will embark on the shortcut of "setting up people" and "harvesting" fans with emotion. Those anchors who insist on content output will not attract traffic because of strict product selection, and the live broadcast data is often bleak.

　　In addition, in order to meet the anchor’s commission requirements, some brands will continue to reduce the cost of their own product research and development and increase marketing expenses, which will lead to the decline in the quality of products that consumers get.

　　Strengthen supervision and guide correctly.

　　"At that time, your head didn’t hurt, nor did your cervical vertebrae, nor did you toss and turn in the sleepless night. At that time, your parents were still in good health. They were young, safe and happy, and grandparents were with you. You don’t really think about corn, you are thinking about yourself. " This is an impromptu explanation given by an anchor during the live broadcast of corn with goods, which caused tens of thousands of netizens to cry and once rushed to the hot search list.

　　Dong Yuhui, the former New Oriental English teacher, said this. Together with teachers like yoyo and Dunton, he became the resident anchor of the East Selection Live Room.

　　The reporter found that there was no script in the Oriental selection live broadcast room, and the anchor was not screaming at the top of his lungs. With soft music, he talked about products, astronomy and poetry, and he could get excellent sales.

　　"I never watched the live broadcast with goods before, and I felt particularly fake. After I accidentally saw the live broadcast of these young people, a person who never bought anything in the live broadcast room began to place an order. Their live broadcast made me feel happy and calm, because I not only bought my favorite products in this live broadcast room, but also ‘ Buy ’ To knowledge. " A treasure mom fan in the Oriental selection live broadcast room said.

　　"Starting from the current situation of the industry, under the premise of complying with relevant laws and regulations, practitioners in the live broadcast industry should look for breakthroughs from the incision of improving the ability to control users. Avoiding emotional temptation is not to deny emotions. High-level emotional design should be based on accurate insight into user needs. " Wei Baotao, executive director of China Advertising Education Research Association and director of advertising department of School of Journalism and Communication, Liaoning University, said.

　　Under the rectification of the relevant state departments, the atmosphere of the live broadcast industry has obviously improved, but there are still many banned anchors who continue to squeeze the remaining favorite values of fans by means of secret forms such as "the master is blocked and the apprentice broadcasts". Such live broadcast poses new challenges to the subsequent industry rectification.

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