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Some live broadcasts have hidden "emotional traps". Are you really the anchor "family"?

  Our reporter Zhang Ni Our intern Liu Zhenxuan Workers’ Daily (August 9, 2022, 04 edition)

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  It has gradually become a living habit for consumers to buy goods in live webcasts. For the benefit, some anchors played emotional cards and used words and deductive routines to get fans to place orders. Many consumers spent a lot of money on this. Some experts pointed out that the chaos of live broadcast with goods needs to be rectified urgently. At the same time, consumers should also place orders rationally.

  In the live broadcast room of a million fans in Aauto Quicker, the reporter saw such a "passionate scene" — — Accompanied by dynamic music and psychedelic lighting, the anchor affectionately shouted to the audience: "Family, everyone in this selection team stopped me from putting it on the shelves. Every time we sell more orders, we lose more money, but it is our long-cherished wish to send benefits to fans’ families. Come, link! "

  In the online world, there are many people who fall into the "emotional trap" out of their trust in the anchor. In this case, the products they buy are not necessarily what they really need, and the quality and after-sales problems of the products are not uncommon.

  "Family" caught in the emotional whirlpool

  Lao Li, a 46-year-old company employee, sometimes watches the live broadcast of an anchor with 7 million fans in Tik Tok at night, and the online audience in her studio is close to one million at the most.

  According to Lao Li, the live broadcast content of this anchor is very rich. Watching her play PK with others makes her passionate and keeps praising her. "One night when I was playing PK with a female anchor, I ordered a tea in her live room. She said that this is to fight for the dignity of herself and her family in the live broadcast room. She asked us not to brush gifts, but only to support the products of e-commerce. " Lao Li said that he was particularly excited at that time and felt that she was too difficult. He must support her. The price of tea was not expensive, but after receiving tea, he found that it was all tea stalks and could not be drunk at all.

  When the reporter opened Lao Li’s Tik Tok purchase record and wanted to check the user’s feedback of the product, the product page display was invalid.

  "In fact, there are many such situations. Many people in our fan base will feedback the quality problems in the group after receiving the goods, but no one cares about us at all, so I will never watch her live again." Lao Li said.

  Because fans like to watch each other’s PK, in order to maintain the traffic data and live broadcast benefits, some anchors will choose to "play scripts" to create topics to bring goods, birthdays, engagements, and even a word and a dress will become their hype gimmicks.

  In addition to PK anchor’s "family-style" emotional marketing, the reporter also found that most live broadcast rooms with goods will use music, words and help broadcast to incite emotions. Some anchors will tell the audience that this is a unique "mechanism", and there is not much stock left, so they must place an order immediately, thus giving the audience a psychological "sense of crisis" in purchasing.

  "Big brands give some anchors ‘ Mechanism ’ It doesn’t mean ‘ dedicated to one anchor and given to all anchors. Mechanism ’ All the same, consumers must be able to identify the anchor’s words and don’t be led by the nose. " A practitioner in the e-commerce industry said.

  When watching the live broadcast, the reporter found that when some anchors are selling products, after all the products are explained in a circular way, the products that were previously sold out will appear in the shopping cart again, and then the blogger will tell the fans again that this is the last inventory, so they must place an order immediately. After this process is repeated several times, the products will either be sold out or continue to be sold in the form of pre-sale.

  The above-mentioned insiders said that because the live broadcast with goods lasts for several hours and the content is relatively simple, most consumers quit the live broadcast room after buying it and will not watch it for a long time. This has kept many consumers in the dark and it is difficult to find the routine.

  Don’t let bad money drive out good money.

  Yang Siyu is an anchor with 100,000 fans in Tik Tok, and an entrepreneur who runs skin care companies and brands. Fans call him "Grass".

  "Take the beauty live broadcast as an example. After we send the products to the anchor, the responsible anchor will communicate with us about the experience, product formula mechanism, product packaging materials and other details, and will pass the heavy assessment before going to the live broadcast room. We will also communicate customer feedback with the anchor and adjust our products and cooperation plans. However, some anchors will skip these links and directly choose some OEM products with their own traffic and high commission. " Yang Siyu said. The essence of live broadcast with goods is still a form of shopping, and its flow logic should be a two-way consideration of "high-quality anchor+high-quality products", and should not be a dramatic emotional mobilization. From anchor selection to user ordering, we should adhere to the rationality of shopping around.

  "I hope that in the future, the live broadcast platform can support more high-quality e-commerce experts, and more people in the industry can dare to speak out, so as not to let bad money drive out good money." Yang Siyu said that in order to quickly realize the realization of cash, after the account is made, many anchors will embark on the shortcut of "setting up people" and "harvesting" fans with emotion. Those anchors who insist on content output will not attract traffic because of strict product selection, and the live broadcast data is often bleak.

  In addition, in order to meet the anchor’s commission requirements, some brands will continue to reduce the cost of their own product research and development and increase marketing expenses, which will lead to the decline in the quality of products that consumers get.

  Strengthen supervision and guide correctly.

  "At that time, your head didn’t hurt, nor did your cervical vertebrae, nor did you toss and turn in the sleepless night. At that time, your parents were still in good health. They were young, safe and happy, and grandparents were with you. You don’t really think about corn, you are thinking about yourself. " This is an impromptu explanation given by an anchor during the live broadcast of corn with goods, which caused tens of thousands of netizens to cry and once rushed to the hot search list.

  Dong Yuhui, the former New Oriental English teacher, said this. Together with teachers like yoyo and Dunton, he became the resident anchor of the East Selection Live Room.

  The reporter found that there was no script in the Oriental selection live broadcast room, and the anchor was not screaming at the top of his lungs. With soft music, he talked about products, astronomy and poetry, and he could get excellent sales.

  "I never watched the live broadcast with goods before, and I felt particularly fake. After I accidentally saw the live broadcast of these young people, a person who never bought anything in the live broadcast room began to place an order. Their live broadcast made me feel happy and calm, because I not only bought my favorite products in this live broadcast room, but also ‘ Buy ’ To knowledge. " A treasure mom fan in the Oriental selection live broadcast room said.

  "Starting from the current situation of the industry, under the premise of complying with relevant laws and regulations, practitioners in the live broadcast industry should look for breakthroughs from the incision of improving the ability to control users. Avoiding emotional temptation is not to deny emotions. High-level emotional design should be based on accurate insight into user needs. " Wei Baotao, executive director of China Advertising Education Research Association and director of advertising department of School of Journalism and Communication, Liaoning University, said.

  Under the rectification of the relevant state departments, the atmosphere of the live broadcast industry has obviously improved, but there are still many banned anchors who continue to squeeze the remaining favorite values of fans by means of secret forms such as "the master is blocked and the apprentice broadcasts". Such live broadcast poses new challenges to the subsequent industry rectification.

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Interview with Qin Hao: The porn star who has been working for so many years has finally landed.

    

    1905 movie network news Qin Hao’s literary atmosphere was not cultivated by Lou Ye. As early as that time in Green Red, Qin Hao was taken to Cannes by Wang Xiaoshuai. However, Qin Hao’s "literary peak" rose step by step under Lou Ye. Over the past few years, Lou Ye’s attachment to Qin Hao is a bit like Du Qifeng’s attachment to Louis Koo, and even a bit like Cai Mingliang’s attachment to Li Kangsheng. It seems that without Qin Hao, Lou Ye’s films are no longer Lou Ye.

 

    In the new film, Qin Hao chose one of the most man show roles: the small boss (or one of the partners) of the massage center, a philistine, vanity, being addicted to poetry and ballroom dancing, so as to express the contradiction between his extreme inferiority and narcissism. In the performance, Qin Hao put a lot of effort into his eyes, putting on makeup for the blind for two hours every day, so that Lou Ye focused more on his face than his ass — — So many large-scale erotic scenes were filmed by Lou Ye, and Massage was the first time that Qin Hao "dressed" from beginning to end.

 

    Qin Hao said that when he played the Mystery of a Floating City, he felt that he would become a "porn star" as soon as he met Lou Ye, and "Massage" made him "go ashore". Facts have proved that without the breathtaking erotic drama, Qin Hao wrapped a tragic character with a layer of joy, but it didn’t go out of style. This Qin Hao who "landed" seems to be more and more sophisticated.

 

There are many kinds of worldly wisdom, some are annoying and some are lovely.

 

    On the credits of Tuina, you will see the name of Lian Kai special effects modeling company, which may make people a little confused. It’s not like making a scene in Heaven. Is it necessary for such a big fight? According to Qin Hao, he has to move his hands and feet on his eyes for more than two hours every day, so as to simulate a "middle-aged blind man" born blind from the skeleton. At the same time, Qin Hao takes a selfie with his eyes closed and picks one by one every day, because the blind can’t control their expressions, and he wants to find a smile that is not so beautiful from the heart. All these make Qin Hao’s appearance at first glance have an inexplicable sense of joy, and even remind people of the classic blind dress of teacher Zhao Benshan in the sketch many years ago. However, when you find that all the details have their traceable reasons, you can’t help but give a thumbs-up to Qin Hao’s performance.

 

    1905 Movie Network: What do you think of the role of Boss Sha?

 

    Qin Hao: Boss Sha is actually very grounded, sophisticated and smart. This is my reaction to reading novels. It is similar to the boss in our life, even the boss with a discerning eye. I told Director Lou Ye, what about my version? I want to create it again, making this character more tragic. I hope it is the kind of tragedy with tears in laughter, and add some humorous things to it. Because there are many kinds of worldly wisdom, one is annoying, the other is cute, and I hope to turn to the cute side. This is the highlight I create in every play, and director Lou Ye promised me that if you promise to play this role, I will let you play it casually.

 

    1905 Movie Network: Are there any specific examples?

 

    Qin Hao: For example, in the poster that everyone saw as a gift, only this person laughed. In the script, there was a see you later who said that I added English, because I think this person likes poetry. For example, Sanmao’s poem was also added by me. He thinks he is self-righteous and thinks he is very talented. That people think it is ridiculous. Many such things, including Du Hong and Pony, are there to discuss things. He eavesdrops there. He eavesdrops when he meets wind chimes.

 

    1905 Movie Network: Boss Sha always seems to have an odd smile. Is this deliberate?

 

    Qin Hao: This is a very important blindness that I told Lou Ye. Because blind people don’t know their own expressions, I have a lot of observations. For example, when he is happy, he doesn’t know how to smile. He can’t see the mirror. Many children learn to smile blindly in schools for the blind. Everyone tells him with their mouths. Therefore, many expressions in this role are not ordinary people’s expressions, and they are not based on beauty, but they also make everyone feel jumping.

 

    1905 Movie Network: What efforts have you made for this blindness?

 

    Qin Hao: I made an effort, that is, I performed all the expressions and the blindness of my eyes to Lou Ye before, and Lou Ye took pictures of them for me. I feel dissatisfied, because what I really showed him, the expression is fine, of course, their physiological structure eyes will dig in, I can’t do this. I can’t do muscle training even if I make facial expressions again, because their muscles are shrinking and digging in. I don’t think I want to act like this, because people don’t look like it. Later, I managed to find a special effects team to make a model of the whole face and stick it on my eye with the skin of that eye. Put on makeup, and I feel that I have the feeling of digging in.

 

    1905 Movie Network: How long does this modeling take every day?

 

    Qin Hao: Two hours a day, two hours early. The most important thing is that after half a month in a row, I took off my makeup and my eyes went down. One day, I was very scared. I asked Lou Ye if you could stop filming me every day. You let me have a rest. My eyes can’t stand it. I don’t think I can shoot anything after this scene.

 

Don’t think you are strong in front of the blind.

 

    Before playing the blind, Qin Hao tried to be really blind for a day. However, the loss of light will cause an unimaginable fear to people, which makes Qin Hao really realize the blind people’s years of running-in to their "immediate world". Go back to Sha Fuming in Tuina. On the surface, he is successful, knowledgeable, cheerful and smooth. In fact, "reading" is just an alternative way of existence for him. He will read a poem with the other girl on a blind date, which shows that he is knowledgeable, but this is just a sign of guilty conscience. Qin Hao is well aware of the entanglement and the inner strength of blind people who are open to themselves. He said, we don’t need to see a blind person and rush to help him, let alone imagine that we are stronger than them.

 

    1905 Movie Network: What problems did you encounter when performing blind people?

 

    Qin Hao: I think every play has its own problems. After the play is ready, we may still face the problem of how to play against the blind. How to find the problem of that feeling, because you play with a really blind person, how can you find a balance? So I told Lou Ye that the highest requirement for me to come to this play is to let the audience not know which is a professional actor and which is blind after watching it, and let people watch it and say, alas, it is impossible to tell which is an actor and which is blind. I think it’s a job, that is, I have finished this homework.

 

    1905 Movie Network: How did the blind actor in the film touch you?

 

    Qin Hao: Many touches. I have always said that what they give us is far greater than what we give them. Whether in the process of filming on the spot or in some moments, including when we were waiting together, living together and chatting with everyone, many moments made me feel that this role benefited from them.

 

    1905 Movie Network: How do they face the fact that they are blind?

 

    Qin Hao: I think how to face this matter is over. All six of us have accepted this reality. When I experienced life, I was blindfolded for a day and a half at most. I wanted to know what it was like for a blind person to be blind. Then one night, my assistant sent me back to the hotel. After I woke up, I didn’t open my eyes, went to the bathroom to brush my teeth, and my assistant took me to school. By noon, I can’t stand it, and my eyes really can’t disappear. Mainly psychological fear and pressure. So it’s definitely not an easy process for them to accept this reality. There are still many people who are born blind, so I think they have accepted this blind state when they come here to film. This state is exactly what this movie needs, including what boss Sha needs to present and what this role needs to feel.

 

    1905 Movie Network: Will they have a special self-esteem or inferiority complex?

 

    Qin Hao: The profession of an actor is to study people. I think it is impossible for every blind person to feel inferior. No matter how strong a blind person is, he can’t live without a little inferiority. But my contacts with them, what I feel most, what I see, and what I ask of them are all based on the requirements and feelings of discerning people. I won’t say to help him quickly after he comes in, because I know that he can do this on his own, and they are all equal. Don’t think you are strong at this point.

 

Years of "porn stars" finally "landed"

 

    In Massage, Sha Fuming has a very metaphysical love. He heard from an artist that everyone was red and beautiful, so he fell in love with this beauty that he could not see or understand. Appearance is the most irrelevant element for the blind, but Sha Fuming read many descriptions of beauty in the book, so he fell into a fascination with Duhong mixed with curiosity. Du Hong said that what he fell in love with was only a "concept", so Sha Fuming’s love scenes were also limited to "concept" in the film. This makes Qin Hao a little uncomfortable. After all, he used to express his extreme love in bed in almost all his movies in Lou Ye. Qin Hao is somewhat self-deprecating and relieved. He feels that if he doesn’t play the passionate drama, he can rely on "something else" to establish the character’s love.

 

    1905 Movie Network: How do you understand Sha Fuming’s infatuation with Duhong?

 

    Qin Hao: I think this infatuation comes more from Sha Fuming’s personality. As all the novels say, Sha Fuming is a vanity, and you love me only because of your vanity in beauty. In fact, you don’t love me at all. Then I think I present it in the script and in the movie. A painter said how beautiful she was, and I just wanted to be with her. I think vanity is understandable. But when I really associate with blind people, I find that every blind person has a need for beauty. Some are right about the voice, some are right about your hands, and some are right about your feelings, which are completely different from us normal people. So I thought, isn’t it human nature to pursue Sha Fuming because others say she is beautiful? More often, I understand this beauty from the perspective of human nature.

 

    1905 Movie Network: Is this the only time you cooperated with Lou Ye, but there was no passionate performance?

 

    Qin Hao: Right, so I’m particularly satisfied that there is no such thing to spell another thing. I think I’ve finished my homework on erotic drama. If there are no passionate scenes, such as they are joking, when I filmed Lost in the World, I said that I was a porn star, and I would be in charge of the bed part, and you would play the rest. Then, "A Night Intoxicated by the Spring Breeze", when I got to this play, I said that I was ashore, not a porn star. Without those, I built it with something else.

 

    1905 Movie Network: Then, in the next play, do you still hope that there will be no sex scenes with Lou Ye?

 

    Qin Hao:No.. Let’s look at the role and see what kind of movie it is.

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Black dress person Spider-Man airborne Guangzhou Comic Exhibition five sets of combat uniforms appeared in the fans.

1905 movie network news At the just-concluded BILIBILI WORLD 2019 Guangzhou Station, the live broadcast room produced by Columbia Film Company of the United States attracted fans from the audience to CALL wildly with the hot street dance show. This event not only featured a handsome agent in black burning the scene, but also performed the charming moment of the most mysterious occupation on earth.


 

Five Spider-Man dressed in different uniforms appeared at the same time, which made the fans feast their eyes on the Chinese New Year.

 

On the day of the event, "Men in Black: Global Pursuit" officially landed on the whole network, and "Spider-Man: Heroic Expedition" will also be launched in the near future. The two world-renowned movie IPS will continue to bring exciting viewing experiences to the audience.

 

Black dress person street dance show burst scene Spider-Man Qi debut fans carnival


At the BILIBILI WORLD 2019 Guangzhou Station, several agents in black were airborne in the live broadcast room. Re-interpret the crisis moment of global pursuit in the form of street dance, which attracted the fans on the scene to scream and CALL wildly. After the dance performance, the agent in black once again used the iconic "memory erasing stick" to kill a wave of fans, and "framed" Spider-Man to link up with another famous superhero on the spot.

 

Five Spider-Man, dressed in different uniforms, set off a full-court climax as soon as they appeared on the stage. The five performers reappeared the volley and difficult movements in the film, showing Spider-Man’s strong physical ability. The film specially selected five classic uniforms from Spider-Man: Heroic Expedition — — Homemade battle clothes, classic red and blue, steel battle clothes, stealth battle clothes and upgraded battle clothes were unveiled at the same time, and the huge benefits were called fans’ carnival.

  

Superhero crazy circle powder handsome agent online


After bringing a wonderful flash dance performance, Spider-Man and the agent in black still shine. During the parade, they took photos with many fans and coser enthusiastically, and played with the memory-removing terrier in black and Spider-Man’s spinning skills, which made the fans on the scene enjoy themselves instantly. Many classic anime images interacted with them across dimensions, and they were crazy about being a superhero.

On the day of the event, the host also excitedly announced the heavy news that "Men in Black: Global Pursuit" landed on the whole network, and soon "Spider-Man: Heroic Expedition" will also be launched on the whole network. At that time, Hollywood sci-fi giants who continue to create movie-watching craze in the summer will meet more audiences, and the charm of superheroes will explode the screen again.

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The Information Office of the Autonomous Region Government held a press conference for the Market Supervision Bureau of the Autonomous Region to carry out the "Iron Fist" action and the rectification

On December 14th, the Information Office of the Government of the Autonomous Region held a press conference for the Market Supervision Bureau of the Autonomous Region to carry out the "Iron Fist" campaign and the rectification work in the market field of "clothing, food, housing and transportation". Yang Lin, member of the party group, deputy director and first-class inspector of the Autonomous Region Market Supervision Bureau, made a theme release. Yu Aoqiang, the second-level researcher of the School Safety Management Office of the Education Department of the Autonomous Region, Gu Fengmin, the second-level researcher of the Real Estate Market Supervision Department of the Housing and Construction Department of the Autonomous Region, Bai Yiqun, deputy director of the Cultural Market Comprehensive Law Enforcement Supervision Department of the Culture and Tourism Department of the Autonomous Region, and Li Ming, director of the Law Enforcement Inspection Bureau of the Autonomous Region Market Supervision Bureau, attended the conference and answered questions from reporters.

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Autonomous Region Market Supervision Bureau carried outSpeech at the press conference on "Tiequan" action and "clothing, food, housing and transportation" market rectification work

Party member, deputy director and first-class inspector of the Autonomous Region Market Supervision Bureau.Yang Lin

Since the establishment of the Autonomous Region Market Supervision Bureau, it has adhered toThe development idea of "people-centered" adheres to the problem orientation and vigorously rectifies the market order of "food, clothing, housing and transportation". Since 2019, it has carried out three-year special rectification work in conjunction with the Education Department of the Autonomous Region and other seven departments. According to the unified deployment of the General Administration of Market Supervision, in 2021, it organized and carried out the "Iron Fist" action to investigate and deal with cases in the people’s livelihood field in the whole region. Through a series of special rectification, it effectively cracked down on illegal behaviors in the market economy and effectively safeguarded consumers’ rights and interests.

Carry outDuring the three years of rectification in the field of "food, clothing, housing and transportation", the whole region dispatched 1,860,900 law enforcement officers, inspected 1,222,500 market operators, filed 38,900 cases, destroyed 141 dens, transferred 97 cases to public security organs, and investigated 207 major cases, involving goods worth 295 million yuan and fines of 409 million yuan.

Carry outIn the "Iron Fist" operation, the market supervision department of the whole region dispatched a total of 141,400 law enforcement personnel, inspected 88,500 market operators, put 1,080 cases on file, destroyed 10 dens, and transferred 6 cases to judicial organs. The value of goods involved was 15,242,300 yuan, and the amount of fines and confiscations was 22,021,600 yuan. A number of outstanding problems were centralized and illegal activities were effectively curbed, which played a positive deterrent role in illegal business operations.

Through continuous and in-depth special rectification, it has won wide support from all walks of life, and has been highly recognized by the leaders of the autonomous region government and the General Administration of Market Supervision and widely praised by the people.

Summarize the past three yearsThere are three main characteristics in the market rectification of "basic necessities of life":

First, adhere to the above rate, layer upon layer compaction responsibility.System-wide establishmentThe idea of "playing a game of chess", strengthening organizational leadership, strengthening the implementation of responsibilities, and promoting the implementation of special rectification with firm determination, powerful measures and solid style. The Bureau of the Autonomous Region has set up a leading group for rectification work, headed by the main leaders, to study and formulate a special rectification work plan, organize mobilization and deployment meetings, conduct regular work scheduling, analyze and find out the existing problems and deficiencies, and organize a site promotion meeting for the rectification of the "food, clothing, housing and transportation" market in Baotou City, and set off a powerful offensive of centralized rectification in the whole region through a typical way.

The second is to adhere to synergy and cohesion.The market field of "basic necessities of life" covers a wide range of industries, and the illegal acts are complex, involving governments at all levels, multiple departments and industries. Our bureau constantly explores and summarizes the laws of market supervision, vigorously cooperates with various forces, and establishes and improves the collaborative governance mechanism of departments, society, markets, consumers, industry associations and news media, forming a joint effort to tackle the problem. Give full play to the functional advantages of the departments, and cooperate with the education, civil affairs, housing construction, agriculture and animal husbandry, commerce, cultural tourism, supply and marketing cooperatives and other departments of the autonomous region to coordinate rectification; The Higher People’s Court, the People’s Procuratorate and the Public Security Department of the autonomous region shall establish a working mechanism for linking execution, punish illegal and criminal acts in the market field according to law, and increase illegal costs.

The third is to adhere to the system of establishing rules and regulations to ensure long-term and regular treatment.In order to continuously and deeply promote the special rectification, our bureau has continuously built a long-term mechanism for market rectification with complete system, scientific norms and effective operation by establishing institutional mechanisms such as problem discovery, supervision and punishment, and education and guidance. In order to accurately crack down on market chaos, our bureau has established a data platform for market supervision. By analyzing and judging the data information such as complaints and reports, quality sampling, supervision and inspection, we can grasp the outstanding problems in the field of market supervision in real time, and carry out special rectification actions in a normal way to protect people’s lives, health and safety.

In the next step, our bureau will continue to focus on people’s livelihood concerns and make further progress.Work in the market field of "food, clothing, housing and transportation", strive to create a good consumption environment, and make greater contributions to promoting the high-quality economic development of the whole region and the high-quality life of the people!

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Autonomous Region Market Supervision Bureau conducts investigation and handling of cases in the field of people’s livelihood.Ten typical cases of "Tiequan" action and "clothing, food, housing and transportation" market rectification

Director of Law Enforcement Inspection Bureau of Autonomous Region Market Supervision Bureaudawn

In 2021, the Market Supervision Bureau of the Autonomous Region, together with the Education Department, Civil Affairs Department, Housing and Construction Department, Agriculture and Animal Husbandry Department, Commerce Department, Cultural Tourism Department, Supply and Marketing Cooperative and other departments of the Autonomous Region, continued to carry out special rectification actions against the market problems of "clothing, food, housing and transportation" closely related to people’s daily lives. Market supervision departments at all levels in the region investigated and dealt with a number of cases in the field of people’s livelihood, and now ten typical cases are announced to the public.

(1) Hulunbeier Municipal Market Supervision Bureau investigated and dealt with the case that a grocery store in Hailaer District sold liquor infringing the exclusive right to use a registered trademark.

On February 24, 2021, Hulunbeier Municipal Market Supervision Bureau conducted a law enforcement inspection on a grocery store in Hailar District according to the clues reported, and found that the store wholesaled about 5,000 cases of liquor of a certain brand suspected of infringement and counterfeiting, involving a value of 840,000 yuan. After the appraisal of the liquor enterprise of this brand, the liquor of a certain brand sold by this grocery store was a counterfeit product of this enterprise. The behavior of the parties concerned violates the provisions of Item (3) of Article 57 of the Trademark Law of People’s Republic of China (PRC), and constitutes an illegal act of selling liquor that infringes the exclusive right to use a registered trademark. As the value of the goods involved in the case has reached the standard of criminal prosecution, Hulunbeier Municipal Market Supervision Bureau transferred the case to the public security organ for handling.

(2) The Market Supervision Bureau of Urad Qianqi, Bayannur City investigated and dealt with the case of a middle school not implementing government pricing.

On March 30, 2021, the price supervisors of Bayannaoer Municipal Market Supervision Administration and the law enforcement officers of Urad Qianqi Market Supervision Bureau inspected the education fees of a middle school in Urad Qianqi according to the requirements of "double randomness and one openness", and found that the school collected class selection fees, test paper printing fees, test paper fees and commercial insurance fees from students from September 2019 to December 2020. After investigation, the parties collected a total of 440,600 yuan for class selection fees, examination paper fees and examination paper printing fees, and collected 267,600 yuan for students’ commercial insurance. The behavior of the parties violates the relevant provisions of the Price Law of People’s Republic of China (PRC) and the Provisions on Administrative Punishment for Price Violations, and constitutes an illegal charging behavior that does not implement government pricing. Urad Qianqi Market Supervision Bureau confiscated 440,600 yuan of class selection fee, test paper fee and test paper printing fee, fined 39.06 yuan, fined 50,000 yuan, and fined 39.06 yuan for collecting commercial insurance premium according to Article 39 of People’s Republic of China (PRC) Price Law and Item (5), (7) and (11) of Article 9 of Provisions on Administrative Punishment for Price Violations.

(III) The Market Supervision Bureau of Jiuyuan District of Baotou City investigated and dealt with the case that a real estate development company in Baotou City sold commercial houses with unmarked prices and used absolute terms for publicity.

On June 13, 2019, according to the complaint clues, the Market Supervision Bureau of Jiuyuan District of Baotou City conducted an inspection on a real estate development company in Baotou City and its sales department, and found that the real estate company sold commercial houses without price filing, without clear price tag and price publicity. During the inspection, law enforcement officers also found that the publicity banners on the exterior wall of the sales department, the colorful flags at the door and the brochures on the exhibition shelves in the building were marked with the words "out of print" and "unique", and the actions of the parties violated the "Unique" The Market Supervision Bureau of Jiuyuan District of Baotou City made a penalty decision of RMB 536,700 according to Article 42 of People’s Republic of China (PRC) Price Law and Paragraph 1 of Article 57 of People’s Republic of China (PRC) Advertising Law.

(4) The Ordos Municipal Market Supervision Bureau investigated and dealt with the case of three gas stations selling vehicle diesel that did not meet the national standards.

In October, 2020, Ordos Municipal Market Supervision Administration carried out special law enforcement inspection on finished products, and sampled and tested the vehicle diesel oil sold by a gas station in Ulan Mulun, Uxin Banner and a Xingsheng gas station, which were found to be unqualified products. After investigation, the parties concerned purchased 33 tons, 11 tons and 12.88 tons of the unqualified batch of vehicle diesel respectively, and the party concerned sold the vehicle diesel that did not meet the national standards, which violated the provisions of Article 13 of the Product Quality Law of People’s Republic of China (PRC) and constituted an illegal act of selling the vehicle diesel that did not meet the national standards. The Market Supervision Bureau of Ejinhoro Banner in Ordos City and the Market Supervision Bureau of Wushenqi in Ordos City respectively imposed fines of 221,900 yuan, 67,300 yuan and 89,300 yuan on the parties and confiscated 2,752 liters of unsold unqualified vehicle diesel.

(V) Chifeng Municipal Market Supervision Bureau investigated and dealt with a cultural development company in Chifeng City in the process of selling products by telephone.False propaganda case of "sales speech"

On January 4, 2021, the Songshan District Bureau of Chifeng City conducted a law enforcement inspection on a cultural development company in Chifeng City according to the report materials, and found that three telephone attendants of the company were using "sales speech" to promote "life energy" and "camel colostrum", and the content of this "speech" material was suspected of false propaganda. After investigation, the parties concerned signed authorization promotion contracts with an international medical research institute in Beijing and a health industry company in Jiangxi, respectively. During the promotion period, in order to increase sales and earn commission, the parties claimed that life energy and camel milk powder had the functions of improving immunity, promoting blood circulation, preventing arteriosclerosis and hyperlipidemia, and achieving health and longevity during the telephone promotion, but the parties could not provide the supporting materials for the above publicity. The behavior of the parties concerned violates the provisions of the first paragraph of Article 8 of the Anti-Unfair Competition Law of People’s Republic of China (PRC), and constitutes an illegal act of using "sales words" to deceive and mislead consumers. The Market Supervision Bureau of Songshan District, Chifeng City imposed a fine of RMB200,000 on the parties.

(VI) Hohhot Municipal Market Supervision Bureau investigated and dealt with the price fraud case of an investment real estate company in Hohhot.

On November 25, 2020, Hohhot Market Supervision Bureau conducted a law enforcement inspection on an investment real estate company in Hohhot according to the clues of case transfer from relevant departments. After investigation, it was found that the commercial house of a project opened for sale by the company on June 27, 2020 advertised "setting off the Golden Week in advance and killing the special rooms" and "5 sets of special rooms with a maximum of 720,000 provinces" on the eve of the "Eleventh" in 2020. After investigation, all the above five sets of special rooms have been sold. The original advertising price of five sets of special rooms is much higher than the actual filing price, and the discounted transaction price is actually the filing allowable price. The above behavior of the parties violates the provisions of Article 14 of the Price Law of People’s Republic of China (PRC) and Article 7 of the Provisions on Prohibiting Price Fraud, which constitutes price fraud. Hohhot Municipal Market Supervision Bureau made a penalty decision of 185,000 yuan for the parties.

(VII) Chifeng Municipal Market Supervision Bureau investigated and dealt with a case in which a shoe store in linxi county sold goods infringing the exclusive right to use a registered trademark.

On May 26th, 2021, linxi county Market Supervision Bureau of Chifeng City, in cooperation with the staff of an intellectual property service company in Guangzhou, the clients of Nike Sports (China) Co., Ltd. and Adidas Sports (China) Co., Ltd., enforced the law on a shoe store in linxi county. Upon investigation, the parties concerned, without the authorization of Nike Sports (China) Co., Ltd. and Adidas Sports (China) Co., Ltd., stored and sold various types of sports shoes and sportswear products with the registered trademarks of Nike Company and Adidas Company, and the law enforcement officers took compulsory measures to seal up and detain the infringing goods according to law. The parties’ sale of goods infringing the exclusive right to use registered trademarks violated the Trademark Law of People’s Republic of China (PRC). The Market Supervision Bureau of linxi county City, Chifeng City imposed a fine of RMB 144,900 and confiscated the infringing goods.

(8) The Market Supervision Bureau of Chayouhouqi, Wulanchabu City investigated and dealt with the case of the production and operation of food contaminated by pathogenic microorganisms by a catering branch of a Pearl Hotel.

On July 31, 2021, law enforcement officers of Chayouhouqi Market Supervision Bureau received a phone call from consumers, saying that diarrhea occurred after eating in the banquet hall of a Pearl Hotel in Chayouhouqi. Law enforcement officers rushed to the scene for investigation and verification at the first time, sampling the banquet food for inspection and sealing the food in the sample storage cabinet. After inspection, Staphylococcus aureus was detected in the food submitted for inspection. After investigation, the catering company failed to fulfill its main responsibility, failed to implement the food safety responsibility system, and failed to implement the requirements of "five specialties", which led to the problem of food contamination by pathogenic microorganisms. The behavior of the parties violated the provisions of Article 34 of the Food Safety Law of People’s Republic of China (PRC). According to the provisions of the first paragraph of Article 124 of the Food Safety Law of People’s Republic of China (PRC), the Chayouhouqi Market Supervision Bureau confiscated the illegal income of RMB 9200, confiscated 13.5 kilograms of illegal food.

(9) Bayannaoer Municipal Market Supervision Bureau investigated and dealt with the case of a car dealership in Tianjitai Town, Wuyuan County selling electric three-wheeled motorcycles without compulsory product certification.

On July 28th, 2021, Wuyuan County Market Supervision Bureau of Bayannaoer City conducted a law enforcement inspection on a garage in Tianjitai Town. Law enforcement officers found 18 Yadea brand electric three-wheeled motorcycles to be sold in the garage, which were made by Tianjin Branch of Yadea Science and Technology Group Co., Ltd., and the law enforcement officers inquired through the certification and supervision platform of CNCA. All the electric three-wheeled motorcycles sold by the parties were sold before the manufacturers obtained the CCC certificate, which violated Article 28 of People’s Republic of China (PRC) Certification and Accreditation Regulations. Wuyuan County Market Supervision Bureau made a penalty decision to confiscate the illegal income of RMB 7,500 and impose a fine of RMB 50,000.

(X) Duolun County Market Supervision Bureau of Xilin Gol League investigated and dealt with the case of a limited liability company using untested special equipment.

On March 27th, 2021, the law enforcement officers of Duolun County Market Supervision Bureau of Xilin Gol League and the "rolling" supervision and inspection team of the Autonomous Region Market Supervision Bureau carried out law enforcement inspection on a limited liability company in Inner Mongolia. During the inspection, it was found that the company was using special equipment heat exchangers that had not been inspected and had not been registered. The behavior of the parties violated the provisions of Article 32 of the Law of the People’s Republic of China on Special Equipment Safety. Duolun County Market Supervision Bureau made a penalty decision of RMB 50,000.00 Yuan according to the first paragraph of Article 84 of the Law of the People’s Republic of China on Special Equipment Safety.

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Autonomous Region Market Supervision Bureau carried outPress conference on the "Iron Fist" campaign and the rectification work in the market field of "clothing, food, housing and transportation"

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Inner Mongolia Radio and TV reporter: Autonomous Region Market Supervision Bureau sinceSince 2019, the special rectification work in the market field of "food, clothing, housing and transportation" has been organized in the whole region for three years, which has achieved very good social effects. Please tell us how to continue to strengthen market supervision in the field of people’s livelihood in the future work.

dawnIn the past three years, our bureau, together with seven departments and bureaus including the Education Department of the Autonomous Region, has carried out in-depth development in the whole region.In the rectification work in the market field of "food, clothing, housing and transportation", in the process of rectification, all levels thoroughly implemented the spirit of the Fourth Plenary Session of the 19 th CPC Central Committee, gave full play to the propaganda and guidance role of the news media and the supervision role of public opinion, and exposed typical cases in a timely manner; Give full play to the role of consumer associations at all levels, encourage and guide consumers to actively participate in the governance of the "food, clothing, housing and transportation" market; Give full play to the role of social organizations such as industry associations and chambers of commerce, and strengthen self-supervision and restraint on product quality, production and operation of the industry; Give full play to the role of voluntary social supervisors and further broaden the channels of supervision. Market supervision departments at all levels in the whole region and seven departments, including education and housing construction, have established a joint and cooperative working mechanism in clue arrangement, investigation and evidence collection, case transfer, information sharing, joint crackdown, etc., and jointly carried out joint special rectification to promote public participation, safeguard fair competition and legitimate interests, guide market participants to operate in good faith according to law, and severely crack down on acts that undermine the market business environment and infringe on the legitimate rights and interests of consumers according to laws and regulations.

In the next step, our bureau will continue to focus on people’s livelihood concerns, severely crack down on illegal activities in the field of people’s livelihood, and serve dual-cycle development and high-quality development. Our bureau and the Education Department of the Autonomous Region and other seven departments jointly issued the "Establishing and Improving the Autonomous Region"Work Plan for Long-term Mechanism of Joint Renovation in the Market of "Food, Clothing, Housing and Transportation", by establishing a long-term mechanism for joint renovation, the market of "Food, Clothing, Housing and Transportation" will be continuously and steadily rectified, and in combination with the "Iron Fist" action organized by the General Administration of Market Supervision to investigate and deal with cases in the field of people’s livelihood, in view of the outstanding problems strongly reflected by the masses and highly concerned by public opinion, the law enforcement will be continuously strengthened, and economic violations in the market supervision field will be investigated and dealt with according to law, so as to effectively curb the frequent trend of

Inner Mongolia Daily reporterAs the saying goes,"Food is the most important thing for the people, and food safety is the first priority", and food safety is more important than Mount Tai. How does the Education Department of the Autonomous Region, as the administrative department of education in the whole region, do a good job in campus food safety?

Yu aoqiangSchool food safety is directly related to the health of teachers and students in the school, and it is a major event that all parents, society and party and government leading departments at all levels pay close attention to, and there can be no mistake or slack. Since the beginning of this year, the education authorities at all levels in the whole region have done a lot of work on improving the quality and safety of catering, improving the food safety on campus and around, and made new progress in establishing rules and regulations, risk prevention and control, special rectification, standardization improvement and regulatory innovation, ensuring that no major food safety problems have occurred in schools in the whole region. Specifically, it is mainly reflected in the following aspects.

First, focus on strengthening the leadership of food safety organizations. The responsibility of campus food safety management was included in the annual assessment target system for the League municipal government to perform its educational duties and the leading bodies of colleges and universities, and the responsibility for maintaining safety and stability was signed at various levels. Strictly implement"Party and government share the same responsibility" and "four strictest requirements (the strictest standards, the strictest supervision, the harshest punishment and the most serious accountability)", strictly implement the responsibility system of the principal (director) of food safety, and adhere to the system of school leaders and parents accompanying meals. 

Second, pay attention to strengthening food safety publicity and education. Insist on carrying outThe food safety publicity week education activities with the theme of "paying attention to food safety and caring for the health of teachers and students" extensively carried out food safety publicity and education, and widely publicized food safety and nutrition and health knowledge to teachers and students. A college student competition on food safety, nutrition and health knowledge in the whole region was held, and the team of Inner Mongolia University won the first place in the competition, and represented our region in the 2021 "Yum! Cup" finals of food safety in university campus activities.

The third is to strengthen food safety supervision and management. Education administrative departments at all levels go deep into the front line, carry out food safety inspection in schools, and urge the implementation of the main responsibility of food safety. Cooperate with the market supervision department, vigorously promote the management mode of no defect in supervision responsibility, no blind spot in supervision area and full coverage of supervision object, and realize the supervision area, supervision object and supervision responsibility."Three people". Regularly jointly study the food safety situation on campus and conduct supervision and inspection. Encourage and guide parents and society to actively participate in school food safety management, and promote the construction of a campus food safety school-community co-governance work pattern.

The fourth is to pay attention to strengtheningConstruction of "Bright Kitchen in internet plus". Actively promote the construction of "internet plus Ming Kitchen Bright Stove" and promote the information construction of food safety management in school (kindergarten) canteens. Up to now, there are 5,532 canteens in schools in the whole district, with 5,458 "bright kitchens" with a coverage rate of 98%, and 1,206 "bright kitchens" with a coverage rate of more than 20%. The coverage of "internet plus Ming Kitchen Bright Stove" in schools in Hohhot increased by 25 percentage points compared with last year.

Fifth, pay attention to strengthening the prevention and control of epidemic situation on campus. In conjunction with the Health and Health Commission, the Market Supervision Bureau, the Public Security Department and other departments, we will issue a series of documents on prevention and control of epidemic situation, vaccination, prevention and control of infectious diseases and food safety at school, and continue to strengthen schools around the country to keep the school epidemic prevention and control, and keep the campus food safety in check, so as to achieve normalization, full staff and whole process of epidemic prevention and control and food safety.

In the next step, our office will further strictly implement the main responsibility of campus food safety management, strengthen the hardware construction of school canteens, fully equip professionals, carry out business training, and continuously promote the modernization of school (kindergarten) food safety governance system and governance capacity to ensure the majority of teachers and students.Safety on the tip of the tongue.

China Quality News Inner Mongolia reporterPlease tell us what rectification work has been carried out by the Housing and Construction Department of the Autonomous Region and the Market Supervision Bureau in the field of housing construction, and what results have been achieved?

Gu FengminIn 2021, the housing and urban-rural construction departments at all levels in the whole region, in conjunction with the market supervision departments, will organize their efforts and make a precise strike in accordance with the requirements of the "Work Plan for Market Renovation in the Field of" Food, Clothing, Housing and Transportation "in 2020" jointly formulated by the market supervision bureau of the autonomous region and other seven departments. In terms of real estate development, the "Work Plan for Special Renovation in the Field of Real Estate in 2021" was issued, and the "Notice of the Ministry of Housing and Urban-Rural Development and other eight departments of the State to continuously rectify and standardize the order of the real estate market" was forwarded and seriously implemented, and the problems existing in the advertising of commercial housing sales in real estate development enterprises, the supervision of commercial housing contracts, the supervision and acceptance of fully renovated commercial housing quality, and the mapping procedures of commercial housing area were strictly rectified; In terms of building construction, the Key Points of Project Quality and Safety in 2021, the Notice on Further Strengthening the Supervision and Management of the Quality and Safety of Housing Construction and Municipal Engineering in the Region, and the Notice on Strengthening the Management of the Quality and Safety of Renovation Projects of Old Urban Residential Areas were issued to rectify the problems existing in the quality and safety sampling inspection and whole-process supervision of building materials at the construction site; From the aspect of property services, the Standing Committee of the 13th People’s Congress of the Autonomous Region has adopted the newly revised Regulations on Property Management in Inner Mongolia Autonomous Region, which regulates the pre-entry of property, the formulation of property charging standards, the management of property advertising fees, property charging standards and service levels. In order to standardize property management activities, safeguard the legitimate rights and interests of owners and property service providers and create a good living and working environment.

Through centralized rectification, the whole region inspected real estate development enterprises.3,538 families and 3,752 projects. Of the 287 companies found to have chaotic behaviors in the real estate market, 223 have been dealt with and 54 have been interviewed. 90 notices of ordering project rectification were issued, and 36 projects were rectified on site. Seven typical cases were exposed and 25 cases were transferred to relevant departments for disposal. Four enterprises will be recorded in the integrity file, and 165 real estate enterprises will be cancelled. A total of 2,919 real estate agencies and 2,116 projects were inspected in the whole region. There are 270 cases of chaos in the real estate market, 249 cases have been handled and 21 cases have been interviewed. 65 pieces were rectified on site, and 171 pieces were ordered to be rectified. 13 typical cases were exposed and 6 cases were transferred to relevant departments for disposal. There were 8 administrative penalties, with a penalty amount of 170,000 yuan.

Sampling inspection in the whole districtIn 76 projects under construction, 2,188 hidden dangers of various construction quality and safety were found and rectified on site. 15 law enforcement proposals, 19 notices of shutdown and rectification, 46 notices of hidden dangers rectification were issued, and the legal representatives, project leaders and safety leaders of 10 enterprises in 3 projects were interviewed.

A total of property service enterprises were inspected in the whole region.3771, 8591 projects. There are 198 cases of chaos in the real estate market, 183 cases have been handled and 15 cases have been interviewed. 105 on-site rectification projects. 55 projects were ordered to be rectified within a time limit, and 51 notices of rectification were issued. There were 12 administrative punishments and 2 cases were transferred to relevant departments for disposal.  

Here, I also want to publish a set of data, aiming at the problems left over from the history of real estate that people are concerned about.As for the "three difficulties" problem, by the end of November 2021, there were 2,929 projects and 1,390,600 sets of projects to solve the problems left over from the history of real estate in the whole region, accounting for 97.8% and 99% respectively. Among them, there are 310 "difficult to move in" projects with 123,800 sets, 284 "difficult to move back" projects with 49,700 sets, and 2,335 "difficult to apply for permits" projects with 1,217,100 sets were assisted by the Natural Resources Department of the autonomous region. Among them, 974,300 sets of household registration have been handled, with a completion rate of 81%.

In the future work, we will, as always, unite with the market supervision department of the autonomous region and take the initiative to practice.The development idea of "people-centered" adheres to the problem orientation, and according to the principle of "territorial management and industry supervision", it earnestly fulfills the main responsibility of the real estate market supervision, realizes information sharing, and takes accurately cracking down on illegal acts that infringe on the interests of the masses and standardizing the order of the real estate market as the normalization of the work of rectifying the chaos in the real estate market. It is necessary to work hard to form a joint rectification force through coordination and co-governance, and to achieve results in long-term and regular governance. Effectively solve the housing problem of the people, turn the worries of the people into comfort, and constantly enhance the sense of gain of the people; Turn the troubles of the masses into happy things and constantly enhance the happiness of the masses; Turn the worries of the masses into worries and constantly enhance the sense of security of the masses; Strive to make the broad masses of the people truly "live and work in peace and contentment."

People’s Daily reporterPlease tell us about the rectification work jointly carried out by the Cultural Tourism Department of the Autonomous Region and the Market Supervision Bureau in the field of tourism market, and what achievements have been made?

Bai yiqunIn order to promote the high-quality development of tourism, standardize the operation order of the tourism market and thoroughly rectify the tourism market."Unreasonable low-cost travel" and other outstanding problems, according to the "Notice of the Ministry of Culture and Tourism on Launching the Special Rectification Action for Unauthorized Travel Agency Business", the Department of Culture and Tourism of the Autonomous Region, together with the Market Supervision Bureau and other departments, launched a special rectification action for unlicensed travel agency business in the whole region from March to August this year. During the period, the administrative departments of culture and tourism and the comprehensive law enforcement agencies of cultural markets in the whole region took active actions, dispatching 18,625 law enforcement officers, inspecting 5,865 travel agencies and scenic spots, investigating and handling 20 illegal travel agencies, placing 63 cases on file for investigation, revoking 3 travel agency business licenses, and investigating and handling 26 tour guides, thus recovering economic losses of more than 500,000 yuan for tourists. Through the implementation of the special rectification work of the tourism market, the order of the tourism market in the whole region has been well standardized, creating a favorable market environment for the tourism industry to resume production and business.

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ICBC launched the "Digital Finance Partner" campaign and released a new version of mobile banking.

On March 19th, 2024, Industrial and Commercial Bank of China launched the "Digital Finance Partner" in Beijing and released version 9.0 of mobile banking. ICBC will unite all parties to promote the deep integration of innovation chain, capital chain, service chain and ecological chain, write a big article on digital finance, and more strongly support the construction of a network power, a digital China and a financial power. Liao Lin, chairman of ICBC, and Liu Jian, vice president of Xinhua News Agency, attended and delivered speeches. Duan Hongtao, vice president of ICBC, and Yao Mingde, member of the Party Committee, attended the conference.

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The just-concluded National People’s Congress has made new arrangements and put forward new requirements for the development of digital economy and digital finance. ICBC earnestly practices the political and people-oriented nature of financial work, accelerates the construction of D-ICBC, promotes the digital transformation of kinetic energy, fully meets people’s multi-level and diversified financial needs, and promotes the integrated development of digital economy and real economy. ICBC will closely focus on the national strategy and economic and social needs, strengthen the joint innovation of "Industry-University-Research", promote breakthroughs in research and development of a number of key core technologies, and at the same time fully support strategic emerging industries and jointly develop new quality productivity; Create a new scene and new format of financial infrastructure services, do a comprehensive and one-stop service, and be the "digital financial partner" preferred by customers; Focus on solving the people’s "urgent difficulties and worries", work with all parties to crack the blocking points of cross-industry cross-border services, and at the same time make good use of the advantages of offline services to effectively bridge the digital divide between the elderly and foreigners in China.

ICBC’s "Digital Finance Partner" action will further focus on GBC (government, industry and consumption) three-terminal ecology, and work with digital finance partners to serve national reform, industrial upgrading and people’s livelihood.One is "benefiting the people by counting"Integrate digital financial services into the open scenes of people’s livelihood such as consumption, community, workplace and pension, and provide low-cost and high-efficiency digital financial services for the people.The second is "prospering enterprises by numbers"It will promote the short-board industry to supplement the chain, the advantageous industry to extend the chain, the traditional industry to upgrade the chain and the emerging industry to build the chain, and fully empower the industrial development.The third is "optimizing politics by numbers"Actively participate in the construction of digital government, jointly build an interconnected, intensive and efficient digital government platform system, and serve the modernization of the national governance system and governance capacity.The fourth is "helping agriculture with numbers"Deepen cooperation with the supply and marketing cooperative system and leading agricultural enterprises, build a digital financial ecology of agriculture, rural areas and farmers, build rural digital infrastructure, help farmers and agriculture-related enterprises share digital dividends, and accelerate the comprehensive revitalization of rural areas.

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At the press conference, ICBC released the latest upgraded version of mobile banking 9.0. The new version of mobile banking uses cutting-edge digital technology to improve service supply from five aspects: great wealth, full financing, promoting consumption, strong intelligence and excellent experience, so as to provide customers with smarter and more convenient mobile financial services.Function upgradeICBC’s new version of mobile banking pioneered the "map-based" family wealth function in the industry, realizing family asset management, family wealth planning and family rights sharing, and promoting the wealth community service to be more popular and universal; The pension financial zone integrates the "three pillars" of social security, annuity and personal pension, covering the life-cycle pension financial needs of customers; The Pratt & Whitney special edition opens up dual channels for individuals and enterprises, and supports one-stop handling of multi-scenario Pratt & Whitney financing.Interface design, pioneered the "embracing" homepage, optimized the functional layout, and supported one-click direct access to common services; The account details inquiry is extended to 16 years, and a "digital intelligence account book" is tailored for customers; Launch services such as remote office, same screen office, code scanning office, green office, etc., and realize "no need to run once" for many businesses; The digital employee family such as "Xiao Zhi" is the first in the industry, which brings a new digital financial experience with a more modern sense of technology and immersion.

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At the event site, ICBC signed a cooperation agreement on digital financial services with the Shandong Provincial Department of Human Resources and Social Security, Hunan Provincial Federation of Supply and Marketing Cooperatives and other government agencies and corporate customer representatives to jointly create a new ecology of "digital+industry", "digital+government affairs", "digital+people’s livelihood" and "digital+inclusive".

At present, ICBC has over 550 million personal mobile banking customers and over 200 million monthly customers. Expand scene cooperation around digital people’s livelihood, digital industry, digital countryside, digital education, digital government affairs and other fields. Open banks connect more than 50,000 ecological partners and serve more than 10 million small and micro enterprises; The loan balance of the core industries of the digital economy exceeded 800 billion yuan, and the maturity of financial digitalization was certified at the highest level. In the application of artificial intelligence, it is the first in the industry to build an autonomous and controllable 100 billion-level AI large model technology system, and "digital employees" have undertaken the annual workload equivalent to 30,000 employees.

 

 

The content of this article is contributed by enterprises for reference only.

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The historic moment of China film is being staged here!

Special feature of 1905 film network Deepen the reform of the cinema system, stimulate the vitality of the industry and build a high-level film market system. On October 26th, the 24th National Film Promotion Conference, the opening ceremony of the first film fair and the symposium on the development of China film industry were held in Hengdian.


At the scene, the representatives of 24 films and the representatives of the cinema completed the signing ceremony of the sub-line distribution, and jointly opened a new chapter in the future cooperation of film production distribution and screening. Representatives of big coffee and film companies from all walks of life gathered together to discuss the new opportunities brought by the reform of the cinema system and the distribution of different lines to the development of the industry.


Mao Yu, executive deputy director of the State Film Administration, Zhang Pimin, chairman of the China Film Foundation, Yan Peng, director of the Industry Department of the State Film Administration, Hou Xiao, deputy director of the Marketing Department, Cao Yin, director of the program center of the film channel and secretary of the Party Committee, Yang Wujun, director of the State Film Specialized Office, Liu Yuxia, deputy director of the State Film Specialized Office, Zhang Hong, secretary and director of the Party branch of the Film Digital Program Management Center, Han Xiaoli, president of the China Film Distribution and Projection Association, and Fan Qingyu, deputy director of the Propaganda Department of Zhejiang Provincial Committee. Lv Weiqiang, member of the Standing Committee of Jinhua Municipal Committee of Zhejiang Province and Minister of Propaganda, Lou Langjian, secretary of Dongyang Municipal Committee and director of Hengdian Film and Television Culture Industry Cluster, Xu Tianfu, vice president of Hengdian Group and chairman of Hengdian Film and Television Co., Ltd., and more than 700 film practitioners from 50 cinemas, over 70 film investment companies, distributors and producers attended the opening ceremony. The opening ceremony and special forum were presided over by the host of the film channel.



It is reported that the 2023 China Hengdian Film & Festival of China will be held in Hengdian from October 25th to 28th. The movie channel will launch "Gathering!" for two consecutive days on October 26th and 27th. China movies — — Direct hit 2023 China Hengdian Film & Festival of China "movie channel integrates live media activities, focusing on the China Film Corps’ assembly and appearance in Hengdian with cinematic language, professional perspective, life-oriented voice and panoramic documentary live broadcast, expanding the communication space of Hengdian Film & Festival of China and Wenrong Award, and at the same time creating the brand of" Six Princes Movie Lifestyle "to empower the film industry with" Six Princes "IP.



The National Film Fair officially opened.

Open a new chapter in film production, distribution and projection cooperation


The 14th Five-Year Plan for China Film Development proposes to build a high-level film market system, expand and extend the film industry chain, promote the sustained prosperity and development of the film market, encourage innovative businesses such as branch distribution, multiple rounds distribution, regional distribution and focus distribution, and promote the development of characteristic cinemas such as People’s Cinema and Art Cinema.


The National Film Promotion Conference is also the first national film fair. Han Xiaoli, president of the organizer China Film Distribution and Projection Association, said that the first fair was jointly founded by the forces of film production, distribution and projection industries, which is a milestone in improving the construction of a modern film market system. "We believe that the establishment of the National Film Fair will contribute to creating a market-oriented, rule-based, international film industry environment and building an efficient, standardized, fair competition and fully open film market system."


At the opening ceremony, No Problem, Red Pig, Last Night, Tree Talk, Guo Ding Soul, Mom and Seven Days, Zhong Ken, Whispering Man, Searching for Secret Nature: Inability, Searching for Secret Nature: The Past of the Earth, Love Adventure in A Test, Fortress, Beacon Pond Field, Diving. Representatives of producers and distributors of 24 films, etc., completed the signing ceremony of sub-line distribution with the cinemas that reached the cooperation intention.



The signing ceremony conveyed a high degree of confidence in deepening cooperation in future production, distribution and screening, and reflected the determination of the film industry to continue to deepen reform and its positive attitude in coping with difficulties, which was a crucial step for the development of sub-line distribution, multi-round distribution, regional distribution and focus distribution.


Deepen the reform of cinema system

Industry representatives discuss new opportunities of "distributed distribution"


After years of rapid development, China’s film industry has made remarkable achievements. Facing the ever-changing market and escalating audience demand, in the seminar on the development of China’s film industry, industry representatives discussed in depth how to deepen the reform of cinema system, stimulate the vitality of the industry and promote the comprehensive recovery of China’s film industry, and discussed the new opportunities and challenges brought by "split distribution".


Zhang Dayong, assistant to the general manager of China Film Co., Ltd. and manager of China Film Distribution and Digital Development, pointed out that the biggest problems encountered by cinemas at present are the homogenization of operation and insufficient attendance in "non-prime time", and it is urgent to develop diversified business forms and increase cinema revenue. Therefore, in recent years, China Film has carried out relevant attempts of "scheduled screening" mode, which has accumulated valuable experience for exploring regionalized and differentiated film supply and distribution and screening modes, and also opened an attempt of separate distribution.



CEO Maoyan Entertainment believes that the film industry in China is undergoing a transformation from large-scale to refined and market-oriented. The previous emphasis on unified filming and centralized screening can no longer meet the needs of the development of the industry. Separate distribution will make more works, especially small and medium-cost works and art films, no longer limited by large schedules and short periods, and have more market-oriented opportunities.



"The change from’ promotion’ to’ transaction’ means the change from the traditional unified issuance and unified projection to the market-oriented and flexible negotiation trading mechanism." Li Jie, president of Alibaba Pictures, believes that the opening of the first film fair is an important event recorded in China’s film history, "which will greatly improve the efficiency of resource allocation and thus meet the audience’s ever-increasing demand for watching movies."



According to Chen Hongtao, vice president of Beijing Wanda Travel Industry Group and CEO of WANDA CINEMAS, the development of separate distribution in China film market is an important direction in the future, which will fully release the enthusiasm of producers, distributors and screeners, and help small and medium-sized films to fully tap the regional characteristics and achieve more accurate marketing under the limited budget, thus ensuring the supply of every "weekend file" in the film market, cultivating the viewing habits of young audiences and meeting more diversified viewing needs.



Dai Yun, deputy secretary of the Party Committee and general manager of Shanghai Film Co., Ltd., from the perspective of cinemas and cinemas, thinks that distributed distribution puts forward higher requirements for cinema operation and cinema management. On the one hand, cinemas should improve their ability of content selection, judgment and marketing, and empower cinemas. On the other hand, cinemas should adjust their business philosophy to face the needs of audiences in their regions more directly, and truly "adapt to local conditions, stores and individuals".



The founder, chairman and general manager of Bona Film Group Co., Ltd. suggested that in the exploration of distributed distribution, multi-hall cinemas should be ahead, and cinemas with more than seven halls can take out one or two halls to try distributed distribution. At the same time, producers, distributors and exhibitors should form a joint force to jointly expand the market and achieve mutual benefit and win-win.



Li Wei, the chairman of 1905 Film Network, started from the successful experience of the film channel in promoting and marketing "to help good films", and put forward that distributed distribution puts forward higher and more detailed requirements for film promotion and marketing. "How to accurately cover the target population, realize customized output and long-term communication, we must follow the principle of" three closeness ",that is, close enough to the film itself, close enough to the main creation and close enough to the audience."



To this end, the movie channel continuously plans customized marketing plans for many high-quality domestic blockbusters from the summer file to the National Day file, showing the front and back of the premiere and roadshow in the form of "panoramic documentary live broadcast", highlighting authenticity, interaction and customization, and distributing and spreading with the help of new media matrix, and the online and offline linkage will maximize the sound volume.


At the same time, Film Channel and 1905 Film Network also made great efforts to build the brand of "Six Princesses, Movie Life Home". During the current Hengdian Film & Festival of China, they launched a tour of Hengdian film and television, unlocked the special live broadcast of good things around the film and television, and created the concept of "movie+life" in the form of "cultural output" and "good things recommendation" to help develop new film consumption patterns.


China Film Corps Assembles Hengdian! On October 27th, in the live broadcast of "Direct Attack on Hengdian Film & Festival of China, China, 2023" movie channel, various blockbusters will continue to bring heavy films, and the 9th Wenrong Award will also be grandly announced, looking forward to the China film market and the industrial development direction, cheering for China films!


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"Geek All-Star Game" TCTF2019 goes to war: Top Geek Team Competition

  Beijing, June 8 th, "Geek All-Star Game" — — The offline final of the 3rd Tencent Capture The Flag (TCTF) started at 10:00 am on June 8th, Beijing time, at Shanghai West Coast Art Center. Twelve top international teams from eight countries and regions around the world gathered here to launch a 30-hour uninterrupted competition for the last place in the DEF CON CTF 2019 global finals of the "Hacker World Cup".

  CTF is a popular form of information security competition. DEF CON CTF, the birthplace of CTF, is the CTF competition with the highest technical level and influence in the world, which is equivalent to the "Hacker World Cup". As the earliest and only wild card tournament authorized by DEF CON CTF in Chinese mainland for three consecutive years, TCTF has become one of the most professional and largest CTF events in China, with the "Starlight Glimmer" on the field, which brings together the world’s top geek teams and is called "Geek All-Star Game". The quality of the competition questions has also improved year by year. This year, a new competition question that is close to the forefront of the industrial Internet has been added. In the past three years, TCTF has accumulated more than 10,000 contestants, which has helped China’s new security forces to grow rapidly.

  The number of participating teams has increased by over 30%, and the world’s top geeks have gathered in the "All-Star" lineup.

  TCTF, as a professional CTF challenge initiated by Tencent Security, sponsored by Tencent Security College and Tencent Security Joint Laboratory, undertaken by Tencent Security Cohen Laboratory and co-organized by 0ops security team, has received positive responses from many top international teams and domestic universities. TCTF is divided into international competition for the whole world (0CTF) and RisingStar CTF for domestic universities. This year, 1,248 teams participated, and the number of participating teams increased by 30.4% year-on-year.

  Teams shortlisted for this TCTF International Competition come from eight countries and regions, including China, Japan, South Korea, the European Union, Russia, Germany and Poland. Star teams gather and live in Starlight Glimmer. The Polish team Dragon Sector, which won the first and second TCTF International Competition in CTF TIME2018, the Balsn team in Taipei, China and the LC BC team in Russia, which ranked second in the world, and the traditional Korean team CyKor, etc., have covered recent years.

  The competition in the final of Nova Invitational Tournament is equally fierce. There are three nova teams at home in Shanghai: Ph0t1n1a team of Shanghai Jiaotong University, and sixstars team and Whitzard team of Fudan University. There are also 12 famous teams, including Emmmm and Nu1L, the well-known joint teams of universities in China, and L team of xidian university, who have participated in the international professional CTF competition as challengers.

  Add Yunan Quancheng and other frontier competition questions to train industrial Internet security talents in actual combat.

  High-quality competition questions are a highlight of TCTF this year. The high quality of TCTF events has always been highly respected by the industry, and the 2018 international competition was also rated as the only CTF event in Chinese mainland by CTF TIME. This year, TCTF continued the international standard problem-solving competition system. Tencent Security Joint Laboratory and 0ops team of Shanghai Jiaotong University jointly issued the competition questions, deeply integrating the long-term offensive and defensive experience of both research teams, and trying to meet the actual requirements to the greatest extent. At the same time, this year, more innovative has integrated into the frontier hot fields such as AI, cloud computing, Internet of Things, etc., closely following the actual field and security demands of the industrial Internet, so that participants can challenge and experience the real-world network security attack and defense technology in the process of solving problems.

  In order to let the audience better participate in this international top-level event, a visual big screen was used in the final scene to broadcast the wonderful offensive and defensive trends in real time, and the whole process was explained by the security researcher of Tencent Security Cohen Laboratory with rich practical experience. The contest also specially customized the "geek suit" to hide an interesting CTF test question. The audience and netizens who watched the live broadcast through Tencent University can participate in solving the "mystery" and win rewards such as cash and TCTF commemorative gifts.

  It is worth mentioning that this year’s TCTF Offline Finals is dedicated to creating a geek culture with China characteristics. It will change the traditional award ceremony, and directly transform the arena into a Party site after the competition, so that the award ceremony will change "every second" and feel the geek culture with China characteristics.

  Help the growth of young geeks in China and forge a "double-class" network security talent training platform

  Different from the traditional CTF competition focusing on information security technology confrontation, TCTF also deeply undertakes the function of discovering and cultivating network security talents. After the precipitation of three TCTF events, Tencent Security strives to build a "double-first-class" network security talent training platform: by holding "first-class" CTF events to compete with the world’s top teams; Create a "first-class" talent training platform to accelerate the growth of the younger generation of cyber security talents in China.

  At present, Tencent Security has formed a full-chain talent training model: relying on the TCTF competition platform, combining Tencent Security College and the Joint Security Laboratory to build safety talents, building a cooperation and exchange platform in Industry-University-Research, and forming an ecological chain of discovery-training-transformation. We will select potential students through TCTF platform, and then provide professional training opportunities and employment resources through the "words and deeds" of Tencent Security Joint Laboratory. At the same time, we will also have the opportunity to participate in top information security competitions at home and abroad, forming a complete talent training closed loop from theoretical education in colleges and universities to enterprise skills training to international competitions.

  Tencent security "double first-class" network security talent training platform construction has also achieved phased results. At present, Tencent Security has established joint laboratories and research institutes with Guangzhou University, Beihang University, xidian university, Wuhan College and other universities to cultivate applied talents with strong practical ability and further enhance the research and development capabilities of universities and enterprises in the frontier information security technology field. In terms of events, the Tencent eee team, with Tencent Security Cohen Lab as the main force, successively won the online and offline champion of the Strong Net Cup, the champion of the first "Net Ding Cup" network security competition, the overall champion of the "Guard Net Cup" and the first place in the single prize in 2018. Tencent Security Team, which was jointly established by several departments, won both the "attack" and "defense" titles in the "2018 Guiyang Big Data and Cyber Security Attack and Defense Exercise", which is the most rigorous cloud security practical exercise in China, and defended Tencent security in the field of cloud services. Leading position; Shanghai Jiaotong University 0ops, Fudan sixstars and Zhejiang University AAA teams hatched by TCTF platform have also repeatedly entered the forefront in the three major competitions.

  During the current TCTF, the third China University Information Security Talent Training Salon will also be held simultaneously, bringing together information security teachers from major universities across the country to offer suggestions and suggestions on network security talent training. In addition, TCTF2019 linked with TenSec Tencent Security International Technology Summit for the first time, opening up the connection between technical practicality and professionalism, creating opportunities for young geeks in China to communicate with the world’s top security cafes, and further improving the closed-loop mode of personnel training.

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The 2023 FISU Football World Cup ended and Beijing Normal University won the women’s team championship.

People’s Daily Online, Beijing, November 1 (Reporter Yang Lei) On October 31, the 2023 FISU Football World Cup ended in Jinjiang, Fujian. Beijing Normal University beat paulista University of Brazil in the women’s final and won the championship, while paulista University men’s soccer team won the men’s championship.

On the afternoon of October 31st, the battle for the women’s championship of the 2023 FIFA World Cup in Jinjiang was held at the training ground of Jinjiang Football Center. The team of Beijing Normal University, which represented China, played against the team of paulista University in Brazil, and the two sides fought for 120 minutes and drew 2:2. In the final penalty shootout, Beijing Normal University won the championship with a total score of 7:6.

"Today, we made full preparations for playing for 120 minutes and presented a very wonderful game to everyone. It is our honor to stand on the highest podium again after 12 years. " Bi Yan, former China international and head coach of Beijing Normal University, said after the game.

At the 2011 Shenzhen Universiade, Bi Yan helped the Beijing Normal University women’s football team win the championship by beating the Japanese team 2-1. Twelve years later, as the head coach, she led the team to the highest podium in the world college football again.

In the men’s final, paulista University of Brazil beat the Ukrainian National University of Economics and Business men’s soccer team 7-6 in a penalty shootout and won the championship. Hohai University’s men’s soccer team, representing China, created the best result of China University’s men’s soccer team in the FIBA World Cup, and finally won the eighth place.

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Ankle swelling is not as simple as drinking too much water.

  Swelling is called edema in medical terminology, which is more common in the ankle. Many people think that ankle swelling is caused by drinking too much water, but it is not. The website of American Journal of Prevention recently analyzed this and summarized 12 reasons for ankle swelling. Swelling If left untreated, swollen ankles will become painful, it will be difficult to walk, the joints will be stiff and the skin will be elongated. Even worse, swelling or blood clots, infections, and even signs of heart problems.

  Sit or stand all day: If your work requires standing (or sitting) in one place for a long time, then ankle swelling is a natural phenomenon. Dr Steven winfield, director of the Department of Foot and Ankle Surgery at Mount Sinai Hospital in new york, explained: When you move around, the muscles involved in exercise help you to import body fluids and blood into and out of your limbs. However, without the help of muscles in motion, blood and body fluids will gather in the feet and ankles.

  Side effects of pregnancy: among the many changes experienced by pregnant women during pregnancy, ankle swelling may be the most common. According to the American Pregnancy Association, this is mainly because the extra blood and body fluids produced by women during pregnancy soften the body and help it expand as the baby grows. Changes in hormone function and extra pressure in veins may also cause ankle swelling during pregnancy.

  Injury: Whether you hit a table or sprained your ankle while running, injury is a common cause of ankle swelling. When the ankle is injured, the body will send extra blood to this area; This will not only bring healing cells, but also cause swelling, thus keeping the injured joint still. In the case of injury, swelling may also be accompanied by redness or bruising.

  Infection is brewing: although untreated wounds around the ankle joint will infect the inside of the joint, any bacteria that enter the blood may eventually enter the joint. The most obvious signs of infection are swelling, tenderness, fever and redness.

  Infants and the elderly are particularly prone to suppurative arthritis, that is, bacterial or fungal infection leads to joint inflammation, accompanied by redness, pain and fever. In addition, some skin diseases (such as cellulitis, a rapidly spreading bacterial infection, which makes the skin appear red and blistered) can also cause swelling of the ankle, because it often appears in the lower leg of adults.

  Lymphedema: Lymphatic system transports lymph (including white blood cells and waste) to the whole body. However, for patients with lymphedema, their lymphatic system is damaged or blocked, resulting in lymph deposition at the distal end of the limb. Although some cancers (and cancer treatments) can cause lymphedema, infection can also stimulate swelling. Symptoms of lymphedema also include heavy or tight arms or legs, inability to move normally, repeated infections, skin hardening or thickening, and difficulty sleeping.

  Weight gain: Overweight and obese people have swollen ankles for two reasons. First of all, the extra weight applied around the joint will cause fluid retention around the joint. In addition, excessive hormone storage in excess fat cells will also lead to changes in hormone function, resulting in fluid retention.

  Taking certain drugs: Due to the complex interaction between drugs (including over-the-counter drugs) and the body, they may cause ankle swelling. Some drugs can cause fluid retention. Some drugs for treating blood pressure, anti-inflammatory steroids and even non-steroidal anti-inflammatory drugs (such as ibuprofen) have such side effects. Estrogen and some antidepressants can also cause ankle swelling.

  Arthritis: Symptoms of arthritis include joint swelling, pain, stiffness and difficulty in moving. This disease is very common in the elderly and will affect all joints of the body, including the ankle. Inflammation associated with arthritis causes joint swelling.

  Signs of blood clots: One of the most shocking causes of swelling around the ankle is blood clots (which usually spread further up the leg). If the swelling on one side continues to spread upward, it needs to be checked in time. In some cases, blood clots can enter the lungs and lead to life-threatening pulmonary embolism. If you notice other signs of thrombosis (such as pain, shortness of breath, dizziness, redness or discoloration of the skin), you should see the emergency department immediately.

  Intravenous work is inefficient: venous dysfunction will affect blood circulation back to the heart, allowing blood to collect on the feet and ankles. With the passage of time, the stretching function of the one-way valve of vein becomes worse, which leads to liquid leakage. This happens when the valve is damaged or weakened due to aging or sedentary, which is more common in middle-aged and elderly women over 50 years old.

  It may also be a symptom of heart problems: patients with congestive heart failure (caused by coronary heart disease or hypertension) have at least one ventricle that cannot pump blood normally. If the heart can’t pump enough fluid, the fluid will flow back. This usually happens in the feet and ankles, causing swelling. In more serious cases, it can extend up to the legs. Other symptoms of heart failure include shortness of breath or irregular heartbeat, persistent cough and chest pain.

  There are liver or kidney problems: kidney and liver dysfunction will affect the content of body fluids, causing fluid retention and swelling of ankle joints. In the case of kidney damage or nephropathy, the kidney either leaves too much fluid and sodium, or there is not enough protein in the blood, which will lead to fluid accumulation in the lower limbs. When renal failure occurs, swelling and tenderness will affect the whole leg below the knee. Liver disease also involves a low level of protein in the blood, resulting in fluid leakage and swelling of the lower limbs.

  Compile/Guo Shaoshan

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There are three reasons why some people have negative views on running.

In the eyes of different people, the meaning of running is different. People who insist on running will regard running as a part of their lives. They enjoy running and at the same time, running brings them health and positive energy. Most people who don’t run think that running is a very boring and tiring exercise; And there are some people who have little knowledge of running. Instead of realizing the joy of running, they think they are self-righteous.

It is worth noting that among the above three categories of people, the first category is in the minority, and the second and third categories are in the majority. Because the latter is in the majority, their understanding of running has affected the direction of public opinion, which has led to low or even negative evaluation of running among the people. There are three typical examples:

Because of the above views, many people are discouraged from running, and some even advise their running relatives and friends to stay away from running in case of accidents. We can also see arguments between runners and non-runners on the Internet. Now I will talk about the above three typical problems from the perspective of runners.

01 > > Does running really hurt your knees?

"Running hurts my knee" is the most popular negative view of running. The author was once asked by several friends whether running hurts my knee. The actual situation is that I have been running for more than 2,000 kilometers, and I have never had knee pain. My running friends have never had knee pain. Most of the running injuries I know are foot pain, muscle strain and falls, of which foot pain is mostly related to sprain, and muscle strain is a situation that occurs in most sports. In addition, every running friend has no knee pain.

As for knee pain, it is said that there is only one kind of person who will have knee pain when running, and that is "running knee". This kind of person is not suitable for running by nature, and there are elements of abnormal knee bone development in it. So as long as you are not a "running knee", you can rest assured that there will be a problem of running knee pain.

02 > > About accidents caused by running.

It is widely circulated that marathon running may cause accidents, and there is a lot of related information on the Internet. In fact, if you explore it carefully, you will find that accidents caused by marathon are actually very few and belong to very small small probability events. However, accidents caused by marathon are easy to attract social attention, mainly because marathon events are often local high-level sports events, and the media are more concerned. If there is an accident, news will easily fly all over the place. In fact, the accidents of marathon running are far less than those of swimming, cycling, racing, boxing, football and other sports.

03 > > Can you lose weight by running?

There is also a widespread negative comment on running, that is, running can’t lose weight. This understanding exists not only among ordinary people, but also among some so-called fitness experts. The reason for this situation is that some unreliable fitness theories mislead people’s views, one of which is "running takes 30 minutes to start burning fat". In fact, this statement belongs to the fitness theory of Jianghu School, and there is no scientific basis, but it is just a rumor on the Internet.

Someone ran only a few times at intervals, only a few hundred meters at a time, and arbitrarily said that running can’t lose weight. In fact, this is an irresponsible behavior and excuses his laziness. In the final analysis, losing weight is not an easy task. If you want to lose weight, you have to pay sweat, time and energy. For running, the threshold for losing weight is to run 3 kilometers a day. As long as you can do it, you will definitely lose weight.

Summary:

Running is the king of physical training. Sports and military physical training will take running as the primary means. The main reason is that running can quickly create exercise and its exercise efficiency is very high. At the same time, running is a simple and easy exercise, with low requirements for venues, equipment and teams, and anyone can participate, so running is a very good choice for a person in the process of fitness.