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　　Xinhua News Agency, Nanjing, April 24th Title: Media convergence accelerates the growth of mainstream public opinion — — Summary of 2023 China Online Media Forum

　　Xinhua News Agency reporter Zhu Guoliang

　　From April 21st to 22nd, 2023 China Online Media Forum was held in Nanjing, Jiangsu. Participants discussed in depth that media convergence is accelerating and mainstream public opinion is growing.

　　"Building an all-media communication system and shaping a new pattern of mainstream public opinion" is the theme of this forum. The forum consists of one main forum and nine parallel forums, which discuss from different aspects such as technology empowerment, international communication and data governance, attracting nearly 2,000 guests.

　　On April 22nd, the opening ceremony of 2023 China Online Media Forum and the main forum site. Xinhua News Agency reporter Mao Junshe

　　"This decade, media convergence from ‘ Addition ’ Step by step ‘ Integration ’ It has entered a new stage of comprehensive efforts and building a system. " Many guests at the meeting said that media convergence is accelerating, and the characteristics of full media, holographic media, all-staff media and full-effect media are gradually emerging.

　　At the forum, the relevant person in charge of People’s Daily introduced that the newspaper has become an all-media phalanx with more than 10 carriers and comprehensive coverage of more than 1.3 billion users; The relevant person in charge of Xinhua News Agency said that Xinhua News Agency is striving to build a world-class new all-media organization, contributing to the promotion of online communication innovation and the expansion of online mainstream public opinion with practical actions. According to the relevant person in charge of the Central Radio and Television General Station, "paying equal attention to the network, giving priority to the network and giving priority to the mobile" has become the strategy of the general station to integrate the media at this stage, and the scale of users of "Central Video", "CCTV Network" and "CCTV News" has been increasing; According to the relevant person in charge of Guangming Daily, the newspaper is setting up a "big integrated" editor-in-chief room to co-ordinate the whole media, so as to realize integrated planning, integrated presentation and integrated management.

　　Media integration further strengthens mainstream public opinion. According to Wang Gaofei, CEO of Sina Weibo, statistics show that the total number of fans of People’s Daily, Xinhua News Agency and CCTV news accounts on the Internet platform has reached 2.74 billion; On the Weibo platform, the total number of fans of domestic head media has exceeded 14 billion, and the total number of blog posts of head media in Weibo in 2022 is 8.98 million, the total number of interactions is 3.2 billion, and the total number of video plays is 217.3 billion.

　　Wang Gaofei said that China’s traditional media is ahead of other traditional media in terms of user accumulation, dissemination data and corresponding social influence on social media platforms, and has higher credibility and authority among netizens.

　　How to realize positive energy and large flow co-frequency resonance? At the forum, many guests said that technological innovation is used to shape mainstream values, and many mainstream media have integrated creative products into media to form a billion-level communication.

　　Traditional cultural communication also benefits from media integration. Tian Mei, producer and general director of "Poetry and Painting in China" of China Central Radio and Television Station, introduced that the integration with new technologies and emerging media has made artistic expression more possible and spread traditional art and its inherent value to more audiences.

　　Media convergence has also amplified China’s voice overseas. On the new media platform of Scooper News, which is widely used in Africa, the account of Xinhua News Agency has achieved 700 million exposures in half a year, with 31 million hits, and the traffic has spread all over West Africa, East Africa and South Africa.

　　Cyberspace is not only a space for people’s production and life, but also a space for the country to build consensus. The integration of traditional media and emerging media has accelerated, and the "main force advancing into the main battlefield" has made the party’s voice the strongest voice in cyberspace.

　　Media convergence has further expanded media functions. Tan Jiangqi, deputy editor-in-chief of Sichuan Daily Newspaper Group and director of the Cover Media Management Committee, said that the cover media is changing from a simple information disseminator to an information service provider, diversifying into the fields of education, culture and government services, building a "media+technology" and "media+culture" model, and building a government network platform in many regions.

　　Forum guests also made suggestions and shared practices and experiences on creating a clear network ecology.

　　Aauto Quicker, Weibo and other social media officials said that in recent years, social media have been refining the self-discipline mechanism, improving the whole process and chain governance, and actively cooperating with mainstream media to amplify the influence of high-quality content of mainstream media.

　　On April 22nd, the opening ceremony of 2023 China Online Media Forum and the main forum site. Xinhua News Agency reporter Mao Junshe

　　The forum also created the "See you at 8: 00" project conference, released a number of online positive energy construction projects and new technologies, applications and ideas closely related to the development of media integration, and launched a series of network theme activities of "Start again on a new journey".

With Xia Yiping, CEO of Extreme Yue Automobile, acknowledging the financial problems faced by the company at an internal meeting, and the divestment of Baidu, the future of Extreme Yue seems to have been doomed. Many 4s stores are closed, and the delivery of new cars is delayed. It seems that it is only a matter of time before they fall down.

Xia Yiping, CEO surrounded by employees from Vietnam.

It is definitely not the first brand to fall, and it may not be the last one. In those days, "a hundred schools of thought contend" are few and far between. Let’s review the development history of new energy in China and see which brands have fallen on the road of overtaking in new energy corners.

The first bankrupt new energy brand: Yangtze River

Maybe you’ve never heard its name. But the Yangtze River car was still very serious. Full name of Changjiang Automobile: Hangzhou Changjiang Automobile Holding Co., Ltd. It used to be Hangzhou Bus Factory in 1954. They are one of the largest and earliest manufacturing bases of trams and their special chassis in China. In 2013, Li Ka-shing invested 5.1 billion yuan in Wulong electric vehicle, and the Yangtze River new energy vehicle was born.

As a brand that bought new energy roads very early in China, Changjiang set up companies and factories in Guizhou, Shenzhen, Chengdu and other regions in the early days of its establishment. In just three years, Changjiang Automobile launched four models, including Yiku, Yige, Yisheng and Yizhong. However, sales were less than expected, and new energy subsidies declined. In 2020, Changjiang New Energy Vehicle declared bankruptcy.

The most concerned new bankruptcy energy: Weimar

Weimar, as a frequent visitor to CCTV, had a good strength. Among the four brands of the former new forces, in addition to "Wei Xiaoli", there is Weimar. Weimar, established in 2015, has won the champion of bicycle sales of new forces, and even sold better than Wei Xiaoli. In 2020, Weimar’s cumulative sales volume exceeded 20,000 units, ranking fourth among the new forces in the country. Intelligent driving is also the key technology that Weimar has been working hard to study.

However, since 2022, Weimar has heard many negative news, such as salary reduction, rent arrears, and dealers quitting the network. Although Baidu, Tencent, Shanghai State-owned Investment Platform, SAIC, Sequoia China, hongta group and other groups jointly raised more than 35 billion yuan for Weimar, it did not change the ending of Weimar’s decline. Weimar filed for bankruptcy in 2023, and 110,000 Weimar owners still face after-sales problems.

New energy blackened by charging piles: land ark

Although you should not have heard of this brand, as a regular car company with a total investment of 10 billion yuan, it has gone from "Laotoule" to qualified production in just five years, and Land Ark is really capable. Its branches are also spread all over Beijing, Shenzhen, Shanghai, Foshan, Jiangsu and other places, and there is also a look of recruiting talents. However, in July 2018, a land ark in Shui Mu Huacheng Universiade charging station spontaneously ignited, which should be the first time that ordinary consumers have paid attention to the spontaneous combustion of new energy on a large scale since records began.

Since then, the land ark has been frequently and naturally blacklisted by many charging pile companies, coupled with the subsidy policy, and finally declared bankruptcy in 2021.

The worst new energy cheated: Jiangsu Sailin

An American lawyer with a Chinese face, in the name of building a car, cheated 5.6 billion and walked away. He is still at large, and the initiator is almost a white wolf with empty gloves. This is the story of Wang Xiaolin and Jiangsu Sai Lin.

There is a racing driver named Steve Saleen in the United States, who once set a world record for the speed of cars and founded his own sports car brand. However, due to poor management, it was closed down, and finally a man named Wang Xiaolin bought its right to use in China for 500,000 dollars. After that, Wang Xiaolin first talked about cooperation with the Ordos municipal government, but Hubei felt that this matter was not reliable and gave up. Later, Changsha also entered the negotiation table, but it was cancelled after a year of cooperation.

Finally, Wang Xiaolin found the Rugao municipal government in Jiangsu Province. At this time, the largest new energy automobile base in Jiangsu was completed, and there was a demand for performance, so the negotiations with Wang Xiaolin were extremely smooth. In addition, the launch conference of Sai Lin Bird’s Nest, which cost 300 million yuan, included Jason Statham, Wu Yifan, American Top Gear host Tanner Foust and many other stars. With a wave of his hand, major banks allocated Wang Xiaolin a loan of 2.3 billion yuan. In this way, Wang Xiaolin fled to the United States with huge sums of money and is still at large. Jiangsu Sailin, on the other hand, only produced such an electric car similar to "Old Man Le", which was more expensive than Song Plus DM-I..

Regardless of the success of overtaking in corners, there are 8 companies that have fallen on the road without 10. The icons that have been lit are also dimmed one by one, which is the cruelty of market competition. So who do you think will be the next new energy vehicle company to close down?

　　Centralized rectification of apps involving children, special rectification of search engine links, special rectification of website navigation websites, special action to crack down on using cloud disk to spread illegal information, special rectification of illegal WeChat public accounts, special rectification of online ecological problems and recruitment websites ‘ Serious violation of regulations and dishonesty ’ Review on the implementation of "Special rectification of travel websites" and "Regulations on the Management of Internet User Account Names" ("Ten Accounts") … … In order to promote the clear cyberspace, in view of the key links and key contents that are strongly reflected by the majority of netizens and concentrated in reporting, in 2016, the National Network Information Office took the lead with relevant ministries and commissions to carry out a series of special actions of "Clear and Clear", attacking hard and thoroughly rectifying network ills.

　　The comprehensive rectification has achieved remarkable results.

　　According to the relevant person in charge of the National Network Information Office, the "Qinglang" series of special actions is a cyberspace governance action led by the National Network Information Office, with the participation of many departments such as industry and information, public security, culture, industry and commerce, press, publication, radio and television, etc. The governance scope covers all aspects of platforms such as portals, search engines, website navigation, Weibo WeChat, mobile clients, cloud disks, recruitment websites and travel websites, and the governance content includes all kinds of illegal words, pictures and audio and video information. During the special campaign, a total of 1.045 million illegal accounts, 1.29 million spaces and groups for spreading obscenity, false rumors, violence and blood were closed, account holders were interviewed more than 600 times, nearly 500 websites were interviewed, more than 2,000 illegal websites were closed, more than 73,000 cases were related to inserting boards, and 95.29 million yuan was fined, resulting in the arrest of telecommunication network fraud, spreading "pornography" and spreading.

　　Coordinate and form a joint force of supervision

　　During the special action, the departments of network information, industrial information, public security, culture, industry and commerce, press, publication, radio and television at all levels performed their duties, cooperated closely and managed together. The network information department plays an overall coordinating role, is responsible for promoting various tasks of the special action, and comprehensively strengthens the supervision and management of online information content in all aspects of PC and mobile. The Ministry of Industry and Information Technology will consolidate the basic management of the Internet, strengthen the management of website filing, IP address and domain name, give full play to technical advantages, strengthen technical means, and deal with illegal websites in conjunction with relevant Internet management departments. The public security organs severely cracked down on illegal and criminal acts such as online gambling, telecommunication network fraud, and network infringement of citizens’ personal information, and investigated and dealt with various criminal organizations and personnel. The cultural department focused on online games, online performances, online animation and online music, carried out special rectification of the online cultural market, closed serious illegal online performance rooms, and disposed of illegal online performers. The industrial and commercial departments strengthened the supervision of the online advertising market, issued the Notice on Further Improving the Supervision of Internet Advertising, promulgated and implemented the Interim Measures for the Administration of Internet Advertising, and effectively regulated Internet advertising activities. The press, publication, radio, film and television departments revised and promulgated the Regulations on the Management of Online Publishing Services, and issued the Notice on the Management of Mobile Game Publishing Services, focusing on discovering and handling illegal issues in online publishing, online audio-visual programs and other businesses, and strengthening the content review of various online game works.

　　In addition, while carrying out the "Clear" series of special actions, the National Network Information Office, together with the National Office for Combating Pornography and Illegal Publications, the Ministry of Commerce, the National Copyright Administration and other departments, has carried out special actions such as online "sweeping pornography and illegal publications", online cracking down on infringement and counterfeiting, and "sword net", continuously rectifying illegal and illegal information such as online obscenity, pornography, infringement and piracy, continuously enhancing the awareness of law-abiding rights protection of websites and netizens, and promoting a clearer cyberspace.

　　Innovative measures to promote social co-governance

　　The reporter learned that on the basis of summing up the experience of previous special actions, the National Network Information Office paid more attention to giving full play to the positive role of netizens, experts and scholars, industry associations and think tank groups, innovating work measures, accepting good advice and suggestions, and promoting the formation of a new pattern of cyberspace governance shared by the whole society. For example, widely mobilize netizens to report, sort out and summarize the report information, and carry out key special inspections to provide strong support for subsequent disposal; Set up a review group led by internet society of china and participated by all relevant national network social organizations to carry out sub-field review and make suggestions for cyberspace governance; Strengthen the application of new technologies such as cloud computing, big data analysis and information retrieval in cyberspace governance, and guide Internet companies to strengthen technological innovation and improve the level of technological governance; Entrust a third-party professional think tank to thoroughly investigate the current situation of the website, start to build an ecological evaluation system of online public opinion, dynamically evaluate the ecological status of the website, and establish a "barometer" of online public opinion ecology.

　　Draw inferences from others and improve the long-term mechanism.

　　"Must be in ‘ Chang ’ ‘ Long ’ Work hard to promote special actions to normal governance and promote standardization, institutionalization and proceduralization of work. " The relevant person in charge of the National Network Information Office said, "Take ‘ Wei Zexi Event ’ For example, in May this year, while the National Network Information Office conducted an investigation on Baidu in conjunction with relevant departments, ‘ Inference ’ , deployed and carried out ‘ Special rectification of search engine links ’ , urge major search engine companies to comprehensively clean up and rectify commercial promotion information, comprehensively rectify search derivative services, and optimize bidding ranking rules. After the end of the special rectification, the National Network Information Office drafted the "Regulations on the Administration of Internet Information Search Services", which solidified the effective experience measures during the special rectification period and has now been implemented on August 1 this year. "

　　It is understood that during the "Qinglang" special action, the National Network Information Office also cooperated with the legislature to promote the promulgation of the Cyber Security Law, took the lead in drafting the Regulations on the Protection of Minors’ Networks, revised the Regulations on the Management of Internet News Information Services, formulated the Regulations on the Management of Mobile Internet Application Information Services and the Regulations on the Management of Internet Live Broadcasting Services, conducted administrative law enforcement training in the national network information system, issued the first batch of new administrative law enforcement certificates for the management of Internet information content, and continued to promote the administrative law enforcement of the national network information.

　　The relevant person in charge of the National Network Information Office said that in the next step, the National Network Information Office will continue to combine daily supervision with special actions in accordance with the working idea of "emphasizing basic norms and basic management, strengthening the main responsibility of websites and strengthening the responsibility of territorial management", and further urge Internet companies to fulfill their main responsibilities and fulfill the obligation of "gatekeeper" of online information content. At the same time, he pointed out that "cyberspace is the common spiritual home of hundreds of millions of people" and hoped that the whole society would work together to safeguard a good network ecology and create a clean and tidy network environment for the majority of netizens, especially teenagers.