On the evening of September 8th, the 5th "BAZAAR Star Charity Night", the China Charity Festival, opened in China World Hotel. Zhang Ziyi, a famous movie star, spent 550,000 yuan that night to win Cartier’s brand-new LOVE series 18K gold diamond watch, which became the "queen of the bid" and won the title of "the most influential charity star in China in 2007". China news agency
On June 24th, Gong Li appeared at the "Jin Jue" award ceremony of the 10th Shanghai International Film Festival, and her sexy dress attracted a lot of attention. China news agency
In the international entertainment circle, there are 20 stars.
China News Network on September 21st "The conventional division of’ first-line, second-line and third-line stars’ in China is actually a misunderstanding. The classification of star ratings in the world is very detailed, and there are strict definitions from level 1 stars to level 20 international superstars. Previously, in China, this concept was unknown. " Tian Jinshuang, a well-known domestic entertainment planner and editor-in-chief of Man of the Week, said.
In the entertainment circle, most stars are very shy about talking about their own level, except for big-name stars. However, the classification of stars is closely related to their own development and potential profits. So, how is the international star rating divided?
Tian Jinshuang explained, "The classification of international star grades is mainly divided into two scales. One is space, which is the range touched by a star’s popularity. For example, according to the popular space of star works, are you popular in counties, cities, provincial capitals or the whole country? The other is time, that is, the longest time that a star’s popularity lasts. For example, the popularity of a song for three days and two years is completely different, and the horizontal and vertical points formed by the combination of the two constitute the actual level of a star. "
From this table, we can see that the first-class stars have the lowest popularity, while the twentieth-class stars have the highest popularity. In other words, if my work is popular in the local area for one day, I will be a first-class star. If my work is popular in the local area for a week, I will be a level 5 star.
As can be seen from this chart, generally speaking, the first, second and third-tier stars are above Grade 9, and Grade 9 is a passing line for stars. A star’s work has been popular in the local area for more than one year, and then it is not a star. The popularity of the 10th-level star will last for one year in the region, the 11th-level star will last for one year in China and the 12th-level star will last for one year in the world … The higher the level of the star, it often means that the more popular the star is, the greater the space and development potential of business profits, and the more profit feedback.
At present, most of the stars we are familiar with are between 11-12 and 15-16, such as Na Ying, Sun Nan, Fan Bingbing and Li Bingbing. At that time, singers who became popular in Guangzhou, such as Mao Ning and Yang Yuying, were regional stars at that time, and later became domestic stars after becoming popular in the whole country; Zhou Xun, for example, is between Grade 16 and Grade 16. If she wants to continue to upgrade, she must learn from Zhang Ziyi and take the international route. Before Zhang Ziyi starred in Crouching Tiger, Hidden Dragon directed by Ang Lee, her domestic level was not high, but because the award of Crouching Tiger, Hidden Dragon was recognized by western audiences, she instantly reached the 18th level and became an international superstar.
Of course, there are very few stars who can become level 20. Because it is quite difficult to reach the eternal level of works, Elvis Presley, Princess Diana, Bruce Lee, Teresa Teng, etc., are all handed down from generation to generation superstars, because their works have influenced several generations, even longer. Moreover, their popularity coverage has reached international standards. The living stars who can be called level 20 are Nicholas? Cage, Jackie Chan, etc.
Domestic entertainment "one sister" ranking list
"The dispute between’ one brother’ and’ one sister’ in the entertainment circle has always attracted the attention of the public. Everyone quarrels and quarrels, and they always can’t tell the difference. However, according to the grading standards of international stars, it is obvious that whoever is high and who is low will come to the bottom. " Tian Jinshuang said.
Tian Jinshuang takes popular stars Zhang Ziyi, Zhao Wei, Fan Bingbing, Li Bingbing, Zhou Xun and Ruby Lin as examples. He said that Zhang Ziyi was obviously the fastest in popularity and brand promotion. So her popularity is around 18, that is, she is an international star who walks in the first echelon. Although her acting route is impetuous and her acting skills are far inferior to Zhou Xun’s, the movie Crouching Tiger, Hidden Dragon has won the recognition of international entertainers.
Comparatively speaking, Zhou Xun, Zhao Wei and Li Bingbing are in the second echelon. Zhou Xun’s level is around 17, and it is approaching 18. Zhou Xun’s acting strength is well known. Orange is Red, April Day on Earth and Ci of Daming Palace are all well-known works. In recent years, she began to take the international route. For example, There is a Hollywood in Hong Kong directed by Chen Guo, The Little Tailor in 2001 and If Love in 2005 were all exhibited or screened internationally. Compared with other actresses, Zhou Xun is obviously the most entertaining.
On the same ladder as Zhou Xun, Zhao Wei is slightly inferior. Zhao Wei’s public relations awareness of entertainment crisis has been strengthened since he experienced the incident of military flag and dung throwing. The image of Little Swallow, which was originally defined as "female the Monkey King", was transformed rapidly through Green Tea and Clouds in Beijing, making it a sexy, emotional and intellectual actress.
Next is Li Bingbing. In terms of publicity strategy, her popularity is far less powerful than that of Fan Bingbing, but because she reasonably seized the opportunity of entertainment promotion. Last year, in the news event that Huayi Brothers "competed for a sister", she was the one who benefited the most. Because the final outcome was that Fan Bingbing left Huayi in a high profile, while Li Bingbing insisted on staying at Huayi Brothers in the face of contract renewal, the star’s loyalty to the company is also an important manifestation of brand influence. Therefore, after Li Bingbing left Fan Bingbing, the level of performing arts rose rapidly.
The third echelon is Fan Bingbing and Ruby Lin. Many people may think that Fan Bingbing and Ruby Lin are not on the same level, but in fact, Fan Bingbing, which is famous for its "negative gossip girlfriend" in the industry, is really well-known. Her negative news has appeared frequently, and the public’s attention has gone up, but the brand power is declining, and the overall performance strength will also decline. So in the overall level, she is under Zhou Xun, Zhao Wei and Li Bingbing.
Ruby Lin’s acting route is tepid, which is related to her star packaging and entertainment marketing, as well as her personal character. She has neither Chris Lee’s "Renlaikuang" nor Nana’s "Renlaikuang" personality, so Ruby Lin will never have negative news, so she takes a steady and tepid approach. Obviously, among the female stars who debut with her, she is the slowest.
The higher the star’s own level, the higher the commercial profit.
Is it really that important to grade stars? Behind the grading, what on earth is pushing the stars to add points for themselves at all times?
The quotation of a star is directly related to his popularity and ranking. The higher the level of a star, the more the public knows about me, and the higher the commercial profits he can convert into. The celebrity’s popularity and rank can increase the value of ordinary goods by several times. For example, a shampoo is only worth 10 yuan, but it can be sold to 60 yuan after celebrity endorsement. Among them, 50 yuan is the popularity of the stars we buy.
Of course, there are winners and losers. Shu Qi, the star, was the worst loser, because she was the heroine of Crouching Tiger, Hidden Dragon, but she was making other plays at that time, so she turned this role down, but she lost a lot this time, and this opportunity she missed invisibly made Zhang Ziyi, otherwise she would be today’s international superstar.
In order to improve their popularity, some stars use various means. Some are gossip hype, some are renaming, some are involved in legal disputes, and some even resort to unscrupulous means. Zhou Yanhong, a star, has changed her name many times in order to get rid of the situation that "people’s songs are not popular", but changing her name did not make the public remember her songs, but only remembered her as a person, because changing her name would also disperse her fan base; Some stars are Populus euphratica, who sings "Poisonous Perfume". Everyone knows this song, but no one knows who Populus euphratica is, and Wang Qiwen, who sings "Mice Love Rice". He was the first person to sing this song on the Internet, but it was the songwriter Yang Chengang who became famous.
Tell you the level of 30 popular entertainment stars
The reporter randomly listed 30 stars. Tian Jinshuang, an entertainment planner, was asked to make a general ranking analysis according to the "international star rating standard", and the results are as follows. (Note: Only the current works and popularity of stars are divided, so it is not a long-term ranking result. )
The first echelon is 18-20
-Features: International superstar, whose works are familiar to international audiences.
-Representatives: Jackie Chan, Chow Yun Fat, Jet Li, Tony Leung Chiu Wai, Andy Lau, Zhang Yimou, Chen Kaige, Jiang Wen, Maggie Cheung, Gong Li, Zhang Ziyi and Li Yuchun.
-Special case analysis: Chris Lee’s appearance in this echelon seems to be "overrated", but she is a big special case. Chris Lee was only a grassroots star before, but one thing made her rise to the top quickly, because she was once on the cover of Time magazine in the United States, which made her suddenly become an international star from a grassroots star.
The second echelon is 16-18
-Features: domestic stars, whose works are generally recognized by the national audience.
-Representatives: Stephen Chow, Jay Chou, Jia Zhangke, Huang Xiaoming, Li Yapeng, Fang Zuming, David, Xia Yu, Zhao Wei, Zhou Xun, Shu Qi, Fan Bingbing, Li Bingbing and Lin Xinru.
-Special case analysis: Why is Jay Chou regarded as a domestic star, not an international superstar? Because his songs and fans are mostly radiated in Asia, but his works are still very influential, so he is at the 18th level of the second echelon.
The third echelon is 10-15
-Features: ordinary stars, whose works are familiar to important areas in China.
-Representatives: Ma Jingtao, Lu Yi, Xu Jinglei and Sun Li.
-Special case analysis: As a director and a successful entertainment businessman, it is obviously unreasonable for Xu Jinglei to appear in this echelon. But it is reasonable to appear as an actor.
Xu Jinglei is positioned as a talented woman and director. From the perspective of the industry, her overall business index is too high, and the comprehensive index of performing arts is low. From the perspective of entertainment stars, she is at around level 15.
Note: The rating of 30 stars involved in this article is only Tian Jinshuang’s personal estimation, which has not been confirmed by authority, but the rating method of stars provided by Tian Jinshuang (whether it is scientific or not needs to be evaluated) has been verified to be true. (Lv Yuan)
Editor: Li Dan
