Although there are all kinds of dazzling new products born every day in the entire automobile market, they also give people the feeling of lack of cultural heritage. If you want to talk about a brand with deep cultural heritage and a good connection with the new wave, Crown must be one of them.
After 68 years of history, 16 generations of new and evolved, and entering the Chinese market for the first time in 1964, the crown has left a deep "plot" in the hearts of several generations of people. It is a symbol of identity and status, carrying the memories of people of different eras, and it is the original yearning of the people for luxury cars.
In order to fully meet users’ high-end and diverse car needs, starting from 2021, Crown has evolved from a single legendary sedan to an independent luxury brand. FAW Toyota has fully launched the high-end market and advanced in the product power of the Crown brand. In 2021, it first introduced a high-end MPV – Crown Welfa, and quickly launched a high-end SUV – Crown Land Launch within half a year, and then in June 2023, Crown SportCross and Crown Welfa were jointly launched.
Crown SportCross, in particular, is aimed at successful people who are not bound by tradition, pursue bold breakthroughs and extreme value, and at the same time stay true to themselves. It is super advanced in product power, and at the same time closely connected with the "new wave", bringing users a more different car experience.
The new crossover design has a simple and gorgeous body ratio, presenting a new body shape with streamlined shape. The big mouth front grille is blackened, and the matrix LED headlights are blessed with high-tech elements, making the hammerhead front face wider, more tense, and more stylish. Its entire body line extends to the rear, breaking through the crossover shape of the sedan not only has a good-looking body ratio, but also brings a spacious and comfortable driving space to passengers. The sporty back line is young and energetic, and the through-the LED taillights are simple but highlight the sense of technology. The entire rear part is full of power.
Crown SportCross breaks through the traditional luxury in interior decoration and adopts a new attempt. The "warm steel" decorative strips cover the dashboard, steering wheel, shift handle, inside of the door, seat piping, etc., and the low-key refinement and luxury are more stylish. It also applies a new way of thinking in the color scheme of the interior. Cheese, black/dark maroon, black/amber brown, pure black, a variety of color schemes are available for users with different personalities to choose from. The full-seated first-class seats fully take care of the experience of every driver and passenger. Crown SportCross is equipped with steering wheel heating, front main and passenger seats heating/ventilation, and rear seat heating and other comfort configurations to carry the noble experience throughout the entire cabin. It also fully considers the user’s quiet needs, not only applying the ANC active noise reduction system, but also adding sound insulation, sound absorption, shock absorption, and noise reduction technologies in the cabin, door, roof, baseplate, chassis, instrument panel, A/B/C pillar, sheet metal seam, etc., starting from every detail, to create a fully quiet driving space for users.
As a "new species" in the new era, of course, it also needs to bring users more new value experiences in high-tech intelligent technology. The Crown SportCross adopts a dual 12.3-inch LCD meter + multimedia coherent large screen design, and the high-brightness color HUD head-up display function more intuitively displays vehicle information on the front glass. The Crown SportCross also adopts a vertical wireless charging system for the first time, and the vertical wireless charging device equipped on the driver’s side fully improves the space utilization rate.
In order to further improve space utilization, Crown SportCross optimizes the location of hybrid batteries and auxiliary batteries, expanding the trunk volume to 450L, enough to accommodate 3 golf bags, and the loading capacity is fully enhanced. The trunk has anti-pinch protection function and stop position memory function, and also supports kick induction opening, fully freeing hands and making loading more convenient.
In the power part, the Crown SportCross not only provides the new 2.5L hybrid, but also carries the HYBRID MAX high-performance 2.4T hybrid for the first time. The combination of TURBO + HEV + 4WD is more outstanding in terms of acceleration performance. The maximum output power of the system is 255kW, the maximum torque is 551Nm, and the acceleration of 100 kilometers is only 5.8s. Whether it is urban commuting or high-speed scenarios, it is fully capable. The high-performance electric four-wheel drive system it is equipped with can intelligently distribute the torque of the front and rear axles, the electric drive responds faster, the body is more stable, and the driving control is more outstanding in extreme environments, with better driving texture. The new 2.5L hybrid version system has a maximum power of 162kW and a maximum torque of 221Nm, and the average fuel consumption is as low as 4.67L/100km. It has better performance in long battery life, fuel economy, energy saving and environmental protection. In addition, the Crown SportCross also offers a variety of driving modes, including Normal, SPORT S +, COMFORT, ECO, SPORT S, and CUSTOM. The AVS suspension system damping of the 2.4L turbocharged hybrid version can also be adjusted according to road conditions, fully meeting the needs of more users for more diverse driving scenarios.
Based on the full sense of responsibility for user driving safety, Toyota has always adhered to the ultimate goal of "mass production happiness" and "zero casualties in traffic accidents". All Crown SportCross models come standard with T-Pilot intelligent driving assistance system, PCS pre-collision safety system, DRCC dynamic radar cruise control system, LDA lane departure warning, LTA lane tracking assistance system, and RSA road sign recognition assistance system to fully ensure driving safety. In addition, it is also equipped with multiple multi-scene safety auxiliary features, such as SEA safe get-off assistance system to prevent "door opening and killing", ARFHL rear danger automatic warning system to prevent "rear-end collision", PKSB parking assist braking system to prevent "parking scratches", and PVM panoramic monitor with "perspective function" to provide all-round vision protection.
After the launch of Crown SportCross and Crown Wilfa, the Crown brand has fused "old feelings" and "new wave" perfectly, not only further improving the Crown brand’s product line, but also comprehensively laying out in the four high-end segments of sedans, crossovers, SUVs and MPVs, and bringing users a more extreme, trendy and character new experience of future luxury cars. So far, the Crown brand has further improved its high-end product line. In addition, in the first half of 2024, the new Crown will be officially launched, and the high-end product series of the Crown brand will be further expanded.
The vigorous development of the Crown brand is the result of FAW Toyota’s diverse layout, a full demonstration of its system capabilities, and its comprehensive development in electrification, intelligence, and high-end, orderly advancement, and full verification of brand strength. (Source: FAW Toyota)
